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Research Methodology

The Research Project Objective

• To study the consumer buying behaviour while buying a smartphone


• To the know the various features on the basis of which the consumer prefers
his/her smartphone
• The comparative analysis of the smartphones manufacturer of National i.e. India
v/s International
• The comparative study of the sales of National and International smartphones

Research Design:
It is the plan, structure of investigation conceived so as to obtain answer to research
question and to control variance. It is the specification of methods and procedures for
acquiring the information needed.

It is concerned with:
 Overall operational pattern
 Framework of the project
 Stipulates what information is needed

The first step that undertakes in the report was the selection of research. The research
design, which was adopted for the study, was exploratory and descriptive in nature.
At first exploratory research was conducted to define know the problem well and the
descriptive research was conducted.

The two types of research are as follows:

 Exploratory research: It is to generate new ideas. In this respondent should


be given sufficient freedom to express themselves. Eg: - In a business where
sales have been declining for the past few months, the cases exploratory
research used to be conducted.
In this I will be doing exploratory research because in this the entries of Indian
mobile manufacturers are affecting the sales of international mobile phones
manufacturers.

 Descriptive research: They are well structured. It can be complex, a high


degree of scientific skill on the part of the demanding a high degree of
scientific skill on the part of the researcher. It can be taken in certain
circumstances. When the researcher is interested in knowing the
characteristics of certain groups such as age, sex, educational level,
occupation or income, a descriptive study may be necessary.

In this I will be doing descriptive research also because I want to know the
consumer buying behaviour and preferences on the basis of their age, gender,
education, family income and occupation

Cross-sectional studies: It is concerned with a sample of elements from a given


population. Data on a number of characteristics from the sample elements are
collected and analyzed.
• It has a wider scope.
• Detailed information can be obtained.
• It is economical.
• It takes less time.

Data Collection Methods:

In this two kinds of data have been used:

 Primary data: In this research primary data collected by the samples


survey methods personal data collected by the sample’s survey employed. In
this method personal interview technique was employed. In this, I will be
asking questions from the respondent in a face to face interview on the basis
of structured Questionnaire from the consumer as well as the dealers.

 Secondary data: This data I will be abstracting from the internet and
various magazines.

Research Instruments

I will be preparing a structured questioner to collect the data and is consisted of


Multiple-choice questions, direct questions and open-ended question. The main
function of the questionnaire was to know the consumer behavior towards their
smartphones on the basis of features they have selected while buying it and through
the dealers I will be getting know about the sales of national v/s international sales of
mobile.

Sample Plan:
A part of a population or a subset from a set of units which is provided by some
process or other.

 Sample Size: The sample size considered is


200 for consumers
5 for Mobile phone dealers

 Method of Sampling: I will be doing probability, judgmental and


convenience sampling. It is one where the population is divided into mutually
exclusive and mutually exhaustive strata or sub-groups.

It gives every unit of the population a known and non-zero probability of being
selected. It gives an equal probability to each unit of the population for being
included in the sample.

Tests used for further Analysis:


• Frequency Distribution
• Chi-square
• Independent Sample T-Test
• ANOVA
• Correlation

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