Professional Documents
Culture Documents
Of
**** Prepared By :-
Shiroya Harshida A.
Roll No. :- 39
Exam Seat No. :-
**** Submitted University :-
Saurashtra University
**** Guided By :-
Prof. B.P. Vekariya
****Institute :-
SHREE MAHILA B.B.A. COLLAGE
Street No.2, Sardarpura,
Joshipura – Junagadh -362 002
1 Shiroya Harshida A.
DECLARATION
Place: Junagadh
Date:
______________________
(Miss Shiroya Harshida A..)
2 Shiroya Harshida A.
Preface
3 Shiroya Harshida A.
Acknowledgement
Thanking you.
Place:- Junagadh
Yours faithfully,
Shiroya Harshida A.
S.Y.B.B.A. (Roll No. 39)
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INDEX: ~
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****INDEX ****
Sr. No. Particular Page No.
1.1 Introduction 8
1.2 History &Development of the Unit 10
1.3 Name & Address of the Unit 12
1.4 Milestone of Sumul Dairy 13
1.5 Sumul’s Mission &Vision 14
Statement
1.6 Work area of Sumul 16
1.7 Time keeping System 17
1.8 Objective of Sumul 18
1.9 Location of Office 19
1.10 Administration Building 20
1.11 Milk production Cycle 21
1.12 Future Plan of Sumul 28
7 Shiroya Harshida A.
1.1 Introduction
8 Shiroya Harshida A.
Products so far introduced are paneer, ghee, flavored milk,
sweet, shrikhand, lassi, butter milk etc.
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1.2 History
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milk at low cost & so the co-operatic of development programs
started.
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Company profile
12 Shiroya Harshida A.
Organization structure
With the help of systematic organization, co. can work more effectively.
The organization makes the delegation so that the work becomes easier.
It also makes the chain between the people. In this way everyone has to
be responsible for the work.
13 Shiroya Harshida A.
Organization chart
Bord of Director
Chairman
Managing Director
Senior Assistant
Junior Assistant
Technician
Workman
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1.4 Milestone of Sumul Dairy
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1.5 Sumul’s Mission & Vision Statement
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Year 2008 Year 2009
TURNOVER RS.551 Corers RS. 522 Corers
MILK 7,51,000 Liters 8,50,000 Liters
PROCUREMENT
MILK SALE 5,51,000 Liters 5,51,000 Liters
QUALITY International std. International std.
ISO 9000 ISO 9000
HAACCP HAACCP
PRODUCTION Minimum Minimum
COST Production cost Production cost
DISTRIBUTION Consumers Consumers
SYSTEM oriented, Quick oriented, Quick
and effective and effective
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Production department
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INTRODUCTION
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ORGANIZATION STRUCTURE
PRODUCTION
MANAGER
SUPERVISOR
SKILLED WORKERS
SEMI-SKILLED
WORKERS
UNSKILLED
WORKERS
Raw material
20 Shiroya Harshida A.
Raw material plays a key role in the quality of the product. Without raw
material, production process cannot be started. If the raw material used is of
low quality than the quality of the product will also be low. As such more
weight must be put on the quality of raw material.
In sumul raw material like milking machines and other latest equipments for
pasteurization, clarification and standardization of milk are needed.
Milk Products
21 Shiroya Harshida A.
Milk is the mail product that is produced by the sumul. Milk
acts as a raw material for the other products of sumul like
curd, butter milk, paneer, etc. Sumul processes variety of
milks such as whole milk, toned milk, cow milk, etc because
the demands of milk are different from customer to customer
sumul tries to fulfill all the demands, e.g. people who want
‘Malai’ purchases whole milk standardize milk is used for tea.
22 Shiroya Harshida A.
Types of Milk
23 Shiroya Harshida A.
Name of Raw Material or Ingredient:
1. Raw Milk
2. Skim milk Powder
3. Pasteurize white Butter
4. Pasteurize Skim Milk
5. Pasteurize Cream
6. LDPE Film
7. Water
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Pure Ghee:
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Panner :
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Flavored Milk :
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Buttermilk :
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White Butter :
1. Pasteurize Cream
2. Corrugated Box
3. HM-HDPE Sheet
4. Pasteurized Chilled Water
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SWEETS
Shrikhand
30 Shiroya Harshida A.
6. Poly-Propylene Cups
7. Sealing Foil
8. Corrugated Box
1. Chakka
2. Sugar
3. Kesar
4. Almond
5. Cashew nuts
6. Kismis
Elaichi Shrikhand
1. Chakka
31 Shiroya Harshida A.
2. Sugar
3. Elaichi (Cardamom)
Peda :
Elaichi Peda :
1. Milk
2. Cardamom
32 Shiroya Harshida A.
3. Sugar
Kesar Peda :
1. Milk
2. Sugar
3. Kesar
MalaiPuri :
1. Milk
2. Sugar
3. cardamom
4. Ghee
5. Pista
33 Shiroya Harshida A.
Other Sweets
Rasgulla :
Gulabjabun:
34 Shiroya Harshida A.
Other Products :
Khawa :
Tea :
Sugar:
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Production process
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Milk Production Cycle
MILK CYCLE: ~
⇒ STEP 1
A Machine milking the Cow at Village level.
⇒ STEP 2
Milk Producers' Cooperative Ltd. collects the milk from
all the villages.
37 Shiroya Harshida A.
⇒ STEP 3
The collected milk is tested against the set standards.
That insures quality of milk being received from the root level.
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⇒ STEP 4
The received milk is sold locally as well as transported
to the dairy for the further processing.
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⇒ STEP 5
The milk is tested in dairy lab. No compromises with the
quality of milk being received.
⇒ STEP 6
The qualified milk is received at Raw Milk Receiving
Dock at Dairy.
40 Shiroya Harshida A.
⇒ STEP 7
Cleanliness is always the top priority at any stage of the
milk cycle. It is called Cleaning Process.
⇒ STEP 8
Milk is pasteurized, clarified, and standardized using
latest technological machines & equipments.
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⇒ STEP 9
Milk again tested before being packed in the SUMUL’S
Laboratory.
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⇒ STEP 10
Pouch filling for the last users at the Packing
Department at SUMUL.
⇒ STEP 11
Packed milk stored in well-maintained cold storage of
SUMUL.
⇒ STEP 12
Milk dispatched for the sales in the market of Surat from
the Dispatch Department in the SUMUL’S trucks.
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Plant location
Location factor are crucial for profit maximization, in
deciding about the location of concern, the selected site or
position must minimize the cost of production as well as cost
of distribution. If the site for locating a business is
unfavourable the concern can’t be managed economically
and profitability even though the entrepreneur has the
necessary capital and capacity or management skill.in shirt
location determines to a great extent ,a company’s
profitability.
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It is based on the product, moreover, the industry is situated in such a
place where certain facilities and help are provided from the
government like loan, subsidy etc.
SUMUL is situated in surat, which suits all the above conditions for i.e.
procurement of basic raw material is done from the near by area so that
easily available and timely procurement is done and basic transportation
cost being reduced besides all the basic infrastructure is available.
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1.6 Work Area of SUMUL
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Main Dairy Plant Cilling Centre
km distance from surat
Plant layout
A factory is placed whre all the industrial activities are
housed. After the selection of the factory site the factory
building is constructed at the selected site. The problem of
arrangement of various departments inside the factory
building arises only after the availablilty of the floor area
covered by the walls and roofs forming the factory building.
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Plant layout is the overall arrangement of the production
processes tore-room,stock-room, material handling equipmet
and sub-stores,employee services and all other accessories
required for facilitating the production in the factory.
Kamdhenu
Staff
Main Road Colony
(B)
GROUND
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Staff Colony M.D.Buildi Guest Auditoriu
(B) ng House m
Hostel
Main Road
A.D.M. Building
A.P.S.
Center
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1.10 Administration Building: ~
Ss
VAHIVATI ACCOUNT
VIBHAG MANAGER (ASM) AUDITOR’S VIBHAG
VIBHAG OFFICE
BOARD ROOM
DUDH SAMPADAN
AND SAHKARI VIKAS
VIBHAG
CHAIR- G.M. M.D.
ST
1 FLOOR
-MAN OFFICE OFFICE
OFFICE
COMPUTER BOARD
SECRETARY
VIBHAG
OFFICE
SENIOR
EXICUTIVE
1.11 Milk Prodoction OFFICE
POST TELEPHONE PURCHASE
OFFICE EXCHANGE DEPARTMENT
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1.7 Time Keeping System
However, there are four shift & unit works 10:00 a.m. to
10:00 a.m. in following shift.
1) 10:00 a.m. to 16:00 p.m. –first shift
2) 16:00 p.m. to 22:00 p.m. – Second shift
3) 22:00 p.m. to 04:00 a.m. – third shift
4) 04:00 a.m. to 10:00 a.m. fourth shift
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Production planning and control
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Material handling
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11.scrap and waste management.
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9.pollution control
Pollution means to make the environment dirty and
impute with harmful and poisonous substance. The
pollution may be air pollution, water pollution, noise
pollution etc. Government has now made compulsory
for all the industries to take measures regarding
pollution control.
QUALITY CONTROL
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The quality system of SUMUL fulfills the
requirement for the management system that focuses on
the effectiveness of the system in meeting customer
requirement.
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1.8 OBJECTIVES OF SUMUL: ~
57 Shiroya Harshida A.
To provide guaranteed remunerative milk market round the
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1.12 FUTUTRE PLANS OF SUMUL: ~
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60 Shiroya Harshida A.
**** INDEX ****
Sr. No. Particular Page No.
2.1 Introduction 31
2.2 Hierarchy of organisation 32
2.3 HR Objective 35
2.4 Man power Planning 36
2.5 Role of HR in Sumul 37
2.6 Human Resource Activities 38
2.7 Recruitment & selection Process 41
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2.1 INTRODUTION
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2.2 Hierarchy of Organization:
Bord of Director
Chairman
Managing Director
Senior Assistant
Junior Assistant
Technician
Workman
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Personnel department is the key department of the any
business. Personnel department is the main part behind the
company’s success or failure. Personnel management is that
part of management, which concerned with people at work
and with their relationship within an enterprise. Its aim is, to
bring and develop into an effective organization. The men and
women who make up an enterprise and having regard for the
well being of individual & of working groups to working groups
to enable them to make their best contribution to its success.
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attributes including knowledge, skill, experience and health,
which are presently available to the organization for the
achievement of its goal, objectives and service to the society.
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2.3 HR Objectives :
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2.4 Man Power Planning Process
First of all the organisation follow man
power planning process through which they find man power
planning or sources for the organisation.
The man power process is done by the Managing Director
or Board of Directors.
If the necessities arise in any department of the
organisation then the Head of that department tells to the
Managing Director.
Then, the Managing Director gives response in Yes or No.
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2.5 Role of HR in SUMUL
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2.6 Human Resources Activities:
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Other Activities :-
1. Washing facilities :-
The facility of washing clothes is provided to all the
employees
3. Canteen facility :-
4. Rest room :-
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7. Accommodation :-
Organization is providing township & accommodation
facilities to employees.
8. Vehicle loan :-
It is given to Employee / Executive only.
9. Department stores :-
“KAMDHENU” department store is in the staff ready
credit society / Staff Quarters to purchase all
necessary items at economic rate for employee.
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2.7 Recruitment & Selection Process
Recruitment:
Recruitment is the searching for prspective employess and
stimulating them to apply for jobs in the organization. It is often
termed positive function that it stimulated people to apply for to
increase the hiring ration of the number of application for a job.
Recruitment Process:
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Generally, two types of SOURCES are used in the
Organization:
1. Internal Recruitment:
It is generally done through promotion and training
programs.
2. External Recruitment:
Direct Interview:
By giving advertisements in the
newspapers
Employment exchange:
These agencies are providing a wide range of
services, counseling assistance in getting in
getting jobs, information about the labour
market, labour and wage rates.
Campus interview.
Advertisement.
Selection Process:
73 Shiroya Harshida A.
cost to the company. Need of selection would be arise when
vacancies are made in organization. Procedure for selection is
differing from organization to organization and from job to job.
For Executives:
Written Test
- Aptitude test
- Subject test
Group Discussion
Interview
Final selection
For Non-Executives:
Written Test
Final interview
Final selection
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2.8 Training and Development System
“To bridge the gap between job requirements and present competence of
an employee ”
1. Management Training.
2. Office Training
3. Senior Executive Training
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and external training programmed conducted by Sumul in
the last five years.
4. Organizational Viability.
5. Internal Mobility
Training is given in 3 Categories as :
4. Management Training.
5. Office Training
6. Senior Executive Training
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Total Programs 153 62 34 16 22
Total Participants 1817 859 458 55 57
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2.9 Performance Appraisal System:
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2.10 Promotions and Transfer Policy
Promotion Policy :-
The Management Trainees are given 6 month training and
later on if they perform well are promoted as provisionary and
after one year they are confirmed. Moreover promotion is
given on the basis of education obtain by different personnel.
Transfer policy :-
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2.11 Wage & Salary Structure:
Some fixed amount of house rent allowance is provided for those
who live in rental house. Sumul has a fixed increment system for
each level of authority in the organization. Only one increment is
given a year. However for calculating increment for an employee,
the period of time the day of his joining. Rather month of January
and July are considered as base month for the same. For
instance, an employee joining the organization in second week of
January in 1999 would be having his next increment due in 2000
July not in January. There is also a compulsory increment every
14 and 23 year in which, the employee becomes eligible for
immediate next salary scale. Plus two increments without any
change in his/her designation. However, during last agreement,
upgraded employee have also been given designation as per
new salary scale. Recently, Sumul has revised its pay structure
to attract more young talents.
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2. 12 Employement Records Kept
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6.employee benefits and services
Employee benefits and service are very useful not
only for the but also for industries too. The
requirement for providing such services and facility
arises from the social responsible of industry. The
company allows the employees two days leave free in a
month. Even they give medical facilities. Bonuses are
given in festive months.
Dearness Allowance
Additional Dearness Allowance (ADA)
House rent Allowance (HRA)
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Those who live in city are given these allowances more
than those are in the village.
25 & More 65
24 60
23 45
22 30
21 15
20 & Below 00
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Driving Allowance (DA) :-
Other Components:
a) Bonus
(8.33% of BASIC +DA+ADA)
b) Funeral Fund
Rs.3000 to the ward and family of the dad.
Trade unions
This is the collective group of people which forms in to union for
solving some big issues or problems occurring in the industry by
forming a big group. It represents the unity of the workers and they
form union to solve the problem and help each other.
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Such unions are formed where there are many workers and where
grievance handling system is not in proper condition and where there
are lot of complains from workers. Unions are formed when there is
need of strikes by workers .
In SUMUL such trade unions rarely take place.
Collective bargaining
Collective bargianging includes forming of trade unions, when labor strikes takes
place for some specific need by worker or for some salary increment it is known as
collective bargaining.
85 Shiroya Harshida A.
When all the worker wants a leave but if there is no holiday then wokers can form
union and then bargain for a leave on that day.such baragaining takes place in large
units and where proper and sufficient allownes and facilities are not provided.
In SUMUL has never taken place till now as they have got very organized and
systematic grievance handling system and sufficient allowances.
Industrial relations
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management, whch is essential for smooth running of industry
and also expansion of industry.
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Greviance handling system
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quantum of wages, the maker of payments leave, working
condition, promotion, transfer etc.
In SUMUL, following steps are followed for handling emplying
grievances :-
Any employee can approach his immediate supervision for
and complain relating to his work and working conditions.
The supervisor will investigate complain and consult with
his department head and gives replay within 3 days to 1
week.
If the employee is still no satisfied, he approaches factory
manager the reply given by him will be final.
Even if the employee isn’t satisfied then he apparoaches
the manager through trade union of tries to settle on the
basis of arbitration.
A person is appointed as arbitrator and the reply given by
him accepted by the management as well as employees.
But until now as such grievances has taken place. Here
sometimes grievance took place but due to managerial
actually. The management takes active action and let the
grievances to be solved.
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90 Shiroya Harshida A.
**** INDEX ****
Sr. No. Particular Page
no.
3.1 Hierarchy of Mkt. Department
3.2 History of Indian Marketing Milk
3.3 Objectives Of mkt Department
3.4 Sumul Milk Mkt System
3.5 Prising Police
3.6 Promotion Policy
3.7 An Overview Of Sumul Product
3.8 Advertising
3.9 Distibution Channel
3.10 Study Of How Customers Orders Are
Prossed
3.11 Detail Of Competitors In Milk Products
3.12 Customers Satisfaction
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3.1 Hierarchy of Marketing Department
Managing Director
Senior Executive
Junior Executive
Senior Assistant
Junior Assistant
Workmen
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Human needs, human necessities have no end. The aim of
business activity is to acquire wealth, then to convey it into
desired forms and to make the final product available for
exchange for the satisfaction of human needs. These all
activities fall under industry commerce and trade. These three
branches have one common function i.e. exchange function.
This important and powerful function is known marketing.
93 Shiroya Harshida A.
3.2 History of Indian Market Milk Industry
Beginning in organized milk handling was
made in India with the establishment of Military Dairy Farms.
94 Shiroya Harshida A.
3.3 OBJECTIVES OF MARKETING DEPARTMENT: ~
yearly.
To monitor and measure the performance of service
provider quarterly.
To appoint 5 new milk agents per month in Surat district in
95 Shiroya Harshida A.
3.4 Sumul’s Milk Marketing System
96 Shiroya Harshida A.
Utilization of Agent’s family, labour and residential
place and hence very economic operation for them
and the Dairy.
Operational convenience to deliver milk and
off tack of crates etc. from these permanent places at
any time, including odd hours.
97 Shiroya Harshida A.
delivered to these Agents during the day and they develop the
sale-proceeds daily at the nearest Cash Collection Centers of
the Dairy. The Dairy runs these Centers for all 365 days in a
year for regular day-to-day receipt of cash amount. For any
default on the part of the Agent, such as non-payment or
short-payment of cash, the Dairy takes corrective action
almost instantaneously.
98 Shiroya Harshida A.
3.5 Pricing Policy
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200 ml pouch 31
White Butter 15 kg 1695
500 gm 60
Jome 200 ml bottle 8
200 ml pouch 5
Paneer 1 kg 105
200 gr 22
Ilichy Peda 500 gr 59
250 gr 30
Kesar Peda 500 gr 79
250 gr 40
Malai Puri Peda 250 gr 36
Primium Tea 500 gr 62
250 gr 33
100 gr 14
Silbver Tea 500 gr 71
250 gr 39
100 gr 16
Ilichy Shrikhand 500 gr 40
Kesar Shrikhand 500 gr 45
100 gr 10
3.6 Promotion Policy
Milk Products :-
8. Raw Milk
9. Skim milk Powder
10. Pasteurize white Butter
11. Pasteurize Skim Milk
12. Pasteurize Cream
13. LDPE Film
14. Water
Pure Ghee:
White Butter :
5. Pasteurize Cream
6. Corrugated Box
7. HM-HDPE Sheet
8. Pasteurized Chilled Water
SWEETS
7. Chakka
8. Sugar
9. Kesar
10. Almond
11. Cashew nuts
12. Kismis
Elaichi Shrikhand
4. Chakka
5. Sugar
6. Elaichi (Cardamom)
Peda :
Elaichi Peda :
4. Milk
5. Cardamom
6. Sugar
Kesar Peda :
4. Milk
5. Sugar
6. Kesar
MalaiPuri :
6. Milk
7. Sugar
8. cardamom
9. Ghee
10. Pista
Other Sweets
Gulabjabun:
Other Products :
Tea :
Sugar:
success
until consumers involved as partners to it’. SUMUL
organising “Partners of Change Programme” in which
housewives are involved
to provide feedback on the different product & its quality
and
are made aware with production activity on regular basis.
By organising programmes they will do advertisement.
Other programmes are also done by SUMUL like Paneer
Show, Healthy Baby Competition, Rasoi Show, Sumul
Dairy Cooking Competition, Sumul Painting Competition
etc. Thus, in this way also the advertising is done.
New packing and slogans have been changed for some
products.
There is also the website of SUMUL named as
WWW.SUMULDAIRY.COM which provides all the
information about organisation and different products.
1. Direct
2. Indirect
Needs:
Feedback
Complain
Curding of milk
Low weight
Price changed by the agent more than MRP
Agent’s Behavior
Leakage
Managing Director
Assistant Manager
Senior Executive
Junior Executive
Senior Assistant
Junior Assistant
Workmen
- Earnest Walker
last year.
To prepare Balance Sheet and Profit and
Loss A/C.
To monitor and measure debtors (% wise)
1. In working Capital
2. Investment on expansion
Production cost
+ Transport expenditure
+ Profit Margin
+ Commission
Cost
Marketing
Personnel :
Managing Director
DAPUTY MANAGER
SENIOR EXECUTIVE
JUNIOR EXECUTIVE
SENIOR ASSISTANT
JUNIOR ASSISTANT
WORKMAN GRADE – 2
CURRENT RATIO: ~
(FOR CURRENT YEAR)
Current Assets
Current Ratio =
Current Liabilities
46,46,86,942
Current Ratio =
83,27,92,359
CURRENT RATIO: ~
(FOR PREVIOUS YEAR)
Current Assets
Current Ratio =
Current Liabilities
LIQUID RATIO: ~
(FOR CURRENT YEAR)
Liquid Assets
Liquid Ratio =
Liquid Liabilities
46,46,86,942 – 22,70,17,999
Liquid Ratio =
83,27,92,359 – 0
23,76,68,943
Liquid Ratio =
LIQUID RATIO: ~
(FOR PREVIOUS YEAR)
Liquid Assets
Liquid Ratio =
Liquid Liabilities
64,99,66,135 – 14,96,44,750
Liquid Ratio =
72,06,25,594 – 0
50,03,21,385
Liquid Ratio =
72,06,25,594
12,20,500
Debt Equity Ratio =
9,37,70,585
12,21,500
Debt Equity Ratio =
6,33,97,460
Long Term Fund = Long Term Loans + Share Capital + Reserve & Surplus
+
Debentures + P & L A/C
Long Term Fund = 2,37,74,301 + 3,07,91,900 + 5,59,89,859 + 12,20,500 +
69,88,826
Long Term Fund = 11,87,65,386
11,87,65,386
Long Term Fund to Fixed Asset =
23,60,61,761
Long Term Fund = Long Term Loans + Share Capital + Reserve & Surplus
+
Debentures + P & L A/C
Long Term Fund = 4,37,07,508 + 1,62,88,200 + 4,33,48,530 + 12,21,500 +
37,60,730
Long Term Fund = 10,83,26,468
10,83,26,468
Long Term Fund to Fixed Asset =
17,66,19,994
16,78,14,076 + 0
Debtor’s Ratio = x 365
4,60,06,86,233
16,78,14,076
Debtor’s Ratio = x 365
4,60,06,86,233
DEBTOR’S RATIO: ~
(FOR PREVIOUS YEAR)
9,17,13,861 + 0
Debtor’s Ratio = x 365
4,25,12,73,272
BOOKS
MARKETING MANAGEMENT
BY “PHILIP KOTLER”
HUMAN RESOURCE MANAGEMENT
BY “C.B.GUPTA”
ANNUAL GENERAL REPORT OF SUMUL DAIRY FOR THE YEAR
OF 2003 – 2004 & 2004 – 2005
WEBSITES:
www.sumuldairy.com
www.google.com