A

SUMMER TRAINING REPORT

ON
“STUDY OF CUSTOMER AWARNESS AND PERCEPTION OF TATA
INDICOM TELESERVICES”
CONDUCTED FOR
“TATA TELESERVICE LTD., UDAIPUR”
UNDER

THE SUPERVISION OF: THE GUIDANCE OF:

Mr. S.S.V. PRASADA RAO Miss dimple Sharma
(Chief manager-HR) FACULTY,BBA (S.P.U.)

SUBMITTED IN PARTIAL FULFILMENT OF THE

REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION TO
RAJASTHAN TECHNICAL UNIVERSITY, KOTA

BY
MAHIPAL
BBA III Yr..
S.P.U., FALNA

ENGINEERING COLLEGE BIKANER

2007-2009
CERTIFICATE OF THE GUIDE
 PREFACE
As market changes, so does marketing. It is now no longer a company
department with limited number if tasks.

From managing advertisement to finding sales leads & to

providing customer service, marketing is must for every company. It
drives the company's mission, vision & strategic planning.

Marketing is deciding the fulfillment of the needs of the

customers, what products & services to offer, what to set, what
channels of distributions to use & what partnership to develop.

My Research was very close to real & practical marketing 7 at

the same time it is very interesting only. The only constraint was time
available was short & there was more to learn.

I wish TTSL (TATA INDICOM) success so that it may flourish &

serve the entire nation with its services & connectivity.
 ACKNOWLEDGEMENT

I am very fortunate to have an opportunity of working with the

world’s one of the prestigious and esteemed organization named as
“TATA TELESERVICE LTD., UDAIPUR.”

First of all I would like to acknowledge the cooperation and encouragement

of the Dr.S.C.agarwal , Principal of S.P.u.College, falna, who provides me
with the opportunity and motivated me to take summer training in
such an esteemed organization .

I would also like to extend my sincere thanks to our advisor Mr. Mr.
SHARAD GOYAL, whose guidance, patience , encouragement and trust
has been a great source of support for me throughout my completion
of project report at tata Teleservices ltd.,Udaipur. I was privileged to
work under him. He also helped me to set up and refine my research
agenda and career goals . We deeply appreciate all his efforts to help
me succeed .

I would like to thank Miss dimple Sharma faculty BBA to help me to

select a proper subject for the project work.

At completion of this project I would like to acknowledge the

cooperation and encouragement of the

Besides this I would also like to extend my sincere thanks to all

staff people who were instrumental in completion of my project report.
 TABLE OF CONTENTS

Sl. No. Content Page no.

1 Executive Summary 1
2 Industry Profile 2
3 Company Profile 20

4 Introduction of oil and gas industry in India 23

5 ONGC Corporate Profile 27

5.1 ONGC overview
5.2 ONGC Rajasthan Forward Base, Jodhpur

6 HR CSR Policy Aspects of ONGC 36

7 Corporate Social Responsibility Practiced at ONGC 39
8 Questionnare for survey 51
8.1 Key Findings
9 Recommendations 56

10 References 57
 Executive Summary
As the education of future managers would be incomplete without exposure to
working in an organization a summer training assignment is essential requirement for
first year of BBA course.
The current training assignment was undertaken at tattele services Ltd.,udaipur.The
assignment has been aimed at to study Customer aware of tata teleservices
ltd.Udaipur

TATA INDICOM has different type of services like TATA INDICOM true paid

mobile, Tata's walky. My Main aim is to find out the customer perception about TATA

INDICOM.

TATA INDICOM schemes is cheaper and economically than any other

teleservices. TATA INDICOM has given different facility like two-years incoming free,

don’t stop mobile and recently go plan.

With the help of these schemes & facilities. Tata has established itself with a good

boom in the market & people react positively towards it.

According to the question in the questionnaire being asked to the non user certain

points came in highlights & these points are discussed as below.

• Most of samples are ready to adopt TATA INDICOM connection Because

TATA INDICOM give them better facility and economically service.

• In research analysis main strong feature came out is - free schemes, Tariff rate,

Roaming. Most of the samples prefer free schemes.

• Advertising & Sales promotion activities are good in

urban area but in rural area don't know about Tata's

scheme.
• Most of the samples preferred TATA INDICOM prepaid

and postpaid connection in mobile and landline.

With the help of points discussed above it can be said

that executive summary is the easy way to understand

the study.
CHAPTER 1
 Tata - One of the most oldest & trusted group of companies in
India. It is heritage of the company that earns evokes trust among
consumers, employees, shareholders & the whole community. The
Tata name is a unique asset representing leadership with trust.
Leveraging this asset to enhance group synergy and become
globally competitive is the route to sustained growth and long-term
success.

The group was founded in 1880 by Jamsetji Tata with the

objective of nation building as that was the period when India
has just sent out on the road to gaining independence from
British rule. The objective of “nations building” is still remains
enshrined in the Group’s ethos to this day.

Jamsetji Tata starts the very prestigious Tata group with

keeping three aims in his mind

• Setting up an iron & steel company

• Generating hydro-electric power

• Creating a world-class educational institution that would

tutor Indians in science.

In late 19th century Jamsetji pursued his steel goal with the
determination of a man almost possessed, driven by nothing
but a long-term vision for the country.

TATA Group Profile:

Tata Group is comprises of 91 operating companies in 7
business sectors:

1. Information system and communication

2. Engineering

3. Materials

4. Services

5. Energy

6. Consumer products

7. Chemicals.

Tata Group is one of India’s largest & most respected business

conglomerates, with revenues in 2003-2004 of $14.25 billion
i.e. Rs. 654,240 million, about 2.6% of the country’s GDP,
giving employment to 2,10,000 peoples.

Tata Group has operations in more than 40 countries across 6

continents & its companies export product & services to 140
nations with a shareholder base of over 2 million, highest
combined market capitalization among Indian business houses
in private sector.

Tata Group moves with the purpose to improve quality in life

and this is done through leadership in sectors of National
Economic Significance to which Tata brings a unique set of
capabilities.

Core Values:
The Tata family of companies shares a set of five core values.
These values have been part of the Group’s beliefs &
convictions from its earliest days, continue to guide and drive
the business decisions of Tata companies. The five core Tata
values underpinning the way we do business are:

1. Integrity - Must conduct business fairly, with honesty

and transparency. Everything that done must stand the
test of public scrutiny.

2. Understanding - Must be caring, showing respect,

compassion and humanity for colleagues and
customers around the world and always work for the
benefit of India.

3. Excellence - Must constantly strive to achieve the

highest possible standards in day-to-day work and in
the quality of the goods and services the company
provide.

4. Unity - Must work cohesively with colleagues across

the group and with customers and partners around the
world, building strong relationships based on tolerance,
understanding and mutual cooperation.

5. Responsibility - Must continue to be responsible,

sensitive to the countries, communities and
environments in which we work, always ensuring that
“what comes from the people goes back to the people
many times over”
Business Sectors:

The Tata Group operates business in seven key industry

sectors. The chart below illustrates how, in percentage
terms, Tata companies in each of these sectors contribute to
the overall makeup of the group.

Tata Leadership:

Communication &
Consumer Products, IT, 27%
5%

Services, 8%

Chemicals, 8%

Material, 19%
Energy, 9%

Engineering, 24%

The Tata Group has a leadership position in many industries.

1. The world's largest integrated tea operation-Tata Tea

2. Asia’s largest software exporter-TCS

3. The world’ sixth largest manufacturer of watches -Titan

4. India’s largest private sector steel producer-Tata Steel

5. Largest 5-star chain of luxury hotels in India-Indian

Hotels
 6. India’s largest manufacturer of soda ash-Tata
Chemicals

7. India’s largest private sector power utility-Tata Power

Leadership has always meant more than what is reflected on

the balance sheet or in the pages of Business Magazines.

Tata Group has been a pioneer in Corporate Citizenship and

Nation Building and has demonstrated it in numerous ways,
namely:

1. Introduced labor welfare benefits long before they were

enacted by law (provident fund, gratuity, maternity
benefits.)

2. Pioneered India’s steel industry

3. Started first power plant in India

4. Pioneered civil aviation in India

5. Brought insurance to India

6. Started India’s first chain of luxury hotels

7. Led commercial vehicle production

8. Led India’s software development efforts

9. Launched India’s first passenger car.

 TATA GROUP OF COMPANIES:

Telecommunications

Idea Cellular

Tata Telecom

Tata Teleservices

Tata Internet Services

VSNL

Information System

Tata Consultancy Services

Tata Infotech

CMC

Tata Elxsi

Tata Interactive Systems

Tata Technologies

Nelito Systems

Control systems

Tata Honeywell

Nelco
 ENERGY

Power
Tata Power
Tata BP Solar India

AUTOMOTIVE
Tata Auto Component Systems
Telco Construction Eqt Co.
Tata Cummins
Tata Motors
Tata Holset
Engineering products
TAL Manufacturing Solutions
TRF
Voltas
Engineering services
Stewarts and Lloyds of India
Tata Projects
TCE Consulting

SERVICES

Hotels, property development

Indian Hotels Company

(Taj group)

International Tech Park

Tata Housing Devt Company

Financial services

Tata Finance

Tata-AIG General Insurance

Tata-AIG Life Insurance

Tata Investment Corporation

Tata Share Registry

Tata TD Asset Management

Tata TD Waterhouse Securities

International operations

Tata International

Other services

Tata Economic Consultancy Services

Tata Financial Services

Tata Strategic Management Group

Tata Services

CONSUMER PRODUCTS

Consumer goods

Tata Tea

Tata Tetley
Tata Ceramics

Tata Coffee

Titan Industries

Tata Infomedia

Tata McGraw Hill Publishing Company

Trent

CHEMICALS

Chemicals
Tata Chemicals
Tata Pigments
Rallis India
 TATA TELESERVICES LTD.

Introduction:

S RAMAKRISHNAN
Managing Director
(TTSL)

TATA TELESERVICES ltd (TTSL) offers its products

and services to customers across India under the name
of "TATA Indicom".

TATA TELESERVICES limited is India's leading

Private Basic Service Operator. TATA TELESERVICES is an
integral part of the TATA Group's holistic venture in the
telecom industry. The Group has a significant presence
in all sectors of the telecom industry - Basic, ISP, NLD
and Broadband.
 CHAPTER - II

COMPANY PROFILE
Tata Teleservices (TTSL) spearheads the Tata Group's
presence in the Indian telecom sector. Incorporated in 1996,
the company was the first to launch CDMA mobile services in
India (in the Andhra Pradesh circle).
With the acquisition of Hughes Tele.com (India), now Tata
Teleservices (Maharashtra), in December 2002, the company
swung into expansion mode. TTSL currently offers services
under the brand name 'Tata Indicom' in 20 circles in India:
Andhra Pradesh, Chennai, Gujarat, Karnataka, Delhi,
Maharashtra, Mumbai, TamilNadu, Orissa, Bihar, Rajasthan,
Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (East),
Uttar Pradesh (West), Kerala, Kolkata, Madhya Pradesh and
West Bengal.
TTSL, which heralded convergence technologies in the Indian
telecom sector, is today the market leader in the fixed
wireless telephony market with a customer base of over 2.68
million.

Areas of business

TTSL pioneered the CDMA 3G1x technology platform in

India. The company has established a robust and reliable

telecom infrastructure that ensures quality in its services. It

has partnered Motorola, Ericsson, Lucent and ECI Telecom

to deploy a reliable and technologically advanced network.

TTSL's telephony services include mobile services, fixed

wireless phones (FWP), and public booth telephony and wire
line services. Among its value-added services are voice
portal, roaming, post-paid Internet services, three-way
conferencing, group calling, wi-fi Internet services and data
services.

The company has entered the 'prepaid' segment by

launching, under the Tata Indicom brand, its '100 % Sacchai
True Paid' offering across all its circles.

TTSL, along with its subsidiary, Tata Teleservices

(Maharashtra), currently serves 4.58 million
customers in over 1,400 towns in India.
The Tata Group's commitment to building a substantial
presence in India's telecom industry has seen it play a
leading role in the development of the country's
communications infrastructure. The telecom services of
the Group are offered under the brand name Tata
Indicom, and cover all segments, from retail and
enterprise to wholesale and international. The objective is
to make Tata Indicom the preferred telecommunications
choice of customers across the country

The Tata Indicom Enterprise Business Unit (TIEBU) is the

central, specialised enterprise sales and marketing unit for

the Tata Group's telecom initiatives. The unit is the

benchmark telecom player in the enterprise space and was

formed with a view to providing customised, end-to-end

voice and data solutions to customers across India. It

delivers cost-effective, integrated solutions that are

designed to fulfil the most complex communication needs.

The Tata Group's telecom initiatives are currently spread

over five enterprises: Tata Teleservices and its

subsidiaries, namely Tata Teleservices (Maharashtra) and

Tata Internet Services, VSNL and Tata Power Broadband,

a division of Tata Power. The vision is to ensure that the

business operates seamlessly across these entities, while

offering customers a one-stop solution.

Tata Teleservices
Tata Teleservices, the telecom access arm, today
operates wireless services in 20 circles and has a pan-
India footprint. The company has a customer base of over
3.5 million spread over 1,000 towns. Tata Teleservices,
which heralded convergence technologies in the Indian
telecom sector, is the world leader in the fixed wireless
service market, with a customer base of 1.8 million.
Aggressive marketing plans and a slew of new product
offerings — including brand names such as True Paid and
Walky — have driven rapid subscriber growth
Tata Tele-services bouquet of telephony services includes

mobile services, fixed wireless phones, public booth

telephony, wire-line services and value-added offerings such

as voice portal, roaming, post-paid internet services, three-

way conferencing, group calling and Wi-Fi internet. The

company pioneered the CDMA 3G1x technology platform in

India, and has established a robust and reliable telecom

infrastructure that ensures quality in its services. Tata

Teleservices has partnered Motorola, Ericsson, Lucent and

ECI Telecom for the deployment of a reliable, technologically

advanced network.

VSNL

VSNL, the first telecom service provider in the world to get

the prestigious TL-9000 certification, is India's leading

provider of international telecommunications and internet

services. It is the country's top player in international long-

distance services, has a strong national long-distance

presence, and is also the leader in the corporate data

market. VSNL has well-established relations with over 80

carriers across the globe and an infrastructure base that

includes multiple gateways, earth stations and submarine

cable systems.

The company is rapidly growing its retail and corporate

presence under the Tata Indicom brand, through products

such as high-speed broadband and dial-up internet (it has

over 700,000 internet subscribers) net telephony and calling

cards. VSNL offers a host of other valued-added services,

including television and video up linking, program

transmission, frame relay and Inmarsat.

VSNL is spearheading the international telecom foray of

the Tata Group and has established its presence in key
international geographies such as the US, the UK,
Singapore and Hong Kong. The company has a fully
owned subsidiary, VSNL Lanka that operates in Sri Lanka
and it is a joint venture partner in United Telecom, a
wireless access provider in Nepal. Additionally, VSNL has
acquired Tyco Global Network's submarine cable systems,
which cover three continents with over 60,000 km of
advanced optic fiber.
OBJECTIVES OF RESEARCH,

RESEARCH METHODOLOGY

AND

DATA ANALYSIS & INTERPRETATION

1. OBJECTIVES OF THE PROJECT
This assignment has been taken with the following objectives:

• To find out the brand positioning of TATA INDICOM in market.

• To find out the relative importance of the Different Sources of

Information.

• Evaluating various parameters in Customer Perception towards

Different Tele Services.

• To find the Customers mind set towards choosing their tele

service.

RESEARCH METHODOLOGY IN PROJECT

It is Systematic and objective process of solving marketing

problems. It is a function which links the customer and public

to the marketer through information used to identify and

define marketing opportunities and problems; generate

actions, monitor marketing performance and to improve

understanding of marketing as process.

In services marketing research in very essential to

understanding the customer and their expectations. It is an

insight into what features are most important to customers,

what level of these features customer expect and what the

customers think the company can and should do when

problems occur in service delivery. In short it open avenues

to explore its customers and to design its services and

marketing strategies accordingly.

MARKETING RESEARCH PROCESS

1. Define the problem and research objective.

2. Implement Research Activities.

3. Collection of Data.

4. Classification and Tabulation of Data.

5. Interpret and Analyze the Data.

6. Report

STEPS AS PER THE RESEARCH UNDERTAKEN

1. Objectives of the Research: The objectives undertaken

as follows:

 To find out the brand positioning of TATA INDICOM in

market.

 To find out the relative importance of the Different

Sources of Information.

 Evaluating various parameters in Customer Perception

towards Different Tele Services.

 To find the Customers mind set towards choosing their

tele service.

2. Implementation of Research Process (Research Design)

It is the Basic framework that provides guidelines for

the use of research process. It includes the following:

Sampling Design
Research design can be defined as the as the arrangement of condition for the collection
and analysis of data in a manner that continues relevance in research with economy in
procedure. Research design is the planning or it is a map and blue print of research.
Research design is required for two things:
1. To keep focus on the objective.
2. Course of action, which utilizes resources optimally.

Sources of Data
The study mainly depend on the primary data. Secondary data has also been used to assist
the primary data when and where required.

Collection of Data
It is often observed that data one hand are not sufficient enough, so it is necessary to
collect data from different resources that are appropriate.
1. Primary Data Collection
It was collected through the survey of Telecom Customers Pertaining to
Udaipur Zone. The respondents were from different-different areas The
data collected is primary and has been obtained through: Questionnaire -
Questionnaire
My questionnaires included different questions based on the contribution of tata
indicom of telecom customers about the telecom services. Questions were asked
from the customer of the tat indicom Pertaining to Udaipur Zone. The purpose
of the questionnaires was to obtain information regarding the opinion of the customer
abote tata indicom telecom services O, udaipur

2. Secondary Data Collection

The secondary data collection was done through literature and information obtained
from various sources to increase the effectiveness of the project.

 Population or sampling unit: - The population consisted of

100 people, which are customer of any Telecom Sector

within Udaipur Zone. They were Businessman students;

professionals and service class peoples.

Sampling Size
tata indicom is very large tele communication organization employees (executives)
with age mix, grade mix and experience mix, group of people which have indifferent
behavior, emotion and attitude for the organization. The researcher have opted a sizable
number of respondent (around 120 executives). It is understood that the objectives of the
study would be fulfilled with this number of respondent.

 : - For the survey the sample size of 100 were taken.

 Method of sampling: - The chosen was random a

type of probability sampling.

Research Instrument: - Research Instruments to

collected the data for solving the problem, finding

facts etc.

 Questionnaire: - It includes 16 Question; open as

well as close (multiple choice and dictionary

questions) ended. For close ended questions

 Respondents were asked to write their suggestions

and comments.

Sampling unit
All categories of executives’ employees in ONGC.

Administration of the Questionnaire

The questionnaires were personally taken to the respondent at their workplaces and it was
tried to contact them when they could spare one time to interact with the researcher. For
this process the HOD’s, shift in charges of the department /section were taken into
confidence and they were explained about the purpose of the study. After having
understood the objective of this research the employees have extended their full
cooperation and have their participation was extremely positive .

Preparation of Questionnaire
It is imperative to conduct a good study that an effective questionnaire should be
prepared. Therefore a structured questionnaire has been prepared in bilingual language so
that the literate employee can fully understood the significance of the question. The
questions were limited in number of answers and were so deigned that they could be
within the reach of their understanding. In this approach an honest and holistic approach
was done that the significance of the study is maintained to fulfill the study purpose.

Type of Research

The research is basically of descriptive type which includes what are various basis

on which research design can be formed. Data Collection

The type of data was primary.

 Primary Data - It was collected through the

survey of Telecom Customers Pertaining to Udaipur

Zone. The respondents were from different-different

areas.

Limitations
It is important to stress limitations of the research method used for this project.Some of

them are listed below:

 The project focuses on the whole range of CSR issues in limited time
and resources; it was impossible to perform an in-dept research into all
these aspects.

 It would be quite bold to draw general conclusions on business sectors

on the basis of one company. This can only be done with the greatest
caution.

 The information gathered is based upon the web search and from the
site of the company and the executives working there helped out rest.

 The fact that companies participate in the project is an indication that

they are interested in CSR. In general these are the companies that are
already active on CSR or, at least, show a degree of transparency. It is
therefore very likely that the findings in this report give a too positive
image of ONGC in general.
 DATA ANALYSIS AND INTERPRETATION

1. Samples having type of phone and connection

Phone Pre Paid Post Paid

Mobile 74 % 26 %
Landline 14 % 86 %

Base 100

Pre paid Conne ction Postpaid connection

100
26
80

60 86

40 74

20
14
0
Mobile Land line
Interpretation -

All samples having one Basic phone and one cell phone of

different-different companies. As per the data we find in mobile

74% of those person who are using mobile have pre paid

remaining 26% out of them have postpaid connection. In landline

86% person and 14% person who are using postpaid and prepaid

respectively. From above figure it is clear that there is vast scope

of growth for telecom sector in both prepaid and postpaid.

On basis of monthly bill paid by the samples

 Monthly Bill Percentage

Up to 500 46

501 – 1000 26

1001 – 1500 17

1501 & More 11

Base 100
upto 500 501-1000 1001-1500 1501 & More

11%

17%

46%

26%
OBSERVATION -
The Survival of any company depends on revenue, which it is able to generate from
market that is ARPU (Average revenue per user). By creating awareness a company
would make sure that its revenue are increased. It was observed that 46% pay up to 500;
26% Pay 500-1000; 17% pays the 1001-1500 & remaining 11% pays 150 & more per
month.
On basis of monthly bill paid by the samples

Monthly Bill Percentage

Up to 500 46

501 – 1000 26

1001 – 1500 17

1501 & More 11

Base 100
upto 500 501-1000 1001-1500 1501 & More

11%

17%

46%

26%
OBSERVATION -
The Survival of any company depends on revenue, which it is able to generate from
market that is ARPU (Average revenue per user). By creating awareness a company
would make sure that its revenue are increased. It was observed that 46% pay up to 500;
26% Pay 500-1000; 17% pays the 1001-1500 & remaining 11% pays 150 & more per
month.
4. Awareness about TATA INDICOM
Satisfied Percentage
Yes 100%
No 0%
 Awareness about TATA INDICOM
Satisfied Percentage
Yes 100%
No 0%

percentage

120%

100%

80%

60% percentage

40%

20%

0%
yes No

OBSERVATION:
. TATA Teleservice Limited in the faster growing in Telecommunication.
It plans to address the entire telecom market in India with a National
footprint, with presence in a full bouquet of voice; data image and
value added service as well as a strong presence in telecom
infrastructure.

As a result we find that 100% samples are aware about TATA Indicom.
 Sampling getting information about TATA INDICOM

Sources Percentage
By Friends 23%
By Newspaper 42%
By T.V. 26%
By Sales Person 09%

Percentage

50%

40%

30%
Percentage
20%

10%

0%
By Friends By By T.V. By Sales
Newspaper Person

OBSERVATION

Key Interest of the market is the Major Information Sources to which the customer
will turn and the relative influence each will have on the subsequent purchase
decision. As per the Data Commercial and Personal Source is the Most Information
Sources is the most Information Sources. Each Information Source performs a
different function in influencing the buying division
 Awareness about brand Ambassador

Aware Percentage
Yes 68%
No 32%

Percentage

Yes
No

OBSERVATION

As per the Data 68% people who are know brand ambassador of TI. remaining 32% person who are not aware about Brand
Ambassador. Recently Ajay Devgan and Kajol is the main brand Ambassador. Most company should give increase their ads so
that brand awareness could be increased.
 7. Samples perception in choosing of Tata Indicom Mobile & Connection.

Phone Pre Paid Post Paid

Mobile 72% 18%
Landline 36% 64%

Base 100 Prepaid Postpaid

20%

80%

OBSERVATION

It is noted that 72% person in Prepaid under mobile and 64% in postpaid under landline those who gave priority. It is clear that
Both Prepaid and Postpaid has vast scope for growth.
 8. Samples preference towards different teleservices on the basis of their features.

Coverag Free Billing Tariff Roaming

e Scheme rate
Airtel 22 15 12 10 22
BSNL 44 10 62 24 24
Hutch 12 11 10 06 22
Tata 09 35 10 43 21
Reliance 13 29 06 17 11

Base 100
Airtel BSNL Hutch Tata Reliance

100% 6
13 11
90% 17
10
29
9
80% 10 21
12
70%
60% 43
22
35
50%
44 62
40% 6
24
30% 11

10 24
20%
10% 22 22
15 12 10
0%
Coverage Free S chemes Billing Tariff rate Roaming

OBSERVATION

In research Analysis I have found in different features has different teleservice BSNL is Top in Coverage, billing & average in
other features. Tata has got good position in free schemes and Tariff rate. It shows Tata is cheaper and customer is attracting
their free schemes.
 10. Samples selecting criteria for their teleservice.

Features Percentage
Connectivity 72%
Roaming 06%
Tariff Rate 08%
Free Schemes 14%

Base 100
Connectivity Roaming

14%

8%

6%

72%

OBSERVATION

It is noted that the major attracting factor is the connectivity. Samples like their teleservice because firstly they give preference to
connectivity. Airtel and BSNL have large coverage area in rural area. So that they got benefit in early stage.
11. Samples purchase decision about TI in future.
Aware Percentage
Yes 91%
No 09%
Base 100
Ye s No

9%

91%
12. Impact of TATA INDICOM schemes on market.

Impact of Schemes Percentage

Yes 84%
No 16%
Base 100

Ye s No

16%

84%
12. Impact of TATA INDICOM schemes on market.

Impact of Schemes Percentage

Yes 84%
No 16%
Base 100

Ye s No

16%

84%

OBSERVATION:
It shows 84% person those who are satisfied with TATA INDICOM. They like the good marketing conducted by TATA
INDICOM. Free schemes have penetrated the market of mobile companies.
 13. Samples prefer the switch to their present phone.

Switch over Percentage

Yes 34%
No 66%

Yes No

34%

66%

OBSERVATION

After the survey of 100 samples. On the question of switch over

66% favors the 'No' they don't want to switchover from their present

phone because when they have given there telephone no. to all there

contact person & also when they taken the phone they checked all the

features. Remaining 34% are ready to switch over from their present

phone.
CONCLUSIONS

1. Most of the samples are ready to adopt Tata Phone but

they don't have knowledge of various schemes.

2. Most of samples get information through personal and

commercial sources. Personal and commercial sources
are the main information sources.

3. Ajay Devgan and Kajol (celebrities) are popular in public

and most of samples know them. TI has to promote this
pair more and more.

4. Samples give priority prepaid in Mobile and postpaid in

landline. So there is vast scope for growth.

5. Major finding in research is most samples are ready to

purchase TATA phone. In future this indicated TATA
would have large customer in the market.

6. Technology adopted by TATA is for better than its

competitors but people are not really aware about the
technology & the Sales Promotion Activities.

7. Number of BSNL customer is very high and it is directly

or indirectly correlated with the loyalty.
 RECOMMENDATIONS

1. TATA INDICOM growing in market day by day. People

attracting their schemes they want to adopt TATA
SERVICES but they faces major problem in rural area as
a coverage so TATA has to expansion their coverage
area in Rural and Small towns.

2. In villages & rural area brand awareness program and

sales promotion activities should be increased.

3. Schemes and Tariff plan are not stable in market. When

people want to purchase these schemes but schemes
changed. So one scheme should be stable for lifetime.

4. Most of samples give priority to connectivity in their

teleservice. So connectivity should be very promptly.

5. Students want free schemes should be given in ON.

6. Business people want to adopt TATA phone but they

facing coverage problem when they go in their business
tour.

7. Brand Image building exercise should start any

company can improve its brand image by purity
attention on its marketing through this customer
 develops a set of brand belief about where each brand
stands.

8. Govt. employee wants that TI have to start special

schemes for govt. employee as free call in their group.

9. CDMA Technology used by it is for better than the

competition and it could be one of the criteria for building
the Brand Image.
 Questionnaire

• Name:
• Age Group:

(a) 15>25 (b) 25>35 (c) 35>45 (d) above 45

• Occupation:
(a) Business People (b) Professional
(c) Student (d) Salary employed
(e) Others

• Gender:
(a) Male (b) Female

• Area of Residence:
……………………………………………………………………
…………

1. Which types of phones and connection are you having?

(a) Mobile: (i) Prepaid (ii) Postpaid

(b) Landline: (i) Prepaid (ii) Postpaid

2. What is your average monthly bill?

(a) Up to 500 (b) 501-1000 (c) 1001-1500 (d) 1501 &more

3. Write down the name of the famous cellular companies?

(a) ………………………… (b) …………………………

(c) …………………………. (d) …………………………

4. Put the ( ) which would you prefer in the following tele services on the
basis of the features .

Free Tariff Roaming

Coverage Schemes Billing Rate

Airtel

BSNL

Hutch

Tata

Reliance

Idea

5. At present you are using phone of which company?

Fixed:
Mobile:

6. Why do you like your tele service most?

(a) Connectivity (b) Roaming (c) Tariff rate (d) Free schemes

7. Are you aware about Tata Indicom?

(a) Yes (b) No

8. From where do you get Information about Tata Indicom?

(a) By Friends (b) By Newspaper (c) By TV (d) By Sales Person

9. Who is the Brand Ambassador of the Tata Indicom?

………………………………………………………………………………
………………………………………………………………………………
……………………

10. Which Mobile & Connection do you think is best in Tata Indicom?

(a) Mobile: (i) Prepaid (ii) Postpaid

(b) Landline: (i) Prepaid (ii) Postpaid

11. If Mobile & Landline then why?

……………………………………………………………………………
……………………………………………………………………………
……………………

12. Would you like to purchase any Tata phones in future?

(a) Yes (b) No

13 Has different schemes of Tata Indicom made any impact on market?

(a) Yes (b) No

14. If yes then why do you think so?

……………………………………………………………………………
……………………………………………………………………………
………………

15. Would you like to switch over from your present phone?
(a) Yes (b) No

16. Would you like to give any suggestion for improving to Tata indicom?

……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
………………………………………
REFERENCES
1. www.tatateleservices.com
2. www.tataindicom.com
Magazines/Journals referred:

1. Business Today
2. The Times of India
3. Economic Times
 LIMITATIONS OF THE STUDY

There are certain limitations of the project which are

highlighted as under:

• 100- samples size is not the real indicator of the total

population of the city like Udaipur. Udaipur city has more

than 1 lakh population and 100 are not sufficient to

represent that whole population.

Government employee and professional person did not show
properly interest because that time they were busy and they
try to avoid this.