Professional Documents
Culture Documents
APRIL 2008
MICROSOFT’S
WWW.TECHNOLOGYREVIEW.COM DAZZLING APP:
PHOTOSYNTH
p76
IN IRAQ, A
TECHNOLOGY
SURGES p70
THE KINDLE,
CRACKED
OPEN p94
SPECIAL
ISSUE
Emerging
Technologies 2008
PAGE 51
$4.99
04
0 71486 01308 2
Our color prints run on just pennies a page. Our
of color. Our total satisfaction guarantee* protects
xerox.com/frugalcolor 1-800-ASK-XEROX
*The Xerox Total Satisfaction Guarantee applies to equipment under warranty or a full-service Xerox maintenance agreement and is subject to certain conditions.
© 2008 XEROX CORPORATION. All rights reserved. XEROX®, sphere symbol, Phaser ®, WorkCentre® and Xerox Color. It makes business sense are trademarks of XEROX CORPORATION in the United States and/or other countries.
tracking software increases the mileage you get out
your investment. Xerox Color. It makes business sense.
Nfncsbof Nfncsbo
I3P!Npmfdvmft
Qvsjgjfe
!Xbufs
Two-thirds of the world
is covered in water.
Shouldn’t three-thirds of
the world’s population
be able to drink it?
Water desalination from GE turns saltwater into
drinking water for areas that need it. With such
an inexhaustible supply, imagine if, one day,
no one need go thirsty again. It’s all part of our
blueprint for a better world.
Desalination Membrane
Tbmuxbufs
Voefs!Qsfttvsf
Dbujpot Bojpot
I3P!Npmfdvmft I3P!Npmfdvmft
Qvsjgjfe
!Xbufs
CONTENTS VO L U M E 1 1 1 , N U M B E R 2
FEATURES Q&A
4 T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
TECHNOLOGYREVIEW.COM
a technology designed to operates; Vinod Khosla, one con coils unspool, spreading
charge battery-powered of the world’s most prominent out a network of processors.
devices wirelessly; view a venture capitalists and a major
nanotube radio in action. investor in Coskata, describes
the benefits of the technology.
C O S KATA (D E M O); B R O DY C O N D O N (D I G ITAL ART); J EAN LIVET, J E F F LI C HTMAN, ET AL. (TR10)
/HACK
The Kindle, Amazon’s new
/TR10 wireless e-book display, could
Behind every great innova- finally convince many readers
tion is a great innovator. We’ve that the time has come to go
got video of the researchers digital. In a video demonstra-
who made the TR10 possible, /DEMO tion, we explain the working of /DIGITALART
explaining and demonstrating This issue’s Demo looks at the the Kindle’s interface and spe- Explore some of the work
their work. See Harvard pro- process that Coskata, a startup cial features, such as the ability that the Whitney Museum
fessor Jeff Lichtman display based in Warrenville, IL, uses to annotate. of American Art’s Christiane
his complex brain-wiring dia- to create ethanol from wood Paul discusses in her essay
grams, which are at the core chips, old tires, and garbage. /EXPANDABLESILICON about digital art. See the
of the emerging field known William Roe, Coskata’s CEO, We’ll show you how a new kind figures in Brody Condon’s
as connectomics; watch MIT’s walks the reader through of computer chip stretches Resurrection move, and watch
Marin Soljačić explain the the company’s lab, explain- to cover large areas. Visit our John Gerrard’s Dust Storm
motivation behind WiTricity, ing how the novel technology website to see the chip’s sili- (Dalhart, Texas) unfold.
6 T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
U
"ERANOEPU
!NA=PEREPU
7\=`ZO\R]eSaSSbOZS\b>S`VO^aWb¸a\]ac`^`WaSb]TW\ROg]c\URWdS`aSO\
7\ \RSRcQObSR
e]`YT]`QSW\bVS^ZOQSbVOb¸aV][Sb]bVSQ]c\b`g¸aaWfbVZO`USabc\WdS`aWbgOP
P]][W\U
SQ]\][gO\RO`S^cbObW]\T]`Q`SObWdWbgO\RW\\]dObW]\0cb]c`bOZS\b^]]ZWaR
RSS^S`
bVO\g]cSdS`W[OUW\SR:]]YQZ]aS`G]c¸ZZTW\RaQWS\bWabaO`bWabaS\UW\SS`aQ]RS
Se`WbS`a
\c[PS`Q`c\QVS`aO\R[]`SbVSP`WUVb[W\Rag]c\SSRb]VSZ^g]c`PcaW\SaaU`]e
Call 888.867.2489
www.orlandoedc.com
CONTRIBUTORS
far bigger.” MacIntyre gies are changing our less power transmission
writes on culture, sci- ‘image world.’” Paul has back in the 19th century,
ence, and technology for written extensively on before vast networks
publications such as the new-media arts and has of cables were strung
New York Times, Wired, lectured internationally up to deliver electricity
Slate, the Boston Globe, on art and technology. A around the world. “Now,”
and the San Francisco revised and expanded says Chu, “so many of
Chronicle. version of her book us carry around wires
Digital Art will come out and chargers along with
this year. She teaches our various devices that
JEFFREY MACINTYRE as an adjunct profes- researchers are realiz-
wrote this month’s sor in the MFA com- ing it’s time to shed the
feature on Photosynth, puter art department weight of these wires.”
an application being at the School of Visual Chu spent six years as a
developed by Microsoft Arts in New York, the producer for National
that was demonstrated, Digital+Media Depart- Public Radio and is now
to great approval, at ment of the Rhode a science writer based in
the 2007 Technology, Island School of Design, Somerville, MA.
Entertainment, Design CHRISTIANE PAUL the Berkeley Center
Conference in Monterey, is adjunct curator of for New Media at the
CA (“Microsoft’s Shiny new-media arts at the University of California,
New Toy,” p. 76). Photo- Whitney Museum Berkeley, and the San
synth can create a navi- of American Art in Francisco Art Institute.
gable 3-D tableau of a New York City. In this
place—say, Notre Dame month’s essay (“Art
Cathedral—by process- Games,” p. 82), she intro-
ing multiple photos of it duces us to pieces of art
found on websites such that use digital tech-
as Flickr. “I was drawn to nologies as both subject SUE TALLON photo-
the story of Photosynth and medium. “A lot of graphed the image you
because it sounded so my work focuses on inte- see on our cover. “We
preposterous,” says grating digital art, which worked on several con-
MacIntyre. “I was told still exists mostly on the cepts over the course of
someone had broken fringes of the traditional JENNIFER CHU pro- a few days,” says Tallon.
the frame between what art world, into ‘art at files Marin Soljačić, an “Sometimes it takes days
we think of as the media large,’” Paul says. “Digital MIT physicist who is of playing with materials
of photography and of art has been around for looking to do for power and sets before you find
video. Photosynth is, in more than 40 years, and what wireless networks yourself pulling back to
its feel, a hybrid of both, its history connects to have done for the Inter- the basic elements of an
and the early demos other media throughout net: cut the cord (p. 62). image or concept.”
excited the imagination the past century. I am Soljačić and his team are Born an “Anglo-
of everyone I know who very interested in digital developing technolo- Argentine,” Tallon now
saw them. What’s more art projects that explore gies to wirelessly power lives in San Francisco.
compelling is that none their medium in rela- devices such as laptops, She has been a profes-
of us can quite predict tionship to more estab- cell phones, and iPods; sional photographer for
where its formal innova- lished art forms—such as their work is celebrated 20 years but considers
tions will lead. Photo- painting, photography, as part of this year’s herself “more of a pic-
synth feels like only the and video—and show TR10. Inventor Nikola ture maker than a pic-
beginning of something how new technolo- Tesla advocated wire- ture taker.”
8 CONTRIBUTORS T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
I n n o v a t i v e L C O S Te c h n o l o g y
Exclusive AISYS Optical System
REALiS x700 New AC Lamp System
LCOS XGA Projector
4000 ANSI lumens
Ultra-Wide Zoom Lens
U l t r a - P o r t a b l e a n d A ff o rd a b l e To download your free whitepaper and
enjoy a free cup of coffee* on AVI,
please visit www.aviinc.com/techreview8A
Or set up a consultation by calling toll-free 866.299.6835
*Free coffee offer limited to the first 50 respondents.
LETTERS
10 LETTERS T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
UNIVERSITY RESIDENTIAL COMMUNITIES
Information Center
300 Third Street Cambridge, MA 02142
tel (617)374-9303 fax (617)374-9307
urc@bealresidential.com www.303third.net
Department of Defense
from 2001 to 2005, has
These technologies
are wonders, but gener-
What’s Wrong
attracted support well beyond his aco- ally they have not been accompanied by with the Kindle
lytes. That’s because warfare has shifted shifts in military doctrine and organiza- JASON EPSTEIN SUSPECTS THAT
away from massed, set-piece battles tion. The result: a tidal wave of data is THE MARKET FOR ELECTRONIC
READERS WILL BE LIMITED.
between similar forces. Instead, nearly being created that can swamp systems
all conflicts since the end of the Cold still organized around large units (such
War can be described in terms of swarm- as army divisions, naval strike groups, or NO ONE CAN doubt that digitization
ing “hiders and finders.” Combatants air force wings) whose goal is to apply and the Internet, together with vari-
stay hidden, pop up to strike, and then “overwhelming force” at some mythi- ous factors intrinsic to the publishing
disappear until they attack again. cal “decisive point.” Generally speaking, industry, will radically transform the
This change has been most apparent in these large units cannot quickly dis- distribution of books: books can now
the rise of anticolonial guerrilla wars over seminate the information they collect be transmitted directly from writer to
the past half-century. In these conflicts, throughout their networks and then reader, eliminating much of the tradi-
insurgents remain hidden—swimming allow smaller constituent parts to swarm tional publishing supply chain. Research,
in “the sea of the people,” as Mao put it. against insurgents. technical data, and the contents of dic-
Conventional militaries have lost most of This disjunction between technology tionaries, manuals, certain journals, and
HAR RY CAM P B E LL
their wars against such enemies. and organization was one reason we encyclopedias of all kinds can now be
Today, this hider-and-finder dynamic floundered in Iraq from 2003 to 2006. sent to users’ screens, item by item, on
has become even more dominant, and But a shift began last year, away from demand. This largely ephemeral material
12 NOTEBOOKS T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
need no longer be distributed ies these characteristics to as those that enable the thermal and
in book form. perfection? catalytic conversion of biomass—await
But for books that embody The most rational form technology innovation. The companies
the ancient and ongoing dia- of digital transmission is working to deliver the necessary break-
logue that constitutes civili- not an electronic reader throughs range from small, privately
zation, the format of printed posing as a book but an funded startups to behemoths such as BP.
and bound sheets is optimal actual library-quality Important work is under way. LS9 is
and inescapable. True, a mar- paperback that has been using synthetic biology to move path-
ginal market of indeterminate size may printed, bound, and trimmed at low cost ways from plants into bacterial cells,
exist for handheld screens, serving some on demand, created from a digital file at with the goal of making petroleum from
readers of seasonal fiction and nonfic- point of sale by a machine like an ATM. the fermentation of cellulosic feedstocks.
tion. However, the assumption that Test versions of this machine, sponsored Amyris, a company that began working
because content can now be transmitted by On Demand Books, of which I am on the malaria drug artemisinin, is trans-
electronically most books hereafter will cofounder, are or will soon be making forming itself into a biofuel company
be read on screens overlooks such fac- books in several locations. A commercial using the same technology platform.
tors as cost, convenience, reliability, and version will be ready for general distribu- Gevo is now taking on BP and DuPont
human nature, as well as the peculiar tion this summer. in the race to commercialize butanol (see
nature of books. “Cellulolytic Enzymes,” p. 52).
JASON EPSTEIN WAS THE EDITORIAL DIRECTOR OF
In Jonathan Swift’s Gulliver’s Trav- RANDOM HOUSE FOR OVER 40 YEARS AND A CO- Range Fuels has developed an anaero-
FOUNDER OF THE NEW YORK REVIEW OF BOOKS. IN
els, Lemuel Gulliver encounters the 2004, HE COFOUNDED ON DEMAND BOOKS. bic gasification technique to convert bio-
airborne island of Laputa, inhabited mass into ethanol. Elsewhere, a number
E N E R GY
by so-called projectors—what today we of researchers speculated that they could
would call inventors. The projectors are Mining Pathways improve on Range’s syngas-to-ethanol
growing cucumbers on the theory that
because they absorb heat and energy
for Biofuels catalytic-conversion process by replac-
ing it with microbes (see “Ethanol from
VINOD KHOSLA EXPLAINS THE
from the sun, cucumbers can replace Garbage and Old Tires,” p. 96). Cos-
EXCITEMENT OVER NEW WAYS TO
traditional sources of warmth and light: MAKE FUELS. kata was born as a sci-
biofuels 300 years avant la lettre. Gulliver ence experiment with a
also wonders why Laputan coats fit badly, THE WORLD OF fuel chemistry and license to the technology
until he visits a tailor and finds himself production is undergoing exciting from the University of
being fitted by compass and quadrant. change. The range of possible biofuels Oklahoma and Okla-
The new Kindle from Amazon (see includes butanol, cellulosic gasoline, homa State University,
Hack, p. 94) and its many failed prede- cellulosic biodiesel, cellulosic “bio- a few million in seed
cessors are Laputan biofuel production crude,” and many more. We will be able funding, and a few great
and tailoring. Take, for example, the to remove a hydroxyl group here, add a researchers.
Kindle’s price of $400: the first book hydrogen there, and create a longer or A wide variety of biofuel processes
downloaded will cost the reader $410, shorter carbon chain to optimize fuels. are being tried in two important areas:
assuming $10 per download. This means Researchers and innovators from designing new microbes and enzymes
that the first 20 books a reader buys will disparate fields are coming together to with the latest technologies, such as syn-
cost $30 each, the first 40 will cost $20, work out a new approach to biofuels. thetic biology, and using fresh catalysts
and so on—by which time the device will This “innovation ecosystem” is replacing and new approaches for gasification and
probably have failed, gotten lost, or been the traditional energy research orga- catalysis. These and other advances in
replaced by a newer model. Or consider nizations and companies, which have biofuels have happened in just the last few
function. The designers of handheld been unable to make sufficient progress. years. Imagine what new ideas the inno-
readers aim to approximate as nearly as While some common chemical and bio- vation ecosystem will bring to the devel-
possible the characteristics of a physical logical pathways, such as the biological opment of biofuels in the next decade.
book—including, I am told, pages that ones used to ferment sugar for ethanol,
VINOD KHOSLA IS THE FOUNDER OF KHOSLA VEN-
actually feel like paper; but why bother, have long been used successfully in bio- TURES, A VENTURE CAPITAL FIRM THAT HAS BACKED
A NUMBER OF BIOFUEL COMPANIES, INCLUDING LS9,
when the physical book already embod- fuel production, others pathways—such AMYRIS, GEVO, RANGE FUELS, AND COSKATA.
W W W . T E CH N O L O G Y R E V I E W . C O M NOTEBOOKS 13
FROM THE EDITOR
O
n November 20, 1917, at the Battle of Cambrai, a new can study before going on patrol and add to upon returning.” It
technology was used successfully for the first time. is part of a broader effort the military calls “network-centric war-
In a plan conceived by a young British staff officer fare,” in which information is swiftly relayed to soldiers. TIGR is
named J. F. C. Fuller, hundreds of tanks advanced on popular with junior officers because it allows them to exchange
astonished German trenches. The gains of the British Army were information in a way that recalls the “peer production” common
soon lost, but within the year Fuller had planned the tank opera- to wikis, rather than relying on whatever information a battalion
tions at the Battle of Amiens. There, British tanks broke through intelligence officer chooses to disseminate. Yet as John Arquilla,
the German lines and were followed by Allied infantry, who held a professor of defense analysis at the Naval Postgraduate School
the ground thus taken. The Battle of Amiens ended the stalemate and a leading proponent of network organization in the military,
of trench warfare and led to the end of the First World War. writes on page 12 (“Network Warfare”), “These technologies are
After the war, through command of an experimental mecha- wonders, but generally they have not been accompanied by shifts
nized brigade, in books, and in journalism (often in collabo- in military doctrine and organization. … New organizational
ration with the British military historian Sir Basil Liddell Hart), forms and practices must develop along with new tools.”
Fuller urged the British Army to prepare for a different kind of For anyone who has invested a lifetime in understanding the
war. Fuller believed that tanks should be used in concentrated uses and benefits of a technology that has become outmoded,
formations for their shocking capacity to penetrate the enemy’s it can be supremely hard to think creatively about a new tech-
defenses. But the British General Staff thought tanks should be nology. Our difficulty is that we have powerful emotional reasons
used in support of infantry—despite the successes at Cambrai to dismiss its capacity to disrupt our established ways.
and Amiens, where they had led the advances. Elsewhere in the magazine Jason Epstein provides a different
Yet if Fuller and Liddell Hart were unappreciated at home, example of this melancholy truth (“What’s Wrong with the Kindle,”
they found an audience abroad in one imaginative officer, Heinz p. 12). Epstein may be the greatest living publisher: at Random
Wilhelm Guderian, who translated their work into German and House, where he was editorial director for more than 40 years,
agitated for the adoption of their ideas by the Wehrmacht. he invented the modern paperback, and he cofounded the New
In his autobiography, Panzer Leader, Guderian wrote that in York Review of Books and the Library of America. He is certain
1929, “I became convinced that tanks working on their own or in there will be no large market for electronic readers like Amazon’s
conjunction with infantry could never achieve decisive impor- Kindle (see one cracked open on page 94). Epstein understands
tance. … What was needed were armored divisions which would that the digital transmission of books is an established fact, but
include the supporting arms needed to allow the tanks to fight he believes that “the most rational form of digital transmission
with full effect.” He got his way: starting in May 1940, Guderian is not an electronic reader posing as a book but an actual library-
led a German armored corps in its blitzkrieg (“lightning war”) quality paperback that has been printed, bound, and trimmed
through the Ardennes forest, a campaign that ended with the fall at low cost on demand, created from a digital file at point of sale
of France and the evacuation of the British Army at Dunkirk. by a machine like an ATM.” In this, he is like the British generals
Guderian was 51 in 1940, but he had preserved a quality of mind who understood that the tank was an important new technology,
that seems to atrophy in many of us as we grow older: the capacity but not that it would change warfare.
to be unconfounded by new technologies. Guderian was not How can we stay young? How can we be unconfounded by
merely an enthusiast of the new technology of tanks. He did with- 2008’s “10 Emerging Technologies” (p. 51)? Certainly, we must not
out resistance what Fuller had unsuccessfully entreated his own suspend our critical faculties: not all the scenarios suggested by
generals to do: think creatively about how they might be used. such technologies are equally plausible, and something of the
In “A Technology Surges” (p. 70), David Talbot provides a past always leaks into the future. But we should try to be as little
modern analogue in his account of a new military intelligence attached to the past as teenagers, and to satisfy our creativity not
network called TIGR (or Tactical Ground Reporting System). in the disparagement of new technology but in the contempla-
MAR K O STOW
Developed by the U.S. Defense Advanced Research Projects tion of how it might change our lives. Write and tell me what you
Agency, TIGR is a “map-centric application that junior officers think at jason.pontin@technologyreview.com. —Jason Pontin
A short drive through the verdant hills of Basque country from the resort town of San Sebastian, the Machine Tool Museum
occupies a rustic open space in the center of the small city of Elgoibar. The museum tells the story of the region’s machine
tool industry—beginning centuries ago, when ironworkers took advantage of high-quality local ore to create grillwork for
cathedrals around Spain, and people began developing machines to shape those pieces. Spain’s machine tool sector is
now the third largest in the European Union.
From bicycles and guns in the early part of the last century to airplanes and automobiles today, the industry has continued
to grow and innovate, propelled by research on how to meet ever-changing consumer needs. This research takes place
both within companies and at a network of research centers funded by local companies in partnership with national and
local governments.
www.technologyreview.com/spain/machinery S1
SPECIAL ADVERTISING SECTION
Nicolás Correa, the top milling machine producer in Europe, sells machines that help shape
parts for automobiles, airplanes, and windmill blades.
Process of Creation advances in productivity and precision.” machining process. This same technology
Behind nearly every product in use today Machines today are exponentially faster can also harden the surface of dies degraded
are the machines that created it. “Machine and more precise than those available only by the stamping process.
tools are enablers of almost everything in 20 years ago. The Danobat companies, which together
the world,” says Javier Eguren, managing A number of innovations have made form one of the largest machine tool corpo-
director of the milling-machine manufac- those changes possible. As machines rations in Spain, are world leaders in
turer Nicolás Correa, who was recently increase in both size and speed, retaining machines to grind blades used in airplane
appointed president of the European Com- precision remains a challenge. The engine rotors. The Danobat research center,
mittee for Cooperation of the Machine Tool machines heat up as they work, and this Ideko, focuses exclusively on developing
Industries. “They transform prime materi- increase in temperature causes metal to improvements for machine tools.
als, metals, and other components, to get the expand. “So measuring precisely is one of Fagor Arrasate, a mechanical-press
shapes needed.” Processes such as cutting, the big research areas in this industry, to manufacturer and one of the largest
stamping, milling, drilling, grinding, and know exactly where you are at all times machine manufacturers in the region, has
boring all form part of the process that, for with your tool,” says Eguren. One research taken advantage of improvements in
example, creates the tools and dies to turn goal, he says, is to reduce errors down to motors to redesign its presses. The com-
sheets of metal into automobile parts. the order of only a few microns. pany is now able to make larger presses
Machine tools have gone through a Nicolás Correa has made milling that are flexible enough for customers to
number of technological revolutions. A machines for more than 50 years, selling quickly change the profile of a piece. It’s
hundred years ago, many machines in a them around the world; it is now the top also developed a high-speed robot that
room were often powered by a single motor milling-machine producer in Europe. hovers in the narrow spaces above presses
that turned an axis that propelled a belt whir- These machines tend to be geared toward and can quickly move pieces between
ring along the ceiling. That belt transferred shaping large components, such as dies for machines.
energy to axles, which in turn transferred it shaping the body of a car or the structural “We’re also developing new systems to
PHOTOS COURTESY OF NICOLÁS CORREA
to the machines themselves. A major change components of an airplane. More recently reduce the consumption of energy, materi-
was the introduction of machines with their the company has focused more closely on als, and oil,” says David Chico, product
own independent motors. In the 1970s came the growing energy sector, creating development manager of Koniker, the
computer numerical control (CNC), in machines to shape components of wind- research center of Fagor Arrasate.
which machining operations are directed by mill blades. It also creates specialized, Fagor Automation manufactures solu-
software. Today the vast majority of flexible machines. tions for machine-tool automation.
machine tools produced in Spain are To add value to its machines, in 2007 Recently the company has improved the
equipped with CNC. Nicolás Correa spun off a company called precision of the machining process through
“That was really the largest change in GNC Laser, which patented a laser tech- advances in what are known as encoder
the industry,” says Eguren. “Since then, I’d nology that could repair, for example, systems. In a new building raised only four
say the major changes have been through holes in components caused by a slip in the years ago, the new system determines the
S2 www.technologyreview.com/spain/machinery
SPECIAL ADVERTISING SECTION
www.technologyreview.com/spain/machinery S3
SPECIAL ADVERTISING SECTION
Environmentally Conscious
One of the most significant changes in the
industry today is the heightened concern
about environmental impact. In fact, new
environmental standards might be
considered the next stage of the industrial
revolution.
As consumers seek out environmen-
tally sustainable products, and as compa-
nies strive to reduce their impact on climate
change, the machinery industry is working
to meet those demands. Innovations
include machines produced with less mate-
rial and electricity, machines that require
less electricity to operate, and machines
that can use smaller amounts of lubricants
and coolants in more environmentally
friendly formulations. Juan José Miguel,
marketing director of Etxe-tar, says the
company’s machines now use significantly
less coolant. The company has developed a system a highlight of one CTM partnership.)
The Spanish machine tool sector has that places the material on a given shape One of the center’s most important proj-
taken a leading role in developing eco- that can “make the cuts and restart on the ects is its work with Forma 0, the govern-
friendlier machines, assisted by advances fly,” Izco continues. “With this, what you ment-funded research collaboration begun
in related technologies. “New technology are getting is a very high deposition rate, in 2006 that looks to adapt materials and
permits us to design machines and check and the number of kilograms per hour on manufacturing processes to take advantage
the design through simulations,” says this system is much higher than [in] con- of new high-strength steels. These tough
Nicolás Correa’s Javier Eguren. “We can ventional systems.” This system also steels have a particularly high level of a
be far more precise and avoid overbuilding allows placement on complex shapes and characteristic called springback, which
the machines, which we did in the past to parts. The first machine has been ordered makes them very challenging to tool.
ensure rigidity and safety.” by a company providing parts to the Boe- The Spanish automobile company
To meet international environmental ing 787 and is expected to be delivered SEAT heads some of the lines of investiga-
standards, both the automotive and aero- within a year. tion in this consortium. “These new materi-
space industries have been introducing als allow us to reduce weight in our products,
new, lighter materials, including concrete Centered Research and thereby reduce fuel consumption, while
or carbon fiber in place of some steel com- In their quest for improvements and new improving our crash performance,” says
ponents. Carbon fiber, a composite, is products, companies can draw on a net- Andre Koropp, SEAT’s business manager.
especially important as a replacement for work of research centers that stretches “We’d like to use more and more of these
aluminum in the aerospace industry. The around the country. These centers receive materials for our products, so we have to
company MTorres, located in Pamplona, a certain amount of ongoing funding from prepare our manufacturing processes to be
anticipated those changes in the aerospace the national government and from regional able to employ them.” The research primar-
industry and developed machinery to work authorities, and they raise the rest of the ily involves developing new tools and dies,
with this material. necessary funds from specific program particularly to optimize the hot-stamping
“Usually a machine places strips of grants and from the companies with which process that is most effective with the high-
material on a mold with the shape of the they set up agreements. strength steels.
part that is going to be manufactured,” About an hour outside of Barcelona, in A number of labs at CTM are devoted to
PHOTOS COURTESY OF FATRONIK
explains Luis Izco, managing director of the heart of Catalonia, the Technological teasing out different aspects of hot-stamp-
MTorres’s aeronautics division. “The Center of Manresa (CTM) focuses on ing’s effects on machine materials. “Each
problem is that the current systems are materials science and the development of material behaves differently,” says José
relatively expensive, and the productivity new materials. It opened its labs and Manuel Prado, director of CTM. “You need
you can get is relatively low.” A cheaper research facilities only five years ago but good material models to have a reliable
and more rapid production technique is not has already played a key role in a number simulation of what will happen in any given
as effective for complex shapes. of projects. (See Focus on an Innovator for situation. One of our stronger points here is
S4 www.technologyreview.com/spain/machinery
SPECIAL ADVERTISING SECTION
to simulate those industrial processes.” The as MTorres to increase flexibility in big “New technology per-
research focuses not only on increasing the machines. It’s also developing robots to
effectiveness of hot-stamping but also on assist in the manufacturing process, includ-
mits us to design
finding ways to form the steel cold, despite ing a crawling robot—along the lines of a machines and check
its strength and resistance. giant spider—that could, for example, drill the d e sign through
“It’s quite difficult to predict the mate- on complex surfaces such as aeronautic simulations. We can
rial’s springback—it depends on the wings. Such robots could speed up some
strength and thickness of the material, on functions that now depend on significantly
be far more precise
the friction between the part and the tool,” slower manual labor. and avoid overbuild-
Prado continues. “All of this is so far an As a way to ease robots into a number ing the machines,
unresolved problem.” And it’s one that the of conservative sectors, Fatronik is also which we did in the
labs are working to solve. In addition to the working on mobile robotic platforms, a
modeling, another project involves using technology geared toward keeping the
past to ensure rigidity
physical vapor deposition to apply robot moving and not bumping into and safety.”
extremely thin coatings that increase the objects. Instead of using sensors to detect tasks. The robot can stretch its long arms
hardness of tools. This research has led to obstacles, the robot uses lasers, ultrasound, down to pick up a food product from one
a spinoff project investigating decorative and a ring of infrared lights to constantly location and place it in a second at the rate
applications, such as jewelry or home search for open spaces that it can move of 240 cycles per minute. In one rather
goods covered with a deposited layer of into. This is a relatively low-cost solution unusual application employed close to
PHOTOS COURTESY OF FATRONIK
titanium that shines like gold. that could be used in conjunction with home in the Basque region, the robot is
In San Sebastian, renowned for its bou- other industrial applications—for exam- now being used to determine the sex of
levards and Michelin-starred restaurants, ple, to increase safety on forklifts. fish. The robot’s arm inserts a needle into
the research center Fatronik focuses on A third industrial-robotics project at the stomach of a fish, shoots a light beam
technologies that will have industrial mar- Fatronik involves Spain’s well-known through the needle, and determines from
ket applications, such as artificial-intelli- food industry. Designed in cooperation the refraction of the light whether the fish
gence and communication systems that with a research center in France, a new, is male or female. Females are then sepa-
integrate a variety of sensors into machines. patented system is one of the fastest in the rated out for caviar.
The center has paired with companies such world for what’s known as pick-and-place (continued on page S7)
www.technologyreview.com/spain/machinery S5
SPECIAL ADVERTISING SECTION
Focus on an Innovator tion, using a diamond tip to create the begin- line, installing furnaces, robots equipped
nings of cracks and determine the fracture to work with hot materials, and cooling
About a half-hour outside of Barcelona, toughness of different carbides. systems. It came to Valls with one question:
a small family company has developed a The key, he realized, would be a tool will this new process degrade the die?
new material that may help the automo- steel with tougher carbides, so he developed After some testing, Valls reported that the
bile industry reduce car weight and fuel a new alloy. Selling it proved to be the next dies would survive, but the painfully slow
consumption. challenge, as car companies looked to their process meant the final product remained
Rovalma originated as an import busi- usual suppliers for solutions. “We were like expensive. “You’re getting two pieces per
ness in the 1970s, supplying materials such a tiny mosquito or even a bacteria compared minute,” he told Volkswagen, “and your
as tool steels for dies and molds. Isaac Valls, to our competitors,” says Valls. “They’d competitors are getting maybe one. What if
son of the company’s founder, left Spain to been there for a hundred years—they had we produce a tool steel that can produce six
study for his PhD in materials science at the market power, they had everything.” But or eight pieces a minute?” Volkswagen exec-
Stanford University. During his first year, in not, it turns out, the right product. Desperate utives, he says, told him they only dreamed
2000, he stayed up to date on the company. to increase production speeds, automotive about reaching those numbers.
“I was taking my time, taking classes in companies finally turned to this family- Valls partnered again with CTM. He saw
everything that interested me,” he says. “All owned Spanish business. Today the new that the impediment was the tool steel itself,
of a sudden I detected that the industry was the time necessary to transfer the heat from
going to need new tool steels in three to four the high-strength steel through the die into
years.” He sped through his second year in the cooling system.
three months and returned to Spain. “Everyone had tried for the last hundred
The big change that Valls observed in the years to increase the thermal conductivity of
industry was the introduction of advanced hot work-tool steels,” says Valls. No one had
high-strength steels. These new alloys pro- succeeded. “But my approach was totally
vide a number of benefits over traditional different. I was approaching it from the fun-
steel alloys. Because they are so much stron- damentals.” Relying on the understanding of
ger, they allow manufacturers to use less quantum mechanics that he’d gained at Stan-
material even as they make cars safer. The ford, and taking advantage of basic research
resulting weight reductions can improve gas conducted by other researchers (but not on
mileage and decrease a car’s impact on cli- tool steels), he investigated both the steel’s
mate change. But their extreme strength also ceramic phase and its metallic phase. He real-
makes these materials difficult to shape. ized that one element in the alloy was com-
The high-strength steels, Valls predicted, promising its conductivity. Valls created a
would rapidly wear down cutting and shap- new alloy without this element, but he needed
ing tools. “We thought that the tool material to test it in a lab in Germany.
the industry has been using for the last 40 Isaac Valls, owner and head of research at Rovalma The lab was busy. Three weeks later, his
years is not going to hold up,” he says. His nervousness at a fever pitch, he opened his
predictions proved accurate: suddenly tools tool steel is the company’s top seller. mailbox. “I started screaming so loudly that
that had lasted for hundreds of thousands of Then Volkswagen decided to implement the neighbors came out,” Valls recalls with
pieces shattered after only 100. hot-stamping, a process in which the new a laugh. “I said, ‘You’re all invited to din-
With more enthusiasm than resources or steels would be formed at a temperature ner!’” The new alloy nearly tripled the best
equipment (“we only had one little optical high enough for the structure to change and existing conductivity in tool steels. The
microscope and nothing else,” he recalls), become more malleable. Says Valls, “This potential productivity of Volkswagen’s hot-
Valls started researching alternatives. For- is the newest technology in the shaping of forming process quadrupled, and the com-
tunately, the research center CTM had sheet metal, and they were the first Euro- pany signed a two-year exclusivity contract
recently opened in Manresa, not far from his pean company to implement it in-house.” with Rovalma that expires in September.
family’s business. In addition, the Spanish Volkswagen was pleased by Valls’s Valls appreciates that the contract with
government had recently increased avail- previous work, as the first die made from Volkswagen allowed him time to prepare
able research funds. the company’s new tool steel had already for the demand that will greet him after the
Valls began investigating what caused finished 800,000 pieces. The company contract expires. In addition to the factory
the failures. With the help of CTM, he deter- asked him to find a solution to the prob- in Spain, he’s opening one in Germany.
mined that the cracks originated in the car- lems that arose in hot-stamping. The Though Valls is in no hurry to broaden
bides, compounds produced by heating the material needed to be cooled down rap- applications past the automotive industry at
tool steels to achieve the required resistance. idly to maintain its form and attain the this time, he says the aerospace industry has
CTM provided the equipment and a necessary hardness. Volkswagen had already expressed interest in working with
researcher able to assist in nano-indenta- already changed the entire production Rovalma to increase productivity as well.
S6 www.technologyreview.com/spain/machinery
SPECIAL ADVERTISING SECTION
www.technologyreview.com/spain/machinery S7
SPECIAL ADVERTISING SECTION
longer,” says technical sales manager raw meat from the exoskeleton. The first Resources
Francisco Purroy. “But the heat has an companies began using this pressure
impact on the quality of the foods and the machinery to extract raw lobster meat in ICEX (Spanish Institute for
integrity of the ingredients.” 2005, and the product is already popular Foreign Trade)
The new technique involves using with chefs. www.us.spainbusiness.com
extraordinarily high levels of water pres- Opening the door to still more new
sure to disrupt the normal functioning of products, a dairy multinational in New Machine Tool Manufacturers
bacterial cells. This process has been Zealand is using the hyperbaric chamber Association of Spain
www.afm.es
known since the late 1800s, but the tech- to pasteurize vitamin-rich colostrum, the
nology has not been available to imple- first milk mammals produce, which cannot
Nicolás Correa
ment it on an industrial scale. In NC be treated thermally. This product is being www.correaanayak.es
Hyperbaric’s machine, food in well-sealed marketed in China, where it is associated
flexible packaging is loaded into a cylin- with good health. Juaristi
der. Then the chamber fills with water. Other manufacturers of food packaging www.juaristi.com
After the chamber has been filled, more machinery have also been able to innovate
water is pumped in, increasing the pres- and expand in recent years. Posimat, which Fagor
sure. “It’s like taking the final packaging makes machines for filling bottles, patented www.fagor-automation.com
and putting it very deep in the ocean—even a system that can automatically change www.fagorarrasate.com
deeper than the pressure you could find in from one size of bottle to another. Mespack,
Grupo Danobat
nature,” says Purroy. This pressure destroys whose machines utilize flexible packaging,
www.danobatgroup.com
molecular bonds in microorganisms but developed a system to allow the machine to
not the nutrients in food or the molecules automatically correct for unexpected Etxe-tar
that confer its distinctive flavor. The final stretching in a given material. www.etxe-tar.com
product retains more of the fresh taste and Ulma Packaging creates a wide variety
the original nutrients than food treated of automatic machines and packaging tech- Rovalma
with heat, Purroy says. nologies, from thermoforming to bagging www.rovalma.com
Improvements in steel and other mate- with stretch- or shrink-film machines to
rials have made it possible to scale this sealing plastic films. Working closely with Metalquimia
process up from the laboratory. One key customers to develop the appropriate solu- www.metalquimia.com
part of the design involves tightly wrap- tions, the company has focused on research-
NC Hyperbaric
ping miles of wire around the chamber to ing new films and implementing advances
www.nchyperbaric.com
compress the steel. Under high pressure in 3-D design workflow, robotics, and com-
the precompressed steel is actually in a munication or electronic controls. To find out more about New
relatively relaxed phase, which helps the “We have to stay very closely con- Technologies in Spain, visit:
vessel last longer. The company patented nected to film manufacturers because of www.technologyreview.com/
its designs and continues to dedicate 10 innovative solutions coming in films them- spain/machinery
percent of its turnover to research each selves,” says Francisco Etxaniz, managing
year. So far, only two companies are mar- director of Ulma Packaging’s research For more information visit:
keting this type of technology industrially, center. Here, too, environmental concerns www.spainbusiness.com
with NC Hyperbaric leading the way. are driving innovations. As companies
Many customers have been able to use meet demands to recycle more and pro- Contact:
Mr. Enrique Alejo
the technology for purposes other than duce less waste, new biofilms are being
Trade Commission of Spain
simple pasteurization. Seafood companies developed that are thinner, less toxic, and
in Chicago
in Mississippi and Japan use the pressure biodegradable. “We’ve developed and pat- 500 N. Michigan Ave., Suite 1500
to pop open bivalves such as oysters and ented technologies to deal with the proper- Chicago, IL 60611, USA
mussels without the arduous manual labor ties of these thinner films,” says Etxaniz. T: 312 644 1154
usually required. Another seafood applica- As consumer products advance and F: 312 527 5531
tion involves lobsters: because their meat trends such as concern about environmen- chicago@mcx.es
typically cannot be extracted without tal impact evolve, Spanish companies will
cooking, chefs who want to use lobster continue to develop new technologies to
usually buy the meat already cooked or meet these ever-changing needs.
cook it themselves, so that it’s been cooked
twice by the time the dish is served. The
new process makes it possible to detach the
S8 www.technologyreview.com/spain/machinery
FORWARD
INTERACTIONS
Freezing and slicing gives a snapshot
of life inside cells
SCIENTISTS CAN now see the proteins, you immediately ing them into liquid nitro- The imaging technique,
how proteins organize and also see … how they interact in gen, sliced them into called cryo-electron tomogra-
interact, thanks to the tech- an undisturbed environment,” 50-nanometer-thick sections, phy, had previously been used
nology that created this image says Achilleas Frangakis, the and illuminated the slices on smaller, simpler cells, such
of skin tissue. The technique biologist who led the research with a beam of electrons. as bacteria. But coupled with
reveals the structure of pro- at the European Molecu- Software refined the resulting the slicing technique, cryo-
teins and the relationships lar Biology Laboratory in electron tomography images sectioning, it can work on
AC H I LLEAS F RAN GAK I S, E M B L
among them in unprece- Heidelberg, Germany. “At this into virtual slices that were almost any cell and is “truly
dented detail, providing resolution, the cell is essen- even thinner—as little as half a first,” says Grant Jensen,
information that’s vital for tially an uncharted territory.” a nanometer thick. Combina- a biologist at Caltech who
understanding disease and The research group froze tions of such slices enable 3-D specializes in cryo-electron
cell functions. “When you see cells to –193 ºC by plung- viewing, too. tomography. —Jocelyn Rice
W W W . T E CH N O L O G Y R E V I E W . C O M FORWARD 23
FORWARD
24 FORWARD T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
It helps Alcatel-Lucent
deliver voice, video and
data over the last mile.
Freescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners.
©Freescale Semiconductor, Inc. 2008.
A biopsy extracts Scientists use viruses
skin cells from to insert four genes—
an Alzheimer’s normally expressed in
B I OT E C H
patient. developing embryos—
into the cells.
CUSTOMIZED
STEM CELLS
Reprogramming cells taken
from disease sufferers could These genes manage
to reprogram some of
lead to new treatments the cells to turn into
colonies of embryonic
stem cells.
THE DISCOVERY late last
year of a way to generate stem
cells from adult skin cells
could allow scientists to study
disease in unprecedented
detail, from earliest inception
to final biochemical demise.
That’s because the stem cells
could be used to develop cell
lines derived from people
with a given disease—neurons
Exposure to specific
from Alzheimer’s patients,
chemicals then
for example, or blood cells coaxes the cells to
from people with sickle-cell grown into neurons.
anemia. The resulting trove
of cells would capture all the
genetic quirks of these com-
plex diseases.
By comparing the develop-
ment and behavior of cells
derived from healthy and
diseased people, scientists
could determine how disease
unfolds at a cellular level,
identifying points in the pro- Lensch and collaborators in
cess where intervention might George Daley’s lab at Chil-
do some good. They could dren’s Hospital in Boston are LIKELY RESEARCH
also use the cells to test drugs attempting to create stem-cell TARGETS
that might correct biochemi- lines using tissue samples col-
Cell Type Disease U.S. sufferers
cal abnormalities. “We want lected from people with Hun-
Motor neurons ALS 30,000
to use these cells to ask and tington’s disease, sickle-cell
Dopamine neurons Parkinson’s 500,000
answer questions that can’t be anemia, and another blood
Red blood cells Sickle-cell anemia 70,000
asked and answered any other disease called Fanconi anemia.
Muscle cells Muscular dystrophy 250,000
way,” says M. William Lensch, Other scientists are expected
TAM I TO LPA
a scientist at the Harvard to follow suit, investigating Pancreatic cells Type 1 diabetes 100,000 to 200,000
26 FORWARD T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
HEAL
I
FUEL
N
FEED
N
THE
WORLD
O
V
A
T
Create synergies and partnerships to accelerate and expand
biotech innovations that help heal the world. See what’s
E
possible at the 2008 BIO International Convention. Meet and
discuss business opportunities with global industry leaders.
Hear from world-renowned speakers. Learn about critical
biotech issues and current trends affecting healthcare,
agriculture and the environment. Be a part of it and register
today at www.bio2008.org/register.
S O F T WAR E
REAL-TIME REFLECTIONS
New algorithms promise dramatically improved animation
ONE OF THE toughest com- light in the scene would have of reflections. Earlier versions, future personal computers
puting tasks in animation—for taken to reach each pixel. If it which took hours to execute with multiple processing cores
games, movies, or even medi- identifies a reflective surface these steps, were used mainly could use it for everything
cal imaging—is also one of the or an obstruction, it changes by architects and Hollywood from traversing virtual worlds
most important for realism: the pixel’s color value accord- animation studios. Daniel like Second Life to viewing
accurately rendering reflec- ingly. The technology can Pohl, an Intel researcher, says 3-D medical images. The soft-
tions and shadows. But today’s handle multiple shadows and the technology needs fine- ware could reach consumers
best mass-market software reflections—even reflections tuning, but he thinks that within five years. —Kate Greene
only approximates the play
of light. Now researchers at
companies like Adobe and
C O U RTE SY O F I NTE L, I D S O FTWAR E, O P E N RT
28 FORWARD T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
Circle of Innovation
N e w V i d e o S e r i e s o n Te c h n o l o g y R e v i e w . c o m
Wa t c h no w at
www.technologyreview.com/innovation
SPONSORED BY
FORWARD
E N E R GY
Hybrid-electric
PLUG-IN HYBRID-ELECTRIC VEHICLE
Plug-in hybrid-electric
Coal
Source of electricity used to power plug-in hybrid
Conventional
100% 326
coal burning
80 Advanced
306
coal burning
60 Gasification 298
40 Gasification with
166
CO2 storage
20
Natural gas
Conventional
turbine 256
0
2010 2020 2030 2040 2050 I N FO G RAP H I C BY TO M MY M C CALL; CAR C U LTU R E /C O R B I S (VO LT)
Combined cycle 225
Alternatives
30 FORWARD T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
Only Kentucky matches federal
SBIR-STTR Phase 1 + Phase 2 awards
Kentucky will match both Phase 1 and Phase 2 federal small businesses, including grants, tax incentives, and
SBIR and STTR awards to our high-tech small businesses other forms of early-stage funding. Our statewide network
– no other state has a program designed to do just that. of Innovation and Commercialization Centers can offer
If you are looking for a place to locate or start a business management and entrepreneurial training, while
high-tech company, Kentucky’s SBIR-STTR Matching helping find financing.
Funds program is just one of many reasons to give our The Cabinet for Economic Development can make
state a look. growing a business in Kentucky fast and easy. Our low
We are now accepting applications from companies cost of living, low-stress commutes, and high quality
in Kentucky (or willing to relocate to Kentucky) for state of life amid unrivaled natural beauty are why Kentucky
funds to match federal Small Business Innovation Research communities are rated among the best places to start a
(SBIR) and Small Business Technology Transfer (STTR) business and raise a family.
grants. Phase 1 awards are matched up to $100,000 and For more information about our SBIR-STTR Matching
Phase 2 awards up to $500,000 per year for two years. Funds and other business support programs, visit
Kentucky offers a wide range of support for high-tech www.ThinkKentucky.com/dci/sbir1.
that suit their business objec- 2 percent of people who navi- NeoSaej’s advisory board, says
tives—to raise money quickly, gate to a bank’s website deposit the company’s technology
say, or to sell certain prod- or borrow money. It ends up “has the potential to change the
ucts. Before the customer sees costing a bank between $400 way business is conducted on
these bids, NeoSaej sends the and $1,000 to attract each new the Internet.” —Erica Naone
32 FORWARD T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
Careers
in Motion
The Path to Success
Do you want to take the next step toward professional growth?
In each issue, Career Resources brings you success stories from
executives who continued their education, essential advice from
experts on how to achieve your career goals, and a directory of
programs designed specifically for the working professional.
Access additional helpful articles and tips at
www.technologyreview.com/resources/career/
Program Directory
Polytechnic University Executive Master’s Programs
Based in New York City, Polytechnic University’s fast-track executive master’s programs in Management
of Technology and Telecommunications & Information Management enable professionals to move beyond
pure technology and become effective managers of innovation. Upon completion, students are eligible to
enroll in the Poly MBA program. Join us for an info session. www.mot-tim.poly.edu
To list your program or recruitment ad in our Career Resources section, e-mail Maureen Elmaleh at
maureen.elmaleh@technologyreview.com or call 303-975-6381.
USA
It’s 2008.
The world is changing faster than the internet.
The Front End is more COMPLEX than ever before.
So, how can you BREAK THROUGH?
Where is the next big opportunity?
Where do you find new profits when you’ve maximized your current market?
Should you continue to innovate within existing markets or find new emerging
markets to pursue?
Is business model innovation the only true growth
opportunity for U.S companies?
How can you use workspace design to change your organization
andskyrocket your stock over 500%.
CHINA, INDIA, BRAZIL
– where do they fit into the global puzzle?
And, to top it off - how does
CLIMATE
CHANGE
influence the
front end?
A.G. Lafley, Chairman of the Board and Chief Executive Officer, P&G
MAY 19 – 21, 2008 // BOSTON WORLD TRADE CENTER AND SEAPORT HOTEL
I N T E R FA C E S
LONGHAND
GOES DIGITAL
THE LIVESCRIBE Pulse Smartpen
turns a sheet of paper into a computer
interface. Write down an equation,
and the solution appears on the pen’s
screen. The pen also has a built-in
audio recorder: record a lecture, and by
tapping the pen on a line from a page of
handwritten notes, you can call up the
corresponding section of the recording.
The pen’s computational features work
so long as the user writes on paper
printed with a special pattern, which is
read by cameras in the pen’s tip.
W W W . T E CH N O L O G Y R E V I E W . C O M TO MARKET 35
TO MARKET
POWER SUPPLIES
■ Product: WildCharger Cost: $59.95; $30 to $40 per adapter, depending on the device Source: www.wildcharge.com Company: WildCharge
O P E R AT I N G S Y S T E M S
Instant-On
Computing
SOMETIMES you want to
send a quick e-mail or look
something up online but
don’t feel like waiting for
your computer to boot up.
With Splashtop, you can be
surfing the Web in seconds.
Built into a computer’s
basic input-output system—
the software that sets up
the operating system—
Splashtop gives you a
choice at startup: you can
either boot up normally or
load a stripped-down
36 TO MARKET T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
TO MARKET
GAM ING
COMPETITION
FOR THE WII
LIKE THE Nintendo Wii
game controller, the Motus
Darwin lets video gamers
control digital characters
using physical gestures;
unlike the Wii, it doesn’t
determine its position by
D IAG N O STI C S
triangulating with an infra-
INFECTION DETECTION red emitter fastened to the
television. Instead, it mea-
MULTI-DRUG-RESISTANT staph infections have sures gravitational forces
emerged as the most common skin and soft-tissue and its own orientation
infections in the United States. If they reach the blood- with respect to magnetic
north. So it doesn’t get con-
C O U RTE SY O F B D D IAG N O STI C S (STAP H TE ST); D E N I S E TR U S C E LLO, M ITS U B I S H I D I G ITAL E LE CTR O N I C S AM E R I CA (LAS E R TV); C H R I STO P H E R HARTI N G (M OTU S)
D I S P L AY S
First Laser TV
MITSUBISHI’S new TV is the first to use laser
light, which produces exceptionally vivid color.
Like some existing TVs, Mitsubishi’s uses an
array of tiny, movable mirrors; red, blue, and
green light beams strike the mirrors and are
reflected onto the screen in different combi-
nations. But because laser light is so pure—all its photons have exactly the same wave-
length—the color combinations can be much more precise. The TV will be on the market by
the end of the year.
■ Product: Laser TV Cost: Competitive with similar-sized flat-panel LCD TVs (where a 60- or 65-inch set
might cost $7,000 to $9,000) Source: www.believingisseeing.tv Company: Mitsubishi Electric
W W W . T E CH N O L O G Y R E V I E W . C O M TO MARKET 37
TO MARKET
I MAG I NG
A BETTER
BRAIN
SCANNER
A NEW magnetic resonance
imaging (MRI) device that
fits the subject’s head like a
helmet could speed up brain
scans and improve their reso-
lution. Where a conventional
MRI machine might have 12
detection coils, the new sys-
tem instead uses 32 small coils
PRINTERS
that are closer to the head,
yielding a clearer signal. The POCKET PHOTO LAB
system can produce more-
accurate maps of vital brain POLAROID has developed an ultrasmall printer for digital photos that provides the
areas, so doctors can avoid same instant gratification its cameras are renowned for. The printer, roughly the
them during surgery. Eventu-
size of a deck of cards, can connect to a cell phone wirelessly or to a camera with
ally, it might also distinguish
a USB cable. It has hundreds of tiny, precisely controllable heating elements that
different types of tumors, aid-
draw color out of specially designed two-by-three-inch photo paper. The paper
ing treatment decisions.
has layers of nanocrystals that turn different colors depending on how long
they’re heated and at what temperature.
■ Product: Siemens coil helmet
Cost: 60,000 to 100,000 euros
Source: www.siemens.com/healthcare ■ Product: Digital Instant Mobile Photo Printer Cost: Less than $150 for the printer; 30 to 35 cents per sheet of photo paper
C H R I STO P H E R HARTI N G (Z I N K); C O U RTE SY O F LAWR E N C E WALD (M R I); C O U RTE SY O F M I LLE N N I U M C E LL (HYR D O PAK)
Company: Siemens Source: www.polaroid.com/onthego Company: Polaroid, Zink
FUEL CELLS
Water-Activated
Generator
HYDROGEN fuel cells may be decades away from wide-
spread use in cars, but later this year, consumers will be
able to buy a fuel-cell generator that’s light and com-
pact enough to grab off a shelf during a blackout—or
even take on a backpacking trip. The 22-centimeter-
tall generator weighs about two kilograms with an
unactivated fuel cartridge. Add water, plug in a device,
and the system pumps sodium borohydride solution
over a catalyst, freeing hydrogen to power the cell.
38 TO MARKET T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
Calculus Is the Exploration of Two Basic Ideas.
Master Them and Open a New World for Yourself!
Change and Motion: Calculus Made Clear, 2nd Edition, on DVD
© Digital Stock.
el to the moon, and predict patterns of 7. Abstracting the Derivative—
population change. The fundamental insight Circles and Belts
of calculus unites the way we see economics, 8. Circles, Pyramids, Cones, and Spheres
astronomy, population growth, engineer- 9. Archimedes and the Tractrix
ing, and even baseball. Calculus is the Starbird has won several teaching awards, 10. The Integral and the
mathematical structure that lies at the core of most recently the 2007 Mathematical Asso- Fundamental Theorem
a world of seemingly unrelated issues. ciation of America Deborah and Frank- 11. Abstracting the Integral—
lin Tepper Haimo National Award for Pyramids and Dams
Expanding the Insight Distinguished College or University 12. Buffon’s Needle or π from Breadsticks
Yet for all its computational power, Teaching of Mathematics, which is limited 13. Achilles, Tortoises, Limits,
calculus is the exploration of just two ideas— to three recipients annually from the 27,000 and Continuity
the derivative and the integral—both of members of the MAA. 14. Calculators and Approximations
which arise from a commonsense analysis of About The Teaching Company 15. The Best of All Possible
motion. All a 1,300-page calculus textbook We review hundreds of top-rated pro- Worlds—Optimization
holds, Professor Michael Starbird asserts, fessors from America’s best colleges and 16. Economics and Architecture
are those two basic ideas and 1,298 pages of universities each year. From this extraor- 17. Galileo, Newton, and Baseball
examples, applications, and variations. dinary group we choose only those 18. Getting off the Line—Motion in Space
Professor Starbird teaches that calculus rated highest by panels of our custom- 19. Mountain Slopes and Tangent Planes
does not require a complicated vocabulary ers. Fewer than 10% of these world-class 20. Several Variables—Volumes Galore
or notation to understand it. “Calculus is a scholar-teachers are selected to make The 21. The Fundamental Theorem Extended
crowning intellectual achievement of human- Great Courses. 22. Fields of Arrows—
ity that all intelligent people can appreciate, Differential Equations
We’ve been doing this since 1990, pro- 23. Owls, Rats, Waves, and Guitars
enjoy, and understand.” ducing more than 3,000 hours of material 24. Calculus Everywhere
This series is not designed as a college in modern and ancient history, philosophy,
calculus course; rather, it will help you see literature, fine arts, the sciences, and math-
calculus around you in the everyday world. ematics for intelligent, engaged, adult life-
Every step is in English rather than “math- long learners. If a course is ever less than
ese.” The course takes the approach that completely satisfying, you may exchange it
every equation is also a sentence that can be for another, or we will refund your money
understood, and solved, in English. promptly.
About Your Professor
Professor Michael Starbird is a SAVE $185!
distinguished and highly popular teacher OFFER GOOD UNTIL MAY 13, 2008
with an uncommon talent for making the
wonders of mathematics clear to nonmath- 1-800-TEACH-12 (1-800-832-2412) Special offer is available online at
ematicians. He is Professor of Mathematics
and a Distinguished Teaching Professor at Fax: 703-378-3819 www.TEACH12.com/1tech
The University of Texas at Austin. Professor The Charge my credit card:
Great Courses ®
n n n n
THE TEACHING COMPANY ®
n Check or Money Order Enclosed n FREE CATALOG. Please send me a free copy of your
current catalog (no purchase necessary).
* Non-U.S. Orders: Additional shipping charges apply.
For more details, call us or visit the FAQ page on our website. Special offer is available online at www.TEACH12.com/1tech
** Virginia residents please add 5% sales tax. Offer Good Through: May 13, 2008
Q&A
power; I think it’s got a crappy display
WALTER BENDER that’s not suitable for reading. A lot of the
One Laptop per Child, now kids, this is their only book. And to read
on a display that’s designed for a portable
DVD player is not exactly useful.
This will be kids’ only book?
n January 2005, MIT Media Lab costs. But because we raised money to You go to even a relatively wealthy
40 Q &A Photograph by C H R I S T O P H E R C H U RC H I L L
W W W . T E CH N O L O G Y R E V I E W . C O M Q &A 41
V I S UA L I Z AT I O N
BETWEEN
FRIENDS
The idea of a social graph—a representation of a person’s
network of friends, family, and acquaintances—gained
currency last year as the popularity of online social net-
works grew: Facebook, for example, claims to have more
than 64 million active users, with 250,000 more signing
up each day. It and other sites have tried to commercialize
these social connections by allowing outside developers
to build applications that access users’ networks. Face-
book also advertises to a user’s contacts in accordance
with the user’s online buying habits. The push to under-
stand the nature and potential value of links between
people online has led to imaginative ways to represent
such networks. Here, we look at some of them.
By E R I C A N AO N E
42 VISUALIZATION T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
BLOGOSPHERE
Communities that form around
the exchange of information stand
out in Matthew Hurst’s visualiza-
tions of the blogosphere. Hurst, a
scientist at Microsoft’s Live Labs,
used a search tool he helped
design, called Blogpulse, to gener-
ate the data on which his images
are based. The dense cluster at
the center of this image represents
what Hurst calls the core, a set of
a few thousand blogs with links to
and from many other sites. Other,
smaller blogging communities con-
nect to the core through one-way
links (usually produced when an
obscure blog at the edge links to a
well-known blog at the core), rep-
resented here by hairlike strands.
MATTH EW H U R ST
W W W . T E CH N O L O G Y R E V I E W . C O M VISUALIZATION 43
C H U C K C H O I /AR CAI D/C O R B I S (H EAR ST); PATR I C K P E R S S O N / E PA/C O R B I S (TO R S O)
44
PHOTO ESS AY
BLOGOSPHERE
The core of the blogosphere, made up
of several thousand popular blogs that
are heavily connected to one another,
divides into two regions when seen up
close. The region on the left, at the cen-
ter of which are two areas showing a
lot of pink, contains political blogs; the
region on the right, divided from the first
by the triangular indentation at the bot-
tom, contains blogs focused on gadgets
and technology. The two regions are held
together by popular blogs with ties to
both subject areas. The size of the circle
representing a given blog is proportional
to the number of other blogs linked to
it. Hurst notes an apparent difference
in culture between the two regions:
MATTH EW H U R ST
W W W . T E CH N O L O G Y R E V I E W . C O M VISUALIZATION 45
COMMENT FLOW users; connections are based
Maps of online social networks on these patterns, rather than
often reveal little more than the on whether people have named
fact that two users have linked each other as “friends.” As the
to each other’s profiles. That type time since the last communica-
of map becomes meaningless tion grows, the visual connection
when, as is typical on MySpace, begins to fade. The image can
many users have more than 100 include profile pictures and the
such links and sometimes as text of the comments passing
many as a million, says Dietmar between users. Offenhuber says
Offenhuber, a research assistant the tool can help users assess
at the MIT Media Lab. The Com- the communication habits of
ment Flow visualization he created prospective friends at a glance.
with associate professor Judith For example, a user who emits a
Donath traces actual communica- thick flow of similar messages to a
tion between users. Offenhuber wide group of contacts might be a
and Donath created these images spammer posing as a friendly con-
by tracking where and how often tact in order to post advertising on
users left comments for other people’s profile pages.
46 VISUALIZATION T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
TWITTER SOCIAL NETWORK
People have different intentions when
they share information through social
networks, says Akshay Java, a mem-
ber of the eBiquity Research Group at
the University of Maryland, Baltimore
County. He cites three purposes that
bring users to the microblogging site
Twitter, where they share brief updates
via text message, instant messenger,
and the Twitter website: finding infor-
mation, sharing information, and having
conversations. These images show the
different networks produced by the dif-
ferent types of communication. When
all connections as of April 2007 are
mapped (top), news sources appear
as huge nodes. When maps show
only mutual relationships (bottom), in
which all users both share and receive
information, nodes are smaller and the
network appears more tightly knit. (The
different colors reflect a loose attempt
to group close contacts together.)
I B M (ATLAS); AKS HAY JAVA, U M B C E B I Q U ITY R E S EAR C H G R O U P (TW ITTE R)
W W W . T E CH N O L O G Y R E V I E W . C O M VISUALIZATION 47
VIRAL MARKETING
Several years ago, a large retailer tried to
encourage word-of-mouth marketing for
products sold on its site by offering incen-
tives to site visitors who made product
recommendations. Many companies are
trying to use people’s social connec-
tions for such “viral marketing” programs,
hoping that information about products
(and the urge to buy them) can spread
through a network of people the way a
virus might. But after studying more than
15 million recommendations generated
by the retailer’s incentive program, a team
made up of Jure Leskovec, Lada Adamic,
and Bernardo Huberman, director of the
information dynamics lab at Hewlett-
Packard, was skeptical. Huberman and
his colleagues looked at the networks
that grew up around each product—who
bought and recommended it, and who
responded to the recommendation—and
saw that they took on different character-
istics depending on the type of product. A
network around a medical book (above),
where red dots and lines indicate people
who purchased the book while blue dots
and lines represent people who received
a recommendation, shows a scattered
network where recommendations, on
average, don’t travel very far. The network
surrounding a Japanese graphic novel
(right), on the other hand, shows a thick
flow of information among densely con-
nected people. The researchers found
that viral marketing was most effective for
expensive products recommended within
a small, tightly connected group. They also
found that overusing consumers’ social
connections for marketing can make them
less influential.
48 VISUALIZATION T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
49
JURE LESKOVEC, LADA ADAMIC, BERNARDO HUBERMAN, FROM “THE DYNAMICS OF
VISUALIZATION
VIRAL MARKETING,” ACM TRANSACTIONS ON THE WEB, VOL. 1, ISSUE 1, MAY 2007
W W W . T E CH N O L O G Y R E V I E W . C O M
52 CELLULOLYTIC ENZYMES
54 REALITY MINING
56 CONNECTOMICS
58 OFFLINE WEB APPLICATIONS
59 GRAPHENE TRANSISTORS
60 ATOMIC MAGNETOMETERS
EMERGING 62
64
WIRELESS POWER
NANORADIO
TECHNOLOGIES 65
67
PROBABILISTIC CHIPS
MODELING SURPRISE
2008
Each year, Technology Review publishes its list of 10 emerging technologies that its editors
believe will be particularly important over the next few years. This is work ready to emerge from
the lab, in a broad range of areas: energy, computer hardware and software, biological imaging,
and more. Two of the technologies—cellulolytic enzymes and atomic magnetometers—are
efforts by leading scientists to solve critical problems, while five—surprise modeling, connec-
tomics, probabilistic CMOS, reality mining, and offline Web applications—represent whole
S U E TALLO N
new ways of looking at problems. And three—graphene transistors, nanoradio, and wireless
power—are amazing feats of engineering that have created something entirely new.
W W W . T E CH N O L O G Y R E V I E W . C O M TR 10 51
10 E M E R G I N G T E C H N O LO G I E S
E N E R GY
Cellulolytic Enzymes
FRANCES ARNOLD IS TAKING ON ONE OF THE BIGGEST CHALLENGES
IN THE BIOFUELS INDUSTRY: DESIGNING BETTER ENZYMES FOR
BREAKING DOWN CELLULOSE. BY ALEXANDRA GOHO
I
n December, President Bush signed is confident that she’s well on her way to both metabolize cellulose and create fuel
the Energy Independence and Secu- finding them. could greatly lower the cost of produc-
rity Act of 2007, which calls for U.S. Cellulosic biofuels have many advan- ing cellulosic biofuels. “If you consolidate
production of renewable fuels to reach tages over both gasoline and corn ethanol. these two steps, then you get synergies
36 billion gallons a year—nearly five Burning cellulosic ethanol rather than that lower the cost of the overall process,”
times current levels—by 2022. Of that gasoline, for instance, could cut cars’ Arnold says.
total, cellulosic biofuels derived from greenhouse-gas emissions by 87 percent; Consolidating those steps will require
sources such as agricultural waste, wood corn ethanol achieves reductions of just cellulases that work in the robust organ-
chips, and prairie grasses are supposed 18 to 28 percent. And cellulose is the most isms used in industrial fermentation pro-
to account for 16 billion gallons. If the abundant organic material on earth. cesses—such as yeast and bacteria. The
mandates are met, gasoline consump- But whereas converting cornstarch into cellulases will need to be stable and highly
tion should decline significantly, reduc- sugar requires a single enzyme, breaking active, and they’ll have to tolerate high
ing both greenhouse-gas emissions and down cellulose involves a complex array sugar levels and function in the presence
imports of foreign oil. of enzymes, called cellulases, that work of contaminants. Moreover, research-
The ambitious plan faces a significant together. In the past, cel- ers will have to be able to
hurdle, however: no one has yet dem- lulases found in fungi have WHO produce the organisms in
onstrated a cost-competitive industrial been recruited to do the job, Frances Arnold, Caltech sufficient quantities. This
DEFINITION
process for making cellulosic biofuels. but they have proved too might seem like a tall order,
Cellulolytic enzymes break
Today, nearly all the ethanol produced slow and unstable. Efforts to down the cellulose found in but over the years, Arnold
biomass so it can be used as a
in the United States is made from the improve their performance feedstock for biofuels. has developed a number of
starch in corn kernels, which is easily by combining them in new IMPACT new tools for making novel
broken down into the sugars that are ways or tweaking their con- Increased use of cellulosic proteins. She pioneered a
biofuels could cut greenhouse-
fermented to make fuel. Making ethanol stituent amino acids have gas emissions and reduce reli- technique, called directed
from cheaper sources will require an effi- been only moderately suc- ance on oil. evolution, that involves
CONTEXT
cient way to free sugar molecules packed cessful. Researchers have creating many variations of
Processes for making cel-
together to form crystalline chains of reduced the cost of indus- lulosic biofuels are still too genes that code for specific
expensive to be practical. A
cellulose, the key structural component trial cellulolytic enzymes to number of companies are rac- proteins. The mutated genes
of plants. That’s “the most expensive 20 to 50 cents per gallon of ing to find a solution. are inserted into microör-
limiting step right now for the large- ethanol produced. But the ganisms that churn out the
scale commercialization of [cellulosic] cost will have to fall to three or four cents new proteins, which are then screened for
biofuels,” says protein engineer Frances per gallon for cellulosic ethanol to com- particular characteristics.
Arnold, a professor of chemical engi- pete with corn ethanol. Her latest strategy is a computa-
neering and biochemistry at Caltech. Ultimately, Arnold wants to do more tional approach that can rapidly identify
The key to more efficiently and cheaply than just make cheaper, more efficient thousands of new protein sequences for
breaking down cellulose, Arnold and enzymes for breaking down cellulose. screening. This approach generates many
many others believe, is better enzymes. She wants to design cellulases that can be more sequence variants than other meth-
And Arnold, who has spent the last two produced by the same microörganisms ods do, greatly increasing the chances of
G R E G G S E GAL
decades designing enzymes for use in that ferment sugars into biofuel. Long a creating functional molecules with useful
everything from drugs to stain removers, goal of researchers, “superbugs” that can new properties.
52 TR 10 T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
Frances Arnold
W W W . T E CH N O L O G Y R E V I E W . C O M TR 10 53
10 E M E R G I N G T E C H N O LO G I E S
REALITY
MINING
Sandy Pentland is using
The long cellulose
chains are arranged data gathered by cell
into microfibrils, each phones to learn more
consisting of multiple about human behavior
chains.
and social interactions.
By Kate Greene
The cellulose microfibrils (blue)
form a scaffold connected
by hemicellulose (yellow), a
branched polymer, and a poly-
very time you use your cell
mer called lignin (not shown).
E phone, you leave behind
a few bits of information. The
phone pings the nearest cell-
phone towers, revealing its
location. Your service provider
records the duration of your
call and the number dialed.
Some people are nervous
about trailing digital bread
crumbs behind them. Sandy
Pentland, however, revels in it. In
fact, the MIT professor of media
CELLULOSIC COMPLEXITY arts and sciences would like to
see phones collect even more
The precise arrangement of cellulose chains within plant cell walls makes information about their users,
them highly resistant to enzymatic attack. The network of hydrogen bonds recording everything from their
both within and between chains, plus the presence of hemicellulose and lig- physical activity to their conver-
nin polymers, restricts the ability of cellulolytic enzymes to free the sugar sational cadences. With the aid of
molecules that compose the chains, a necessary step for biofuel production. some algorithms, he posits, that
information could help us identify
things to do or new people to
meet. It could also make devices
Arnold is using the technique to build a higher-energy biofuel than ethanol.
easier to use—for instance, by
libraries containing thousands of new Arnold hopes to be able to incorporate
automatically determining secu-
cellulase genes. She and her colleagues her new enzymes into Liao’s butanol- rity settings. More significant,
will then screen the cellulases to see how producing microbes. Gevo, a startup cell-phone data could shed light
they act as part of a mixture of enzymes. cofounded by Arnold and based in Den- on workplace dynamics and on
“If you test them simply by themselves, ver, CO, has licensed Liao’s technology the well-being of communities.
you really don’t know how they work as a for use in the large-scale production of It could even help project the
group,” she says. advanced biofuels, including butanol. course of disease outbreaks and
To fulfill her ultimate goal of a super- Overcoming cellulose’s natural resis- provide clues about individu-
als’ health. Pentland, who has
bug able to feed on cellulose and produce tance to being broken down is “one of the
been sifting data gleaned from
biofuels, Arnold is working with James most challenging protein-engineering
B RYAN C H R I STI E D E S I G N
54 TR 10 T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
to help [with] things like setting the data and translates them into This relationship information
privacy patterns, sharing things WHO maps of social relationships. Such could have much broader impli-
Sandy Pentland, MIT
with people, notifying people— maps could be used, for instance, cations. Earlier this year, Nathan
DEFINITION
basically, to help you live your life.” Personal reality mining infers
to accurately categorize the Eagle, a former MIT grad student
Researchers have been min- human relationships and behavior people in your address book as who had led the reality-mining
ing data from the physical world by applying data-mining algorithms friends, family members, acquain- research in Pentland’s lab, moved
to information collected by cell-
for years, says Alex Kass, a phone sensors that can measure tances, or coworkers. In turn, this to the Santa Fe Institute in New
researcher who leads reality- location, physical activity, and more. information could be used to auto- Mexico. There, he plans to use
mining projects at Accenture, IMPACT matically establish privacy set- cell-phone data to improve exist-
Models generated by analyzing data
a consulting and technology from both individuals and groups
tings—for instance, allowing only ing computational models of
services firm. Sensors in manu- could enable automated security your family to view your schedule. how diseases like SARS spread.
facturing plants tell operators settings, smart personal assistants, With location data added in, the Most epidemiology models don’t
and monitoring of personal and
when equipment is faulty, and community health. phone could predict when you back up their predictions with
cameras on highways moni- CONTEXT
would be near someone in your detailed data on where and
tor traffic flow. But now, he says, Cell phones are now sophisticated network. In a paper published with whom people spend their
enough to collect and analyze data
“reality mining is getting personal.” on personal behavior, and research-
last May, Pentland and his group
Within the next few years, ers are developing techniques showed that cell-phone data
Pentland predicts, reality min- that allow them to effectively sort enabled them to accurately model
through such information.
ing will become more common, the social networks of about 100
thanks in part to the proliferation MIT students and professors.
and increasing sophistication to other people’s devices, which They could also precisely pre-
of cell phones. Many handheld is continuously collected by dict where subjects would meet
devices now have the process- Bluetooth sensors. With the help with members of their networks
ing power of low-end desk- of factor analysis, a statistical on any given day of the week.
top computers, and they can technique commonly used in the
also collect more varied data, social sciences to explain correla-
thanks to devices such as GPS tions among multiple variables,
chips that track location. And the team identifies patterns in
researchers such as Pentland
are getting better at making
sense of all that information.
To create an accurate model
of a person’s social network, for
example, Pentland’s team com-
bines a phone’s call logs with
information about its proximity
J U LI E N PACAU D
W W W . T E CH N O L O G Y R E V I E W . C O M TR 10 55
10 E M E R G I N G T E C H N O LO G I E S
Connectomics
such as Parkinson’s disease.
While the promise of reality
mining is great, the idea of col- JEFF LICHTMAN HOPES TO ELUCIDATE BRAIN DEVELOPMENT
lecting so much personal infor- AND DISEASE WITH NEW TECHNOLOGIES THAT ILLUMINATE
mation naturally raises many THE TANGLED WEB OF NEURAL CIRCUITS. BY EMILY SINGER
questions about privacy, Pentland
admits. He says it’s crucial that
behavior-logging technology
D
isplayed on Jeff Lichtman’s com- attempts to physically map the tangle of
not be forced on anyone. But
legal statutes are lagging behind puter screen in his office at Har- neural circuits that collect, process, and
our data collection abilities, he vard University is what appears archive information in the nervous system.
says, which makes it all the more to be an elegant drawing of a tree. Thin Such maps could ultimately shed light on
important to begin discussing multicolored lines snake upward in par- the early development of the human brain
how the technology will be used. allel, then branch out in twos and threes, and on diseases that may be linked to faulty
For now, though, Pentland is their tips capped by tiny leaves. Lichtman wiring, such as autism and schizophrenia.
excited about the potential of is a neuroscientist, and the image is the “The brain is essentially a computer that
reality mining to simplify people’s first comprehensive wiring diagram of wires itself up during development and can
lives. “All of the devices that we part of the mammalian nervous system. rewire itself,” says Sebastian Seung, a com-
have are completely ignorant of
The lines denote axons, the long, hairlike putational neuroscientist at MIT, who is
the things that matter most,” he
extensions of nerve cells that transmit working with Lichtman. “If we have a wir-
says. “They may know all sorts of
signals from one neuron to the next; the ing diagram of the brain, that could help us
stuff about Web pages and phone
numbers. But at the end of the leaves are synapses, the connections that understand how it works.”
day, we live to interact with other the axons make with other neurons or Although researchers have been study-
people. Now, with reality mining, muscle cells. ing neural connectivity for decades, exist-
you can see how that happens … The diagram is the fruit of an emerg- ing tools don’t offer the resolution needed
it’s an interesting God’s-eye view.” ing field called “connectomics,” which to reveal how the brain works. In particu-
56 TR 10 T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
BRAINBOWS Genetically engineering mice so
that their brain cells express different combinations
of fluorescent colors reveals the brain’s complicated
anatomy. Opposite page: Round green neurons are
interspersed with diffuse support cells called astro-
cytes. Top left: Neurons in the hippocampus, a brain
area involved in memory, are labeled in different col-
ors, with their neural projections pointing downward.
Bottom left: Neurons in the cortex.
W W W . T E CH N O L O G Y R E V I E W . C O M TR 10 57
10 E M E R G I N G T E C H N O LO G I E S
S O F T WAR E
OFFLINE WEB
APPLICATIONS
Kevin Lynch believes that
computing applications
will become more powerful
when they take advantage
of both the browser and the
desktop. By Erica Naone
move from desktop to Web. He ware for the desktop. Users won’t Programmers can easily rebuild has released a beta AIR-based
envisioned hybrid applications have to seek out AIR to enjoy its existing Web applications to work application called eBay Desk-
that would allow users to take benefits; they’ll be prompted to on the desktop. And in the same top. Designed to improve the
58 TR 10 T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
WHO
Kevin Lynch, Adobe Systems HAR DWAR E
DEFINITION
Offline Web applications,
developed using Web technolo-
gies such as HTML and Flash,
Graphene Transistors
can take advantage of the A NEW FORM OF CARBON BEING PIONEERED BY WALTER
resources of a user’s computer
as well as those of the Internet. DE HEER COULD LEAD TO SPEEDY, COMPACT COMPUTER
IMPACT PROCESSORS. BY KEVIN BULLIS
Developers can quickly and
cheaply build full-fledged
desktop applications that are
usable in a broad range of
T
devices and operating systems. he remarkable increases in com- more than a hundred times as fast as
CONTEXT
puter speed over the last few today’s silicon transistors. In his talk, de
Adobe will release AIR early decades could be approaching an Heer reported making arrays of hun-
this year; companies such as
eBay, AOL, and Anthropologie end, in part because silicon is reaching dreds of graphene transistors on a single
have built applications using its physical limits. But this past Decem- chip. Though the transistors still fall far
early versions of the software.
Google is working on a com- ber, in a small Washington, DC, con- short of the material’s ultimate promise,
peting platform called Gears.
ference room packed to overflowing the arrays, which were fabricated in col-
with an audience drawn largely from laboration with MIT’s Lincoln Labora-
the semiconductor industry, Georgia tory, offer strong evidence that graphene
customer’s bidding experience,
the application itself retrieves Tech physics professor Walter de Heer could be practical for future generations
and displays content about eBay described his latest work on a surpris- of electronics.
auctions rather than relying on a ing alternative to silicon that could be far Today’s silicon-based computer pro-
browser. It also takes advantage faster. The material: graphene, a seem- cessors can perform only a certain num-
of the processing power of the ingly unimpressive substance found in ber of operations per second without
user’s computer to provide search ordinary pencil lead. overheating. But electrons move through
tools more powerful than those on Theoretical models had previously graphene with almost no resistance, gen-
the website. For example, it can
predicted that graphene, a form of erating little heat. What’s more, graphene
scan search results for related
carbon consisting of layers one atom is itself a good thermal conductor, allow-
keywords—a process that product
manager Alan Lewis says works thick, could be made into transistors ing heat to dissipate quickly. Because of
better on the desktop because the
application can store and quickly
access lots of relevant informa-
tion on the user’s computer. The
program also uses desktop alerts
to notify users when someone
bids on auctions they are follow-
ing. AIR enabled the company to
create a customized user interface,
without constraints imposed by
the browser’s design and controls.
Lynch says that AIR was a
response to the Web’s evolution
into a more interactive medium.
The browser, he notes, was cre-
ated for “the Web of pages”;
while developers have stretched
what can be done with it, Lynch
sees the need for an interface
more appropriate to the Web of
M I K E P E R RY
W W W . T E CH N O L O G Y R E V I E W . C O M TR 10 59
10 E M E R G I N G T E C H N O LO G I E S
these and other factors, graphene-based Graphene hasn’t always looked like a
electronics could operate at much higher promising electronic material. For one SENSORS
speeds. “There’s an ultimate limit to the thing, it doesn’t naturally exhibit the type
speed of silicon—you can only go so far, of switching behavior required for com- ATOMIC
and you cannot increase its speed any
more,” de Heer says. Right now silicon
puting. Semiconductors such as silicon
can conduct electrons in one state, but
MAGNE-
is stuck in the gigahertz range. But with they can also be switched to a state of very
TOMETERS
graphene, de Heer says, “I believe we can low conductivity, where they’re essen- John Kitching’s tiny
do a terahertz—a factor of a thousand tially turned off. By contrast, graphene’s magnetic-field sensors
over a gigahertz. And if we can go beyond, conductivity can be changed slightly, but
will take MRI where it’s
it will be very interesting.” it can’t be turned off. That’s okay in certain
never gone before.
Besides making computers faster, applications, such as high-frequency tran-
By Katherine Bourzac
graphene electronics could be useful for sistors for imaging and communications.
communications and imaging technolo- But such transistors would be too ineffi-
agnetic fields are every-
gies that require ultrafast transistors.
Indeed, graphene is likely to find its first
cient for use in computer processors.
In 2001, however, de Heer used a com- M where, from the human
body to the metal in a buried land
use in high-frequency applications such puter model to show that if graphene
mine. Even molecules such as
as terahertz-wave imaging, which can could be fashioned into very narrow rib-
proteins generate their own dis-
be used to detect hidden weapons. And bons, it would begin to behave like a semi-
tinctive magnetic fields. Both mag-
speed isn’t graphene’s only advantage. conductor. (Other researchers, he learned netic resonance imaging (MRI),
Silicon can’t be carved into pieces smaller later, had already made similar observa- which yields stunningly detailed
than about 10 nanometers without losing tions.) In practice, de images of the body, and nuclear
its attractive electronic properties. But Heer has not yet been magnetic resonance spectros-
WHO copy (NMR), which is used to
the basic physics of graphene remain the able to fabricate gra- Walter de Heer, Georgia Tech
same—and in some ways its electronic phene ribbons narrow study proteins and other com-
DEFINITION
properties actually improve—in pieces enough to behave as Transistors based on graphene, pounds such as petroleum, rely
a carbon material one atom on magnetic information. But the
smaller than a single nanometer. predicted. But two thick, could have extraordinary sensors currently used to detect
Interest in graphene was sparked other methods have electronic properties.
these faint but significant mag-
by research into carbon nanotubes as been shown to have IMPACT
netic fields all have disadvantages.
Initial applications will be in
potential successors to silicon. Carbon similar promise: ultrahigh-speed communica- Some are portable and cheap
tions chips, with computer pro-
nanotubes, which are essentially sheets chemically modifying cessors to follow.
but not very sensitive; others are
of graphene rolled up into cylinders, also graphene and putting highly sensitive but stationary,
CONTEXT
have excellent electronic properties that a layer of graphene A number of academic expensive, and power-hungry.
researchers and several elec- Now John Kitching, a physi-
could lead to ultrahigh-performance on top of certain tronics companies are studying
graphene-based electronics. cist at the National Institute of
electronics. But nanotubes have to be other substrates. In
Standards and Technology in
carefully sorted and positioned in order his presentation in
Boulder, CO, is developing tiny,
to produce complex circuits, and good Washington, de Heer described how low-power magnetic sensors
ways to do this haven’t been developed. modifying graphene ribbons with oxygen almost as sensitive as their big,
Graphene is far easier to work with. can induce semiconducting behavior. expensive counterparts. About
In fact, the devices that de Heer Combining these different techniques, the size of a fat grain of rice, the
announced in December were carved he believes, could produce the switching sensors are called atomic mag-
into graphene using techniques very behavior needed for transistors in com- netometers. Kitching hopes that
much like those used to manufacture puter processors. they will one day be incorporated
into everything from portable MRI
silicon chips today. “That’s why industry Meanwhile, the promise of graphene
machines to faster and cheaper
people are looking at what we’re doing,” electronics has caught the semiconduc-
detectors for unexploded bombs.
he says. “We can pattern graphene using tor industry’s attention. Hewlett-Packard, The tiny sensors have three
basically the same methods we pattern IBM, and Intel (which has funded de key components, stacked verti-
silicon with. It doesn’t look like a science Heer’s work) have all started to investigate cally on top of a silicon chip. An
project. It looks like technology to them.” the use of graphene in future products. off-the-shelf infrared laser and an
60 TR 10 T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
WHO
John Kitching, U.S. National
Institute of Standards and
Technology
DEFINITION
Miniaturized atomic
magnetometers the size of a
grain of rice require little power
and are sensitive to very weak
magnetic fields.
IMPACT
Tiny, inexpensive
magnetometers could lead to
portable MRI machines, tools
for detecting buried explosive
devices, and ways to evaluate
mineral deposits remotely.
CONTEXT
Kitching’s miniaturization of
these sensors could bring
them into much wider use in
the coming decade.
infrared photodetector sandwich cells, about the size of soda square holes three millimeters the photodetector. They pass a
a glass-and-silicon cube filled cans, made using glassblowing across into a silicon wafer. Then current through thin conductive
with vaporized cesium atoms. In techniques. The most sensitive they clamp the silicon to a slip of films on the top and bottom of the
the absence of a magnetic field, of these can detect fields on the glass and create a bond using cell to produce heat, which keeps
the laser light passes straight order of a femtotesla—about high heat and a voltage, turn- the cesium atoms vaporized.
through the cesium atoms. In one-fifty-billionth the strength of ing the square hole into a top- Kitching currently builds mag-
the presence of even very weak Earth’s magnetic field. Kitching’s less box with a glass bottom. netometers a few at a time in the
magnetic fields, though, the atoms’ innovation was to shrink the Inside a vacuum chamber, they lab, but he has designed them
alignment changes, allowing them vapor cell to a volume of only a use a tiny glass syringe to fill with bulk manufacturing in mind.
to absorb an amount of light pro- few cubic millimeters, decreas- the box with vaporized cesium Many copies of each compo-
J I M YO ST; C O U RTE SY O F J O H N K ITC H I N G
portional to the strength of the ing power usage while keep- atoms; then they seal the box nent are carved out simultane-
field. This change is picked up by ing performance comparable. with another slip of glass at high ously from a single silicon wafer.
the photodetector. “It’s a simple Working with five other physi- heat. (This must be done in a Several wafers, each contain-
configuration with extremely cists, Kitching makes the vapor vacuum because cesium reacts ing multiple copies of a differ-
good sensitivity,” Kitching says. cells using micromachining vigorously with water and oxy- ent component, could be layered
Atomic magnetometers have techniques. They begin by using gen.) Next, the physicists mount one on top of the other. Then
been around for about 50 years; a combination of lithography the finished vapor cell on a chip, the stack could be sliced into
most have large, sensitive vapor and chemical etching to punch along with the infrared laser and multiple magnetometers.
W W W . T E CH N O L O G Y R E V I E W . C O M TR 10 61
10 E M E R G I N G T E C H N O LO G I E S
Wireless Power
imaging arrays. Such arrays could
easily map out the strength and
extent of magnetic fields; the
PHYSICIST MARIN SOLJAČIĆ IS WORKING TOWARD A WORLD
more sensors in an array, the more
OF WIRELESS ELECTRICITY. BY JENNIFER CHU
information it can provide about
an object’s location and shape.
Soldiers, for example, could use
I
such arrays to find unexploded n the late 19th century, the realiza- radio waves, which effectively send infor-
bombs and improvised explosive tion that electricity could be coaxed to mation through the air, but found that most
devices more quickly and cheaply. light up a bulb prompted a mad dash to of their energy would be lost in space. More-
The tiny sensors could also determine the best way to distribute it. At targeted methods like lasers require a clear
revolutionize MRI and NMR. Both
the head of the pack was inventor Nikola line of sight—and could have harmful effects
technologies rely on powerful,
Tesla, who had a grand scheme to beam on anything in their way. So Soljačić sought
cumbersome, expensive magnets
electricity around the world. Having dif- a method that was both efficient—able to
that require costly cooling sys-
tems. Because Kitching’s sensors ficulty imagining a vast infrastructure of directly power receivers without dissipating
can detect very weak magnetic wires extending into every city, building, energy to the surroundings—and safe.
fields, MRI and NMR machines and room, Tesla figured that wireless was He eventually landed on the phenome-
incorporating them might be the way to go. He drew up plans for a tower, non of resonant coupling, in which two
able to get good pictures using a about 57 meters tall, that he objects tuned to the same
magnet that’s much weaker—and claimed would transmit power frequency exchange energy
therefore smaller and cheaper. to points kilometers away, WHO
strongly but interact only
As a result, MRI could become Marin Soljačić, MIT
and even started to build one weakly with other objects. A
more widely available. And for DEFINITION
on Long Island. Though his Wireless power technology classic example is a set of wine
the first time, doctors could use transmits electricity to devices
it to examine patients with pace- team did some tests, funding without the use of cables. glasses, each filled to a differ-
makers or other metallic implants ran out before the tower was IMPACT ent level so that it vibrates at
that can’t be exposed to powerful completed. The promise of Any low-power device, such as a different sound frequency.
a cell phone, iPod, or laptop,
magnets. Portable systems might airborne power faded rapidly could recharge automatically If a singer hits a pitch that
even be developed for use in as the industrial world proved simply by coming within range matches the frequency of one
of a wireless power source,
ambulances or on battlefields. And willing to wire up. eliminating the need for mul- glass, the glass might absorb
NMR could move from the lab tiple cables—and perhaps,
Then, a few years ago, eventually, for batteries.
so much acoustic energy
into the field, where it could help Marin Soljačić, an assistant that it will shatter; the other
CONTEXT
oil and mining companies assess
professor of physics at MIT, Eliminating the power cord glasses remain unaffected.
promising underground deposits. would make today’s ubiquitous
was dragged out of bed by portable electronics truly wire- Soljačić found magnetic
Kitching and his colleagues
the insistent beeping of a cell less. A number of researchers resonance a promising
recently showed that the sen- and startups are making head-
sors can measure NMR signals phone. “This one didn’t want way in this growing field. means of electricity transfer
produced by water. Much remains to stop until you plugged it in because magnetic fields travel
to be done, Kitching says, before for charging,” says Soljačić. In freely through air yet have
the devices can resolve faint his exhausted state, he wished the phone little effect on the environment or, at the
signals from multiple chemi- would just begin charging itself as soon as appropriate frequencies, on living beings.
cal structures—distinguishing, it was brought into the house. Working with MIT physics professors John
say, between several possible So Soljačić started searching for ways to Joannopoulos and Peter Fisher and three
trace contaminants in a water
transmit power wirelessly. Instead of pursu- students, he devised a simple setup that
sample. Likewise, portable MRI
ing a long-distance scheme like Tesla’s, he wirelessly powered a 60-watt light bulb.
machines will take some work.
But with Kitching’s miniaturized decided to look for midrange power trans- The researchers built two resonant cop-
magnetometers, the challenge mission methods that could charge—or even per coils and hung them from the ceiling,
will shift from gathering magnetic power—portable devices such as cell phones, about two meters apart. When they plugged
information to interpreting it. PDAs, and laptops. He considered using one coil into the wall, alternating current
62 TR 10 T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
Wall outlet
Resonant copper coil
attached to frequency
converter and plugged
into outlet
Obstacle
Resonant copper
WIRELESS LIGHT coil attached to
Marin Soljačić and colleagues used magnetic resonance coupling light bulb
to power a 60-watt light bulb. Tuned to the same frequency, two
60-centimeter copper coils can transmit electricity over a dis-
tance of two meters, through the air and around an obstacle.
flowed through it, creating a magnetic ciencies at 100 percent, realistically, 70 to pads, whenever they come within range of
field. The second coil, tuned to the same 80 percent could be possible for a typical a wireless transmitter.
frequency and hooked to a light bulb, reso- application,” says Soljačić. The MIT work has attracted the atten-
nated with the magnetic field, generating Other means of recharging batteries tion of consumer-electronics companies
an electric current that lit up the bulb— without cords are emerging. Startups and the auto industry. The U.S. Depart-
even with a thin wall between the coils. such as Powercast, Fulton Innovation, ment of Defense, which is funding the
So far, the most effective setup consists and WildCharge have begun marketing research, hopes it will also give soldiers a
of 60-centimeter copper coils and a 10- adapters and pads that allow consumers way to automatically recharge batteries.
megahertz magnetic field; this transfers to wirelessly recharge cell phones, MP3 However, Soljačić remains tight-lipped
power over a distance of two meters with players, and other devices at home or, about possible industry collaborations.
about 50 percent efficiency. The team is in some cases, in the car. But Soljačić’s “In today’s battery-operated world,
looking at silver and other materials to technique differs from these approaches there are so many potential applications
decrease coil size and boost efficiency. in that it might one day enable devices to where this might be useful,” he says. “It’s a
B RYAN C H R I STI E D E S I G N; B ETTMAN /C O R B I S (TE S LA TOW E R)
“While ideally it would be nice to have effi- recharge automatically, without the use of powerful concept.”
W W W . T E CH N O L O G Y R E V I E W . C O M TR 10 63
10 E M E R G I N G T E C H N O LO G I E S
Battery
N A N OT E C H N O LO GY
Negative
electrode
NANORADIO Carbon
nanotube
Alex Zettl’s tiny radios,
built from nanotubes, Positive
could improve every- electrode
thing from cell phones
to medical diagnostics.
By Robert F. Service
selects one frequency to convert apt choice. Zettl’s nano receiver electrode and the nanotube and of its tip. When the tip is farther
into a stream of electrical pulses works by translating the electro- then jump from the nanotube’s from the second electrode, as
that get sent to a speaker. But magnetic oscillations of a radio tip across the tiny gap to the when the tube bends to one side,
64 TR 10 T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
WHO
Alex Zettl, University of HAR DWAR E
California, Berkeley
DEFINITION
At the core of the nanoradio
is a single molecule that can
Probabilistic Chips
receive radio signals. KRISHNA PALEM THINKS INTRODUCING A LITTLE
IMPACT UNCERTAINTY INTO COMPUTER CHIPS COULD EXTEND
Tiny radio devices could BATTERY LIFE IN MOBILE DEVICES—AND MAYBE THE
improve cell phones and allow
communication between tiny DURATION OF MOORE’S LAW, TOO. BY ERIKA JONIETZ
devices, such as environmental
sensors.
CONTEXT
New nanotech tools are allow-
K
rishna Palem is a heretic. In the to-noise ratio means those circuits would
ing researchers to fabricate
very small devices. The nano- world of microchips, precision occasionally arrive at the wrong answer,
radio is one of the latest.
and perfection have always been but engineers can calculate the probability
imperative. Every step of the fabrication of getting the right answer for any specific
process involves testing and retesting and is voltage. “Relaxing the probability of correct-
fewer electrons make the jump aimed at ensuring that every chip calculates ness even a little bit can produce significant
across the gap. The fluctuat-
the exact answer every time. But Palem, a savings in energy,” Palem says.
ing electrical signal that results
professor of computing at Rice University, Within a few years, chips using such
reproduces the audio informa-
tion encoded onto the radio wave, believes that a little error can be a good thing. designs could boost battery life in mobile
and it can be sent to a speaker. Palem has developed a way for chips to devices such as music players and cell
The next step for Zettl and use significantly less power in exchange for phones. But in a decade or so, Palem’s ideas
his colleagues is to make their a small loss of precision. His concept carries could have a much larger impact. By then,
nanoradios send out informa- the daunting moniker “probabilistic com- silicon transistors will be so small that engi-
tion in addition to receiving it. plementary metal–oxide semiconductor neers won’t be able to precisely control their
But Zettl says that won’t be hard, technology”—PCMOS for short. Palem’s behavior: the transistors will be inherently
since a transmitter is essen-
premise is that for many applications—in probabilistic. Palem’s techniques could
tially a receiver run in reverse.
particular those like audio or video process- then become important to the continuation
Nano transmitters could open
the door to other applications ing, where the final result isn’t a number— of Moore’s Law, the exponential increase in
as well. For instance, Zettl sug- maximum precision is unnecessary. Instead, transistor density—and thus in computing
gests that nanoradios attached chips could be designed to produce the power—that has persisted for four decades.
to tiny chemical sensors could be correct answer sometimes, but only come When Palem began working on the idea
implanted in the blood vessels of close the rest of the time. Because the errors around 2002, skepticism about the prin-
patients with diabetes or other would be small, so would their effects: in ciples behind PCMOS was “pretty universal,”
diseases. If the sensors detect
essence, Palem believes that in computing, he says. That changed in 2006. He and his
an abnormal level of insulin or
close enough is often good enough. students simulated a PCMOS circuit that
some other target compound,
the transmitter could then relay Every calculation done by a microchip would be part of a chip for processing video,
the information to a detector, or depends on its transistors’ registering such as streaming video in a cell phone,
perhaps even to an implanted either a 1 or a 0 as electrons flow through and compared it with the performance of
drug reservoir that could release them in response to an applied voltage. But existing chips. They presented the work
insulin or another therapeutic electrons move constantly, producing elec- at a technical conference, and in a show of
on cue. In fact, Zettl says that trical “noise.” In order to overcome noise hands, much of the audience couldn’t dis-
since his paper on the nano- and ensure that their transistors register the cern any difference in picture quality.
tube radio came out in the jour-
correct values, most chips run at a relatively Applications where the limits of human
nal Nano Letters, he’s received
high voltage. Palem’s idea is to lower the perception reduce the need for precision
several calls from researchers
working on radio-based drug operating voltage of parts of a chip—specifi- are perfectly suited to PCMOS designs,
delivery vehicles. “It’s not just cally, the logic circuits that calculate the least Palem says. In cell phones, laptop comput-
fantasy,” he says. “It’s active significant bits, such as the 3 in the number ers, and other mobile devices, graphics and
research going on right now.” 21,693. The resulting decrease in signal- sound processing consume a significant
W W W . T E CH N O L O G Y R E V I E W . C O M TR 10 65
10 E M E R G I N G T E C H N O LO G I E S
Krishna Palem
66 TR 10 T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
proportion of the battery power; Palem believes that
PCMOS chips might increase battery life as much as S O F T WAR E
tenfold without compromising the user’s experience.
PCMOS also has obvious applications in fields MODELING SURPRISE
that employ probabilistic approaches, such as cryp- Combining massive quantities of data, insights
tography and machine learning. Algorithms used in into human psychology, and machine learn-
these fields are typically designed to arrive quickly ing can help humans manage surprising events,
at an approximate answer. Since PCMOS chips do says Eric Horvitz. By M. Mitchell Waldrop
the same thing, they could achieve in hardware what
must be done with software today—with a signifi-
cant gain in both energy efficiency and speed. Palem uch of modern life depends highways appear red and those
envisions devices that use one or more PCMOS
coprocessors to handle specialized tasks, such as
M on forecasts: where the
next hurricane will make landfall,
with smoothly flowing traffic
appear green. But that’s just the
encryption, while a traditional chip assists with how the stock market will react to beginning. After all, Horvitz says,
other computing chores. falling home prices, who will win “most people in Seattle already
Palem and his team have already built and started the next primary. While existing know that such-and-such a high-
testing a cryptography engine. They are also design- computer models predict many way is a bad idea in rush hour.” And
things fairly accurately, surprises a machine that constantly tells
ing a graphics engine and a chip that people could
still crop up, and we probably can’t you what you already know is just
use to adjust the power consumption and perfor-
eliminate them. But Eric Horvitz, irritating. So Horvitz and his team
mance of their cell phones: consumers might choose head of the Adaptive Systems added software that alerts users
high video or call quality and consume more power and Interaction group at Microsoft only to surprises—the times when
or choose lower quality and save Research, thinks we can at least the traffic develops a bottleneck
the battery. Palem is discussing minimize them, using a technique that most people wouldn’t expect,
WHO
plans for one or more startup Krishna Palem, Rice University he calls “surprise modeling.” say, or when a chronic choke point
companies to commercialize DEFINITION
Horvitz stresses that surprise becomes magically unclogged.
such PCMOS chips. Compa- PCMOS is a microchip design modeling is not about building a But how? To monitor surprises
technology that allows engi- technological crystal ball to pre- effectively, says Horvitz, the
nies could launch as early as neers to trade a small degree
of accuracy in computation for dict what the stock market will do machine has to have both knowl-
next year, and products might be substantial energy savings. tomorrow, or what al-Qaeda might edge—a good cognitive model of
available in three or four years. IMPACT do next month. But, he says, “We what humans find surprising—and
As silicon transistors become In the short term, PCMOS
designs could significantly
think we can apply these meth- foresight: some way to predict a
smaller, basic physics means increase battery life in mobile odologies to look at the kinds of surprising event in time for the
devices; in a decade, the theo- things that have surprised us in user to do something about it.
they will become less reliable, ries behind PCMOS may need
says Shekhar Borkar, director to be invoked if Moore’s Law is the past and then model the kinds Horvitz’s group began with
to continue to hold. of things that may surprise us in several years of data on the
of Intel’s Microprocessor Tech-
CONTEXT the future.” The result could be dynamics and status of traffic
nology Lab. “So what you’re Palem and his collaborators
have begun building test chips
enormously useful for decision all through Seattle and added
looking at is having a probability
for specific applications; Palem makers in fields that range from information about anything that
of getting the result you wanted,” is working on plans for startup health care to military strategy, could affect such patterns: acci-
he says. In addition to develop- companies to commercialize
the technology. politics to financial markets. dents, weather, holidays, sporting
ing hardware designs, Palem has Granted, says Horvitz, it’s events, even visits by high-profile
created a probabilistic analogue a far-out vision. But it’s given officials. Then, he says, for dozens
to the Boolean algebra that is at the core of computa- rise to a real-world application: of sections of a given road, “we
tional logic circuits; it is this probabilistic logic that SmartPhlow, a traffic-forecasting divided the day into 15-minute
Borkar believes could keep Moore’s Law on track. service that Horvitz’s group segments and used the data to
has been developing and test- compute a probability distribution
Though he says that much work remains to be done,
ing at Microsoft since 2003. for the traffic in each situation.”
Borkar says Palem’s research “has a very vast applica-
SmartPhlow works on both That distribution provided
B R E NT H U M P H R EYS
bility in any digital electronics.” desktop computers and Micro- a pretty good model of what
If Palem’s research plays out the way the optimists soft PocketPC devices. It depicts knowledgeable drivers expect
believe it will, he may have the rebel’s ultimate satis- traffic conditions in Seattle, using from the region’s traffic, he says.
faction: seeing his heresy become dogma. a city map on which backed-up “So then we went back through
W W W . T E CH N O L O G Y R E V I E W . C O M TR 10 67
10 E M E R G I N G T E C H N O LO G I E S
68 TR 10 T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
A Technology Surges
IN IRAQ, SOLDIERS CONDUCTING
FRONTLINE STREET PATROLS
FINALLY GET SOFTWARE TOOLS irst Lieutenant Brian Slaughter wanted his comrades
THAT LET THEM SHARE FINDINGS
AND PLAN MISSIONS.
By DAV I D TA L B OT F to learn from the insurgent attack that could have killed
him on May 21, 2004. Before dawn, the 30-year-old had
been leading 12 men in three armored Humvees along a
canal in Baghdad’s al-Dora district when a massive blast from an
improvised explosive device (IED) lifted his vehicle off the ground.
Concealed attackers followed with a volley of rocket-propelled
grenades and machine-gun fire. But the IED had been buried too
deep to kill, a second IED detonated too early to hit the patrol, and
a third failed to explode. When the brief battle ended, two insur-
gents were dead, and ten were prisoners. On the American side,
one man had been injured, with a bullet to the leg.
outskirts of Baghdad that’s one of a handful of so-called forward nology, which was first deployed in early 2007. The first major
operating bases around the city, he typed up a document in Micro- unit to use it—the First Brigade Combat Team, First Cavalry Divi-
soft Word and appended his photos. The report went to a bat- sion—returned to the United States in late January. A few days
talion intelligence officer swamped by two or three dozen such before leaving Camp Taji, northwest of Baghdad, one soldier in
W W W . T E CH N O L O G Y R E V I E W . C O M FEATURE STORY 71
DATA CENTER The new software documents the fabric of life in Iraq. In this mock-up
(which does not reflect accurate data), a Baghdad neighborhood is set off by a purple
boundary, and places, people, and events are marked by color-coded icons. Soldiers can
click the icons and scroll through lists for more information. For example, thumbnail pho-
tos showing the aftermath of an IED attack appear next to the list. Thousands of photos
are stored in the application’s database.
A GRANULAR ENVIRONMENT
The Pentagon has long talked about empowering soldiers with
information. Some new networking technologies were deployed
during the Iraq invasion, albeit with mixed results (see “How Tech
Failed in Iraq,” November 2004). And back in the United States,
the Pentagon has been pursuing multibillion-dollar R&D pro-
grams with names like Future Combat Systems. These pro-
grams anticipate a day when aircraft, ground vehicles, robots,
and soldier-mounted sensors collect masses of information; new
software makes sense of it all, detecting changes and identify-
ing targets; and wireless networking technologies link fighting
units and even individual soldiers, who might have digital dis-
plays mounted to their helmets. Such technologies are part of
the military’s long-term plan to introduce what is sometimes
called “network-centric warfare.” selves in Iraq. It is a very granular environment, a very block-to-
Generally, however, these high-tech visions have not meant block environment.”
much to the soldiers and marines patrolling dangerous streets Soldiers had no consistent way to submit reports; many carried
in Iraq. U.S. troops conduct more than 300 street patrols around old-fashioned “green books” for handwritten notes, while some
the country every day; those patrols make up one of the war’s tried to set up homegrown databases. And report writing varied
principal fronts. But for the most part, the leaders of the patrols from camp to camp. The need for something better was obvi-
have found it difficult to access digital information about their ous. In 2005, DARPA started tackling the problem at Fort Hood,
routes. Intelligence dissemination was stuck for years in another TX, with the help of returning soldiers from the First Brigade
era. “We have a tendency in the army and marines and air force Combat Team. Programmers from companies that contracted
to build systems, first of all, that are platform-centric [built to with DARPA (including Ascend Intel, where Slaughter is now
ride on, say, a tank or a plane] and second, to build them for the director of business development) interviewed soldiers to learn
higher echelons,” says Pat O’Neal, a retired brigadier general what they needed.
C O U RTE SY O F DAR PA
who acts as an advisor to DARPA—and whose son is currently A prototype of the system was shown to soldiers for the first
serving in Iraq. “Because that’s where we felt, in the Cold War, time during a training exercise at Fort Hood in April 2006, and
the emphasis had to be, for the coördination of forces on a very in January 2007, it was introduced in Iraq. There, programmers
large scale. That didn’t set us up for success when we found our- observed how the troops used it; they collected feedback and
W W W . T E CH N O L O G Y R E V I E W . C O M FEATURE STORY 73
software system is empowering frontline soldiers and shaping
IRAQ WAR DATA operations. For example, in a telephone interview from Camp
Cumulative number of entries, including events (such as attacks, site Falcon, 28-year-old Captain David Lively described how TIGR
visits, meetings, and discovery of weapons caches) and places (such once helped soldiers track down a pair of mortar attackers. One
as mosques, checkpoints, and boundaries), in the Tactical Ground
Reporting System (TIGR) database available to patrol leaders. night, Lively recalled, soldiers on patrol radioed back to base that
they were being shelled. At the base, other soldiers tapped into
70 the database and quickly found earlier reports of mortars com-
60 ing from an intersection of two canals in the vicinity. “TIGR pro-
vided some real-time history to where we could look back where
Number (thousands)
50
a common source was coming from,” Lively said. The soldiers at
40
the base radioed the findings to their comrades and to a circling
30 Apache helicopter. The pilot headed for the spot and was able to
20 pursue a fleeing pickup truck with mortar tubes in its bed.
Michaelis says such anecdotes are not uncommon. “I can’t name
10
the number of times that patrol leaders and company commanders
0
March ˇ07 May ˇ07 July ˇ07 Sept. ˇ07 Nov. ˇ07 Jan. ˇ08
have turned to me and stated [that] their most important tool they
have to fight this fight has been TIGR,” he wrote. “I’ve had ... time-
sensitive operations that were able to make associations between
TECHNOLOGY GAP the target being handed to them and local residents, [allowing the
With the new DARPA technology, soldiers are getting more and soldiers to find insurgents who otherwise would have escaped].
better information. But some experts say that for the soldiers I’ve had patrol leaders avoid potential IED hot spots or pass on
to be truly empowered, military doctrine and organization will IED tactics to their fellow patrol leaders.”
need to change too. “I have seen one after another of these inter- And the technology is poised to expand. For now, it is accessible
esting networking technologies come along, and none of them only at military bases. The next step, says Maeda, is to install it in
has made a dent in the institutional resistance to organizational Humvees and other military vehicles, allowing soldiers to down-
change or doctrinal innovation,” says John Arquilla, a professor load and act on new information in real time. Some of these vehicles
of defense analysis at the Naval Postgraduate School in Monterey, already have some low-bandwidth connections, and Maeda says
CA, who is a progenitor of the concept of network organization DARPA is working on ways to make the software work using these
in the military. Yes, he says, patrol leaders can now enter infor- thin pipes. In addition, the system may soon deliver new kinds of
mation into the system more easily. But “we still have divisional-, information. In the next two to three years, it could offer surveil-
brigade-, and battalion-level structures, mostly on supersized lance pictures from circling unmanned aerial vehicles (UAVs) or
forward operating bases, with the number of smaller outposts other sensor systems. It could store biometric information, so
relatively few. If we are going to talk about a networked warfare, that a soldier could see if a civilian being interviewed was a known
we need to put the network front and center in our thinking.” One insurgent suspect. “There is a whole list of enhancements that users
way to do that is to deploy soldiers in smaller groups with more have requested that we want to fill,” Maeda says.
authority to make decisions. If those enhancements are realized, the result will look a lot
That’s what happened in 2001, when special-operations like a deployed version of what the Pentagon’s big R&D programs
forces were chasing al-Qaeda and the Taliban in the mountains have been pursuing. But TIGR is growing organically, in response
of Afghanistan. When a team identified a target, it did not have to the needs of soldiers on the ground. It might be going too far
to send a report up the chain of command and wait for a decision to say that this technology will be the one to force doctrinal and
before acting. It could call on comrades and even call in air strikes. organizational change; perhaps not everyone will embrace it. “No
“If you believe that the real implication of the Information Age doubt it causes discomfort in those comfortable in traditional intel
is the empowerment of small groups—and if there is any lesson development,” Michaelis writes. As O’Neal points out, however,
from 9/11, that is it—we are really talking about information that everyone involved in fighting the Iraq insurgency is motivated
allows small groups of people to do striking things,” says Arquilla. to save soldiers’ lives by every means possible. In some cases, it’s
The Iraq counterinsurgency should fight the same way the special quite personal. “I’m focused on contemporary technology for the
forces fought in Afghanistan, he says. current force,” O’Neal says. “It’s all for my son.”
Still, even without the kinds of organizational changes that
Arquilla is advocating (see “Network Warfare,” p. 12), DARPA’s new DAVID TALBOT IS TECHNOLOGY REVIEW’S CHIEF CORRESPONDENT.
http://mitsloan.mit.edu/tr
1IPOFt&NBJMTMPBOFYFDFE!NJUFEV
innovation@work
TM
By J E F F R E Y M AC I N T Y R E
Microsoft’s
Shiny New Toy
PHOTOSYNTH IS DAZZLING, BUT WHAT IS IT FOR?
W W W . T E CH N O L O G Y R E V I E W . C O M FEATURE STORY 77
YOU ARE HERE Photosynth, an application in development at Microsoft’s
Live Labs, offers an immersive way to view photos of a given thing or place.
The software has not yet been released, but Microsoft is demonstrating it
online with photo collections such as this one of Venice’s St. Mark’s Square.
Photosynth can recognize images that share features and knit them into a
larger whole. The top left image is a distant perspective on the virtual space
created by Photosynth. Black predominates because much of the square has
not been photographed, but zooming in reveals detailed composites like the
one at left. The shots in this collection were taken by a single photographer
over 10 days, but Photosynth is designed to work with pictures taken by hun-
dreds of different people, as with images found on the photo-sharing site Flickr.
physical 3-D model that human eyes could recognize as part of simple assurance: all spatial data is quantifiable. “Each point in
an authentic, real-world landscape. Moreover, the model should space has only three degrees of freedom: x, y, and z,” he says.
be one that users could navigate and experience spatially. Exist- Attributes shared by certain photos, he adds, help mark them as
ing photo-stitching software used in electronic devices such as similar: a distinctively shaped paving stone, say, may appear repeat-
digital cameras knew how to infer relationships between images edly. When the software recognizes resemblances—the stone in this
from the sequence in which they’d been taken. But Snavely was photo also appears in that one—it knows to seek further resem-
trying to develop software capable of making such assessments in blances. The process of grouping together images on the basis of
matching visual elements thus gathers steam until a whole path can ability to let users load, browse, and manipulate unprecedented
be re-created from those paving stones. The more images the sys- quantities of visual information, and its great technical achieve-
tem starts with, the more realistic the result, especially if the original ment was its ability to do so over a network. (Photosynth’s ability
pictures were taken from a variety of angles and perspectives. to work with images from Flickr and the like, however, comes from
That’s because the second computational exercise, Snavely says, technology that originated with Photo Tourism.)
is to compare images in which shared features are depicted from Agüera y Arcas and Snavely began talking that day. By the sum-
different angles. “It turns out that the first process aids the second, mer of 2006, demos were being presented. The resulting hybrid
giving us information about where the cameras must be. We’re able product—part Photo Tourism and part Seadragon—aggregates
to recover the viewpoint from which each photo was taken, and a large cluster of like images (whether photos or illustrations),
when the user selects a photo, they are taken to that viewpoint.” By weaving them into a 3-D visual model of their real-world subject.
positing a viewpoint for each image—calculating where the cam- It even lends three-dimensionality to areas where the 2-D photos
era must have been when the picture was taken—the software can come together. Each individual image is reproduced with perfect
mimic the way binocular vision works, producing a 3-D effect. fidelity, but in the transitions between them, Photosynth fills in
As Szeliski knew, however, the human eye is the most fickle of the perceptual gaps that would otherwise prevent a collection of
critics. So he and his two colleagues sought to do more than just photos from feeling like part of a broader-perspective image. And
piece smaller parts into a larger whole; they also worked on transi- besides being a visual analogue of a real-life scene, the “synthed”
tion effects intended to let images meet as seamlessly as possible. model is fully navigable. As Snavely explains,“The dominant mode
The techniques they refined include dissolves, or fades, the char- of navigation is choosing the next photo to visit, by clicking on
acteristic method by which film and video editors blend images. controls, and the system automatically moving the viewpoint in
In a demo that showed the Trevi Fountain in Italy, Photo Tourism 3-D to that new location. A roving eye is a good metaphor for this.”
achieved a stilted, rudimentary version of what Photosynth would The software re-creates the photographed subject as a place to be
produce: a point cloud assembled from images that represent dif- appreciated from every documented angle.
ferent perspectives on a single place. More impressive was the soft- Photosynth’s startling technical achievement is like pulling a
ware’s ability to chug through banks of images downloaded from rabbit from a hat: it produces a lifelike 3-D interface from the 2-D
Flickr based on descriptive tags—photos that, of course, hadn’t been medium of photography. “This is something out of nothing,” says
taken for the purpose of producing a model. The result, Szeliski Alexei A. Efros, a Carnegie Mellon professor who specializes in
remembers, was “surprising and fresh” even to his veteran’s eyes. computer vision. The secret, Efros explains, is the quantity of photo-
“What we had was a new way to visualize a photo collection, an graphs. “As you get more and more visual data, the quantity becomes
interactive slide show,” Szeliski says. “I think Photo Tourism was quality,” he says. “And as you get amazing amounts of data, it starts
surprising for different reasons to insiders and outsiders. The to tell you things you didn’t know before.” Thanks to improved pat-
insiders were bewildered by the compelling ease of the experience.” tern recognition, indexing, and metadata, machines can infer three-
The outsiders, he says, could hardly believe it was possible at all. dimensionality. Sooner than we expect, Efros says, “vision will be
And yet the Photo Tourism application had an uncertain future. the primary sensor for machines, just as it is now for humans.”
Though it was a technical revelation, developed in Linux and able
to run on Windows, it was still very much a prototype, and the road WHAT IT MIGHT BECOME
map for developing it further was unclear. Microsoft’s work on Photosynth exemplifies the company’s strategy
In the spring of 2006, as Snavely was presenting Photo Tourism for the 100-person-strong Live Labs. Part Web-based skunk works,
at an internal Microsoft workshop, Blaise Agüera y Arcas, then a part recruiting ground for propeller-heads for whom the corporate
new employee, walked by and took notice. He had arrived recently parent is not a good fit, Live Labs aims in part to “challenge what
thanks to the acquisition of his company, Seadragon, which devel- people think Microsoft is all about,” says Gary Flake, a 40-year-
oped a software application he describes as “a 3-D virtual memory old technical fellow who is the lab’s founder and director. Its more
manager for images.” Seadragon’s eye-popping appeal lay in its immediate aim is to bring Web technologies to market.
W W W . T E CH N O L O G Y R E V I E W . C O M FEATURE STORY 79
Flake’s pitch about the Live Labs culture is an energetic one, as
he speaks about his efforts to bridge research science and prod-
uct engineering. Flake, who has worked for numerous research
organizations, including the NEC Research Institute and Yahoo
Research Labs, which he founded and also ran, describes this as
an industry-wide challenge. At Live Labs, “we have a deliberate
hedge portfolio,” he explains. “We have a very interesting mix,”
encompassing “40 different projects.”
Flake is unwilling to discuss many of his projects in detail, but
he brims with excitement about his mandate to “to bring in more
DNA” in the way of raw talent. “We want to create and advance the
state of Internet products and services,” he says, but he also speaks
passionately about Live Labs employees as “human Rosetta stones”
BUT WHEN WILL PHOTOSYNTH LAU NCH? Microsoft’s Live Labs
who can serve as translators in an R&D world where engineers took thousands of pictures of the space shuttle Endeavor before its August
and scientists often, in effect, speak different languages. 2007 mission to the International Space Station; the collection, which includes
shots of the vehicle assembly building, is available on the Photosynth website.
The Photosynth project, Flake says, epitomizes the kind of suc-
cess he wants to champion through his efforts to overcome the
traditional divide between science and product engineering. It Flake reports that the Photosynth team has conjured dozens
“represents a serious advancement of the state of the art.” of potential uses, two of which look especially likely.
Currently, Photosynth can be seen only in an online demo, but One is to integrate it more fully with Microsoft Virtual Earth,
Agüera y Arcas’s team hopes to release it by the end of the year. making it that tool that takes users to the next step in deep zoom.
What somebody who acquires it can actually do with it remains With Virtual Earth handling topography and aerial photogra-
to be seen. Point clouds can be made from as few as two or three phy while Photosynth coördinates a wealth of terrestrial photo-
images, so one can imagine users creating relatively unsophisti- graphic material, the two applications could give rise to a kind
cated synths of their own photography—of, say, a family trip to of lightweight metaverse, to use the term that Agüera y Arcas
Mount Rushmore. (Of course, people who have Photosynth might invoked at TED.
begin to shoot many more pictures of a given place, in the interest Noting Photosynth’s facility with buildings and city squares,
of being able to make a rich synth later.) But it could also be that Seitz also envisions a “scaling up in a big way.” “We’d like to capture
users will tap into online libraries of photos—which will probably whole cities,” he says. Indeed, Agüera y Arcas and Stephen Lawler,
have to be downloaded to a local computer—to create their own general manager of Microsoft’s Virtual Earth project, announced
synths of highly photographed sites. in August 2007 in Las Vegas, at the annual hackers’ convention
Still, Photosynth is mostly promise with little proof. Techni- Defcon, that they’re planning a partnership. Once some relatively
cal questions abound as to how easy it will be to use and what, minor technical hurdles are cleared, Seitz says, “there’s nothing
exactly, its capabilities will be. Also, despite the Linux origins of stopping us from modeling cities.”
Photo Tourism, Photosynth will remain Windows only for the As people create and store ever greater amounts of digital media,
foreseeable future. Photosynth might even enable users to “lifecast” their family photo
And for all Photosynth’s immediate appeal, its applications, too, albums. “Imagine if you could watch your kids grow up in your own
remain unclear. The world doesn’t need another image browser, house,” says Flake, “just from your photo collection.”
even a groundbreaking one. It seems even more unlikely that As such ideas percolate, the Photosynth team is hardly sitting
users would pay for Photosynth in its current form. In the mean- still. Last summer the researchers released an online demo col-
time, Photosynth’s fortunes will depend on whether it can build a laboration with NASA, and now they are working with the Jet
broad-based community of users. Will it take on new uses for those Propulsion Lab to synth a small part of the surface of Mars.
C O U RTE SY O F M I C R O S O FT LIVE LAB S
who embrace it, as Google Earth has done? More important, will One does wonder how far Microsoft is willing to bankroll this
Microsoft release a final product sufficiently open that such a com- kind of geek-out. Then again, as Agüera y Arcas and Flake ask rhe-
munity can seek uses different from those initially intended? torically, how does one put a value on this kind of technical achieve-
ment? For while Photosynth seems somewhat lacking in a clear
path to market, it also seems wholly lacking in competition.
www Photosynth developers explain how they create panaromas:
technologyreview.com/photosynth.
JEFFREY MACINTYRE IS A FREELANCE JOURNALIST WHO WRITES WIDELY ON CUL-
TURE, SCIENCE, AND TECHNOLOGY.
Location is relative
Placeholder copy from the previous Where 2.0
Location is relative
conference ads—need new copy. This is the third
annual O’Reilly Where 2.0 Conference puts the
The O’Reilly Where
location-based and2.0 Conference
geospatial industry on the
champions leading
map. Industry trends
leading creating under-the-
visionaries,
value
radarand changeand
projects, in the locationthat are bringing
companies
industry.
cutting Bringing together
edge location thetechnologies to
aware
people, projects,
your car, and issues
your computer building
screen are all featured
new technological
on stage foundations
for two days at Wherein2.0.
geospatial, Where 2.0 seeks to expose
and understand the tools pushing the
boundaries of the location frontier.
Join technologists, CTOs, researchers,
geographers, academics, business
developers, and entrepreneurs at this
cutting edge event.
>>>
>>>>REGISTER
REGISTERNOW
NOWAND
ANDSAVE
SAVE15% <<<
<<<<
USEDISCOUNT
USE DISCOUNTCODE WHR 08 TR
CODEWHR08WHI
May
May12–14,
12–14,2008
2008
Burlingame,
Burlingame,CACA
conferences.oreilly.com/where
conferences.oreilly.com/where
©2006 O’Reilly Media, Inc. O’Reilly logo is a registered trademark of O’Reilly Media, Inc.
©2008 O’Reilly
All other Media, are
trademarks Inc.the
O’Reilly logoof
property is their
a registered trademark
respective owners.of80127
O’Reilly Media, Inc.
All other trademarks are the property of their respective owners. 80127
E S SAY
Art Games
DIGITAL ARTISTS ARE USING GAME
By C H R I S T I A N E PAU L
D
The combination of painterly, photographic, sculptural, and
art; virtual-reality projects that use devices such as cinematic elements in these works would not be possible without
headsets and data gloves to immerse participants in current game-development technologies. Over the past decade,
a virtual world; software coded by the artist; or even computer games have become an inspiration for artists in new
“locative media” art that uses mobile devices (such as cell phones) media. Gaming references in digital art have been called a trend
to turn public spaces like buildings or parks into a canvas. or a new style—a description that neglects many of the inher-
Digital photographs, films, and videos have been common ent and historical connections between computer games and
in the arts since the 1990s; even paintings and sculptures are new media. Early on, games explored concepts now common
now sometimes produced with the aid of digital tools. But in digital art, such as navigation and simulation, points of view,
projects that use digital technologies as a medium in them- nonlinear narrative, and the creation of 3-D worlds. Many if not
selves—and that, like their medium, are interactive, collabora- most successful video games are violent “shooters” seemingly far
tive, customizable, and variable—still occupy the margins of removed from art. Yet they often create sophisticated, navigable,
art institutions and find their audience mostly at new-media immersive worlds. It is only natural that digital artworks should
art festivals or on the Internet. take a critical look at computer games in a different context.
A few artists use digital technologies as a medium for Computer games are successful, in part, because their vir-
reconfiguring more traditional forms such as paintings, pho- tual worlds can be expanded and modified. Games frequently
tographs, or videos. Among them are Brody Condon, John come with “level editors” that give amateur designers the tools
Gerrard, and Alex Galloway and the Radical Software Group to develop their own virtual environments and gaming sce-
(RSG). All use the technologies of game development to narios, or to customize game content by creating modifica-
investigate the status of traditional media in the digital age. tions (often called “mods”) or patches—extensions that change
Their works consider how the digital medium has changed features of the game world or the behavior of characters.
the nature of representation, erasing the boundaries Some artists have used level editors or game engines—the
between established categories such as painting, photog- core software of computer games, which runs their real-time
raphy, cinema, and sculpture. graphics and audio, among other things—to create mods for
All these artists generate images that are reminiscent of commercial games or to generate stand-alone scenes. Oth-
paintings or photographs, yet change and evolve. Condon, ers have designed their own games from scratch. But both
Gerrard, and RSG create computer-generated 3-D scenes types of gaming artwork have critically examined the politics
that are framed—in that they show a clearly delineated view, and aesthetics of their commercial cousins. While most art
like a photograph, rather than being navigable worlds, like a based on gaming technology makes the technology itself its
game—and at the same time have a temporal, cinematic ele- subject, Brody Condon’s Three Modifications, John Gerrard’s
ment in that they change over time. However, the cinematic Dust Storm (Dalhart, Texas) and Animated Scene (Oil Field),
C O U RTE SY O F B R O DY C O N D O N
movements are not simply video loops that repeat; rather, and RSG’s Prepared Playstation more explicitly focus on the
the changes are generated in real time, algorithmically. John representational qualities of the 3-D image.
Gerrard’s projects, in particular, could be described as image- Condon’s Three Modifications, which was shown at New
objects, artworks that are as much images as they are three- York’s Virgil de Voldère gallery in 2007, reinterprets several
dimensional sculptures in virtual space. late-medieval Flemish (or Early Netherlandish) religious paint-
82 ESS AY T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
BRODY CONDON, RESURRECTION
(AFTER BOUTS), 2007
American, 1974–
Self-playing computer game,
custom computer
W W W . T E CH N O L O G Y R E V I E W . C O M ESS AY 83
ings: panels from Hans Memling’s triptych The Last Judgement,
Dieric Bouts’s Resurrection, and Gerard David’s Triptych of Jean
de Trompes. The landscape and overall structure of the paintings
are re-created in noninteractive, animated, “self-playing” 3-D
game versions that reflect on both the form and the content of
the originals.
The term “Early Netherlandish” refers to a group of paint-
ers—from Van Eyck to Gerard David—working in the Neth-
erlands in the 15th and early 16th centuries and representing
a particular moment: the zenith of the Middle Ages and the
transition to the Renaissance, an era when perspective—the
technique artists use to mimic how three-dimensional objects
appear to the eye—developed in several stages. On a formal
level, Condon’s work draws parallels between the evolution of
perspective and realism in medieval art and the evolution of
3-D computer graphics in games. Another link between medi-
eval art and computer games is the affection that role-playing
DIERIC BOUTS, RESURRECTION, C. 1455 games—from Dungeons and Dragons to Ultima Online, Ever-
Flemish, c.1420–1475 quest, and World of Warcraft—have for what Umberto Eco has
Distemper on linen
89.9 x 74.3 centimeters called “neomedievalism.” In his 1973 essay “Dreaming in the
The Norton Simon Foundation Middle Ages,” Eco writes of the “avalanche of pseudo-medi-
eval pulp” in pop culture and points out that many organiza-
tional structures of the Western world, from merchant cities
to capitalist economies, have their roots in the Middle Ages.
The medieval elements characteristic of many contemporary
computer games where technology and magic are happily
confused may express the quest for the heroic foundations
of contemporary culture.
The background of Dieric Bouts’s original Resurrection
painting—a panel from one of the altarpieces for which he is
famous—is a wide, serene expanse of land. Conveying an aus-
tere spirituality, Bouts’s rigid composition shows Christ rising
84 ESS AY T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
C O U RTE SY O F J O H N G E R RAR D
W W W . T E CH N O L O G Y R E V I E W . C O M ESS AY 85
RSG, RSG-THUG2, 2005
Prepared PlayStation
moving in and out of a yoga tree pose; two men sit by the fire, even stereotypes) of different centuries, using the parallels
one looking away from it, the other looking into it with a hand between medievalism and gaming environments.
raised for protection, both apathetically imitating the poses Condon creates his modifications by means of the Unreal
in the original painting; and the figure in red tights, who in Runtime Engine, a stripped-down version of the game engine
the original lies face down in front of the tomb next to a hel- for the first-person-shooter game Unreal Tournament 2003.
met, has moved to the background, where it rolls its deformed, Within the scenes, the point of view that would normally move
abstracted, polygonal head from side to side. By eschewing around the space remains still. Condon places the 3-D visual
interactivity, which is at the core of video games, and setting content he developed in the game space and then moves the
a boundary for the scene and the movement within it, Condon camera through the space to reproduce the composition of
creates a different kind of space for meditation. The religious the original painting. Characters and landscape are tilted for-
themes and iconography of the medieval painting have been ward 45°, toward the viewer, and stacked in order to imitate
transformed into those of a countercultural spirituality rooted the perspectival system used by the Flemish masters.
in the 1960s. In Condon’s Resurrection, the savior is absent, and A different take on the relationship between game-
the other characters are thrown back on themselves. The fact development technology and traditional media is presented
that the work exists in a virtual world and a game environment in the works of John Gerrard, who has created multiple scenes
points to a contemporary way of transcending the body: the of portraits and landscapes that take the form of 3-D image-
C O U RTE SY O F PAC E W I LD E N STE I N
avatar as a virtual alter ego. In his Resurrection, Condon con- objects. At first glance, his projects Dust Storm (Dalhart, Texas)
trasts and plays with cultural iconography and archetypes (or and Animated Scene (Oil Field) seem to reflect photographic
conventions of landscape representation. But while they
allude to the medium of photography, they also undermine
www See digital artwork in action:
technologyreview.com/digitalart. the “freezing” of a moment in time.
In Dust Storm (Dalhart, Texas), one of a series of pieces, Ger-
86 ESS AY T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
rard remakes a dust storm that occurred on “Black Sunday,” and photography, RSG playfully deconstructs the video loop.
April 14, 1935, and depicts it as permanently looming over a RSG’s series Prepared Playstation takes its name from a series
representation of Dalhart, TX, in its current state. The view of works by John Cage, the artist and musician who wrote
is based on photographs taken by the artist on site, while the compositions for “prepared piano”—one whose sound had
image of the storm itself is derived from 1930s archival photos been changed by objects placed on the hammers or dampers
of the Dust Bowl. Past and present collapse in a photorealis- or between strings. The “preparation” in this case is distinctly
tic yet unfixed temporal image space that appears simultane- low-tech, a rubber band wrapped around the game controller
ously hyperreal and fantastic. Gerrard thinks of the work as so that it holds the buttons in place and makes a scene from
“a ‘memorial structure,’ a type of public art placed on the (con- a game play perpetually. RSG-THUG2 (2005), a work in the
structed) landscape as it stands now.” The storm is a custom- Prepared Playstation series created for the 2005 exhibition
built particle system on which the artist and his collaborators Logical Conclusions: 40 Years of Rule-Based Art at the Pace
worked for six months; once it starts, it changes over time with- Wildenstein gallery in New York, uses three scenes prepared
out shifting position over the landscape. The movement of the inside the skateboarding game Tony Hawk’s Underground 2.
rolling and surging cloud was created on the basis of a video of The project exploits glitches in the game’s code: navigating
a dust storm in Iraq’s Anbar Province that Gerrard had seen. through the game, RSG discovered moments where move-
While the scene captures a single, quasi-photographic ment cannot be properly rendered or characters get trapped
moment, the light conditions of the work cover a whole year: in loops. In one of the scenes from RSG-THUG2, the game
the orbit of the sun has been programmed so that the light character is skateboarding along a railing, and the game archi-
of the scene accurately cycles through day and night as they tecture “breaks open”—the image cracks and starts oscillating
vary throughout the four seasons. The temporality of Dust between the accurate representa-
Storm (Dalhart, Texas) is therefore realistic in terms of our tion of the image and colorful
conventions of measuring time, in seconds, minutes, and abstract forms. In all the Prepared
hours. It also unfolds in real time in machine terms, since Playstation scenes, RSG “catches”
the dust storm and the light conditions are based on contin- a particular game sequence and
uously calculated data. The events in the scene—changing makes it play itself in a continuous
light and rolling dust cloud—occur as the machine processes loop. While the project references
them. As in other works, Gerrard subtly references the effect and plays with the concept of the
of environmental pollution. The storms in the Dust Bowl were video loop, it also reveals the archi-
a result of a recurring drought combined with the effects of tecture of its image construction,
poor agricultural practices and industrialization. exposing the moment where the
In another landscape portrait, the diptych Animated Scene data creating the image is improp-
(Oil Field), Gerrard networks two images of oil pumps so that erly processed.
they perform identical and simultaneous movements on two Prepared Playstation, Three
screens. Each image features a single, central pump flanked Modifications, and John Gerrard’s RSG, PREPARED
by two more pumps in the distance. All the pumps face east, works all exist in a “slipping space” PLAYSTATION, 2005
Prepared controller
toward the sun, and run endlessly and identically. that opens up a new perspective on
Gerrard’s works fuse media on yet another level, since they the qualities of the digital image.
also have a strong sculptural component: the framed screen Prepared Playstation appears to be a video loop but reveals
that holds the images can be turned on a central pivot point, and deconstructs the creation of its images. Dust Storm (Dal-
so the viewer can look around and behind the depicted subject hart, Texas), Animated Scene (Oil Field), and Resurrection (after
in a 360° pan. Through the use of gaming technology, Gerrard Bouts) evoke painting and photography yet present scenes
makes his landscapes “navigable” in real time, while still main- that are in constant motion or evolve over time and can be
taining the framing of the scene. And Gerrard’s works, like navigated. All the projects capture characteristics of tradi-
Condon’s, include cinematic elements as well. The move- tional art forms and demonstrate how the digital image tran-
ments of characters, objects, and natural elements maintain scends and reconfigures them. They are 3-D image spaces that
a subtle balance between stillness and motion. Gerrard refers operate in real time and perpetually play themselves, suggest-
C O U RTE SY O F R S G
to the image world he creates as a “postcinematic slipping ing a state of being driven by algorithmic calculations.
space between the image and the object.”
CHRISTIANE PAUL IS THE ADJUNCT CURATOR OF NEW MEDIA ARTS AT THE
While John Gerrard and Brody Condon explore painting WHITNEY MUSEUM OF AMERICAN ART.
W W W . T E CH N O L O G Y R E V I E W . C O M ESS AY 87
REVIEWS
L
ast November, Google and 33 other com- ate vertically integrated telecommunica- to future handsets. If the consortium has
panies announced the Open Handset tion ecologies of stores, resellers, content its way, these phones will be available in
Alliance (OHA), a new industry consor- providers, and network services—all with stores in the second half of 2008. You’ll also
tium that, in promoting open standards for the goal of extracting as much revenue as be able to buy an Android-based phone over
mobile devices, promises to reinvent the possible from a customer base that’s kept the Internet and drop in a chip from the cell
cell phone—and possibly the entire wireless- captive with multiuser contracts, exclusive phone that’s in your pocket today, assum-
telecommunications industry. While that’s hardware offerings, and free in-network ing you have a cell phone from T-Mobile,
a tall order, I suspect that handsets, which calling. The wireless industry’s favorite met- AT&T, or another provider that uses the
Google intends to make as customizable as ric is “average revenue per user.” GSM transmission standard.
laptop computers, are just the beginning of This approach—using integrated services Android’s developers envision a world
the company’s mobile efforts. to extract maximum revenue— where today’s integrated wireless systems
The word “open” in OHA’s ANDROID SOFTWARE
will slowly evaporate if OHA are reduced to a set of relationships between
name is not just a buzzword: DEVELOPER KIT is successful. And the key to parts that are more or less interchangeable.
VERSION M3-RC37A
it signifies a radical departure Cost: Free that success will be Android, Consumers will be free to load their phones
from today’s cellular net- a new software “stack” for with applications of their own choosing—
works, especially those in the mobile phones that’s based on free applications, applications available for
United States. Today’s cellular ecologies open-source software and a revolutionary sale, and custom applications developed
aren’t exactly closed; it’s possible to load programming paradigm. by enterprises for their employees. These
third-party applications onto some cell Android is called a “stack” because its applications will be able to communicate
phones, and websites belonging to third- software extends from the lowest levels with third-party services offered over the
party providers such as Google can be controlling the phone’s hardware to the Internet—using any available communi-
accessed. Verizon (not an OHA member) highest levels of user interaction. At the cations pipe, be it the cellular network, a
has even announced its willingness to open bottom is a stripped-down version of the nearby Wi-Fi connection, or even a Blue-
its network to non-Verizon phones. But that Linux kernel (the heart of the Linux oper- tooth connection from another phone.
openness is all at the periphery: wireless ating system). On top of the kernel is the The key to realizing this vision is a set
providers today offer just enough choice open-source WebKit Web browser (also used of clean, documented, standardized inter-
in phones, features, and services to remain by Apple’s iPhone) and several other open- faces that allow each part of the handset
competitive while preventing consumers source programs. On top of this are user environment to interact with every other.
from using rival technology and defecting applications that are beautiful but, at least For example, Android includes a so-called
to other carriers. in the developer’s preview version, primi- location provider interface. Services that
Indeed, companies like Verizon and tive and buggy. Once Google finishes this might want to know where your handset is—
AT&T (also not an OHA member) oper- release, Android is going to look as pretty such as Google Maps, navigation applica-
88 REVIEWS T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
versatility of Google Maps with respect to
the phone itself. Unlike conventional mobile
operating systems, which see each appli-
cation as an essentially monolithic whole,
Android splits a given app into multiple
parts, with well-defined interfaces between
them. This makes it easy for developers to
write component-based applications.
Interestingly, Android’s component-
based structure could also extend battery
life. On a system like Windows Mobile,
programs spend a lot of time running in
the background, where they use memory
and drain the battery. With Android, only a
tiny piece of each application should need
to run at any time; the other parts could
shut down. As a result, it should feel more
responsive yet use less power.
Developing for cell phones is normally
much harder than developing for desktops:
because far fewer developers work with cell
phones than with desktop applications, the
tools are less polished and harder to use.
With Android, Google has rewritten the
rules here as well. Developers write Android
applications in the ubiquitous Java program-
ming language, so there are already millions
of would-be Android programmers. The free
Android developer kit includes a telephone
emulator, which lets any developer with a
tions, or even special-purpose applications AN ARCHITECTURE FOR MASHUPS PC, Mac, or Linux desktop write and test
that show you advertisements or offer you Does Android have what it takes to blow Android applications. The emulator even
coupons based on your location—can use apart the silos in today’s cellular-telephone makes it possible to control the speed and
the interface to access technologies that marketplace and open it to the chaos of com- quality of the simulated phone’s network
can figure out where you are. These might petition? Although the developer’s preview is connection, allowing developers to see how
include a GPS receiver built into your phone flawed, Android’s architectural choices and their programs will behave on phones in
or a location service offered by your wire- development tools show great promise. poor coverage areas without having to load
less provider. What’s more, though Android itself is the applications onto real phones.
This feature is good news for companies brand new, it draws from proven Google
whose business model is based on providing software. Consider Google Maps, which has WHAT’S NEXT
information to consumers—and possibly been one of Google’s most successful offer- Android is not the “Google phone” that
showing them advertisements. It’s terri- ings to date. With little effort, practically rumor suggested before the software was
ble news for those whose business model any Web developer can create a “mashup” launched. Indeed, the company doesn’t
is based on charging consumers to access that drops geographical annotations like really want to own your phone. It just
hardware built into their own devices—the photos, routes, and notes about particu- wants to be sure that no other company
way Verizon does with its VZ Navigator, a lar places onto a beautiful, interactive, and does. If Android succeeds, it will keep the
TAVI S C O B U R N
navigation service that uses the GPS receiver highly functional map (see “Second Earth,” wireless world safe for Google and what-
standard in new Verizon phones and costs July/August 2007). Android might, because ever services it might seek to offer in the
$9.99 a month or $2.99 a day. of the way it is built, be able to replicate the future. Today there are a billion Internet
W W W . T E CH N O L O G Y R E V I E W . C O M REVIEWS 89
users but nearly three billion people with L E G I S L AT I O N
F
spectrum licenses being auctioned by the ew things prompt Washington policy- plants, each with a capacity of 100 million
Federal Communications Commission. makers to forget their professed belief gallons, at a cost of up to $100 billion.
If Android succeeds, it will have a major in the efficiency of free markets faster than In short, the federal government has
impact on wireless carriers. A phone run- $100-a-barrel oil prices—or even the threat legislated the growth of a sizable industry.
ning Google’s component-based operat- of them. In one of the most notable recent The often stated aim of the biofuel stan-
ing system, after all, would treat wireless examples, as the price of crude oil edged dards is to reduce greenhouse-gas emis-
operators like Verizon and AT&T as just toward the $100 mark late last year, the sions and dependence on foreign oil. And
another way to reach data services on the U.S. Congress passed, and President Bush biofuels, particularly cellulosic ones, could
Internet. Such a phone could turn today’s quickly signed, the Energy Independence arguably play a significant role in achiev-
wireless providers into commodity data and Security Act of 2007. ing both those goals (see “The Price of Bio-
communications networks that also hap- Among its various provisions, the energy fuels,” January/February 2008). But quite
pen to carry voice. This would force the pro- bill prescribes a minimum amount of bio- apart from the value of ethanol and other
viders to compete in every area—network fuel that gasoline suppliers must use in their biofuels, the creation of markets by federal
quality, handset quality, and price—without products each year through 2022. The new law raises fundamental questions about
allowing good performance in one area to mandates, which significantly the best way to implement a
lock customers in and support mediocre expand the Renewable Fuels $100 CRUDE OIL national energy policy. Can
ENERGY INDEPEN-
performance in another. T-Mobile (an Standard of 2005, would more DENCE AND SECURITY
legislated markets survive
OHA member) already gets it: some of than double the 2007 market ACT OF 2007 economic conditions and
its newest phones allow calls over either for corn-derived ethanol, to 15 policy priorities that change
T-Mobile’s GSM network or Wi-Fi. I think billion gallons, by 2015. At the same time, over the long term? And what role should
this change will happen even without the the bill ensures the creation of a new mar- the government play in promoting specific
Google phone. I’m seeing more unlocked ket for cellulosic biofuels made from such technologies?
phones with Wi-Fi capability from compa- sources as prairie grass, wood chips, and Mandated consumption levels break
nies like Nokia (not an OHA member); just agricultural waste. The standards call for the the “one-to-one link” between market
drop in an AT&T SIM card and they’ll play production of 500 million gallons of cellu- demand and the adoption of a technology,
on AT&T’s network. But though the change losic biofuel by 2012, one billion gallons by says Harry de Gorter, an associate profes-
may happen anyway, Google is pushing it 2013, and 16 billion gallons by 2022. sor of applied economics and management
along at a faster clip. Not surprisingly, the ethanol industry at Cornell University: “As an economist, I
Just as Google’s place in the wire- is very happy. The Biotechnology Industry don’t like it. Economists like to let the mar-
less world is a work in progress, so too is Organization, a Washington-based trade kets determine what [technology] has the
Android, which I suspect will not be limited association whose members include both best chances.” The new biofuel mandates
to cell phones. If it’s successful, we’re likely large manufacturers and startup compa- are “betting on a particular technology,”
to see Android as the basis of other hand- nies developing new cellulosic technologies, he says. “It is almost impossible to predict
held devices: digital cameras, GPS receiv- suggests that “this moment in the history of the best technology. It is almost inevitable
ers, or even lightweight tablet computers. transportation fuels development can be that [mandates] will generate inefficiencies.”
If Android really works, it’s going to change compared to the transition from whale oil While de Gorter acknowledges that some
the face of mobile computing. to kerosene to light American homes in the economists might justify mandated markets
1850s.” The new push for biofuels, the trade as a way to promote a desired social policy,
association continues, is “larger than the he questions the strategy’s effectiveness.
SIMSON GARFINKEL IS AN ASSOCIATE PROFESSOR
OF COMPUTER SCIENCE AT THE NAVAL POSTGRADU- Apollo project or the Manhattan project” and “Historically, there are no good examples of
ATE SCHOOL IN MONTEREY, CA, AND A CONTRIBUTING
EDITOR AT TECHNOLOGY REVIEW. will require the construction of 300 biofuel it working in alternative energy,” he says.
90 REVIEWS T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
REVIEWS
price of corn so high, says Babcock, “who is will, left to market forces, reach 12.7 billion the technology,” says John Deutch, who was
going to replace corn with prairie grass?” gallons—still more than two billion short of undersecretary of energy in 1980 and is now
At Purdue University, Wallace Tyner, a the federal mandate. an Institute Professor of chemistry at MIT.
professor of agricultural economics, has In other words, the federally mandated Rather, he says, it failed because “it focused
calculated how different types of govern- consumption levels mean ethanol will not, on production goals, and that turned out to
ment policies, including the new mandated for the foreseeable future, be truly cost- be a bad thing because the market prices went
consumption levels, will affect the econom- competitive with gasoline. Indeed, says down.” Deutch believes that instead of target-
W W W . T E CH N O L O G Y R E V I E W . C O M REVIEWS 91
ing specific production levels, government I N F O R M AT I O N T E C H N O LO GY
I
reflect a common theme: the federal gov- n the end, as the story of the emperor’s technology industry, he continued, had
ernment’s attempt to select a particular tech- new clothes reminds us, somebody has to arrived at that phase: for most companies
nology and create a market for it. The “harsh break the spell. In May 2003, Nicholas Carr that did not themselves develop and sell IT,
reality” is that such measures “are unlikely to cast himself in the naysayer’s role by pub- information technology offered no com-
be effective over the long term,” Deutch says. lishing an article titled “IT Doesn’t Matter” petitive advantage and was just another
“And nowhere is this more obvious than in in the Harvard Business Review. In 2004 he cost of doing business. It wasn’t hard to find
ethanol.” He and other experts, such as de followed that with a book, Does IT Matter? evidence for Carr’s contention. A business
Gorter and Iowa State’s Babcock, would Information Technology and the Corrosion of school truism since Clayton Christensen’s
prefer to see technology-neutral policies, Competitive Advantage. Thereby, he aroused 1997 book The Innovator’s Dilemma: When
such as a carbon or greenhouse-gas tax, that the ire of the good and the great in Silicon New Technologies Cause Great Firms to Fail
would allow the markets to choose the most Valley and Redmond, WA. is that you can tell a sector has been com-
cost-effective way of meeting political and For that, he won a little fame. Now he modified when competition has created a
environmental goals. has a new book, The Big Switch: Rewiring “performance oversupply,” where almost any
Besides creating the synthetic-fuels pro- the World, from Edison to Google, which will product differentiation is unwanted. And
gram, the 1980 energy bill also included almost certainly influence a indeed, by sometime before
THE BIG SWITCH:
a Biomass Energy and Alcohol Fuels large audience. Carr persua- REWIRING THE the 20th century’s end, the
Act, which provided $600 million to the sively argues that we’re mov- WORLD, FROM vast majority of PCs had far
EDISON TO GOOGLE
Departments of Energy and Agriculture ing from the era of the personal Nicholas Carr more processing and stor-
W. W. Norton, 2008,
for research into biofuels made from cel- computer to an age of util- $25.95
age capacity than their users
lulose or biomass. But that funding was ity computing—by which he needed for the most common
slashed in subsequent years. And while the means the expansion of grid computing, tasks: e-mail, Web browsing, word process-
Energy Department is again aggressively the distribution of computing and storage ing. In fact, Carr pointed out, 70 percent
funding research on biofuels, and the 2007 over the Internet, until it accounts for the of a typical Windows network’s storage
energy bill includes several measures sup- bulk of what the human race does digitally. capacity went unused.
porting such work, overall federal funding And he nicely marshals his historical anal- By 2000, Carr claimed, close to 50 per-
for energy research and development has ogies, detailing how electricity delivered cent of American companies’ annual capi-
never fully rebounded from the cuts made over a grid supplanted the various power tal expenditures went to IT: every year, U.S.
during President Reagan’s administration. sources used during most of the 19th cen- businesses acquired more than 100 million
It’s one reason that, almost three decades tury. Many readers may find his conclusions new PCs. The biggest IT-associated busi-
after Jimmy Carter’s energy bill, the United unconvincingly dark. I think he could have ness risk that companies faced, he con-
States still has no effective answer to high- borne in mind the old joke: predicting is cluded, was overspending. It was time for
priced imported oil. hard, especially about the future. That said, businesses to “explore cheaper solutions,
Distorting the markets through federal I also suspect he’s right to suggest that in a including open-source applications and
mandates for biofuels won’t help. What decade or so, many things we now believe bare-bones network PCs,” he argued. “If
might: a well-considered federal policy that permanent will have disappeared. a company needs evidence of the kind of
financially supports the development of Given that Carr’s conclusions are con- money that might be saved, it need only
promising new energy technologies and troversial, it’s helpful to trace his thesis in look at Microsoft’s profit margin.”
offers technology-neutral incentives for full. In “IT Doesn’t Matter,” he argued that Naturally, the industry’s chieftains
replacing petroleum. as industries mature, the products or ser- poured scorn on this thesis. Microsoft’s
vices they supply become commodities that CEO, Steve Ballmer, blustered that there
DAVID ROTMAN IS TECHNOLOGY REVIEW’S EDITOR. compete on price alone. The information was still plenty of life in l’ancien régime:
92 REVIEWS T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
REVIEWS
“Our fundamental response is: hogwash. per gigabyte to Amazon than investing in eral being the rise of the knowledge worker,
We look out there like kids in a candy hardware costing hundreds of thousands a term Drucker was the first to use. When
store saying what a great world we live in.” of dollars. Nicholas Carr wrote “IT Doesn’t Matter,”
Even Ethernet coinventor Bob Metcalfe, In The Big Switch, Carr notes the pro- he was doing Drucker’s kind of analysis,
who might have maintained an Olympian spective benefits of a world of utility com- looking out the window and identifying a
detachment, weighed in to complain in this puting, but he also plays the naysayer again. future that had already happened.
magazine that “Carr’s article just won’t stay Nearly half the book describes the possible In his latest book, Carr has extrapolated
debunked” (see “Why IT Matters,” June 2004). dystopian aspects of such a world. What are similarly from ongoing trends. At many
As evidence of Carr’s wrongheadedness, these, in his view? small to midsize companies, not a few execu-
Metcalfe cited the expansion of the Ethernet First, the destruction of traditional busi- tives will be thinking, “We could reduce the
into ever newer, wider, and faster network- nesses by the extremely lean companies that IT department to one or two people.” IT
ing realms, thus arguably missing Carr’s utility computing makes possible. Second, is a cost center, after all, not so dissimilar
point. [Metcalfe is a member of Technology the ease with which governments and cor- from janitorial and cafeteria services, both
Review’s board of directors.] porations will be able to track and exploit of which have long been outsourced at most
Carr was saying that, like previous our digital behavior. Third, the emergence enterprises. Security concerns won’t neces-
technologies such as the telephone and of a “YouTube economy” in which many sarily prevent companies from wholesale
electricity, IT no longer conferred any com- will provide free information to the “cloud,” outsourcing of data services: businesses
petitive advantage because it was now part and a few aggregators will harvest most of have long outsourced payroll and customer
of the general business infrastructure. Next, the profits. Fourth, the deterioration of data to trusted providers. Much will depend
IT would become a simple utility, provided human culture as people come to rely on on the specific company, of course, but it’s
to users over the networks that Metcalfe the Internet to know and do everything, unlikely that smaller enterprises will resist
had helped make possible. Today, of course, while they know and do little themselves. the economic logic of utility computing.
Carr’s thesis is the accepted wisdom: almost Fifth, the continuing frac- Bigger corporations will
everybody agrees that IT services will even- turing of civil society as simply take longer to make
tually be delivered on a subscription basis, people choose to read or the shift.
as a utility. As The Big Switch observes, this hear only the news that Though some IT man-
is why Google has been constructing gigan- confirms their prejudices. agers will retrain and find
tic server farms in rural sites in Oregon, Carr’s predictions vary in work in the new data cen-
the Carolinas, Oklahoma, Georgia, and plausibility. Overall, though, ters, such places will offer
Iowa. Elsewhere, similar data centers have they can be separated into fewer jobs than they dis-
been or are being built by Microsoft, IBM, two categories: on the one place: for instance, informed
Hewlett-Packard, Yahoo, Ask.com, and hand, futuristic scenarios accounts place the number
Salesforce.com. that may or may not tip over of employees at Google’s
The retail giant Amazon has offered the into reality; on the other, flagship data center in
most comprehensive utility-computing ser- scenarios that amount to Oregon at only around
vices thus far. It had already introduced its what the great political 200. Similarly, entrepre-
EC2 (Elastic Compute Cloud, where cus- economist Peter Drucker called “the future neurially inclined IT managers may join
tomers run software on Amazon’s systems) that has already happened.” Drucker, who startups developing innovative technol-
and S3 (Simple Storage Service, where cus- died in 2005, used to maintain that while ogies. Again, though, the opportunities
P H OTO: J O H N TO D D/S U N M I C R O SYSTE M S/G ETTY I MAG E S
tomers store data for a few cents per giga- trying to predict the future was pointless, it will be limited: most aspiring entrepre-
byte) when it recently launched SimpleDB, was possible to identify ongoing trends that neurs fail. It’s hard to avoid the conclusion
a website that provides metered database would have significant future effects. that many IT managers—the emblematic
capabilities. Drucker described his modus operandi category of knowledge worker, long
I asked Werner Vogels, Amazon’s chief thus: “I look out the window at things that assumed to be safe from the technologi-
technical officer, whether we were truly in are going on, things that have already hap- cally fueled economic disruptions that have
the era of the serverless Internet company pened that people pay no attention to.” That eliminated so many jobs—will probably lose
that could be run through a browser. Vogels methodology led Drucker to the conclusion their livelihoods.
said that he took that as settled, given how that the Knowledge Economy was succeed-
MARK WILLIAMS, A CONTRIBUTING EDITOR FOR
many startups were happier paying cents ing the Industrial, with the obvious collat- TECHNOLOGY REVIEW, LIVES IN OAKLAND, CA.
W W W . T E CH N O L O G Y R E V I E W . C O M REVIEWS 93
B CPU
HACK and one of the first to take apart the Kindle. This
processor is part of Intel’s XScale line, designed
for use in mobile phones and smart phones.
A ELECTRONIC PAPER
A
The Kindle’s 600-by-800-pixel, 167-pixels-
per-inch screen uses a display technology
made by E Ink of Cambridge, MA. At the front
of the screen is a layer of transparent elec-
trodes. Below it are millions of microcapsules
containing positively charged white particles
and negatively charged black particles, and
below them is a layer of nearly a million more
electrodes. A negative charge on one of these
bottom electrodes pushes black particles to
the top, and a positive charge does the same
with the white ones. Each microcapsule acts
as a pixel that can thus be made to appear
black, white, or gray.
E-paper consumes far less power than
LCD displays do. Because the microcapsules
retain their configurations until a new charge is
applied, the display doesn’t have to draw cur-
rent until it’s time to switch pages.
Amazon Kindle
THE ONLINE GIANT HOPES IT’S CREATED
THE IPOD OF DIGITAL BOOKS.
B y DA N I E L T U R N E R
94 HACK T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
C WIRELESS DOWNLOADS
B* D OPERATING SYSTEM
C*
E MEMORY
F BATTERY
*other side
C H R I STO P H E R HARTI N G
W W W . T E CH N O L O G Y R E V I E W . C O M HACK 95
DEMO
A
at high temperatures can produce syngas
Coskata, a startup based in Warren- from almost any organic material. Ordinarily,
ville, IL, Richard Tobey, the com- chemical catalysts are then used to convert
pany’s vice president of research and the syngas into a mixture of alcohols that
development, pauses in front of a pair of includes ethanol. But making such a mix-
clear plastic tubes packed with bundles ture is intrinsically inefficient: the carbon,
of white fibers. The tubes are the core of hydrogen, and oxygen that go into the other
a bioreactor, which is itself the heart of a alcohols could, in principle, have gone into
new technology that Coskata claims can ethanol instead. So this is where Coskata
make ethanol out of wood chips, household turns from chemistry to biology, using
ETHANOL FACTORY Coskata vice
garbage, grass, and old tires—indeed, just microbes to convert the syngas to ethanol president Richard Tobey (top) stands before
about any organic material. The bioreac- more efficiently. bales of hay, a feedstock that his company’s
new technology can efficiently convert into
tor, Tobey explains, allows the company to Down the hall from the syngas-processing ethanol. He’s holding the centerpiece of
combine thermochemical and biological equipment, Tobey shows off the petri dishes, that technology, a bioreactor. In the version
approaches to synthesizing ethanol. Taking flasks, and sealed hoods used to develop of the reactor that’s currently in operation
(right), water flows around thin fibers coated
advantage of both, he says, makes Coskata’s species of bacteria that eat syngas. The with colonies of bacteria. Since the fibers
process cheaper and more versatile than bioreactors sit at the far end of the room. are hollow (above), they can deliver gases
that feed the bacteria. The bacteria convert
either the technologies widely used today Inside the bioreactors’ tubes, syngas is fed
these gases into ethanol, which flows out of
to make ethanol from corn or the experi- directly to the bacteria, which produce a the bioreactor mixed with water. The water
mental processes designed to work with steady stream of ethanol. is removed to yield fuel-grade ethanol that’s
99.7 percent pure (far right).
sources other than corn. Coskata’s technology could be a big deal.
Tobey’s tour begins at the far end of the Today, almost all ethanol made in the United
laboratory in two small rooms full of pipes, States comes from corn grain; because culti- far fewer resources. But so far, technology for
P H OTO G RAP H S BY TH O MAS C HADW I C K
throbbing pumps, and pressurized tanks—all vating corn requires a lot of land, water, and processing such materials has proved very
used to process synthesis gas (also known energy, corn-derived ethanol does little to expensive. That’s why Coskata’s low-cost
as syngas), a mixture of carbon dioxide, car- reduce greenhouse-gas emissions and can technique has caught the attention of major
bon monoxide, and hydrogen. This is the actually cause other environmental dam- investors, including General Motors, which
thermochemical part of Coskata’s process: age, such as water pollution. Alternative earlier this year announced a partnership
in a well-known technique called gasification, ethanol sources, such as switchgrass, wood with the startup to help deploy its technology
a series of chemical reactions carried out chips, and municipal waste, would require on the commercial scale worldwide.
96 DEMO T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
folding: the bacteria grow in biofilms on the
outside of the fibers. Second, they serve as
a delivery mechanism for the syngas. Even
though each fiber is not much bigger than
a human hair, Tobey says, it acts like a tiny
plastic straw. The researchers pump syngas
down the bores of the hollow fibers, and it
diffuses through the fiber walls to reach the
bacteria. Water flows around the outside of
the fibers, delivering vitamins and amino
acids to the bacteria and carrying away the
ethanol the bacteria produce. But the water
and the syngas, Tobey says, never meet.
Coskata has also improved the last steps
of the process, in which the ethanol is sepa-
rated from the water. Ordinarily, this is done
SIPPING ETHANOL reactors, Tobey says, they have been too using distillation, which is expensive and
Combining thermochemical and biologi- slow. That’s because the bacteria are sus- consumes 30 percent as much energy as
cal approaches in a hybrid system can make pended in an aqueous culture, and syngas burning the ethanol will release. Coskata
ethanol processing cheaper by increasing doesn’t dissolve easily in water. Coskata’s instead uses a modified version of an exist-
yields and allowing the use of inexpen- new bioreactor, however, delivers the syn- ing technology called vapor permeation.
sive feedstocks. But Coskata’s process has gas to the bacteria directly. Vapor permeation uses hydrophilic mem-
another advantage, too: it’s fast. Though The thin fibers packed into the bioreactor branes to draw off the water, leaving pure
others have also developed syngas-fed bio- serve two functions. First, they act as scaf- ethanol behind. It also consumes half as
W W W . T E CH N O L O G Y R E V I E W . C O M DEMO 97
RAISING MICROBES Coskata’s
ethanol-producing bacteria can’t breathe
oxygen, so researchers working to improve
them use sealed, atmosphere-controlled
hoods (above). Getting the most from the
bacteria means optimizing the nutrition
they receive. So the researchers grow the
bacteria in a suspended culture (large
flasks, right) and feed them different mixes
of nutrients (small bottles with red caps) to
determine which combinations result in the
highest levels of ethanol production.
much energy as distillation per gallon of it has had to develop techniques for pro- cesses that keep the bacteria alive. What’s
fuel. Vapor permeation is difficult to use tecting its bacteria from being exposed more, effective ways of manipulating the
with most biological manufacturing pro- to oxygen; the bacteria are anaerobic, genes in these particular bacteria haven’t
cesses, Tobey says, because biomass fed to and oxygen kills them at about the same yet been developed.
the microörganisms washes out with the concentrations at which carbon monox- Even as Coskata continues to improve
water and can clog up the system. But in ide kills humans. The automated system its microbes, it is planning to move the fuel
Coskata’s process, the bacteria feed only should allow the company to sort through production process out of the lab and scale
on syngas, not on biomass. So no extra fil- 150,000 new strains a year, up from a few it up to the commercial level. With the help
tration is required to make vapor permea- thousand now. of GM and other partners, the company
tion work. The researchers can go only so far by sort- will build a facility that’s able to produce
ing through random variations, however. 40,000 gallons of ethanol per year. Coskata
BETTER BUGS Eventually, Tobey hopes to begin manipu- representatives say construction will begin
Coskata continues working on its bacte- lating the microbes’ genes directly, activating within the year. The company’s bioreactors
ria, trying to increase the amount of etha- only those that improve ethanol produc- should make it easy to adapt the technology
nol they can produce. The company now tion. Such engineering is fairly common to a larger scale, Tobey says; they can simply
uses varieties of Clostridium, a genus that now, but the Clostridium bacteria that Cos- be lined up in parallel to achieve the needed
includes a species that make botulism kata uses haven’t been studied much. So output volumes. The next two or three years
toxin and another that processes manure although Tobey knows what chemical steps will reveal whether Coskata’s process can
on farms. Coskata has started building the bacteria use to transform syngas into start to replace significant amounts of gaso-
an automated system for screening new ethanol, he doesn’t yet know the details of line with cheap ethanol.
strains of Clostridium according to their how genes regulate this process, and what
KEVIN BULLIS IS NANOTECHNOLOGY AND MATERIALS
ability to make ethanol. Along the way, role these genes play in the general pro- SCIENCE EDITOR OF TECHNOLOGY REVIEW.
98 DEMO T E CH N O L O G Y R E V I E W M A RC H / A P R I L 2008
He was a
hardworking farm boy.
She was an
Italian supermodel.
He knew he would
have just one chance
to impress her.
Version 3 Arabic English English French German Italian Portuguese Russian Spanish Spanish
(American) (British) (Brazil) (Latin America) (Spain)
Version 2 Chinese Dutch Greek Hindi Japanese Latin Polish Swedish Thai Vietnamese
(Mandarin)
Danish Farsi Hebrew Indonesian Korean Pashto Swahili Tagalog Turkish Welsh
(Persian) (Filipino)
© 2008 Rosetta Stone Ltd. All rights reserved. Patent rights pending. Discount offer not to be combined with other offers or applied to previous offers, and subject to change without notice. Offer is limited to purchases
made from Rosetta Stone. Six-Month Money-Back refers to 6-month trial only and does not include return shipping. Delivery is subject to product availability. Offer expires July 31, 2008.
FROM THE LABS at temperatures high enough
to melt plastic, the LEDs
3-D Light
were fabricated separately Channels
and transferred to the lens. MINIATURE WAVEGUIDES
The device was then coated CAN STEER LIGHT
THROUGH SOLID
with a biocompatible mate-
MATERIALS IN THREE
rial and shaped. DIMENSIONS
Next steps: Right now, the
SOURCE: “EMBEDDED CAVITIES
LEDs are about 300 micro- AND WAVEGUIDES IN THREE-
meters in diameter, and no DIMENSIONAL SILICON PHOTONIC
CRYSTALS”
I N F O R M AT I O N T E C H N O LO GY Methods: The lens was more than 16 working LEDs Paul V. Braun et al.
Bionic Eye made from polyethylene have been produced on a lens. Nature Photonics 2: 52–56
terephthalate (the plas- LEDs this size tend to break Results: Researchers at the
AN ELECTRONIC CON-
tic used in beverage bot- during the lens-shaping pro- University of Illinois, Urbana-
TACT LENS COULD ACT
AS AN ON-EYE DISPLAY tles), which was covered cess, so the researchers will Champaign, have developed a
OR A BIOSENSOR with metal wires in order try to shrink them to 30 micro- laser technique that can carve
to connect light-emitting meters, which could make detailed, three-dimensional
SOURCE: “CONTACT LENS WITH
INTEGRATED INORGANIC diodes. The researchers used possible a lens display of a few waveguides into silicon pho-
SEMICONDUCTOR DEVICES” chemicals to carve out cir- hundred pixels. Also, the team tonic crystals, materials with
Babak Parviz et al.
IEEE International Conference on Micro cular indentations in which needs to make sure that the regularly spaced holes that can
Electro Mechanical Systems, January 13– the LEDs would be placed. electronic lens is safe for the control the motion of photons.
17, 2008, Tucson, AZ
Because electronics are made eye when it is turned on. Why it matters: Optical chips,
Results: Researchers at the which use photons instead of
University of Washington electrons to carry informa-
have built a biocompatible tion, could speed up comput-
contact lens with electron- ers, because photons travel
ics and optoelectronics faster than electrons. They
embedded in it. In prelimi- could also cheaply increase
nary studies in which the bandwidth in telecommunica-
device was not turned on, a tions equipment. Previously,
rabbit wearing it suffered no researchers made flat, two-
adverse effects. dimensional waveguides using
Why it matters: A contact lithography, a common chip-
lens with both a wireless making technique. But a way
receiver and a display built to make three-dimensional
into it could superimpose waveguides gives researchers
important information on more freedom in designing
objects in a soldier’s field of optical circuits: light can be
view. It could tell cell-phone bent around corners, and opti-
users where incoming calls cal materials can be layered.
are coming from, and even- Methods: To build their
tually it might even serve as photonic crystal, the research-
a video screen. A lens with ers began by packing silica
embedded sensors could beads together to form a
U N IVE R S ITY O F WAS H I N GTO N
as anodes in lithium-ion bat- Next Steps: The researchers have made novel materials
teries have five to eight times are developing other ways to that cause oil to bead up and plays, something cell-phone
the energy-storage capacity of make the silicon nanowires, form near-spherical drop- companies have been work-
the graphite anodes normally with the goal of finding tech- lets that easily roll or even ing on for years.
used in the batteries. The niques that are less expensive bounce off surfaces. The Methods: The air force
AN I S H TUTEJA AN D WO NJAE C H O I, M IT
researchers also showed that and thus potentially more researchers also analyzed researchers first developed
the nanowires can absorb and practical for commercial the mechanisms behind the new molecules containing
release lithium ions quickly manufacturing. Better cath- materials’ oil-repellent prop- high concentrations of fluo-
over many cycles without odes also need to be devel- erties and developed design rine atoms. When applied to
breaking apart. oped before the full benefits rules that could be useful for a surface in a thin film, the
Why it matters: The advance of the new anode materials making similar materials in molecules cause oil to bead up.
could lead to greater storage can be realized. the future. The MIT researchers found a
in Blood could allow doctors to regu- New Stem active only during embryonic
AN INEXPENSIVE MICRO-
FLUIDIC CHIP COULD
larly assess the effectiveness of
treatment, as they do by mea-
Cells Cure development. After correcting
the genetic defect responsible
LEAD TO EARLIER CAN-
CER DETECTION AND
suring levels of viral RNA in Disorder for sickle-cell anemia, they
TREATMENT HIV patients. Researchers can
also examine cells captured
in Mice treated the cells with growth
factors to trigger the develop-
THE FINDINGS DEMON-
SOURCE: “ISOLATION OF RARE on the microfluidic chip for STRATE HOW THESE ment of blood-forming stem
CIRCULATING TUMOUR CELLS IN
CANCER PATIENTS BY MICROCHIP molecular markers that sug- CELLS COULD BE USED cells. Mere days after the
TECHNOLOGY” gest a more aggressive form of IN HUMAN THERAPIES researchers injected the stem
Mehmet Toner et al. MAS SAC H U S ETTS G E N E RAL H O S P ITAL B I O M E M S R E S O U R C E C E NTE R
Nature 450: 1235–1239 cancer or a type of tumor that cells into the animals’ bone
SOURCE: “TREATMENT OF SICKLE
will respond to specific drugs. CELL ANEMIA MOUSE MODEL WITH marrow, symptoms of the dis-
IPS CELLS GENERATED FROM
Results: A microfluidic device Methods: The device con- ease had reversed.
AUTOLOGOUS SKIN”
designed by researchers at sists of a business-card-size Tim M. Townes, Rudolf Next steps: Scientists are
Jaenisch, et al.
Massachusetts General Hos- silicon chip dotted with Science 318: 1920–1923,
concerned that the mecha-
pital in Boston can detect very 80,000 microscopic posts. published online December 6, 2007 nism used to reprogram the
low blood levels of cells from Each post is coated with a Results: Scientists have cured cells to make them pluripo-
malignant tumors. In ini- molecule that binds to a spe- a blood disease in mice using tent could increase the risk of
tial tests, the low-cost device cific protein found on most cells from the animals’ tails. A cancer. To make the cells safe
detected such cells in the blood cells originating from solid new technique that does not for human use, the research-
of all but one of 116 patients tumors, such as those found in require the use of embryos ers are developing alternative
with various types of cancer. breast, lung, and prostate can- enabled the researchers to methods.
www.technologyreview.com/audio
would quickly deteriorate. Yet the results, knowledge to build implant systems that straight line,” he says. “But we’re patient.”
Technology Review (ISSN 1099-274X), Reg. U.S. Patent Office, is published bimonthly by the Massachusetts Institute of Technology. Entire contents ©2008. The editors seek diverse views, and authors’ opinions do not represent the official
policies of their institutions or those of MIT. Printed by Brown Printing Company, Waseca, MN. Periodicals postage paid at Boston, MA, and additional mailing offices. Postmaster: send address changes to Technology Review, Subscription
Services Dept., PO Box 420005, Palm Coast, FL 32142, or via the Internet at www.technologyreview.com/customerservice/. Basic subscription rates: $34 per year within the United States; in all other countries, US$47. Publication Mail
Agreement Number 40621028. Send undeliverable Canadian copies to PO Box 1051 Fort Erie, ON L2A 6C7. Printed in U.S.A. ABC audited
Go
Go to
to www.eflorida.com/innovationcenter
www.efl
ww w.efl
w. flo
flor
orrid
ida.
ida a.co
a.co
com/
m//in
i n
in no ova
vati
t once
ti oncce
on enterr to
nte to hear
hear
Florida
Fllor
F da Voices
orid Voic
Vo es of
ices
ices of Innovation:
IIn
nnno
ov
vaati
tion
on::
on
Listen
Lissten
te
en
e n to
to interviews
inter
inter
in views with
errvie itth industry
wit indu t y experts
ustr expe
expe
x rts
xp r
Learn
Lea
e a n about
ear aboout cutting-edge
bou
b ou cutt
utting
ing-ed
ing
n -ed
ng g technologies
e ge
edge
ed te
ttec
echnolo
hno
nolog
lo ies
See
ee video
See viiid
vid
v de
deoo profiles
eo l s of
prr files
pro file of innovative
inno
no
novat ve companies
vative
tiive compa
co mpa
p nie
es
Explore
Exxp
xpl
p orre a map
pllore m p off Florida
Fo
Fl ori
rid a innovators
da iin
inn
nn
nnovat
tors
Stay
tayy current
Stay
ta current
cu rre nt with
ent with Florida
wit
w Flor
lo d innovations
orid
o ida
da innov
iin tionss with
novati
ations with RSS feeds
feeds
available
av
vai
va
aiilab
a l blee through
thr
th
hrro
h ugh Google,
oug
u
ugh oogle, iTunes,
Go
Goo Tunes, Yahoo!
iiT
Tu
Tun h ! and
Yahoo
Ya
Yahoo nd AOL
and
eflorida.com/innovationcenter • 407.956.5600
The world is growing by more than
70 million people a year.
So is that a problem, or a solution?
ase,
g to incre
p u la tio n continuin e v e lo p ing
h ou r p la net’s po
r m illio n s in the d is also
Wit fe fo energy
uality of li mand for from
and the q y, o u r d e 5 y e a rs
d im p ro ving dail e ry o n e ’s needs 2 to d ay.
wo rl eet ev n we use
And to m nergy tha
growing. m o re e
take 50% ower we
now may e fuel and p
a ll th while
nd develo
pin g vehicles,
Finding a e s, b u sin esses and ne o f th e
our hom ould be o
need for iro n m e n t, c
will fa c e .
g the env eneration
protectin ll e n ges our g
greatest
c h a same
nd in the
n g s u c c ess is fou itse lf . When
ensuri umanity flourish,
The key to ated this
n e e d : h
allowed to
th a t c re e ss is ome,
plac e
e spirit w
e all po ss , and overc
the uniqu s a b ility to take on it y, d riv e,
k in d h as proven it a rd w o rk , ingenu
man irit of h of commit
ment.
. It’s a sp
any issue n o s m a ll measure planet.
nd the
courage a other, to
, to each
To success .
e solution
m … b e comes th as
The prob
le succeed h will
th a t d ri ves us to g . A n d it
an energy since the beginnin
This hum ry d a y s to c o m e.
eve orrow
been there shape many tom
Chevron Corporation. ©2007 Chevron Corporation. All rights reserved.
The CHEVRON HALLMARK and HUMAN ENERGY are trademarks of
w ith u s to source of
b e
e m o st powerful
th
CHEVRON is a registered trademark of Chevron Corporation.
in tapping
So join us . Ourselve
s.
in the world
energy n do.
n race ca
h w h a t the huma
And watc