Professional Documents
Culture Documents
BHOLANATH DUTTA
A Teacher, A Thinker, A Management Scholar.
Mobile: +91- 9632318178
E-mail: bhola_dutta@yahoo.com / bnath.dutta@gmail.com
Website: http://www.linkedin.com/in/bholanathdutta
Blog : http://www.thoughts.com/bholanathdutta/blog
Social Network : www.facebook.com
MTC Global : www.mtcglobal.org
Highlights:
Aspirational Objective: To become one of the finest academic leader and expert in
management education.
WORK EXPERIENCE:
Presently, Asst. Professor - MBA Dept. Assistant Director – Corporate Affairs & Placement
Bureau & Faculty- MBA Department (Jan 2007- Jun 2009). Co-ordinator – Centre for
Research & Publication (June’2009 – Apr’2010), Founder & Chief Editor for National Level
Journal “Jnanatapsa”. Chairperson – CMRIT Consultancy Services (Sep’2006-Feb’2008).
Coordinator: Industry-Academic Interface (Jan’2006-Feb’2008). Worked towards establishing
EDC, Tepp & BSL. Coordinator: Marketing Forum, Book Review and Discussion Forum
(Jan’2006-Feb’2008).
Headed the NBA-Task Force for MBA Dept: NBA Accreditation process was held on 7-9
Mar’08. Part of departmental core team in NBA Accreditation process held on 21-23 Aug’2009.
Organized many MDP & AICTE sponsored and independent seminar/workshop in the college.
Appointed many times as DCS- External by VTU for conducting MBA Exam, examiner for
project viva-voce and many times as internal coordinator by college for conducting internal
examination. Selected by VTU many times to set University question paper, Online Question
Paper and evaluating projects of other colleges. Participated and actively involved in many
syllabus change workshops for VTU.
Lecturer (MBA Department). Subject Handled: Management and Behavioral process, Consumer
Behaviour, Marketing Management.
Worked as BDE on part time basis in Bhuj, Kutch. Taken up the project “feasibility study of
oxygen cylinder project in Kutch”, half way done due to Bhuj earthquake on 26 Jan 2001. Also
facilitated the admission procedure and developed the advtg campaign for white house
residential school under the banner of SVCT Pvt Ltd.
15 years in Indian Air Force. Highly versatile .Worked in different areas – operation,
communication, human resources. Faced Bhuj earthquake and worked in rehabilitation of people
in Bhuj. Was deployed in Kargil War and post parliament attack in border. High mobility,
greater objectivity, punctuality, hard working and well disciplined – few traits nourished and
developed being in Armed Force.
APPRECIATION/AWARD/RECOGNITION:
1. Appreciation letter from Management for my innovative teaching capabilities, hard work,
commitment and interest in all supporting programmes.
2. Appreciation letter from Director-PG Studies-CMRIT for my hard work and contribution as a
chairperson of CMRIT-Consultancy services, Industry-Academia interface.
6. Appreciation letter from Principal-CMRIT for authoring two books titled ‘Marketing
Management’ & ‘Entrepreneurship’.
12. “Best Professor- 2009” constituted by 24/7 customer- a leading US based MNC.
13. “Arch of Excellence (Education)” – A National level award for the achievements and
contribution in education, 24th Sep 2009.
14. Founder & Chief Editor of CMRIMT National Level Journal “Jnanatapasa” .
17. Conferred upon “Best Paper Award” for the paper titled “Revamp Management Education
towards Employability” at ISME, Bangalore dated 11.12.2010.
BOOK PUBLISHED:
2. “Marketing Management” – Published by Parshva –Excel Book, New Delhi, Dec, 2007.
ISBN: 978-81-905654-0-0.
12. “Marketing Management: Text & Cases”- ISBN: 9788174468727. Excel Book. New Delhi,
Aug, 2010.
15. “Fundamental of Sales & Distribution Management- Text & Cases” under publication to
IK International Publication Ltd, New Delhi.
16. “Fundamentals of Technical Writing” – Work in progress under HPH. Co-Author: Prof.
Paramita Chaudhuri.
1. “Entrepreneurship Management”- Course Material for AIMA- MBA Programme. Copy right
reserved with the author.
2. “Direct Marketing and Networking” – Course Material for Bhartihar University MBA
Programme. Copy right with the University.
3. “Marketing Planning and Strategy” – Course material for IILM, New Delhi. Copy right with
the Institute.
4. “Knowledge Management”- Course Material for AIMA- MBA Programme. Copy right
reserved with the author.
9. “Salesmanship”- Course Material for BBA Programme for IASE University. Copyright with
the University.
2. My article titled “Decision making skills in the 21st Century” originally published in ICFAI
HRM Review, Sep’2007 issue is selected and got published in a derivative book titled “IUP on
Decision Theory- Models and Experiences” edited by Prof T.P. Rajmanohar (Consulting Editor
with ICFAI Research Centre, Chennai).
5. My article titled “MBA Teaching Pedagogy” originally published in Feb’2008 issue of ICFAI
MBA Review is selected and got published in a derivative book titled “IUP on B-Schools –
trends and strategies” edited by Prof Sangeetha working as Research Associate in ICFAI
Research Centre, Chennai.
6. My article titled “MBA Teaching Pedagogy” originally published in Feb’2008 issue of ICFAI
MBA Review is selected and got published in a derivative book titled “IUP on Pedagogy in
Higher Education” edited by Mr. Kunal Gaurav working as Research Associate in ICFAI
Research Centre, Chennai.
7. My article titled “Role Play” originally published in a book titled “Teaching-Learning Process
in Management Education” Oct’ 2008 authored by me, is selected and got published in a
derivative book titled “IUP on Pedagogy in Higher Education” edited by Mr. Kunal Gaurav,
working as Research Associate in ICFAI Research Centre, Chennai.
11. My article titled “Role Play” originally published in my professional reference book titled
“Teaching Learning process in Management Education” is selected in a derivative book titled
“Dynamics of Experiential Learning” edited by Mr. Srikant Kapoor, ICFAI Business School
Research Centre, Chennai.
12. My research paper titled “Teaching pedagogy in management education” presented in the
International conference at Jain University got selected and published in an Edited Book. ISBN:
978-81-84885217.
4. “CSR: A strict compliance for India Inc” published in Global CEO Magazine, ICFAI
University Press in August 2007 Issue. Reference # 15M-2007-08-06-01.
6. “Stress at Work” published in MBA Review Magazine, ICFAI University Press in October
2007 Issue. Reference # 16M/-2207-10-10-01.
7. “Tourism Shines” published in ICFAI Reader Magazine, Nov 2007 Issue. Reference #
02M-2007-11-07-01.
8. “Software Testing – A Great Career Choice” published in MBA Review Magazine, ICFAI
University Press in Nov 2007 Issue. Reference # 16M-2007-11-07-01.
9. “E-commerce: The EDI Way” published in E-Business Magazine, ICFAI University Press in
Dec’ 2007 Issue. Reference # 07M-2007-12-09-01.
12. “MBA Teaching Pedagogy” published in MBA Review in Feb’2008 issue, ICFAI University
Press. Reference: 16M-2008-02-02-01.
15. “Trends in B2B Business” published in E-Business in Mar’2008 issue, ICFAI University
Press. Reference: 07M-2008-03-08-01.
16. “Brand Genesis” published in Marketing Mastermind in Jun’2008 issue, ICFAI University
Press. Reference: 10M-2008-06-09-01.
19. “Decision making skills in the 21st Century” published in HRM Review Magazine, ICFAI
University Press in September 2007 Issue. Reference # 12M-2007-09-134-01.
20. “BPR: The powerful Management Tool” published in MBA Review Magazine, ICFAI
University Press in July 2007 Issue. Reference # 16M –2007-07-19-01.
22. “Competency through Six Sigma” Published in “Effective Executive” in April’2008 issue.
Reference: 03M-2008-04-11-01.
23. “Industry Experience, Teaching & Management Education” published in MBA Review,
ICFAI University Press in May’2008 issue. Reference: 16M-2008-05-02-01.
24. Case Study: “Managerial Competency: A case of poor people management skills”
published in MBA Review, IUP, in Jul’2008 Issue. Reference: 16M-2008-07-03-01.
25. “Industry-Academia Interface: A strong need for B-School” published in ICFAI MBA
Review in Aug’2008 issue. Reference: 16M-2008-08-03-01.
26. “CRM in Financial Services Marketing” published in Sep’2008 issue of ICFAI Marketing
Mastermind. Ref: 10M-2008-09-04-01.
27. “Soft Skills are the Hardest Skills” published in Special Issue of ICFAI MBA Review in
Sep, 2008 issue. Reference: 16M-2008-09-09-01.
28. “Orientation Programme: A Road Less Travelled” published in Oct’2008 issue of ICFAI
MBA Review. Ref: 16M-2008-10-01.
31. Case Study: “Effectiveness of PAC: A Case Study” will be published in Nov’2008 issue of
ICFAI MBA Review. Ref: 16M-2008 -11-09-01.
32. “Campus Placement” published in Dec’2008 issue of ICFAI MBA Review. Ref: 16M-2008-
12-07-01.
33. “Employability & Employment” published in Jan’2009 issue of ICFAI MBA Review. Ref:
16M-2009-01-04-01.
34. “Sustainable Green Marketing: The new imperative” published in Marketing Mastermind
in Jan’2009 Issue. Ref: 10M-2009-01-05-01.
37. “B-schools specialisation: A Reality or Fad?” published in Feb’2009 issue in MBA Review.
40. Research Paper titled “Cross Culture Marketing vis-à-vis Globalization” published in
“Marketology” in Oct-Dec, 2007 Issue. ISSN 0973-7901.
41. Research Paper titled “Green Marketing: Role and Opportunities in 21st century”
published in “Shrusti Management Review” in Jul-Dec’2009 issue.
42. Research paper titled “Going green: Challenges & Opportunities” published in the
proceeding of International Conference: Managing for s Sustainable Economy, in PESIT in
collaboration with University of Pennsylvania on 2nd and 3rd Jan, 2009.
43. “Specialization at B-Schools: A Reality or another Management Fad?” published in
Feb’2009 issue of ICFAI MBA Review. Ref: 16M-2009-02-03-01.
46. Research Paper titled “Entrepreneurship in India: Growth & Status” published in
“Jnanadhara” – CMRIT College magazine, 2009.
47. “Creativity, Innovation & Entrepreneurship” published in MBA Review in Apr/2009 Issue.
Ref: 16M-2009-04-06-01.
50. “Employees: The Best Brand Ambassador” published in Marketing Mastermind in Jul,
2009 issue. Reference: 10M-2009-07-14-01.
51. Research Paper: “Green Marketing: A Strategic initiative for sustainable development”
will be published in Marketology, IMM, New Delhi.
52. “Balance Scorecard Approach – A value creation tool in HRM” published in Symbiosis
Institute of International Business– Pratibimb’ 2009.
53. “Quality circle demands shift in management style”- SSRN Network. Link:
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1336066.
57. “Time Off & Productivity” published in MBA Review in Oct’ 2009. Ref: 16M-2009-10-09-
01.
58. Research paper titled “Teaching Pedagogy in Management Education” has been published
in the proceedings of an International Conference on “Innovative pedagogy in teaching business
& management education” in Jain University in collaboration with Latrobe University,
Australia, held on 10.10.2009.
59. Research paper titled “ Challenges in New Economy: A HR Perspective” has been
published in the proceedings of an International Conference on “Innovative Strategies for Value
Creation & Management” in RV Institute of Management, held during 10-12, Dec 2009.
60. Research paper titled “Marketing Challenges in Cross Cultural Context” has been
published in the proceedings of an International Conference on “Cross-Cultural Marketing” in
PESIT in collaboration with University of Pennsylvania held during 8-9th Jan 2010.
61. Green Marketing – A Strategic initiative for sustainable development” published by IMI,
Indore in the Journal “Marketing Paradigm” , Vol. I Issue 1, December 2009.
63. “Management Education in India: Growth & Trends” published in MBA Review
Magazine, Nov 2009. Ref: 16M-2009-11-07-01.
64. “Mind-Mapping- A powerful tool for note taking” published in MBA Review for the month
of Dec 2009. Ref: 16M-2009-12-07-01.
66. Research Paper “Indian B-School: A Reality Check” presented in an AICTE Sponsored
National Level Conference and published in the proceedings held at CMRIMS on 12th Mar 2010.
69. International Publication: Paper titled “Industry- Institute Interface” accepted for
publication in “The Management Faculty”.
70. Research Paper titled “Innovation and Entrepreneurship” accepted for publication in
MVJCE Management Review.
71. Research Paper titled “Enhanced Productivity through Effective Employee Engagement"
accepted for publication in ITM nAch ISSN No 0975 3249, April issue- Vol 4 No 1.
72. International Publication: Research Paper “Consumer Choice between Private label and
national label brand” published in CAMS International Journal of Business Studies and
Research, Oct-Dec 210, Vo.1, No.4, ISSN: 0975-7953.
5. Conducted a one day workshop on “Soft Skills” for faculty at Dr. Ambedkar Institute of
Technology on 13.08.2008.
6. Delivered a lecture on “Campus Placement: Issues & Challenges” for the faculty and
students of Sea College of Engineering & Technology on 26.11.2008.
7. Chairperson for one of the technical sessions in an International Conference “Managing for a
sustainable economy” at PESIT during Jan 2-3, 2009.
10. Delivered a guest lecture on “Project preparation, writing, evaluation” for MBA Final year
students of Shridi Sai Engineering College, Anekal, Bangalore on 10.11.2010.
11. Delivered a talk on “Winning with leadership and attitude” in a seminar on “ India-
Leadership and Business Success” at NIAM, Bangalore on 19.12.2010.
2. My paper titled “Green Marketing: A Strategic initiative for sustainable development” got
selected for an “International Conference on Technology and Business management
(ICTBM)” at Al Ghurair University, Dubai. Approval letter attached. High cost deterred to go
to Dubai for presenting the paper physically.
3. Presented a paper titled “Rural Market: Consumer Connect” in Two day’s National Level
Seminar “Rural Market: The Sunrise Sector” held in CMRIT dated 7th & 8th May 2009.
7. Presented a research paper titled “Indian B-School- A Reality Check” in a AICTE Sponsored
National Conference at CMRIMS on “New Paradigm of Competitiveness- Positioning
Management Education for Challenges of Tomorrow”, on 12th Mar 2010.
10. Presented a paper titled “Employment and Employability with special reference to
management students” in a NAAC sponsored National Seminar on “Curriculum design and
development –reflecting emerging trends and changing contexts in higher education” organised
at CMR Inst of Management Studies (Autonomous) on 5-6th Aug 2010.
11. Presented a paper titled “ Strategic HRM: From reactive posture to proactive role” in
National Level Conference “Knowledge Utsav” organized by Jain University and Tumkur
University on 28th Aug 2010.
12. Presented a paper titled “Employment & Employability” at a National Level Conference at
CMR IMS, Bangalore on “Curriculum design and development – reflecting emerging trends
and changing contexts in higher education” on 5-6th Aug 2010, Bangalore.
13. Presented a paper titled “Educational Excellence through TQM” in a National Level
Conference in NHCE, Bangalore on “Driving India towards a Super Economy Status- Strategies
for the next decade” on 22nd Oct 2010.
3. Fellow Member of Institute of Marketing and Management (IMM). Membership No: Dii-
12226.
7. Member of Indian Society for Training & Development (ISTD), New Delhi.
1. Guided students for M.Phil Programme from universities like Bharthidarshan University (03),
MK University (03).
SEMINAR/WORKSHOP/CONFERENCES ATTENDED:
1. Attended many short-term crash courses on various disciplines during my 15 years of service
in IAF.
7. Model Question paper setting for MBA – IIIrd SEM at GAT: 14.
8. AICTE sponsored National Seminar On “Corporate Social Responsibility” held on 22-23 Jan
2007 at CMRIT.
11. “Rural Market: The Sunrise Sector” at CMRIT on 7-8th May 2009.
13. Six days “Trainer’s Training Programme” on Entrepreneurship between 20-25 July 2009
organized by VTU in association with PESIT.
15. International Conference on “Innovative Strategies for Value Creation & Management”
in RV Institute of Management, scheduled to be held during 10-12, Dec 2009.
19. National Level Conference at MVJCE on “Innovation and Entrepreneurship” on 5th Jun
2010, Bangalore.
20. National Level Conference at CMR IMS, Bangalore on “Curriculum design and
development – reflecting emerging trends and changing contexts in higher education” on 5-6th
Aug 2010, Bangalore.
21. National Level Conference “Knowledge Utsav” organized by Jain University and Tumkur
University on 28th Aug 2010, Bangalore.
22. National Level Conference in NHCE, Bangalore on “Driving India towards Super Economy
Status- Strategies for the next decade” on 22nd Oct 2010.
23. National Level Quality Improvement Programme in CMR Institute of Technology on “Soft
Skills Development” on 30.10.2010.
24. National Level Conference on “Ethics in Business and Corporate Governance” at RVIM,
Bangalore on 9-10.12.2010.
26. National Seminar on “India- Leadership and Business Success” at NIAM, Bangalore on
19.12.2010.
1. Impact of viscicooler in product sales and efforts to achieve an increase in product sales
(Mother Dairy, Calcutta: A Govt. of West Bengal Project). MBA Project.
3. Feasibility study of Food Processing Industry in present market scenario in Tezpur, Assam.
6. Feasibility study of oxygen cylinder project in Bhuj under the banner of SVCT Pvt Ltd. (half
way done due to earthquake in Bhuj on 26 Jan 2001).
7. Catchman Survey – Arvind Mill’s project: to find out market responses about opening up a
shopping mall at Rammurthy Nagar Area, Bangalore, Oct-Nov’2007. Along with a group of
marketing specialization final year students of 2006-08 batch of CMRIT.
8. Prepared database of all the management colleges, address, principals and HOD MBA
department. Institute sponsored (CMRIT) project.
10. Development study material on various areas of marketing, entrepreneurship and general
management for different universities and institutions as an educational consultant.
12. Conducted a day-long Corporate Training for the employees of Shoppers Stop on the area
“Retail Selling Skills” on 02.10.2010 at Bangalore.
PROFESSIONAL QUALIFICATION:
1. Ph.D. (Pursuing)
6. Basic Course in Air Fare, Travel & Ticketing. IITTM. Year- 2005.
7. Basic Course in Airlines Travel Agency & Tour Operations. IITTM. Year- 2005.
10. 1 year Homoeopathic Course: Mavelil Homoeo Mission. Life member of Institution of
Homoeopathic practitioners, Thrivananthapuram, Kerala.
ACADEMIC QUALIFICATION:
PERSONALIA:
REFERENCES:
DECLARATION:
I do hereby declare that the above information is correct to the best of my knowledge and belief.
Place: Bangalore