Professional Documents
Culture Documents
1 February 1999
105–127
Key words: Bourdieu, consumption, cultural capital, cultural omnivores, dining out,
distinction.
Pierre Bourdieu’s book Distinction: The Social Judgment of Taste (1984) has
probably been the primary landmark in the sociology of consumption in
Britain and North America. For Bourdieu, lifestyle was an expression of class
position, which, according to another essay on the topic (1987), was
identifiable by the volume and composition of types of capital – economic,
cultural, social and symbolic – which were typically available to given house-
holds. He argued that styles of consumption are means not just of deploying
economic resources but also especially of exhibiting ‘cultural capital’. The
display of goods is part of a system of reputation, involving judgements about
good taste, which results in members of different social classes systematically
picking some items in preference to others. In his view there was always
struggle over the legitimacy of the definition of what was in good taste, but
nevertheless there was widespread agreement at any point in time about its
existence, its hierarchical character and its distribution. Social distinction was
marked by tastes which were formed as part of class habitus and were
mutually recognisable between individuals and groups in society. Symbols of
distinction were of many kinds – for instance including body posture and
accent – but possessions and pursuits were important parts of the common
systemic code.
Bourdieu’s analysis, applied to France in the 1970s, has been subjected to
106 ALAN WARDE, LYDIA MARTENS AND WENDY OLSEN
‘family is not destiny’, for ‘culture includes many genres learned at different
times of life’ (Erickson 1996:223). She also indicates a very significant role for
networks, especially networks of weak ties (compare Granovetter 1973).2
Overall, Erickson stresses that there are many dimensions of difference
across diverse classes and groups and between different fields and genres.
However, she perhaps overstates her case when concluding that ‘diverse net-
works encourage cultural omnivores, not specialists in distinguished culture
nor specialists in culture specific to higher classes’ (Erickson 1996:238). For,
as with Bryson, the evidence does not demonstrate an absence of specialis-
ation, for neither have a measure of intensity of involvement. The possibility
that people have concentrated specialisms (which might constitute
enthusiasms) as well as a veneer of knowledge of diverse other genres, is not
inconsistent with the evidence. Indeed, the omnivore who likes the high
culture items might use more intensive knowledge of these as grounds for
establishing and recognising symbolic superiority. It may be significant that
Erickson’s sample contains few professionals and comes from private sector
industry, Lamont (1992) having demonstrated that it was intellectuals in the
public and charity sectors who drew the strongest cultural boundaries. Finally,
Erickson (1996:219) investigated claims to knowledge rather than actual
practice, on the premise that ‘cultural inequality is not so much a hierarchy of
tastes (from soap opera to classical opera) as it is a hierarchy of knowledge
(from those who know little about soap opera or opera to those who can take
part in conversation about both).’ Hence her conclusion that ‘the most widely
useful form of cultural resource is cultural variety plus the (equally cultural)
understanding of the rules of relevance’ (Erickson 1996:219). However, she
denies that this is directly a function of social class. She explicitly distinguishes
correlation with class from usefulness in class processes (1996:221), and
concludes that ‘advantaged people, including high-class people, will certainly
have better cultural resources, but this is not because of their class as such but
because of the diverse networks that advantaged people have.’ It is, however,
difficult to see how the design of her inquiry can permit such a definitive
separation.
The evidence provided by Peterson and Kern, Bryson and Erickson is
strictly incommensurate, as are their conceptualisations and their conclusions.
Their indicators of cultural distinction, their interpretations of the meaning of
such differentiation, their operationalisation of social class, and their accounts
of the prevalence of omnivorousness are, at the detailed level, non-com-
parable. Yet all work effectively with a broadly similar Bourdieuvian prob-
lematic, while seeking to modify and moderate his conclusions about the
direct superimposition of cultural or symbolic differences upon social
divisions.
This paper adds evidence to the debate. It examines another field, eating
out, in another country, England, and deals with practices rather than
attitudes or awareness. It seeks to clarify whether omnivorousness is a
CONSUMPTION AND THE PROBLEM OF VARIETY 111
questions were asked about frequency of eating out, types of outlet visited,
attitudes to eating out and the nature of the most recent meal eaten away from
home. The answers to these have been analysed to explore social variations in
eating out by class, income, age, gender, education, place of residence, and so
forth.
In this paper we report some findings from the survey, particularly from a
question which asked respondents what types of place they had visited in the
last twelve months. We use this to explore the extent to which people had used
the available range of options, which social groups sought the widest
experience, and whether particular types of outlet appeared, on the basis of
their clientele, to be socially exclusive.
The statistical analysis reported here is based upon techniques of cross-
tabulation and multiple regression, with measures of commercial eating out as
dependent variables and a range of socio-demographic indicators as
independent variables. Though not a national random sample, there is no
reason to believe that the survey contains any particular bias as a portrayal of
urban English practice. The qualitative interviews were consistent with the
quantitative evidence.
Table 1
Type of Restaurant Eaten in during Last Twelve Months
Pizza 41 24
Fastfood outlet 49 n/a
Fish and chip (eat in) 18 23
Wine bar 17 8
Roadside diner or service station 31 28
In store or shopping mall 31 n/a
Café or teashop 52 n/a
Steakhouse 19 21
Pub (bar meal)
Pub restaurant
49
41 }60}
Other British 6 16
Indian 33 24
Chinese 29 29
Italian 31 16
American-style 12 16
French n/a 7
Other ethnic 21 n/a
Greek n/a 7
Vegetarian 9 4
Other 1 6
None/don’t know n/a 13
Note: The table shows the percentage of respondents in each survey who had eaten in
each venue at least once within the past twelve months.
Exposure to Variety
Table 2
Variety of Restaurants Attended in Last Twelve Months
Notes: Scores calculated as 0–3 on the variety index; measure of association, gamma;
significance, z (***¢0.001; **¢0.01; *¢0.05)
variance (adjusted R 2) on the index, a moderate but acceptable level given the
nature of the independent variables and the heterogeneous character of the
components of the index. It indicates that breadth of exposure can be
predicted best by high household income, having a university degree, being in
the middle of the age range, and being currently in a white-collar occupation,
especially being an employer or manager. Being a student, having a high
personal income and holding educational credentials below degree level were
also significant. This is prima facie evidence that a distinct and comparatively
privileged section of the population achieve greatest variety of experience. The
independent significance of income, occupation and educational credentials
suggests that social class is a principal factor explaining differential
experience; in Bourdieu’s terms, a combination of economic and personal
cultural capital influence behaviour. Moreover, it supports Erickson’s observa-
tion that people in positions of authority in the workplace are likely to have
the broadest cultural experience. Employers and managers are the socio-
economic group with the greatest tendency to score highly on the index.
The extent to which this might be interpreted as an indicator of either
instrumental self-promotion or cultural distinction, is one issue at stake in this
CONSUMPTION AND THE PROBLEM OF VARIETY 115
Table 3
Standardised Regression Coefficients for Each Dependent Variable:
Four Models of Eating-Out
Dependent variable
Independent a b c d
variable Variety Frequency Curiosity Commonplace
Notes: The four variables are defined in the text. Significance levels ***0.001 or
better; **0.01; *0.05. Variables with significance lower than 0.10 have been excluded
from each model.
paper. It will be appreciated that people with these characteristics are also
those who eat out most frequently and the likelihood of experiencing a wide
variety of types is, unsurprisingly, increased with greater opportunity. It is thus
important to note that an equivalent attempt to predict the frequency with
116 ALAN WARDE, LYDIA MARTENS AND WENDY OLSEN
which respondents ate out was statistically less successful. Having asked
respondents how often they ate out, we created a second scale which
distinguished between those who never ate out (7 per cent of respondents),
those who ate out occasionally (less often than monthly, 29 per cent), those
who are out frequently (monthly but less than weekly, 44 per cent), and those
who ate out regularly (at least weekly, 21 per cent). The directly comparable
linear multiple regression analysis, using the same independent variables,
explained only 15 per cent of the variance (see Table 3, column b). Frequency
of eating out is primarily a function of income, though age and, again,
educational credentials are significant. Socio-economic group is of no con-
sequence, but being a housewife, self-allocation as ‘non-white’, and living in
a household of more than two persons were associated negatively with
frequency of eating out. Exposure to variety is not simply a consequence of
frequency of eating out; their correlation is low (R 250.31). The variety index
is more strongly determined by socio-demographic characteristics, suggesting
that omnivorousness bears some social and symbolic significance.
So, some socio-demographic characteristics enhance the likelihood of
eating in a wider range of venues and they are ones associated with social class
and with the distribution of cultural and economic capital. To explore these
relationships further we examine in some detail the use of different types of
restaurant, specifically the socio-demographic bases of familiarity with res-
taurants specialising in ethnic cuisine. The social, or rather statistical, fact that
we wish to concentrate attention upon is that amount of variance explained by
socio-demographic factors for use of ethnic restaurants was significantly
higher than for either the index of variety or for frequency of eating out on
commercial premises.
Table 4
Cross tabulation of Respondents Visiting Particular Types of
Ethnic Restaurant During the Last Twelve Months (%) and Their
Social Characteristics
many other kinds of venues. These findings were confirmed by use of logistic
regression analysis (see Olsen, Warde and Martens 1998).
Many factors are associated with the propensity to use ethnic restaurants.
Among these are the extent to which one eats out; the more frequent eating
out, the more likely a respondent is to try ethnic cuisine. The same practical
and instrumental factors that underpin general frequency of eating out operate
too: living in a household containing two adults in full-time employment, living
alone or in a student household, being single, being young, and so forth
increase likelihood of eating in a foreign restaurant. However, some factors are
particularly associated with the extension of the experience of specialist ethnic
restaurants, implying that the field of ethnic cuisine carries a certain level of
cultural distinction. Throughout, there is more pronounced involvement by
those with higher income, by those living in London, by the better educated
and by higher social classes than is the case with other forms of eating out.
More precise delineation of the factors influencing familiarity with ethnic
restaurants was obtained by constructing a ‘curiosity index’, a scale which
recorded the number of different types of ethnic restaurant a respondent had
visited in the last year. The scale included four types, Indian, Italian, Chinese/
Thai, and ‘Other ethnic’ restaurants, thus permitting scores from 0 to 4. The
index exhibited measures of association greater than for other forms of eating
out. As Table 3, column c, indicates, 34 per cent of the variance was
explained by the socio-demographic characteristics of our respondents.
Involvement is more pronounced among those with higher income, those
living in London and those holding a degree-level qualification. Household
income was very important, personal income less so, though still significant.
London residence was very important, reflecting in part the superior supply of
the metropolis, which has a long history (Driver 1983). Restaurants with
different specialisations are unevenly distributed throughout the country; for
example, Preston has a greater than average number of Italian and Indian
restaurants and living in Preston was, compared with the third city Bristol,
also likely to enhance familiarity with meals in ethnic restaurants. Again, being
a housewife and living in a large household reduced familiarity. But parti-
cularly interesting is the effect of social and occupational class. There was a
significant association with the social class of the respondent’s father at age
16, a variable which had no impact in almost any other statistical test we have
attempted. Having a father who held a service class position enhanced
curiosity, implying a process of inter-generational transmission of cultural
capital. Association with measures of class based on socio-economic group of
the respondent’s household were also significant with respect to professional
and managerial occupations.
Prima facie, attendance at a wide range of ethnic restaurants indicates
possession of high levels of both economic and cultural capital. This strongly
suggests that social distinction is being maintained in at least one corner of the
immense field of food provision.
CONSUMPTION AND THE PROBLEM OF VARIETY 119
A comparison between the variety index and the curiosity index (Table 3,
columns a and c) suggests that people scoring high on our curiosity index
were exhibiting a specific form of social refinement exceeding any concern to
pursue variety for its own sake. For if pursuit of variety per se were a strategy
for exhibiting refinement, then the scores on the variety index would be as
strongly and comprehensively explained by socio-demographic characteristics
as were those for ‘curiosity’. That the latter correlations were stronger,
appears to be evidence that a taste for ethnic cuisines is especially distinctive.
To explore this line of interpretation further we constructed a further index,
which for want of a more informative label we call ‘the commonplace index’,
which measured how many types of outlet had been visited during the last
twelve months, excluding the four ethnic specialist cuisine restaurants. The
maximum possible score was 15. One hundred and six respondents scored 0
and one person 15. We again regrouped this variable into four categories,
from none to high. This scale was also subjected to linear multiple regression
and achieved an adjusted R 2 of 0.24 (see Table 3, column d).
Comparison with other models have some points of interest. Exposure to
the ‘commonplace’ is determined by many of the same features as is variety
(column a). The exclusion of specialist ethnic restaurants confirms that
Londoners are strong aficionados of ethnic cuisine (partly because they make
little use of pubs and pub restaurants, see Martens and Warde 1996) and that
ethnic minority respondents exhibit an aversion to ‘British’ food outlets.
Compared with the curiosity index (column c), the impact of having a degree
was reduced in strength, inherited cultural capital (as indicated by having a
father in the service class) became insignificant, and the role of London
residence was reversed. The comparison affirms the importance of higher
education, and cultural capital more generally, in enhancing tastes for the
exotic. The amount of variance explained is substantially less than that for the
curiosity scale (24 per cent compared with 34 per cent), again implying that
higher levels of cultural capital are associated with the consumption of ethnic
cuisine than with simple pursuit of variety.
consumption. The evidence does not easily distinguish between the theoretical
accounts of the symbolic significance of omnivorousness. Rather it suggests
that each account may have purchase in different respects. Eating out seems
to present the middle classes with opportunities for personal reassurance, for
demonstrating social competence and for staking claims to social exclusivity.
One form of modern ambivalence has been described as consumer anxiety.
For example, Bauman (1988) suggests that consumption is a source of anxiety
because choices are constitutive of self-identity. To the extent that individuals
are free in the sphere of consumption, and identity is no longer guaranteed by
or even closely associated with social position, then misconceived aesthetic
decisions will convey regrettable and damaging messages about the self.
Hence, anxiety is associated with choice. Arguably, in societies where there is
an established and widely recognised cultural system individuals are much less
likely to make a mistake. In such systems the upper and middle classes are
likely to ensure that they are well acquainted with the canons of ‘good taste’
and will, economic resources permitting, act accordingly. Once the certainties
implicit in societal notions of good taste are shaken, then groups for whom
appearances matter are more likely to experience ambivalence. Proliferation of
varieties of cultural items threatens to increase anxiety.
One simple strategic response is to extend knowledge and familiarity of as
many items as possible and to advance the claim that refinement is to be
identified through breadth of experience or awareness. In such circumstances,
omnivorousness may come to be valued in its own right, as an end rather than
a means. Knowledge and experience of the widest possible variety of alterna-
tives are equated with cultural sophistication. Anxiety may be avoided by
reasoning that every experience is justifiable and valuable because part of a
learning process. Personal responsibility for judgement is relieved. Capacity to
make ‘reliable’ aesthetic judgements on every occasion is no longer required.
Personal reassurance and comfort may emerge because omnivorousness
evades prior responsibilities for aesthetic judgement of the kind that deter-
mined which of a variety of practices or items was better than another. Placing
variety on a pedestal legitimises aesthetic indecision by re-evaluating it as
laudable. The implication is a shift from connoisseurship or refinement –
knowing what is best – to having a wide knowledge of all the alternatives. This
may serve as a claim to cultural sophistication, permitting an opinion about
everything without need for judgement concerning quality. This parallels the
shift of orientation of contemporary intellectuals described by Bauman (1987)
as the move from legislator to interpreter. The implicit evasion of aesthetic
judgement constitutes a strategic solution, or resolution, to the problem of
selection among the huge array of items in the contemporary market place.
Expression of personal identity is generally connected to codes of social
identification. The recognition of an individual’s claim to esteem depends
upon others being able to recognise to which category of person s/he belongs.
One of the problems with intensification of variety is precisely that it puts a
CONSUMPTION AND THE PROBLEM OF VARIETY 121
Table 5
Categories of People to Whom Respondents Talk about Eating Out, by
Current Occupational Class
Employer/manager 81 47 53 76 74
Professional 77 47 49 67 57
Intermediate white-collar 87 46 41 79 1070
Petit bourgeois 50 33 17 42 24
Supervisor/skilled manual 66 41 33 53 83
Junior non-manual 73 48 43 65 1670
Semi/un-skilled manual 57 37 31 50 90
No current job recorded 56 35 6 53 3990
Notes: The table records percentages responding affirmatively to the questions: ‘Do
you ever talk to other people about the places where you eat our or about what you
ate when eating out?’ (column 1); ‘What sort of people would that be?’ (columns
2–4). Total number of respondents was 1,001.
122 ALAN WARDE, LYDIA MARTENS AND WENDY OLSEN
is a medium which is less accessible to visual inspection, for surely only the
few visit restaurants in the expectation that they will be seen by relevant
others. Rather it is more a form of consumption that can be re-visited in
conversation, recollected rather than directly displayed. In this respect dining
out is an important corrective to analyses of consumption which concentrate
overwhelmingly on visual rather than embodied and verbal communication.
Our findings are consistent with those of Erickson regarding the prevalence
of omnivorousness among employers and managers, suggesting that there may
indeed be some instrumental purpose to the strategy. However, Erickson attri-
butes their acquisition of knowledge to their involvement in broader networks
of social contacts rather than to any conscious and instrumental calculation
that they will benefit practically. Hypotheses about networks cannot be
addressed by our data. However, variety probably does help develop and
sustain weaker ties because a larger pool of items provides more sources of
conversation and looser networks may circulate wider knowledge. It might be
hypothesised that the more dense the social network and the more cohesive
the community, the less important will be command of variety. Where social
relations are well established and making new acquaintances is less important,
cohesiveness will often crystallise precisely around a shared sense of cultural
value and judgement. Command of variety might well become a basis for the
accumulation of social capital. Further exploration of such issues will require
explicit investigation of networks probably using new techniques of analysis
(Longhurst and Savage 1996; Bagnall, Longhurst and Savage 1997).
There are several reasons why variety might appeal to members of the
educated middle class in England. It is a corollary of fashion; new fashions
require experience of new items. It may be an integral aspect of the reaction of
the comfortableness of Western middle-class existence which induces
restlessness and disappointment. The appeal of cultural experimentalism and
innovation is widespread. Search for variety could also be a step in the search
for refined excellence, a means to sharpen capacities for judgement and
develop new standards. It might, finally, also be a benchmark of social
distinction in its own right, as suggested by Bryson.
We are not inclined to accept this last view because of the comparatively
weak statistical explanation of our variety index. Although richer, better
qualified, white-collar workers have the widest experience, the degree of
exclusivity is not exceptionally high. This is made apparent by comparison
with the more distinguished clientele of ethnic restaurants. The pursuit of
variety in the field of food, and even more the affection for ethnic cuisine, may
mask a straightforward class-based system of symbolic classification. Indeed,
we maintain that distinction is claimed through extensive experience of
specialised ethnic cuisine. The more pronounced socio-economic exclusivity
of the clientele of ethnic restaurants allows us to infer that there is something
symbolically significant about a taste for foreign foods. It suggests that a broad
repertoire of culinary experience (for purposes of conversation, comparison,
CONSUMPTION AND THE PROBLEM OF VARIETY 123
Conclusions
Acknowledgement
We are grateful to the Economic and Social Research Council for funding this study. It
was part of the ESRC Research programme, ‘The Nation’s Diet: the social science of
food choice’.
Notes
1. Cultural capital refers to cultural knowledge, competence and disposition,
identifiable through embodied traits, educational qualifications, material
possessions and involvements in cultural practices. Social capital is invested in
social networks, consisting of acquaintances and contacts who may assist in the
accumulation of types of capital.
2. The span of networks was measured by asking in which of nineteen occupational
groups the respondent had a relative, friend or acquaintance.
3. The table offers a comparison with the random national sample survey of Payne
and Payne (1993), which asked the same question but which probably provides a
more accurate picture of the composition of the trade nationally.
4. This is dealt with in another paper which summarises the results of logistic
regression analysis on socio-demographic characteristics of users of various types
of outlet; see Olsen, Warde and Martens 1998.
5. We used the collapsed scale because we sought to compare its statistical
explanation with that of other scales whose maximum range was 0 to 4.
6. In addition, 27 per cent of respondents never ate ethnic take-away meals, even
though they are more widely accessible.
126 ALAN WARDE, LYDIA MARTENS AND WENDY OLSEN
References
BAGNALL, G., LONGHURST, B. and SAVAGE, M. 1997. ‘Social Class, Lifestyles and
Urban Networks’. Paper to BSA Annual Conference, York.
BAUMAN, Z. 1987. Legislators and Interpreters: On Modernity, Postmodernity and
Intellectuals. Cambridge: Polity.
BAUMAN, Z. 1988, Freedom. Milton Keynes: Open University Press.
BAUMAN, Z. 1991. Modernity and Ambivalence. Cambridge: Polity.
BOURDIEU, P. 1984. Distinction: A Social Critique of the Judgment of Taste. London:
Routledge & Kegan Paul.
BOURDIEU, P. 1987. ‘What Makes a Social Class? On the Theoretical and Practical
Existence of Groups’. Berkeley Journal of Sociology 32:1–17.
BRYSON, B. 1996. ‘ “Anything but Heavy Metal”: Symbolic Exclusion and Musical
Dislikes’. American Sociological Review 61:844–99.
DEVAULT, M. 1991. Feeding the Family: The Social Organization of Caring as Gendered
Work. Chicago: University of Chicago Press.
DIMAGGIO, P. 1987. ‘Classification in Art’. American Sociological Review 52:440–55.
DOUGLAS, M. 1996. ‘On Not Being Seen Dead: Shopping as Protest’, pp. 77–105 in
Thought Styles. London: Sage.
DRIVER, C. 1983. The British at Table, 1940–80. London: Chatto & Windus.
ERICKSON, B. 1991. ‘What is Good Taste for? Canadian Review of Sociology and
Anthropology 28:255–78.
ERICKSON, B. 1996. ‘Culture, Class and Connections’. American Journal of Sociology
102:217–51.
GRANOVETTER, M. 1973. ‘The Strength of Weak Ties’. American Journal of Sociology
78:1360–80.
HANNERZ, U. 1990. ‘Cosmopolitans and Locals in World Culture’. Theory, Culture &
Society 7:237–52.
LAMONT, M. 1992. Money, Morals and Manners: The Culture of the French and American
Upper-Middle Class. Chicago: Chicago University Press.
LONGHURST, B. and SAVAGE, M. 1996. ‘Social Class, Consumption and the Influence
of Bourdieu: Some Critical Issues’, pp. 274–301 in S. Edgell, K. Hetherington and A.
Warde (eds.), Consumption Matters, Sociological Review Monograph Series A.
MARTENS, L. and WARDE, A. 1996. ‘The Social and Symbolic Significance of Ethnic
Cuisine in England: New Cosmopolitanism and Old Xenophobia’. Paper presented to
BSA Annual Conference, Reading University.
OLSEN, W., WARDE, A. and MARTENS, L. 1998. ‘Social Segmentation of the Market
for Eating Out’. Working Paper No. 2, Graduate School of Social Sciences and
Humanities, University of Bradford.
PAYNE, M. and PAYNE, B. 1993. Eating Out in the UK: Market Structure, Consumer
Attitudes and Prospects for the 1990s. Economist Intelligence Unit Special Report No.
2169. London: Economist Intelligence Unit and Business International.
PETERSON, R. and KERN, R. 1996. ‘Changing Highbrow Taste: From Snob to
Omnivore’. American Sociological Review 61: 900–7.
PETERSON, R. A. and SIMKUS, A. 1992. ‘How Musical Tastes Mark Occupational
Status Groups’, pp. 152–86 in M. Lamont and M. Fournier (eds.), Cultivating
Differences: Symbolic Boundaries and the Making of Inequality. Chicago: University of
Chicago Press.
SIMMEL, G. 1968 [1911]. ‘On the Concept and Tragedy of Culture’, pp. 27–46 in
Georg Simmel: The Conflict in Modern Culture and Other Essays. New York: Teachers’
College Press.
TOMLINSON, M. and WARDE, A. 1993. ‘Social Class and Change in the Eating Habits
of British Households’, British Food Journal 95:3–11.
CONSUMPTION AND THE PROBLEM OF VARIETY 127
VAN DER BERGHE, P. 1984. ‘Ethnic Cuisine: Culture in Nature’. Ethnic and Racial
Studies 7: 387–97.
WARDE, A. 1997. Consumption, Food and Taste: Culinary Antinomies and Commodity
Culture. London: Sage.