AMITY UNIVERSITY UTTAR PRADESH

AMITY INTERNATIONAL BUSINESS SCHOOL

Course Title:BEHAVIORAL COMMUNICATION & RELATIONSHIP MANAGEMENT

( BCRM )

Course Code : MIBBS 10202 Program: MBA (IB)/ 3CMBA

Class room contact hours: 100 hours Credit Units: 01
Tutorial Hours: Nil Practical/Lab Hours: Nil
Self Study hours: 100 hours Faculty: Prof. V.P.KAKKAR

Course Objective
To explore the concepts and techniques relating to BCRM and enable the students to learn
its critical issues. The course essentially aims at understanding concepts of Behavioral
Communication with focus on Relationship Management.

At the end of the course students will be able to:

• Learn basic concepts of behavior & communication
• Understand the concept of effective communication and its impact on behavior.
• Learn various modes of behavioral communication
• Appreciate the importance of Interpersonal Behavior & Relationship
• Learn various techniques of building Interpersonal relationship.
• Understand various types of relationships
• Learn the impact of cultural environment
• Learn various interaction patterns & maintenance of relationships

Course Content

Session 1: Introduction, course review and sharing of session plan

Session 2: Human behavior, various management skills & roles

Session 3: Communication: skills, process & effective communication

Session 4: Effective speaking

Session 5: Effective Writing

Session 6: Effective listening

Case study / Home assignment

 Session 7 : Interpersonal Behavior
Various models for improving Interpersonal relationship

Session 8 : Relationships – various types

Session 9 : Impact of cultural environment on relationship

Session 10 : Various Interaction patterns – TA

Session 11 : Maintenance of relationships

Session 12 : Group Discussions & case presentations

Learning Pedagogy
A series of lectures as per above session plan will impart knowledge and conceptual
Understanding of the subject and will be complemented by interactive tutor-led and
student-led discussions.. The unit has thus been designed to use a variety of teaching
pedagogies including Case Studies, Group Discussions and Home assignments / Projects
that will help students to learn and apply various concepts relating to Behavioral
Communication & Relationship Management.

REFERENCES :

• Organizational Behavior by Stephen. P. Robbins

• Communicating Interpersonally by John Stewart & Karen E. Zadiker
• Interpersonal communication & human relationships by Anita L. Vangelist
• Organizational Behavior by L.M.Prasad
• Organisational Behavior by Nelson & Quick
• Organizational Behavior by Kavita Singh
• Powerful communication skills by Collin McKenna
• Business communication by M. J. Mathew
• Behavior in organizations by Greenberg & Baron

EVALUATION:

Evaluation will be continuous based upon: Attendance, Punctuality, Regularity, Class

participation, Assignments, Tests and general impressionetc…