Professional Documents
Culture Documents
2009-2011
RAJASTHAN INSTITUTE OF ENGINEERING AND
PREFACE
Bearing industries plays an important role for automobile and many other
industries.
Working under this project I have gained the knowledge about whole
bearing industries.
Here I have learnt about the use of bearing in different sectors and how a
supply chain management plays a vital Role in the success of the economy
and various other industries.
2
ACKNOWLEDGEMENT
3
DECLARATION
I, Mr. Praveen Kumar Ojha Hereby declare that this project report is the
record of authentic work carried out by me during the period from 16-06-
2010 to 31-7-2010 and has not been submitted earlier to any University or
4
TABLE OF CONTENTS
2 ACKNOWLEDGEMENT 3
3 DECLARATION 4
4 EXECUTIVE SUMMARY 6
5 RESEARCH OBJECTIVES 7
b) PRODUCTS 14-19
c) ACHIEVEMENTS 20-42
12 SUGGESTIONS 62-63
13 BIBLIOGRAPHY 64
14 APPENDICES (Questionnaires) 65
5
EXECUTIVE SUMMARY
OBJECTIVE:-
WORK DONE:-
For this market surveys and fieldwork was done by me, visit to different
agencies, analysis of data, tabulation of data and finalization of data was
done by me.
“Critical success factor that comes out of the study are as follows”
• Reduction in cost.
6
OBJECTIVE
“Sales promotion in marketing”
NBC BEARINGS
7
INTRODUCTION OF BEARING INDUSTRY
Although the development of India's ball and roller bearing industry is not quite
enviable, it can be said without contradiction that India has relatively strong base for
the manufacture of bearings. There are about 12 large and medium units which
together turn out over 100 million bearings every year.
Almost all the units have foreign collaboration. The Indian Bearing industry makes
around 500 types of bearings as against over 30,000 types of bearings being used by
the Indian industry. Bulks of these are only of standard types and are used mostly in
low-technology areas like fans, electric motors, water pumps, and by the automotive
sector.
The current Indian bearings industry is worth Rs.3500 crore. In this, automotive
segment accounts for 45 percent of the revenues, which amount to Rs 1,350 crores
and the remaining 55 percent of revenues, are being contributed by industrial
demand. In the automotive bearings market, the organized segment manufactures
cater to 50 percent of the demand. About 15 percent of the production is by the
unorganised segment in India, and the remaining 35 percent of demand is fulfilled
through imports. Out of the total revenues in the automotive segment, 60 percent of
the revenues are contributed by the OEMs and the remaining 40 percent is by the
demand from the aftermarket. There has been a growth of 15 percent in the
aftermarket segment and OE demand has increased by more than 25 percent from
the financial year 2005-06.
Though the demand from the aftermarket segment is increasing, the growth rate is
declining compared to the year 2005 - 06. In the aftermarket, 6 percent demand is
from the engineering applications segment, 5 percent from LCV segment, 4 percent
from MUV segment, 8 percent from car segment, 11 percent from tractor segment,
and the remaining 15 percent from automotive ancillary segment. Rest of the 50
percent demand is from the Railway sector.
8
Company Profile
The industry is spread over 118 acres of land in Jaipur and 56 acres in Gunsi (Newai).
This is the only unit in the country manufacturing wide variety and range of bearings
such as Ball Bearings, Steel Balls, Tapered Roller Bearings, Cylindrical Roller Bearings
& Axle Boxes for Railway Rolling Stock including Spherical Roller Bearings, Cartridge
Tapered Roller Bearings and Large Diaz special Bearings in separate fully equipped
factories. The development of National Engineering Industries Ltd., was pioneered with
a theme"Indigenisation and Self-reliance".
NBC Bearings are widely used by 2 and 3 Wheelers, Cars, Trucks, Tractors, Electric
Motors, and Railway wagon, Coach & Locomotive manufacturers as Original Equipment
and Steel Mills, Heavy Engineering Plants, Bulldozers, Shovels, Tillers and Thermal
Power Plants all across the country. The development of NEI ltd. was pioneered with a
theme “Indigenisation and self – reliance “.
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PLANTS OF NBC
Established in the year 1980-81 as an expansion project of NEI Ltd. The factory
is equipped with fully automated grinding lines with
electronic in process & post- process gauging and
centrally air-conditioned assembly lines with auto
gauging and test equipments for quality and reliability of
the products.
10
(III) PLANT AT MANESAR:
NEI has set up its third Ball Bearing manufacturing plant in the fastest growing
industrial town of Manesar in Haryana. The plant is having a covered area of 5200 sq.
meters. With the most advanced and sophisticated machines imported from reputed
manufacturers from Europe and Japan.
This plant is equipped with state of the art fully automated grinding lines,
assembly lines and inspection equipments.
(Machine Building:
bNEI has the capability of machine building to design,
)develop and manufacture special purpose CNC
Grinding Lines, HT Lines, Material Handling
Equipments and other special purpose machines which
have been made for its captive use to keep pace with
latest technology.
Machine Building has the capability and supports the Manufacturing Divisions by
overhauling and retrofitting of the existing equipments, resulting in upgraded quality
and improved productivity.
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SAP - ERP:
In order to reengineer and integrate the Business processes for sales, production,
materials and finance, NEI has successfully implemented SAP- ERP. By use of this
Package, our processes now conform to international standard.
Self-sufficiency in steel is the call of the day, so is the importance of bearings in Steel
Mills Equipment. NEI has the distinction of being one of the ten manufacturers of these
bearings in the world, who can manufacture large diameter bearings up to 2000 mm
diameter.
Mr. G.P. Birla released the largest bearing manufactured by NEI for fitment to the Plate
Mill of Rourkela Steel Plant in September 1985. This 4-Row Tapered Roller
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Bearing measures1300 mm dia and weigh 4.39 tons.
The large diameter bearings are mainly manufactured out of case carburising steel,
heat treated on special equipment and furnaces developed by NEI. Precision grinding
is done to close tolerances on CNC Twin Spindle Programmable Berthiez Machine
for bearings ranging from 500 to 2000 mm diameter with electronic sizing and
numerical display.
Production of these bearings started in 1975 and to date over 100 different types of
special large diameter bearings have been manufactured and successfully used,
saving considerable foreign exchange for the country.
The Large Diameter Bearings Division is spread over a covered area of 2,508 Sq.
Meters.
Quality
At NEI, They have embarked upon system improvement and implemented modern
concepts of Total Quality Management. The company has been accredited with a
number of certifications like ISO/TS 16949:2002 and ISO 9001:2000 by BVQI for the
design, development, manufacture & supply of Ball Bearing, Tapered Roller Bearing
and Cylindrical Roller Bearings, Spherical Roller Bearings, Cartridge Tapered Roller
Bearings, Railway Rolling Stock and Spares in addition to the ISO 14001:1996
certification for ensuring a clean and pollution free environment.
Association of American Rail Roads has approved NEI and granted AAR Approval for
design, manufacture and supply Cartridge Tapered Roller Bearings for Freight Wagons.
We are the leading suppliers of Cartridge Tapered Roller Bearings to Indian Railways
since last twenty years.
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PRODUCTS RANGE OF BEARINGS MANUFACTURED AND
EXPORTED UNDER THE TRADE MARK OF NBC INCLUDES:
• Ball Bearings
• Tapered Roller Bearings
• Cylindrical Roller Bearings
• Axle Boxes Spherical
• Roller Bearings
• Cartridge Tapered Roller Bearings
• Large Dia Special Bearings
NBC Bearings are widely used by two and three Wheelers, Cars, Trucks, Tractors,
Electric Motors, Railway Wagons, Coaches & Locomotives and also in Steel Mills,
Heavy Engineering Plants, Bulldozers, Shovels, Tillers and Thermal Power Plants all
across the country and overseas.
BALL BEARING
Belt Tensioned
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The initial technology was from Hoffman Manufacturing Company Ltd., U.K. a
collaboration, which continued for 20 years. They offer a wide range of both metric and
inch series deep groove ball bearings, angular contact ball bearings, self-aligning ball
Bearings etc. With their tie up with the world's leading bearing manufacturing company
NTN Corporation, JAPAN, They have gained access to the most advanced ball bearing
technology i.e. thermo mechanical bearings (TMB) and tensioner bearings available
today and our wide range of ball bearings is increasing under this collaboration.
Precision ball bearing from 6mm bore to 160mm OD is manufactured with latest
advance techniques. The unit has advanced assembly line with auto gauging and
testing equipment. NEI has 22 automatic Grinding lines from M/s. NTN & Izumi, Japan.
All machines with in process & post process gauges to ensure grinding accuracy. Use
of High Quality coolants for consistent grinding quality and surface finish. Complete
automation by flex-link conveyor system. NEI has automatic plant for Track Grinding,
Bore Grinding and Honing, New Automatic Grinding and Assembly Line has been
purchased for Manufacturing of DRAC bearings.
15
NO. OF SIZES: 76
Manufactured at an ultra modern plant, with technology obtained from our earlier
collaborators, Federal Mogul Corporation, USA and now with NTN Corporation, JAPAN,
these bearings are used by all major automobiles, truck and tractor manufacturers in the
country as original equipment.
The above bearings are manufacture in inch & metric series form 15.857mm bore to
95.25mm bore. For TRB NEI has Automatic Grinding Lines with in-process & post
process gauges. Complete automation by Flex link conveyor. Crowning provision on
Inner (Cone) & Outer (Cup). Complete Automatic Line for Roll Grinding, Super finishing,
Inspection and Sorting imported from NTN, Japan automatic checking & prevention of
inverted roller & roller missing. Automatic checking of stand height, noise and run outs.
For TRB, NEI has technical collaboration with NTN Corporation JAPAN, all major
automobile manufacturers as OEM original equipment uses the above bearings.
NEI has purchased new state of the art Automatic Grinding line consisting of 4 nos.
Grinding machines from M/s Linkoping, Sweden and 2 Nos. Super finishing machines
from M/s Supfina.
Originally developed in collaboration with Swiss leaders FAG-SRO. Vital for broad
gauge and meter gauge coaches manufactured by ICF, Chennai and RCF, Kapoorthala
for the Indian Railways. Now new sizes are being developed with the help of NTN
Corporation, JAPAN
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SPHERICAL ROLLER BEARINGS: -
(Railway Bearing)
NO. OF SIZES: 5
NO. OF SIZES: 58
Developed by NBC for the Indian Railways for use in rolling stocks. Excellent
performance even in the high speed Rajdhani locomotives, the Yugoslavian and
Egyptian Railway wagons.
A total of 34 different types of the axle boxes are turned out at the NEI plant in Jaipur.
Designs for high-speed railway application are being developed together with NTN.
More than one million NBC axle boxes and roller bearings are in operation with Indian
Railways. We have the privilege of being the single largest source of bearings to Indian
Railways, which is one of the largest networks of its kind in the world.
• The most of the production of this type of bearing for Indian Railways, Production
of the bearing started in 1952, on date plant is producing 100 different types of
Axle Box bearing, over a million NEI bearings and boxes are in service with the
Indian railways.
New Automatic Grinding and Assembly Line has been purchased for
manufacturing of Axle Unit Bearings (DRAC bearings) from M/s Izumi Kinzoku
17
CARTRIDGE TAPER ROLLER BEARING-
Successful Track record in the Railways for the past 30 years, these require no field
lubrication. Developed in collaboration with BRENCO Inc. USA, these bearings are
being used in all broad gauge wagons of Indian Railways.
This is new box in for upgraded wagons design by RDSO, NEI only manufacturer
with the collaboration with largest manufacturer of the world. Production of this
bearing started from 1989. These bearing are grease packed and require no filed
lubrication for period 7years exporting Cartridge Tapered Roller Bearings for wagon
application to M/s Brenco USA since 2004.
NEI has Automatic Grinding Lines with in process gauges to ensure high accuracy
and surface finish. Complete automation by Flex link conveyor. Facility for crowning
on inner race and outer race
18
ARGE DIA SPECIAL BEARINGS: -
Single Row & Double Row Ball, Cylindrical and Four Row Tapered Roller Bearing
NEI is one of the top 10 manufacturers of LDA bearing & its plant can produced
up to 2000mm Dia meter bearing also, The largest bearing produced by the plant was 4
row tapered roller bearing with 1300mm Dia and weight 4.39 tons.
NEI has Single &Double Spindle Internal and External Grinding. To Capable of Grinding
1000 mm Dia. to 2000 mm Dia.
TO ACHIEVE
1. TURN OVER OF Rs. 6005.50 Million.
2. EXPORT SALES AS 6.40% OF TURNOVER
3. CONTRIBUTION FROM NEW PRODUCT DEVELOPED IN LAST FIVE YEARS
AT 10% OF SALES TURNOVER
4. INCOME FROM SERVICES TO Rs. 155 Million
ROI - PRE TAX > 20.9%
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Milestones
1985 - Largest Bearing with outer diameter 1.3 meter and weight 4.39 tons
20
1990-95 - Modernization in Three Phases
1996 - Technical Collaboration with m/s Izumi Kinzoku Kogyo Co. ltd
- Japan for Machine Retrofitting/Remanufacturing and Overhauling o
- Grinding and --Super finishing Machines for Bearing Race.
2003 - TS – 16949Certification
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Departments at NEI Ltd, Jaipur
Personnel Division
Taper Division
Research & Development Division
Machine Building
Large Diameter Bearing Division
Railway Division
Bearing Division
Ball Department
Ring Rolling Division
Quality Assurance
Metallurgy Division
Sales Department
Budget Department
Accounts Department
ERP/EDP
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SISTER CONCERN
Birlasoft, Noida
23
Overseas Companies
24
Plants Area
25
Collaborations
26
NBC Bearings are used by all major auto OE Customers in
India Like :-
BAJAJ AUTO
KINETIC ENGINEERING
HMSIL
BAJAJ AUTO
FORCE MOTORS
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MAHINDRA & MAHINDRA LTD.
HINDUSTAN MOTORS
FORCE MOTORS
ASHOK LEYLAND
FORCE MOTORS
EICHER MOTORS
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HINDUSTAN MOTORS
ESCORTS
FORCE MOTORS
PUNJAB TRACTORS
TAFE
NEW HOLLAND
VST TILLERS
HMT TRACTORS
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SONALIKA
INDIAN RAILWAY
CROMPTON GREAVES
KIRLOSKAR
GE ELECTRICALS
MICO
TEXMACO
30
31
NBC Bearings Exports in following Country
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USA
Japan
Italy
Sri lanka
Indonesia
Bangladesh
Singapore
Nepal
Peru
Pakistan
Brazil
Awards
NEI has bagged some of the most prestigious awards in its field in
various categories:-
Direct On Line (DOL) Award, 2005 by M/s Hero Honda Motors ltd.
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AWARDS
34
35
CERTIFICATIONS OF NBC:-
36
NEI NETWORK IN INDIA
• DELHI JAIPUR
• MUMBAI
• PUNE
• CHENNAI
• JAIPUR KOLKATA
• MANESAR
• NEWAI
37
Name : Mr. Rohit Saboo
Designation : President & CEO
Email ID : rsaboo@neibearing.com
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Market Dynamics
OEM’s have been facing price competition in their own markets; continue to exert price
pressure on the local bearing suppliers. The bearing capacity available in the country is
in excess of demand, resulting in price reduction. The OEM bearing market is likely to
witness better days ahead on account of upswing in automobile industry and
manufacturing sector
39
Replacement Market
The replacement market represents the demand arising on account of replacing the
used and worn-out bearings. The size of replacement market is dependent on
equipment population and frequency of maintenance. Replacement market accounts for
40% of total demand for bearing industry. The margins in this market are relatively
higher placed as compared to OEM market.
The replacement market is highly price sensitive and has higher share of unorganized
players and cheaper imported bearings.
TAT
A9
% FA SKF
15
G 20
% %
41
EXPORT MARKET SHARE OF INDIAN BEARING INDUSTRIES
2009-10 (VALUE)
42
ABC NEI
T IM K E N 0% 14%
12% NRB
2%
FAG
34%
SKF
38%
43
NEI SHARE IN DIFFERENT SEGMENTS
IN YEAR 2009-10
• Ball Bearing
Ball Bearing
60
50
40
30 Ball Bearing Percentage
20
10
0
2&3 Cars C.V. MUV Tractor
Wheeler
• Tapper Bearing
Tapper Bearing
45
40
35
30
25 Tapper Bearing
20 Percentage
15
10
5
0
Cars C.V. MUV Tractor
44
Bearings Market
Current & Future Analysis
The market for bearings in Germany is estimated at US $ 2.7 billion for 2008 and is
projected to be US $ 2.9 billion in 2009. The market is further projected to reach US $
3.1 billion by 2010, growing at a compounded annual rate of 3.8%, during the period
2001-2010.
Ball Bearing is the largest and the fastest growing segment in the German bearing
market and is estimated at US $ 1.3 billion for 2007. The segment is projected to reach
US $ 1.5 billion by 2010, expanding at a CAGR of 4.1%, during the analysis period
2001-2010.
Market Overview
Germany is a leading producer and exporter of machinery and automobiles and is
characterized by a highly competitive market. The market for rolling bearings includes
three major End-users- automobile industry, mechanical engineering, and electric
industry. Automobile and electric sectors in the region consume bearings heavily.
Manufacture of rolling bearings for these sectors is through series production. This kind
of sales offers low profitability and pricing needs to be reasonable low. The machinery
business reflects a different and better picture, as these manufacturers buy standard
bearings in relatively smaller qualities. This kind of production and sales involves higher
profitability and also offers more stable income.
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“STUDY ON SALES PROMOTION IN MARKETING”
INTRODUCTION
“Marketing is a social and managerial process by which individuals and Groups obtain
what they need and want, through creating, offering and exchanging products of value
with others”.
: - Philip Kotler.
Marketing includes all those activities having to do with effecting changes in the
ownership and possession of goods and services. It is that part of economics which
deals with the creation of time, place and possession utilities and that phase of business
activity through which human wants are satisfied, by the exchange of goods and
Marketing is the process of discovering and translating consumer wants into product
and service specifications and then in turn helping to make it possible for more and
more of consumers to enjoy more and more of these products and services.
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Marketing consists of analyzing marketing opportunities, researching and selecting
Companies have to identify long and short term marketing opportunities and research
the selected market by measuring and forecasting attractiveness of the given market.
Having selected the market, the companies need to develop a differentiating and
positioning strategy for the target market. The marketing strategy must be transformed
into marketing programs by deciding on marketing expenditures and the marketing mix.
The final step is organizing the marketing resources and implementing and controlling
Marketing Mix
Marketing mix is the set of marketing tools that a firm uses to pursue its marketing
objectives in the target market.
McCarthy has popularized a four factor classification of marketing tools known as the
• Product
• Price
• Place
• Promotion
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Product:
Product stands for the firm’s tangible offer to the market, including the product quality,
design, features, branding and packing. It deals with new product development, product
life cycle, product mix, product lines, branding and associated services to a product.
From the customer’s point of view, it helps in satisfying the customer’s needs and
wants.
Price:
Price is the monetary value of the product. Price deals with selecting the pricing
objectives, setting the price, discounts, allowances, payment policies and credit terms. It
is very important to the customers as it decides the cost the customer has to pay to gain
the product value.
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Place:
This marketing tool stands for the various activities the company undertakes to make
the product accessible and available to the customer. It involves market size, channel
selection and management, storage and physical distribution with the ultimate purpose
of efficiently supplying the company’s offer to the target market. To the customer, this
marketing tool refers to convenience.
Promotion:
Promotion stands for various activities the company undertakes to communicate and
promote its products to the target market. It involves communication programs i.e. direct
marketing, advertising, sales promotions, public relations and motivation of sales force.
To the customer this tool provides knowledge and information.
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The Promotion Mix of a company includes the following tools;
Advertising:
It is any paid form of non-personal presentation and promotion of ideas, goods or
Direct Marketing:
It refers to the use of mail, telephone and other non-personal contact tools to
Personal Selling:
Face to face interaction with one or more prospective purchasers for the purpose of
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Sales Promotions:
sales promotion. Whereas advertising offers a reason to buy; sales promotion offers an
incentive to buy. Since sales promotion directly push up the sales, increasing number of
Sales Promotion
Sales promotion refers to the short-term incentives to encourage sales of a product or
Sales promotion tools vary in their specific objectives. They may be used to attract new
occasional users. Sales promotion usually targets brand switchers because non-users
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and users of other brands do not always notice a promotion. Sales promotions are thus
Sales promotions also let manufacturers adjust to short term changes in supply and
awareness of prices.
To use sales promotion, a company must set objectives, select the right tools, develop
The specific objectives set for sales promotions will vary with the type of the target
sized units, building trial among non-users and attracting switchers away from the
competitor’s brands. For trade promotions, objectives may include; including retailers to
carry new items and higher level of inventory, encouraging off-seasonal buying, of-
setting competitive promotions, building brand loyalty of retailers and gaining entry into
new retail outlets. The sales force promotions help in encouraging support of a new
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product or model, encouraging more prospecting and stimulating off-seasonal sales. But
• Samples:
purchasers to try the product without cost or at a lower cost in the hope that they
• Coupons:
Coupons are certificates that give buyers a saving when they purchase a
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• Rebates:
Rebate is also known as cash refund offers. Rebates are offers to refund part
purchase to the manufacturer. These are like coupons except that the price
reduction occurs after the purchase and not at the point of sale.
• Price Packs:
• Premiums:
These are the goods offered either free or at a low cost as an incentive to
• Prizes:
They are offers of chance to win something such as cash, trips or goods – by luck or
through extra efforts. Contests of talent and sweepstakes or draws the most popular
• Tie-in Promotions:
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Tie-in promotions involve two or more brands or companies that team up on
• Cross Promotions:
• Advertising Specialties:
These are useful articles imprinted with an advertiser’s name, given as gifts to
consumers.
• Patronage Rewards:
They are cash or other awards for the regular use of company’s products or
services. They are values (in cash otherwise) that are proportional to one’s
patronage of a certain vendor or a group of vendors. They aim at building brand
loyalty.
• PoP Promotions:
Point of purchase (PoP) includes displays and demonstrations that take place at the
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Trade Promotion Tools
• Discounts:
It is also known as price-off or off-invoice or off-list. Discounts price cut off the list
• Allowances:
They are the amount offered in return for an agreement by the retailer to feature the
• Free Goods:
Free goods are the extra merchandise offered to middlemen who buy a specific
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The researcher has done the research in the following manner;
The questionnaire has been designed with both open ended and closed ended
questions. Apart from this, the research instrument consists of primary and secondary
Primary Data:
Here first hand information is obtained by distributing printed questionnaire to the marketing
executives of the company. Data was also obtained from the observation and interview
departmental heads.
57
Secondary Data:
Here the information is obtained from the brochure of Ferror Dek, books, websites,
SOURCES OF DATA
Questionnaire Newsletter
Observation Journals
Interviews Magazines
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SUMMARY OF FINDINGS
A Summary of Findings:
The finding can be grouped together into two broad categories such as;
Specific Findings:
This is pertaining to the objectives of the study.
General Findings:
This is with regard to the market dynamics and visits made by the researcher
Specific Findings:
3. The products are marketed through direct marketing (showroom) and dealers
are involved in the marketing process.
4. The activities carried out by each and every department of the organization is
systematic.
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General Findings:
2. With the vast array of modular option available in market, the consumer isn’t
really strapped for choice.
3. Italian manufacturers have now entered the Indian markets. Moreover, furniture
made from Asian Teak Wood which is available in the rich rain forests of
Malaysia is flooded in the Indian market. In a nutshell, this means to say that the
competition is very intense.
4. Many branded companies outsource the products because of which the delivery
time of the product ordered is stretched.
5. “Quality never comes cheap”. This is true but at the same time, it is also true that
quality can come at a reasonable price, With regard to the quality.
7. The prices of the products are reasonable though they are competitive.
8. The products are of good quality and are at par with other competitors having
brand names.
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10. Apart from price of the product, design and delivery time of the product ordered
12. The company does not adhere to stringent norm while giving discount on repeat
purchase.
13. The target consumers are the elite and upper middle class.
14. No incentives are given by the company to its marketing personnel at present.
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CONCLUSION AND RECOMMENDATIONS
“No man has the right to dictate what other men should perceive, create or produce, but
all should be encouraged to reveal themselves, their perceptions and emotions and
This inspiring thought of Ansell Adams is well appreciated by new style marketing
organizations which understand that “boxes and lines” structures can’t drive value in
fast moving environments. No doubt, that NEI is one of them because they believe in
teamwork. Today, the need of the Indian consumer evolves beyond “roti, kapada aur
makaan”. To capture opportunities continually, the company must have a continual flow
In today’s crowded market place, where products and services are touting
themselves to be the best, it is vital to stand out in the crowd. From the various
channels of advertising, point of sale displays and how the employees are relating to the
customers. It is important for NEI to establish and reinforce an unmistakable brand and
corporate identity in all channels of fickle minded consumers. Herein, lays the
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1. Production data of other automobile is very important for bearing industry.
3. NBC supply 29% of bearing in Indian market, rest other company supply.
RECOMMENDATIONS
1. It’s overwhelming to find out that the organization works in a systematic manner.
2. Quality clubbed with reasonable pricing and quick delivery made the product of
the company stand apart. The marketing campaign should focus on this aspect
3. The strength of the company is its customized products. This very fact must be
4. As the products are reasonably priced, the ambit of the target consumers should
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5. The company must stick to a norm while giving discounts on repeat purchase.
This will certainly help in sales promotion in order to create repeat purchase.
6. In order to have a rapid market access, the company can include dealers, if not
8. The company can introduce some reward schemes so that a person is benefited
after the fulfillment and over achievement of the target. This is predominantly
campaigns.
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Suggestions
1. Everyone is aware of the growth in wealth and change in lifestyle.So the
2. The company should explore all possible ways in order to aggressively sell its
3. The Motors industry is in boom. In order to tap the potential market, the
Company can advertise in a magazine. This will help in showcasing the products.
4. In today’s crowed market place in order to increase the size of the pie, the
Company can adopt innovative promotional strategies. It will help in creating and
5. In order to be extra ordinary, the Company has to walk the extra mile. A method
prospective consumers can be invited to visit the showroom and touch and feel
the products.
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6. Since the competition is intense, so there should be some value addition so as to
make the Company stand apart in the market. One such way is to improvise the
customer service.
7. Consumer is the king in the market. This fact should be deeply rooted in the
minds of the employees. The Company can adopt some ways to listen to the
customer’s feedback which should be noted in writing so that it will help in
continual improvement and make the company to be in the right track always.
8. Moreover, a sense of involvement will be felt by the customers whish can give
10. NBC should send their product catalogue to all automobile companies.
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BIBLIOGRAPHY
• www.oica.net
• www.bearingindustry.com
• www.commerce.nic
• www.cbi.edu
• NEI Literature
• www.neibearing.com
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Questionnaire
1. What are the different types of Bearings that the NEI Manufacture?
11. Do you think that Automobile sector is the Major Market of Bearings for NEI?
THANK YOU
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