CONSUMER BEHAVIOR QUESTIONNAIRE:

1. Are you the first time buyer of an Apple Mac Book?

a) Yes b) No

2. Do you own any Apple products other than a Mac Book?

a) Yes b) No

3. How full of energy are you? Rate on a scale of 1 to 5

a)Highly energetic b)Energetic c) Average d)Lethargic e) Highly Lethargic

4. Are you a social person?

a) Yes b) No

5. How often do you use social networking sites

a) Often b) Normal c) very few times

6. Do you feel comfortable around people with an Apple Mac Book?

a) Yes b) No

7. Do you make plans on your laptop and stick to the schedule?

a) Yes b) No

8. Are you a creative person? Rate on a scale

a) Highly Creative b) Average c) Low Creativity

9. Are you scared of virus attacks on your laptop?

a) Yes b) No

10. Do you prefer products which are innovative and has extraordinary feature?
a) Yes b) No

11. Do you consider price a deciding factor when buying an Apple product?
a) Major Factor b) Average c) Not a Factor

12. Are you a fashionable person?

a) Yes b) No

13. Do you want to stick out of the crowd with products which would portray you
as a unique person in the society?
a) Yes b) No

14. Do you think Apple Mac Book is an extension of your personality?

a) Yes b) No

15. Do you see yourself as an ambitious person?

a) Yes b) No
 16. Do you feel more confident with a Mac Book? Rate on a scale
a) Highly Confident b) Average c) Low Confidence

17. Are you a tech savvy person who follows the advancements in technology?
a) Yes b) No

18. Do you want your work to be done on a simple interface/operating system or

you do not mind complicated software’s and applications?
a) Yes b) No

19. Do “looks” decide your choice of buying a laptop?

a) High b)Average c) Low

20. Do you think people judge you by the kind of laptop you own?
a) Yes b) No

21. Do you think you get extra attention when carrying an Apple Mac Book?
a) Yes b) No

22. Do you feel superior to others when using a Mac Book?

a) Yes b) No

23. Are you a perfectionist (organised and focused on achieving goals) by nature?
a) Yes b) No

24. Do you believe in society’s rules and morals?

a) Yes b) No

25. Do you assume yourself to be a leader?

a) Yes b) No

NOTE : Sample size is 10 ( people who Apple Macbook laptop)

The Characteristics of an Apple Mac Book Buyer:

a) Confident and Ambitious person:

Apple Mac Books have been synonymous with reliability. An Apple Mac
Book buyer is generally an confident and ambitious person who has a goal to
achieve. Many consider the consumers of Apple products successful. It is the
preferred laptop for several consumers because it is simple and has very few
problems regarding its design or its working. Also, Steve Jobs, the founder of
Apple has been considered to be an innovator and of the most successful
people in the field of Computer Hardware and Software.
 Ambitious&Confident

8
6
4
2
0
Ambitious Not Ambitious
Low confident 1 0
Average 2 1
High confident 5 2

b) Fashionable and unique person:

An Apple Mac Book user tends to stand out from the crowd. The consumer is
a fashionable and energetic person who considers looks and uniqueness, one
of the major criteria for buying a laptop. Apple is a premium product which
differentiates itself from the other cheaper brands of laptops with its style,
simplicity, ease of use and gorgeous looks. When an Apple Mac Book owner
passes by, people tend to turn back and judge him as a successful person.
 Uniqueidentityin
society
20%
Yes
No
80%

Fashionable

40% Yes
60% No

c) Creative and admires innovative product:

Apple also positions its Mac Book as a simple to use, yet a very useful product
for businessmen and working class people. They are the preferred choice of
laptops for professionals in media, entertainment, advertising etc. Also,
students across various backgrounds prefer Mac Books if they can afford
them. As a matter of fact, when released, Mac Books were targeted at the
student market. They also prefer Mac Books because of its low chances of
system crashes and system efficiency, In fact Mac books are bought in bulk in
advertising firms and creative agencies as they are extremely high on
creativity.
 Creative& like innovativeproduct

5
4
3
2
1
0
Creative Average Low
creative

Like Innovativeproducts
No not like innovativeproducts

d) Low on Modesty :
Apple’s consumers are generally considered arrogant and conceited. They are
very sure of themselves and really like to feel exceptional and generally above
the rest. The reason for this is that Mac book users are generally high
achievers and feel a certain superiority complex when compared to majority of
the public. This can also be due to the fact that an apple Mac book is not
affordable by all as generally they are expensive machines.

Yes No
Do you think people judge you by the kind of laptop you
50% 50%
own?
Do you think you get extra attention when carrying an
70% 30%
Apple Mac Book?
Do you feel superior to others when using a MacBook? 90% 10%

e) Perfectionists :
 Mac Book users are perfectionist by nature. They tend to do everything to
perfection and get irritated when they do not achieve their target. They are
extremely high on goal setting and set themselves apart by aiming high.

Yes No
Are you a perfectionist (organised and focused on
50% 50%
achieving goals) by nature?

f) Low Dogmatism:
Mac Book users are low on dogmatism and do not believe in moral authorities
especially the conservative kind. They are stubborn and feel they should be
allowed to draw their own conclusions and not be pressurised by societal
rules.

Yes No

Do you assume yourself to be a leader? 90% 10%

Do you believe in society’s rules and morals? 80% 20%