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  • Ana Holding

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    BrandTailors assisted Ana Group in a re-branding process, developed in order to create a strong and cohesive company group identity. The brand architecture was entirely reshaped and the incorporation of all the business lines into a single joint philosophy was reflected in an coherent visual identity solution.

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    BrandTailors assisted Ana Group in a re-branding process, developed in order to create a strong and cohesive company group identity. The brand architecture was entirely reshaped and the incorporation of all the business lines into a single joint philosophy was reflected in an coherent visual identity solution.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    203 views1 page

    Ana Holding

    Uploaded by

    BrandTailors
    BrandTailors assisted Ana Group in a re-branding process, developed in order to create a strong and cohesive company group identity. The brand architecture was entirely reshaped and the incorporation of all the business lines into a single joint philosophy was reflected in an coherent visual identity solution.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Case Study

    Ana Holding / Actualizing Romanian human capital

    Visual identity Brand architecture Branded materials

    See more photos on Flickr

    Ana Group was one of the biggest privately owned Romanian conglomerates acting in business fields as diverse
    as the hospitality industry, retail, light industry and transport services having a strong presence on the
    Romanian market for the past 15 years.

    BrandTailors was asked to assist the client in a re-branding process in order to achieve a strong and cohesive
    group identity. The challenge that this presented was rethinking the brand architecture and integrating all
    business lines through a common philosophy reflected in a unique visual solution.

    Contribution
    Brand strategy - Beatrice Daniş
    Graphic concept and development - Raluca Beldiman
    Project management - Roxana Iancu
    Image retouching and printing pre-production - Mircea Brătianu

    Project implementation started in March 2005.

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