CONFIDENTIAL BM/APR 2009/ENT600

UNIVERSITI TEKNOLOGI MARA

FINAL EXAMINATION

COURSE TECHNOLOGY ENTREPRENEURSHIP

COURSE CODE ENT600
EXAMINATION APRIL 2009
TIME 3 HOURS

INSTRUCTIONS TO CANDIDATES

1. This question paper consists of seven (7) questions.

2. Answer only five (5) questions in the Answer Booklet. Start each answer on a new page.

3. Do not bring any material into the examination room unless permission is given by the
invigilator.

Please check to make sure that this examination pack consists of:

i) the Question Paper

ii) an Answer Booklet - provided by the Faculty

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO

This examination paper consists of 3 printed pages
© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL
CONFIDENTIAL 2 BM/APR 2009/ENT600

QUESTION 1

a) According to Schumpeter (1934), a technopreneur is a person who destroys the

existing economic order (creative destruction) by introducing new products and
services, by creating new forms of organizations and by exploiting new raw
materials. Discuss what the definition implies.
(10 marks)

b) There are several steps involved in a complete technopreneurship process. List the
eight (8) steps.
(4 marks)

c) List and briefly describe the three (3) elements of intellectual capital.
(6 marks)

QUESTION 2

An opportunity is a favorable circumstance with a good chance for success or progress.

a) Most successful entrepreneurs are normally opportunity-focused. What does it mean

by opportunity-focused?
(5 marks)

b) Discuss with examples five (5) characteristics of an attractive opportunity.

(15 marks)

QUESTION 3

AZ Sendirian Berhad has carried out an intensive feasibility study and has prepared a
comprehensive business plan to study consumer acceptance to the company's "Smart Tag
Instant Finder". They are now ready to commercialize the product. AZ Sendirian Berhad is
confident that the user friendly gadget will make life easier for many people as the product
allows for items tagged to be easily located using a remote control.

a) Give any two (2) definitions of a feasibility study.

(4 marks)

b) Identify the four (4) major areas of a feasibility study and three (3) key questions to
be addressed in each of the major areas.
(16 marks)

© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL

CONFIDENTIAL 3 BM/APR 2009/ENT600

QUESTION 4

a) A product may have many dimensions such as features, technology and quality
specifications. In theory, any changes or modifications in any of the product
dimensions can be considered as "a new product". Discuss five (5) types of
"newness". Provide your answer with examples.
(10 marks)

b) One of the steps involved in new product development process is concept testing.
Explain concept testing.
(5 marks)

c) List five (5) reasons for concept testing.

(5 marks)

QUESTION 5

a) A technology goes through six (6) stages of life cycle in relation to market growth.
Identify and describe the characteristics of these six (6) stages.
(12 marks)

b) Discuss the implications of investments at the first two (2) stages of the technology
life cycle.
(8 marks)

QUESTION 6

a) Identify four (4) most common questions the entrepreneur must be prepared to
address when securing financing for business.
(4 marks)

b) Differentiate between debt financing and equity financing.

(8 marks)

c) Provide two (2) advantages and two (2) disadvantages of debt financing.
(8 marks)

QUESTION 7

Identify and explain two (2) growth strategies that are often used when a company plans to
expand its current or existing market. Give four (4) preconditions that are associated with
each strategy.
(20 marks)

END OF QUESTION PAPER

© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL