Professional Documents
Culture Documents
Marketing:
that goes perfectly well with it. Exuding old-world European charm,
fare, we also offer a wide selection of teas and pastries and the
our shelves are lined with a variety of beans and mugs, and other
offerings include the pepperoni and cheese ciabatta (35 yuan), and
the croque monsieur ham and cheese grilled sandwich for 29 yuan,
places, but the store does not stop there. It also serves a few pasta
dishes that are not the typical bolognese sauce found almost
everywhere else. Instead, the signature pasta is the Pasta ala Carlo
(39 yuan). A spicy tuna and olive oil based sauce makes this dish,
unusual yet welcome bite for a quick meal. Figaro Coffee Company
also offers set menus for lunch and dinner, and are priced between
control the excellent flavours of their coffees. They also have their
own facilities to train all store crew members in the fine art of
C. Finance/Accounting:
inventory, the security deposit, and the rent. Its first store was 35
giants Starbucks and Seattle’s Best, has its local sales growing at
provide total support which ensures success and profitability for all
Figaro franchisees.
flavours of their coffees. They also have their own facilities to train
all store crew members in the fine art of customer service and the
give out franchises for the sake of growing. “Don’t offer franchises
just because you think people are in love with your brand,” says
group of seven friends, whose zeal for coffee was acquired from
their travels all over the world. This passion began as a hobby of
from around the globe. It soon grew into a business, with the
Stores, spreading the love and fervor for coffee throughout the
Variables ratings
Financial Strengths
- cash flow 4
- liquidity 4
- financial leverage 4
Average 4
Competitive Advantage
Average -1.10
VI. STRATEGIC OBJECTIVES AND THE RECOMMENDATION
STRATEGIES:
scope.
profitability.