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Explore Content

Razer Financial Reports -Razor Razer Reputation


Razer Megasoma Razer Piranha Razer Moray

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Razer http://www.scribd.com/doc/29755044/Razer

Razer® is a privately held computer peripherals manufacturer


specializing in products specifically catered to gamers.
Originally started in the 1990s, it suffered a period of dormancy
during the millennial change and has recently seen a
resurgence, with new products released during 2004 and
2005. The Razer brand is now currently being marketed under
Razer USA Ltd,

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Razer® was founded in 1998 by a team of engineers and marketers to develop


and market a high end computer gaming mouse, called the Boomslang. It was
claimed as the world's first 1000 dpi mouse (as opposed to 200 or 400 dpi
offerings) and purported to give greater accuracy (and consequently, higher scores)
to gamers who used it.
Razer® was the one of the first companies to sponsor gamers, which directly
contributed to the emerging pro-gaming phenomenon. Jonathan "Fatal1ty" Wendell
was amongst the first wave of sponsored gamers and is still currently active in pro-
gaming.
Razer® stumbled around 2000 in the dot-com bust, although not strictly a dot-com.
It was relegated to the economic trash heap, and product development was stalled.
Despite Razer's powerful 1400 and 2100 DPI mechanical mice, they lost market
share as other manufacturers and users began turning to optical.

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Razer
Download this Document for FreePrintMobileCollectionsReport Document
This is a private document.

Info and Rating


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business plan of razer
financial report
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Razer http://www.scribd.com/doc/29755044/Razer

razer financial
working enviroment
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Sam left a comment

Good document, I'm studying gaming products and its helping my report. I'm just a bit puzzled
by some of the figures. On page 58 you state 2008 sales of $30 billion, but according to
Logitech's 2009 financial report they only made $2.2 billion in 2009, and they are a much larger
company. Is this a mistake? I'd be interested to know where the numbers game from then I can
justify them in my report.

07 / 13 / 2010
Reply
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Razer http://www.scribd.com/doc/29755044/Razer

Logitech - Official Site


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Only Available at Logitech.com.
www.Logitech.com
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