Don Tapscott Sunum

MACROWIKINOMICS:
Rebooting Business and the World
Don Tapscott, Chairman

dtapscott@nGenera.com
twitter.com/dtapscott
www.dontapscott.com
November 23, 2010
2 | © 2010 nGenera Insight. All Rights Reserved.
Current Crisis

A Turning Point in History:
Rebooting Our Institutions

The Rise of the Age of Networked Intelligence
Agrarian Industrial Age of

Age Age Networked
Intelligence
Printing Press Internet

Four Drivers for Change
WEB 2.0

Web 2.0 Taxonomy
Web 2.0

The Thing:
No need to keep a light on when the house knows…

“The internet is already the dominant medium for
communications, entertainment and the information
society. Not the TV, not the telephone, not the
newspaper or magazine. Not the radio, or the CD
player. The TV news is a highlight reel for the Web.”
–Jonathan Miller, CEO, Fox Interactive

Web 2.0 Taxonomy
Web 2.0 BROADBAND MOBILITY

Mobility: Google to Test Ultra-Fast Broadband

Web 2.0 Taxonomy

Geospatiality: Augmented Reality

Geospatiality: Augmented Reality

Web 2.0 Taxonomy

True Multimedia: Digital Humans

True Multimedia: 3D TV

Web 2.0 Taxonomy
WEB SERVICES

Web Services:
From Websites to Global Platform

Web Services: Viewzi - 3D Cloud Photos

Web 2.0 Taxonomy
WEB SERVICES

Web 2.0: Integration

Integration: Migrating IT Onto the Web
Sales
Cust om er
Associat e
Por t al
Por t al
I nt egr at o
in Sa le s Support Sy s te m s Fa m ily I nt egr at o
in
Hub Hub
Relevant Pr ci n
i g & Rat es
Pr oduct Suppor t M at er a
i sl Pr oduct
I nf or m at o
in
Syst em _T
Relevant Pr oduct Updat es
Pr oduct / Solut o
i n Rebat es
I nvent or y Avaia
l bitil y
Solut o in Request
Pr oduct / Solut o
i n Financing Plans
Avaia
l bitil y
Syst em _T
Pr oduct Pr ci n
i g Const r aint s
Local
Pr oduct
Pr o
i r O r der I nf o Request
I nf or m at o
in
Solut o
in
DS
Pr oposal Solut oin
Cust O r der & Raincheck Hold Request
Pr oposal
G ener at o
in
Pr ci n
ig
Syst em _T Cust om er I nf or m at o
in
G uest Loyalt y Account s
Syst em _T Request
Cust om er I nf or m at o
i n Request
Sales Tax Request

Cust om er Solut o
in
M ar ket n
i g Event s Needs & Pr oposal
Solut o
i ns DS Pr ci n
i g DS
Cust Rqm t s, Expect at o

i ns & Env Feedback
I nt er act vi e
Cust om er G am es Dem o
Feedback ETL
Libr ar y G am n
ig
Syst em _T
I nt er act vi e
I nt er act vi e
Dem o Audio Com put er Dem o
AV Libr ar y
Vis ual Dem o Libr ar y Com put er
Syst em _T Syst em _T
Target Architecture
• Proprietary • Standards-based
• Monolithic • Service oriented
• Silos • Interoperable
• Enterprise • + Inter-enterprise
• Dumb networks • Intelligent networks

Web 2.0 Taxonomy
WEB SERVICES

WEB 2.0
THE
NET
GENERATION

But, It Is Not Really Just an Echo
5.0
Nu mb er o f U.S . B irth s
(In Millions )
Boomers
4.5
(1946-1964) Echo
Gen X (1977-1997)
(1965-1976)
4.0
3.5
3.0
2.5
2.0
1967
1945
1947
1949
1951
1953
1955
1957
1959
1961
1963
1965
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
Source: US Census Bureau
School Enrollment

The Louder Echo

The Generation Lap
Their Parents
Net Geners

The Net Generation

The Net Generation Norms
Freedom
Customization
Scrutiny
Integrity
Collaboration
Entertainment
Speed
Innovation

WEB 2.0
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION

The Social Revolution: From You to US

The Rise of Collaborative Communities
vs.
Source: Compete.com
vs.
Source: Compete.com
vs.
Source: Compete.com
vs.
Source: Compete.com
vs.
Source: Compete.com
vs.
Source: Compete.com
vs.
Source: Alexa.com
Alex Tapscott’s Wikinomicists Community

New Models of Citizen Engagement:
Wikinomics and Obama

Post Election Riots
Iran, June 2009

WEB 2.0
THE THE
ECONOMIC NET
REVOLUTION GENERATION
THE
SOCIAL
REVOLUTION

The Economics of Collaboration
New Competitive Space

Mass
Self- Collaboration
Organization
Business
Value Webs
Creation
Extended
Enterprise
Traditional Industrial Age

Hierarchy Corporation
Physical Knowledge
Critical Resources
Financial

Harnessing Mass Collaboration
A 50 year old mining

company peers,
opens, shares its
proprietary data and acts globally in a
bid to transform itself
and explore the extent
of a rich new find.

WEB 2.0
THE THE
ECONOMIC NET
REVOLUTION GENERATION
THE
SOCIAL
REVOLUTION

A Burning Platform for Change

5 Principles for the Age of Networked Intelligence

A Turning Point in History:
Rebooting Our Institutions

Crisis of Leadership
Paradigm shifts involve dislocation, conflict, confusion,

uncertainty. New paradigms are nearly always received with
coolness, even mockery or hostility. Those with vested
interests fight the change. The shift demands such a different
view of things that established leaders are often last to be
won over, if at all.

A True Leader for Institutional Model Innovation








The Age of Networked Intelligence

Don Tapscott
dtapscott@ngenera.com
Twitter: @dtapscott
(416) 863-8801
www.dontapscott.com

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MACROWIKINOMICS:

Rebooting Business and the World

Don Tapscott, Chairman

3 | © 2010 nGenera Insight. All Rights Reserved.

5 | © 2010 nGenera Insight. All Rights Reserved.

Agrarian Industrial Age of

Printing Press Internet

6 | © 2010 nGenera Insight. All Rights Reserved.

7 | © 2010 nGenera Insight. All Rights Reserved.

8 | © 2010 nGenera Insight. All Rights Reserved.

9 | © 2010 nGenera Insight. All Rights Reserved.

–Jonathan Miller, CEO, Fox Interactive

10 | © 2010 nGenera Insight. All Rights Reserved.

Web 2.0 BROADBAND MOBILITY

11 | © 2010 nGenera Insight. All Rights Reserved.

12 | © 2010 nGenera Insight. All Rights Reserved.

Web 2.0 BROADBAND MOBILITY

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Web 2.0 BROADBAND MOBILITY

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Sales Tax Request

Cust Rqm t s, Expect at o

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New Competitive Space

Traditional Industrial Age

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A 50 year old mining

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Paradigm shifts involve dislocation, conflict, confusion,

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