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INTRODUCTION
Many of theClick
Parle
to editproducts - biscuits or
Master text styles
confectioneries,Second
●
level
are market
Third level
leaders in their
category and have won acclaim
● Fourth levelat the Monde
Fifth level
Selection, since 1971. With a 40% share of
●
●
knew level
that it wouldn’t
Fifth level
be an easy task, but they decided to take the brave
step. A small factory was set up in the suburbs of
Mumbai, to manufacture sweets and toffees. A
decade later it was upgraded to manufacture
biscuits as well. Since then, the Parle name has
grown in all directions, won international fame
and has been sweetening people's lives all over
India and abroad.
Conti…………
● Fourth level
Bahadurgarh in Haryana and inNeemrana
● Fifth level
Hindustan Ki Taakat.”
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For over 65 years, Parle Glevel
Second has been a part of the lives of
every Indian. From the snow ●Third level mountains in the
capped
● Fourth level
north to the sultry towns in the south, ●
from
Fifth levelfrenetic cities to
laid back villages, Parle G has nourished, strengthened and
delighted millions.
Various people have various reasons to consume it, some
consume it for the value it offers while others consume it for
sheer taste, For some it is a meal substitute for others it is a
tasty healthy nourishing snack. Patronised by millions for
all this qualities, it is much more than just a biscuit brand.
Little wonder than why is it the Largest selling Biscuit
brand in the World.
BUSINESS STRATEGY
● Fourth level
helped Parle evolve a marketing philosophy● Fifth level
that reflects the
needs of the Indian masses. With products designed keeping both
health and taste in mind, Parle appeals to both health conscious
mothers and fun loving kids. The great tradition of taste and
nutrition is consistent in every pack on the store shelves, even
today. The value-for-money positioning allows people from all
classes and age groups to enjoy Parle products to the fullest.
AWARDS
● Fourth level
● Fifth level
● Fourth level
Hide and seekFifth
●
milano
level
Digestive Marie
Parle Marie
Milk Shakti
Myfair cookies
Nimkin
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Second level
● Third level
● Fourth level
● Fifth level
In confectionaries…
• Malody Chocolataty
• Mangobite
• Kachcha Mangobite
• Kismi Toffee
• Kismi Gold
• Orange Candy
• Xhale
In Snacks
• Musst Bites
• Monaco Bites Cheesling
• Sixer.
SOCIAL RESPONSIBILITY
Parle Products with its wide platter of offering of biscuits and sweets like
Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since
1929 is also actively engaged to change & uplift the social face of India. As a
part of Corporate Social Responsibility Policy Parle is keenly involved in the
overall development of younger generation with focused endeavor to built
New Face of India and spread happiness & joy all over .
.
Mommy’s Dilemma
June 07, 05
Parle rejigs Hide & Seek variants again
BUSINESS LINE
Tasting growth in biscuits
Exchange 4 Media - October 21, 04
Best Brand: Krackjack
ET Brand Equity - October 27, 04
A delicious game - Hide and Seek biscuits
Samsat - October 27, 04
Smart Cookie
USP Age - November, 2004
Parle has a very open work culture. Our work
atmosphere is comfortable and relaxed that helps
increase productivity and efficiency.
Group lunches and outstation team-building exercises
that augment inter-personal relations and mutual
understanding are part of our work culture.
We organize discussion forums and training
programs on stress management and employee well
being. Yoga trainings, health check-up camps and
workshops on healthy lifestyle are regular events in
Parle.
At Parle , we are constantly looking for
enthusiastic, well motivated and above all friendly
people to join our various departments. By employing
people from different backgrounds and communities,
we are better equipped to understand the needs of our
customers and to provide a quality service.
If you make the commitment to join our team, we
will provide career opportunities that are second to
none.
Parle Products Pvt. Ltd.
V.S. Khandekar Marg,
Vile Parle East,
Mumbai - 400057,
Maharashtra.
Tel - (022)6691 6911 - 15. Fax - (022)6691 6926
- 27.
For Feedback, email us at - cs@parle.biz
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Mo.No. :- 94279-13540