Professional Documents
Culture Documents
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1. Introduction
With the business growing global and the world is getting smaller suggesting the companies to develop
globalization strategies is an indication of how the world is changing everyday and we are players in the
global market with bigger challenges and responsibilities for any international manager. Success in these
activities necessitates a well researched understanding of the process of cross-cultural management.
Maximizing the performance of individual managers in organizations is accepted by HR managers.
(Baruch, 2000) This approach for evaluating has evolve from different disciplines, likes, attitude, beliefs,
sociology and psychology etc. (Tayeb, 2003)
2. Managerial Performance
The rapid growth of international business has led to an urgent requirement for a firm to handle diverse
cross-border activities, whereby the success requires a through understanding of process of cross cultural
management. So the performance pf managers Performance management is a process which is designed to
improve organisational, team and individual performance and which is owned and driven by line managers.
Performance management helps in the integration of corporate and individual and team objectives, in
communicating these objectives, and in underpinning the core values of the organisation. (Sloma, 2002)
2.1 Culture
“Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and
often a disaster.” (Hofstede, 2008)
Hofstede’s (1980) “Culture is the collective programming of mind which distinguishes the members of one
human group from another … the interactive aggregate of common characteristics that influences a human
group’s response to its environment.” Hofstede (2001) refers to culture as the ‘software of the mind’.
Management scholar Schein defines culture as “a set of basic assumptions – shared solutions to universal
problems of external adaptation (how to survive) and internal integration (how to stay together) – which
have evolved over time and are handed down from one generation to the next.” (Schneider & Barsoux,
2003)
i) Indirectness: As English are famous for their politeness and courtesy, the
direct questions in K receive evasive responses and more attention should be paid to tone of
voice & facial expressions, to get the true meaning of the conversation.
ii) Stiff upper lip: In British culture open displays of emotion either +ve or –ve
should be avoided. So the businessmen in UK will approach with formality and detachment.
iii) Humour: A vital element of British life & culture is British sense of humour. It
is used as a defense mechanism or irony.
(www.communicaid.com, 2010)
8. The Context(s):d
The success of any organization depends on the managers and with the growing economy of the eastern and
the western countries, it is important for any management to have a good understanding about the various
skills that are pertinent for any manager working in international teams. With the globalization and
movement of manpower in different countries, it is very essential for any project comprising of
international team members and maturity of the manager to handle those teams. So the managers have
added responsibility and challenges in the so called global market. (Boddewyn at al, 2004)
Good communication is the backbone of success in any relationship, so it become more important to
understand the critical success factors which can facilitate better communication across different cultures.
So it is very important to understand the potential problems of cross cultural communication and a serious
effort is required to over come these problems.(CRC, 2008)
8.1. Research Objectives
To identify the national and organizational culture of multinational organizations and find out
issues
involved in cross-cultural managerial performances.
To evaluate, how culture might affect in international managerial performance.
To find out the importance of cross cultural communication and barriers in developing good
working
relationships.
To explore the relationship between influence tactics and culture.
How do national culture values and organizational culture values influence each other?
What are the critical factors that affect to evaluate managerial performance in cross cultural
environment?
What are the motivating factors for improving managerial performance in cross culture?
How different cultures influence to evaluate managerial decision making in cross cultural
environment?
What are the different forms of tactics and how are they related to culture?
Why the cross cultural communication is important for the success of any organization?
8.3 Hypothesis
Hypothesis 1
H0: The managerial performance is affected by the financial rewards
H1: The managerial performance is not affected by the financial rewards.
Hypothesis 2
H0: The managerial performance is affected by motivation and positive talks.
H1: The managerial performance is not greatly affected by positive talks and motivation.
Research methodology is simply known to be the methods used for collecting and analyzing data in a
research (Kervin, 1992). The analysis is drawn with the help of specific instruments, structured or semi-
structured interviews, the company’s financial reports, books, or by the observation of participants Two
main approaches can be used for research in data collection. Theses are qualitative and quantitative. As the
name explains qualitative approach focuses on quality rather than quantity. Quantitative approach deals
with numeric values. The aim is to collect numeric data, test it, and apply it on a situation. It involves less
time as it focuses on numeric. Both of these approaches have their own importance. Qualitative data is of
no or less use without quantitative data. (Bryman and Bell, 2003).
1. Primary Research: In order to generate freshness from already researched topic, theory building from
case study is most suitable in early stages (Kervin, 1992). The data for the research would be collected
through quantitative research methods in the form of questionnaire survey of HR Managers & senior
managers working in different companies in UK. Is it not known at this stage how many respondents will
answer the questionnaire, however the study is aiming to focus only on UK. Due to limitation of resources,
online method will be used for the distribution ofthe questionnaires.
The thesis will use SPSS software to perform the Chi-Square test to prove or disapprove the hypothesis.
References:
Boddewyn, J., Toyne,B., Martinez,Z., 2004, The meaning of international management, Management
international review, 44 (2), 195-212
Bryman A and Bell E (2003). Business Research Methods, New York: Oxford University Press. 232-233
Kervin, J. B. 1992, Methods for Business Research, New York. Harper Collins Publishers. Pg 60
Neelankavil, JP., Mathur, A., Zhang, Y, 2000, Determinants of Managerial performance [Available at]
http://www.jstor.org/pss/155624 [Accessed on 5 June 2010] Pg 1, 2
Schneider, S.C. and Barsoux,J-L. “Managing across Cultures.” Pearson Education. 2003. Pg: 150-155
Sloma, R.S, 2002 How to measure managerial performance, Macmillan Publishing 10-12
Tayeb, M. (2003). “International Management: Theories and Practice”, Prentice Hall. Pg 35, 52
Tung, R. L. (2000). “International Encyclopedia of Business and Management”, (IEBM): The Handbook of
International Business. International Thomson Business Press.
10.
Ethical issues:
12.
Timetable of main stages of the study: h
NOTES
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