Professional Documents
Culture Documents
PROJECT REPORT ON
AT
Prof. M.V.Kulkarni
Submitted By
Rahul kumar
G-34
2009-2011
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Summer Training Project Report
On
AT
Ashutosh sathe
Store manager
Submitted by
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DECLARATION
I hereby declare that the information presented here is true to the best of
my knowledge. Also, the report has not been published anywhere else.
Rahul kumar
Acknowledgement
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The project of this magnitude would not have been completed singly.
Firstly I want to give my hearty thanks to all mighty who made the world
and me also.
There are many other people without whom the completion of the
project would not have been possible.
Rahul kumar
PREFACE
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PGP is the one of the most reputed professional coures in
the field of Management.It include theory as well as its
practical application.Summer Training is an integral part of
Post graduate programme, for sucessful completion of this
programme require two months summer training .
EXECUTIVE SUMMARY
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As customers taste and preferences are changing, the market
scenario is also changing from time to time. Today’s market
scenario is very different from that of the market scenario
before 1990. There have been many factors responsible for the
changing market scenario. It is the customers changing tastes
and preference, which has bought in a change in the market.
Income level of the people has changed; life styles and social
class of people have completely changed now than that of olden
days. Technology is one of the major factors, which is
responsible for this paradigm shift in the market. Today we can
see a new era in market with the opening up of many
departmental stores, hypermarket, shopper’s stop, malls,
branded retail outlets and specialty stores.
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Primary objective :-
Secondary objective:-
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LIST OF CONTENTS
c)COMPANY INTRODUCTION
2. RESEARCH OBJECTIVE 37
3. RESEARCH METHODOLOGY 38
4. DATA COLLECTION 39
5. ANALYSES AND INTERPRETATION 41
6. SWOT ANALYSIS 64
7. FINDING AND SUGGESTIONS 65
8. RECOMMENDATION 66
9. CONCLUSIONS 67
10. LIMITATION 69
11. ANNEXURE 70
12. BIBLIOGRAPHY 77
GENERAL INTRODUCTION
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Like England, India too, has been described as a notion of
shopkeepers having an estimated 15 million small retail outlets, mostly
single-store, family-owned fronts all over the country. This works out to
14 shops per 1000 people, which is one of the highest densities of shops
per 1000 population all over the world. The unorganized sector
comprising small & medium retailers who employ over 40 million people
is indeed the current face of retail that is in the threshold of
transformation to a more organized form. Only 2-3 % of retailers are
large -scale who have the ambition to organized retailing to the whole of
India. Only 4% of the 15 million retail outlets have floor space in excess
of 500 sq.ft. The vast available untapped potential, naturally has
attracted majors like Reliance, Tatas, Birla’s, Godrejs, Mahindra’s & ITC
to foray into this sector.
COMPANY PROFILE
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----Kishore Biyani
FUTURE DESCRIPTIONS
GROUP
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VERTICALS
PRIL's Retail business like food and fashion were
Future Retail
included under this vertical.
Management of all the shopping malls and real
Future Space
estate.
Management of all owned or licensed brands of the
Future Brands
Group companies.
Focus on development and management of retail
Future Media
media spaces.
The financial arm of the Future Group , which would
Future Capital
focus on retail financial products and services.
This vertical would focus on deriving efficiencies
Future logistics across businesses through better supply chain
management and distribution.
Analysts opined that PRIL, under its new identity as the Future
Group aimed to garner market share in the retail industry in India. A
report released by AT Kearney in 2006 titled emerging market priorities
for global retailers, ranked india first in its 2006 Global Retail
Development Index, an indication that global retailers considered it one
of the most attractive markets. The reports also estimated that the retail
industry in india was worth US$300 billion.
Outlook
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Big Bazaar has been accepted as a pan-India model, from the
agrarian singly to the-cosmopolitan Mumbai. Big Bazaar has
democratized shopping in India and is entering its most aggressive role
out phase. Besides, Big Bazaar will enter rural India; it is both a vertical
and horizontal aggression. The outlook is very exciting and buoyant.
Fashion Focus
Market size
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Strategic Direction
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consumption of processed food category and ready to eat concepts.
Besides an increasing number of working women are experimenting lot
with their cooking habits and this is opening up of new food categories.
Restaurant Business
FINANCIAL PERFORMANCES
The growth in the retail sector was reflected in the financial results
of PRIL for 2005-06. For the year ended june 30, 2006, PRIL reported a
total income of Rs.38.72 billion in 2008-09 pantaloon Retail (India)
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Limited declared its unaudited financial result for the quarter ended
December 31, 2009 wherein the Net profit ( Rs 50.67 crore) increased by
51.1 percent for the quarter ; income from operation (Rs 1912.84 crore )
increased by 25.4 per cent ; and PBDIT ( Rs 205.46 crore ) increased by
29.4 per cent.
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Organization Design
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MAJOR INDIAN RETAILERS
is the fourth large Indian business group to enter the business of retail
after Reliance Industries Ltd, the Aditya Birla Group, and Bharti
Enterprises Ltd. The other three groups are focusing either on perishables
RPG Retail-Formats:
DVDs and VCDs, CD-ROMs, gaming consoles & software of all the leading
Spencer’s Hyper- monthly groceries, weekly fresh and top ups, fashion
garments
requirements, deli, fresh meat, chicken and fish products, a bakery and a
café.
Daily & Fresh:- groceries, fresh food, chilled and frozen products, bakery
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items and weekly top up .
Pantaloon Retail-Formats:
Food & grocery (Big bazaar, Food bazaar), Home solutions (Hometown,
factory), Books: music & gifts (Depot), Health & Beauty care services (Star,
retail chain and Star India Bazaar - a hypermarket with a large assortment
Tanishq- jewellery
Gifts
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Crossword: - Books, Magazines, Music, Movies, Toys, Stationery, CD
discount chain.
Vishal Mega Mart:- monthly groceries, weekly fresh and top ups, fashion
garments
D mart : monthly groceries, weekly fresh and top ups, home care,
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stationery, electricals, electronics .
Aditya birla:-
More:- monthly groceries, weekly fresh and top ups, home care,
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DESCRIPTION OF LIVE EXPERIENCE
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• How to check daily sales and plan for targets smooth handling of
operation.
• How to handle pressure in difficult situations, keep benchmarks
and try to achieve that.
• Understanding the organization and the store objectives, pool all
resources together to achieve those objectives. Preparing
questionnaires and interacting with customers with a great
experience.
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P.C.M.C BIG BAZAAR
o Value
o Variety
o Volume
Electrronic
s and
furniture
o Food Bazaar
o Apparels
o General Merchandise:- At Big Bazaar, you will definitely get
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With the ever increasing array of private labels, it has opened
the doors into the world of fashion and general merchandise
including home furnishings, utensils, crockery, cutlery, sports
goods and much more at prices that will surprise you. General
merchandise is one of the most fascinating departments of big
bazaar.
GENERAL MERCHANDISE
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o GENERAL HOME: - GM home basically cater the need of daily
home utility. This department include :
Plastic
Utensils
Car
accesorie
s
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• The offer in Utensil Department,
1. Buy Nirlep Black Pearl 4 burner gas stove for Rs.
4995/- and get goods worth Rs. 4170/- absolutely
free. (1 Pressure cooker; 1 Non stick Tava; 1 Non
stick Fry Pan with lid; 1 Non stick Fry Pan without
lid; 1 Non Stick Kadhai and a 24pc Stainless Steel
Dinner Set)
3. Buy 1 Non Stick Fry Pan Rs. 589 and get Tava,
kadhai, Gas Toaster and Tadka Pan worth Rs.1224
free
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4. Pressure cooker: - Jaipan, tuffware, prestige etc.
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TABLEWARE Flat 40 % Off
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GM FASHION
This department contain all those merchandise which are used for
fashion or used other than home utility. Brand, design, style has mostly
influence customer to purchase product. So department has to
accommodate with merchandise of branded as well as private level
brands to cater the need every class of people. Department has wide
variety and range of products. Discount offer like 20%, 30% and 50%
plays important role in attracting customer.
Department include:
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GM
FASHION
Car Toys
Luggage Stationar
accessori Footwear departme
y
es nt
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BRANDS AVAILABLE IN LUGGAGE DEPARTMENT:-
• MILESTONE
• VIP
• SAFARI
• AMERICAN TOURISTER
• TRACKER, etc.
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MENS
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Casual shoes :- A) Branded
Sports:-A) Branded
Ladies
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Stationary
Toys department:-
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Soft toys, dolls
S
Cricket bat,
badminton
RESEARCH OBJECTIVE
Primary objective:-
Secondary objective:-
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RESEARCH METHODOLOG
Collection of data
The task of data collection begins after a research problem has been
defined and research design chalked out. While deciding about the
method of data collection to be used for the study, two types of data
should be kept in mind .they are primary and secondary data .both type
of data are used in the report
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They are those which are collected fresh and for the first time and thus
happen to be original in character.
1. Observation method
3. Interview method
4. Structured questionnaire
2. Secondary source:-
Secondary data are those which have already been collected and
which have already been passed through the statistical process,
secondary data can be collected from:
Books
Internet
Newspaper
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The sampling procedure used here was non-probability convenience
sampling which helped in keeping the path of research in focus
throughout the work.
Target population:-
Sample size:
Since covering the entire population for the study was not feasible,
a sample of 250 customers was taken.
Sample element:-
The sample elements consisted of people who visit and shop from
big bazaar.
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Analysis and interpretation
No income group 62
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INCOME GROUP
5% Higher Income
25% Group (> Rs.60000)
Middle Income
Group (Rs. 40000-60000)
Lower Income
Group(Rs.10000-40000)
50%
No Income Group
20%
(< Rs.10000)
40000 per month. Least number of customers visiting Big bazaar are the
higher income level people (> Rs.60000 pm) that constitute only 5%.
students.
income group people because of its reasonable price on its each product
products. The higher level income group people are very status conscious
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and their psychology is such type that they don’t prefer much to visit big
in to big bazaar as they get goods at a discounted price. Hence big bazaar
Weekly 29% 73
Monthly 34% 85
Quarterly 23% 57
On unplanned 14% 35
basis
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Interpretation:
From this I interpret that in big bazaar 34% customers visit monthly,
29% customer visit weekly 23% customers visit quarterly and 14%
70%
60%
50%
40%
30% 64%
20% 36%
10%
0%
yes no
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Interpretation: From this I interpret that 64% customers of big
bazaar visit other retail stores for their requirements and 36% customers
of big bazaar generally do not visit other retail stores. It shows that
bazaar
Clothes 60%
Grocery 70%
Food Item 50%
Leather Item 25%
Electronic Item 15%
Gift Item 10%
Any other Item 10%
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Anyother Item
Gift Item
Electronic Item
Food Item
Grocery
Clothes
Analysis: This chart clearly indicates that the demand for grocery
The next highest demand is for food items that is 50%. 25% demand is
for leather items in big bazaar. Electronic items holds 15% of demand
and gift items and other items has a demand of only 10% by the
are high for grocery and clothes followed by food items in big bazaar.
Electronic items have a little demand by the customers. Gift items and
other items are not much in demand by the customers. I can interpret
that clothes, grocery and food items are the major products which hold
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Expenditure pattern of customers coming in to
big bazaar
EXPENDITURE PATTERN
11%
29%
Below 500
16%
500-1000
1000-1500
1500-2000
More than 2000
22%
22%
Analysis: We can clearly see from this graph that majority of the
customers spend a lot in big bazaar that is 29% of people spend more
than Rs2000 in a single visit to big bazaar. Equal number of people that
and only 11% of customers are there who spends less than Rs500 in their
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Interpretation: From this I interpret that most of the customers
purchase goods in bulk which leads them to spend a lot. Volume sales
are high in big bazaar. Customers tend to purchase more goods from big
basis. Those customers who are spending very less money that is below
Rs 500 are mostly coming in just to move around big bazaar and spend
time.
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Do you know about general merchandise
department
Yes 90%
No 10%
Analysis:
1. We can clearly see from this graph that majority of the are
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If yes do you purchased footwear from GM
Yes 65%
No 35%
footwear at low price. Brand like Spunk ,knighthood and splading are in-
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house brand which is mostly purchased by consumer because of good
quality ,and design at lowest price. Footwear department also has big
footwear
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Factor influencing buying decision while
purchasing footwear
1) Quality 20%
2) Price 40%
3) Style 30%
4) Brand 10%
Analysis: - 20% of people are influenced by quality, 40% are influenced by price and
maintain quality as well as price to attract the customer . Footwear department has
various private level brands like fairport,spunk and spalding which has standard
quality and design . footwear department also has branded shoes to attract customer.
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Rank the attribute according to satisfaction level
Price 50%
Durability 17%
Variety 15%
factor
60%
50%
40%
price
30% durability
50% variety
20% looks
0%
price durability variety looks
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GM footwear serves the purpose of providing
Agree 35%
Disagree 20%
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Footwear department fulfil the demand of customer by giving
Yes 70%
No 30%
Analysis:- 70% of people purchased luggage from luggage while 30% of person
never purchased.
Interpretation :- from this we can interpret that 70% of consumer are attracted by
the luggage department because of branded and wide range of luggage present in
luggage section. Even discount offer like 30% and 50% attract customer to purchase
luggage. Luggage department offers lowest price than retail outlet existing outside
the big bazaar. while 30% never purchase luggage from big bazaar. Hence luggage
Milestone 15%
V.I.P 20%
Samsonite 10%
Safari 25%
Analysis: from the graph we can conclude that most of the customer
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department must promote inhouse brand (milestone) to attract
customer.
Agree 45%
Disagree 10%
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Interpretation:- luggage department offers wide range of luggage at very
department
Yes 93%
No 7%
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Interpretation: - from this we can interpret that plastic and utensil
price.
Excellent 45%
Good 35%
Bad 15%
Very bad 5%
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Interpretation:- from this we can interpret that big
and plastic.
d) Stationary department
yes 75%
No 25%
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department. Stationary department has wide variety of
department
Agree 35%
Disagree 10%
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Interpretation:-from this we can interpret that 80% of the customer are
satisfied with the stationary department. They are satisfied with the wide
range at low price. Discount offered during back to school and price
stationary department
Stationary 60%
Gifts 5%
Books 10%
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Interpretation:- from this we can interpret people
Shopping
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Interpretation: I interpreted from this that other organized stores is
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SWOT ANALYSIS OF BIG BAZAAR
Strength Weakness
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FINDING AND SUGGESTIONS
1. Generally youth and women are the main customers at big bazaar.
3. The availability of all products under one roof of GM and nearby their
house helps customer to shop weekly and shop fresh every time.
5. Mega events like great Indian shopping festival has great impact in
attracting customer to purchase more and more.
6. Customer are more attracted toward discount and offer including gift .
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SUGGESTION
8. It was observed most of the customers were not aware about the offer
and scheme going in the store .so proper communication should be made
to mke customer aware about the offer and discount.
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RECOMMENDATION
4. Often many of the product are not sold because of low visibility, high
price so, the product should be properly displayed and discount should
be given to attract the customer to purchase the product. For example
many product present in stationary department are placed at the corner
which is not purchased by customer due to high price.
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10. Private level branded should be durable and give value to the
customer money.
11. Allowing more space between the entrance of store and product allow
customer to spend more time and buy more.
12. Exhibit their new line of footwear, luggage, untensil through events
like fashion show.
13. Make some arrangement for any new scheme or offer such as queue
system management so crowd can be controlled during big days.
15. During the off peak hour’s big bazaar should provide some offers to
its customers so that people would be encouraged to come to big bazaar
during off peak hours. The customers who are present in the mall during
the off peak hours of big bazaar will definitely go in to big bazaar if
surprise offers are made at that time.
CONCLUSION
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Big bazaar is a major shopping complex for today’s customers. It is a
place where customers find variety of products at a reasonable price. Big
bazaar has a good reputation of itself in the market. It has positioned
itself in the market as a discounted store. It holds a huge customer base.
The majority of customers belong to middle class family. The youth
generation also likes shopping and moving around big bazaar. Volume
sales always take place in big bazaar. Impulse buying behaviour of
customers comes in to play most of the times in big bazaar.
The report reveals that there is huge scope for the growth of organised
retailing and improvement of big bazaar P.C.M.C in Pune. Target
achieved every week show that movement of product is good. Aggressive
marketing is the key to increase market share in this area. Since market
is still untapped. Big bazaar uses SAP, DOT, REM, RFID technology.
Discount and scehme decision are taken by the headquarters and new
product is added time to time by the direction of category management.
GM department should manage their merchandise in such a way that
they must be accepted by customer.
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LIMITATION OF THE STUDY
time, money human efforts, the present study is also not free from
of the details.
manager were busy in their daily schedule. It was not possible for us
ANNEXURE(S)
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Questionnaire
a) Weekly
b) Monthly
c) Quarterly
d) On unplanned basis
2 .Apart from Big Bazaar do you intend to visit any other retail outlet in a
Mall?
a) Yes b) No
2.(a). If yes then what are the other retail outlets do you intend to visit in
a mall?
e) Garment Outlet
f) Footwear Outlet
g) Food Court
h) Entertainment
i) Gift Corner
j) Jewellery and Watches store
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2. What type of products do you mostly purchase in Big Bazaar?
a) Cloths
b) Grocery
c) Food Item
d) Leather Item
e) Electronic Item
f) Gift Item
g) Any other Item
Yes No
Footwear
4 a) If yes do you purchase footwear from footwear department?
a) Always b) Sometime c) No
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a) Quality
b) Price
c) Style
d) Brand
e) Not applicable
a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree
Luggage
a)Yes b) no
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5 c) Are you Satisfied with the variety offered by luggage department
a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree
bad
Stationary department
department ?
a) Yes b) no
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b) Satisfied with the availability of product in stationary department
Strongly disagree
items
b) Service
c) Variety
d) Quality
e) Convenience
g) Ambience
THANK YOU
BIBIOGRAPHY
BOOKS
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1. Kotler Philip, marketing management, (Pearson education, 12th
edition).
• Bigbazaar.co.in
• Organizedretail.co.in
• Retail seminar. In
• Retailing.co.in
• Pantaloon.com
• Futuresbazaar.com
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