INDUSTRIAL MARKETING ON TEXTILE INDUSTRIES

Textile Industry in India:

Textile Industry in India is the second largest employment generator after agriculture. It holds significant
status in India as it provides one of the most fundamental necessities of the people. Textile industry was
one of the earliest industries to come into existence in India and it accounts for more than 30% of the
total exports. In fact Indian textile industry is the second largest in the world, second only to China.
Textile Industry is unique in the terms that it is an independent industry, from the basic requirement of
raw materials to the final products, with huge value-addition at every stage of processing. Textile
industry in India has vast potential for creation of employment opportunities in the agricultural,
industrial, organised and decentralised sectors & rural and urban areas, particularly for women and the
disadvantaged. Indian textile industry is constituted of the following segments: Readymade Garments,
Cotton Textiles including Handlooms, Man-made Textiles, Silk Textiles, Woollen Textiles, Handicrafts,
Coir, and Jute. Till the year 1985, development of textile sector in India took place in terms of general
policies. In 1985, for the first time the importance of textile sector was recognized and a separate policy
statement was announced with regard to development of textile sector. In the year 2000, National
Textile Policy was announced. Its main objective was: to provide cloth of acceptable quality at
reasonable prices for the vast majority of the population of the country, to increasingly contribute to the
provision of sustainable employment and the economic growth of the nation; and to compete with
confidence for an increasing share of the global market. The policy also aimed at achieving the target of
textile and apparel exports of US $ 50 billion by 2010 of which the share of garments will be US $ 25
billion.

Strengths of Indian textile Industry:

India has rich resources of raw materials of textile industry. It is one of the largest producers of cotton in
the world and is also rich in resources of fibres like polyester, silk, viscose etc.


India is rich in highly trained manpower. The country has a huge advantage due to lower wage rates.
Because of low labor rates the manufacturing cost in textile automatically comes down to very
reasonable rates.

India is highly competitive in spinning sector and has presence in almost all processes of the value chain.

Indian garment industry is very diverse in size, manufacturing facility, type of apparel produced, quantity
and quality of output, cost, requirement for fabric etc. It comprises suppliers of ready-made garments
for both, domestic or export markets.

Weaknesses of Indian textile Industry:

Indian textile industry is highly fragmented in industry structure, and is led by small scale companies.
The reservation of production for very small companies that was imposed with the intention to help out
small scale companies across the country, led substantial fragmentation that distorted the
competitiveness of industry. Smaller companies do not have the fiscal resources to enhance technology
or invest in the high-end engineering of processes. Hence they lose in productivity.

Indian labour laws are relatively unfavorable to the trades and there is an urgent need for labour
reforms in India. 

India seriously lacks in trade pact memberships, which leads to restricted access to the other major
markets.

Outlook for Indian textile Industry:

The outlook for textile industry in India is very optimistic. It is expected that Indian textile industry
would continue to grow at an impressive rate. Textile industry is being modernized by an exclusive
scheme, which has set aside $5bn for investment in improvisation of machinery. India can also grab
opportunities in the export market. The textile industry is anticipated to generate 12mn new jobs in
various sectors.

India Textile Industry:

Until the economic liberalization of Indian economy, the

India Textile

Industry

was

predominantly unorganized industry. The opening up of

Indian economy post 1990s led to a stupendous growth of this industry

India Textile Industry is one of the largest textile industries in the world.

Today, Indian economy is largely dependent on textile

manufacturing and

exports. India earns around 27% of the foreign exchange from exports of

textiles. Further, India Textile Industry contributes about 14% of the total

industrial production of India. Furthermore, its contribution to the gross

domestic prod

uct of India is around 3% and the numbers are steadily

increasing. India Textile Industry involves around 35 million workers

directly and it accounts for 21% of the total employment generated in the
economy.

Strengths of Indian Textile Industry are as fol

lows

fiber raw material manufacturing capacity

tent

Flexible textile manufacturing systems

Weaknesses of Indian Textile Industry are as follows


Increased global competition in the post 2005 trade regime under

WTO

Imports of cheap textiles from other Asian neighbors

Use of outdated manufacturi

ng technology

Poor supply chain management

Huge unorganized and decentralized sector

High production cost with respect to other Asian competitors

The Ministry of Textiles under the Government of India has taken some

significant steps to arrest these pr

oblems. It has framed "The National

Textile Policy 2000" to address the aforesaid issues. This policy aims at

negating these problems and increasing the foreign exchange earnings to the

tune of US$ 50 billion by the year 2010. It includes rational road

map

s for

the development and promotion of all the sectors involved directly or

indirectly with the textile industry of India. Furthe

r, the policy also

envisages to

bring the unorganized decentralized textile sector (which

accounts for 76% of textile productio

n) at par with the organized mill sector.

Furthermore, the policy also aims at introducing modern and efficient

manufacturing machineries and techniques in the Indian textile sector.

Overview:

Madhur Threads India private Ltd

Madhur Threads Ind

ia Pvt. Limited is one of the most widely

recognized names in thread market for manufacturing of premium quality

threads.

We are the second largest manufacturer of Trilobal, Rayon and Metallic

Embroidery Thread, in India, which are especially designed for

all Multi

head Embroidery machines. Our threads are environment friendly, colour

fast with almost zero breakage at high speed even up to 800

1000 spm,

knot free and digitally colour matched.

With years of experience, we have developed expertise in manufa

cturing

threads for all purpose and specialize in embroidery threads.

Madhur Threads India Pvt. Limited is creating high quality using the most

innovative techniques and modern technology in order to deliver best

product in very competitive price. We boast

s of products of superior quality,

widest range of colors, wide range of products for almost every use and

highly customized products.

Our USP is offering the best product at competitive price through well
established distribution network

throughout

the co

untry.

Our exclusive

client list includes reouted garment export houses and buying houses in

India and abroad.

Our Premium quality products are backed by our timely delivery and prompt

services. These special qualities have grown our loyal clientele in Ind

ia and

various other countries. Committed to achieve 100% customer satisfaction,

we take extreme care to ensure consistent and timely delivery of our

products at most reasonable prices.

Our Values

Result oriented products and performance based on:


Ambitio

Trust

Accountability

Goals for long term value creation and customer delight:

Madhur Threads will strive to deliver the best quality product performance.

Madhur Threads will never sacrifice long

term quality performance for

short

term payoffs and will ne

ver use long

term focus as an excuse for short

term product quality performance.

Our Aim:

We aim to accurately meet the needs of our markets across the world

through the development and introduction of existing and new products.

These products are develope

d to meet, and exceed our customer's

expectations in the areas of quality and performance.

Quality Policy:

Madhur Threads ensures in

house production, stringent quality control, and

superior finishes, routine checks on cost and innovative products.

We work

hard to achieve maximum customer’s satisfaction with our

manufacturing practices and we strive for excellence in the products and the

services offered by us. Our qualitative products are provided to our esteemed

customers at competitive prices to pose an

example for the future.

We are constantly looking for new ways to improve our products and
services. The efficient synthesis of best quality customized products is the core of our success.

We have over the last few years initiated several significant growt

initiatives and established a solid platform for growth in an attractive

industry segment.

Distribution Network:

Through strategic alliances and well established channel network, Madhur

Threads has built an excellent marketing network across the countr

y. With a

network of Zonal offices backed by several stock points located close to our

major thread consuming centres, we provide easy access and deliver superior

service to our customers.

SUPPLIERS:

Industrial threads are used by the var

ious manufacturing

industries like shoe (yash shoe company), bags & purse (m&O), sports

goods, upholstery, garment jeans manufacturers etc. Madhur threads are

supply their goods to above manufactures.

Madhur Threads has following products :

Madhur Threads

offer an ample array of industrial threads that mainly

include trilobal, viscose, metallic, poly core spun, bobbin threads and

knitting zari. Our industrial threads are used by the various manufacturing

industries like shoe, bags & purse, sports goods, uph

olstery, garment jeans

manufacturers etc. All our products are made up of best quality raw

materials and are highly valued in quality cautious market.

We at Madhur Threads follow strict quality controls due to which we have managed to retain our
leadership

in this field. Our brand 'MAYUR' and

'LANCER' are very popular in the garment industry. Our products are

manufactured keeping in par with the international quality norms. Our

products have earned us a long list of prestigious clients situated in India as

well as other foreign countries.

Features of Madhur threads


Madhur threads Scores on quality, price, range and availability.

All threads are Eco friendly and free from AZO dyes and carcinogens.

OEKO TEX 100 Class I certified.

Excellent results on Ta

jima, Barudan, ZSK, Schiffli and Multi

head

machines.

Completely knotless threads with superior tenacity and lustre.


Accurate length and

minimum shrinkage

No Breakage at high speed

Accurate colour matching and Colour Fastness of ISO 105 standard.

Wide col

our range

Moisture Retention less than 0.5%.

Well established distribution network.



We can produce threads as per customer's specifications.

1. MAYUR TRILOBAL THREAD:

Madhur Threads offer MAYUR trilobal embroidery dyed thread for Multi

Head Embroidery Mach

ines, It is made of and twisted from Low Shrinkage

Type 100% polyster trilobal filament yarn.

MAYUR trilobal embroidery thread, is constructed with special continious

filament which eliminates looping, puckering and virtually all thread breaks.

Suitable fo

r almost any application, Our MAYUR Trilobal thread is

extremely durable and smooth running. Our Vibrant colors which are silky and luxurious as well as
resistant to chlorine bleach, make Mayur Trilobal,

the ideal thread for embroidery.

Features :


Superi

or strength for fewer threads breaks and reduced down time.

Low elongation eliminates looping and puckering for hours of worry

free embroidery.

Colourfast to chlorine bleach and soda; ideal for embroidery on items

which are subject to harsh industrial laun

dering at 800C

Available in over 1000 spectacular shades.

Highly lusterous, gives effect of a silk thread.


Economically priced to fit even the most conservative budget.

120D is readily available.

Suitable for all imported and Indian multihead embroidery ma

chines.

Accurate colour matching.

Eco friendly, free from carcinogens and AZO dyes.

OEKO TEX100 Class I certified.


Mainly used in woven garment, leather and denim garments

decorative stitch for leather products and knitted products.

We can give trilobal th

read in 80D, 100D, 150D, 300D, 600D and

single/two or three ply also, as per customer specifications.

Packaging: 800Mts (22Grams) TUBE, 2000 Mts and

5000Mts(YCONE).

2. MAYUR VISCOSE FILAMENT THREAD:

We offer a variety of viscose embroidery thread that is a

vailable in various

varitey in terms of deniers colour and lustor .Unlike lower quality viscose threads, MAYUR VISCOSE
THREADS retains its strength and luster, even

after washing.Our high quality threads are widely used across various

industries for multi

head embroidery work.

Features :


100 D is readily available in 600 shades.

These are dyed under HP/HT hence ensures 100% colour matching

Colour fastness ISO 105 standard and 4

5 for rubbing fastness (dry

and wet).

Highly lusterous thread.

Our threads are

OEKO TEX 100 Class I certified, eco friendly, free

from AZO dyes and carcinogens.



We can also provide 120, 150, 300, 450 Denier as per customer

specifications.

Packaging: Finish product in 900mts tube and 5000mts V cone.

3. METALLIC THREADS

Madhur Thread

s offers various thread counts and types in metallic. MAYUR

metallic’s

are available in a wide variety of Gold, Silvers and precious

metals, dazzling Jewel and iridescent tones,

multicolour’s

and soft, subtle

elegant shades in three different ranges to cat

er to your embroidery, weaving

and knitting requirements

MAMILON:

It covers all smooth and highly lusterous

metallic’s

METALLIC:

It covers all requirement of embroidery with subtle metallic

shine.

Mamilon and Metallic yarn highly fulfil your embroidery ne

eds

LUREX:

It covers the need of metallic yarn in weaving and comes in an

array of colours.

Features :

These are highly lusterous threads.


Base filament nylon 120d Mayur metallic.

Highly Lubricated hence give a smooth running on all multi head

embroidery o

r stitching machine thus providing less breakage and

high productivity.

Unique Metallic coating to protect lustre during sewing

Colour fastness 600C (Detergent wash).

Ready stock of more than 70 colours is available. Any other colour

can be developed as pe

r specification


It can be developed in Rayon/Polyester from 80

600 deniers as per

specifications.

Like all other Madhur Threads, MAYUR METALLIC THREADS can

be used for embroidery and decorative stitching on anything from

lingerie and sports fashion through

to jeans, coats, shoes and home

wares.

Eco friendly, free from AZO dyes and carcinogens.

Packaging: 2000 mts Y cone

4. POLYESTER SEWING THREAD / BOBBIN THREAD

:
AS a manufacturer of high quality embroidery threads, MADHUR

THREADS is also involved

in the development of top grade bobbin threads.

MADHUR bobbin threads are a guarantee for perfect stiching. All

harmonize with our complete range of top threads and of course have the

same high quality, which means outstanding performance and hence contri

buting our bit to your high prodcuctivity.

We offer a wider range of colours in polyster bobbin threads that is very

durable and available in a variety of colours.

Features :

Our sewing threads are made of super high tenacity fibres.


Available in all coun

t and TKT.

Our threads have auto coner. These are spliced / electronically cleared

at Auto Coner Auto spliced & TFO.

Being TFO and auto spliced it gives smoothness, evenness and knot

less threads.

Colour range: ready stock of 1000 + colours.

Customised col

ours can also be produced within short notice.

Elongation depending on count, from 10% to 15%



Colour fastness at 80 0C is guaranteed.

Special lubricant is applied through P.A. Winder which ensures better

and smooth sew ability.

Eco friendly, OEKO TEX 100 C

lass I certified.

Packaging: 180MTS 300MTS 800MTS, 1000MTS, TUBE 5000MTS

and 10000MTS in cone.

5. POLYESTER

CORE SPUN:

AS a manufacturer of high quality embroidery threads, MADHUR

THREADS is also involved in the development of top grade bobbin threads.

MA

DHUR bobbin threads are a guarantee for perfect stiching. All

harmonize with our complete range of top threads and of course have the same high quality, which
means outstanding performance and hence

contributing our bit to your high prodcuctivity.

We offer

a wider range of colours in polyster bobbin threads that is very

durable and available in a variety of colours.

Features :

Lancer core spun is highly lubricated with special lubricants to

provide excellent sewing performance.

TEX No 75,50,36,25 is readil

y available.


High tenacity, low shrinkage, non

static, low heat build up.

Very high resistance to heat due to heat cover.

It is OEKO TEX 100 Class I certified

Ideal for all types of sewing machines.

Very good lustre due to the Special Polishing Treatment.

LANCER core spun is mainly used in Jeans, Trousers, Lingerie,

Jackets & Coats, slacks, Leather garments, leather goods etc.



We can also produce as per customer's specifications

Packaging: 2000 Mts. Cone.

6. KNITTING ZARI

Madhur Threads offers knitting

ari

, which is made of polyester single

metallised monofilaments, supported with two ends of 15d, 20d or 40d

polyamide nylon monofilament. A gaumet of more then 20 colours

available,

High strength


Graceful, lusterous sheen.

Super soft

Very smooth to be used

for circular knitting

Mayur knitting Zari is recommended for Nylon stockings, panty hose,

fine gauge and bathing suit fabrics

Packaging: cones of 500 gms. Net weight.

Recommendation: