Professional Documents
Culture Documents
c c
cc
c
" " "
"
c
c
c
c
c
ccc
c
cc cc
ccccc
c
c
cc
c c
c c
cc
ccc cc c
c c
c
cccc
c
cc
cc
c
c c cc
cc
cc! cc c
"
c
c#c
c
c
$
c
c
c%c
ccc
$
c
c
c
c
c
c
cc
c& cc
c c
c
c 'c
(
c c
c
c cc
ccc
c c
c
c
& c cc
c!c
cc
cc
&cc
c
cc#
cc
&cc
c
cc c c c
&cc
)ccc
cc
c
c
c
* c c+!
c,c
3c
c
INTRODUCTION TO MART & ART
c
-c
c
c cc cc.c
We provide you with a memorable experience that includes unique, delectable menu choices and
the highest level of service. You¶ll receive personalized assistance on everything from our team.
Our passion is evident in every corner of our outlet²we take great care in its presentation and
pride ourselves in creating fare that is a delightful to your eyes. Whether you are planning to buy
our garments, jewelry, cosmetics, edibles or creamy concoctions to delight your senses ² Mart
& Art will confidently exceed your expectations and treat every customer like the guest of honor.
c!
c
c cc cc
c
!c
cc
c!ccompetitivec
c
c
cc
c /
ccc
c
! !c
c c cc
c
c cc
c
c
c
c c
*c
c
OUR ùALUES
We believed in setting a trend in selling by providing our customers the best beyond their
expectations in terms of service, quality and value. Our main aim was to give them supreme
quality environment and a comfortable setting where they would have fun while shopping,
carefree atmosphere while eating our scrumptious deals to satisfy their taste buds.
Following are our values that were maintained throughout the project:
c Excellence in Performance
c Commitment in Objectives
c
c
SITUATION ANALYSIS
TARGET MARKET
c ñRICE SENSITIùE: Costs are soaring high nowadays, hence, a high percentage of the
market being students, price plays a vital role in defining the characteristics of the
market. With limited funds, the students are restricted.
c CONùENIENCE SEEKER: Due to busy schedule of the students they prefer to buy
food from the nearest shop. This attribute works in line with price sensitivity. Since, a
major part of our targeted market is student based, it is naturally expected on the
students¶ part that they¶ll get their money¶s worth.
c GOOD QUALITY: µIf it¶s good, it¶ll sell.¶ With that being the general idea behind our
products, we aimed at providing the best quality of food which would kept the customers
satisfied, both on the price front as well as quality.
c CLEANLINESS: Even though the students are price sensitive they want good quality
food and are conscious about hygiene.
èc
c
COMñETITORS:
We analyzed our Competitor and studied them as they were catering same target market as we
were. Following are some analysis:
c They were offering Biryani, KFC, Sub Way and free Nesquik.
c They bought Biryani from us in Rs. 50 & sold it at their stall in Rs. 55
c After all whatever they were doing, they were following our strategies and µ&.cc
c
cc
c cc c .
CUSTOMER RESEARCH
OBJECTIùE
c c cc
c
c
c cc c c c
c cc
c!c
ccc
c /
METHODOLOGY
Through conversations with a variety of groups of students, we found that their first and
foremost priority was hygiene, and good quality. With a general comparison made to our
University cafeteria, the students showed a strong inclination towards having variety in food
products.
Because of senior¶s previous experience in retailing, this helped us in organizing and arranging
our mart properly. All team members were dedicated towards their job and this helped us setting
great height of trends.
c c
ëc
c
STRUCTURE OF MART & ART
Õc
c
SñONSORSHIñ
Mc
c
ñROMOTION
The promotional activities were divided in three phases to allocate available resources properly.c
Moreover, the meaning of the word µMart & Art¶ means an outlet with ability to impress and
attract others. ence, the name assures the customers (consumers, partners etc) that they are
dealing with the wise and elegant people. We don¶t want our consumers to just spend their
money; but we want them to spend their money wisely and get excited and energetic by buying
the best product and enjoying it too. Because we believe that the key to success is to keep the
customers happy.
ñRE-EùENT ACTIùITIES
Following are the activities that constitute the first phase of promotion.
c Poems by Shamama-tur-Rafiq
Úc
c
DURING EùENT
During the event, promotional activities were planned accordingly so that in order to attain more
and more sales and satisfy our customers.
c On our forth day, we called a pop singer and DJ of OT FM 105 Zain-ul-Abideen so
that we could conclude the final day on an energetic note.
c Different Posters and banners of Keune were placed outside and within the premises of
FAST-NU
c Use of advance technology µWalkie- Talkie¶ to place orders and reduce the time of
moving up and down the stairs.
c Publicity in Vicinity ± the whole campus was decorated with red and orange color.
c Dress Code i-e red colored t-shirts with print of Mart & Art were given to boys while
girls tried their best to set in by wearing red color clothes.
c Menu Card was arranged accordingly for within and outside campus.
c Silent Ads were displayed the whole time to represent our sponsors through projector.
© c
c
ñOST EùENT
c Closing ± Cake Cutting Ceremony by ead of the Department & Faculty In-charge
Amir Adam
c Souvenirs to faculty members were given on last day from akim Sons and Noor.
c Pictures on Facebook were uploaded daily to tell others how much fun we had during
this project.
©©c
c
TAG LINES
c Color your world pretty, make your life wonderful add class to your life - visit Mart
& Art!
c The high class eloquence, the timeless elegance - Mart & Art is the place to be!
c Red is Life, Orange is Excitement & pineapple is just a Fruit«. µMart & Art¶ has
come to life.
c You don¶t remember a fruit unless it¶s rotten. You always remember the class &
elegance.
c It¶s a common ³Fruit´ market or a Classic elegance of Mart & Art. Know where
you belong.
©3c
c
OUR OFFERINGS
c
- c c
ccc c
c
c cc /.c
We Give
Professional,
Competitive pricing,
Tasteful extensions
And
Satisfaction guaranteed!
©*c
c
ñRODUCTS
c c
©c
c
OñERATIONS
DAY 1
DAY 2
DAY 3
DAY 4
©èc
c
FINANCES
Following are the information about our daily sales and income statement.
SñONSORSHIñ
p
Caltex Rs. 10,000
akim Sons Rs. 5,500
Royal Gold Rs. 10,000
State Life Rs. 10,000
Keune Rs. 5,000
Noor Rs. 5,000
Total Rs. 45,500
Ã
Lipton Rs. 5,000
3M Rs. 4,000
Total Rs. 9,000
Keune Rs. 4,000
PureDerm Rs. 5,000
umayon Brothers Rs. 6,000
Total Rs. 19,000
©ëc
c
SALES
Institutional Sale:
Icy corner 0 0 0 0
Bakery 450 780 650 500
Lunch Deal 1900 3250 3950 2500
Breakfast 545 850 745 470
Cold Drink 0 195 221 156
KFC 2000 0 5000 3200
Dunkin Dounts 0 800 900 600
Lipton 0 0 0 0
Total 4895 5875 11466 7426
©Õc
c
Total Sales Rs.28,285 Rs.36,150 Rs.55,946 Rs.49,266
Total Sales of FC of
M&A Rs. 169,647
Garments:
3200 5600 4000 4800
c c
©Mc
c
INCOME STATEMENT
Sales
Food court 309,632
Garment 17600
Mini M & A, and 3M 9130
Jewelry and Cosmetics 33380
Total Sales Rs. 3,69,742
Expenses
Infra Structure 8150
Promotion 4000
Transportation 3050
Miscellaneous 2700
Total Rs. 17,900
Other Revenue
Sponsorship 45500
Total Rs. 45,500
Investment
Group members 25,000
Total Rs. 25,000
©Úc
c
LESSONS LEARNED
c
Following are the lessons that we all learned after successfully completing this project:c
c Twenty five heads are better than one. Brainstorming session was full of
innovation.
3 c
c
CONCLUDING POEM
c
cc
c
cc
!cc
c c
c
cc
c c c
c
c!c
c
c!c
ccc
ccc
c
c!cccc
c
cc
c
&cc c c
c c
c
c c
&cc c
c
c!
c cc
cc
&cc c#
c
c
c
!c
&cc c cc c
c
c
c
&cc
c!c
c
c
c
c c c
c
c c
ccc
c
cc
c
cc
c
&cc c c
c c
c
c c
&cc c
c
c!
c cc
cc
c
.c c
cc
c .c c
cc
c
.c c
cc c#
ccc!ccc c
cc ccc cc cc!c
"c!c
cc cc!c!c c
&cc c c
c c
c
c c
&cc c
c
c!
c cc
cc
-c 0 0
1c2cccc3c
3©c
c
c
c
c
33c
c