The magazine of record for the embedded computing industry

Solve The Puzzle The guide for decision makers in the embedded,
real-time and open systems computer industry

media kit 2009

media kit 2009 1

 INTRODUCTION

?
How do you build momentum?
THE MAGAZINE OF RECORD
FOR THE EMBEDDED
COMPUTING INDUSTRY

EDITORIAL
EDITORIAL EXCELLENCE / / 05
EDITORIAL SECTIONS / / 07
EDITORIAL CALENDAR / / 09

CIRCULATION
CIRCULATION THAT COUNTS / / 11

A. It’s about STAYING AHEAD, GROWING

and finding that KEY PIECE OF THE PUZZLE
DISTRIBUTION
INDUSTRY EVENT AND DIGITAL DISTRIBUTION / / 13

that grants you access to your potential ADVERTISING

INTEGRATED ADVERTISING / / 15
customers. It also involves making informed PRODUCTS AND SERVICES / / 17
decisions, exposing your worth and
PRICING
finding a successful partner. PRICING OPTIONS / / 18
MATERIAL INSTRUCTIONS / / 19
AD DIMENSIONS / / 22

CONTACTING RTC
EDITORIAL AND SALES TEAMS / / 23

2 media kit 2009 media kit 2009 3

 SOLUTION

?
EDITORIAL EXCELLENCE
“Editorial isn’t reciting the news, it is communicating its
implications”

The editors at RTC magazine are committed to not only reporting the events and
developments in the embedded computer industry, but to putting them in context
for engineers and managers. Our editorial provides direction and analysis for an
industry in a continual cycle of change. Other publications focus on bringing you
new developments first, only RTC tells you what they mean.
In the current state of the economy,
how do you solve the challenges of Tom Williams Marina Tringali

growing your company’s marketshare editor-in-chief

Tom Williams came to
managing editor
Marina Tringali
with shrinking budgets? RTC magazine with joined RTC magazine
more than 20 years of bringing with her 10
industry knowledge, years of marketing
and his specialties and customer

A.
The KEY is finding a media partner
focused on reaching your customers, and
providing the KEY information THEY are
looking for day after day.
include embedded software
technology, processor architectures,
and standard board-level technology.
Prior to working for RTC, he served
as Editor-in-Chief of Embedded Systems
Development, and has also worked for
many other successful publications,
including InfoWorld, Dr. Dobbs Journal,
ED, CD, and ESD.
relations within the Embedded
Marketplace. Marina oversees all
of The RTC Group publications,
ensuring the highest level of editorial
content, circulation management,
postal regulation adherence,
advertising traffic management and
the overall quality of our publications.

4 media kit 2009 media kit 2009 5


?
What does it take to stay a step ahead?
A.
Meet your customers where they live.
Engineers and managers in the embedded
computer industry rely on RTC to provide the
insights as they look to the future. Its not
enough to let your customers know
what you have to offer, you
must show them where you
are going.
6 media kit 2009
INFORMATION
EDITORIAL THAT MATTERS
RTC reaches critical decision makers and will
continue to break new ground as technologies
emerge
RTC magazine plays the leadership role in the industry. It is the first
place engineers turn for in-depth coverage of the latest developments
in embedded technology.
EDITORIAL SECTIONS
technology in context
RTC covers cutting-edge technology in real-world applications, including
medicine, communications, aerospace, industrial automation, and control. The
Technology in Context sections looks at the impact of embedded technology in
these major application areas. Our editors strategically select key technologies
where the solutions outlined and information provided are highly applicable and
transferable.
solutions engineering
RTC focuses on how OEMs can achieve solutions within the standards-based
environment. Solutions Engineering covers the impact of standards such as
ATCA and IPv6 and issues such as EMI and SAF specifications for systems that
are built and deployed to address real-world situations.
industry insight
Our editors compile and consider different approaches to a technology sector,
helping the reader ready their product for market. This includes such issues as
updates on industry standards, advances in semiconductors, development tools,
connectors, RTOSs, and networking infrastructure.
system integration
RTC magazine devotes an entire section each month to the latest developments
in real-time operating systems, development, and analysis tools and standards,
as well as the latest verification and debug strategies. Our editors are the most
experienced in the technical publishing industry on embedded software, and our
readers confidently open them for insight and expertise.
products and technology
The design community turns to RTC magazine for the latest product
developments.
media kit 2009 7
?
A.
RTC’s editorial leadership is
where decision makers turn when
making important market choices.
How do your Every month RTC is the authoritative
customers voice for the embedded OEM
ecosystem. RTC can help your company
make informed
stay in the spotlight.
decisions?

2009 EDITORIAL CALENDAR

TECHNOLOGY IN SOLUTIONS INDUSTRY SYSTEM PROMOTIONAL
CONTEXT ENGINEERING INSIGHT INTEGRATION OPPORTUNITIES
Wireless Sensors: Mini- COM Express Showcase
Microcontrollers Bring Big Interconnect Wars: Sorting Machine to Machine: Small
JANUARY Power to Small Places
Networks Stretch into the
Out the Survivors Modules Make Big Systems
Real World FPGA Board Showcase

FPGA Board Solutions: Ruggedization: Making Bonus Distribution:

COMs vs. SBCs: Trade-offs
FEBRUARY and Pitfalls
GET INVOLVED
Multicore Processors:
MARCH Making Progress on the
Promise
Every Issue of
RTC magazine APRIL
Small Form Factor
Developments and Trends
contains staff-written and contributed
articles from leading technology experts MicroTCA and 3U cPCI in
MAY
and design integrators. RTC’s staff Control
produces a truly superior product,
COM Modules Bring CPUs
one that serves a critical need in the JUNE to More Specialized Apps
embedded community. Changes in
Low-Power Processors
the technology, market and political/
JULY Deliver High-Power
legal arenas provide a true opportunity Performance
for RTC’s editors to make real and ATCA: Growing in Telecom
AUGUST and Growing Beyond
meaningful contributions to their
community. Non-PCs: Challenging x86
SEPTEMBER in Small Modules?
Multiple Personalities Trim
System Costs
10 Gbit Ethernet Aims at
100 Gbit
Fire It Up! The Perils of
Powering Up COM-I/O
Board Combos
The Incredible Shrinking
Blade Server
Intelligent Power
Management with ACPI
and More
Data Acquisition with Small
Modules
PCI Express Enters the
Second Generation
High Temp in Small Spaces:
Thermal Management for
Small Form Factors
Rugged That Which Was
Not
I/O Subsystems: Standard,
Custom, or Modular?
LPC Bus: Why It’s Needed
and Where It Fits
USB Stakes Its Claim in the
Embedded World
Managing Small Modules
with I2C
Security for Wireless
Networking
Mobile Robotics: Small
Boards Behind the Bars
Small DSP Boards for
Sensing and Control
Embedded World
CompactPCI Express
Multicore Board Showcase
Bonus Distribution: ECS
Real Time or Real Time West
Enough? Match System
Requirements to CPU Speed Small Form Factor SIG
Showcase
Green Engineering:
Spreading Intelligence to ATCA Showcase
Save Power
Multicore CPUs Marry USB Module Showcase
Windows with RTOSs PC/104 Express Showcase
Ethernet Boards Showcase
Motion Control: Combining
Vision with Control Industrial Box PC
Showcase
Human/Machine Interfaces
Large and Small
Rugged SBC Showcase
Industrial Networks: Is It IP
All the Way?
3U CompactPCI Showcase
Rails and Boxes: Snap- Bonus Distribution: ESC
Together Solutions for Boston and ATCA Summit
Industrial Control San Jose

Solid-State Drives: Options Rugged Apps: It’s Small, but Small Modules Power Solid-State Drives Showcase
OCTOBER Developments in VME
for Storage and Safety Can It Take It? Medical Devices AMC Board Showcase
High Reliability and Safety- PMC/XMC Board
PMC/PrPMC, XMC: New MicroTCA in Java and Linux Span the
NOVEMBER Directions for Mezzanines? Communications
Critical Systems for the Next
Embedded Space
Showcase/Data
Generation Acquisition Showcase
Standards Update: Update Operating Systems
WiFi and GSM: Where They Fault Management and Hot- 2-Fer and
DECEMBER on the Latest Industry and Tools for Multicore
Fit and Where They Can Go Swapping on the Small Editorial Index
Standards Development

8 media kit 2009 media kit 2009 9

 CIRCULATION

?
With a print circulation of 20,000 subscribers and 17,000 online readers, RTC
magazine reaches 37,000 unique industry professionals.
Developers and decision-makers in all areas of the industry turn to one place for
information and direction in cutting-edge technology: RTC.
How can I focus my marketing efforts?
CIRCULATION THAT COUNTS
RTC has mastered the circulation puzzle. Through our
regional events, participation with industry exhibitions
and continual circulation development, we have created
the most focused and unique circulation in the industry.
RTC’s Readers are the most active participants in the industry: 82% of the
magazine’s subscribers have attended an embedded industry conference or
exhibition within the last 12 months. Over and over again, vendors come to
RTC magazine for assistance in promoting their activities through our dedicated
circulation. It is second to none and we are proud of that fact.
TOTAL Circulation 37,000
•2  0,000 print circulation in
the USA
• 1 7,000 digital circulation
Worldwide

READERS’ END USE FUNCTION

OTHER
TEST

3%

NS
A.

1 2 % AT I O
& ME %

IC
ASU
6

UN
RTC is the most read and trusted publication

MM
REM
SECURITY

CO
15%

ENT
for engineers and managers developing the next AUTOMATION
& CONTROL

generation of embedded devices. We’ve worked

TRANSPORTATION
26%
9%

hard for over 20 years to bring vendors together RETAIL/POS

with buyers...developing the most unique and 7%

MILITARY
MEDICAL
12%

complete audience in the industry. 12%

JOB TITLES AREAS OF ENGINEERING DEVELOPMENT

CONNECTIVITY
ENGINEERING MANAGER/PROGRAM MANAGER 30%
34%
SIGNAL PROCESSING
HARDWARE ENGINEER/DESIGNER 14%
26%
BLADE SERVER PROCESSING
BUSINESS DEVELOPMENT 14%
2% BLADE SERVER SWITCHING
10%
DESIGN TEAM LEADER
17% CONTROL FUNCTIONS
25%
EXECUTIVE MANAGEMENT
19% POS/RETAIL TERMINAL
22%
OTHER SAFETY/PROTECTION
2% 16%

0 5 10 15 20 25 30 35 0 5 10 15 20 25 30

10 media kit 2009 media kit 2009 11

 DISTRIBUTION

?
industry EVENT DISTRIBUTION
RTC magazine, COTS Journal, Portable Design, PKG, EDA Tech Forum Journal, and
in turn, you as an advertiser benefit from exposure and distribution at numerous
industry events. These publications travel to both national and international
shows, tangibly presenting themselves to some of the industry’s biggest players,
decision makers and consumers.

With a print circulation of 20,000 subscribers and 17,000 online readers, RTC
magazine reaches 37,000 unique industry professionals.
Developers and decision-makers in all areas of the industry turn to one place for
information and direction in cutting-edge technology: RTC.
Where do you go to be seen?
The added value of event distribution extends beyond the
growth of the magazine’s subscriber base, as both readers
and contributors of highly specialized editorial are able to
engage in face-to-face interaction. Often, The RTC
Group is represented at major events by members
of its sales and marketing teams, as well as the
magazine editors themselves.

The 2009 distribution calendar is subject to change;

however, each magazine’s circulation benefits from
exposure at major industry events such as ESC, DAC,
NXTcomm, ARM DevCon and Embedded World.
Additionally, they are sent to approximately 30 RTECC shows

A. RTC is an active participant in the embedded

OEM industry. As a media sponsor our magazines
worldwide, an event produced by The RTC Group. The magazines
are also available at the EDA Tech Forum, which in 2008, featured
seven North American sites as well as nine international locations. For more
information, please ask a representative from The RTC Group.
are distributed at every major industry
event. RTC also give engineers DIGITAL DISTRIBUTION
around the world global access
RTC magazine publishes a digital edition every month to our extensive
through our monthly Digital circulation of 17,000 e-subscribers. Advertising opportunities are available on
Distribution. Advertisers know this informational and technical newsletter to reach an extended audience each
that RTC can take them anywhere month, increasing your company’s exposure in the industry.

they need to go. LOCATIONS OF E-SUBSCRIBERS

48% United States
14% Canada
1% Australia and New Zealand
35% Europe

12 media kit 2009 media kit 2009 13


?
With a print circulation of 20,000 subscribers and 17,000 online readers, RTC
magazine reaches 37,000 unique industry professionals.
Developers and decision-makers in all areas of the industry turn to one place for
information and direction in cutting-edge technology: RTC.
Is advertising enough to reach my goals?
A.
No way! RTC offers a variety of added
value marketing and advertising activities to fill
in the pieces of the marketing puzzle. Create a
complete integrated marketing plan with RTC as
your partner.
14 media kit 2009
ADVERTISING
“MAKING SENSE” WITH
PRINT ADVERTISING
With the rise of electronic media alternatives, many marketers are given the false
idea that print advertising has lost its impact. Instead, electronic media highlights
the increased need for FOCUSED impact. Marketing managers, under
increasingly tighter budgets, are looking for advertising opportunities to make
the most impact. Electronic media has revolutionized the ways we can focus
our message on the correct audience, yet can lack the IMPACT necessary for a
successful return. Print advertising in publications focused on your customers
provides the best balance of FOCUS and IMPACT for your marketing dollar.
INTEGRATED ADVERTISING
In a time when many companies are keeping close watch on the return
on investment between print and online media services, The RTC Group
tightens its grasp on the reigns of both. It is their belief that neither medium
is individually superior to the other, but that they operate jointly in the quest
for brand awareness and familiarity. Recent research has found that magazine
advertisements are the most effective offline source in driving Web traffic.
The RTC Group values and understands the measurable contributions its
publications make to their online counterparts and vice versa. The most
important thing for you as an advertiser is to feel confident that your message
performs in the marketplace. At The RTC Group, our standards begin with your
goals and end with real results.
ELECTRONIC MEDIA
RTC offers standard online advertising opportunities, through standard image
and text advertisement options. The RTC magazine Web sites receive 30,000
unique visitors every month, researching and evaluating their product choices.
With standard online advertising, you are able to capitalize and reach out directly
to a focused and purchase-ready audience. Ask your sales representative for a
package deal including traditional print and standard online advertising to create
a comprehensive marketing plan, maximizing your brand and lead generation
goals.
DIGITAL EDITION SPONSORSHIPS
RTC offers the ability to reach out to its 17,000 digital subscribers. Every month
our digital subscribers receive an email reminding them of the new month’s
digital edition, available online. Highlight your company’s participation in the
magazine and industry by advertising on our digital edition email. Standard
online ad sizes are used to maximize impact and return.
media kit 2009 15
 INTEGRATED ADVERTISING
Electronic media has revolutionized
EMBEDDEDCOMMUNITY.COM RSS SUITES
the way we look at advertising and Do you publish technical information, product articles and other advertorial
promotion. RTC focuses its efforts on through an RSS feed? We give leading techhnology companies the opportunity
to link up their company’s RSS feed, pushing those technical articles to our
electronic opportunities that return the
audience of readers on EmbeddedCommunity.com.
most value for our customers.
The RSS Suite on EmbeddedCommunity.com gives you an RSS module with up
to 10 links, updatable through your own RSS program. You control the content,
ELECTRONIC SERVICES and we give you exposure.

RESOURCE LISTING: WHITE PAPER, WEBINAR, VIDEO,

AND AUDIO LISTINGS
List your white papers, webinars, videos and audio files alongside our first-
rate editorial. Utilizing our site not only provides increased exposure for your
marketing and technical information, but also increases your company’s search
results with major search engines like Google and Yahoo.
Engineers must register to enter the Resource Listing section of our Web site, and
the details of those registrations will be passed on to you through our unique
Real-Time Lead Distribution System (RTLD).
MORE PRODUCTS AND SERVICES
MICRO SITES
The RTC Group collaborates with clients to produce traditional resource guides
and advertorial campaigns, which can be turned into online resources hosted by
and featured with COTS Journal online. Our staff will work with you to develop
editorial and graphical content to drive interest and explore specific technologies,
collaborations and applications for your product(s).

You will receive Resource registrations in real time. Listings will appear for a Microsites range from 5-10 HTML coded pages.
minimum of 12 months from date of insertion, but may be taken down after the
initial 12 months for technical or editorial reasons. Check with your regional DESIGN SERVICES
sales representative for details. The award-winning design professionals at The RTC Group are experienced in
both graphical design and the industry. Allow us to develop a concept that meets
WEBINAR & PODCAST PRODUCTION your needs.
Many companies are utilizing audio and/or video webinars to provide engineers • Banner Ad Development
from around the world with important technical insights about their products • Flash Production
from the comfort of their home or office. Our goal is to help you transfer • Microsite Production
traditional editorial and marketing activities into incredible e-marketing events. • Full Web Development
We have the ability to produce high-quality, live and archived, video and audio • Graphical Pre and Post Production for Webinars
productions to increase your exposure within the industry. • Image and Diagram Production
• Downloadable Data Sheets and Catalogs
WE OFFER TRANSFER YOUR
• Voice Talent TRADITIONAL MARKETING
• Video Production • Contributed Articles
• Audio Production • CEO Interviews
• Scripting • Technical White Papers
• Graphical Post Production • Technical Conferences
• Real-Time Broadcasting • Educational Seminars
• Registration Services • Article Audio Reprints

16 media kit 2009 media kit 2009 17

? PRICING
PRINT ADVERTISING
How do you
maximize your
ROI?
A. The ongoing success of
RTC is its ability to reach the
critical decision makers in the
embedded industry.

E-NEWSLETTER / DIGITAL EDITION SPONSORSHIP

1X 2X 3X 4X 6X 8X 12X 18X 24X COST/
LOCATION SIZE QTY/ISSUE PRICE
TWO-PAGE THOUSAND
$6,772 $6,416 $6,030 $5,672 $5,530 $5,275 $5,165 $4,988 $4,630
SPREAD Leaderboard 728 x 90 1 $180 $3,060
FULL Footer 728 X 90 1 $45 $765
$4,516 $4,278 $4,020 $3,782 $3,686 $3,517 $3,444 $3,326 $3,088
PAGE
Body 300 x 250 1 $90 $1,530
2/3 PAGE $4,194 $3,980 $3,737 $3,500 $3,427 $3,307 $3,202 $3,080 $2,906
Skyscraper 120 X 600 1 $90 $1,530
1/2 PAGE $3,012 $2,857 $2,684 $2,566 $2,463 $2,379 $2,300 $2,212 $2,086
Tile 125 x 125 3 $22.50 $382
1/3 PAGE $2,200 $2,086 $1,960 $1,903 $1,796 $1,760 $1,680 $1,588 $1,523
1/4 PAGE $1,666 $1,580 $1,485 $1,428 $1,360 $1,309 $1,273 $1,224 $1,155
DIRECT MARKETING AND LIST RENTALS
Due to unexpected or unusual increases in postage associated with fuel costs, TYPE OF LIST PRICE FULFILLMENT
The RTC Group reserves the right to revise rates throughout the year. Check with E-mail $650/thousand The RTC Group
your sales representative for current rates.
Mail $450/thousand Third-Party Mail House or Labels
Voice Cast $650/thousand The RTC Group
STANDARD WEB ADVERTISING
AD TYPE SIZE QTY/PAGE SOV% PRICE/MONTH
Leaderboard 728 X 90 1 25% $1,000
Skyscraper 120 X 600 1 25% $1,000
RATE COMBINATIONS
Body 300 X 250 1 25% $1,000
Rates for COTS Journal, RTC, PKG and Portable Design can be combined to give
Permier Tile 125 X 125 1 100% $395 you the maximum discount. Use the pricing schedule for the total number of
Tile 125 X 125 5 100% $250 pages in all four publications in your annual contract. Discounts may also be
100 X 100 to applicable if you purchase RTECC shows or take advantage of additional online
Page Peel Flash 1 100% $4,995
800 X 800 (recommended) advertising opportunities; contact your sales representative for more information.
Ticker-Tape Text 35 to 50 characters 1 100% $1,295

SOV% is Share of Voice. Some Web positions rotate upon page refresh.

18 media kit 2009 media kit 2009 19

MATERIALS PRICING OPTIONS
RTC can provide a complete,
cost-effective marketing
presence in the embedded MATERIAL INSTRUCTIONS
computer industry. We are All advertising must be submitted as a high-resolution PDF (PDF/X-1a).
Four-color images must be CMYK; minimum resolution 300 dpi; tiff or eps are
the clear leader in EDITORIAL, preferred; line art a minimum of 1200 dpi. Only full-page ads require a bleed of
CIRCULATION and RESULTS. 1/8” (4 mm).

Full-page live area is 1/2” (13 mm) from trim on all sides. For all other ad sizes,
all live content should stay 1/4” from the edge of the ad space.

Please submit PDFs via The RTC Group’s FTP site:

MORE PRICING
http://upload.rtcgroup.com
RESOURCE LISTING: WHITE PAPER, WEBINAR, VIDEO
AND AUDIO LISTINGS
The initial listing in a calendar year: $995
Additional listings within a calendar year: $795 PRESS RELEASE SUBMISSIONS
To submit new product announcements, send e-mail versions of the release
EMBEDDEDCOMMUNITY.COM RSS SUITES to the editors. The more technical the information, the more useful it is to our
$695/month readers. Each product announcement should include a press release, product
datasheet and pricing. Digital files, such as PDF documents and digital graphics,
MICRO SITES should be sent only through prior arrangements with an editor. Published image
$795 per coded page resolutions need to be at least 300 dpi.
Includes collaboration with our writers and graphic designers, Web development
and hosting for 12 months. Additional promotional charges may apply
depending on scope of project. Ask your regional sales representative for a quote
today. RTC provides its customers
GRAPHIC DESIGN
with the personal
$125/hr. service, flexibility and
Quoted on a per project basis. Ask your sales representative for a free consultation.
professionalism to meet
CUSTOM ACTIVITIES AVAILABLE the needs of any ad or
Pricing varies depending on project. Inquire with a sales representative for more
information. marketing campaign.

20 media kit 2009 media kit 2009 21

? SPECIFICATIONS
Why settle
for less?
A. There’s no need! RTC has
a proven track record of results,
with a product that defines the
future of the embedded computer
market every month. With RTC you
don’t have to settle for less.

CONTACT US
EDITORIAL SALES
TEAM TEAM
TOM WILLIAMS STACY MANNIK
Editor-in-Chief Western Regional Sales Manager
2-PAGE SPREAD FULL PAGE 2/3 PAGE
17” X 11-1/8” 8-1/2” X 11-1/8” 7-3/8” X 6-3/8” 831.335.1509 949.226.2024 (tel)
tomw@rtcgroup.com 949.274.6134 (mobile)
stacym@rtcgroup.com
MARINA TRINGALI
Ad Traffic/Managing Editor LAUREN TRUDEAU
949.226.2020 Western Regional Sales Manager
marinat@rtcgroup.com 949.226.2014 (tel)
949.554.9742 (mobile)
laurent@rtcgroup.com
1/2 PAGE V 1/2 PAGE H 1/2 PAGE ISLAND 1/3 PAGE V
3-1/2” X 9-7/8” 7-3/8” X 4-3/4” 7-3/8” X 4-3/4” 2-1/4” X 9-7/8” SHANDI RICCIOTTI
Eastern Regional Sales Manager
949.226.2000 (tel)
949.573.7660 (mobile)
shandir@rtcgroup.com

1/3 PAGE H 1/3 PAGE SQUARE 1/4 PAGE V 1/4 PAGE H

7-3/8” X 3-3/8” 4-3/4” X 4-3/4” 3-1/2” X 4-3/4” 7-3/8” X 2-3/8”

22 media kit 2009 media kit 2009 23

 media kit 2009
An RTC Group Publication

24 media kit 2009