Scribd Logo
Upload

Welcome to Scribd!

  • Advertising and marketing budget breakdown by category

    Uploaded by

    Rohit Jhanwar
    56 views11 pages
    The document provides a breakdown of a 9.5 crore marketing budget for an electronics company. Print media received the highest allocation at 17% of the budget, followed by outdoor media at 24% and radio at 16%. Social media and digital marketing received 2% of the budget. The majority of the budget (58%) was spent on advertising, while service center set up and running expenses received 37% of the budget and occasional offers received 14%.

    Original Description:

    Original Title

    Costing Budgeting 1

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    XLS, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides a breakdown of a 9.5 crore marketing budget for an electronics company. Print media received the highest allocation at 17% of the budget, followed by outdoor media at 24% and radio at 16%. Social media and digital marketing received 2% of the budget. The majority of the budget (58%) was spent on advertising, while service center set up and running expenses received 37% of the budget and occasional offers received 14%.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    56 views11 pages

    Advertising and marketing budget breakdown by category

    Uploaded by

    Rohit Jhanwar
    The document provides a breakdown of a 9.5 crore marketing budget for an electronics company. Print media received the highest allocation at 17% of the budget, followed by outdoor media at 24% and radio at 16%. Social media and digital marketing received 2% of the budget. The majority of the budget (58%) was spent on advertising, while service center set up and running expenses received 37% of the budget and occasional offers received 14%.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Advertising Media Amount

    Print Media 9,946,800 Break up of the


    Radio 9060000
    Social Media & Digital Marketing 1360000
    ( Rs 9,50,00,000
    Outdoor 13770000
    Promotional SMS's 200000
    Point of Sales Material 1000000
    Road Show 5304000
    Sales Channel Consolidation 4000000
    Occasional Offers 13560000
    Total 58,200,800
    Occasional Off
    23%

    Sales Channel Con


    7%

    Road Show
    9%
    Point of Sa
    2
    Prom
    Marketing Budget 9.5 Crore

    Break up of the Advertisement Budget


    ( Rs 9,50,00,000)

    Print Media
    17%
    Occasional Offers
    23%

    Radio
    16%
    Sales Channel Consolidation
    7%

    Road Show
    9% Social Media & Digital Marketing
    Point of Sales Material 2%
    Outdoor
    2% 24%
    Promotional SMS's
    0%
    keting
    Location Themes Size / Quantity
    Print Media
    Pan India Times of India 225 sq. cm.
    Pan India Times of India 225 sq cm
    Ahemdabad Dainik Bhaskar 225 sq cm
    3 Other RegionalNewspaper Eenadu 225 sq cm

    Radio

    All 12 Station Prime Slot Radio Jingle - On Radio Mirchi 10 Sec

    All 12 Station Prime Slot Radio Jingle - On Radio Mirchi 10 Sec

    Social Media & Digital Marketing

    Web Portal, Facebook and


    Other Social Networking
    Forum Dedicated social marketing Person 2 persons
    Ringtone

    Outdoor

    Stalls 6 stalls
    17 Prime Cities Hoardings 3 Hoardings

    Promotional SMS's
    To All Customers Promotional SMS's Bulk

    POINT OF SALES MATERIAL


    500 Shops Across 17
    17 Prime Cities Banners,Posters, Displays Cities

    Road Show
    17 Prime Cities Banners,Posters, Displays 1 Mobile Van / City
    Print TVC

    9946800 #REF!

    Sales Channel Consolidation


    Dealers Promotion
    Dealer Awareness

    Occasional Offers
    Location Theme Size
    Set of Necessary
    Pan India Aashirwad- Discount on Marriage Gifts Electronics Item
    Number of Occurances Rate/sq cm Total

    3 Ad in January 6168/sq cm
    3 Ad in June 6168/sq cm
    3 Ad in April 300/ sq cm
    3 Ad in April 700/sq cm

    Total
    1250 per 10 sec per
    3 Times a Day for January-April station
    1250 per 10 sec per
    2 Times a Day for September-December station

    Total

    For an year 15000 / Person Month

    Total
    2 times a week for 1.5 months at 12
    different locations
    For 6 month 45000/Month

    Total
    BELOW THE LINE MARKETING

    200000/annum

    Total

    Continuous 2000/Shop

    Total
    2 Days/Week for a Duration of 1 year 3000/Day

    Total
    Web Grand total

    1360000 #REF!

    Annual Dealer's Meet

    Total
    Expected Sales Profit Forgo

    2000 Set 6780 / Set

    Total

    Total

    Rs. 95,300,800
    Total

    4,163,400
    4,163,400
    202,500
    1,417,500

    9,946,800

    5400000

    3660000

    9060000

    360000
    1000000

    1360000

    13770000

    13770000

    200000

    200000

    Rs. 1,000,000

    Rs. 1,000,000
    Rs. 5,304,000

    Rs. 5,304,000
    2000000
    2000000

    4000000
    Total

    13560000

    13560000

    Rs. 58,000,800
    Service Center Set Up Budget
    Cost Location Size / Quantity
    Hire and Train Personnel 17 cities 5 People/ Service Center
    Setting up Infra Structure at
    service centre 17 Cities
    Running Expenses Of Service Centre
    Wages of Personnel 17 Cities 5 Person/ Service Centre
    Conveyance 17 Cities 5 Person/ Service Centre
    Retention of Personnel 17 Cities
    Other Administration Expenses 17 cities 5 Person/ Service Centre
    Service Center Set Up Budget
    Number of Occurances Rate/sq cm Total
    2 Service Centre/city 10000/person 1,700,000

    2 Service Centre/ City 200000/ Centre 6,800,000


    Running Expenses Of Service Centre
    2 Service Centre/ City 8000/Person 16,320,000
    2 Service Centre/ City 2000/person 4,080,000
    5,000,000
    2 Service Centre/ City 100000/Centre 3,400,000

    Total 37,300,000

    You might also like