needs for solving the problem.

It decides the source of information and methods f

or gathering the data. A questionnaire and other forms are tested to use the col
lection of data.A sampling design is to be selected. Good research design ensure
s that the information obtained is relevant to the research question and that it
was collected by objectives.Since research design is simply the framework of pl
an for a study, it should be used as a guide in collecting and analyzing the dat
a.It is a blueprint that is followed in completing the research study. Our appro
ach to research is descriptive. The major objective of the descriptive research
is to describe something â usually market features or functions.It requires a clear
specification of the who, what, when, where, why, & the way (the 6 Ws) of the re
search. Our 6 Ws are: a)Who: Who should be considered for the research? All cate
gories of people are considered for research. b)What: What information should be
obtained from the respondent? What is the investment pattern of the respondent?
c)When: When should the information be obtained from the respondent? First of a
ll direct approach to respondent and if they are busy then take appointment. d)W
here: Where should the respondents be contacted to obtain the required informati
on? 1. At the business place of the respondent. 2. At the residence of the respo
ndent. e)Why:Why are we obtaining the information from the respondents? To know
Investment Pattern of respondent and check Awareness of Mutual Fund among them.
f)Way: In what way we are going to obtain the information from the respondents?
Personal Interview Method. â DATA COLLECTION METHOD Department of Management Studies.
Administrative Management College.
In this research, I have used two types of data.
Primary Data.
Secondary Data.
î Primary Data are the first hand data collected by us by filling the questionnaire f
rom the respondents.It is more reliable, fresh and accurate. î Secondary Data are the
data collected for some purpose other than the problem at hand.I have collected
secondary data from magazines, newspapers, periodicals and Internet.It is less
reliable and secured data as compared to primary data. â SAMPLING i. Sample size-210
ii.Elements- General Public.
iii.Sampling Units- Business place.
iv.Extent- Bangalore City
v. Research Instrument-Questionnaire â RESPONSE RATE The response rate was average.As
we had a questionnaire asking for the financial information of the respondent,
most of the people hesitated to provide the required information.Also the questi
onnaire contained some financial terms that were technical in nature, which resu
lted into reduced response rate.I have visited nearly 280 potential respondents,
out of which only 200 gave proper response.Hence, Response Rate = 200/280 = 71.
43% Department of Management Studies. Administrative Management College.
Department of Management Studies, Administrative Management College