NGO

Similar Goals
But
Contrasting Styles
• Principles
– Altruism
– Voluntarism
• Typologies
– Relief
– Religious
– Service
– Delivery
PPCP – As an Ideal

Management Practices –
Planning, Organizing, Directing, staffing,
coordination.
→ Poverty
→Corporate Duty - ethics/ social responsibility.
• Categories
– National
– International
– Community Based Organizations (CBO)
• Why do we need NGOs:
– Innovation
– Participation
– Project Update
– Project Reach
– Sustainability
– & Voice
– Alternative Perspectives
5 factors that determine effectiveness
• Suitable Organizational Design.
• Competent leadership & HR
• Appropriate External relationship
• Mobilization Finance ( High Quality)
• Measurement of Performance
 Development Action in Practice
• Different purpose of aid
• The civic dimension
• Micro development
• Improving governance
• Restructuring the political economy
• Reforming the government

Paulo Freiro – Pedagogy of the oppressed

 North

Business

VO Government
 South

Government

VO Business
Civic Society – Business – Society – Philanthropy
– State – Constructive Philanthropy.
Advocacy
Capacity Building
Lobbying
 NGO Role in Project Cycle
• Project Identification
• Project Design
• Project Financing
• Project Implementation
• Project Measurement & Evaluation
 5 Core Concepts of Development
• Man as the end of development
• De-alienation
• Collective Personality
• Participation
• Self Reliance

TO EAT OR GET EATEN

The life cycle Of NGO
 Strategic Management
• Generation 1 – Relief and welfare in response
to emergency.
• Generation 2 – Small scale local development
based on the theory that sustainable
improvement at the level of the poor depends
on increasing their ability to meet their own
needs with their own resources.
• Generation 3 – sustainable systems
development
 The fortune at the bottom of the
pyramid
• Eradicating poverty through profits:
Why can’t we mobilize the investment capacity of
large firms with the knowledge and commitment
of NGOs and the communities that need help?
Why can’t we co-create unique solutions.
The poor are wards of the state… X
The process must start with respect for BOP
consumers as individuals. The process of co-
creation assumes that consumers are equally
important joint problem solvers.
NGOs, Large domestic firms, MNCs ,Government
agencies, most importantly the poor
themselves coming together to solve complex
problems.
> $20,000 100

$2,000-
$20,000 2000

< $2,000
4000

Less than $ 2000 a year makes up a colossal

market, 4 billion strong , a vast majority of the
world’s population
Markets at the bottom of the economic
pyramid are fundamentally new source of
growth for MNCs. And because these markets
are in the earliest stages, growth can be
extremely rapid.

To operate successfully in developing

markets, managers must rethink their
business metrics – specifically the traditional
focus on high gross margins.
Untapped potential.
Initiation Of Co-creation

Three Stages:
To be responsible
To get into business
To co-create
 The three stages in the
convergence between the
corporate and the civil society

Pre convergence
Companies and NGOs adopt different attitudes
toward liberalization and globalization. They
quarrel over the nature and speed of
deregulation.
They fight over companies conduct, especially in
developing countries.
 Stage 1
Companies and NGOs realize they have to co-
exist. They look to ways to influence each
other. Some corporations and NGOs execute
joint social responsibility projects.
 Stage 2
Some companies get into bottom of the pyramid
segments and niche markets even as NGOs set
up business in those markets.
Companies and NGOs try to learn from and
work with each other.
“LEARNING”
Practice/ Practice/ Practice
 Stage 3
Companies and NGOs enter into co-creation
business relationships.
Co-creation entails the development of business
models in which companies become a key part
of NGOs capacity to deliver value and vice-
versa.
 Business Ethics

Making Sense Of Philanthropy

 Business Ethics
• Knowledge update
• Impact on Society
• Sound doctrine
 Corporate Citizenship
• Good Relations
• Corporate Culture
• Bane of permitocracy

Milton : The social responsibility of business is to

increase its profits.
Agent & principle concept.
 Business Ethics – Getting It Right
1. Beginnings at home
2. Know your company
3. CSR & modernity
4. Focus shift : Implicit to Explicit
5. Ethics & philanthropy
// Unadulterated capitalism
Morality can be privatized but not ethics,
which is about other people. //
INTERLOCUTOR
6. Business Ethics & Organizational norms –
civilizing process.
7. The significance of stakeholder perspective
8. Family Values v/s Business Ethics
9. Luxury or necessity
10.Living in a fish bowl.
 3 Principles of Business Ethics
• Standardization
• Workable
• Driven from Top
Organizing for CSR

CSR in Practice
Paucity of CSR Leadership
 Mainstreaming CSR
• The feel-good factor
• A stitch in time
• Going global
• Do it right
 Drivers of CSR
• Globalization
• Size and influence
• Retrenchment
• War for talent
• Civil societies
Imp. – Intangible Assets → BONDS & BRIDGES.