TwitterShip/BloggerShip/LikeShip can it Equal Thought

Leadership?
I’ve been working with Joshua our Director of Social
Marketing and found out we have started making waves in
the Social Marketing space. As a company we have been
working hard to evangelize Influence Marketing and
establish ourselves as one of the thought leaders in this
space.

So I figured this week I would do a little introspection work

and analyze how I feel we are doing on the main prongs of
our Social activities and rate them:
Corporate Blog: B+

Likes: I like the content we are posting, I like the frequency, I like the variety, I like the depth the posts offer.

Dislikes: Number of Exec’s posting- I’d love to see more of our team contributing. I’d love to see us vet out
the “ How It Works” section. It’s currently hidden. I’d love to see us respond sooner to comments. I’d like us to
publish our editorial calendar for each week in advance, I’d like us to add guest bloggers.
Corporate FanPage: C+

Likes: I like we have a fanpage, I like we have fans, I like we know how to feed our blogs into our FP, I like the
fact we are starting to post company photo’s, I like the fact we have at least started on discussion, I like the
fact we getting impressions, I like the fact we are getting comments.

Dislikes: No original content for our FaceBook followers, no “real” active discussions, to few fans, very few
shares, no guest interviews, zero contributions by SocialMatica employees outside of the auto content feeds,
no offers for our followers.
Corporate Twitter Account: C

Likes: I love the fact we have an account, I love the fact we have followers, I love the fact our retweet rates
are so high for a new account, I love the fact we have our blog tied into our twitter account, I love the fact we
receive so many direct messages, I love the fact we create our own unique twitter headlines.

Dislikes: I wish we were quoted more on twitter, I wish the higher profile pundits would reach out to us for
connections, I wish we had 100K followers in marketing.

I wish we had more SocialMatica employee tweets on our services and customer success stories, I wish we
had guest tweeters, I wish we had a customer support twitter account, I wish we were listed more.
Other Social Activities: B

I love our article writing, social bookmarking, commenting and SERP mention results.
Bottom-line Overall Grade: B

I am have happy with were we are but would love see us strive for getting all of our digital and social efforts
to an “A” level. I think this would go a long way towards establishing our firm as a leader in Digital and Social
Marketing. The way to wield influence is to have relevance and power. This is done via having a voice on-line
and being in the conversation. We are making good strides in this direction.
As I started this blog I mentioned twittership., bloggership and Likeship (facebook) as three potential areas to
spread our thought leadership. We have a very detailed plan we are executing from and the results are
starting to yield. I’ll keep you all apprised of our efforts and tactic’s.

We’d love your feedback on how you think we are doing as well. Please post a comment on how you would
rate our efforts.

Se you on-line.

Jim

@jimweldonjr

facebook.com/socialmatica