My Mkt610 Quiz

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VU And COMPANY.
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Muhammad Soban
0333-7637637
MC090410137 : Muhammad Soban Badar 89

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Quiz Start Time: 07:27 PM

Question # 2 of 15 ( Start time: 07:28:59 PM ) Total Marks: 1
Which of the following marketing strategy focuses on more communication with the
customer at low cost?
Select correct option:
One to one marketing
Telemarketing
Direct marketing
Advertising
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Which of the following are the two skills associated with being a good listener?
To pay attention and to provide a strong point of view
To pay attention and to provide feedback.
To pay attention and to mask your disinterest w hen
To listen to more than one message at a time and to

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In terms of the communication process, the _____ for the information in the Visible Lift
makeup advertisement is GARNIER, its manufacturer.
Aw areness
Feedback
Message
Source

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Why nonverbal messages are important?
Attempts at manipulation and should be ignored
Generally irrelevant to overall message meaning
Often overestimated in importance
Important for a listeners to understand

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Which of the following is a technique that might be used by an active listener?
Offer a point of view often w hen in conversation
Paraphrase the speaker's meaning
Express concern
Explain the speaker's meaning

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Public communication can best be defined as:
Communication w ith the self
Communication designed to inform or persuade audi

The relationship level of communication
Interactions w ith a limited number of persons

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In which case, probability of customer incraese to become a defector?
Complaints not expressed but resolved
Complaints expressed and resolved
Complaints not expressed and not resolved
Complaints expressed but not resolved

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Which of the following is the act of designing the company’s offering and image to occupy a
distinctive place in the mind of the target market?
Segmenting
Positioning
Targeting
Imaging

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Customer Service Culture includes all EXCEPT:
Traits
Value
Norms
Behavior

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All of the following are required while implementing specific programs in strategic
management EXCEPT:
Customer commitment
Process development
Process testing
Training

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Within our own organization, all works, efforts and objectives should focus on customers
designing of product, ease and comfort to users, quality steadfastness are known as:
Product Based Culture
Customer Success Factor
Customer-Based Measures
Customer-Based Culture

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Customized marketing program designed to build long-term relationships with individual
customers is known as:
Telemarketing
Advertising
Direct marketing


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If the performance of a purchased product or service exceeds the customer's expectations,
this results in what type of customer?
Satisfied customer
Dissatisfied customer
Ambivalent customer
Delighted customer

VU And COMPANY.
Muhammad Soban
0333-7637637
Time Left
88
sec(s)

Division of the market into groups based on variables such as age, gender, size, income,
occupation, education, religion, race and nationality comes under which of the following
market segmentation?
Geographic segmentation
Psychographics segmentation
Demographic segmentation
Time segmentation
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89
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Products can be further classified according to their tangibility and durability. Which one of
the following is NOT a feature of product durability?
Used on many occasions.

Normally survive for several years.
Consumed rapidly
Used over an extended period of time
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88
sec(s)

Which of the following category refers the customers who are loyal with product family
name?
Loyalty tow ards Sales Persons
Loyalty tow ards Organization
Loyalty tow ards Stores
Loyalty tow ards Brands
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89
sec(s)
Which of the following factor is not considered while choosing the type of media for the
advertising campaign?
Employees
Competitive factors
Budget constraints
Geographic location
88
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The essence of good marketing messages is that they need to clearly illustrate the product
and service and that they should be meaningful and ____________to the target audience.
Reliable
Believable
Relevant
Applicable
88
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Which of the following statements is correct?
Acquiring customers is on tenth the cost of retaining
Retaining customers is same as the cost of acquirin
Retaining customers is on fifth the cost of acquiring
Retaining customers is on tenth the cost of acquiring
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89
sec(s)

Horizon cat food mailed a packet of catnip seed to every person who visited its website.
Along with the catnip seed was a note that advised consumers to visit www.horizon.com if
they wanted to create a cat-friendly garden. This illustration is the best use of which concept
for approaching prospect customer?
Print advertising
Direct marketing
Personal selling
Public relations
Time Left
88
sec(s)

Which of the following is the act of designing the company’s offering and image to occupy a
distinctive place in the mind of the target market?
Segmenting
Positioning
Targeting
Imaging

88
Time Left
sec(s)

Audiences for public relations are:
Suppliers
Employees
Local Authorities
Top Management
Time Left
89
sec(s)

Within our own organization, all works, efforts and objectives should focus on customers
designing of product, ease and comfort to users, quality steadfastness are known as:
Product Based Culture
Customer Success Factor

Customer-Based Measures
Customer-Based Culture
Time Left
88
sec(s)

Automation to the basic business processes refers to:
Operational CRM
Public relations
Analytical CRM
Collaborative CRM
89
Time Left
sec(s)

Customized marketing program designed to build long-term relationships with individual
customers is known as:
Telemarketing
Advertising
Direct marketing
Time Left
89
sec(s)

Karen's company just finished meeting with the consultants who delivered a 4-year plan of
renovation for a company. Which part of the strategic landscape has been described in this
statement?
Strategy assessment
Strategy implementation
Strategy formulation
Strategy initiation

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89
sec(s)

The term "corporate strategy" concerns strategy and strategic decisions:
Developed by the senior management in an organiza
At all levels in an organization
In certain types of organizations
In the private sector only
89
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Logic and reasoning are helpful for which one of the following categories?
Message understanding
Critical listening
Responding to message
Receiving a message

VU And COMPANY.
Muhammad Soban
0333-7637637

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To get the More entertain and

Study related e-mail

MC090410137 : Muhammad Soban Badar 89

Quiz Start Time: 07:27 PM

One to one marketing

Click here to Save Answ er & Move to Next Question

Quiz Start Time: 07:27 PM

To pay attention and to provide a strong point of view

To pay attention and to provide feedback.

To pay attention and to mask your disinterest w hen

To listen to more than one message at a time and to

Click here to Save Answ er & Move to Next Question

MC090410137 : Muhammad Soban Badar 88

Quiz Start Time: 07:27 PM

Click here to Save Answ er & Move to Next Question

MC090410137 : Muhammad Soban Badar 88

Quiz Start Time: 07:27 PM

Attempts at manipulation and should be ignored

Generally irrelevant to overall message meaning

Often overestimated in importance

Important for a listeners to understand

Click here to Save Answ er & Move to Next Question

MC090410137 : Muhammad Soban Badar 89

Offer a point of view often w hen in conversation

Paraphrase the speaker's meaning

Explain the speaker's meaning

Click here to Save Answ er & Move to Next Question

MC090410137 : Muhammad Soban Badar 88

Quiz Start Time: 07:27 PM

Communication w ith the self

Communication designed to inform or persuade audi

Interactions w ith a limited number of persons

Click here to Save Answ er & Move to Next Question

MC090410137 : Muhammad Soban Badar 88

Quiz Start Time: 07:27 PM

Complaints not expressed but resolved

Complaints expressed and resolved

Complaints not expressed and not resolved

Complaints expressed but not resolved

Click here to Save Answ er & Move to Next Question

MC090410137 : Muhammad Soban Badar 89

Quiz Start Time: 07:27 PM

Click here to Save Answ er & Move to Next Question

MC090410137 : Muhammad Soban Badar 89

Quiz Start Time: 07:27 PM

Click here to Save Answ er & Move to Next Question

MC090410137 : Muhammad Soban Badar 89

Quiz Start Time: 07:27 PM

Click here to Save Answ er & Move to Next Question

MC090410137 : Muhammad Soban Badar 88

Quiz Start Time: 07:27 PM

Customer Success Factor

Click here to Save Answ er & Move to Next Question

MC090410137 : Muhammad Soban Badar 89

Quiz Start Time: 07:27 PM

One to one marketing

MC090410137 : Muhammad Soban Badar 89

Quiz Start Time: 07:27 PM

Click here to Save Answ er & Move to Next Question

To get the More entertain and

Question # 1 of 15 ( Start time: 07:47:12 PM ) Total Marks: 1

Click here to Save Answ er & Move to Next Question

Question # 2 of 15 ( Start time: 07:47:27 PM ) Total Marks: 1

Used on many occasions.