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COMPANY NAME: THE GREEN POWER Pvt. Ltd.

Product name: Power saver device

The Green power Pvt. Ltd.

Sanand

(Ahmadabad)

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A

Marketing plan

On

Power Saver Device

(The Green Power Pvt. Ltd.)

Submitted to
Dr. Alan Dǯsoza

Dr. Kishor Barad

Submitted by
Vijay Korat

Mahesh Savaliya

Aditi Mahta

Prapti Bhatt

Dhruvin Kalavadiya

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‘


The Green Power Pvt. Ltd. is going to produce a power saver device. It is set
up on main bases of saving consumption of the electricity at domestic level and
protecting environment and help to government to save electricity consumption.
The company decided to focus on saving money of people by reduction in total
units of electricity consumed by the customer.

The Green Power Pvt. Ltd. is providing a product for saving of 30% to 40% on
total power consumption. This product is distribute at domestic area only at
Gujarat by companies own retail supply chain. A Company offers this product
under its own brand. The company is just started in India and is going to offer
their new product power saver device to its customer. This report is contain
about how to market, where to market, whom to market, when to market, and it
also talk about objective, strategy, pricing, promotion of a power saver device.
Itǯs contain whole information about marketing plant of product.

   

A House hold power saving device is generally used in residential homes to
save energy and to reduce electricity bills. Electricity fluctuation is a common
phenomenon in every household, and the power savers work on reducing this
current fluctuation and increasing the energy efficiency.

There are several types of power saving devices available in the market
today. These household power saving devices have recently received a lot of
attention from both consumers and manufacturers. The power saver is a small
device which is to be plugged in any of the AC sockets in the house. Moreover,
some of the companies claim that their power savers save up to 40% of the
energy. So how true are these claims? Letǯs learn more about household power
saving devices by understanding how they work.
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Ä  


Ä ‘
The Green Power Pvt. Ltd. is a partnership firm, established in
2010. Companyǯs total investment is Rs. 20 cr. The company is going
to launch its new product power saver device. The initial plant
capacity of production is 100,000 units in first year. The plant will
operate for whole year continually. Company will going increase
production capacity after year by year.
Ä 

The Green Power Pvt. Ltd. is entering its first year in operation. It has
tied up with agencies in the all districts in Gujarat, Company
appointed only one agency in one district so distribution channel
become clear and company get right feedback from customer. Every
agency is sale a product in area which divided between agencies. All
agencies sale product to retailers and sale door to door by salesman,
so company cover more and more customers.

Ä Ä

The Green power Pvt. Ltd. is going to introduce its first product power saver in
Indian market, so it is necessary to know about competitors.

Some established players are much stronger in this field at domestic level or
international level.

After make detailed analysis, the company found that its major
comparative advantage is the good quality material at a reasonable cost and

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main advantage of an innovative features and very techn ical and attractive
product. A list of a potential competitors are as follows.

1.c Ultima imaging system Pvt. Ltd.

2.c Adroit power system India Pvt. Ltd.
3.c Om energy saver
4.c Commerce corporation
5.c Wingerpower
6.c Siscon technologist Pvt. Ltd.
7.c Impulse India
8.c Echo systems
9.c Servomax India Ltd.
10.c Electro mac solutions
11.c Sky ways infosolutions

ß  :
The Green Power Pvt. Ltd. has decide to sale 80,000 unit of its product
throughout the year. After this year company wants to increase its
production capacity and increase sales of product by 20% in next
coming year 2011-12. Company is planning to sale the product
throughout India in next coming year.

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å  

:
Our mission is to be the best marketing and design company on the
planet. We will provide outstanding service and create the utmost in
customer satisfaction for the lowest possible price. We guarantee our
quality of commitment and workmanship. We're not happy, until
youǯre happy.

  :
âc To provide highest level of satisfaction to customers.
âc To create the brand loyalty in the mind of consumers.
âc To reduce at most level of power consumption.
âc To help the environment by launching eco-friendly product.
âc Help government increase in saving of electricity by introducing
new product.

X 
 
1)c Domestic users:
âc Geographic: Local level (Gujarat)
âc Demographic: Middle and high income level(income above
Rs. 10,000), head of family
âc Consumption: Above Rs. 1500

o !   
âcPower saver is a product for Home appliance, Electric.

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†   



 
 
. You'll start saving electricity the minute you
connect The Zap Box.

V  "#. Once installed, your Zap Box can be left
alone.

 
. Even if you have no electrical experience you
can install The Zap Box in less than 30 minutes

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R "  For a small charge we'll replace your
Zap Box at any time with a brand new one.

$(. NEMA approved casing can be used indoor or

outdoors.

 
 ! ! . For your convenience and
security online.

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Marketing strategy is a way to attract Customers focus mainly on the
product efficiency, its various features and least cost.

‘‘  
ëc Product:
House hold Power saver device supplies to the customer in a
single unit. The power saver is a small device which is to be plugged in any of
the AC sockets in the house. Moreover, some of the companies claim that their
power savers save up to 40% of the energy.

ëc Price:
For domestic users, it is Rs.999 only per unit.

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How to decide price.
Particular (per unit) Amount (in Rs.)

Cost of production 450

+ Cost of sales 75
+ Company margin 200 (+149)
+ Agencies margin / salesman 125
commission
+ Retailer margin 149

Final price per unit 999

ëc Place:
Initially, The Green Power Pvt. Ltd. will supply its product at local
level in Gujarat only. In future, the product will be launched at India
level and then after at international level.

ëc Promotion:
Promotion of a product will be done in following ways,
ÚcThrough advertisement,
âc Where: 1) Local entertainment channel like, Etv Gujarati, tv9
Gujarat, and so on.
2)c Newspaper.
âc When: Around the clock but mainly between 7 p.m. to 10 p.m.
âc Why: Generally people in rural and urban areas prefer to watch
news and serials during the peak time that is 7 pm to 10 pm.

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ÚcThrough direct marketing,
âc Where: Direct marketing by salesman visiting home, offices and
shops.
âc When: Normal Hours i.e. 10 a.m. to 7 p.m.
âc Why: Because it helps in introducing the product by giving live
demo.

cPromotion budget:
A company will spend money on promotion of its promotion
is 10% of its total turnover annually. A company spend Rs.5 cr. In
current year. Where a company spend half of the amount on
television advertisement, and other on newspaper and direct
marketing.

‘) -+  

The company distribute a product direct to the agencies
which are appointed in every districts of Gujarat.
Every agency further pass product to all retailer of cities and villages
across the Gujarat, and sale door to door by appointing a sales man.

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As per above map, 26 districts are in Gujarat. Company

cover all district in first year to sale a product.

Flow of distribution:
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