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B2B to B2C
Interior furniture marketing

Contents
B2B TO B2C
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Background......................................................................................................................................3

Problem Definition..........................................................................................................................3

Research Problem............................................................................................................................4

Objectives....................................................................................................................................4

Research Strategy............................................................................................................................4

Analysis Technique.........................................................................................................................5

Assessing B2B TO B2C..................................................................................................................5

Conclusion.......................................................................................................................................5

Reference.........................................................................................................................................6

Reference

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Background

Nowadays, electronic trade has become a substantial prospect and viable source of threat.
Especially, business-to-business (B2B) probable, e-commerce is exceeding business-to-
consumer (B2B) usual limits especially in excellence (rising sales and reduced operational
costs). The chief cause is volumes of sale are greater which typically occur among the business
links in an organization and among different customers entity. Another hope for efficient gain in
among the organizational links is communiqué in employing issued Information system (IS)
technology. The majority of the organizations believe that utilizing in B2B e-commerce is
indeed.

Self-governing site management can be more baffling for SME’s, than the one in the domain of
B2C e-commerce from viewpoint of restricted possessions. The main popular proficient process
of giving back limited possessions is done by involvement of organizations in liaison sites like
online shopping malls. However, the proposal for service-added model is extremely plain,
despite of it; this enables SME companies to amplify access volume to their sites with chance for
communication among the business links and customers. Meanwhile, there can be negative
facet of this progress, where there is regular increase in access volume of small firms or
companies to abandon movement of setting up dealings with customers. However, it is said that
service-added model could be hopeful choice for sites of small firms or companies as a future
B2C model since it grants them to hold on to high degree of freedom concerning deciding.

Problem Definition

This research paper provides an overview on various study models helpful to adapt B2B to B2C
models. This also discuss on analyzing the transformation model from B2B to B2C. Also gives a
stance on holdup and technological consequences, which should be considered when there is
urging for business change model. The change in system should be in such a way that it should
be able to process prior model applications without any difficulty to transaction system. This

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explains on issues, in which various bequest systems at different circumstances involved are
dealt.

Research Problem

The main reason for acceptance of this research is to examine what way the conversion of
bequest system model makes a disparity in technological and management consequences. There
are certain positive factors which stumble upon, while developing a model for bequest
transaction system from B2B to B2C System.

Objectives
To execute B2C model in conjunction with extra bequest system as of B2B in an interior
furniture company, which wants to change it model of business working from B2B. The
following are the given objectives to be considered.

1. To concentrate on various architectural and system wise operation of B2B and B2C
model.
2. To study, how we can assimilate earlier B2B bequest system with that of current B2C
system.
3. To analyse, how translation model can raise above various bequest issues in peculiar
prospects.

Research Strategy

The report of this research dealt with clear evocative ideas of what needs to be measured for
more beneficial transactional system. In order to have ample features, this will be able to discern
superior strategic system. B2B to B2C consists of wide range of measurement issues, for the
most effective assessment and service functioning and customer link is the main facet. This
requires better management opportunity for comprehensible analysis of the system model. To
understand and identity the most outstanding process which best suites to this research paper, we

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have explored and used the methods of quantitative and qualitative research. Herein paper, it is
to know how e-commerce model from B2B to B2C can translated and how basic hypothetical
thought can be fabricated.

Analysis Technique

In Research Analysis, primarily our effort focuses in providing better strategies and Model
bequest system for furniture store SME. The Bequest system before for SME’s was of B2B
model, nowadays it wants to expand bequest system which can be able to work on fine points at
individual customer level. It also comprises all particular contingents which concern to
developing bequest system in B2C model.

Assessing B2B TO B2C

Assessing mostly specialized objective features in very limited business cases and not missing
valued enterprise-oriented business objectives. Rather, organizations must concentrate on only
those standards that:
1. Satisfy the desires of business with highest proceeds.
2. End result in quantifiable differences to business.
3. Significant enhancement in business process.

Conclusion

Organizations necessitate the use of cooperative unit in all its work processes, since the teams
own the qualities to develop efficiency and better performance. In this research paper, we begin
with introduction and other distinct features of work methodological analysis, how bequest
system can be useful in maintenance of transaction system and other aspect of resource usage.
Another and different manner of taking up this methodological approach can be recognized as
B2C model, wherein customer openly interacts with the executive and places an order.

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Reference

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Adams, D. A. (2001). Perceived Usefulness, Ease of Use, and Usage of Information Technology:
A Replication. MIS Quarterly , Vol 16, No 2, pp 227-247.
Afuah, A. a. (2001). Internet Business Models and Strategies. McGraw-Hill Higher .
Afuah, A. a. (2003). Internet Business Models and Strategies. McGraw-Hill Higher .
Afuah, A. (2003). Redefining firm boundaries in the face of the internet: are firms really
shrinking? Academy of Management Review , Vol. 28 No. 1, pp. 34-53.
Agarwal, R. (2000). A Field Studyof The Adoption of Software Process Innovations by
Information Systems Professionals. IEEE Transactions on Engineering Management , Vol 47,
No 3, pp 295-308.
Anon. (2003). Key Issues to Consider When Deploying B2B Marketing Automation
GloballAdam Needles.
Apte, U. S. (1997). IS outsourcing practices in the USA, Japan and Finland: a comparative study.
Journal of Information Technology. journal in information technology , 12, 289–304.
Armstrong, A. a. (1996). The real value of on-line communities. Harvard Business , Vol. 74 No.
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Brahim Medjahedi, B. B. (2003). Business-to-business interactions: issues and enabling
technologies. The VLDB Journal .
Brown, S. W. (2000). The virtual swap meet. Electronic Business.
Chappe ll C., a. F. (1999). Analysis of E-commerce practice in SMEs. Information Transfer on
Electronic Commerce KITE .
Diamantopoulos, A. a. (2001). Index Construction with Formative Indicators: An Alternative to
Scale Development. . Journal of Marketing Research , Vol. 38, pp. 269-277.

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