09MS322 International Business Management

Credits 3:0:0

Learning Objectives:

At the end of this course, the students should be able to:

• Understand geographical, economical, socio-culural and legal environment;

• Understand the International trade theories
• Develop strategies and understand the ethics involved in International
business
• Understand foreign investments, tariffs and quotas
• Manage and strategise Technology and Technology Transfer through
Technology flows, prospects and inputs

Unit -1

Introduction, nature, importance, benefits, scopes, evaluation and development of

International Business. International Business Environment: Geographical, economic,
socio-cultural, political and legal environments.

Unit-2

International trade theories: Mercantilism, Adam Smith’s Absolute Advantage, David

Ricardo’s Comparative Advantage, Haberler’s Opportunity Cost Theory, Heckscher-
Ohlin Theory, Leontief’s Paradox and Product Life cycle Theory.

Unit-3

Strategy of International Business: entry strategy, entry modes, Greenfield venture,

Acquisition, Strategic alliances. Ethics in International Business: employment
practices, human rights, environmental pollution, corruption, moral obligations, ethical
dilemmas, roots of un-ethical behaviour.

Unit-4

Management of International Operations: Location for production, management of

Inventory, Sourcing of Inputs and International Services. Foreign Investment:
Benefits, Determinants and trends in FDI-Horizontal FDI and Vertical FDI. Tariffs and
Non-tariff barriers to trade: Tariffs and Quotas.

Unit-5

Global technology Management: Technology and International Business,

Technological Strategy, Information technology and International Business.
International Technology Transfer: Technology flows, prospects and problems in
MNCs.

Text Book
Hill, C.W.L., & Jain, A.K. (2009). International Business. (6th edn.), India: Tata
McGraw Hill.

Reference Books

1. Paul, J. (2005) “International Business”, (2nd Edn.), Prentice Hall of India.

2. Sharan, V. (2009). “International Business”, (2nd Edn.), Dorling Kindersley Pvt. Ltd.

09MS318 FINANCIAL MANAGEMENT

CREDITS
3:0:0

Learning objectives:

At the end of this course, the students should able to understand

• The Objectives, Scope, Functions of Financial Management and Sources of

Finance.
• Cost of capital its Objectives ,Importance ,Computation.
• Capital Structure its Importance & Theories.
• Working Capital Management, Factors affecting Working Capital Management,
Operating cycle.
• Capital budgeting & various tools used to evaluate capital investment
proposal.

UNIT I
Financial Management: Objectives - Scope -Importance - Functions - Role of
Financial Manager- Sources of Finance -Long and Short term.

UNIT II

Cost of capital: Objectives - Importance - Computation of Cost of debt, Equity,

Preference and retained earnings - Weighted Average Cost of Capital- EBIT- EPS
Analysis - Types of Leverages.

UNIT III

Capital Structure: Meaning -Importance - Theories - Net Income Approach - Net

Operating Income Approach – traditional approach - MM Approach - Dividend Policy:
Factors affecting dividend policy.

UNIT IV

Working Capital Management- Nature, Meaning and Objectives - Factors affecting

Working Capital Management - Operating cycle.

UNIT V

Capital Budgeting - NPV, ARR, IRR, Pay Back Period, Profitability Index -
Advantages and Disadvantages-Risk analysis in capital budgeting.

Text Book:

1. Pandey. I.M.(2006), Financial Management, Vikas Publishing House, New Delhi.

2. Chandra, P (2007), Financial Management Theory and Practise, Tata Me Graw
Hill, New Delhi.

Reference Book:
1. Maheswari. S.N(2006), Financial and Management Accounting, New Delhi Vikas
Publishing House.

2. Khan.Y and Jain. P.K, (2008) Financial Management, (4 th edn.), Tata Mc Graw
Hill,
New Delhi,

09MS308 Legal Environment of Business

Credits - 3:0:0
Objectives: To acquaint the students with principles and legal aspects of various
legislations like contract, agency, partnership, sale of goods act, company Law,
Consumer Protections, Right to Information etc
Unit – 1

Introduction: Meaning and Scope of business law. Indian Contract Act of 1872 :
Definition – Types of contract – Essentials of valid contract– Legal rules as to offer,
acceptance, consideration -Free consent -Void agreements –Remedies for breach of
contract.
Unit 2
Special Contracts: Indemnity and guarantee: Difference between indemnity and
guarantee-Rights and liabilities of surety-Discharge of surety, Contract of Agency:
Rules of agency-Creation of agency-Rights and duties of agent-Termination of
agency, Sale of goods Act -1930: General Principles, Conditions & Warranties,
Difference between sale and hire purchase- Sale and agreement to sell.
Unit 3
Indian Partnership Act–1932: Constitution of partnership, Types of partners-Rights,
duties and liabilities of partners, Dissolution of partnership.
Companies Act, 1956: Kinds of companies-Privileges of private company-Stages for
formation of company-Memorandum of association-Articles of association-Company
management-Appointment of independent directors, powers, duties & liabilities-Types
of winding up of a company (General awareness)
Unit 4
Consumer Protection Act [COPRA] 1986: Introduction – Consumer Protection
Council – consumer redressal agencies.Right to Information Act 2005: Right to
information meaning – Public Authorities & their obligations - Disclosure of
Information – Procedure for request of information – Central and state Information
commissions – Powers and functions of the information commission-Appeals and
penalties.
Unit 5
Introduction – Trips agreement – World Intellectual Property Organisation – patent –
trade mark – copy rights – trade secret – IPR organizations and laws - audit – IPR in
India
Text Books:
1. Kapoor N. D (2009),Business Law, (5th edn.) Sultan Chand & Co
2. Karuppasamy, R., and Bindusha, H.C. (2008). Intellectual Property Rights. (1st
edn.),
India: Himalaya Publishing House.
Reference Books
1. Tulsian (2007). Business Law. (2nd edition). New Delhi: Tata McGraw Hill
2. Aswathappa. K & Ramachandra, (2001) Business Law, (6th edition) Mumbai.
Himalaya Publishing House
3. M.C. Kuchhal, (2004). Business Law. (4th edn), New Delhi: Vikas Publising
House
 4. Kapoor N.D ( 2008). Elements of Mercantile Law (29th edn.), Sultan Chand &
Co
5. Right to Information Act 2005 - Bare Act

09MS309 HUMAN RESOURCE MANAGEMENT

Credits - 3:0:0
Learning Objectives

At the end of this course, the students should be able:

• To understand the need for HR function, manager and policies;

• To understand manpower planning;
• To understand various compensation techniques and develop a compensation
system;
• To understand the importance of health and safety and need for a grievance
addressal system;
• To understand the importance of HR accounting
Unit I: Strategic role of HRM

Nature, Scope and Objectives – Traditional HR Vs Strategic HR – Evolution of the

concept of HRM – Qualities and role of HR manager - Personnel policies and
procedures – TQM and HR – Role of HR in Re-engineering

Unit II: Procurement and Development Functions

Human Resource Planning - Job Analysis - Recruitment, selection, placement and

induction - Training & development - Job change – Career and succession planning

Unit III: Compensation Function

Job evaluation – Performance and potential appraisal - Compensation administration

Incentives and employee benefits - Wage system in India – State regulation of
payment of wages

Unit IV: Maintenance and Integration Functions:

Administration of welfare – Health and safety – Social security - Employee grievances

- Administration of discipline – Employee empowerment – Collective bargaining

Unit V: Audit and Control Function

HR Audit - Human Resource accounting - Controlling manpower costs – MBO -

Human Resource Information Systems.

Text Book

1. Rao V S P., (2005) Human Resource Management (2 nd edn.) Excel Books:

India

Reference Book

1. Subba P Rao., (2000) Essentials of Human Resource Management and

Industrial Relations Himalaya Publishing House, India
 09MS314 Business Ethics

Credits 2:0:0
Unit I: Ethics in Business

Business Ethics and issues – moral development and reasoning – utilitarianism –

justice and fairness - free markets, trade and utility.

Unit II: Ethics in Competition

Ethics in market place: Perfect Competition – monopoly competition - oligopolistic

competition and public policies

Unit III: Ethics and Environment

Concepts of Environment, ecology, natural resources – ethics and environment - environmental
deterioration – ethics of pollution control - development and environmental quality – components
of environmental management.

Preventive environmental policy – environmental impact assessment (EIA) – environmental

impact statement (EIS) – environmental impact and risk assessment – environmental audit in
India – global and National policies on environment protection

Unit IV: Ethics and HR

Ethics of job discrimination – nature, extent – discrimination: utility, rights and justice – PG323
employees responsibility toward the firm – firm’s duties to the employee – employee rights.

Unit V: Corporate Social Responsibility

Need for CSR; stakeholders – Operational, social, environmental, economic CSR Aspects -
CSR and corporate behavior - corporate and managerial behaviour; performance evaluation and
performance reporting - Globalisation and CSR - Challenging corporate activity - Electronic
ontologies and CSRs

Text Books

Velasquez, M.G. (2009). Business Ethics. (6th edn.), Tata McGraw Hill: India

Reference Books

1. Karuppasamy, R., and Bindusha, H.C. (2008). Intellectual Property Rights. (1st
edn.), India: Himalaya Publishing House.
2. Reddy, B. (2007). Knowledge Management: Tools for Business Development. (1st
edn.), India: Himalaya Publishing House.
3. Bal, A.S. (2005). Environmental Management. (1st edn.), India: Himalaya
Publishing House.
4. Agarwal, S.K. (2008). Corporate Social Responsibility in India. (1st edn.),
Response Books: India;
5. Lee, K. and Collin, J. (2006). Global change and health. (1st edn.), Tata McGraw Hill: India

09MS317 STRATEGIC MANAGEMENT

 Credits 3:0:0

Unit: I

Strategy – History of strategy, Business policy and objectives, Strategic Management,

Strategy pyramid, Strategic management frameworks, Strategic Management process,
Strategic Management in practice.

Unit: II

Organizational direction – Hierarchy of plans – Vision, Mission etc., Environment

scanning, Environment analysis, tools and techniques for internal and external analysis.

Unit: III

Strategy formulation – Directional policy, Competitor analysis, Corporate, business and

operational strategies - Generic strategies and Grand strategies. Strategy analysis and
choice

Unit: IV

Strategy implementation and control – Strategy and Structure, 7-s model, Strategy
implementation approaches, Strategic control – tools and techniques, Du Pont model,
Strategic Leadership.

Unit: V
Globalization effects on Strategy, Strategy and Internet, Balanced Scorecard,
International strategic management, Future of Strategic Management and Strategies of
leading Indian and Multi national corporations.

Text Books

Pearce, A & Robinson. (2007). Strategic Management. (10th Edn.), Tata McGraw hill.

Reference Books:

David, F.R. (2005). Strategic Management. (9th Edn.), India; India: Pearson Education

09MS320 MARKETING MANAGEMENT II

Credits 2:0:0

Unit: I
 Strategic marketing management-concepts and techniques, marketing research
models, STP strategies and Buyer behaviour analysis.

Unit: II

Product research, new product development techniques, Product portfolio

analysis and Strategic brand management.

Unit: III

Pricing research, Pricing strategies, Supply chain management and Promotional

strategies.

Unit: IV

Customer Relationship Management strategies, Competitive strategies and

Strategic global marketing

Unit: V

Contemporary marketing strategies, Recent trends analysis and Marketing

performance reviews.

Text Book

Kerin, R., and Peterson, R. (2007). Strategic Marketing Problems: Cases

and Comments. (11 th edn,). India: Pearson Education .

Reference Books
1. Rao, V.R., and Steckel, J.H. ( 2006) Analysis for Strategic Marketing.
st
(1 edn.), India: Pearson Education.

1. Kotler, P., Keller, K.L., Koshy, A., Jha., M. (2009). Marketing

th
Management: A South Asian Perspective. (13 edn,). India: Pearson
Education.

2. Marketing Handouts (will be provided)

3. Marketing Articles (List will be provided during the sessions)

09MS304 MICRO ECONOMICS

Credits - 2:0:0
Course Objective: This course is designed to help in managerial decision making in
order to achieve desired economic goals. It also helps in solving problems related to
business issues. It enhances the ability of the students to apply fundamental economic
concepts to complex business realities and it also helps in business forecasting.

Unit I

Introduction - Nature and Scope of economics – Difference between Micro and Macro
Economics – Theory of Demand – Law of Demand - Types of Demand - Elasticity of
Demand - Demand forecasting – Supply analysis.

Unit II

Production- Production Function –Cobb-Douglas Production function - Law of returns

to Scale – Economies of Scale – Iso-quant. Cost of production – Concepts – Short run
and long run cost-output relationship.

Unit III

Market Structure – Price and output determination under Perfect Competition –

Monopoly – Types of Monopoly – Monopolistic competition – Oligopoly – Game Theory.

Unit IV

General Equilibrium Theory – Characteristics of equilibrium – Disequilibrium – Theory

of Consumer Behavior under risk and uncertainty- – Decision making under uncertainty
– Managing Risk and Uncertainty.

Unit V

Factor pricing under different market conditions- Determination of Rent, wage, Interest
and Profit.

Text Book:

1. Gregory Mankiw (2007), Principles of Micro Economics, 3rd Edition. Cengage

Learning Publications.

Reference Books:

1. William J. Baumol and Alan S. Blinder (2005), “Micro Economics Principles and
Policy”, (9th Edn.), Cengage Learning Publications.

2. Robert S. Pindyck and Daniel L. Rubinfeld (2005), “Micro Economics”, (6th Edn.),
Prentice-Hall of India Pvt. Ltd.,