Professional Documents
Culture Documents
Research Design:
It is the plan, structure of investigation conceived so as to obtain answer to research
question and to control variance. It is the specification of methods and procedures for
acquiring the information needed.
It is concerned with:
Overall operational pattern
Framework of the project
Stipulates what information is needed
The first step that undertakes in the report was the selection of research. The research
design, which was adopted for the study, was exploratory and descriptive in nature.
At first exploratory research was conducted to define know the problem well and the
descriptive research was conducted.
In this I will be doing descriptive research also because I want to know the
consumer buying behaviour and preferences on the basis of their age, gender,
education, family income and occupation
Secondary data: This data I will be abstracting from the internet and
various magazines.
Research Instruments
Sample Plan:
A part of a population or a subset from a set of units which is provided by some
process or other.
It gives every unit of the population a known and non-zero probability of being
selected. It gives an equal probability to each unit of the population for being
included in the sample.