Curriculum

 Vitae    
 
amanda27f@googlemail.com  
Amanda  Fox   Twitter:  @AmandaFoxPR  
www.linkedin.com/in/amandafox1    
www.amanda27f.wordpress.com    
Driving  Licence  held  
 
Qualifications  
 
st
Leeds  Metropolitan  University:  1  Class  BA  (Hons)  Public  Relations         Sep  2006  –  2010    
 
The  Plain  English  Campaign,  Manchester                 Dec  2008  
     
 Queen  Elizabeth  Sixth  Form  College:                 Sep  2005  -­‐  Jul  2006  
BTEC  Foundation  Diploma  in  Art  and  Design:  Distinction          
Critical  and  Contextual  Studies  in  Art  &  Design  (A)  
 
Queen  Elizabeth  Sixth  Form  College                 Sep  2003  –  Jul  2005  
A  Level  Results:  Fine  Art  (A)  Sociology  (A)  Modern  History  (B)  General  Studies  (C)      
 
Hummersknott  School  and  Language  College               Sep  1998  –  Jul  2003  
GCSE  Results:  Twelve  GCSEs  grades  A  to  C  including  Art  (A*)  History  (A)  
 Maths  (B)  English  (B)  and  Science  (B).  GNVQ  ICT  -­‐  Pass  
 
 
PR  &  Communications  Employment  
 
PR  Officer:  Paul  Drinkwater  Sports  Management             Oct  2010  –  Present  
My  role  includes  promotion  of  events  through  PR,  marketing,  e-­‐blasts  and  sponsorship  development.    
 
PR  Executive:  Bonner  &  Hindley  Communications,  Leeds           May  2010  -­‐  Present  
My  role  involves  managing  client  accounts,  pitching  for  new  business,  planning  and  executing  a  mix  of  digital  and  non-­‐
digital  PR  campaigns,  media  relations,  marketing,  advertising,  placing  competitions  and  consortium  organisation.  
Preparing  and  presenting  social  media  workshops,  exploring  new  media  technologies  and  website  development.  
Working  on  creative  programmes  such  as  Photoshop  and  Campaign  Monitor.    
Clients  include:  Welcome  to  Yorkshire  (business  tourism),  Great  Inns  of  Britain,  Cedar  Court  Hotels,  Huddersfield  
Contemporary  Music  Festival  and  Citybreaks.    
 
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Award:  1  Prize  Winner  of  Grayling  Competitive  Pitch  2010  Awards         July  2010  
Prepared,  designed  and  presented  an  online  pitch  to  the  client.  I  won  the  award  over  twenty  competing  groups.    
 
Team  Member  (Part-­‐time):  Prêt  a  Manger,  Leeds             Oct  2007  –  May  2010  
During  university  my  part-­‐time  role  included  preparing  kitchens,  making  produce  &  coffee,  cleaning  &  serving  public.  
 
PR  Assistant:  Welcome  to  Yorkshire,  Leeds                 Oct  2009  –  May  2010      
One  day  a  week  placement  supporting  the  press  team  with  press  activity,  online  website  development,  media  requests  
and  press  release  writing.    
 
PR  Coordinator:  Leeds  Art  Fair  2010,  Leeds               Oct  2009  –  March  2010  
I  was  involved  in  designing  a  PR  plan,  planning  the  launch  event  and  design  coordinating.    
 
Leeds  City  Council:  Communications  Audit               Sep  2009  –  Jan  2010  
I  ran  a  four  month  audit  on  the  work  of  Leeds  Museums  and  Galleries  into  the  methods  they  use  to  collect  customer  
feedback.    The  project  looked  at  segmentation  to  target  audiences  and  new  methods  of  data  collection  for  our  project  
recommendations,  which  was  then  presented  to  the  council  team.    
 
 
 
 
Communications  Assistant:  Marketing  Manchester               Sep    2008  –  Sep  2009    
As  part  of  my  course,  I  undertook  a  full-­‐time  year  long  placement.  My  role  within  the  press  team  was  to  help  with  the  
running  of  the  department  by  assisting  the  press  and  pr  manager  with  press  activities,  events  and  media  enquiries.  
• Media  Relations:  National,  international  and  regional  media,  travel  media  and  lifestyle  magazines.  I  am  most  
proud  of  the  woman’s  magazine  campaign  I  ran,  which  included  coverage  in  Company  &  Cosmopolitan.      
• Events  Management:  Manchester  Pride,  local  PR  networking  events,  press  trips.  
• Writing:  Editorial  for  international,  national  and  local  magazines,  corporate  newsletters,  news  releases,  
interviews.  
• Budget  management:  Conducting  press  trips  under  budgets.    
 
I  played  a  key  role  in  organising  and  delivering  the  Manchester  Pride  2009  event,  from  working  with  media,  creating  
press  releases,  interviews  and  supporting  the  Manchester  Pride  management  team.  The  media  coverage  evaluation  
was  significently  increased  from  last  year’s  event.    
 
Tsunami  Volunteer,  Tsunami  Volunteer  Centre  (TVC),  Thailand         Aug  2008  
Month  long  project  which  involved  teaching  English  to  school  children  in  Thailand;  activities  including  lesson  planning,  
leading  classes  and  creative  thinking.      
 
International  Indian  Film  Academy  Awards  (IIFA)  Thailand,  Bangkok         June  2008  
Two  week  volunteering  position  that  involved  working  behind  the  scenes  of  the  awards  ceremony.    I  worked  with  the  
backstage  communication  team,  which  included  learning  the  line  up  of  the  whole  evening  and  communicating  
instructions  to  several  positions  throughout  the  night’s  show.    
 
PR  Assistant:  Brahm  PR,  Leeds                 Jan  2008  –  Mar  2008  
Projects  involved  researching  local  and  national  papers  and  speaking  to  local,  national  and  European  journalists.  
Conducting  research  for  campaign  &  pitch  ideas.  Helping  to  organise  client  events  and  writing  press  releases.    
Clients  included:  BBC  TV  Licensing  &  York  Tourism  Bureau    
 
CIPR  Student  Representative  &  Student  Ambassador,  Leeds  Metropolitan  University     Sep  2007  –  Jun  2008    
Attending,  organising,  speaking  and  publicising  events,  liaising  with  practitioners  ranging  from  Google  Head  of  
Corporate  Communications  and  Oxfam  Regional  Campaigns  Officer  to  directors  of  agencies.    Writing  updates  on  
events  for  the  university  website.  Representing  the  university  at  open  days  and  graduation.    
 
PR  Assistant:  Recognition  Marketing  &  Public  Relations,  Darlington         Jun  –  Sep  2007  
This  full-­‐time  employed  position  included  writing  news  releases  for  local  papers,  writing  client  newsletters  &  editorial,  
creating  podcasts  to  be  imported  on  the  web;  attending  client  meetings  and  helping  organise  BBC  programmes  on  
behalf  of  clients.  Organising  and  directing  photo-­‐shoots  and  press  conferences.    
Clients  included:  Balfour  Beatty,  St  Teresa’s  Hospice,  LSC  North  East,  Lee  &  Priestley,  Waddington  Recycling  Ltd.    
 
Leeds  Festival  2007,  Gainsburgh  Security               July  2007  
My  role  was  to  assist  the  security  team  with  overall  event  management,  crowd  control  and  backstage  security.  
 
PR  Assistant:  Quest  PR,  Harrogate                   Feb  -­‐  Apr  2007  
The  one-­‐day  a  week  placement  allowed  me  to  help  with  the  day-­‐to-­‐day  running  of  the  pr  team.  Activity  included  
media  relations  and  following  up  on  press  releases.    
 
 
Personal  Interests  
 
I  am  passionate  about  keeping  up-­‐to-­‐date  with  new  trends  surrounding  online  media,  networking  and  the  changing  
media  environment.  I  am  a  keen  photographer,  a  hobby  which  has  developed  the  skills  from  my  art  and  design  course,  
and  I  enjoy  producing  my  own  art  works  and  photography  in  my  spare  time.  I  like  to  read  a  variety  of  books,  
magazines  and  online  media.  I  am  very  active  and  enjoy  attending  several  gym  classes  per  week  alongside  training  for  
sporting  running  events.  My  view  on  life  is  to  stay  busy,  motivated  and  passionate  about  what  you  love.    
 
 
References  
             
Available  on  request