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Q1. What do you mean by research? Explain its significance in social and business
sciences.
Ans. Research simply means a search for facts – answers to questions and solutions to
problems. It is a purposive investigation. It is an organized inquiry. It seeks to find
explanations to unexplained phenomenon to clarify the doubtful facts and to correct the
misconceived facts.
Or
Therefore, search of facts should be made by scientific method neither than by arbitrary
method. Then only we may get verifiable and accurate facts. Hence research is a systematic
and logical study of an issue or problem or phenomenon through scientific method.
(c) Develop new scientific tools, concepts and theories which would facilitate reliable
and valid study of human behavior.
Research also assumes a significant role in solving various operational and planning
problems associated with business and industry. In several ways, operations research, market
research, and motivations research are vital and their results assist in taking business
decisions. Market research is refers to the investigation of the structure and development of a
market for the formulation of efficient policies relating to purchases, production and sales.
Operational research relates to the application of logical, mathematical, and analytical
techniques to find solution to business problems such as cost minimization or profit
maximization, or the optimization problems. Motivational research helps to determine why
people behave in the manner they do with respect to market characteristics. More specifically,
it is concerned with the analyzing the motivations underlying consumer behavior. All these
researches are very useful for business and industry, which are responsible for business
decision making.
Research is equally important to social scientist for analyzing social relationships and
seeking explanations to various social problems. It gives intellectual satisfaction of knowing
things for the sake of knowledge. It also possesses practical utility for the social scientist to
gain knowledge so as to be able to do something better or in a more efficient manner. This,
research in social sciences is concerned with both knowledge for its own sake, and knowledge
for what it can contribute to solve practical problems.
Q2. What is meant by research problem? And what are the characteristics of a good
research problem?
Ans. Research really begins when the researcher experiences some difficulty, i.e., a problem
demanding a solution within the subject are of his discipline. This general area of interest,
however, defines only the range of subject-matter within which the researcher would see and
pose a specific problem for research. Personal values play an important role in the selection of
a topic for research. Social conditions do often shape the preference of investigators in a
subtle and imperceptible way.
The formulation of the topic into a research problem is, really speaking the first step in a
scientific enquiry. A problem in simple words is some difficulty experienced by the researcher
in a theoretical or practical situation. Solving this difficulty is the task of research.
1. Verifiable evidence : That is factual observations which other observers can see
and check.
5. Objectivity : That is free being from all biases and vested interests. It means
observation is unaffected by the observer’s values, beliefs and preferences to the extent
possible and he is able to see and accept facts as they are, not as he might wish them
to be.
6. Recording : That is jotting down complete details as quickly as possible. Since
human memory is fallible, all data collected are recorded.
7. Controlling conditions : That is controlling all variables except one and then
attempting to examine what happens when that variable is varied. This is the basic
technique in all scientific experimentation – allowing one variable to vary while holding
all other variable constant.
To test a hypothesis means to tell (on the basis of the data researcher has collected)
whether or not the hypothesis seems to be valid. In hypothesis testing the main question is:
whether the null hypothesis or not to accept the null hypothesis? Procedure for hypothesis
testing refers to all those steps that we undertake for making a choice between the two actions
i.e., rejection and acceptance of a null hypothesis. The various steps involved in hypothesis
testing are stated below:
The step consists in making a formal statement of the null hypothesis (Ho) and also of
the alternative hypothesis (Ha). This means that hypothesis should clearly state, considering
the nature of the research problem. For instance, Mr. Mohan of the Civil Engineering
Department wants to test the load bearing capacity of an old bridge which must be more than
10 tons, in that case he can state his hypothesis as under:
Null hypothesis HO: µ =10 tons
Alternative hypothesis Ha: µ >10 tons
Take another example. The average score in an aptitude test administered at the national level
is 80. To evaluate a state’s education system, the average score of 100 of the state’s students
selected on the random basis was 75. The state wants to know if there is a significance
difference between the local scores and the national scores. In such a situation the hypothesis
may be state as under:
The formulation of hypothesis is an important step which must be accomplished with due
care in accordance with the object and nature of the problem under consideration. It also
indicates whether we should use a tailed test or a two tailed test. If H a is of the type greater
than, we use alone tailed test, but when H a is of the type “whether greater or smaller” then we
use a two-tailed test.
The hypothesis is tested on a pre-determined level of significance and such the same
should have specified. Generally, in practice, either 5% level or 1% level is adopted for the
purpose. The factors that affect the level of significance are:
• The magnitude of the difference between sample ;
• The size of the sample;
• The variability of measurements within samples;
• Whether the hypothesis is directional or non – directional (A directional hypothesis is
one which predicts the direction of the difference between, say, means). In brief, the
level of significance must be adequate in the context of the purpose and nature of
enquiry.
After deciding the level of significance, the next step in hypothesis testing is to determine
the appropriate sampling distribution. The choice generally remains between distribution and
the t distribution. The rules for selecting the correct distribution are similar to those which we
have stated earlier in the context of estimation.
Another step is to select a random sample(S) and compute an appropriate value from
the sample data concerning the test statistic utilizing the relevant distribution. In other words,
draw a sample to furnish empirical data.
One has then to calculate the probability that the sample result would diverge as widely
as it has from expectations, if the null hypothesis were in fact true.
Yet another step consists in comparing the probability thus calculated with
the specified value for α, the significance level. If the calculated probability is equal
to smaller than α value in case of one tailed test (and α/2 in case of two-tailed test),
then reject the null hypothesis (i.e. accept the alternative hypothesis), but if the probability is
greater then accept the null hypothesis. In case we reject H0 we run a risk of (at most level of
significance) committing an error of type I, but if we accept H 0, then we run some risk of
committing error type II.
Flow Diagram for Testing Hypothesis
committing type II
error
Q4. Write an essay on the need for research design and explain the principles of
experimental designs.
(a) In many a research inquiry, the researcher has no idea as to how accurate the
results of his study ought to be in order to be useful. Where such is the case, the
researcher has to determine how much inaccuracy may be tolerated. In a quite few
cases he may be in a position to know how much inaccuracy his method of research will
produce. In either case he should design his research if he wants to assure himself of
useful results.
(b) In many research projects, the time consumed in trying to ascertain what the data
mean after they have been collected is much greater than the time taken to design a
research which yields data whose meaning is known as they are collected.
(c) The idealized design is concerned with specifying the optimum research
procedure that could be followed were there no practical restrictions.
Q5. Distinguish between primary and secondary of data collection. Explain the
features, uses, advantages and limitations of secondary data. Which is the best way of
collecting the data for research “Primary or secondary”. Support your answer.
Ans. Meaning and Importance of Data :The search for answers to research questions is
called collection of data. Data are facts, and other relevant materials, past and present, serving
as bases for study and analyses. The data needed for a social science research may be
broadly classified into (a) Data pertaining to human beings, (b) Data relating to organization
and (c) Data pertaining to territorial areas.
The data serve as the bases or raw materials for analysis. Without an analysis of factual
data, no specific inferences can be drawn on the questions under study. Inferences based on
imagination or guess work cannot provide correct answers to research questions. The
relevance, adequacy and reliability of data determine the quality of the findings of a study.
Data form the basis for testing the hypothesis formulated in a study. Data also provide
the facts and figures required for constructing measurement scales and tables, which are
analyzed with statistical techniques. Inferences on the results of statistical analysis and tests of
significance provide the answers to research questions. Thus, the scientific process of
measurements, analysis, testing and inferences depends on the availability of relevant data
and their accuracy. Hence, the importance of data for any research studies.
The sources of data may be classified into (a) primary sources and (b) secondary
sources.
Primary sources are original sources from which the researcher directly collects data
that have not been previously collected e.g.., collection of data directly by the researcher on
brand awareness, brand preference, brand loyalty and other aspects of consumer behaviour
from a sample of consumers by interviewing them,. Primary data are first hand information
collected through various methods such as observation, interviewing, mailing etc.
Advantage of Primary Data
(a) Observation
(b) Interviewing
(d) Experimentation
These are sources containing data which have been collected and compiled for another
purpose. The secondary sources consists of readily compendia and already compiled statistical
statements and reports whose data may be used by researchers for their studies e.g., census
reports , annual reports and financial statements of companies, Statistical statement, Reports
of Government Departments, Annual reports of currency and finance published by the Reserve
Bank of India, Statistical statements relating to Co-operatives and Regional Banks, published
by the NABARD, Reports of the National sample survey Organization, Reports of trade
associations, publications of international organizations such as UNO, IMF, World Bank, ILO,
WHO, etc., Trade and Financial journals newspapers etc.
Secondary sources consist of not only published records and reports, but also
unpublished records. The latter category includes various records and registers maintained by
the firms and organizations, e.g., accounting and financial records, personnel records, register
of members, minutes of meetings, inventory records etc.
Though secondary sources are diverse and consist of all sorts of materials, they have
certain common characteristics.
First, they are readymade and readily available, and do not require the trouble of
constructing tools and administering them.
Second, they consist of data which a researcher has no original control over collection
and classification. Both the form and the content of secondary sources are shaped by others.
Clearly, this is a feature which can limit the research value of secondary sources.
Finally, secondary sources are not limited in time and space. That is, the researcher
using them need not have been present when and where they were gathered.
The second data may be used in three ways by a researcher. First, some specific
information from secondary sources may be used for reference purpose. For example, the
general statistical information in the number of co-operative credit societies in the country, their
coverage of villages, their capital structure, volume of business etc., may be taken from
published reports and quoted as background information in a study on the evaluation of
performance of cooperative credit societies in a selected district/state.
Second, secondary data may be used as bench marks against which the findings of
research may be tested, e.g., the findings of a local or regional survey may be compared with
the national averages; the performance indicators of a particular bank may be tested against
the corresponding indicators of the banking industry as a whole; and so on.
Finally, secondary data may be used as the sole source of information for a research
project. Such studies as securities Market Behaviour, Financial Analysis of companies, Trade
in credit allocation in commercial banks, sociological studies on crimes, historical studies, and
the like, depend primarily on secondary data. Year books, statistical reports of government
departments, report of public organizations of Bureau of Public Enterprises, Censes Reports
etc, serve as major data sources for such research studies.
(a) Secondary data, if available can be secured quickly and cheaply. Once their
source of documents and reports are located, collection of data is just matter of desk
work. Even the tediousness of copying the data from the source can now be avoided,
thanks to Xeroxing facilities.
(b) Wider geographical area and longer reference period may be covered without
much cost. Thus, the use of secondary data extends the researcher’s space and time
reach.
(c) The use of secondary data broadens the data base from which scientific
generalizations can be made.
(d) Environmental and cultural settings are required for the study.
(e) The use of secondary data enables a researcher to verify the findings bases on
primary data. It readily meets the need for additional empirical support. The researcher
need not wait the time when additional primary data can be collected.
(a) The most important limitation is the available data may not meet our specific
needs. The definitions adopted by those who collected those data may be different; units
of measure may not match; and time periods may also be different.
(b) The available data may not be as accurate as desired. To assess their accuracy
we need to know how the data were collected.
(c) The secondary data are not up-to-date and become obsolete when they appear in
print, because of time lag in producing them. For example, population census data are
published tow or three years later after compilation, and no new figures will be available
for another ten years.
(d) Finally, information about the whereabouts of sources may not be available to all
social scientists. Even if the location of the source is known, the accessibility depends
primarily on proximity. For example, most of the unpublished official records and
compilations are located in the capital city, and they are not within the easy reach of
researchers based in far off places.
1. Data Pertinence The first consideration in evaluation is to examine the pertinence of the
available secondary data to the research problem under study. The following questions should
be considered.
•What are the definitions and classifications employed? Are they consistent ?
•What are the measurements of variables used? What is the degree to which they
conform to the requirements of our research?
• What is the coverage of the secondary data in terms of topic and time? Does this
coverage fit the needs of our research?
On the basis of above consideration, the pertinence of the secondary data to the
research on hand should be determined, as a researcher who is imaginative and flexible
may be able to redefine his research problem so as to make use of otherwise unusable
available data.
2. Data Quality If the researcher is convinced about the available secondary data
for his needs, the next step is to examine the quality of the data. The quality of data
refers to their accuracy, reliability and completeness. The assurance and reliability of the
available secondary data depends on the organization which collected them and the
purpose for which they were collected. What is the authority and prestige of the
organization? Is it well recognized? Is it noted for reliability? It is capable of collecting
reliable data? Does it use trained and well qualified investigators? The answers to these
questions determine the degree of confidence we can have in the data and their
accuracy. It is important to go to the original source of the secondary data rather than to
use an immediate source which has quoted from the original. Then only, the researcher
can review the cautionary ands other comments that were made in the original source.
Q6. Describe interview method of collecting data. State the conditions under which it
is considered most suitable. You have been assigned to conduct a survey on the
reading habits of the house wives in the middle class family. Design a suitable
questionnaire consisting of 20 questions you propose to use in the survey.
Ans. Interviewing is one of the prominent methods of data collection. It may be defined as a
two way systematic conversation between an investigator and an informant, initiated for
obtaining information relevant to a specific study. It involves not only conversation, but also
learning from the respondent’s gesture, facial expressions and pauses, and his environment.
Interviewing requires face to face contact or contact over telephone and calls for interviewing
skills. It is done by using a structured schedule or an unstructured guide.
The Participants: The interviewer and the respondent – are strangers. Hence, the
investigator has to get him introduced to the respondent in an appropriate manner.
The Relationship between the Participants is a Transitory one: It has a fixed beginning
and termination points. The interview proper is a fleeting, momentary experience for them.
Interview is an inter-actionable process: The interaction between the interviewer and the
respondent depends upon how they perceive each other.
One should rather maintain an impartial and objective attitude. Information furnished by
the respondent in the interview is recorded by the investigator. This poses a problem of seeing
that recording does not interfere with the tempo of conversation.
The Questionnaire:-
Suppose we want to test the hypothesis that the population mean is equal to the
hypothesis mean (µ H0) = 100. Then we would say that the null hypotheses are that the
population mean is equal to the hypothesized mean 100 and symbolical we can express
as: H0: µ= µ H0=100
If our sample results do not support these null hypotheses, we should conclude
that something else is true. What we conclude rejecting the null hypothesis is known as
alternative hypothesis. If we accept H0, then we are rejecting Ha and if we reject H0, then
we are accepting Ha. For H0: µ= µ H0=100, we may consider three possible alternative
hypotheses as follows:
Alternative
To be read as follows
Hypothesis
Ha: µ≠µ H0 (The alternative hypothesis is that the population mean is not equal
to 100 i.e., it may be more or less 100)
(The alternative hypothesis is that the population mean is greater
Ha: µ>µ H0 than 100)
The null hypothesis and the alternative hypothesis are chosen before the sample
is drawn (the researcher must avoid the error of deriving hypothesis from the data he
collects and testing the hypothesis from the same data). In the choice of null hypothesis,
the following considerations are usually kept in view:
• Alternative hypothesis is usually the one which wishes to prove and the null
hypothesis are ones that wish to disprove. Thus a null hypothesis represents
the hypothesis we are trying to reject, the alternative hypothesis represents all
other possibilities.
• If the rejection of a certain hypothesis when it is actually true involves great
risk, it is taken as null hypothesis because then the probability of
rejecting it when it is true is α (the level of significance) which is
chosen very small.
• Null hypothesis should always be specific hypothesis i.e., it should not state
about or approximately a certain value.
• Generally, in hypothesis testing we proceed on the basis of null hypothesis,
keeping the alternative hypothesis in view. Why so? The answer is that on
assumption that null hypothesis is true, one can assign the probabilities to
different possible sample results, but this cannot be done if we proceed with
alternative hypothesis. Hence the use of null hypothesis (at times also known
as statistical hypothesis) is quite frequent.
2. Elaborate the format of a research report touching briefly on the mechanics of writing.
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