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  • Marketing Mgmt..Perfetti, Conagra, Cargill Foods

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    Disha Barai
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    Perfetti Van Melle is a global confectionery and gum company founded in 2001 through the merger of Van Melle and Perfetti. It has 17,000 employees and manufactures over 18 brands of candy and gum across 31 manufacturing sites globally. In India, Perfetti Van Melle entered in 1994 and now enjoys close to 30% market share with over 15 brands. It is a leader in the chewing gum category with brands like Center Fresh and Center Shock. ConAgra Foods is a major American food company founded in 1919 operating in over 66 countries. It has two business segments - Consumer Foods which produces branded retail products, and Commercial Foods which supplies foodservice customers. ConA

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    Perfetti Van Melle is a global confectionery and gum company founded in 2001 through the merger of Van Melle and Perfetti. It has 17,000 employees and manufactures over 18 brands of candy and gum across 31 manufacturing sites globally. In India, Perfetti Van Melle entered in 1994 and now enjoys close to 30% market share with over 15 brands. It is a leader in the chewing gum category with brands like Center Fresh and Center Shock. ConAgra Foods is a major American food company founded in 1919 operating in over 66 countries. It has two business segments - Consumer Foods which produces branded retail products, and Commercial Foods which supplies foodservice customers. ConA

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPSX, PDF, TXT or read online from Scribd
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    271 views24 pages

    Marketing Mgmt..Perfetti, Conagra, Cargill Foods

    Uploaded by

    Disha Barai
    Perfetti Van Melle is a global confectionery and gum company founded in 2001 through the merger of Van Melle and Perfetti. It has 17,000 employees and manufactures over 18 brands of candy and gum across 31 manufacturing sites globally. In India, Perfetti Van Melle entered in 1994 and now enjoys close to 30% market share with over 15 brands. It is a leader in the chewing gum category with brands like Center Fresh and Center Shock. ConAgra Foods is a major American food company founded in 1919 operating in over 66 countries. It has two business segments - Consumer Foods which produces branded retail products, and Commercial Foods which supplies foodservice customers. ConA

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    Attribution Non-Commercial (BY-NC)
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    of 24

    MARKETING MANAGEMENT

    Presented By :-

    Pulkit
    Sameer Suneja

    Type Private
    Founded 2001
    Founder Van Melle - Izaak van Melle (1841)
    Perfetti - Ambrogio and Egidio
    Perfetti (1946)
    Industry Confectionery & Gum
    Headquarters Lainate (Milan), Italy
    Breda (Netherland)
    Area Served More than 150 countries
    Key People Sameer Suneja (CEO), India
    Employees (2009) 17,000
    Total No. of Brands 18
    Total No. of manufacturing 31
    sites
    Brand
    s

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    Second level
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    Financial Highlights

    Net Sales in 2009 : $2688


    million Ø 40% from Chewing
    gum
    Ø 60 % from Candies
    PVM in
    q India
    Started its Indian operation in 1994.
    q Company Now enjoys close to 30 % of market share.
    q Entered in India in 1994 by offering its first brand
    Center Fresh, followed by Big babol & Alpenliebe in
    1995.
    q The Others Brand like Chlormint, Mentos, Fruittella,
    Cofitos, Happydent and Marbles followed subsequently.
    q PVMI has more than 15 brands.
    q PVM Manufacturing unit in india : Gurgaon, Chennai &
    Perfetti Van Melle: Gum Powe

    Perfetti is present in three sub-segments of the


    gum market:
    § Center Fresh and Center Shock in Chewing
    gum
    § Center Fruit and Big Babol in Bubble gum
    § Happydent is functional gum

    Perfetti has a share of 55% of the Rs. 800-crore


    chewing gum market.
    Social Responsibilties
    37 Children adopted by staff members to providing
    financial help to them for education

    PVM India has adopted some village schools and


    orphanages.

    For the orphanage adopted, PVM India sponsors 2


    meals per week for the 70 children there.
    Type Public (NYSE:CAG) Gary Rodkin

    Founded 1919 as Nebraska


    Consolidated Mill
    1971 as ConAgra Inc.
    2000 as ConAgra Foods
    Founder Frank Little & Alva Kinney
    Industry Food Processing
    Headquarters Omaha, Nebraska (U.S.)
    Area Served 66 countries
    Key People Gary Rodkin (President &
    CEO)
    Steven Goldstone (Chairman)

    Employees (2010) 24,400


    ConAgra Foods is organized into two
    businesses
    Consumer Foods :- The Consumer Foods
    segment manufactures and markets leading
    branded products to retail and foodservice
    customers in the United States and internationally.
    ConAgra Foods products are found in 97 percent of
    America’s households when you see our extensive
    list of major brands, including Egg Beaters, Healthy
    Choice, Hunt’s, just to name a few.
    Commercial Foods :-

    Our Commercial Foods segment manufactures


    and sells a variety of specialty products to
    foodservice and commercial customers
    worldwide. Major Brands include Lamb
    weston, ConAgra Mill.
    Financial Highlights
    2009 2010 Change
    Fiscal Year End May
    Revenue $12.7 billion $12 billion -5.51%

    Net earnings $978.4 $723.3 -26 %


    million million
    ConAgra Foods in India
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    More Brands
    Type Private W. W. Cargill
    Founded 1865
    Founder W. W. Cargill
    Industry Agriculture
    Headquarters Minnetonka, Minnesota (U.S.)

    Area Served 66 countries


    Key People Gregory R. Page (CEO &
    Chairman)
    Employees (2009) 1,59,000

    Gregory R. Page
    Products &
    Services

    Animal Nutrition Grain & Oilseeds

    Coal Refined Oils

    Cotton Sugar & Sugar Support


    Centre
    Flavor Systems
    Trade & Structured
    Ferrous Finance
    Financial
    Salt
    Highlights Personal Care

    2009 2010
    Food Ingredients Change
    Fiscal Year End May
    Sales & Other Revenue $115 billion $107 billion -6 %

    Net earnings $3.3 billion $2.6 billion -22 %


    Cargill Foods
    International Brands
    Cargill milestones in
    India
    1987  - Cargill Seeds - a joint venture operation - commenced in India.
    1994 - Cargill starts its fertilizer/crop nutrients operations in India.
    1997 - Cargill launches its primary sugar and edible oils trading business in India.
    1998 - Commences grain and oil seeds business in India.
    2001 - Launches food business under Cargill Foods – launch of brand “Nature Fresh”.
    2003 - Cargill acquires the Food Flavors business from Duckworth Group UK, and
    Duckworth Flavors India becomes part of Cargill India.
    2005 - Cargill acquires Parakh Foods with brand "Gemini" and sets up a new Business
    Unit called Cargill Refined Oils India. This is first business unit with headquarters in
    India.
    in India
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    ● Fifth level
    Cargill Food Brands
    in India
    Click to edit Master text styles
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