c
 is a brand of instant coffee made by Nestlé. It comes in the form of many different products.

The
name is a portmanteau of the words "c
" and "".[1] Nestlé's flagship powdered coffee product was
[2]
introduced in Switzerland on April 1, 1938 after being developed for seven years by Max
Morgenthaler and Vernon Chapman

Branding and marketing

Nescafé is a brand within Nestlé.?Nescafé can be traced back to the 1930s.[3]In the US the Nescafé name
was used on its products up until the 1960s, Later, Nestlé (owners of the Nescafé brand) introduced a
new brand in theUnited States called á
 

  , which supplanted Nescafé for many years.

In the United Kingdom, a television advertisement campaign starring Anthony Head and Sharon
[5]
Maughan ran in 12 instalments between 1987 and 1993 . The first 11 episodes were released as a
promotional compilation video called 
 
  in 1993. A novelisation of the same name written
by Susan Moody (under the pseudonym Susannah James) was released in the same year

Nestlé claims that 3,000 cups of Nescafé are drunk every second[3].

Nescafé products include:[4]

· Nescafé Original
· Nescafé Classic (in Greece called "Frappé")
· Nescafé Classico
· Nescafé Gold Blend, (in Sweden called 'Lyx' as in 'Luxury')
· Nescafé Gold Blend Decaf, (in Sweden called 'Lyx' as in 'Luxury')
· Nescafé Gold Blend Half Caff
· Nescafé Black Gold
· Nescafe Blend 43
· Nescafé Blend 37
· Nescafé Decaff
· Nescafé Half Caff
· Nescafé Fine Blend
· Nescafé Partners Blend (Fairtrade)
· Café Parisien (The Paris experience)
· Nescafé Suraya
· Nescafé Alta Rica
· Nescafé Alta Rica Decaff
· Nescafé Cap Colombie
· Nescafé Espresso
· Nescafé Red Cup (available in several European countries)
· Nescafé Green Blend (with more antioxidants, available in Sweden)

Nescafé have a speciality range which includes:

· Nescafé Cappuccino
· Nescafé Cappuccino Unsweetened
· Nescafé Cappuccino Skinny
· Nescafé Cappuccino Decaffeinated
· Nescafé Cappuccino Unsweetened
· Nescafé Decaffeinated
· Nescafé Latte Macchiato
· Nescafé Latte
· Nescafé Latte Skinny
· Nescafé Ice Java Coffee Syrup
· Nescafé Excella

Nescafé have a Café Flavours range which includes:

· Vanilla
· Irish Cream
· Mocha
· Double Choca Mocha
· Mocha Skinny
?

Nescafe In India

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c
 Coffee commercial [1986] 1986

 
 commercial for c
 Blend 43.  with
Margaret Draper This is one of c

?

commercials, ?

ü
 

This is one of Nescafé's first commercials, introducing the concept of instant coffee to America. Nescafé launched
their instant coffee in 1938, after developing an improved process for its production. The actress is Margaret Draper.
This is a raw clip, you can hear some of the production crew's comments toward the end. I would swear that this was
from the 40's, based on the look of the actress - who happens to be my mother - but the number of comments
indicating that it's from a decade later now leaves me less sure. Whatever the case, it's an interesting look back.

Agency ZenithOptimedia, Boulogne-Billancourt

Market Switzerland, United Kingdom, Italy, Portugal, Spain

Country of Production France

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