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JANUARY 2011

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Agenda
Contents Page No.

Executive Summary 3

Company Overview 6

Management Team 16

Growth Strategy 19

FInancials 22

Projects 23

Industry Overview 31

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Executive Summary

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Executive Summary
Company DA Surya Shakti Services Pvt. Ltd. (DASS)
Sector Solar Energy
• DASS is a Engineering, Procurement & Construction company in Solar
Energy sector, with offerings like Solar Power Plants, Solar Energy
Solutions for Telecom Towers, Household Solar Products, Batteries &
Company Inverters
Overview • DASS has all the certifications / clearances to bid for Solar Energy
Projects like MSME, NSIC & MNRE
• Strong market traction from all the verticals
• Focus R & D for efficient and fast track execution
SOLAR POWER OPEX BASED
SOLAR PRODUCTS SERVICES
PROJECTS TELECOM

Design Design Procurement Consulting


EPC EPC Sales Technology
Verticals O&M & Project
Evaluation

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Investment Highlights
Targeted 20GW of Solar Power by 2022
Industry India’s renewable energy capacity reached 14.8 MW in 2009,
Attractiveness acounting for 9.7% of the total installed power capacity.
Solar energy accounts for only 1% of total capacity.

6 Power projects under screening, 1 at final discussion stage


Market 5MW installation requirement from Telecom Tower companies
Market Traction DASS also Has two more lands in pipeline for 50 MW installation.
Traction
Institutional Demand for Solar Products (Railways, Post Etc).
DASS receives information 10 tenders Daily in Solar only.

Strong Vendor base with quality products


Collaborations / Commensurate with International Standards
Tie Ups
O&M Co Tie up for Market Reach in Telecom Power

Ministry of Micro, Small and Medium Enterprises (MSME)


Government National Small Industries Corporation (NSIC)
Certifications Ministry of New and Renewable Energy (MNRE)

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Company Overview

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Overview
Verticals
Due to Power Failure of 6 -7 hours in Solar Power Projects
Maharashtra, people were using Inverters and OPEX based Telecom Projects
UPS which were using Grid Power to store
Solar Products
energy in Batteries to run the show, the
popularity of this pattern increased the power Solar Panels from 1W to 280W
failure to 8-10 hours . Solar water heater
Mr. Danish and Mr. Athar Planned to add solar Solar LED lights
Panel and solar charge controller to home Solar garden Lights
inverter system and modified their own house
Solar air condition
inverter and with own designed switch based
circuit, to charge the batteries from solar Solar sine wave inverter
during daytime, then upgraded the circuit to Charge controller
timer based, and then on Voltage and current DA 3 led light
based.
DA Caps
After getting success and working two years
DA Dc Fans
on this model individually, DA Surya Shakti
was started by DA Hawker Light
Mr. Danish and Mr. Athar as a partnership firm DA Lantern
and then it was upgraded to Private Limited DA Mini Home Package
Organization.
Launching with good solutions, the company
got good response in mid Level Projects and
solar products, with opportunity in Power
Projects and OPEX based Telecom Projects. PLUG INTO
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DASS Business Lines
1 Solar Power Plants 2 OPEX based Telecom Projects

Business: EPC of Solar Power Projects along Business: Unique OPEX based offering, where
with O & M. the customer pays per watt of installed
Clientele: State Electricity Boards (SEB) Capacity.
Project Cost: INR 12-15 Cr per MW Clientele: Telecom Tower Companies.
Project Duration: 25 Years Project Cost: INR 300 per W
Revenue Stream: Monthly Revenue as per Project Duration: 10-15 Years
Power purchase agreement with SEBs Revenue Stream: Monthly Revenue per Watt
Geographic Presence: Pan India per day installed
Geographic Presence: Initial Focus
Maharashtra
3 Solar Products 4 Services
Business: Sale of Solar Products (Household & Business: Consulting, Technology & Project
Industrial) Evaluation, Engineering & Design, Project
Clientele: Retail & Industrial. Monitoring & Management
Products: Household (Water Heaters, Clientele: Industrial.
Lighting, ACs, fans etc) Industrial (Batteries & Revenue Stream: Project based Revenue
String Inverters) Structure
Channel: Dealers / Distributors Geographic Presence: Initial Focus
Geographic Presence: Pan India Maharashtra

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Organization Structure
DASS Organization is designed to suit its business requirements and to support the
growth.
The organization is divided with respect to business lines with common support functions.
MD &
CEO

Solar Power Telecom


Solar Products Services
Projects Projects

Marketing &
Application Binding Consulting
Sales

Financial
Engineering & Engineering &
Purchase Feasibility
Design Design
Analysis

Procurement & Procurement & Engineering &


Distribution
Construction Construction Design

Operations & Operations &


Maintenance Maintenance

Corporate Finance ( Financial Management, Accounts & Taxations, Receivables & Credit
Control, Legal)
Human Resources (Recruitment & Training, Performance Management)

Information Technology
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Business Lines
1 Solar Power Plants

Step 1: Step 2: EPC Step 3: O&M


Bidding /
Application

Go
Go Bi A Design Plan Erectio Spar
OPERATIONS &

v’t
v’t ddi wa Equipm
ENGINEERING ning
PROCUREMENT n
CONSTRUCTION es
MAINTENANCE

Sc
Te ng/ rd ent Purc DASSProject Span
Func
he
nd Ap of Selection hase Manage tionin
for 25 years ment
Rate: Rs 12 – 20 /g
me
ers ply Pr Revenu
e
Client:
SEB
Power Purchase Agreement
kWh
Stream
oje CAPEX Land Solar PV Panels
Batteries &
Accessories
ct Inverters

OPEX Spares Maintenance

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Business Lines
1 Solar Power Plants

DASS Differentiators
Strategy
Engineering & Design capabilities.
The companies are awarded these power
Strong vendor base for equipments.
projects after regulatory clearances and
procedures. Systematized Procurement & Purchase.
The timelines for such procedure is around 2- Lowest time for Erection & Construction.
3 years. Certifications / Tie ups with national
DASS Has been Registered for 50MW bodies like
project under REC at Rajasthan. NSIC, MSME
Market & MNRE.
Traction
DASS has identified a few project owners who 50 MW Project in final round of discussion.
have already signed PPAs , or having big Land Around 6 Projects (1-2 and 50 MW) under
Owners for the project and are looking to consideration.
divest. Advantages
DASS plans to acquire these projects and Scale.
start the EPC & O&M work subsequently on Stable cash flows.
BOT Basis.
Long duration (25 years) cash
Hence the acquisition route is a fast track flows.
route to achieve growth objective is a small
Qualification for large projects.
time frame.
Project IRR between 13% And 25%
As a result of acquisition time to revenue will
reduce to 2-4 months which is EPC time, as PLUG INTO
against 2-3 years if started from scratch.
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Business Lines
2 OPEX based Telecom Projects

Step 1: Energy Audit @ Step 2: EPC Step 3: O&M


Site

Design Planning Erection Spares


Energ Equipment Purchase Project Functionin
y Selection Management g
OPERATIONS &
Shelt
er
Audit ENGINEERING PROCUREMENT CONSTRUCTION MAINTENANCE

DASS Span O&M Co

Rate:
Revenu Client: Monthly Rent
Rs X/installed
e Telecom Tower per Watt per day Watt/day
Stream Cos
Batteries &
CAPEX Solar PV Panels Accessories
Inverters

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Business Lines
2 OPEX based Telecom Projects

DASS Differentiators
Strategy
Unique offering.
The Telecom Tower Companies carry a huge
O&M Co tie up: Ready market.
energy cost via diesel and power from state
grids Enginireeng & Design capabilities.
Solar energy is available in abundance at a Strong vendor base for equipment.
low cost. Although the Tower Cos are not Systematized Procurement & Purchase.
inclined to incur CAPEX for the same
DASS has designed a unique OPEX based
model to suit the Tower Cos criteria along Market Traction
with existing O&M Company currently serving Enquiries for a total of 5MW installed capacity.
the Tower Cos
Companies considering DASS offering: WTTL,
DASS will install the equipment after a Vodafone , ITIL
detailed energy audit to arrive at optimum Advantages
requirement for each site Scale.
The O&M Company will operate and maintain
these equipments Stable cash flows.
DASS and the O&M Company will offer a one Long duration (25 years) cash
stop solution for Solar power and regular flows.
tower O&M Qualification for large projects.
Project IRR of 20%.
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Business Lines
3 Solar Products

a. Batteries: b. String Inverters: A powerful all-in-


one solution, delivers unsurpassed clean
true sine wave output power and
combines this with a selectable
multistage battery charging current.
Applicable for any kinds of loads such as
air conditioner, home appliances, and
intelligent charger automatically charges
any types of
batteries without the risk of overcharge.
Applications: Features:
DASS Tubular Gel Telecom / Solar Range ü100% pure sine wave output

utilize proven materials & construction üSmart Charge Pulse Technology & Solar

technology tailored for the specific Charge Controller.


demands of the Worldwide Telecom and üAdvanced thermal management for

Solar Industry. Performance is greatly longer life and reliability of inverter.


enhanced by the inclusion of special üHigh end micro controller / digital signal

materials, techniques and processes controller based design.


developed through extensive R&D and üUnique over load and short circuit

exhaustive testing. Manufactured to the protection with auto reset feature.


highest international standards, the üUser Friendly Graphic Display.

range is ideal for reliable use in Solar and üDual charging options solar as well as

similar applications. mains utility PLUG INTO


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Business Lines
3 Solar Products

c. Solar Water Heaters: Precision d. Solar Lighting: Includes CFL, LED,


engineered Solar Water Heaters which Street Lighting, Garden Lights to name
are specifically designed to be used in a few
industrial and domestic applications

Benefits:
üUninterrupted source of water heating

üLong life span (20 years)

üLow maintenance

üSave up to 1500 units of electricity in a year

per flat
üfor consumption of 100 liters of hot water per

day per flat Applications:


Applications: üDomestic and commercial usage
üHotels & Resorts
üHospitals,
üHospitals & Nursing Homes
üFarm houses,
üRestaurants & Canteens
üRemote un-electrified locations,
üProcess Industries
üEducation centers & Health centers,
üHealth Centers
üSchools & Laboratories
üDairy Plants
ü Outposts / check posts etc.
üPharmaceutical Industries

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Management Team

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Management Team
Name & Designation Age Profile
Mr. Danish Lambe 30 A Software engineer and project/marketing manager developed more than 100
Managing Director websites/applications. Remotely managed web servers for six years and worked as marketing
manager for three years. Extensively knowledge of databases of mass mailing, mass SMS,
Search engine optimization and knows the most well known websites for sales, exports,
tenders etc. He is the brain behind the formation of DA Surya Shakti and with his vast
experience in Business Development generated lot corporate clients looking for actual solar
solutions. He Has also Good Relations with Angel investors, Venture Capitalist and PE Firms.

Mr. Athar Walile 29 Mr. Athar Walile is currently the Director of Technology for DASS. He is one of the promoters
Technical Director of DASS. He designed the circuit to convert existing sin-wave inverters into solar inverters
which was the first project of DASS. He joined organization from the IT industries where he
worked as a Core IT Engineer for Microsoft Technologies. He holds a Ten Years of Experience
working with different organizations like Zenith InfoTech, Katalyst Partners, Sutherland Dell
Support, Trimax, Body Thirst and eServe Citi Corp Group. Athar is currently working to reduce
the installation cost of the company’s solar energy systems through value engineering,
standardization, and product development. Athar holds a Bachelor's in Commerce Stream.

Mr. Mubarak Thakur 45 Mr. Mubarak Thakur currently an Director with the company has overall almost 22 years
Director experience in various fields starting off as an computer operator and gradually getting
involved into Management for International Sales in all types of products ranging from tiers,
cosmetics, ball-bearing only to name a few. Mr. Thakur has also handled project
management for his own IT company based out of Chicago – USA and has worked on various
projects which were outsourced to India. Mr. Thakur started his schooling from Kuwait and
ultimately graduated from University Of Mumbai in 1988. Mr. Thakur is fluent in various
languages especially English & Arabic.

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Organization Structure
Name & Designation Age Profile
Mr Vijay Shirgurkar 35 He has been working with solar companies since 10 years, later he was engaged in contract
Associate Promoter based work independently with different solar companies, for project installation and
commissioning. He is well versed with renewable energy rules and regulations and has
experience of decades in solar industry. He heads various Projects of DASS in addition to his
role of Head System Integrator.

Mr SY Kulkarni 45 He is a Electronics Engineer, practicing from last 20 years. He was executing contract based
Associate Promoter project work independently with different solar companies, for project installation and
commissioning.

Ms Emily Fernandez 33 She has more than 10 yrs of experience in diversified industries focusing Marketing & sales,
Associate Promoter HR / Recruitment and Admin. She heads Sales Department

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Growth Strategy

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Growth Strategy
BUSINESS LINE YEAR 1 (2010) YEAR 2 (2011) YEAR 3 (2012)

Solar Power Plants Installed Capacity: 0 MW Installed Capacity: 25 MW Installed Capacity: 50 MW


(Primary focus)

Screening of Increase in No Establish PAN


opportunities of power India presence
Power Plant projects Bidding for
acquisition Increase large scale
EPC of Power project scale projects
OPEX based Telecom Installed
Plants Capacity: 0 MW Installed Capacity: 4 MW Installed Capacity: 6 MW
Projects
(Secondary focus)

Target other
Energy audit Scale up
Tower
completion execution
companies
EPC of audited More value
Increase reach
sites added offering
in other states
Maharashtra
locations

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Growth Strategy
BUSINESS LINE YEAR 1 YEAR 2 YEAR 3

Solar Products 2010 2011 2012

Marketing Stabilize
(education & reach) Product
distribution
Segment wise consolidation
focus framework
Institutional
Distributor & Focus on sales
dealer screening sales
Increase reach

Services

In-house Services to Scale up


consumption other projects Tie-ups
Establish process Customize Collaboration
Consulting for MW offering
Projects

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Financial Results

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Projects

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50 MW Solar Power Plant in Rajastan
First Iconic 50 MW Solar Power Plant under REC
scheme based in Pokhran, Jaisalmer, Rajasthan.
This will also be the
biggest solar power
plant to be built
in India currently.

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Project stage
Land has been acquired for complete project.
All necessary documents are complete.

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The investment
required for this
project is massive
and will be almost
Rs 600 crores.

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SPV Company

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Solar City

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Solar City Facts
Built on over 3000 Acres.
Fully self dependent on energy.
Fantastic Infrastructure.
Carbon Free.
Jobs Creation for local economy.
World Class Educational Facilities.
Free Super Speciality Hospital for BPL.
Waste Management.
Rain Harvesting.
Desalination Plant.
Carbon Free Transportation.
Public services like Postal department, Fire, Police, Public Library, Public Parks etc….
Boost local economy by attracting tourism.

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Solar City Project Plan

Click to edit Master text styles


Second level
● Third level

● Fourth level

● Fifth level

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Industry Overview

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Industry Overview
Market Size, Nature § Targeted 20GW of Solar Power by 2022
and Growth § India’s renewable energy capacity reached 14.8 GW in 2009, accounting for 9.7% of the
total installed power capacity.
§ Solar energy accounts for only 1% of total capacity,
§ Solar energy has witnessed a quick growth in the last five years.
§ During 2005-2009, total revenues were $22.8 billion @ a compound growth rate of
11%.
§ The market consumption volumes increased by 8.3% annually between 2005-2009 and
reached a total of 149.9 billion kilowatt hours (kWh) by 2009.
Growth Drivers § Rise in polysilicon plants
§ Demand supply gap
§ Demand for off-grid PV application
§ Availability of funds
§ Growth in foreign trade
§ Fall in prices of raw materials
§ Geographical location
Critical Success § Engineering & Design
Factors § Longevity of Functioning
§ Project Management
§ Speed of Scale up
Players Surana Ventures, Reliance Solar, Tata BP Solar
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Energy and Power Scenario in India
Global Per capita Energy Consumption
The per capita energy consumption level in
various countries is shown in the adjacent figure.
India’s per capita consumption of energy is far
lower than that of the world average.
Even with such a low per capita consumption, the
power deficit is about 11% in total demand and a
deficit of more than 12% in peak load demand.
This clearly signifies that the available fuel is not
sufficient to meet the rising demand for energy of
India.

Energy Requirement Trends:


By end of year 2008, India had power generation
capacity of about 152 GW.
Even with such an installed base, about 17% of
the villages in India are non-electrified, which
would translate to about 450 million.
With a growing economy, the demand for power
is growing at about 6% every year and the peak
load demand is expected to reach 176 GW by
2012.
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Region wise Power Demand Supply

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Solar PV Industry in India
Solar cells and solar PV production
According MNRE, during 2008-09, 15 companies
were actively engaged in the manufacture of
solar cells and 20 companies in the manufacture
of PV modules.
In addition, about 50 companies were actively
engaged in manufacturing a variety of PV
systems.
The overall production in the country during
2008-09 is estimated to be over 175 MWp of
solar cells and 240 MWp of PV modules.

Solar PV Application:
Over the years, the cumulative production of
solar PV in India has been about 800 MW.
The split of the total production by application
areas is represented in the adjacent graph

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Government Thrust for Solar Power
The National Rural Electrification Policy, 2006 Generation based incentive scheme
The policy aims at providing access to electricity In January 2008, MNRE formed guidelines for
to all households in the country and a minimum generation based incentives for grid connected
‘lifeline’ level of consumption of 1 unit (KWh) per solar (both thermal and PV) plants.
household per day. The scheme promoted grid connected power plants
The policy also mentions that off-grid solar PV in excess of 1 MW of capacity at a single location.
solutions may be deployed where the supply of The scheme was limited to 5 MW per developer
grid electricity is infeasible. across India and a maximum of 10 MW per state.
MNRE is the key Government body engaged in Under this scheme, MNRE offered to provide,
driving the growth of solar industry and is also through IREDA, a generation-based incentive of a
responsible for the implementation of JNNSM. maximum of Rs. 12 per kWh to eligible projects,
IREDA is a public limited Government company which are commissioned by December 31 2009,
established in 1987, under the administrative after taking into account the power purchase rate
control of Ministry of New and Renewable Energy (per kWh) provided by the State Electricity
(MNRE), to promote, develop and extend Regulatory Commission or utility for that project.
financial assistance for renewable energy and Apart from the Central Government, several State
energy efficiency/ conservation projects. Governments have also taken initiatives to
promote solar energy.
Semiconductor Policy (2007) :
It offers a capital subsidy of 20% for
manufacturing plants in SEZs and 25% for
manufacturing plants outside of SEZs.
The subsidy is however, based on the condition
that the NPV of the investment is at least US $
212 mn (Rs 10,000 mn @ 1 US$ = Rs 47). PLUG INTO
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JNNSM
Jawaharlal Nehru National Solar Mission: Jawaharlal Nehru National Solar Mission:
The JNNSM program was initiated by the JNNSM introduces Renewable Purchase Obligation to ensure
Government as one of the 8 programs under the business viability of grid connected solar power plants.
National Action Plan for Climate Change by the Growth enablers for the domestic solar PV industry include
Prime Minister of India in 2008. zero import duty for capital equipment, raw material and
excise duty exemption, low interest rates, incentives under
The JNNSM is neutral to solar technologies and has
SIPS, solar manufacturing tech-parks, etc.
provision for the development of all viable
technologies. Realizing the growing demand for skilled manpower for
solar applications, JNNSM has drawn out a roadmap for
Apart from solar PV (crystalline and Thin Film), the manpower development at every level with specialized
already existing technology in India, JNNSM has the courses on solar power – engineering colleges, ITI and a
provision to develop solar thermal technology for short term training module for technicians, in association
large scale grid connected power plants. with the Ministry of Labour and Employment.
JNNSM emphasizes on the development of grid-
connected applications, by offering feed-in tariffs The JNNSM proposes setting up of the following
for the power producers. institutional framework for implementation of the
The feed-in tariff is proposed to be extended to 25 Mission:
years from the earlier duration of 10 years under B. Autonomous Solar Energy Authority and/or an
the GBI Scheme. autonomous and enabled Solar Mission, embedded
Some new applications highlighted in the JNNSM within the existing structure of the Ministry of New
includes power computers to assist learning in and Renewable Energy
schools and hostels; Management Information C. Mission Steering Group, chaired by the Minister for
System (MIS) for better management of forests; New and Renewable Energy and consisting of
powering milk chilling plants in Gujarat; representatives from all relevant Ministries and other
empowering women Self Help Groups (SHGs) stakeholders
involved in tussar reeling in Jharkhand and cold
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Thank You!
Your questions, please...

DA SURYA SHAKTI SERVICES PVT. LTD.


Office No. 31 , Level 1 , Dewan Centre, SV
Road,
Jogeshwari (W), Mumbai 400 102.
Office: + 91-22-26778644
Email : athar.walile@da-ent.com
www.da-ent.com

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