c

c c





 c

c
c
"
 " "
" 
   c
c
„



  

 
 
  
c

c
c
ccc
c cc cc
c
cccc 
 c
c
cc
 c
c
c c
cc

ccc cc c
c
c

c
cccc
c
cc

cc 
c
c   c c
c
cc
 c
c!
cc c
"
c

c#c
c

c
$

c

c
c%c
ccc
$

c

c
c 
c
c

c
cc
c&
 cc
c c
c
 c
'c
(
c c
c
c cc
ccc
c c
c
c
&
c
cc
c!c
cc
cc
&cc
c
cc#
cc
&cc
c
cc c
c c
&cc
)ccc
cc
c
c   
c
* c
c+!
c,c
3c
c
 INTRODUCTION TO MART & ART
c

-c



c
c cc cc.c

We provide you with a memorable experience that includes unique, delectable menu choices and
the highest level of service. You¶ll receive personalized assistance on everything from our team.
Our passion is evident in every corner of our outlet²we take great care in its presentation and
pride ourselves in creating fare that is a delightful to your eyes. Whether you are planning to buy
our garments, jewelry, cosmetics, edibles or creamy concoctions to delight your senses ² Mart
& Art will confidently exceed your expectations and treat every customer like the guest of honor.

ùISION OF MART & ART

c!
c
c cc cc
c
!c

cc
 
c!ccompetitivec
c   c 
cc   
c /

MISSION OF MART & ART

 c
cc 
c
! !c
 c
 c cc
 c
  c
cc
c 

c

c

cc  c!c
c

c c#
c
/c

c c

*c
c
 OUR ùALUES

We believed in setting a trend in selling by providing our customers the best beyond their
expectations in terms of service, quality and value. Our main aim was to give them supreme
quality environment and a comfortable setting where they would have fun while shopping,
carefree atmosphere while eating our scrumptious deals to satisfy their taste buds.

Following are our values that were maintained throughout the project:

c Excellence in Performance

c Commitment in Objectives

c Teamwork & dedication

c We are dedicated to continuous improvement in the quality of every product we make

and in every activity we perform.

c Our reason for being is to understand, anticipate, and best fulfill our consumers¶ needs.

c
c
 SITUATION ANALYSIS

TARGET MARKET

Our target market was:

c Students/teachers of City campus,

c Students /teachers of MAJU (Mohammad Ali Jinnah University)

c Students from NCR-CET

Following are the attributes of our target market:

c ñRICE SENSITIùE: Costs are soaring high nowadays, hence, a high percentage of the
market being students, price plays a vital role in defining the characteristics of the
market. With limited funds, the students are restricted.

c CONùENIENCE SEEKER: Due to busy schedule of the students they prefer to buy
food from the nearest shop. This attribute works in line with price sensitivity. Since, a
major part of our targeted market is student based, it is naturally expected on the
students¶ part that they¶ll get their money¶s worth.

c GOOD QUALITY: µIf it¶s good, it¶ll sell.¶ With that being the general idea behind our
products, we aimed at providing the best quality of food which would kept the customers
satisfied, both on the price front as well as quality.

c CLEANLINESS: Even though the students are price sensitive they want good quality
food and are conscious about hygiene.

èc
c
COMñETITORS:

We analyzed our Competitor and studied them as they were catering same target market as we
were. Following are some analysis:

c They were offering Biryani, KFC, Sub Way and free Nesquik.

c They were offering products at bit expensive rates from us.

c They bought Biryani from us in Rs. 50 & sold it at their stall in Rs. 55

c After all whatever they were doing, they were following our strategies and µ&.cc
c
 c
c
c
cc
c .

CUSTOMER RESEARCH

OBJECTIùE

c c
cc
c
c
c cc
 c
c c
c
 cc
c!c

ccc  c
/

METHODOLOGY

Through conversations with a variety of groups of students, we found that their first and
foremost priority was hygiene, and good quality. With a general comparison made to our
University cafeteria, the students showed a strong inclination towards having variety in food
products.

Because of senior¶s previous experience in retailing, this helped us in organizing and arranging
our mart properly. All team members were dedicated towards their job and this helped us setting
great height of trends.

c c

ëc
c
 STRUCTURE OF MART & ART

Õc
c
 SñONSORSHIñ

Following are the sponsors that helped us in our project:

SñONSORS OF MART & ART

1.c •akim sons
2.c Lipton Tea
3.c Dunkin Donuts
4.c KFC
5.c Pepsi
6.c State Life Insurance
7.c Royal gold
8.c Keune
9.c •umayun Brothers
10.cNoor Fruit Facials
11.cCaltex
12.cPrevense
13.cZameer Ansari Rolls
14.cPalmer
15.cFruit facial
16.cNoor
17.cPUREDERM SKIN SOLUTIONS

Mc
c
 ñROMOTION

The promotional activities were divided in three phases to allocate available resources properly.c
Moreover, the meaning of the word µMart & Art¶ means an outlet with ability to impress and
attract others. •ence, the name assures the customers (consumers, partners etc) that they are
dealing with the wise and elegant people. We don¶t want our consumers to just spend their
money; but we want them to spend their money wisely and get excited and energetic by buying
the best product and enjoying it too. Because we believe that the key to success is to keep the
customers happy.

ñRE-EùENT ACTIùITIES

Following are the activities that constitute the first phase of promotion.

c Invitation Cards sent to Teachers

c Brochures were distributed all over the campus

c Teaser Posters inside campus were placed

c Wallpaper Teaser on Computer desktops

c Poems by Shamama-tur-Rafiq

c Event Invitation on Facebook

c Profile Pictures and Status Update on Facebook by every team member

Úc
c
DURING EùENT

During the event, promotional activities were planned accordingly so that in order to attain more
and more sales and satisfy our customers.

c Background Music in the outlet to give the feel of cool environement.

c Coverage from Aaj TV

c On our forth day, we called a pop singer and DJ of •OT FM 105 Zain-ul-Abideen so
that we could conclude the final day on an energetic note.

c Different Posters and banners of Keune were placed outside and within the premises of
FAST-NU

c Use of advance technology µWalkie- Talkie¶ to place orders and reduce the time of
moving up and down the stairs.

c Publicity in Vicinity ± the whole campus was decorated with red and orange color.

c ID Cards were assigned to every team member and volunteers also.

c Dress Code i-e red colored t-shirts with print of Mart & Art were given to boys while
girls tried their best to set in by wearing red color clothes.

c Menu Card was arranged accordingly for within and outside campus.

c Silent Ads were displayed the whole time to represent our sponsors through projector.

© c
c
 ñOST EùENT

At the end, the project was concluded by the following things.

c Closing ± Cake Cutting Ceremony by •ead of the Department & Faculty In-charge
Amir Adam

c Souvenirs to faculty members were given on last day from •akim Sons and Noor.

c Pictures on Facebook were uploaded daily to tell others how much fun we had during
this project.

©©c
c
 TAG LINES

Following were the taglines that we used for promotional activities

c Color your world pretty, make your life wonderful add class to your life - visit Mart
& Art!

c The high class eloquence, the timeless elegance - Mart & Art is the place to be!

c Mart & Art come to the elegance where you belong!

c Red is Life, Orange is Excitement & pineapple is just a Fruit«. µMart & Art¶ has
come to life.

c You don¶t remember a fruit unless it¶s rotten. You always remember the class &
elegance.

c Fruit don¶t symbolize Class... Mart & Art Does!

c It¶s a common ³Fruit´ market or a Classic elegance of Mart & Art. Know where
you belong.

©3c
c
 OUR OFFERINGS
c

- c c
ccc
c
c
c cc /.c

We Give

Professional,

Courteous and knowledgeable service,

Competitive pricing,

Tasteful extensions

And

Satisfaction guaranteed!

©*c
c
 ñRODUCTS

GARMENTS COSMETICS JEWELRY EDIBLES ICY TREATS

LEVIS L¶Oreal Bangles KFC Pinacolada
Lee Ponds Earrings Dunkin Donuts Cold Coffee
Jordan Craig Body Shop Necklaces Zameer Ansari Double
Rolls Chocolate
Shakes
South Pole Keune Bracelets •alwa Puri Limca Chiller
Everlast Garnier Breakfast Items Pink Lady
Paris Blues Noor Biryani Lemonade
Point Zero Olay OTHER •aleem Jell¶O
Galaxy Shirts Gillete Wallets Ice cream Cones Lassi
Axe Soft Drinks
Mineral Water

c c

©c
c
 OñERATIONS

DAY 1

c We served the very best of our products to our customers.

c Our plus point was yummy shakes and breakfast items.
c Aaj TV also came to do Mart and Art¶s coverage.

DAY 2

c We offered our customers various deals at competitive prices.

c We introduced •aleem.
c We publicized our outlet in MAJU and NCR.

DAY 3

c When our competitor introduced similar products, we started targeting students of

different universities and companies in order to increase our sales.
c We introduced a deal which included Briyani + Free Cold Drink = Rs. 50
c Anas Kidwai¶s band Destiny came to perfom and entertained the viewers.

DAY 4

c A famous singer Zain-ul-Abideen came on our final day.

c We closed our day by a cake ± cutting ceremony and souvenirs given to faculty
members.

©èc
c
 FINANCES

Following are the information about our daily sales and income statement.

SñONSORSHIñ

p


Caltex Rs. 10,000
•akim Sons Rs. 5,500
Royal Gold Rs. 10,000
State Life Rs. 10,000
Keune Rs. 5,000
Noor Rs. 5,000
Total Rs. 45,500

Ã


Lipton Rs. 5,000
3M Rs. 4,000
Total Rs. 9,000

„

Keune Rs. 4,000
PureDerm Rs. 5,000
•umayon Brothers Rs. 6,000
Total Rs. 19,000

Total Sponsorship Rs. 73,500

©ëc
c
SALES

ITEMS / STALLS FOUR DAYS

Food Court: Day One Day two Day Three Day Four
In Sale Rupees Rupees Rupees Rupees
Icy corner 2,750 4,850 7,520 6,450
Bakery 1,900 1300 1400 1000
Lunch Deal 3750 3500 4600 7500
Breakfast 3700 4875 6850 4985
Zameer Roll 4550 6230 8050 7350
Ice Creams 2700 2925 3330 2115
Cold Drink 1040 1495 1570 1980
KFC 3000 0 5400 4200
Dunkin Donuts 0 4,100 4800 5100
Lipton 0 1000 960 1160
Total 23,390 30,275 44,480 41,840

Total Food court Rs. 139,985

Institutional Sale:
Icy corner 0 0 0 0
Bakery 450 780 650 500
Lunch Deal 1900 3250 3950 2500
Breakfast 545 850 745 470
Cold Drink 0 195 221 156
KFC 2000 0 5000 3200
Dunkin Dounts 0 800 900 600
Lipton 0 0 0 0
Total 4895 5875 11466 7426

©Õc
c
 Total Sales Rs.28,285 Rs.36,150 Rs.55,946 Rs.49,266

Total Sales of FC of
M&A Rs. 169,647

Garments:
3200 5600 4000 4800

Total Sales Rs. 17,600

Jewelry & Cosmetics: 4580 12400 9250 7150

Total Sales Rs. 33380

Mini Mart & 3M:

2150 1780 1990 3210

Total Sales Rs. 9130

Total M & A Sales Rs. 369,742

Sponsors Rs. 45500

Total Sales Rs. 415,242

c

c c

©Mc
c
INCOME STATEMENT

Sales
Food court 309,632
Garment 17600
Mini M & A, and 3M 9130
Jewelry and Cosmetics 33380
Total Sales Rs. 3,69,742

Cost of Goods Sold Rs. 2,98,560

Gross Margin Rs. 71,182

Expenses
Infra Structure 8150
Promotion 4000
Transportation 3050
Miscellaneous 2700
Total Rs. 17,900

Other Revenue
Sponsorship 45500
Total Rs. 45,500

Investment
Group members 25,000
Total Rs. 25,000

Net Income Rs. 1,23,782

Income per Member Rs. 4,951.28

©Úc
c
 LESSONS LEARNED
c

Following are the lessons that we all learned after successfully completing this project:c

c Always be prepared for the unexpected!

c Team efforts always make things easier.

c Twenty five heads are better than one. Brainstorming session was full of
innovation.

c It requires a lot of patience and energy to sell things.

c Communication & right approach matters a lot in the world.

3 c
c
 CONCLUDING POEM
c
cc

c
cc
!cc
c c


c
cc
c
c c
c
c!c


c
c!c
ccc 
cc
c


c
c!cccc
c
cc
c
&c

c
c c
c c
c
c c
&c

c
c 

c
c!
c
cc
cc
&c
c
c#
c
c
 c
!c
&c
c
c c
c c
c
c
c
&c
c
c!c
c
c
c 
c
c
c
c
c
 c
ccc
 c
cc
c
cc
c
&c

c
c c
c c
c
c c
&c

c
c 

c
c!
c
cc
cc
c
 .c c
cc c .c c
cc

c
 .c c
cc
c#
c

cc!ccc  c
 cc ccc cc cc!c
"c!c
cc
cc!c
!c
 c
&c

c
c c
c c
c
c c
&c

c
c 

c
c!
c
cc
cc
-c 
0 0 1c2cccc3c

3©c
c
c

c
c

33c
c