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Muhammad Soban
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Question # 1 of 15 ( Start time: 08:55:25 AM ) Total Marks: 1

Which of the following is showing normal profit for the company?
Select correct option:

MR ? MC

MR = MC


MR < MC

MR > MC

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Question # 2 of 15 ( Start time: 08:55:55 AM ) Total Marks: 1

The consumer products and services with unique characteristics or brand identification for
which a significant group of buyers is willing to make a special purchase effort are called:
Select correct option:

Industrial products

Specialty products


Unsought products

Shopping products

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Question # 3 of 15 ( Start time: 08:56:19 AM ) Total Marks: 1

All of the following are the examples of unsought goods EXCEPT:
Select correct option:

Course books


Encyclopedia
 Funeral plots

Insurance policy

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Question # 4 of 15 ( Start time: 08:56:37 AM ) Total Marks: 1

Which of the following is NOT a part of marketing communication mix?
Select correct option:

Telemarketing


Public relations

Sales promotion

Advertising

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Question # 5 of 15 ( Start time: 08:56:57 AM ) Total Marks: 1

Identify which of the following is an aggressive strategy.

Select correct option:

Intensification

Diversification

Harvesting

Vertical integration

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Question # 6 of 15 ( Start time: 08:57:16 AM ) Total Marks: 1

ABC Company has introduced a new beverage in the market. The company must inform customers
about the availability and the benefits of the beverage. Identify the activitiy of marketing mix
involved.

Select correct option:

Place
 Price

Promotion

Product

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Question # 7 of 15 ( Start time: 08:57:40 AM ) Total Marks: 1

Which of the following is the first step in the new product development process?

Select correct option:

Idea generation

Idea development

Idea screening
 Idea testing

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89
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Question # 8 of 15 ( Start time: 08:58:00 AM ) Total Marks: 1

Which one of the following BEST describes the human need?

Select correct option:

Food

French-fries

Burger

Pizza

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Question # 9 of 15 ( Start time: 08:58:31 AM ) Total Marks: 1

Which of the following is used to segment and analyze consumer’s buying behavior?

Select correct option:

Promotional mix

Integrated marketing communication

Marketing communication

Customer database

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85
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Question # 10 of 15 ( Start time: 08:58:47 AM ) Total Marks: 1

Which of the following market dominance strategy involves less risk of competitive attacks?

Select correct option:

 Challengers

Leaders

Follow ers

Nichers

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Question # 11 of 15 ( Start time: 08:59:05 AM ) Total Marks: 1

Which of the following is NOT included in business analysis?

Select correct option:

Management analysis

Cost analysis
 Sales forecast

Profit analysis

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Question # 12 of 15 ( Start time: 08:59:24 AM ) Total Marks: 1

In which of the following company introduces new brand names under the same product category?

Select correct option:

Multibrands

Brand extension

Line extension

New brands

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Question # 13 of 15 ( Start time: 08:59:52 AM ) Total Marks: 1

Which of the following is a controllable factor for marketers?

Select correct option:

Competition

Technology

Corporate culture

Economy

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Question # 14 of 15 ( Start time: 09:00:10 AM ) Total Marks: 1

Which of the following is NOT an objective of sales promotion?

 Select correct option:

Attracts consumer attention

Offers strong incentives to buy

Invites and rew ards quick consumer response

Personal interaction betw een tw o or more people

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Question # 15 of 15 ( Start time: 09:00:35 AM ) Total Marks: 1

In the product adoption process, the consumer is stimulated to seek information about the
innovation at which of the following stage?

Select correct option:

Interest


 Trial

Aw areness

Evaluation

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To get the More entertain and

Study related e-mail
Kindly visit and Join the group.
VU And COMPANY.
(http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban
0333-7637637