Professional Documents
Culture Documents
INSTRUCTIONS TO CANDIDATES
2. Answer only five (5) questions in the Answer Booklet. Start each answer on a new page.
3. Do not bring any material into the examination room unless permission is given by the
invigilator.
Please check to make sure that this examination pack consists of:
QUESTION 1
b) Explain the three (3) phases of the entrepreneurial process. Illustrate using a
diagram.
(14 marks)
QUESTION 2
Creativity should be encouraged among team members or within an enterprise. One of the
resources of a creative enterprise is motivation towards action.
QUESTION 3
Majid is very excited when his colleagues praised him on his new discovery about the
remedial potential of betel leaves (daun sireh). He has big plans about commercializing his
formula. However, after talking to several knowledgeable individuals he realized that he
needs to do a feasibility study before he proceeds further with his business idea.
a) Explain to Majid five (5) reasons why he would need to carry out a feasibility study.
(10 marks)
b) Highlight five (5) preliminary questions that Majid needs to address in order to
evaluate the proposed business idea.
(10 marks)
QUESTION 4
In business and engineering, new product development (NPD) is the term used to describe
the complete process of bringing a new product or service to market.
c) Briefly explain the purpose of carrying out test marketing in NPD process.
(4 marks)
QUESTION 5
The intellectual creations and its inherent value can be protected from being exploited by
other parties through intellectual property protection.
b) List five (5) intellectual creations that are protected by copyright. Support your
answer with relevant examples.
(10 marks)
QUESTION 6
a) There are several reasons why a researcher may decide to sell his research and
development output before applying for patent rights. Identify four (4) of these
reasons.
(8 marks)
b) Identify six (6) factors that are important in determining the monetary value of a
patent.
(12 marks)
QUESTION 7