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Enjoy a Vibrant and Refreshing wardrobe this season by the premium fashion brand

ITC¶s Wills Lifestyle presents its latest bouquet of the new Spring-Summer 2010 Collection. The
much-awaited Spring/Summer collection is marked with its unique and distinctive style to enthrall the
fashion conscious once again this season.

This summer, ITC¶s Wills Lifestyle presents an exquisite collection that is strongly inspired by global
fashion trends and keeps in mind the sensibilities of the discerning customers. The range is
resplendent with vibrant colors, chic styles and intricate detailing, to make a collection impossible to
resist. The brand complements every facet of lifestyle as it offers a complete fashion wardrobe
comprising Wills Signature Designer wear, Wills Classic work wear, Wills Sport relaxed wear, Wills
Clublife evening wear and fashion accessories.

The biggest trend for the spring summer season is an explosion of colour and vitality. The
international themes draw upon styling ideas using refreshing colors and alluring multihued prints to
create an exotic summer look. Trendy checks are the summer style quotient for Wills Lifestyle. A
summer story with checks in exciting colors and prints will be in vogue and set a trend across
fashion genres.

This Spring/Summer expect to see Linen in a whole range of colours and styles in Wills Lifestyle¶s
new collection. Linen¶s legendary breathability makes it a breeze for summer and hence Wills
Lifestyle introduces it as their µit¶ fabric for the season.

Wills Lifestyle yet again takes the celebration of fashion from ramp to racks with chic designs by
leading designers of the country: JJ Valaya, Rohit Gandhi ± Rahul Khanna, Rohit Bal, Rajesh Pratap
Singh, Satya Paul, Suneet Verma and Ranna Gill. The collection by these designers will continue to
lure the customers across the country this summer.

c Wills Classic for women offers luxurious fabrics in lighter and pastel shades like
pink, blue and lilac, a perfect way to brighten up the workplace. The key trend this season is stripers
and micro checks blended with new fabrics like Modal and cotton satin stretch. The cardigan style
tops and tunics are a must have at work for women. In trousers, the key trend is ankle length
trousers. The Slim fit trousers with detailing and premium stretch trousers are ideal for the
workplace.

Wills Classic for men offers fresh colour pallets like yellow, pink, violet, blue, beige and grey. The
key trends this season would be checks, stripes and structures. The formal shirts are stylized with a
selection of smart cuffs and collars. Linen will continue to dominate the fabrics for the season as well
with luxurious jackets and smart trousers.
c Wills Sport for women offers a comfortable collection to unwind in style. Fresh
shades like Coral Blush(Pink and Red), Hot Wind(Orange), Inked(Blue) and lemonade fusion(Yellow
and green) brings in the vivacious spirit. The key trends are seersucker and lightweight checks
blended in fabrics like

cottons, satins and georgettes. The tie & die and tropical look blend in knit fabrics are a delight to
watch out for. Central collars and gathers dominate the shirt section. Muti coloured striper T shirts
coupled with Cargo shorts, capris and ankle length trousers are an ideal wear.

Wills Sport for men will make you look suave in a range of fine knits. Special emphasis is on the
micro checks in tricolor and multi color look. Brightness and innovation in prints and colors with
simpler patterns dominates the collection. Reverse, graded print and engineered pattern with tape
detailing is the key look. New washes and bleached tones in denims with stitch detailing create a
special summer impact.

c  Wills Club for women offers one chic piece dresses in chiffons and georgettes.
Special emphasis is on embellished tops and denims with abstract and animal prints. Slim fit
trousers and denims are a must have for a glamorous evening with a metallic influence.

Wills Club for men brings the charismatic colours like black and white. Micro structures in linen are
the key trend. Emphasis is on color blocking, neutral & accent colour, vicious colour and metallic
sheen with exquisitely inspired styling.

Wills Lifestyle also offers the perfect accessories to match all occasions to complete your wardrobe.
From handbags to shoes, belts ties and scarves, these accessories will truly compliment your style.

The new range is priced from Rs.1195 onwards and is available at all the Wills Lifestyle stores
across the country.
strategy
Wills Lifestyle, the premium lifestyle retail arm of ITC Ltd, has said it is reworking strategy to protect bottom line and
check a drop in sales, even as it has cut its growth forecast for the fiscal year.

Wills has shut four stores in the past three months and now plans to use ITC¶s hotel properties to set up boutique
stores.

The retailer recently opened a 1,500 sq ft boutique in ITC Maurya in New Delhi.

³Going forward, we are looking at opening more such boutique stores in some of our new hotel properties in Chennai
and Bangalore,´ said Atul Chand, divisional chief executive.

The Kolkata-based retailer is revitalising its growth strategy as sales at lifestyle retailers have slumped, forcing it to
cut growth forecast for the fiscal year ending March to 20 per cent, from 30 per cent earlier.

The premium retailer has also shut down a store each in Bangalore, Mumbai, Surat and Kanpur. ³We are redoing our
business strategy in order to stay profitable,´ said Chand.

The company is also tapping its loyal customer pool to ramp up sales. A few retailers, including Shopper¶s Stop, have
witnessed spurt in sales because of loyalty schemes. About 70 per cent Shopper¶s Stop sales come from its First
Citizens programme.

Wills is also devising special schemes and events for its 60,000 Club Wills (its loyalty programme card) members,
who account for 55 per cent sales. It is also realigning its marketing spends towards below-the-line activities, bringing
down spends on television and print advertising.

³So, if the ratio of TV and print advertising to consumer-centric activities was 70:30, it will be the reverse of this in the
short term. We spend around 12 per cent of our turnover on advertising and marketing,´ said Chand.

³We are looking at new-age media to attract more young customers. For instance, we are looking at tying up with
social networking sites like YouTube and Facebook, or building a Hrithik Roshan community for a more personalised
marketing,´ said Chand.

Also, the company intends to offer more variety, designs and range to consumers every two months, which means it
plans to redo its supply chain.

The company has 55 stores in 30 cities and plans to open another 10 in financial year 2009-10. Earlier, it had
announced plans to have 100 stores by 2010-11.

According to Chand, the company closed down a store at Sarjapur in Bangalore because it not yielding enough sales.
³When we opened, store in Sarjapur, we were paying Rs 100 per sq ft per month as rent, which the mall reduced to
Rs 30 per sq ft per month. Still, the business did not pick up,´ Chand said.

The company shut down another store in a shopping mall in Mumbai in December 2008 for which it was paying Rs 10
lakh per month.

³Only two days ago, the mall-owner in Mumbai said the rent could be reduced to Rs 2 lakh per month if we were
willing to open the store again,´ said Chand. Wills Lifestyle has also closed down a store each in Surat and Kanpur.
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1. History
1955 Sep 30, 1955 - Dean died on a


, after his new Porsche 550 Spyder was

involved in a nearly head-on collision with another car. Verma, who named his
collection " Giant" like Dean's last movie that was released posthumously, is among 80
designers showcasing autumn 
Show more
From James Dean inspires designer at India fashion week - Related web pages
in.reuters.com/article/idINIndia-32482620080314
3.

1994 1994 - Memories of Rohit Khosla - a pioneer of Indian fashion industry, a fashion
designer who passed away at 35, in  , from cancer. lit up the ramp as the  
   India Fashion Week (WIFW) paid a tribute to the legend.
From TFW-The FashionWeekEND - Publicist & PR: October 2007 - Related web pages
 thefashionweekend.blogspot.com ...
5.

2000 Jul 2000 - Beginning with its initial offering of Wills Sport relaxed wear from the first
store at South Extension, New Delhi in v , it has expanded its basket of offerings
to the premium consumer with Wills Classic work wear, Wills Clublife evening wear
and a 
Show more
From Fmcg - download free - Related web pages
www.scribd.com/doc/7184882/Fmcg
7.

2002 Nov 2002 - The Classic Collection from the     store unveiled in   
by ITC Ltd. smacks of a distinct European touch. It is an eclectic collection of
formal wear for the new age corporate and it includes the ultimate style statement in
wool ² the 
Show more
From High-end fabrics from Italy - Related web pages
www.hindu.com/thehindu/mp/2003/03/10/stories ...
9.

2006 Apr 9, 2006 - A model presents a creation co-designed by Indian designers Rohit Gandhi
and Rahul Khanna during     India Fashion Week in New Delhi, India,
on 
  . The 5-day fashion week closed on Sunday. Sony Ericsson launches
Z530c for China 
Show more
From People's Daily Online News Archive --- Date:20060411 - Related web pages
english.peopledaily.com.cn/200604/11/archive.html
11.

2007 Sep 7, 2007 - Model Shipra poses in a dress by designer Prashant Verma on Day 3 of
the    India Fashion Week in the Capital on a
  .
From Dress photos pictures as on 13 Sep 2010 page 14 @TimesContent.com - «-
Related web pages
www.timescontent.com/tss/showcase/related ...
13.

2008 Mar 15, 2008 - Indira at a party hosted by designer Raghuvendra Rathore after the end of
day four at     Fashion Week '08, in New Delhi on  
!.
From Indira photos pictures as on 09 Sep 2010 page 1 @TimesContent.com - «-
Related web pages
www.timescontent.com/tss/showcase/related ...
15.

2009 Oct 25, 2009 - The Hindu Film actress Neha Dhupia at the     India Fashion
Week at Pragati Maidan in New Delhi on " 
 . Photo: RV Moorthy. It may
be the 'in-thing' for many Indian actors to flaunt even blink-and-miss roles in Hollywood
movies 
 Show more
From Hollywood is lonely: Neha Dhupia - Related web pages
beta.thehindu.com/arts/article61865.ece
17.

Oct 28, 2009 - A model displays a creation by designers Dhruv and Pallavi at the  
   India Fashion Week in New Delhi, India, Wednesday, "! . View Photo ».
Next » Edit module to insert your ad code.
From dhruv - News, photos, topics, and quotes - Related web pages
timesofindia.indiatimes.com/topic/search ...
19.

2010 Mar 11, 2010 -     ´s Debut Designer Sanjit Rath was ecstatic after winning
the 4th edition of     'The Debut' on Thursday,  . A student
of National Institute of Design, Ahmedabad, Rath was chosen from 14 finalists who
presented