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4) Reference Period:
5) Scope of Research Study:
6) Problem identification and validation
7) Classes of respondents to be contacted:-
8) Universe and Sampled Size
9) Justification of sampling methods
10) Source of data collection:-
11) Method of data collection
12) Techniques of analysis of data
13) Statistical tools to be used
14) Research Methodology:
• Review of Literate on the subject selected
for study.
• Experience Survey :
• Case study:
• Descriptive Study –
Clubbing of Sample Survey with
Experience Survey:
15) Chapter Scheme
'Market for tea product does not refer only to a fixed location, it
refers to whole area of operation of demand for tea from the brokers,
agents or wholesalers to satisfy the ultimate consumers and
cultivators supplying the tea leafs after harvesting. ‘Market’ for tea
signifies an arrangements in which sales and purchases of tea in
different forms i.e. raw – semi finished and finished, different
kinds/varieties and under different brands /packaging take place. In
such supply chain logistic i.e. Starting Rightly from tea plantation to
supplying the same in finished form to the ultimate consumers ,many
middlemen works on profits. Our target of enquiry is the last link of
supplier i.e. wholesalers , Agents ,tealeaf sellers or retail out lets
which satisfy the ultimate consumer or customers. An efficiency (+) or
(-) of all these retail outlets hinges on the efficiency of number of
intermediaries or associates in the supply chain management. The
same are made as central/focal point of exploration. In the tea
marketing process, the following ingredients i.e. Concentration,
Equalization and Dispersion are having an inimitable importance and
they are briefed ahead :-
Concentration: In tealeaf marketing process, concentration
forms that activity in which tealeaf flows from the peasants through
different marketers at a central point or they are marketed for sale at
required places. More often than not tealeaf is produced at one place
(Assam) and customers may be located thousands of miles away (UK),
say at distant places. Then it becomes necessary to bring accessibility
in making of tealeaf in finished form available for consumption as and
when demanded by those ultimate customers. Therefore, the tea-
product should be available at centre point from where the product can
be purchased by the customers. The competition and convolution in
tea –product marketing ranging from the local, regional, national and
international /multinational levels have been increased due to
globalization. As a result, the activities concerning to teal-product like
storage, transportation, assembling, inventory management,
standardization and grading and handling customers order, bring more
importance in the marketing process. All these activities are involved
in the process of concentration including financing and risk bearing
also. In India, the Export Promotion Boards and the Government
support all these activities of tea marketing.
Equalization: Equalization is the intermediate activity, which
occurs between the process of concentration and dispersion. The
process of equalization involves proper adjustment of tea product
supply at all centres of distribution, where the supply of tea product
has to be balanced with the demand for the same on the basis of
time, quantity and quality. Thus, it can be said that equalization is the
process of making available the tea products at a particular place or
market just involves storage and transportation of tea in required
quantities, where transport equalizes supply place-wise, warehousing
equalizes it time-wise.
3. Hypothesis
ii. The Tea Product Marketing has a large chunk of credit business
iii. Bankers are often willing to finance the Tea Product Marketing
ventures
4. Reference Period:
The reference period for the field investigation while collecting
the primary data is limited to the 12 months preceding to the date of
interviews. However, the reference period, while collecting the
secondary data is not restricted to particular number of years, since it
is found necessary to seek the references even prior to the First World
War when the marketing of Tea Product business was in its infancy
stage.
The Pune city is selected for the study since this city has
heritage in the tea marketing business for more than 100 years and
hence the multiple variables can be found and focused while writing
the thesis
1. Manufacturer/Producers
2. Whole-sellers
3. Agents
4. Retailers selling the tea along with other items
5. Retailer exclusively engaged in tea selling
6. Tea Product Marketing along with the all types of groceries.
7. Tea Product Marketing with one or two items i.e. edible oil,
grain etc
8. Tea Product Marketing based mostly home deliveries or off
shops deliveries.
9. Tea Product Marketing through cooperatives, Pvt. Ltd. or Joint
stock companies
10. Chain Shop Tea Product Marketing
(i) Manufacturer/Producers
(ii) Whole-sellers
(iii) Agents
(iv) Retailers selling the tea along with other items
(v) Retailer exclusively engaged in tea selling
(vi) Tea Product Marketing along with the all types of groceries.
(vii) Tea Product Marketing with one or two items i.e. edible oil,
grain etc
(viii) Tea Product Marketing based mostly home deliveries or off shops
deliveries.
(ix) Tea Product Marketing through cooperatives, Pvt. Ltd. or Joint
stock companies
(x) Chain Shop Tea Product Marketing
(xi) Customers
(xii) Advertising agents
Exploratory and descriptive studies are the two methods of the data
collection. The same will be used (Vide point no.) .Under the former
method i.e. exploratory method the secondary data from the
libraries, office record, govt. Reports WEB and respondents in tea
markting business etc. will be collected; while under the latter method
i.e. Descriptive method, the primary data will be collected thorough
the field studies by conducting the experience survey based on
judgement selection.
(ii) Collection of the secondary data from the books, reports and
office record
(i) Averages
(ii) Frequency distribution
(iii) Correlation
(iv) Chi square tests
(v) Graphs and charts
(vi) Regression
(vii) PERT
14 .Research Methodology:
Research methodology used for study is both exploratory and
descriptive. The same is explained ahead:
c)Descriptive Study –
Clubbing of Sample Survey with Experience Survey:
A survey of literature tells us about what existed in the past. An
experience survey provides a rough vision of what may exist, while
descriptive study accurately describes or interprets what exists at
present. It is primarily concerned with relationship or conditions that
exists, practices that prevails, belief, point of views or attitudes that
are held, processes that are going on, effects that are being felt or the
trends that are emerging. It is, therefore, suitable for a researcher who
believes that the data required resolving the research problems do not
exist, yet the settings in which those data would be gathered do exist.
The purpose of the descriptive study is to describe accurately the
gravity of the various variables that contribute in the development /
promotion or set back of Film enterprises of various types.