KARNATAKA UNUIVERSITY, DHARWAD

B.L.D.E. Association’s
A.S.PATIL COLLEGE OF COMMERCE
BIJAPUR

“SKYMALL SUPER MARKET”

M.B.A. PROGRAMME
A PROJECT REPORT ON ORGANISATIONAL STUDY

“MASTER OF BUSINESS ADMINISTRATION”

Prof. M.Pattanashetti

SUBMITTED BY

Mr. Vinayak S.Chavan

Mr. Prakash S.Khemalapure
Mr.Chandrashekhar T.Waddar
Mr. Ravi Jatkar
Mr. Pavan Kulkarni
Miss. Savitri M. Boral
 ACKNOWLEDGEMENTS

Working on this project has been a rich

experience, combining learning and practical
exposure to Recycling world, this project bears
the imprint of many people without whose
support and help the project would not have
taken the present shape.
First and foremost I extend my gratitude to
Mr.Pattanashetti who gave me this opportunity
to get hands on experience in the
organizational study of their firm and giving me
a chance to work in the esteemed organization.
I am also thankful to other partners and
staff of this esteemed organization for
providing me the necessary information without
whose support and co-operation it was
impossible to bring it to an end.

M.Pattanashetti
 DECLARATION

I undersigned here by declare that this

project report is genuine and bonafied work
prepared by me and submitted to Channamma
University Dharwad as a partial fulfillment for
the award of MBA degree.
The present work is original and
conclusions drawn therein are based on the
data and information collected by myself.
To the best of my knowledge and belief, the
matter presented in this project report has not
been submitted to any other university for
award of any degree.

M.Pattanashetti
 INTRODUCTION TO THE STUDY

In the new millennium the concept of

business is changing fast, Marketing is not
exception, more so retail marketing is very old.
Starting from remote village to big cities retail
shops are present in nook and corners. But
these provide services to limited class of people
and depending of finances. They provide
limited services.
Today, we are living in a world where due
to advanced technology the world has become
small. New concepts are spreading fast. The
retail marketing is also influenced by this.
Previously the customer has to move from shop
to shop to get his daily needs; these needs also
have increased so the businessman started
making all these needs available under one
roof. These are called super market or super
bazaar.
Bijapur city is fast growing with new
generation taking up different challenges and
tasks. New government and other private
chains themselves are often supplied from
the distribution centers of a larger business.

MARKETING

The scope of marketing is seen as the task

of creating, promoting and delivering goods
and services to customers. Marketing is the
process of planning and executing the
conception, pricing, promotion and
distributions of goods and services to create
exchanges that satisfy individual customer.
As said, the firm is in market since a long
period it is well known to the people. Most of it
promotion is done by the positive word of
mouth, advertisement in local cable and print
media at the initial stage of super bazaar. Also
there was a lottery system made to attract
customers by giving exciting prizes. Even they
have kept lesser prices than MRP of some
products. They are giving all type of products,
which will attract the customers.
SUGGESTIONS :

• There are some suggestions from

customers.
• To the shop about the different segments
and their display. It is difficult to search
for what they want.
• They want to see more varieties in
segments like vegetable, cosmetics,
stationery and many more.
• The firm should increase local newspaper
ads and local TV ads, to create awareness
about the shop in the city.
RECOMMENDATION AND CONCLUSION :

• The shop must effectively apply the concept

of Customer Relationship Management
(CRM), because any customer again in this
segment is regarded as life time customer.
• The employees should act as a guiding
force and help customers in shopping at
SKYMALL.
• The shop should give special to market at
festival times, which is peak purchase
time.
• Employees should be well trained and act
friendly, so that the customers feel
 delighted while shopping. They must try
to create friendly and healthy environment.

LICENSE

For government authority from Municiples

act by “Shop establishment act”.
(after getting license government will
survey our shop)
GOVERMENT APPLICATOIONS FOR ALL
DEPARTMENTS
• License for weight and measurement.
• License from Karnataka Electricity
Board” (KEB)
 • Sales Tax
Sales Tax
Income Tax
Professional Tax
• Tax consultancy from Chartered
accountant.
WORKERS

• 6 member’s for sales man.

• 2 member’s for billing (cashers)
• Stock manager.
• H.R.
S.K.U.
“Stock keeping unit” it means different
types in only one product which product show
in which place.

OBJECTIVES :
• Overtake rivals on quality and customers
service.
• Attain lower overall costs than rivals.
• Become leader in market achieving the
excellence.
 • Protect and improve its position as the
number one super market in Bijapur.
• Direct and manage the firm’s business as it
continues to develop.
• To provide high quality products that
combine performance with value pricing,
while establishing a successful relationship
with our customers our suppliers.
• To stay ahead of the competition by
innovating new products and services
based on the needs of our customers and
market demand.
• Build and maintain a customers-oriented
culture.

MISSION
“Growing from strength to strength, we are
dedicated to improve the quality of life, making
it better, safer and easier. Customer
satisfaction is what we aspire for and to be as a
SKYMALL tree which can give any thing one
who wishes in front of it.”
VISION
“To set high standards by offering high
quality service ease human life, and be the
customers’ first choice,”

LIMITATIONS :
• The study would be more authoritative the
comprehensive if the study were conducted
on the wide range; this was not possible
due to key constraints of time and financial
requirements.
• Findings of the study are indicative of
current trends.
• This study is time bound and may not be
applicable with passage of time.
• The results are based on the assumption
that the information provided by the
respondents in correct and true.

CHARACTERISTICS OF A SUPER MARKET

• Business is retailing and selling goods –
food stuffs, toiletry, vegetables, consumer
durables, etc.
• When a customer walks in what does he
find?
• Different items neatly organized logical
ordered in the shelves, new items given
prominence, some items in sales promotion.
Courteous staff to guide you, wheel
barrows, or baskets to induce the customer
to buy more, efficient sales counter, etc.
• Supply chain management, ERP, etc to
assist stock and systems management.
• Usually, a network of retail outlets to take
advantage of volumes.
TYPICAL SUPER MARKET MERCHANDISE

• Baby foods and products.

• Bakery.
• Books, newspapers, and magazines
including super market tabloids.
• Confectionery.
• Cosmetics.
• Clothing and footwear.

• Dairy products.
• Diet foods.
• Electrical items.
• Feminine hygiene products.
• Financial services.
• Flowers.
• Frozen foods.
• Fruits and vegetables.
• Greeting cards.

SKYMALL SUPER MARKET

• House cleaning products.
• Luggage.
• Lottery tickets.
• Meat.
• Medicines and first aid items.
• Non alcoholic beverages, such as
refreshments and water.
• Personal financial products.
• Personal hygiene and grooming
products.
• Pet foods and products.
• Snacks.
• Toys.
• Toothpaste and powder.
• Oils and fats.
• Pulses and cereals.
• Masala powder, pickles and chutneys.
INFRASTRUCTURE :

Skymall super market has determined to

provide and is maintaining infrastructure
needed to achieve comfortablility to customer’s
requirements and also the product
requirements. So it has the well set-up
infrastructure as has direct impact on the
quality of product and customers requirements.
• Infrastructure includes computers – two for
billing, one for accounting and one for stock
controlling. All the computers are
connected to the server with the network
system.
• The have bar code machine, scanner
machine, and electronic weighing machines.
• Racks for display of products.
• To help the customers to carry the products
purchased they have baskets and trollies.
• They have nearly 15 employees : 6 for the
sales floor and 8 for the packing of
inventory in stores.
STORE INVENTORY MANAGEMENT AND
PACKAGING

Inventory management is the active control

program, which allows the management of
sales, purchase and payment. Inventory is
maintained regularly and being purchased on
the need basis. There are no stock – outs as
concerned to the inventory. Inventory is being
kept on racks promptly where customers can
access the product and purchase. The inventory
is purchased from the distributors and is kept
in storage area where they are packed later, if
necessary. The products, which have already
been packed as of the MNC (Multi National
companies), are maintained properly.
Packaging for the product is made as
per the requirement like in grams, kilos, etc.
Packaging is daily done of the products which
are more available like the sugar, cereals, etc,
and are made with proper need of the packing
system like air tight, sealing, bar – coding.
HUMAN RESOURCE MANAGEMENT

Generally, the human resource

management is concerned with employees both
as individuals and as group in attaining goals. It
is also concerned with behavior, emotional and
social aspects of personnel. It is concerned with
the development of human resource, i.e.
knowledge capability, skills, potentialities. And
attaining and achieving employee goals,
including job satisfaction. Human Resource
Management covers all levels and categories
(skilled, unskilled, professional, clerical and
managerial). It covers organized and
unorganized employees.
In SKYMALL the human resource plays a
vital role as there are many activities which are
undertaken, as it is applicable to all performing
contributions t all performing work which
 effects the quality of the services i.e., the
personnel contributions to all activities related
to customer satisfaction.

ORGANISATION CHART

SALES AND MARKETING

MANAGER

MARKETING ADVERTISEMENT
SALES EXECUTIVE
EXECUTIVE MANAGER

DIRECTORS
Mr. Vinayak S.Chavan
Mr. Prakash S.Khemalapure
Mr.Chandrashekhar T.Waddar
 Mr. Ravi Jatkar
Mr. Pavan Kulkarni
Miss. Savitri M. Boral

PROFILE :
• Name of the organization : SKYMALL Super
Market
• Address : P.G.Halakatti Engg.College, In
front, Bijapur.
• Nature of Organization : Partnership Firm.
• Year of Establishment : 01-01-2011
• Sales value : 35Lakhs.
• Investment Value : 1,00,00,000
• Name of the Partners : Mr. Vinayak
S.Chavan
Mr. Prakash
S.Khemalapure
Mr.Chandrashekhar
T.Waddar
 Mr. Ravi Jatkar
Mr. Pavan Kulkarni
Miss. Savitri M. Boral

LOCATION GRAPH

BUILDING VIEW
 TIPICAL INTERIOR GRAPH

BUSINESS PLANNING ON
SKYMALL “SUPER MARKET”
FINANCE AND INVESTIMENT
On Place 30,00,000
(Sq.100x100) Rs. 3,000 per
Sq.Ft.
Building 20,00,000
(lighting and hardwires)
Furniture 5,00,000
On Stock 3,00,000
Machinery
 Computer for Billing
= 35,000
 Air Conditioners
= 60,000
 Software.
= 45,000
 Refrigerator
 = 50,000
 Selling Machine
= 2,50,000
 Packing Machine
= 30,000
 Waving Machine
 Packing Cost
= 30,000
(Carry Bags per month)

All Material Investment 18,00,000

Other Expenses 5,00,000
Govt. Expenses 50,000
Vehicles 14,00,000
Advertisement 2,00,000
TOTAL 1 Crore