National Institute of Tourism &

Hospitality Management
NITHM, The National Institute of Tourism and Hospitality Management established
in 2004 as a sector specific institute for education in the field of
Tourism and hospitality management, jointly by the ministry of tourism,
Govt. of India and Government of Andhra Pradesh.

NITHM is located in a 26- acre sprawling campus in Gachibowli, the hub of

Hyderabad education and IT business district.

About NITHM
The Institution endeavours to become the apex
body nationally, to provide education, training,
research and consultancy extending to all the
sectors of the industry for holistic development.

Formally inaugurated by UPA chief Mrs. Sonia

Gandhi on 16th March 2005, the institute
currently offers 2yrs MBA & 4yrs BBA Degree
courses.
INAUGURATION OF NITHM- 2005
NITHM Students with Mrs. Sonia Gandhi & Shri Y.S. Rajasekhar Reddy, Late CM,
A.P.
NITHM 4TH FOUNDATION DAY
 Director General receiving
Best Educational Institute Award
JOY OF GIVING- 2008
 Homage to Late CM
Dr. Y. S. Rajeshaker Reddy
 Walk for those who Can’t…

Type : Charity Walk (Fundraiser)

Event Route : Raheja Mindspace Hitec city to DR.Y.S.R.

NITHM campus, Telecom Nagar, Hyderabad

Date : 12th December 2010

Duration : Four hours (4 hrs.)- 07:00-11:00 am

 Our Partnering NGO
Shekinah Foundation
Vision:
-Upliftment and rehabilitation of the disabled & the poor who are neglected, given
unequal treatment and subjected to discrimination in Society.
-To provide all the necessary facilities- meaningful education & training so that
they can meet the challenges of life.

Mission:
-To provide moral and Physical support and encouragement to the disabled who are
often seen as a burden on their parents, and are experiencing mental depression
and frustration.
-To ensure equal opportunities, protection of rights, and creation of a positive
environment for the full participation of persons with disabilities in all the areas
of social life.

"Shekinah" means Presence of God.

 SEVA BHUSHAN Award presented to Mr. Ishakar
by ITRRODDD
 Best “Youth Award” presented by Mr. B. Dattatreya,
Union Minister, Govt. of India
 Educating and generating awareness.

 Motivating the public for their involvement

in charity.

 Triggering the humanitarian sense of the

society.
Targeted Audience

- Students from various colleges

- IT & Residential people

- Open to everyone
 PRE EVENT PLANNING

 Research about the event

 Division of responsibilities among the team members
 Event proposal making
 Tie-Up with the NGO
 Pamphlet designing and printing
 Approval for the course of actions
 PR & Sponsorship
 Marketing & advertising
 Registration & Sales of entry passes
 Ground operations
 Safety, security and legal formalities
 Maintaining book of accounts
Marketing Tools
- Email id: charitywalking@yahoo.com
- Blogs: charitywalking.blogspot.com
- Social community: Facebook
- Print Media: Newspapers
- Electronic Media: Radio FM, News channel

 
Advertising & Promotion
-Distribution of brochures and pamphlets
-Coverage of event by broadcasting media
-PR with associate partners
Screenshot of Event promotion on Social Networking Website
Charitywalking.blogspot.com
7x3 banner- horizontal
and vertical
BROCHURE- FRONT
BROCHURE- BACK
INVITATION CARD SAMPLE
UNITY AMONGST THE DISABLED:
VIDEO ON OUR BLOGSPOT
 The figures at the end of the road are the few
lives we would have touched

The path represents a stepping stone which may be

a drop in the ocean, towards harmony in our society

The orange in the background signifies the purity of our intention

and the green symbolizes never ending prosperity
 EXECUTION OF THE EVENT

- Facilitate the ground operations

- On spot registration
- Distributing T-shirts to the registered members on the day of event
- Flagging of the event by the V.I.P.
- Water stations at specific intervals in the course of event
- Continuous backup of safety & security by the concerned authorities(ambulance
& police officials), during the entire course of the event
- Stage to be set up at the terminating point (in the institute campus)
- Presentation of Funds to the NGO by the Chief Guest
- A brief speech to be delivered by the chief guest and sponsors
- Vote of thanks
- Food & Beverage counters: tea / coffee / juice (Optional)
Post Event Activities
-Settlement of accounts

-Clean-up work to be done (removing banners, disposal of water bottles)

-A brief letter to the sponsors describing the acceptance of gratitude

from them, legal authorities & Dr. Y.S.R. NITHM management
Major Stakeholders & Agencies
- APTDC for Dr. Y.S.R. NITHM
- Team members of the event: AARAMBH- “The Initiators”
Guest of Honor: Pullela Gopichand
OUR SPONSORS