Intertainment Media division itiBiti enters strategic relationship with US

National multi-platform media firm Cross MediaWorks

NEW YORK / TORONTO, November 9, 2010 – Intertainment Media Inc. (TSXV:INT) (“Intertainment”), a leading
provider of white label social media and engagement technologies, is pleased to announce that its wholly owned
division, Itibiti Systems Inc. (“itiBiti”), has entered into a strategic relationship with US National multi-platform
media firm Cross MediaWorks ("CMW"). CMW will provide sales support and services for itiBiti through its
extensive roster of networks, clients, agencies and programming platforms. itiBiti and CMW will work together to
develop itiBiti programs and other Intertainment Media applications for CMW and its clients.

The relationship will allow Cross Mediaworks and its divisions to bring the itiBiti platform to a wide range of
business verticals including local television station groups allowing them to increase their local share of voice as
well as aggregate social media tools, while providing them opportunities to capture incremental local market
digital revenues.

As part of the strategic relationship and achievement of business milestones, the Company has issued itiBiti
common share purchase options to CMW at $2.70 per common share giving itiBiti an effective pre-exercised value
of $27 Million USD.

FREE to download & use, the itiBiti application gives consumers instant access to an exclusive mix of services,
content, promotions and communications right from their computer desktop as soon as its turned on. Users can
talk for FREE with friends and family across North America courtesy of the built-in phone, join thousands of fans on
Facebook and Twitter, and stay current with exclusive branded content and take part in promotions and offers.

“The prospects of having this new and key social media technology as part of our offering for our clients was
something that was very appealing to us on a functional level” said Marc Krigsman, CEO Cross Mediaworks Inc.,
“and on a strategic level, the opportunity for us, as a company, to have a stake in an emerging technology
company made sense as we continue to grow.”

In addition the itiBiti private label app also includes the full suite of Microsoft Live Services featuring Bing Search,
Instant Messenger and more. Microsoft Corp. has hailed the app as "the next generation of integrated social
media applications - easy, scalable and fun."

"We are very excited to be working with an organization like Cross MediaWorks," said David Lucatch, CEO of
Intertainment Media Inc. “Their world class team and commitment to their clients make them an ideal partner as
we continue to expand the reach of our itiBiti platform and introduce our other new technologies to the market.”

About Cross MediaWorks – www.cross-mediaworks.com

Cross MediaWorks is a leading multi-platform media firm that manages an array of media on a targeted and
measured basis. Key segments of Cross MediaWorks’ business include representation of linear and unwired
networks, long-form and short-form broadcast, satellite and cable inventory as well as video-on-demand and on-
line properties. In addition, CMW provides a full array of creative services and “go-to-market” strategies for
companies in a variety of industries. With the addition of HITS, now HMW, Cross MediaWorks becomes the
nation’s largest Hispanic media representation firm under the brand Hispanic MediaWorks.

About itiBiti - www.itibiti.com

itiBiti is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing global brands with
the unprecedented ability to power their marketing efforts within a unique, private-label social media platform.
itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft
Live services.

Soon, itiBiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue
their user engagement experience with their mobile devices. Please visit www.itibiti.com to learn more.

About Intertainment Media inc. - www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on
delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty
initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has
joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns a number of key properties including Ad Taffy, itiBiti and Magnum Fine Commercial
Printing Limited.

Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment
Media Inc. is listed on the Toronto Venture Exchange under the symbol “INT”.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-
looking information. All statements included herein, other than statements of historical fact, is forward-looking information and
such information involves various risks and uncertainties. There can be no assurance that such information will prove to be
accurate, and actual results and future events could differ materially from those anticipated in such information. A description
of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results
to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR
website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance
with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These
statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties
that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media
Inc. does not assume any obligation to update any forward looking information contained in this news release.

Contact:

For Intertainment Media Inc.:

David Lucatch, CEO
+1 800 395 9943
info@intertainmentmedia.com
www.intertainmentmedia.com

Cross MediaWorks
Marc Krigsman
Chief Executive Officer
marc@cross-mediaworks.com

World Market Media

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