MyMediaInfo Announces Top Travel Stories for 2011

Topics reflect influence of environmentalism and volunteerism on travelers.

Waltham, MA, December 13, 2010 --(PR.com)-- MyEdCals, part of the MyMediaInfo Solutions Suite
and provider of the largest and most thoroughly researched editorial calendar database, has compiled the
Top 5 Travel story topics that newspapers and magazines will be writing about in 2011. With over
325,000 editorial calendar opportunities already researched and available in the MyEdCals database, and
another 175,000 to come, it's clear which travel related topics will be getting the most attention.

The top travel stories for 2011 are:

1. EcoTourism
2. Business Travel
3. Spas & Resorts
4. Family Travel
5. Voluntourism

EcoTourism - As consumerism makes a shift toward environmental consciousness, travelers are

becoming more aware of the impact on the environment, driving the prevalence of EcoTourism. From
purchasing carbon credits to offset air travel to staying in a hotel with an environmentally responsible
attitude, EcoTourism is the most popular travel topic for the coming year.

Business Travel - With security tightening and frequent business travelers looking for helpful information
to make their trips less stressful, this topic ranked second on the list. Furthermore, with business travel
serving as an indicator of corporate economic prosperity, it will be front and center as we look for
predictors of economic healing.

Spas & Resorts - A relaxing vacation where pampering is top priority is a dream getaway for many
people, and whether the trip is planned or not, just reading about such an experience can be a getaway.
Newspapers and magazines will capitalize on this next year with plenty of content on the topic.

Family Travel - Nearly one-third of adult leisure travelers bring their children or grandchildren on their
trip making family travel a big part of the industry. With so many destinations catering specifically to
these groups and families looking for ways to stretch their vacation dollars further, family travel ranked
fourth on the list.

Voluntourism - As travelers become more interested in connecting with and giving back to the
communities they visit, Voluntourism has increased in popularity. Whether it's a multi-day volunteer
project with bare-bones accommodations or a hotel-organized day trip, voluntourism has gone
mainstream, and media coverage will reflect this in 2011.

The MyEdCals database is available for $499 for one year through the end of 2010. Sign up for service by

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December 31, 2010 and receive an additional user license for free. To get started on a free trail of
MyEdCals, call (888) 901-3332 and mention “Top 5” or visit www.mymediainfo.com/register.jsp and
write “Top 5” in the comments field to lock in this special offer.

MyEdCals is a part of the MyMediaInfo Solutions Suite. MyMediaInfo develops innovative solutions that
are instrumental in helping public relations and marketing professionals meet their business objectives.
With a solutions suite that includes media databases, research and editorial calendars, and social media
monitoring tools, MyMediaInfo employs the largest research team in the industry to ensure the most
up-to-date media contacts database available. The MyMediaInfo database includes detailed information
on hundreds of thousands of journalists, analysts and media contributors across North America. The
database also incorporates LinkedIn and Twitter profiles so that users may leverage social media tools in
their outreach. To learn more about MyMediaInfo, please visit www.mymediainfo.com or call us at (888)
901-3332.

About MyMediaInfo
MyMediaInfo is a leading provider of media intelligence and analysis solutions for public relations and
marketing professionals. Since its 2006 launch, the company has grown rapidly and its client roster now
includes many of the country's top 10 PR agencies and Fortune 100 companies, as well as hundreds of
small- to medium-size agencies, companies and solo practitioners. In addition to its subscription-based
software and database, MyMediaInfo also offers a broad spectrum of services to support PR and
marketing activities including Social Media Monitoring tools and Research and Consulting solutions.
With decades of industry experience, the MyMediaInfo team is headquartered in Waltham, MA, just
outside of Boston, with additional offices in California, Washington D.C., Atlanta, Chicago, Austin, and
India. For more information, visit www.mymediainfo.com.

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Contact Information:
RedEgg Solutions, Inc.
Rachel Sherman
781 466-9804
rsherman@mymediainfo.com
www.mymediainfo.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/283560

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