Professional Documents
Culture Documents
1
A stock exchange, share market or bourse is a corporation or mutual organization which provides
facilities for stock brokers and traders, to trade company stocks and other securities .Stock
exchanges also provide facilities for the issue redemption, as well as, other financial instruments
and capital events including the payment of income and dividends. The securities traded on a
stock exchange include: shares issued by companies, unit trusts and other pooled investment
products and bonds .To be able to trade a security on a certain stock exchange, it has to be listed.
Usually there is a central Location at least for recordkeeping, but trade is less and less linked to
such a physical place, as modern markets are electronic networks, which gives them advantages
of speed and cost of transactions. Trade on an exchange is by definition done in the primary
market and subsequent trading is done in the secondary market. Supply and demand in stock
markets is driven by various factors which, as in free markets, affect the price of stocks(see stock
valuation).There is usually no compulsion to issue stock via the stock exchange itself, nor must
stock be subsequently traded on the exchange. Such trading is said to be off exchange or over-
the-counter. This is the usually way that bonds are traded. Increasingly more and more stock
exchanges are part of a global market for securities.
Redistribution of wealth:-
By giving a wide spectrum of people a chance to buy shares and therefore become part-
owners (shareholders) of profitable enterprises the stock market helps to reduce large income
inequalities .Both casual and professional stock investors through stock price rise and
dividends get a chance to share in the profits of promising business that were set up by other
people.
Corporate governance:-
2
By having a wide and varied scope of owners, companies generally tend to improve on their
management standards and efficiency in order to satisfy the demands of these shareholders
and the more stringent rules for public corporations by public stock exchange and the
government. Consequently, it is alleged that public companies (companies that are owned by
shareholders who are members of the general public and trade shares on public exchange)
tend to have better management records than privately-held companies (those companies
where shares are not publicly traded, often owned by the company founders and / or their
families and heirs, or otherwise by a small group of investors) . However, some well-
documented cases are known where it is alleged that their has been considerable slippage in
corporate governance on the part of some public companies.
3
COMPANY PROFILE:-
• Cost Effective
• Convenience
• Security
• Single Window for Multiple Products
• 3 in 1 Integrated Access
• Demat Account with Reliance Capital
• Other Services like research, live news from Reuter and Dow Jones, etc.
Reliance Capital
Reliance
Reliance Reliance
Reliance Reliance
Mutual fund
Money Consumer
General Insurance Life Insurance
Mutual Fund Finance
4
“Success is a journey, not a destination.” If we look for examples to prove this quote
then we can find many but there is none like that of Reliance Money. The company which is
today known as the largest financial service provider of India.
The success story of the company is driven by 8 success sutras adopted by it namely trust,
integrity, dedication, commitment, enterprise, hard work and team play, learning and
innovation, empathy and humility. These are the values that bind success with Reliance
Money.
• Mission statement:
“Our mission is to be a leading and preferred service provider to our customers, and we aim to
achieve this leadership position by building an innovative, enterprising , and technology
driven organization which will set the highest standards of service and business ethics.”
PRODUCT OFFERING:-
5
Product Offering includes the number of variety available at Reliance money,
Udaipur. Which are provided to the customers as the alternatives to invest money
with the saving and growth purpose.
2. Financial Products
• Mutual Funds
• Life Insurance
o ULIP plan
o Term Plan
o Money Back Plan
• General Insurance
o Vehicle/Motor Insurance
o Health Insurance
o House insurance
• IPO’s
• NFOs
3. Value-Added Services
• Retirement Planning
• Financial Planning
• Tax Saving
• Children Future Planning
4. Credit Cards
6
Equity
Reliance Money offers its clients competitively priced Equity broking, PMS and Portfolio
Advisory Services. Trading execution assistance provided to clients. In addition Reliance Money
provides independent and unbiased view on markets along with trading strategies and entry / exit
points for taking an informed decision.
Mutual Funds
A mutual fund is a professionally managed fund of collective investments that collects money
from many investors and puts it in stocks, bonds, short-term money market instruments, and/or
other securities.
Reliance Money offers dedicated research & expert advice on Mutual Funds. Mutual funds are
considered to have low risk factors owing to diversification of assets into various sectors and
scripts or instruments within.
A mutual fund is a common pool of money into which investors place their
contributions that are to be invested in accordance with a stated objective.
Then the ownership of the fund is just “joint” and “mutual”; the fund belongs
to all investors.
7
Insurance:-
Life-Insurance:-
Reliance Money assists its clients in choosing a customized plan which will secure the family’s
future and their expenses post-retirement. Clients can choose from different plans of almost all
Insurance Companies where they can invest their money. Clients can choose from products and
services that channelize their savings and protect their needs while guaranteeing security and
returns for life. A team of experts will suggest the best Insurance scheme which suits the client’s
requirement.
General Insurance:-
General Insurance is all about protecting against all kind of insurable risks. Reliance Money
assists you in areas of Health insurance, Travel insurance, Home insurance and Motor insurance.
FINANCIAL INFORMATION:-
The company which is today known as the largest financial service provider of India. Reliance
Capital has interests in asset management and mutual funds, life and general insurance, private
equity and proprietary investments, stock broking, depository services, distribution of financial
products, consumer finance and other activities in financial services. Reliance Mutual Fund is
India's no.1 Mutual Fund. Reliance Life Insurance is India's fastest growing life insurance
company and among the top 4 private sector insurers.
The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector business
houses on all major financial parameters, with a market capitalization of Rs.325, 000 crores (US$
81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and net worth to the tune
of Rs.55,000 crores (US$ 14 billion) Reliance Money is a comprehensive electronic transaction
8
platform offering a wide range of asset classes. Its Endeavour is to change the way India transacts
in financial markets and avails financial services. Reliance Money is a single window, enabling
you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds,
IPOs, Life & 8 General Insurance products, Offshore Investments, Money Transfer, Money
Changing and Credit Cards.
Reliance Money is the largest brokerage and distributor of financial products in India with more
than 2.5 million customers and the largest distribution network. Reliance Consumer finance has a
loan book of over Rs. 8,000 crores at the end of June 2008. Reliance Capital 16 has a net worth of
Rs.6,862 crores (US$ 1.6 billion) and total assets of Rs. 19,940 crores (US$ 4.6 billion) as of June
30, 2008 and over 26,000 employees. Money has increased its market share among private
financial companies to nearly Convenient & effective – Anytime & anywhere financial
transaction capability. Launched in April 2007. It provides the Flat fees system. It has 2.2 million
customers in 1 year of official launch. It has over 5,000 outlets across 700 towns/cities. Average
daily turnover – in excess of Rs 2,000 crores. Considering the entire life market, including the Rs.
12,890 crores booked by life insurance Corporation, Reliance life insurance market share works
out to around 6.25% .The life insurance market continuous to be dominated by LIC which has
about 67% share this only a marginal dip from its 73% share in end-July . These comparisons are
only for first year or new business premium.
Reliance Money, A Reliance Capital Limited company is the financial services division of the Rs
10'000 Crore Reliance Anil Dhirubhai Ambani Group. Reliance Money has over 22 lakhs
customers and more then 10'000 branches in around 5000 cities in India. Company is among the
largest broking and distribution house of financial products and having share of more then 3% of
total stock market volume at BSE & NSE.
The Reliance Money stock trading websites uses special security features 'Security Token',
which makes your online trading experience more secure without complexity. Stock Trading
through RelianceMoney.com is available for BSE and NSE stock exchanges. Offline trading is
also available through Reliance Money partners in more then 5000 city across India and through
phone by dialing 022-39886000.
CHAIRMAN'S PROFILE:-
9
Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil Dhirubhai
Ambani is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance
Communications, Reliance Capital, Reliance Energy, Reliance Natural Resources and Reliance
Power.He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of
Information and Communication Technology, Gandhi Nagar, Gujarat. Till recently, he also held
the post of Vice Chairman and Managing Director in Reliance Industries Limited (RIL), India's
largest private sector enterprise. Anil Dhirubhai Ambani joined Reliance in 1983 as Co-Chief
Executive Officer, and was centrally involved in every aspect of the company's management If
we look for examples to prove this quote then we can find many but there is none like that of
Reliance Money.
10
11
WHAT IS A DEMAT ACCOUNT:-
Just as you have to open an account with a bank if you want to save your money, make cheque
payments etc, you need to open a demat account if you want to buy or sell stocks. So it is just like
a bank account where actual money is replaced by shares. You have to approach the DPs
(remember, they are like bank branches), to open your demat account.
Let's say your portfolio of shares looks like this: 40 of Infosys, 25 of Wipro, 35 of HLL and 100
of ACC.
So you don't have to possess any physical certificates showing that you own these shares. They
are all held electronically in your account.
As you buy and sell the shares, they are adjusted in your account.
Just like a bank passbook or statement, the DP will provide you with periodic statements of
holdings and transactions.
1. Fill demat request form (DRF) (obtained from a depository participant or DP with whom
your depository account is opened).
2. Deface the share certificate(s) you want to dematerialize by writing across Surrendered for
dematerialization.
3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their
R&T Agent.
4. After dematerialization, your depository account with your DP, would be credited with the
dematerialized securities.
12
What are the documents require to open a DP/ Demat A/c ?
Proof of identity (copy of any one proof):
1) Passport
2) Voter ID Card
3) Driving license
4) PAN card with photograph
5) Identity card/document with applicant's photo, issued by Central/State government
and its departments.
2 Passport-size photograph
Nominee details
Name of nominee.
Date of birth
Nominee’s parent’s name
Occupation
Contact number
one must remember to take original documents to the DP for verification. Your DP will
carry-out "in-person verification" of account holder(s) at the time of opening your account.
• Elimination of risks associated with physical certificates such as bad delivery, fake
securities, delays, thefts etc.
• Any change in address recorded with DP gets registered electronically with all companies
in which investor holds securities eliminating the need to correspond with each of them
separately.
stock shares. The dematerialized account is used to avoid holding physical shares: the shares are
bought and sold through a stock broker. This account is popular in India. The Securities and
Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares.
As of April 2006, it mandatory that any person holding a demat account should possess a
Permanent Account Number (PAN), and the deadline for submission of PAN details to the
Procedure:-1. Fill demats request form (DRF) (obtained from a depository participant or DP
2. Deface the share certificate(s) you want to dematerialize by writing across Surrendered for
dematerialization.
3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T
Agent
4. After dematerialization, your depository account with your DP, would be credited with the
dematerialized securities.
15
Reliance Money – Transacting and investing simplified.
Get ready to change the way you transact and invest in financial products and services. Whether
you wish to transact in equity, equity & commodity derivatives, IPO’s offshore investments or
prefer to invest in mutual funds, life & general insurance products or avail money transfer and
money changing services, you can do it all through reliance money. Simply open a reliance
money account and enjoy the convenience of handling all your key financial transactions through
You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a
flat fee of just Rs. 500/- and 750/- and transact through reliance money. This fee is valid for two
Reliance Money, the financial services division of Anil Dhirubhai Ambani Group-promoted
Reliance Capital, is bringing to the market pre-paid cards in denominations of Rs500, Rs1000,Rs
2500,Rs 5000,Rs 10000.
16
These cards would offer brokerage at one-third of the rate being charged by institutional and
individual brokerage houses. Sample this.
• For a pre-paid card worth Rs500, an investor can trade up to Rs2 lakh in both non delivery
and delivery option.
• The Rs1000 worth pre-paid card, total trading limit would reach Rs 1 crore, of which Rs
90lakhs is for the non delivery segment and Rs10 lakh for delivery-based activities.
• For Rs2500 pre-paid card, total trading limit is fixed at Rs3 crore, of which Rs2.70crore is
for the non delivery option and Rs 30 lakhs for delivery option.
• For the Rs 5000 pre-paid card, the total trading limit is Rs 7 crore, out of which Rs
6.30crore is for non delivery option and Rs 70 lakhs for delivery option.
• For the Rs.10000 pre paid card, the total trading limit is Rs 20crore,out of which Rs 18
crore is for non delivery option and Rs 2 crore for delivery option.
Reliance Money offers most competitive brokerage rates - 0.01paise for intraday trades and
0.05paise for delivery trades.
Target low level of retail penetration in India - less than 3 percent of household financing savings
makes it into equity markets Reliance Money consumers can trade in equities, commodities and
offshore Investments , IPO’s, Mutual Funds, Insurance, Money transfer and Money Changing -
all through single window, both offline and online.
Reliance Money has already tied-up with CMC Capital Plc UK to offer offshore Investment
products to Indian consumers as per guidelines.
Reliance Money offers lowest brokerage rates in today's online stock trading industry in India.
The brokerages are as low as 0.075% for delivery based trading and 0.02 for now delivery. For
more detail about Reliance Money’s brokerage and fees visit the below section of this webpage.
Annual Services Charges - For NRIs / Foreign Nationals, Corporate / Others Rs. 1000/-
17
Transaction Charges - SELL (Market & Off Market)
Rs. 25/-
For instructions given in physical form.
Through reliance money’s associates, you can transact in equity, equity and commodities
derivatives, offshore investments mutual funds, IPO’s life insurance, general insurance, money
•ITS CONVENIENT:-
•The internet
•Transaction kiosks
•Our all – India network of associates On an assisted trade (through the call centre or our network
•ITS SAFE: - Your account is safeguarded with a unique security number that changes every 32
seconds. This number works as a dynamics password to keep your account extra safe.
18
• You get your own demat account with reliance capital at an annual fee of just Rs. 50/-.
• You can access your banking, trading and demat account through a single window and transfer
• Reliable research, including views of external experts with an enviable track record
• Tools that help you plan your investments, tax, retirement, etc. in the personal finance section
Convenient trading/investments –
Kiosks (similar to ATM’s):- Reliance Money Provide the kiosks (similar to ATM’s) Facilities,
to their customer through which the customers can trade on available kiosks at the particular
19
Branch of Reliance Money. The company are going to open these kiosks in the market as the
Insta Trade
Fast Trade
Easy trade
Points To Remember:-
1. Only securities admitted by NSDL can be dematerialized. The list is available with your DP.
20
2. Only securities registered in the name of the account holder can be dematerialized.
3. Dematerialization is normally completed within 15 days after the share certificates have
reached the issuer/ their R&T Agent. Thus it may take you a month from the date you hand
4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of
6. The pattern of holding in the DRF should match the pattern of holding on the share
7. Demat requests with name(s) not matching exactly with the name(s) appearing on the
certificates merely on account of initials not being spelt out fully or put afteror prior to the
surname, would be processed, provided the signature(s) of the client(s) on the DRF tallies
with the specimen signature(s) available with the issuer/ their R & T agent.
8. If the signature in the DRF does not match with the signature available with the issuer/ their
R & T agent, the issuer/ their R & T agent may at the time of demat confirmation, ask for
additional documentation (like bank attestation/ notarization, etc.) to prove that the
9. In case there is any problem in processing the DRF, contact your DP and if he cannot
resolve the problem you may contact NSDL. (national securities and Depository ltd.)
Benefits:- Demat account has become a necessity for all categories of investors for the
21
• SEBI has made it compulsory for trades in almost all scrip’s to be
settled in Demat mode. Although, trades up to 500 shares can be settled in
physical form, physical settlement is virtually not taking place for the
apprehension of bad delivery on account of mismatch of signatures, forgery
of signatures, fake certificates, etc.
• Each share is a market lot for the purpose of transactions - so no odd lot
problem.
22
How reliance money scored over others?
23
Reliance offers its customers with a token (an electronic gadget) that
generates a password, which are a third level of security in addition to the
customer log in and a password provided. The password generated by the
token is valid only for a period of 20 seconds. If the web page expires, for
the fresh login, a new password generated by the token has to be keyed in
by the customer.
2. Lowest brokerage:
Reliance offers the lowest brokerage of 1 paisa which is very less with
respect to the other DPs in the market.
Seeking to bring share trading closer to consumers just like ATMs, Reliance
Capital's stock brokerage arm Reliance Money launched Internet trading services
through web-enabled retail kiosks.
24
Reliance Money serves a vast range of all financial products like advisory services, Mutual funds,
Demat Accounts, Insurances, Gold etc, so all the companies who offer these services are the
competitors of the Reliance Money. There are many competitors for Reliance Money on this basis
and almost all of them offer the services which Reliance Money offers.
• India bulls
TARGETS:-
• 3Demat Accounts
• 3SIP or Mutual Fund worth Rs15, 000minimum. (each of 5000rs)
• Life Insurance Premium worth Rs 18000 to 20,000
I was supposed to use the database provided by the company to make cold
calls or by directly meeting people to get new leads.
25
• Ability to project a telephone personality (Enthusiasm, friendliness)
• Flexibility: can adapt to different types of clients and new situations.
While talking to customers, I analyze their needs. Whether they want to go for
investment purpose or insurance or both. Suggest them the plan that best suits
them. If they agree to it then either we send across the agents to close the deal or
close it themselves.
• People fear that Reliance Money Being a Private company and a new
entrant may be able to sustain or not.
• Misguidance by agents.
• People risk appetite is very low, so they are afraid of mutual fund as well.
26
Customer Acquisition Process:-
• Ramp up the new salespeople more quickly and keep them on road.
• Harvest other types of information from your market to help the company
close
business more quickly. The data of the prospects can be used for research
and development purpose.
27
28
Research Methodology:-
Research Methodology refers to search of knowledge .one can also define research methodology
as a scientific and systematic search for required information on a specific topic.
The word research methodology comes from the word “advance learner ‘s dictionary meaning of
research as a careful investigation or inquiry especially through research for new facts in my
branch of knowledge for example some author have define research methodology as
systematized effort to gain new knowledge.
OBJECTIVE OF RESEARCH:-
29
Data collection process creates the need for follow up procedures, which will become a base for
all other treatments like analytical aspects of the research unless otherwise the whole research
work is merely become waste.
We have chosen personal interviewing & self administered questionnaire for collection of data.
SOURCES OF DATA:-
Data collected from different sources is termed as primary data and secondary data.
Primary data:-
Generally we collected this primary data by conducting the personal interviews as well by using
self administered questionnaires, primary data collection is one of the most important bases for
further analysis. Basically this type of data is collected directly from participant .Without primary
data no research would be completed.
DATA SOURCES:-
30
Research is totally based on primary data. Secondary data can be used only for the Reference.
Research has been done by primary data collection, and primary data has been collected by
interacting with various people.
SAMPLING:-
Sampling procedure:-
The sample is selected in a random way, irrespective of them being investor or not or availing the
services or not. It was collected through personal visits to the known persons, by formal and
informal talks and through filling up the questionnaire prepared.
Sample size:-
SCOPE OF THE
STUDY
31
• The research was carried out in UDAIPUR city only. I have visited people randomly
nearby my locality, different shops, small retailers etc.
• The scope of the study refers to the job that to know about the activities of the
organization. The study means that the analysis of the products of the company on which
he/she has to focus.
• During the summer training the volunteer need to find out the corporate strategies of the
running company and the mile stone which the company has covered during its journey.
In the summer training, it is necessary for the student that he /she involve with the
experience guys to get the knowledge about the company. That is how the company has
got the success, Or if it is going in the loss, why.
• In my training period I have found that the reliance group is the biggest group in Indian
companies. I felt that I can learn the more in the Reliance Money.
• Reliance Money Lmtd. is the part of the Reliance Capital Limited which is a growing
company in the financial products.
• Reliance Anil Dhirubhai Ambani group is also deals in communication, energy, natural
resources, media, and entertainment, healthcare and infrastructure.
LIMITATIONS OF STUDY:-
1. Cold Calling
2. Corporate
• Time consuming
• Contacts with higher authorities play a major role
32
33
Strengths:- Weakness:-
Irresponsiveness
Opportunities:- Threats:-
On the basis of above SWOT analysis and study of the available data I have come to the
following conclusions:
34
ANALYSIS AND DATA INTERPRETATION
Q1. In which of these financial instruments do you invest into?
35
Q2. Which banking demat account offered you a large number of
services?
36
Q3. Which bank provides you a better e-mail facility?
5%
25%
25%
45%
37
Awareofonlinetrading
Yes NO
45%
55%
38
DATA INTERPRETATION:- Through survey I found that 50% of the
investors agree that large number of products are provided by the ICICI
company to its customers, after this 20% of population is with HDFC and other
20% of population is in favour of Kotak Mahindra and the rest 10% of the
population is with Reliance Money.
39
awareof reliancemoneybrand
Yes No
36%
64%
( a)Yes (b)No
40
DATA INTERPRETATION:- Through survey I found that 50% of the
investors and customers are aware about the services provided by the Reliance
money, where as rest of total population is not completely well aware about the
services given by reliance money to their customers.
41
Demataccount
RELIANCE MONEY HDFC ICICI Kotakmahindra Others
5%
15%
20%
25%
35%
Q9. Are you currently satisfied with your share trading company?
42
sarisfactionwitha/c
Yes No
5%
95%
30% 70% 0% 0%
43
DATA INTERPRETATION:- Through survey, when I asked to the investors
that how much of their earnings they invest. I found that 70% of the investors
invest up to 25% of their earning in share trading. Where as 30% of the investors
say that they invest only up to 10% of their earnings in share trading.
44
DATA INTERPRETATION:- Through survey I found that most of the
population taken into survey trade often daily, that is 45%. Where as 25% of the
investors trade weekly, 20% trade monthly and 10% of the investors trade often
once in year.
45
46
KEY ISSUES AND CONCLUSIONS
HUGE POTENTIAL:
• All though relatively new entrants in the market, Reliance is slowly but surely gaining a
strong hold because it is finally able to grasp the investment climate in Delhi. Secondly
the branch managers at all the branches are very knowledgeable with a lot of experience in
the financial markets so under their leadership can definitely expand its base
• The entire workforce consists of mostly youngsters, which means they can be encouraged
and motivated to do good work because they have a long way to go and most of them are
eager to climb the ladder.
• Right now Reliance is at its nascent stage and will surely grab the major market under its
belt very soon like in other fields.
Huge investments taking place:
• The Stock Market has been very buoyant until now especially in the past 3 years. This
particular trend is very favorable because a soaring SENSEX means higher returns, which
encourages the investors to invest their money in the market. Although in the past 3
months the market has shown very unpredictable trend and has already lost over 1000
points.
• So in order to make the best the only thing required is to recruit more field staff who
should be trained in a proper way to get better results.
• In case of insurance, it requires push selling because people always associate it with
emergencies and unpleasant situations like death and they don’t want to think about such
situation let alone prepare for them, which means it requires a lot of conviction on part of
the executives.
• In the past few years there has been a tremendous inflow of funds in the Indian market
which has lead to the sky rocketing SENSEX. In fact there has been a tremendous
response from the investors not only in shares but mutual funds as well. The Rs5700Cr
infused in the market through the Reliance Equity mutual Funds is an example of the
growing trust of investors who earlier shied from such investments due to stock market
fiascos like the Harshad Mehta scam or the US64 disaster in which investors lost huge
amounts of money as well as their trust in financial instruments.
47
• With the FDI limits being relaxed, a lot of avenues will open up in the insurance sector
and insurance companies are expected to come up with new plans with a great deal of
customization and flexibility.
Reliance Demat Account is better than other Demat account. Reliance Money have good return of
investment. A good brand is always welcomed over here people are aware of quality so they go
for ready to spend bucks of money.
At last all can be concluded by that Reliance Money is still growing industry in India
RECOMMENDATION:-
The most vital problem spotted is of ignorance. Investors should be made aware of the benefits.
Nobody will invest until and unless he is fully convinced. Investors should be made to realize that
ignorance is no longer bliss and what they are losing by not investing.
• After sales services and follow up calls are important for getting new references so trained
telesales should be appointed for this purpose whose sole work should be to make feedback
calls.
• While interacting with the investors I found that most of the customers are unaware about
the Mutual fund. Some of the people look upon mutual funds and equity trading as
gambling. Thus a mutual fund awareness program can help to increase the penetration of
mutual funds in the market.
• Reliance should declare in black ink that they will charge just 1 paisa per transaction.
People tend to think that there must be some hidden charges.
• Rs750 account opening charges are too high when targeting a corporate so the company
• Reliance should provide periodic training for updating the product knowledge of various
financial advisors.
48
• Company should have a scheme of rewards and recognition to employees and the field
persons to boost their motivation.
• There must be proper advertisement of the company by various media like Exhibition, Press
releases, Newspaper, and Television etc.
• Though majority of the customer were satisfied with the existing function but the
organization should use some marketing strategies such as discount scheme on amount of
transaction made in a month by the regular customer. So it will enable the customer to retain
in the organization and to attract new customer.
• There should be regular training programme like Workshops, Seminars, and Meetings etc.
for the sake of development of the organization and also for the development of the
employees’ performance simultaneously.
• There should be a good research team who has to survey the market an d know about the
client’s satisfaction level and also found out the potential customer.
• There must be a good infrastructure of the company to get the attention of the public and
the office should be at residential area so that customer gets the service easily.
49
50
Abbreviations
51
QUESTIONNAIRE
NAME:-
GENDER:-
OCCUPATION:-
(a) Shares
(c) Bonds
(d) Derivatives
Q.2. Which banking Demat account offered you a large no. of services?
(b) HDFC
(c) ICICI
(b) HDFC
(c) ICICI
(a) Yes
(b) No
52
Q.5. Which company provides you a large number of product?
(a) Reliance Money
(b) HDFC
(c) ICICI
(a) Yes
(b) No
(a) Yes
(b) No
(b) HDFC
(c) ICICI
(e) Others
Q.9. Are you currently satisfied with your share trading company?
(a) Yes
(b) No
(a) Up to 10%
(b) Up to 25%
(c) Up to 50%
53
Q.11. How often do you trade?
(a) Daily
(b) Weekly
(c) Monthly
(d) Yearly
___________________________________________________________________
_
___________________________________________________________________
_
___________________________________________________________________
_.
54
BIBLIOGRAPHY
www.google.com
www.reliancecapital.com
www.yahoo.com
www.scribd.com
www.iloveindia.com
55