2

SAMPLE SIZE & DESIGN

• A sample of 100 people was taken on the basis of
convenience.
RESEARCH PERIOD
• Research work carried only for 1 week.

RESEARCH INSTRUMENT
• This work is carried out through self-administered
questionnaires.
• The questions included were open ended, dichotomous and
offered multiple choices.
3
DATA COLLECTION
• The data has been collected directly from the
respondents with the help of structured questionnaires.
• Questionnaire was also posted in various websites,
forum sites, social networking sites etc. Some
respondents were contacted through emails.

DATA ANALYSIS
• The data is analysed using SPSS 18 and MS Excel 2010.
• The technique that we have used are bar graphs, pie
charts etc.
4
5
6
 1%
7%

17-25 Years
25-35 Years
35-55 Years
>55 Years
92%

7
30%

Male
Female

70%

8
 60

50

40
Percentage

30

20

10
5 17 49 19 10
0
10th Plus Two Graduation Post PhD
Gratuation
9
 2%

11%
26%
<5000
5000-10000
10000-20000
>20000

61%

10
12%

PrePaid
PostPaid

88%

11
 18%

13%
CDMA
2G
3G

69%

12
 35
30
FREQUENCY

25
20
15 30 32
26
10 20
16
5 11
7 6
0 2 1

13
 50
45
40
35
Percentage

30
47
25
20 28
15
20
10
5
5
0
LifeTime Students Pack Monthly plan Pay per
Second
14
 35
30
25
Percentage

20
32
15 28
23
10 17
5
0
<1 years 2 years 3 years >4 years

15
 31% Yes, of different
providers
Yes, of same providers

61% No
8%

16
 MONTHLY EXPENSES
39
34
40

30
Percentage

13 14
20

10

0
Rs10-50 Rs50-150 Rs150-400 >Rs400
Expenses
17
Talk Time 55 39 3 3

0% 50% 100%
Talk Time
0-30 55
30-60 39
60-120 3
>120 3

18
 0-25 25-75 75-150 >150

59 24 11 6
SMS

19
 Services

5%

MMS
27%
Internet
49% Video Call
SIM Services
3% Nothing
16%

20
 Tariff

6%

22%
Pay/Sec
Pay/Minute
Pay/ several minutes

72%

21
 2%
14%

0-2 times
2-5 times
5-10 times
84%

22
 10
18

43 Strongly Egree
Agree
Neutral
Disagree
Strongly Disagree
38

23
 8 5 18
Strongly Egree
Agree
37 Neutral
32
Disagree
Strongly Disagree

24
 11 6
Strongly Egree
53 Agree
30 Neutral
Disagree
Strongly Disagree

25
 10 9
17
Strongly Egree
28
Agree
Neutral
Disagree
36
Strongly Disagree

26
 7 2 23
24 Strongly Egree
Agree
Neutral
Disagree
44
Strongly Disagree

27
Call Rates 7
2 13
SMS Rates
7
Value Added Services
Internet Charges
Validity
SIM Cost
Roaming Charges
Coverage 80

28
Call Rates 14
20
SMS Rates
Value Added Services
2
Internet Charges 2
Validity
SIM Cost 17
Roaming Charges 44
Coverage 1

29
Call Rates 5
20
SMS Rates
21
Value Added Services
Internet Charges 7
Validity 2 2
SIM Cost 9
Roaming Charges
Coverage 34

30
 45 44
40
40 36
35
TV
30
Frequency

NewsPaper
25
Magazine
20
Internet
15 15
10 Hoardings
10 10
Word of Mouth
5
0

31
 12%

YES
NO

88%

32
 39
40
35 32

30 Family Members
Friends
Percentage

25 20
20 Relatives
Others
15
My Decision
10 5 4
5
0
33
 2
21 22

Company Outlet
Nearest Retailer
Road Side Shop
Others
55

34
 Free Unlimitted local calls to
one number
Free 3000 SMS/month
20% 18%
Free 2GB/month

2% Reduced Roaming Charges

Reduced STD charges

15%
Reduced Video Call charges
30%

5% Reduced Night Calling

charges
10%
Reduced call charges to 5
numbers
35
16

YES
NO

84

36
 13

YES
NO
48
I Can't Say

39

37
38
DATA ANALYSIS AND
INTERPRETATION
39
40
 100
100
90
80
70
Percentage

60
50 42 42 44 LifeTime
35 37.5
40 32
Students
30 23 20
20 12.5 monthly plan
6 6
10 0 000 pay per second
0

41
 96
100 87.5 90
78
80
Percentage

60
YES

40 NO
22
20 12.5 10
4
0
AirTel AirCel BSNL DOCOMO
42
 80 75
68.5 69
70
60
50
47 44
Percentage

50 YES
40 33.33 NO
27
30 Can't Say
19 16.67
20 12.5 15
9 10
10 4
0
AirTel AirCel BSNL DOCOMO Idea
43
 60 56

50
40 40
40 36
<1 years
Percentage

31
27 28 2years
30 25
24 3years
20 20 20
>4years
20 16

8 9
10
0
0
<5000 5000-10000 10000-20000
44 >20000
 3
100% 9 17 12 14 6
6 5
24 10 27
80%
10 37 31
60% 5 36
7
13 46
40%
52 20
43
20% 32
17 18
0%
Aircel Airtel BSNL Docomo Idea
Tariff Brand Image Network Coverage
Advertisements Customer Service
45
 50
50
44 43
45 40
40 35
35 30 <1 year
Percentage

30 28
25
23 23 2 years
25 20 20
20 18 17 3 years
16 15 15
15 13 13 12 >4 years
10
5
0
Aircel Airtel BSNL Docomo Idea
46
 70 65
63
P 60
60
e 54
r 50 46
43
c Company Outlet
40
e Nearest Retailer
n 30 25 23 23 25 Roadside Shop
t 20 20
20 Others
a
g 10 7 7
5 4 5 5
e 0 0
0
Aircel Airtel BSNL Docomo Idea
47
100%
90% 25 20
20
80%
70% 12.5 55 10 52
60%
My Decision
50%
3 45 55 Relatives
40% 50 7 Friends
30%
32 Family Members
20%
35
10% 12.5 25
0% 16 25
Aircel Airtel
BSNL
Docomo Idea
48
 2
100% 12
90% 28 20
36
80%
70%
60% 40
64
50% 40 54 Others
40% Roadside Shop
30% 20
20% 24 22 Nearest Retailer
10% 18 20
0% Company Outlet

49