Gloople - The UK's 1st Social Sharing E-commerce platform

A first in the UK: Gloople is placing e-commerce at the centre of social network
ing Gloople has been selected as a finalist for the Innovation in E-Commerce Awa
rd by Econsultancy Innovation Awards. Winners will be announced on 14 January 20
11.
Curtain Road, London, January 11, 2011 -- Harness the power of social conversati
on and increase your social media ROI with Gloople, the UK’s first ever fully inte
grated ‘social shopping’ e-commerce platform.
With more retailers adding social shopping capabilities to their commercial offe
ring every day make sure your business isn’t left behind. Gloople provides a power
ful and affordable e-commerce option for SME brands and retailers, enabling you
to automate engagement with your consumers online.
Available to either licence or purchase with a range of customisable options for
your business, Gloople allows consumers to make direct purchases from your bran
d’s embedded store without having to leave the comfort of their social networking ‘h
ome’. Links with social media sites such as Facebook and Twitter communicate your
online consumers’ purchase behaviour to their entire social community, sending you
r brand viral.
We already have applications such as American Express’ iPhone app Social Currency
which allows users to show off purchases made on their AmEx card to their online
community, but where is the brand control? There is no direct brand to consumer
communication here. Gloople provides brands with a fully customisable online sa
les platform, from which to engage directly in commercial activity with their on
line fan base through controlled social media interaction.
By offering rewards and incentives in return for further online interaction with
your brand using Gloople’s GroupBuy facility, your brand’s online community is no l
onger simply a fanbase, but an empowered salesforce, expanding with every ‘tweet a
nd ‘like’.
Perpetual creatures of consumption, what we purchase is symbolic of who we are a
nd when combined with the allure of social media, it is only natural that we wou
ld want to share our online purchasing behaviour with our peers. We already broa
dcast our location to the world; with Gloople, we can now show off our latest pu
rchases.
Other functionalities of Gloople such as the Social Hub provides online consumer
s with an arena to share purchase stories, advise and recommendations, promoting
a sense community and conversation under the watchful eye of the brand. Gloople
also has full mobile functionality; with a unique mobile application complete w
ith branded search capabilities and even a payment system, Gloople is fully equi
pped to meet the demands of the Smartphone user.
About Gloople - Making Shopping Social
We have designed the UK s 1st social sharing e-commerce platform with mobile fun
ctionality. Targeting SME’s it allows them to have complete control over their soc
ial commerce solution. It enables them to automate engagement with their custome
rs, increasing their ROI around social media with a powerful, versatile and affo
rdable platform. Gloople s shopping cart fully integrates with GroupBuy, Flash S
ale, Mobile, Embedded Store, Affiliate Network & Social Hub
Contact:
Warren Knight
Gloople - Making Shopping Social
Curtain Road, London
020 8123 3730
warren@gloople.co.uk
http://www.gloople.co.uk