MEDIA PLANNER 2011

PRINT & ONLINE MEDIA - DIRECT MARKETING SERVICES - EVENTS

Total access to the top

manufacturing industry
decision-makers in
Latin America, Brazil,
Mexico, China and India

Strategic Latin American partners of

www.reporteroindustrial.com/mediakit
 PRODUCT
DESCRIPTION
REPORTERO INDUSTRIAL (RI) is a 68-year pan-regional multimedia marketing solution that targets industrial
manufacturing decision makers in 20 countries in Latin America and the Spanish-speaking Caribbean. Through a
single and focused multimedia investment strategy in RI, you can Reach 32,000 BPA Worldwide audited print
subscribers and over 27,100 online registered users, across a vast array of industrial segments, including
professionals working on chemical, food, textile and other processing industries; machinery, appliances,
instruments and metal product manufacturers; mining and petroleum industries; public utilities and government
transportation; engineering and construction services; and agents, representatives and distributors of industrial
products throughout Latin America.

The Latin American industrial community trusts REPORTERO INDUSTRIAL as their primary source of information
for new technologies and the companies that supply them, giving RI advertisers a unique competitive advantage to
increase their brand recognition and market share throughout the region.

The pan-regional coverage of Reportero Industrial (RI) can be accented in the two major Latin American economies
via our sister publication Noticiario de Equipamento Industriais (NEI) in Brazil and our partner publication Reportero
Industrial Mexicano (RIM) in Mexico. The complete coverage of Latin America provided by RI, NEI and RIM can be
expanded to two of the major developing economies in the globe via our strategic alliances with China Industrial
Reporter (CIR) in China and Search in India.

ABOUT THE
PUBLISHER
Publicar is a Latin American multinational publisher with operations in 9 countries and over 4900 employees. It is
one of the leading publishers of yellow-pages and B2B media in Latin America. B2Bportales, its B2B branch, is
headquartered in Miami, Florida, with in-country offices in Brazil (Grupo Lund) and Colombia.

B2Bportales promotes trade between industry professionals in Latin America and global suppliers of technology,
through the generation of top quality business and technology information and its distribution via a
comprehensive platform of print and online multimedia solutions, which are complemented with specialized
events and marketing research services.

B2Bportales caters to the manufacturing industries throughout Latin America via Reportero Industrial (RI) and in
Brazil via Noticiario de Equipamentos Industriais (NEI). Other important sectors also serviced on a Pan-Latin
American basis by B2Bportales are the plastics industry via Tecnología del Plástico; the metalworking industry
via Metalmecánica Internacional; the package printing and converting industry via Conversión; the healthcare
sector via El Hospital; the packaging industry via El Empaque; and the supermarket industry via Supermercado
Moderno (SM) in Brazil.

Publicar-B2Bportales is part of 107-year old Carvajal Group, one of the first homegrown Latin American
multinationals with presence in over 18 countries and over 18,000 employees worldwide. Carvajal’s printing
subsidiaries lead the Latin American markets in commercial and publications printing, as well as package printing
and converting.

2
 THE LATIN AMERICAN MARKET

WHY INVEST IN LATIN AMERICA

Latin America has a population of over 568 million! (almost twice the US)

The region´s combined GDP is USD 4,26 trillion

United Nations ECLAC (Economic Commission for Latin America and the Caribbean) is projecting a 5.8% growth in the
Global GDP.

The World Bank projects a solid growth of 4.5% for 2010, 4.1% for 2011 and 4.2% for 2012 in the region.

The Global Competitiveness Report 2010-2011 – World Economic Forum said: “Regional GDP is expected to grow by 4
percent in 2010... a satisfactory performance by historical standards and more solid than that projected for advanced
economies, which is considerably lower at 2.3 percent”

THE WORLDWIDE & LATIN AMERICAN MANUFACTURING

SECTOR IN NUMBERS

At the end of 2009, exports of the largest economies in Latin America (excluding Brazil) represented over 14% of the
Gross Domestic Product (GDP). In countries such as Chile, Ecuador and Mexico this figure was 25%. Source: JPMorgan

The Mexican manufacturing industry has experienced an accelerated recovery as a result of increasing sales to the U.S.
(The US demands almost 80% of all Mexican exports). At the end of the second quarter of 2010, trade and manufacturing
were leading the growth of the Mexican economy. Source: Bloomberg, Correval.

In the second quarter of 2010 sectors like construction, manufacturing and trade led Peru’s growth reaching an
impressive 10.1% after growing 6.3% between January and March.

LATIN AMERICAN IMPORTS BY PRODUCT CATEGORY

Latin America imported USD 23 billion worth of industrial manufacturing machinery and parts in 2009, based on the six
(6) key product categories included in this report.

GROUP 2007 2008 2009

8413- 8481- Pumps and valves 3,503,178 4,297,105 3,432,556

8427- Material Handling Equipment 776,784 1,139,923 557,983
8402- 8415- 8416- 8419- 8421 Industrial process equipment 3,619,347 4,969,007 4,382,273
9024- 9025- 9026- 9027- 9028- 9030- 9031- 9032-8423 5,693,350 6,794,249 5,402,332
Instrumentation, Control and Analysis
8428- Lifting, Handling, Loading & Unload Machines Nesoi 1,008,538 1,498,132 1,087,870
8414- 8482- 8483- 8501- 8412- 8511 Machinery, tools and accessories 7,904,514 10,206,638 8,305,067
TOTAL 22,505,711 28,905,054 23,168,081

• Figures represent thousands of USD CIF (Cost Insurance and Freight).

Source: ALADI (The Latin American Integration Association)

3
THE LATIN AMERICAN MARKET
TOP EXPORTERS BY COUNTRY
USA leads as the top country supplying Industrial Manufacturing technologies to Latin America, representing 37.9% of the
total import share.

GROUP TOTAL SHARE

USA 8,781,887 37.9%
China 2,623,017 11.3%
Other Europe 2,482,860 10.7%
Germany 2,275,963 9.8%
Japan 1,339,199 5.8%
Other 1,228,714 5.3%
Italy 934,692 4.0%
Brazil 866,878 3.7%
South Korea 699,411 3.0%
Other North America 516,452 2.2%
Other Latin America 515,103 2.2%
Other Asia 430,084 1.9%
Taiwan 186,216 0.8%
Mexico 173,970 0.8%
India 113,635 0.5%
TOTAL 23,168,081 100.0%

Notes:
• Other Europe Includes: Austria, Belgium, Denmark, Spain, France, Greece, Hungary, Luxembourg, Monaco, Norway,
Poland, Portugal, United Kingdom, Czech Republic, Russia, Sweden, Switzerland & Yugoslavia.
• Other Latin America Includes: Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala,
Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay & Venezuela
• Other Asia Includes: Singapore & Thailand
• Figures represent thousands of USD CIF (Cost Insurance and Freight).
• Source: ALADI (The Latin American Integration Association)

TOP LATIN AMERICAN BUYERS

The Spanish-speaking Latin America imported over USD 16,5 billion of Industrial Manufacturing technologies, representing
71% of the total import share in 2009.

GROUP TOTAL SHARE

Mexico 9,935,422 42.9% Notes:

Figures represent thousands of USD CIF (Cost
Brazil 6,610,826 28.5% Insurance and Freight).
Chile 2,016,885 8.7% Colombia (the largest Andean Region economy)
Venezuela 1,861,365 8.0% did not report imports to ALADI.
Source: ALADI (The Latin American Integration
Argentina 1,843,378 8.0% Association)
Peru 761,526 3.3%
Bolivia 138,679 0.6%
TOTAL 23,168,081 100.0%

Targeting Latin America through a Pan-regional publication like

Reportero Industrial maximizes your marketing dollars ROI.
4
 PAN REGIONAL AUDIENCE
PRINT CIRCULATION BY BPA WORLDWIDE
Reportero Industrial (RI) magazine reaches 32,000 manufacturing professionals across 20 countries in Latin America.
Its pan-regional audience is audited by BPA Worldwide, enabling advertisers to evaluate in detail the demographic
composition of the audience, while guaranteeing that the readers and distribution numbers are “real”. Trust your
advertising investment to a BPA Worldwide audited publication!

TITLE BREAKDOWN
COUNTRY BREAKDOWN
TOTAL PERCENT
QUALIFIED OF TOTAL
NORTH AMERICA BPA Qualified Percent A. Corporate and Executive Management 10,700 33.4%
United States 56 B. Operations Management 10,008 31.3%
Mexico 16,339 C. Operations Personnel 5,289 16.5%
Sub Total 16,395 51.2% D. Administrative Management 5,906 18.5%
CARIBBEAN E. Other Titled/government/ Library Copies 97 0.3%
Cuba 37 TOTAL 32,000 100%
Dominican Republic 64
51
Puerto Rico
Sub Total 152 0.5% BUSINESS AND INDUSTRY
CENTRAL AMERICA BREAKDOWN
Costa Rica 264
El Salvador 129
196 TOTAL PERCENT
Guatemala
QUALIFIED OF TOTAL
Honduras 80
Nicaragua 34 Total Metal Working Industries 10,998 34.4%
Panama 82 Manufacture of metal products 3,949 12.3%
Sub Total 785 2.5% Manufacture of machinery 3,749 11.7%
SOUTH AMERICA Manufacture of electrical-electronic 2,001 6.3%
Argentina 3,413 Manufacture of measuring intruments 484 1.5%
Bolivia 323 Other metal working industries 815 2.6%
Brazil 1,121 Total Processing Industries 2,998 9.4%
Chile 1,223 Textile-leather industries 1,551 4.9%
Colombia 3,125 Paper-cardboard industries 1,005 3.1%
Ecuador 690 Other processing industries 442 1.4%
Paraguay 122 Total Chemical Industries 6,491 20.3%
Peru 3,131 Chemical/petrochemical industries 3,084 9.7%
Uruguay 625 Plastic/rubber industries 2,822 8.8%
Venezuela 895 Pharmaceuticals/cosmetis industries 585 1.8%
Sub Total 14,668 Total Food Industries 2,316 7.2%
45.8%
TOTAL QUALIFIED CIRCULATION 32,000 100% Total Services 3,844 12.0%
Construccion services 1,647 5.1%
Engineering services 825 2.6%
Industrial automation services 1,372 4.3%
Total Mining-Petroleum Industries 1,556 4.9%
Per June ’10 audit Total Wood Industries 240 0.8%
Total Public Utilities Goverment Transport 519 1.6%
Energy-gas-water-telephone 138 0.4%
Transportation 219 0.7%
Goverment 162 0.5%
Agents Representives Distributors 2,665 8.3%
Health-Research-Laboratories 373 1.1%
Other Allied to the Field -- --
TOTAL QUALIFIED CIRCULATION 32,000 100%

5
PAN REGIONAL AUDIENCE
ONLINE AUDIENCE
The online media solutions of REPORTERO INDUSTRIAL offer an array of dynamic and interactive
communication tools that grant Latin American industrial manufacturing professionals unlimited access to
the latest technological innovations of industry suppliers. The two-way communication offered by our
digital media promotes trade between global technology suppliers and the Latin American industrial
sector.

• 27,176 - Average Subscribers

• 17,982 - Average PageViews/Month
WEB PORTAL

• 5,474 - Average Visits/Month

• 3,737 - Average Unique Visitors/Month
• 771 - Average Clicks
• 4.3%- Click Through Rate (CTR)
Source: Google Analytics & SiSub (Subscription System B2Bportales)
Period: SEP 1, 2009 - AUG 31, 2010

• 25 - Bi-weekly issues per year

• 25,939 - Average Emails Sent/Edition
NEWSLETTER

• 89.3% - Average Delivery Rate/Edition

• 7,428 - Average Opens/Edition
• 4,789 - Average Unique Opens/Edition
• 1,264 - Average Click/Edition
• 17.0%- Click Through Rate (CTR)
Source: StrongMail & SiSub (Subscription System B2Bportales)
Period: SEP 1, 2009 - AUG 31, 2010
DIGITAL MAGAZINE

• 6 - Issues per year

• 22,504 - Average PageViews/Edition
• 1,516 - Average Visits/Edition
• 1,470 - Average Click/Edition
• 6.5%- Click Through Rate (CTR)

Source: SiSub (Subscription System B2Bportales)

Period: SEP 1, 2009 - AUG 31, 2010

REGISTERED EMAIL COUNT FOR EMAIL PROMOTION

PRINT MAG DIGITAL MAG NEWSLETTER

23,337 27,176 26,953

6
 PAN REGIONAL AUDIENCE
READER INFORMATION

Highly valuable
50.8% Valuable
How valuable do you find Reportero
Industrial? 44.0%

RI Subscribers depend on its content:

94.8% of respondents consider RI highly
valuable and valuable
Not valuable at all Somewhat valuable
0.2% 5.0%

To recommend new
products and services
54.4%

To purchase new products

What is your participation in the purchasing and services
process within your company? 37.5%

RI Subscribers are company decision-makers: To specify new

products services
93% of respondents recommend, specify and/or 32.7%
buy products None of
the above
6.6%

During the past

3 months
26.9%
Never
When was the last time you recommended, 9.9%
specified and/or bought a product/service Over 3 years ago
you read about in Reportero Industrial? 5.3%
During the
RI Subscribers use the publication to buy past 3 years
products: 9.2%
75.7% of respondents bought products in the During the
past 12 months past year
During the past
23.8% 6 months
25.0%

Just myself
5 or more 15.8%
On average how many people in your additional people
organization read your copy? 17.6%
RI readership exceeds by far its subscriber
base:
47% of respondents report more than 3 3-4 additional
additional readers people
29.3%
37.3% of respondents report 1-2 additional
readers 1-2 additional
people
37.3%

*Survey administered to subscribers of REPORTERO INDUSTRIAL during the last quarter of 2010.
Universe 24,611 subscribers, capturing 1,034 valid participants for a response rate of 4.2%.
FOR A COMPLETE COPY OF THIS REPORT VISIT: www.reporteroindustrial.com/mediakit/readersurvey 7
PAN REGIONAL VALUE OFFER
Maximize your ROI by devising integrated campaigns that exploit the
synergies of media, direct marketing and events, all working together!
Ask your Sales Representative for our special Multi-Media Solutions

PRINT PROMOTION Branding, Online Traffic & Lead Generation

Print media generates loyal readers. Print media seeks readers and prompts them to inquire on technologies they read
about in the magazine. Print media creates brand awareness, loyalty and ultimately interaction with all other electronic
media outlets, making it the platform of any successful multi-media program.
Magazine
Special Latin American Industry Reports
Industry-Segment Supplements
Annual Buyer’s Guide

ONLINE PROMOTION Product Accessibility & Lead Generation

Reach internet savvy professionals via a media that enables online readership and facilitate supplier-buyer interaction:
E- Magazines
E- Showrooms E-Newsletters
E-Banners E-Buyer’s Guide
E-mail Advertising E-Webinars (Publisher & Supplier Sponsored Webinars)

DIRECT MARKETING SERVICES One-to-One Communication & Lead Generation

Survey our subscriber list to uncover unique market opportunities, or take advantage of one-to-one marketing solutions that
allow you to interact with our readers!
Instant Research
One-to-One Marketing (Print & Digital)
• Personalized Covers
• Personalized Info-Letters
• Industry Segment Report
• Product Catalog/Insert Mailings
• Wrap Around

SEMINAR & EXHIBIT / WEBINARS Personal / Virtual Interaction & Lead Generation

Trends in Autopart Manufacturing Seminar & Exhibit. Queretaro, Mexico. Dates: August 24-25, 2011
Global and local leaders in autopart manufacturing will meet in Queretaro, Mexico, to discuss new processes and
technology trends to improve productivity, reduce cost and add manufacturing flexibility, to help Mexican autopart
professionals adapt to the ever more complex and diverse production requirements of the sector.
Platinum Sponsorships
Gold Sponsorships
Booth Exhibits

Supplier Sponsored Webinars

Deploy product launches, pre-trade show product teasers or other one-to-one presentations via our Supplier Sponsored Webinars! Put
together a 50-minute PowerPoint presentation and let us do the rest. We provide you with the logistics support: IT platform, promotion and
the audience. All you need to provide is the presentation and the speaker.

8
 PAN REGIONAL RATE CARD

PRINT RATES (GROSS) INTERNET RATES (GROSS)

DIGITAL MAGAZINE 4-6X 1-3X

FULL RUN 4C DISPLAY 4-6X 1-3X Theme Tab $ 130 $ 150
$ 8,760 $ 9,200 View Video Button (Audio/Video up to 5 mega - $ 150 $ 180
Tabloid Page
$ 7,310 $ 7,680 heavier files require a customized quote)
7x10 Page
$ 5,670 $ 5,950 View Presentation Button $ 250 $ 300
2/3 Page
$ 4,020 $ 4,220 Digital Magazine Sponsorship $ 610 $ 640
1/2 Page
1/3 Page $ 3,500 $ 3,680 SHOWROOMS 12 Mo/each
1/4 Page $ 2,990 $ 3,140 Basic Showroom $ 680
2 Page Tab Spread $ 14,010 $ 14,710 Audio/Video Options (up to 5 mega - heavier files $ 90
2 Page Spread $ 11,700 $ 12,290 require a customized quote)
OTHER COLOR COMBINATIONS PMS 3C or less Setup fee basic showroom (1X charge) $ 300

Applicable markup/discount +10% -10% BUYER'S GUIDE ENHANCED LISTINGS 12 Mo/ 6Mo/
each each
SPECIAL POSITION RATES 4-6X 1-3X
Add logo and 50 word description $ 170 $ 210
Inside Front Cover (Tabloid only) $ 9,630 $ 10,400
Audio/Video Options (up to 5 mega - heavier $ 90 $ 120
Inside Back Cover (Tabloid only) $ 9,190 $ 9,940
files require a customized quote)
Back Cover (Tabloid only) $ 10,070 $ 10,870
Center Spread (Earned rate plus) $ 1,030 $ 1,110 Basic Fee x
WEBINARS
Other positions (Earned rate plus)A $ 410 $ 460 Fee Visitor
Supplier Sponsored Webinars: Supplier provides speaker $ 4,020 $ 10
EXPORT SHOWCASE RI RIM CIR COMBO
& content / Publisher
4 Color $1,820 $ 1,580 $ 1,820
Publisher Webinars: Publisher provides speaker & $ 1,440 n/a
Volume discount on the combination -10%
content / Supplier participates
of 2 or more publications
EXHIBITOR PRODUCT SHOWCASE (EPS) BANNERS & SUPPLIER 24X/ 12 Mo/ 6Mo/ 3Mo/
Equivalent to a 1/4 - page 4C ad $ 1,830
NEWS MODULES (SNM) each each each each
Portal: Headline banner $ 350 $ 400 $ 460
DIRECT MARKETING PROGRAMS INCLUDING Price/ (468x60 pixels / 12k Animated)
LIST RENTAL Unit Portal: Standard banner $ 170 $ 230 $ 290
"Personalized" Twin Magazine Cover + Inside Front Cover ad $ 3.34
(150x60 pixels / 6k Animated / 3k Static)
"Personalized" Info-Letter (2-sided): Standard / 4C / 90-gram / $ 1.48
Horizontal Newsletters: Main Headline $ 460 $ 520 $ 580 $ 630
100% variable printing & postage
banner (468x60 pixels / 12k Animated)
"Personalized" Info-Letter (1-sided): Standard / 4C / 90-gram / $ 0.85
Horizontal Newsletters: Section Headline $ 400 $ 460 $ 520 $ 580
100% variable printing & postage
banner (468x60 pixels / 12k Animated)
Inserts (turn-key): 4-Page / 4C / 90-gram / standard / translation / $ 1.00
Horizontal Newsletters: Standard banner $ 230 $ 290 $ 350 $ 400
layout / printing / postage & handling
(150 x 60 pixels / 6k Animated / 3k Static)
Inserts (mailing only): 4-Page / 4C / 90 gram / standard / $ 0.32
Vertical Newsletters: Headline banner $ 350 $ 400 $ 460
postage & handling
(468x60 pixels / 12k Animated)
Personalized 1/2 wrap-around over cover glued to advertisers' ad $ 0.95
Vertical Newsletters: Section Headline $ 320 $ 360 $ 410
1/2 wrap-around over cover glued to advertisers' ad $ 0.64
banner (468x60 pixels / 12k Animated)
Vertical Newsletters: Standard banner $ 230 $ 290 $ 350
(150 x 60 pixels / 6k Animated / 3k Static)
Horizontal & Vertical Newsletters: $ 400 $ 460 $ 520 $ 580
Supplier News Modules
E-MAIL ADVERTISING 1X
E-mail Advertising $ 0.45 Per e-mail delivered
Setup Fee (one-time): $ 100
Distributor e-mail blast $ 860 Includes setup

* ALL INTERNET PROGRAMS MUST BE PAID IN ADVANCE OR IN 2

INSTALLMENTS
INTERNET ONLY ADVERTISING HAS A 25% SURCHARGE

9
 EDITORIAL CALENDAR
PRINT MAGAZINE
CLOSING DATES
• Pumps, Valves &
Compressors
Month /
Issue
Closing
Date
Editorial Emphasis Directories/International Editorial Spotlight Regional/
Country
Show Coverage and/or
Bonus Distribution
Export
Showcase CIR
• Water and Wastewater • Industrial Hygiene Closing Date
Treatment Safety Equipment: Emphasis • Machine-Tools EXPOMANUFACTURA '11
Processing • Hydraulic & Pneumatic on protection equipment for • OEM Components Monterrey, Mexico January 12/15/2010
Technology Systems
Feb/Mar Jan 28
all bodyparts & Envionmental • Calibration & Testing
Brazil
Mar 1- 3, 2011 EXPORT February 01/07/2011
• Mixers & Dispersers Technology Equipment PITTCON '11 SHOWCASE March 2/15/2011
• Mills & Pulverizers • INSERT DISTRIBUTION • Chromatography & Atlanta, GA, USA
April 03/15/2011
• Burners, Evaporators ISSUE Electrophoresis Mar 14 - 17, 2011
Company catalogs printed May 4/13/2011
& Furnaces
& distributed via RI June 05/13/2011
• Exhibitor Product July 6/15/2011
Show case INTERKAMA '11 August 07/15/2011
Hannover, Germany September 8/15/2011
April 4 - 8, 2011 October 09/08/2011
Directory of Distributors:
• Balance and Weighing Houstex ´11
The exclusive listing of November 10/11/2011
• Data Acquisition Equipment Equipment Houston, TX, USA
• Industrial Laboratory international manufacturers´ EXPORT December 11/15/2011
• Analysis & Monitoring Apr/May Mar 25 • Plant Maintenance Mexico April 18 - 20, 2011
Equipm ent agents, representatives and SHOWCASE
Equipment • Electricity, Electronics OTC '11
distributors for instant local
Instrum entation
& Analysis
• Inspection, Testing &
Laboratory
contact by readers
& Computers Houston, TX, USA
May 2 - 5, 2011 CLOSING DATES
• Calibration & Control SPS/IPC Drives/Italy
May 24 - 26, 2011
SEARCH
• Gauges & Meters
• Sensors & Detectors Parma, Italy
Closing Date
PERMANENT CONTENT FEED

ISA-EXPO CONTROL '11

• Assembly, Fastening,
Mexico City, Mexico January
Hand & Power Tools 12/06/2010
(TBD) EXPORT
Jun/Jul May 20 Industrial Autom ation • Water and Wastewater South America February 01/06/2011
EXPOPACK '11 SHOWCASE
Treatment March 02/06/2011
MEDIA MIX

Mexico City, Mexico

• Spectroscopy
June 21 - 24, 2011 April 03/06/2011
• Metal Forming 2011 INDUSTRIAL BUYER’S May 04/06/2011
• Abrasive Equipment GUIDE • Quality Control & Testing DESIGN AND MANUFACTURING June 05/06/2011
& Supplies Materials Handling Directory of Industrial/ • Sensors and Transducers MIDWEST '11 EXPORT July 06/06/2011
Ago/Sep Jul 18 Brazil
Metalw orking • Machine Tools Equipm ent Instrumentation Equipment & • Wet & Dry Process Chicago, IL, USA SHOWCASE
August 07/06/2011
• Sheet Metalw orking Supplies for the Latin American Equipment Sept 20-22. 2011
Manufacturing Industries
September 08/06/2011
• Tools & Accesories
October 09/06/2011
• Cable & Wire Equipment ISA EXPO '11
November 10/06/2011
Mobile, AL
• Pumps, Valves & Oct 17-20, 2011 December 11/06/2011
Compressors NATIONAL SAFETY CONGRESS/
Oct/Nov Sep 19
Plant Maintenance &
Operations
• Pneumatics Components
& Hydraulics
Mexico
EXPO'11
Philadelphia, PA
CLOSING DATES
• Special section on industrial Oct 31 - Nov 2, 2011 RIM
• Chromatography & catalogues • Exhibitor Product Showcase
Electrophoresis CHEM SHOW'11
Laboratory • Spectroscopy New York, NY, USA. Closing Date
Equipment • Microscopy & Optics • Top Products of the year January 11/19/2010
• Physical and Materials Dec ‘11/ Analysis & Monitoring
Nov 01 • Welding Equipment South America
Testing Ene ’12 Equipm ent February 12/10/2010
• Microscopy & Optics
March 01/21/2011
SPECIAL SUPPLEMENT FOR THE COLOMBIAN MARKET April 02/18/2011
Local Suppliers of Industrial Equipm ent, Product New s for the dom estic Market, May 03/18/2011
6x year - every other m onth June 04/22/2011
Local events & Success Stories of Colom bian Com panies
July 05/20/2011
ONLINE MEDIA RIM - Comprador 06/24/2011
• Process Control Equipment
Industrial Format Description Frequency Industrial (Annual
• Asset Optimization
Automation Web Portal News, technical articles, product releases, events and industry update Daily updates Industrial Directory)
• Process Integration Software
Digital Magazine Same as print publication in an easy to navigate and fully-interactive online format Every other month (6X/year) September 07/22/2011
Latest products on Processing Technoloogy, Instrumentation & Analysis, Company October 08/19/2011
General Newsletter Showrooms, Direct Access to the Buyers's Guide, and periodic coverage on Security, 24X per year - every two weeks November 09/23/2011
Monitoring, Metalworking, Automation, Materials Handling and Motion Control December 10/21/2011
Laboratory Equipment Newsletter Product news related to techonology, services & equipment for industrial laboratories 12X per year - once a month
10 11
BRAZIL
TITLE BREAKDOWN
NEI - INDUSTRIAL EQUIPMENT NEWS TOTAL PERCENT
QUALIFIED OF TOTAL
Corporate Management 17,195 29.3%
For the last 37 years, NEI has presented more than
Plant Operation/Engineering Management 28,731 49.0%
400 different product news and technologies to
Brazilian industrial professionals, every month, Purchasing/Commercial Management 12,670 21.6%
from Brazilian and international suppliers. Others 43 0.1%
TOTAL 58,639 100.0%

CIRCULATION BUSINESS AND

INDUSTRY BREAKDOWN
TOTAL PERCENT
QUALIFIED OF TOTAL
Metalworking 23,834 40.6%
Processing 7,224 12.4%
Chemical 6,680 11.4%
Food 5,701 9.7%
Construction & Engineering 6,556 11.2%
Mining & Crude Petroleum 812 1.4%
Wood and Woodworking 1,507 2.6%
Public Utilities, Government & Transportation 3,255 5.5%
Agents, Representatives & Distributors 3,070 5.2%
TOTAL 58,639 100.0%
Circulation:
58,639 active decision-makers
100% with active participation in the
purchasing process
2011 NEI - BRAZIL PUBLISHING
SCHEDULE AND EDITORIAL FOCUS
Focus by Industry:
40.6% Manufacturing; 12.4%
Processing; 11.4% Chemical ISSUE EDITORIAL FOCUS DEADLINES PUBLISHING
DATES
Focus by Function:
January Champions of Interest 11/30/10 12/27/10
70.6% Plant Operations/Engineering
February Mechanical Industry 12/15/10 01/24/11
Management/Purchasing
March FIEE Trade Show (Mar 28 – Apr 01) + 01/24/11 02/22/11
Hannover Fair (Apr 4 – 8)
Language: April FEIMAFE Preview + CEMAT Trade 02/23/11 03/28/11
Portuguese Show in SP (Apr 4 – 7) + Logistics
May FEIMAFE Trade Show (May 23 – 28) + 03/30/11 04/29/11
Frequency: Brasilplast Trade Show (May 9 – 13)
12 times a year, plus Special Top June FISPAL Trade Show (Jun 7 – 11) + 04/28/11 05/26/11
Five Industrial Softwares and Hardwares
Issue in October July Brasil Offshore Trade Show 05/31/11 06/29/11
(Jun 14 to 17)
Website: August Instrumentation and Control 06/28/11 07/27/11
http://www.nei.com.br September Hydraulics and Pneumatics + 07/27/11 08/24/11
Maintenance
October Products from Top Five Suppliers 08/31/11 09/29/11
Top Five Directory of Qualified Suppliers 16/09/2011 10/14/11
November Industrial Automation 09/26/11 10/25/11
December Environmental Control 26/10/2011 11/25/11
Translation services will require ten (10) working days prior to material deadline

12 Per June ’10 audit

 BRAZIL
2011 PRINT ADVERTISING RATES (GROSS)
DIMENSIONS FREQUENCY
AD SIZE Width x Depth METRIC TYPE 1X 3X 6X 9X 12X 18X 24X
B&W $ 1,745 $ 1,690 $ 1,615 $ 1,575 $ 1,485 $ 1,450 $ 1,395
1/9 Standard Unit 3 3/8” x 4 3/4” 85 x 120 mm
2 Color $ 2,260 $ 2,195 $ 2,100 $ 2,030 $ 1,920 $ 1,880 $ 1,800
1/6 Vertical
2 1/4” x 10” 56 x 253 mm B&W $ 2,590 $ 2,505 $ 2,405 $ 2,330 $ 2,200 $ 2,145 $ 2,070
1/6 Square
4 3/4” x 4 3/4” 120 x 120 mm 2 Color $ 3,130 $ 3,040 $ 2,910 $ 2,820 $ 2,660 $ 2,595 $ 2,500
1/6 Vertical Special
2/9 Vertical 3 3/8” x 10” 85 x 253 mm B&W $ 3,425 $ 3,325 $ 3,185 $ 3,080 $ 2,910 $ 2,840 $ 2,735
2/9 Horizontal 6 7/8” x 4 3/4” 174 x 120 mm 2 Color $ 3,980 $ 3,860 $ 3,700 $ 3,580 $ 3,380 $ 3,295 $ 3,180

1/4 Vertical B&W $ 3,855 $ 3,730 $ 3,580 $ 3,465 $ 3,275 $ 3,200 $ 3,085
4 3/4” x 7 1/4” 120 x 185 mm
1/4 Island 1/2 2 Color $ 4,475 $ 4,335 $ 4,155 $ 4,020 $ 3,800 $ 3,715 $ 3,575

3/9 Vertical 3 3/8” x 15 1/8” B&W $ 4,975 $ 4,830 $ 4,620 $ 4,480 $ 4,230 $ 4,130 $ 3,985
85 x 385 mm
10 1/2” x 4 3/4”
3/9 Horizontal 262 x 120 mm 2 Color $ 5,645 $ 5,470 $ 5,250 $ 5,075 $ 4,795 $ 4,685 $ 4,515
4 3/4” x 10”

B&W $ 6,420 $ 6,225 $ 5,970 $ 5,775 $ 5,460 $ 5,325 $ 5,135

4/9 Standard Page 6 7/8”x 10” 174 x 253 mm
2 Color $ 7,140 $ 6,920 $ 6,635 $ 6,425 $ 6,065 $ 5,925 $ 5,705

1/2 Vertical 4 3/4”x 15 1/8” 120 x 385 mm B&W $ 7,165 $ 6,950 $ 6,675 $ 6,450 $ 6,100 $ 5,955 $ 5,735
1/2 Horizontal 10 1/2”x 7 1/2” 260 x 185 mm 2 Color $ 7,955 $ 7,720 $ 7,390 $ 7,155 $ 6,760 $ 6,600 $ 6,360

5/9 Standard 5 standard units B&W $ 7,850 $ 7,615 $ 7,300 $ 7,060 $ 6,675 $ 6,510 $ 6,285
212 x 275 mm
5/9 Checkerboard 5 standard units 2 Color $ 8,700 $ 8,430 $ 8,085 $ 7,835 $ 7,390 $ 7,215 $ 6,960

B&W $ 8,800 $ 8,540 $ 8,185 $ 7,915 $ 7,480 $ 7,310 $ 7,045

5/9 Souls Page 8 1/4”x 11” 212 x 285 mm
2 Color $ 9,810 $ 9,515 $ 9,125 $ 8,830 $ 8,335 $ 8,145 $ 7,850

6/9 Vertical 6 7/8”x 15 1/8” 174 x 385 mm B&W $ 9,000 $ 8,730 $ 8,370 $ 8,095 $ 7,655 $ 7,470 $ 7,205
6/9 Horizontal 10 1/2”x 10” 262 x 253 mm 2 Color $ 10,020 $ 9,720 $ 9,315 $ 9,020 $ 8,520 $ 8,315 $ 8,020

7 standard units B&W $ 10,220 $ 9,915 $ 9,510 $ 9,205 $ 8,695 $ 8,485 $ 8,180
7/9 “U” Shape
2 Color $ 11,245 $ 10,910 $ 10,455 $ 10,115 $ 9,560 $ 9,340 $ 8,995

B&W $ 11,540 $ 11,195 $ 10,730 $ 10,390 $ 9,810 $ 9,580 $ 9,230

8/9 Double Truck 6 7/8” x 10” 174 x 253 mm
2 Color $ 12,565 $ 12,185 $ 11,675 $ 11,305 $ 10,680 $ 10,430 $ 10,050

B&W $ 12,830 $ 12,450 $ 11,935 $ 11,550 $ 10,910 $ 10,660 $ 10,265

9/9 Full Tabloid 10 1/2” x 15 1/8” 277 x 413 mm
2 Color $ 13,875 $ 13,460 $ 12,900 $ 12,490 $ 11,795 $ 11,525 $ 11,100

2011 INTERNET PACKAGES RATES (GROSS)

PLATINUM GOLD SILVER BRONZE
DOMINATE CATEGORY SELL GOOD FIRST IMPRESSION NOT BE MISSED
Company info (text) Company info (text) Company info (text) Company info (text)
Company logo Company logo Company logo Company logo
Quality Certificate logo Quality Certificate logo Quality Certificate logo Quality Certificate logo
Deep link Deep link Deep link Deep link
Distributors' list Distributors' list Distributors' list Distributors' list
Ad (396 x 382 pixels) Ad (396 x 382 pixels) Ad (396 x 382 pixels)
Catalog page Catalog page
Category banner ad
US$ 14,570 US$ 4,575 US$ 2,960 US$ 770,00
Contact your NEI representative for special discounts on multi-package programs *Rates for 12 month period.

BANNER TOP FIVE

US$ 1,955

TECHNICAL SPECIFICATIONS NEI Brazil Magazine

All files must be PC compatible. A color proof is required. Accepted formats: TIF(F) or Photoshop EPS (use only CMYK colors)
convert typefaces (fonts) to outlines (paths) and save as EPS files. All images must be high resolution (300 dpi).
TECHNICAL SPECIFICATIONS www.NEI.com.br
Ad: .gif/.jpg/.pdf files, 396 x 382 pixels, 72 dpi (RGB) Weblink: providing web address or deep link
Additional text: .doc file, maximum of 450 characters (with space) List of distributors: .doc file
Company logotype: .gif/.jpg/.pdf fi les, 120 x 60 pixels, 72 dpi (RGB) Top Five - Internet Banner: .gif file, 72 dpi, 125 x 62 pixels
Quality certification logo: .gif/.jpg/.pdf files, 120 x 60 pixels, 72 dpi (RGB) (w x h), animated or not.

13
MEXICO
REPORTERO INDUSTRIAL MEXICANO CIRCULATION COUNTRY
BREAKDOWN
Serving the Mexican manufacturing and processing
industries monthly since 1980, RIM’s readers find the REGION BPA REGION BPA
widest array of industrial products and services Aguascalientes 515 Nayarit 89
available in Mexico. Baja California 1,181 Nuevo León 4,282
Campeche 251 Oaxaca 228
Chiapas 219 Puebla 1,562
Chihuahua 1,158 Querétaro 1,300
Coahuila 1,436 Quintana Roo 156
Colima 159 San Luis Potosí 827
Distrito Federal 7,314 Sinaloa 440
Durango 381 Sonora 744
Edo. De México 6,295 Tabasco 241
Guanajuato 1,586 Tamaulipas 938
Guerrero 152 Tlaxcala 284
Hidalgo 555 Veracruz 1,317
Jalisco 2,737 Yucatán 465
Michoacán 573 Zacatecas 124
Morelos 459 Otros países 213
GRAND TOTAL 38,181

Do not miss advertising in RIM’s special annual

edition of the Industrial Buyer’s Directory, the sourcing CIRCULATION BUSINESS AND
guide for Mexican manufacturing and processing
companies. INDUSTRY BREAKDOWN
Issue closes PRINT DIGITAL TOTAL
June 24th 2011 for
Chemical Industries 2,810 1,374 4,184
August circulation
Chemicals, petrochemicals,

ADVERTISING RATES RIM

hydrocarbon processing,
synthetics, fertilizers, paints,
pharmaceuticals, cosmetics,
plastics & rubber
Black & White Processing Industries 2,003 850 2,853
Display Rates 1X 3X 6X 9X 12X 18X 24X 36X Cement glass, paper, pulp, textile
7x10 Page $4,490 $4,280 $4,140 $3,990 $3,890 $3,770 $3,650 $3,550 and leather
2/3 Page $3,340 $3,170 $3,060 $2,950 $2,880 $2,790 $2,740 $2,640 Food Industries 2,096 1,349 3,445
Sugar mills, edible oils, beverage
1/2 Page $2,740 $2,640 $2,550 $2,440 $2,370 $2,340 $2,240 $2,160
industries, dairy, confectioneries,
1/3 Page $2,140 $2,040 $1,970 $1,940 $1,850 $1,790 $1,740 $1,680
cereals, coffee, meat, fish, produce
1/4 Page $1,490 $1,440 $1,380 $1,340 $1,290 $1,250 $1,190 $1,170 TOTAL PROCESSING 6,909 3,573 10,482
2 Page $12,570 $11,980 $11,590 $11,170 $10,890 $10,560 $10,220 $9,940 Metalworking: 7,739 5,009 12,748
Tab Spread Manufacturing of metal products,
2 Page $7,690 $7,340 $7,090 $6,840 $6,670 $6,460 $6,260 $6,090 ships, railway equipment, trucks,
Spread cars, cycles, aircfaft, tools,
Horiz. $7,290 $6,980 $6,770 $6,490 $6,340 $6,150 $5,950 $5,790 hardware, stampings, wire
products, machine tools,
Tab Spread
electrical/electronic equipment
Tabloid $6,890 $6,570 $6,360 $6,140 $5,970 $5,790 $5,640 $5,450
manufacturing, misc. machinery,
Page appliances
TOTAL METALWORKING 7,739 5,009 12,748
Construction companies, design, 305 1,932 2,237
COLOR RATES architecture & engineering
Mining, quarrying, crude petroleum, 270 322 592
natural gas, lumber & wood
Tabloid Spread Page Fractional working
Standard 4A $610 $740 $480 $440 Public utilities, government, 1,919 3,384 5,303
$610 $480 transportation, communications,
Matched Color $690 $760
health care, professional services
4 Color Process $1,200 $1,590 $1,200 $1,080
Agents, representatives, 2,867 3,952 6,819
distributors, importers of industrial
equipment, supplies & materials
TOTAL OTHER INDUSTRIES 5,361 9,590 14,951
GRAND TOTAL 20,009 18,172 38,181
Per June ’10 audit
14
 MEXICO
2011 INTERNET PRODUCTS & RATES
RIM DIGITAL Tags
INTERNET PRODUCTS • Link to the ad
• Consolidated Answers’ Report
• Elaborated in Flash (.swf)
Digital Magazine Rate Frecuency Size Res
Tags Cover $210 Monthly 159 x 110 pixels 72 Dpis Interior Pages’ Banner
Interior Banner $335 Monthly 207 x 71 pixels 72 Dpis • Link to a Web-Site
• Presence in the entire issue
• It’s an identical version of the Printed Magazine 100% in Internet.
• By clicking on the COVER, you can see the monthly issue page by page
and clicking on the ad and/or article you can request a supplier to contact you directly.

RIM.COM.MX
Banner Home Page
INTERNET PRODUCTS • Link to a Web-Site
• Consolidated RIM Answers’
rim.com.mx Rate Frecuency Size Res Report
• Elaborated in Flash (.swf)
Banner Homepage $400 Monthly 191 x 114 pixels 72 Dpis
Product of the Week $65 Weekly 154 x 110 pixels 72 Dpis Product of the Week
• Link to a Web-Site
• Link to E-Mail

RIM INDUSTRIAL SEARCH ENGINE

RIM Membership
INTERNET PRODUCTS • Color logo
• Partnership distinction
• First positions in the search
Industrial Search Engine results
(Buscador Industrial) Rate Frecuency Size Res • Link to a website
Product Banner $85 Monthly 232 x 136 pixels 72 Dpis • Link to a product listing
• Link to a printed RIM ad
Rim Membership $250 Annual 72 Dpis • Link to articles
• Contact via e-mail

The most comprehensive and updated search engine for industrial products in Mexico. Product Banner
• Link to a website
• Consolidated RIM Answers’
Report
• Elaborated in Flash (.swf)
2011 CALENDAR SHOW
MONTH TRADE SHOW DESCRIPTION LOCATION
February Expo Manejo De Materiales Materials Handling Monterrey
February Expo Plasticos Plastics, Packaging Monterrey
February Expo Electrica Electric & Electronic Products Monterrey
March Expomanufactura Manufacturing Monterrey
April Expo Seguridad Security and Protection Mexico City
May Expo Alimentaria Food & Beverage Mexico City
May Weldmex Welding Monterrey
May Coatech Coverings Monterrey
May Metal Form Machine Tools Monterrey
June Expo Electrica Electric & Electronic Products Mexico City
June Expo Carga Transportation and Material Handling Mexico City
June Expopack Packaging & Materials Handling Mexico City
June Isa Expo Control Automation & Instrumentation Mexico City
June World Of Concrete Concrete Mexico City
July Made In Germany Expo Technology, Science and Innovation Mexico City
Sept Expo Nacional Ferretera Tools Guadalajara
Sept Artiplast Plastics Mexico City
Sept The Green Expo Pollution, Energy and Water Distribution Mexico City
October Plastimagen Plastics Mexico City
October Mexitronica Electric & Electronic Products Guadalajara
October Ahr Expo Mexico Air Conditioning Monterrey
15
CHINA
CHINA INDUSTRIAL REPORTER CIRCULATION TITLE BREAKDOWN
ACT%
GM/Owner/President 31%
China Industrial Reporter is printed and Publisher Production/Plant Manager 28%
monthly in Chinese, from Hong Kong, serving the Purchasing Manager 18%
growing needs of manufacturing and processing
industries in Mainland China and Taiwan. Engineering Manager 15%
Design/R&D/QC Manager 8%
TOTAL 100%

CIRCULATION BUSINESS AND

An alliance between
B2Bportales and Ringier
INDUSTRY BREAKDOWN
Trade Media Ltd, TOTAL PERCENT
providing access to China QUALIFIED OF TOTAL
TOTAL PROCESSING 18,261 51%
Chemical Industries 9,667 27%
Chemicals, Petrochemicals, hydrocarbon
processing synthetics, fertilizers, paints,
pharmaceuticals, cosmetics, plastics & rubber
Processing Industries 3,939 11%
Spread Page Cement glass, paper, pulp, textile and leather
Standard Size: 20 7/8” (W) x 15 3/8” (H) Food Industries 4,655 13%
Trim Size: 20 7/8” (W) x 15 3/8” (H) Sugar mills, edible oils, beverage industries,
dairy, confectioneries, cereals, coffee, meat,
Bleed Size: 22 3/32” (W) x 16 13/32” (H) fish, produce
Trim Size: 21 15/16” (W) x 16 5/32” (H).
Please add extra 1/8” on each side for bleeding. TOTAL MANUFACTURING & MACHINERY 17,544 49%
Mfg of metal products, ships, railway 13,606 38%
Tabloid Page (Full Page) equipment, trucks, cars, cycles, aircraft, tools,
Standard Size: 10 1/16” (W) x 15 3/8” (H) hardware, stampings, wire products, machine
Trim Size: 10 1/16” (W) x 15 3/8” (H) tools, electrical/electronic equipment
Construction companies, design, architecture 1,790 5%
Bleed Size: 11 3/16” (W) x 16 3/8” (H) & engineering, mining, quarrying, crude
Trim Size: 10 15/16” (W) x 16 1/8” (H).
petroleum, natural gas, lumber & wood
Please add extra 1/8” on each side for bleeding.
working
1/2 Tabloid Page Vertical Public utilities, government, transportation, 1,074 3%
Standard Size: 4 15/16” (W) x 15 3/8” (H) communications, healthcare
Trim Size: 4 15/16” (W) x 15 3/8” (H) Agents, representatives, distributors, 1,074 3%
importers of industrial equipment, supplies &
Bleed Size: 5 9/16” (W) x 16 3/8” (H) materials
Trim Size: 5 5/16” (W) x 16 1/8” (H).
Please add extra 1/8” on each side for bleeding. TOTAL 35,805 100%
1/2 Tabloid Page Horizontal
Standard Size: 10 1/6” (W) x 7 9/16” (H)
Trim Size: 10 1/6” (W) x 7 9/16” (H)
CIRCULATION COUNTRY BREAKDOWN
Bleed Size: 11 3/16” (W) x 8 5/16” (H) REGION / COUNTRY BPA PERCENT
Trim Size: 10 15/16” (W) x 8 1/16” (H).
Please add extra 1/8” on each side for bleeding. CHINA
1/3 Tabloid Page Vertical Guangdong 9,110 25%
Standard Size: 3 3/16” (W) x 15 3/8” (H) Jiangsu 4,695 13%
Trim Size: 3 3/16” (W) x 15 3/8” (H) Zhejiang 3,835 11%
1/3 Tabloid Page Horizontal Shanghai 3,800 11%
Standard Size: 10 1/16” (W) x 4 15/16” (H) Shandong 2,312 6%
Trim Size: 10 1/16” (W) x 4 15/16”
Beijing 2,080 6%
1/3 Tabloid Page Square Sichuan 1,600 4%
Standard Size: 6 5/8” (W) x 6 5/8” (H) Fujian 1,257 4%
Trim Size: 6 5/8” (W) x 6 5/8” (H)
1/4 Tabloid Page Tianjin 1,150 3%
Liaoning 1,100 3%
Standard Size: 4 15/16” (W) x 7 9/16” (H)
Trim Size: 4 15/16” (W) x 7 9/16” (H) Chongqing 990 3%
1/9 Tabloid Page Hebei 821 2%
Standard Size: 3 3/16” (W) x 4 15/16” (H) Shaanxi 600 2%
Trim Size: 3 3/16” (W) x 4 15/16” (H) Rest of China 600 2%
Mainland China 33,950 95%
* Films: 175 screen lines, positive & emulsion down
* Electronic filze: JPEG format, the resolution should Hong Kong 810 2%
not be less than 300 dpi & in actual size of the ad. Taiwan 1,045 3%
TOTAL CHINESE CIRCULATION 35,805 100%
16
 CHINA
PRINT ADVERTISING RATES
Black & White Display Rates 1X 3X 6X 12X
Tabloid $ 4,120 $ 3,970 $ 3,820 $ 3,670
1/2 Tabloid Page $ 2,270 $ 2,195 $ 2,120 $ 2,045
1/3 Tabloid Page $ 2,060 $ 1,985 $ 1,910 $ 1,835
1/4 Tabloid Page $ 1,660 $ 1,585 $ 1,510 $ 1,435
1/9 Tabloid Page $ 780 $ 730 $ 680 $ 630
2-Page Tab Spread $ 6,180 $ 6,080 $ 5,980 $ 5,880
2-Page Spread $ 4,650 $ 4,550 $ 4,450 $ 4,350
COLOR RATES Tabloid Page Fractional Spread
Standard 4A $ 650 $ 590 $ 430 $ 1,100
4 Color Process $ 1,330 $ 1,200 $ 950 $ 1,995
Transl. / Ad Productuion $ 430 $ 360 $ 290 $ 750

INTERNET BANNERS
HOMEPAGE BANNER 12x 6x 3x
3 horizontal Banners: rotating every 6 seconds, 468 x 60 pixels, max 30kb, format: fla $ 1,450 $ 1,630 $ 1,790
2 vertical Banners, rotating every 6 seconds: 100 x 300 pixels, max 30kb, format: fla $ 890 $ 1,000 $ 1,100
Small banner: 100 x 40 pixels, max 10kb, format: gif $ 370 $ 430 $ 460
Expandable Banner: 200 x 80 pixels, max 20kb, format: gif $ 590 $ 670 $ 720
LEVEL 1 BANNER 12x 6x 3x
Horizontal Banner: 468 x 60 pixels, max 30kb $ 470 $ 540 $ 590
Small Banner: 120 x 60 pixels, max 10kb $ 300 $ 330 $ 370
LEVEL 2 BANNER 12x 6x 3x
Horizontal Banner: 468 x 60 pixels $ 300 $ 330 $ 360
Small Banner: 120 x 60 pixels $ 170 $ 200 $ 220
LEVEL 3 BANNER 12x 6x 3x
Horizontal Banner: 468 x 60 pixels, max 30kb $ 150 $ 170 $ 180
Small Banner: 120 x 60 pixels, max 10kb $ 120 $ 140 $ 150
• Banners positions/links: each banner will be in same position on all 3 language sites, Simplified Chinese, Traditional Chinese & English, one hyperlink per banner.
• Discount: 50% discount will be offered to existing print advertisers advertiser (minimum 3x paid ads in a year)
• Design/production cost: static in GIF or JPG US$60 per banner, animated GIF or Flash US$100.
• Minimum 3 months consecutive booking is required

E - WEBINAR E - DIRECT MARKETING

50-74 qualified delegates $5,520 Internet marketing (EDM): 140/1000 names,
(Minimum 150 registrations guaranteed): one selection criteria 35 + 60 set up fee Notes:
75-100 qualified delegates $6,900 • Minimum rental: 1000 names
(Minimum 225 registrations guaranteed): • Prepaid of money is required
Additional delegate: $50 per delegate • Net price without discount

E - SHOWROOM E - MAGAZINE
Print Advertiser E-Magazine 12x 6x 3x
• One FREE company profile and one FREE product page Banner $ 700 $ 750 $ 800
• Product page (one product one page): Button Banner $ 210 $ 230 $ 250
- up to 20 pages, US$ 12/page Ticker Tape $ 280 $ 300 $ 320
- Above 20 pages, US$ 7/page * Production fee of Flash is included; Net price without discount.
Minimum 3 months’ consecutive booking is required.
* Net price without discount
Rich content E-magazine
Non-Print Advertiser upgrade plans 12x 6x 3x
• 1 company profile + 1 product page Price: US$ 60 Plan A $ 60 $ 65 $ 70
• Product page (one product one page) Price: US$ 20/page Plan B $ 90 $ 100 $ 120

E - NEWSLETTER
Magazine Name Number of Emails 12x 6x 3x 1x
China Industrial Reporter 32,100 $ 2,020 $ 2,140 $ 2,230 $ 2,300

• Final number of email sent out may vary due to changes and updates of database, and can only be confirmed when email are sent out
• 25% discount will be offered to existing print advertisers
• Production fee is excluded in above rates

17
INDIA

SEARCH 2011
PRINT RATES & DATA
SEARCH The Industrial Source Book is India’s leading monthly business magazine
on the manufacturing industry in English. It provides a unique platform to SMEs to
interact with customers in India and the global industrial marketplace.

An alliance between B2Bportales and Infomedia

18 Ltd, providing access to India.

CIRCULATION COUNTRY CIRCULATION

BREAKDOWN TITLE BREAKDOWN
TOTAL PERCENT
REGION/COUNTRY PERCENT QUALIFIED OF TOTAL
Top Management/Officer 12,300 41%
Maharashtra 8,700 29% Middle Management 7,500 25%
Delhi & NCR 3,900 13% Executives 5,400 18%
Karnataka 3,300 11% Owners 3,900 13%
Tamil Nadu 2,700 9% Others 900 3%
Gujarat 2,400 8% TOTAL 30,000 100.0%
West Bengal 1,200 4%
Madhya Pradesh
Uttar Prasdesh
900
900
3%
3%
CIRCULATION BUSINESS AND
Andhra Pradesh 900 3% INDUSTRY BREAKDOWN
Haryana 600 2%
Punjab 600 2% TOTAL PERCENT
Union Territory 600 2% QUALIFIED OF TOTAL
Rajasthan 300 1% Manufacturing 7,200 24%
Assam 300 1% Sales & Marketing 5,700 19%
Bihar 300 1% Purchase 5,100 17%
Chhattisagarh 300 1% Maintenance & after Sales Service 1,200 4%
Goa 300 1% Projects 4,500 15%
Himachal Pradesh 600 2% Materials 1,800 6%
Jharkhand 300 1% Quality Control 1,200 4%
Kerala 300 1% R&D 2,400 8%
Uttarrakhand 300 1% Others 900 3%
Punjad 300 1% TOTAL 30,000 100.0%
GRAND TOTAL 30,000 100%

PRINT RATES (GROSS)

REGULAR 4 COLOR DISPLAY RATES 1X PREMIUM 4 COLOR DISPLAY RATES 1X
1 Full page $3,830 Front Gate Fold $5,130
1/2 Page $2,100 Back Gate Fold $4,650
1/4 Page $1,520 Back Cover $4,430
2 Page spread $5,745 Front Inside Cover $4,330
REGULAR BLACK & RATES 1X Back Inside Cover $4,230
1 Full page $2,680 Full Page (135 gsm) $3,125
1/2 Page $1,470 Full Page (210 gsm) $3,680
1/4 Page $1,060 Tab (135 gsm) $3,440
2 Page spread $4,020 Tab (210 gsm) $4,000

18
 TOTAL ACCESS TO THE LATIN AMERICAN, CHINA AND INDIA
INDUSTRIAL MANUFACTURING MARKETS
PAN-REGIONAL / REPORTERO INDUSTRIAL (RI)
Multimedia marketing solution for pan-regional reach of industrial manufacturing
professionals across 20 countries in North, Central and South America, and the
Spanish-speaking Caribbean.

Audience: 32,000 BPA Worldwide audited print subscribers and over 27,100 online
registered users.
www.reporteroindustrial.com
LATIN AMERICA

MEXICO / REPORTERO INDUSTRIAL MEXICANO (RIM)

Accent your pan–regional campaign in Mexico through RIM, a country-focused multimedia
marketing solution catering to the manufacturing and processing industries in Mexico.

Audience: 38,525 BPA Worldwide audited magazine subscribers (26,050 print and
12,475 digital editions).
www.rim.com.mx

BRAZIL / NOTICIARIO DE EQUIPAMENTOS INDUSTRIAIS (NEI)

Accent your pan – regional campaign in Brazil through NEI, a country - focused multimedia
marketing solution catering to the manufacturing and processing industries in Brazil.

Audience: 58,639 BPA Worldwide audited print subscribers and over 300,000 online
registered users
www.nei.com.br

CHINA INDUSTRIAL REPORT (CIR)

Promote your exports and support your sales network in the largest manufacturing hub in
CHINA

the world: CHINA.

CIR is a monthly publication covering the growing needs of professionals working in the
manufacturing and processing industries in Mainland China and Taiwan.
Audience: 35,903 print subscribers and over 32,100 online registered users
www.industrysourcing.com

INDIA / SEARCH
Promote your exports and support your sales network in India, one of the top BRIC (Brazil,
Russia, India and China) growing economies in the world.
INDIA

Search is the leading English written monthly business and technical publication servicing
the industrial manufacturing sector in India.

Audience: 30,000 print subscribers

19
 CONTACT INFORMATION
HEADQUARTERS
B2Bportales
6505 Blue Lagoon Drive, Ste. 430
Miami, FL 33126, USA
Tel: +1 (305) 448-6875
Toll Free: +1 (800) 622-6657
Fax: +1 (305) 448-9942
UNITED STATES & CANADA
EAST COAST,TEXAS,
LOUISIANA, OKLAHOMA
Bob Herlihy
Tel: +1 (305) 448-6875 x 47322
Toll Free: +1 (800) 622-6657 x 47322
E-mail: rherlihy@b2bportales.com
NORTHEAST/ WEST COAST
Carmen Lake
Tel: +1 (772) 344-6035
Toll Free: +1 (800) 622-6657 X 47313
E-mail: clake@b2bportales.com
LATIN AMERICA
BRAZIL
World Media Marketing
International Ltda.
Christian Banas
Tel: +55 (11)2609-4053
E-mail: cmbanas@wmmi.com.br
EUROPE
FRANCE, GERMANY, ITALY,
SPAIN & PORTUGAL
Eric Jund
Tel: +33 (0) 493-58-7743
Fax: +33 (0) 493-24-0072
E-mail: ejund@b2bportales.com
ASIA
TAIWAN
Ringier Trade Media Ltd.
Sydney Lai
Tel: +886 (4) 2329-7318 X 16
E-mail: sydneylai@ringiertrade.com
Total access to the top manufacturing industry
decision-makers in Latin America
FOR ADDITIONAL INFORMATION VISIT: www.reporteroindustrial.com/mediakit
20
Terry Beirne
VP-Group Publisher
Tel: +1 (305) 448-6875 X 47311
Toll Free: +1 (800) 622-6657 X 47311
E-mail: tbeirne@b2bportales.com
CANADA & MIDWEST USA (except
Indiana, Kentucky, Michigan &
Ohio)
Dave Jones
Account Manager
IL, IA, KS, MO, MN. NE, ND, SD, WI
Tel: +(708) 442-5633
E-mail: dmj_jonesmedia@yahoo.com
CENTRAL AND SOUTH AMERICA
(Except Mexico, Brazil and
Argentina)
Publicar S.A.
Alejandro Pinto
Tel: +57 (1) 646-5555 X 16840
E-mail: a-pinto@publicar.com
EUROPE (EXCEPT FRANCE,
GERMANY, ITALY, SPAIN &
PORTUGAL)
Carel Letschert
Tel: +31 (20) 633-4277
E-mail: cletschert@b2bportales.com
CHINA - SHANGHAI
Ringier Trade Media Ltd.
Howard Lu
Tel: +86 (21) 6289-5533 X 154
E-mail: howardlu@ringiertrade.com
Alfredo Domador Diego Paramo
VP-Marketing and Operations Marketing Manager
Tel: +1 (305)448-6875 X 47302 Tel: +57 (1) 646-5555 X 16854
Toll Free: +1 (800) 622-6657 X 47302 E-mail: d-paramo@publicar.com
E-mail: adomador@b2bportales.com
INDIANA, KENTUCKY, MICHIGAN, Guillermo Fernandez
OHIO & CANADA Sales Coordinator
John Murphy Tel: +1 (305) 448-6875 X 47307
Account Manager Toll Free: +1 (800) 622-6657 X 47307
IN, KY, MI & OH E-mail:
Tel: +1 (616) 822-2238 gfernandez@b2bportales.com
E-mail: jcmassociates@sbcglobal.net
ARGENTINA MEXICO
Gaston Salip Rosario Novoa
Tel: +54 (11) 396-87288 Tel: +52 (55) 9116- 9502
E-mail: gsalip@b2bportales.com E-mail:
rnovoa@reporteroindustrial.com.mx
HONG KONG INDIA
Ringier Trade Media Ltd. INFOMEDIA
Jones Liu Sudhanva Jategaonkar
Tel: +85 (2) 2369-8788 X 22 Tel: +91 (22) 2-423-2323
E-mail: jones@ringier.com.hk E-mail:
sudhanva@infomediaindia.com