Professional Documents
Culture Documents
Bharti Mandalia
Palkesh Sancheti
Priyadarshini S.
Rinkesh Shah
Swapna Gujja
ACKNOWLEDGEMENTS:
The survey was carried out by all students of the First year
MBA-Pharmaceuticals Management, Section-B, NMIMS,
Mumbai.
2
N= 620
INDEX
A. EXECUTIVE SUMMARY 4
B. RESEARCH OBJECTIVE 9
1. Zone Wise 10
i. HEADACHE 12
ii. COUGH AND COLD 16
iii. FEVER 21
iv. VOMITTING 25
v. BAD STOMACH 29
3
N= 620
vi. ACIDITY 34
vii. SPRAINS AND PAINS 38
viii. SORE THROAT 42
ix. TOOTHACHE 47
E. Annexure : Questionnaire 69
EXECUTIVE SUMMARY
i. Headache
• 49% Housewives prefer Crocin.
• 21% Housewives prefer Topical Applications like Vicks balm,
Amrutanjan balm, etc.
• 11% Housewives use Home Remedies like Oil massage, hot
beverages, Steam inhalation, etc.
• 3% Housewives prefer taking rest.
• 2% Housewives avoid taking medicines.
• 32% Housewives prefer Home Remedies for Cough & Cold like
Steam inhalation and Gargling.
• 20% Housewives prefer Allopathic Medicines like Crocin, D-cold,
and Vicks Action 500, etc.
• 14% Housewives prefer to consult the Doctor.
• 13% Housewives prefer Cough Syrups like Benadryl, Glycodin,
etc.
iii. Fever
• 68% Housewives prefer Crocin.
• 28% Housewives prefer Consulting the Doctor.
• 4% Housewives use Home Remedies like wet cloth on forehead,
applying onion on forehead, drinking boiled water, etc.
• 3% Housewives prefer Ayurvedic Medicines like sudharshan
tablet, tulsi kadha etc.
iv. Vomiting
5
N= 620
v. Bad Stomach
• 45% Housewives uses Home Remedies like Drinking coffee,
Buttermilk, Ajowan, Asafoetida, etc.
• 28% Housewives prefer Allopathic Medicines like Gelusil,
Lomotil, Cyclopam, Norflox, etc.
• 7% Housewives take Pudin Hara.
• 4% Housewives take Lomotil.
vi. Acidity
• 44% Housewives prefer Allopathic medicines like Gelusil,
Digene, Zinetac, Pantocid, Rantac, etc.
• 32% Housewives use Home Remedies like Milk, lemon juice,
Amla, Ajowan, etc.
• 6% Housewives never experienced Acidity.
6
N= 620
ix. Toothache
7
N= 620
Research Objective
8
N= 620
Research Methodology
A structured questionnaire for the study subjects (Housewives) was
designed within the scope of given objectives. Mumbai was divided into
5 zones. Within each zones, Housewives were interviewed from different
areas.
ZONE SUBURBS
9
N= 620
SAMPLE BREAK – UP
Q.1- i
If any person in your family has the following
diseases, then what is the treatment that you
suggest?
10
N= 620
HEADACHE
11
N= 620
PERCENTAGE
RESPONSE TOTAL
SR.NO OF
(Headache) RESPONSES:869
RESPONSES
3. Saridon 55 13%
4. Disprin 32 7%
5. Anacin 17 4%
6. Combiflam 17 4%
7. Aspirin 4 1%
8. Novalgin 5 1%
I. TOPICAL APPLICATION 180 21%
Interpretation: Headache
• 49% Housewives prefer Crocin.
• 21% Housewives prefer Topical Applications like Vicks balm,
Amrutanjan balm, etc.
• 11% Housewives use Home Remedies like Oil massage, hot
beverages, Steam inhalation, etc.
• 3% Housewives prefer taking rest.
• 2% Housewives avoid taking medicines.
Q.1- ii
If any person in your family has the following
diseases, then what is the treatment that you
suggest?
14
N= 620
16
N= 620
Q.1- iii
If any person in your family has the following
diseases, then what is the treatment that you
suggest?
FEVER
17
N= 620
18
N= 620
TOTAL
SR.N RESPONSE PERCENTAGE
RESPONSES:79
O (FEVER) OF RESPONSES
8
3. Metacin 53 11%
4. Nise 11 2%
5. Combiflam 10 2%
6. Calpol 8 1%
Interpretation: Fever
Q.1- iv
20
N= 620
VOMITING
21
N= 620
22
N= 620
2. Responses likeDigene,Electrolyte
39 30%
powder,Rantac,Acidil tablet, etc.
3. Avomine 11 8%
4. Ondem 5 4%
5. Parinorm 10 8%
6. Stemcil 6 4%
7. Vomistop 5 4%
8. Gelusil 3 2%
23
N= 620
Interpretation:Vomiting
Q.1- v
24
N= 620
BAD STOMACH
25
N= 620
26
N= 620
SR.NO PERCENTAGE
RESPONSE TOTAL
OF
(BAD STOMACH) RESPONSES:811
RESPONSES
3. Ajowan 31 11%
4. Asafoetida (Hing) 18 6%
6. Curd 14 5%
7. Buttermilk 5 2%
Q.1- vi
28
N= 620
ACIDITY
29
N= 620
30
N= 620
Interpretation: Acidity
Q.1- vii
32
N= 620
33
N= 620
35
N= 620
Q.1- viii
If any person in your family has the following
diseases, then what is the treatment that you
suggest?
SORE THROAT
36
N= 620
37
N= 620
TOTAL
RESPONSE PERCENTAGE
SR.NO RESPONSES:73
(SORE THROAT) OF RESPONSES
5
I. GARGLING 312 50%
1. Gargling with Salt water 182 58%
2. Gargling with plain water 65 21%
3. Warm Water Gargling 50 16%
4. Gargling with Turmeric and Ghee 11 4%
5. Gargling with Mouthwashes 2 1%
6. Gargling with Tantum or Betadine 2 1%
II. HOME REMEDIES 138 22%
1. Using Turmeric or Turmeric in Milk 33 24%
2. Ginger 12 9%
3. Drinking Warm Water 8 6%
4. Honey 8 6%
5. Steam Inhalation 7 6%
6. Basil Leaves (Tulsi) 4 3%
7. Responses like Alum, Almond,
Soups, Cold Milk, Icecream,
Eucalyptus Oil, Wet Grapes, 67 49%
Garlic, Brandy, Clove, Tea, Pepper,
Kaadha, etc.
III. CONSULT THE DOCTOR 69 11%
V. UNSPECIFIC RESPONSES 36 6%
38
N= 620
Q.1- ix
39
N= 620
TOOTH ACHE
40
N= 620
3. Gargling 04 2%
1. Combiflam 63 46%
2. Responses like
antibiotics, Crocin, 43 31%
Diclogem, etc.
3. Any Painkillers 28 20%
4. Brufen 04 3%
IV. NEVER EXPERIENCED 55 7%
V. UNSPECIFIC RESPONSES 28 4%
41
N= 620
1. Gumex 8 33%
➢ 27% Housewives use Home remedies like Clove oil, gargling, etc.
etc.
42
N= 620
Q.2
Do you have a family Doctor / Physician?
(N = 620)
LIST OF HOUSEWIVES
Total- 620
43
N= 620
QUESTIONNAIRE
SVKM’s NMIMS University
HOUSEWIFE SURVEY
Good morning / Good Afternoon / Good Evening. I am
__________________________ from NMIMS University conducting a survey for
housewives only.
Q 1. If any person in your family has the following diseases, then what is
the treatment that you suggest?
45
N= 620
(a) Headache
__________________________________________________________________
__________________________________________________________________
(c) Fever
__________________________________________________________________
__________________________________________________________________
(d)Vomiting
__________________________________________________________________
__________________________________________________________________
(f) Acidity
__________________________________________________________________
__________________________________________________________________
46
N= 620
(h)Sore Throat
__________________________________________________________________
__________________________________________________________________
Yes No
CLASSIFICATION DATA
Age Group:
47
N= 620
48