l ISD Library

Market Research
For specific frequently asked business questions and recommended sources try our database ‘Business
Brain’ via the Portal. Still stuck? Email libresearch@london.edu and we will do our best to help.

Full Text Market Research Reports - UK

Mintel
Keynote

Full Text Market research Reports – International (including the UK)

B.I. (Business Insight)
E.I.U. (Economist Intelligence Unit)
G.M.I.D. (Global Market Intelligence Database)
Mergent (See note in the following alphabetic section)

Reports with Specialised Industry Coverage

Fast Moving Consumer Goods - UK
TNS

Healthcare, Energy’ Finance, Consumer Goods, eCommerce & eTechnology

B.I. (Business Insight)

Telecoms, Energy, Automotive, Healthcare

World Markets Analysis

New Information Technologies

Forrester
Butler Group

Industries in Emerging Economies

I.S.I. Emerging Markets

Industry Analysis - of international quoted companies

Investext Plus
Factiva (includes some Investext reports see note in alphabetic section.)
Morgan Stanley

Market Statistics
G.M.I.D (Global Market Intelligence Database)
Marketing Pocket Books (various)

Trade & Specialist Journals

Article Finder
Factiva
Business Source Premier
ProQuest Direct ABI Inform
Further details about each resource can be found in the following section.
ALPHABETICAL LIST OF SOURCES
Electronic sources are indicated by the availability note

Business Insight Availability: Global

The Business Insight (BI) market research service provides reports covering
these major sectors world-wide:
Consumer Goods
Energy
Finance
Healthcare
eCommerce & eTechnology

Business Source Premier Availability: Global

Business Source Premier (BSP) provides full text articles for some 2,400 academic and
business journals covering management, economics, finance, accounting, international
business and specific trades and industries. Market data will be included in certain articles.

Butler Group Reports Availability: Campus only

Butler Group is a leading European provider of IT research and analysis in Europe with
research which covers: broadband, e-commerce, CRM, technology infrastructure and
operations.

E.I.U. (Economist Intelligence Unit) Availability: Global

As well as its well know country reports EIU.com offers specialised newsletters covering business in Asia, China,
Eastern and Western Europe, together with an archive of industry research reports covering such areas as:
healthcare, industrial motors, textiles and commodities.

Factiva Availability: Global

Factiva comprises some 8,000 sources in 22 languages from 118 countries. It includes key newspapers, journals
and trade press. Us the Intelligence indexing option to limit to market research. (Choose the Corporate/Industrial
News heading, then pick the sub-headings Marketing Research and Market Search (‘or’ these together.)
To access the limited selection of Investext reports available on Factiva go to the Companies/Markets tab and
pick industry reports.

Forrester Availability: Global

Forrester research analyses technology change and its impact on business, consumers, and society. There are a
limited number of individual user accounts which give access to Forrester Research. Current students, staff and
faculty can apply for an account via the forum.

G.M.I.D. Availability: Global

G.M.I.D.provides international statistics and market reports.
The statistics provide background data (demographics, cultural and economic indicators key economic indicators)
and also specific consumer product data such as volume and value data (actual and forecast).
The Market Reports provide market studies covering both consumer and industrial markets for a wide range of
countries. The reports are produced by Euromonitor.

I.S.I. Emerging Markets Availability: Campus Only

As the name indicates this database only covers emerging market countries in Latin America, Central and Eastern
Europe, and Asia. It categorises information into news, companies, industries and research. Coverage varies from
country to country, and on occasion reports may only be available in the native language.
N.B. Datamonitor Reports are sometimes listed but these are not included in the subscription and as a
premium service must be purchased.
Investext Plus Availability: Global
Useful for Stock Exchange quoted companies, this database of analysts’ reports provides a slightly different source
of commentary on how a company is performing compared to its market. In the lengthier reports one can often find
detailed analysis of a particular aspect of a company’s operations and data on the market in which they operate.
The database also includes some studies by trade associations such as the American Air Transport Association and
the Sports Goods Manufacturers’ Association. Us the Industry drop down and/or the keyword option to access
reports on market or industry sectors.

Keynote Availability: Global

The Key Note reports database contains over 250 Keynote and Market Assessment report titles covering major UK
consumer markets, and a small range of B2B and industrial markets.

Article Finder Availability: Campus only

Trade and specialist journals can be a primary source of industry and market data.
Article Finder is a meta-index of our print and electronic journal holdings. You can type the full journal name, or
simply a possible title keyword and if we have electronic access it will link through to the relevant database. (It also
indicates if the library has print coverage.)

Mergent Availability: Global

Primarily a company database Mergent includes a set of 20 different industry reports for Asia Pacifc, Europe and
North America. (Not all reports cover all regions.) Go to the Industry Reports tab and the click on download report
for formatted output.

Mintel Availability: Global

Mintel covers UK Consumer market research. The library subscribes to the following four series: Leisure
intelligence, Market Intelligence, Personal Finance Intelligence and Retail Intelligence, which are available in print
as well as electronically.
N.B. We only have the standard report subscription but the database includes coverage at contents page
level of other reports to which we do not have full text access.

Marketing Pocket Books Shelved together at 7 BD…

Despite their small size these books contain a wealth of useful marketing and market data.
UK pocket books cover topics such as Food, Drink, Financial Marketing & Retail.
European pocket books exist on Marketing and Media. They are updated on an irregular basis

Morgan Stanley Research Availability: Campus only

This database just covers selected equities and economics research made available to the school by Morgan
Stanley. Searching is only available at title level, and the titles are often not indicative of the content.

ProQuest Direct ABI Inform Availability: Global

Not just a database of management theory, PQD covers a large number of trade press sources which contain
vital commentary on markets and products. Use the subject list to look up the words and phrases used as
indexing terms for both industries and concepts.

TNS Availability: Campus only

TNS is a database, by Taylor Nelson Sofres, of consumer expenditure on UK fast moving consumer goods. One
can track volume, value, penetration and frequency of purchase data, on a huge range of very specific, regularly
purchased items. The database also includes a selection of studies and presentations on topical retail issues and
includes supermarket rankings. NB Our subscription is only to the Superpanel Data.

London Business School Students may use the library subscribed electronic database for personal educational
research purposes only, and must comply at all times with the database copyright holders’ terms and conditions. Use
for any other purposes, such as commercial activity, consultancy or resale is strictly prohibited.
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