DEVELOPMENT SUPPORT SOLUTIONS

www.amanet.org

How well you communicate

determines how far you will go.

Communication Skills
36 seminars in 5 business areas

Interpersonal Skills
Influence and Negotiating
Assertiveness Skills
Business Writing
Presentation Skills

$200off
AUGUST–DECEMBER 2010 any seminar
See back cover
for details
How can skillful communications
lead to winning business results?
Think of all the ways you’re called upon to com-
municate during the work day. First thing in the
morning, you might reply to your e-mails. With
strong business writing skills, you’re more likely
to make your point quickly and precisely—and
less likely to waste time on clarifications.
As you proceed with the day’s work, you’ll
encounter coworkers, support staff and bosses.
Your success with each person is likely to
depend on your persuading, influencing and
motivating skills. In addition, the best possible
TABLE OF CONTENTS
INTERPERSONAL SKILLS
How to Communicate with
Diplomacy, Tact and Credibility . ᗂ 1
Building Better Work Relationships:
New Techniques for Results-
oriented Communication. . . . . . ᗂ 2
The 7 Habits of Highly Effective
People® 3-Day Signature
Program . . . . . . . . . . . . . . . . . . . ᗂ 3
Responding to Conflict:
Strategies for Improved
Communication . . . . . . . . . . . . . ᗂ 4
Communication and Interpersonal
Skills: A Seminar for IT and
Technical Professionals . . . . . . . . ᗂ 5
Managing Emotions in the
Workplace®: Strategies for Success . 6
Developing Effective Business
Conversation Skills . . . . . . . . . . . . . . 7
Developing Your Emotional
Intelligence . . . . . . . . . . . . . . . . . . . . 8
Communication Boot Camp . . . . . . . . 9
Cross-Functional Communication:
Strategies for Workplace
Effectiveness . . . . . . . . . . . . . . . . . . 10
New! Become a Power
Communicator: Get Heard at
Executive Meetings . . . . . . . . . . . . . 10
Communicating Up, Down and
Across the Organization . . . . . . . . . 11
Dynamic Listening Skills for
Successful Communication . . . . . . . 11
Schedule 69 (GS-02F-0092R)
MOBIS (GS-10F-0083S)
All seminars are on General Services Administration Schedule
AMA’s Live Online Seminars offer the same
high-caliber faculty and engaging content as
the classroom seminar—on your desktop.
interpersonal skills are necessary for establish-
ing strong continuing work relationships and
changing patterns that may be holding you back.
Next you might be called into a meeting to give an
update on one of your projects. Your ability to
speak well in public will have a lasting impact on
others’ perceptions of you—including how well
you do your job and your value to the organization.
You’re also likely to need assertiveness skills
when dealing with certain people, to be able to get
across your needs and command respect.
Moving Ahead: Breaking Behavior
Patterns That Hold You Back . . . . . 12
The Effective Facilitator: Maximizing
Involvement and Results. . . . . . . . . 12
Interpersonal Skills for Managers . . . 13
Storytelling: The Secret of Great
Communicators . . . . . . . . . . . . . . . . 13
Business Conversation Skills for the
Nonnative English Speaker. . . . . . . 14
New! Entrepreneurial Thinking:
A New Mindset for Business
Growth . . . . . . . . . . . . . . . . . . . . . . 14
BUSINESS WRITING SKILLS
Listening and Writing: Building a
Foundation for Better
Communication. . . . . . . . . . . . . . . . 15
The Grammar Course . . . . . . . . . . . . 15
Business Writing for the Nonnative
English Speaker . . . . . . . . . . . . . . . . 16
How to Sharpen Your Business
Writing Skills. . . . . . . . . . . . . . . ᗂ 17
AMA's 2-Day Business
Writing Workshop . . . . . . . . . . ᗂ 18
Writing for the Web . . . . . . . . . . . . . 19
Effective Technical Writing . . . . . . . . 19
ASSERTIVENESS SKILLS
Assertiveness Training. . . . . . . . . ᗂ 20
Assertiveness Training for
Managers. . . . . . . . . . . . . . . . . . . . . 20
Assertiveness Training for
Women in Business. . . . . . . . . . ᗂ 21 ᗂ
A M A CERTIFICATE PROGRAMS
Attendance at seminars in this booklet
contributes to the requirements for earning an AMA
Certificate—a recognized symbol of achievement in
the business world. For information on how to qualify
for an AMA Certificate, as well as special
discount pricing, visit www.amanet.org/certificates or
call 1-800-262-9699.
Whether your work day includes all of these kinds
of communications or just a few of them, the
Communication Skills seminars in this booklet can
help you greatly increase your effectiveness—so
you can make every day as productive as possible
and contribute to the winning results your organi-
zation needs to succeed.
REGISTER TODAY!
www.amanet.org
1-800-262-9699.
NEGOTIATION/INFLUENCE SKILLS
Getting Results Without
Authority . . . . . . . . . . . . . . . . . ᗂ 22
Negotiating to Win. . . . . . . . . . . ᗂ 23
Expanding Your Influence:
Understanding the Psychology
of Persuasion . . . . . . . . . . . . . . . . . . 24
PRESENTATION SKILLS
Projecting a Positive Professional
Image. . . . . . . . . . . . . . . . . . . . . . . . 24
Strategies for Developing
Effective Presentation Skills . . . ᗂ 25
Effective Executive
Speaking . . . . . . . . . . . . . . . . . . ᗂ 26
PowerPoint ® Unplugged . . . . . . . . . 27
RELATED SKILLS
Time Management . . . . . . . . . . . . . . 27
Management Skills for
New Managers . . . . . . . . . . . . . . . . 28
Moving from an Operational
Manager to a Strategic Thinker . . . 29
Successfully Managing People . . . . . 30
The Voice of Leadership: How
Leaders Inspire, Influence and
Achieve Results . . . . . . . . . . . . . . . . 31
Leading with Emotional
Intelligence . . . . . . . . . . . . . . . . . . . 31
Advanced Leadership
Communication Strategies . . . . . . . 32
Developing Executive Leadership. . . 32
ᗂ AMA’s best-selling communication seminars
AMA Blended Learning—a dynamic and
AN AMA
BLENDED LEARNING
effective blend of live training, online tools,
SEMINAR
resources and events that provides the foundation
for greater subject mastery and measurable
performance metrics to back it up.
 INTERPERSONAL SKILLS

ᗂ
How to Communicate with Diplomacy, BEST
SELLER
Tact and Credibility SEMINAR #2206 ᗂ

FA C U LT Y S P O T L I G H T *
Get your point across with a positive professional image. Brent Baer has delivered
When challenged, overwhelmed or on the spot, can you hear others clearly and interactive training pro-
grams and personal coach-
respond appropriately? When presenting ideas, do you seek to gain cooperation or
ing sessions in public
to seize control? Do you avoid difficult situations and relationships—or collaborate speaking, presentation
through thoughtful and diplomatic interactions? skills, media training, facili-
How well you communicate can make or break your professional image, influencing tation skills, leadership,
how others view your work, your performance—and your prospects for career time management, goal
mobility. Now you can learn how to choose and use the most appropriate words and setting, diversity, memory,
negotiations, business
emotional tone for every business situation. In just two days, this seminar offers
development and client rela-
insights into communication styles, while providing you with skills for clearly and tions. Corporate clients have included PwC,
effectively receiving and transmitting information, ideas, thoughts, feelings and needs. AOL, AT&T, IBM and Pfizer, among others. Mr.
Baer is a Professor of Public Speaking at Yeshiva
University in New York City.
BENEFITS OF ATTENDING Listening for Effective Communication
• Communicate efficiently and tactfully • The barriers and obstacles to listening *This seminar is also taught by other communication
with clients, direct reports, colleagues, experts.
• How good listening is critical as a
your boss and senior management “receiver” of a communications message
• Respond in a professional manner, even • Build rapport through good listening SCHEDULE
when you’re out of your comfort zone • How to use active listening skills Aug. 2-3 . . . . . . Boston, MA . . . . . . . . 2206-DY4-00538
• Strengthen your communication • Using listening skills to build and improve Aug. 5-6 . . . . . . Richmond, VA . . . . . . 2206-DY4-00618
effectiveness with active listening your image Aug. 9-10 . . . . . Atlanta, GA . . . . . . . . 2206-DY4-00540
• Elicit cooperation and respect by modeling Aug. 9-10 . . . . . Chicago, IL. . . . . . . . . 2206-DY4-00541
Using Diplomacy, Tact and Credibility Aug. 12-13 . . . . New York, NY . . . . . . 2206-DY4-00542
• Improve your image through increased
self-awareness • Understand how and when to use Aug. 12-13 . . . . San Francisco, CA . . . 2206-DY4-00543
diplomacy Aug. 16-17 . . . . Denver, CO . . . . . . . . 2206-DY4-00619
TOPICS COVERED • How and when to be tactful Aug. 19-20 . . . . Arlington, VA. . . . . . . 2206-DY4-00544
How Diplomacy, Tact and Credibility • The concept of credibility: what it is, Aug. 19-20 . . . . Riverside, CA . . . . . . . 2206-DY4-00546
Influence How Others Perceive You how to use it when communicating Aug. 23-24 . . . . Minneapolis, MN . . . . 2206-DY4-00620
Aug. 26-27 . . . . Lake Buena Vista, FL. . 2206-DY4-00559
• How “image” impacts others’ perception • Five actions for credible communications
Sept. 9-10. . . . . Hartford, CT. . . . . . . . 2206-DY4-00621
of you, your credibility and your job • How to handle difficult situations with Sept. 13-14. . . . Atlanta, GA . . . . . . . . 2206-DY4-00547
performance diplomacy, tact and credibility Sept. 13-14. . . . Dallas, TX. . . . . . . . . . 2206-DY4-00548
• Use diplomacy, tact and credibility to Sept. 13-14. . . . New York, NY . . . . . . 2206-DY4-00550
Your Communication Action Plan
positively impact your image Sept. 13-14. . . . Princeton, NJ . . . . . . . 2206-DY4-00549
• Create an action plan to improve your
Communication Style Differences: Sept. 16-17. . . . Chicago, IL. . . . . . . . . 2206-DY4-00551
communication skills back at work
The Insight Inventory® Sept. 16-17. . . . San Francisco, CA . . . 2206-DY4-00552
• Sign a “follow-up” contract Sept. 20-21. . . . Memphis, TN . . . . . . . 2206-DY4-00622
• Awareness of your communication style
Sept. 20-21. . . . Pittsburgh, PA . . . . . . 2206-DY4-00623
• How stress negatively impacts how you WHO SHOULD ATTEND Sept. 23-24. . . . Arlington, VA. . . . . . . 2206-DY4-00553
communicate Business professionals who want to advance Sept. 27-28. . . . Seattle, WA . . . . . . . . 2206-DY4-00554
• “Read” others so that you can their credibility with diplomatic methods of Sept. 30-Oct. 1 . New York, NY . . . . . . 2206-DY4-00560
communicate more effectively communication. Sept. 30-Oct. 1 . San Francisco, CA . . . 2206-DY4-00561
• Utilize diplomacy, tact and credibility Oct. 4-5 . . . . . . Chicago, IL. . . . . . . . . 2206-DY4-00562
when communicating across styles Oct. 7-8 . . . . . . Atlanta, GA . . . . . . . . 2206-DY4-00563
Oct. 11-12 . . . . Parsippany, NJ . . . . . . 2206-DY4-00564
Effective and Powerful Communication Oct. 14-15 . . . . Kansas City, KS . . . . . 2206-DY4-00624
Skills Oct. 18-19 . . . . Arlington, VA. . . . . . . 2206-DY4-00565
• Why miscommunication is “expensive” Oct. 21-22 . . . . Cincinnati, OH . . . . . . 2206-DY4-00572
• The communication-based components Oct. 21-22 . . . . Newport Beach, CA . . 2206-DY4-00566
of image Oct. 25-26 . . . . Boston, MA . . . . . . . . 2206-DY4-00567
• How to positively impact the visual, For complete schedule, visit www.amanet.org
verbal and vocal components of
communication 2 days/1.2 CEUs
• The “Know-Feel-Do” model of $1,995/AMA Members $1,795
communicating AMA Members save $200.

All AMA seminars are GSA approved and can be delivered onsite. 1-800-262-9699 www.amanet.org 1
 INTERPERSONAL SKILLS

ᗂ
BEST Building Better Work Relationships
SELLER New Techniques for Results-oriented Communication SEMINAR #2235
ᗂ

Don’t let your work relationships work against you.
Now, discover the basic competencies critical to solid
work relationships—and career success.
In today’s complex business environment, differences are a positive force within
an organization. And it all starts with you. This seminar will prepare you to
become a “conscious communicator.” You’ll return to work better able to build
constructive and beneficial workplace relationships by learning how to analyze
situations and consciously select and use productive communication strategies.
BENEFITS OF ATTENDING
• Build better rapport and gain trust
• Develop flexibility in actions, thoughts and
feelings to better handle any situation
• Avoid mistakes and conflicts that may
result from misinterpreting others or
ineffective listening
• Influence and motivate others to first-rate
performance
• Use direct and indirect messages accurately
• Build your self-esteem as you discover
a new self-awareness
• Identify strengths, weaknesses and
opportunities
• Understand the roles of values, beliefs,
attitudes, perceptual processes and
emotional intelligence
• Master the keys to excellent communication:
observe, listen, analyze, plan, communicate
TOPICS COVERED
Effective Workplace Relationships
• How do you build workplace relationships?
• Behaviors that support or undermine
these relationships
• Assessing your relationships
Communication and Perceptions
• Trustbusters and how to fix them
• The five axioms of conscious communication
• Mirroring and rapport
Investigating Emotions and
Emotional Intelligence
• Social and multiple intelligences
• Assessing your multiple intelligences
• Five domains of emotional intelligence
• Improving work relationships through
emotional intelligence
Building Better Relationships with
Ourselves and Others
• Perception, world view, emotional
intelligence—and you
• Self-awareness, self-esteem and
self-concept
• Work styles—and how to flex them
Relationship Building
• Managing assumptions in order to
build trusting relationships
• Consciously building trust at work
• Developing and showing a positive
attitude
• Eliminate the “attitude virus”
Expressing Needs within Relationships
• Influencing others
• Performing an interpersonal needs
inventory
• The shape and sound of assertiveness
• Completing an influential SWOT
(Strengths, Weaknesses, Opportunities,
Threats) Profile
Relational Communication
• Identifying your communication style:
how you relate most often
• Sharpening verbal and nonverbal
behaviors and skills
• Applying direct and indirect messages
for more flexible communication
• Using feedback and questioning skills
to better understand others
Relational Listening
• Listening barriers and their impact on
effective workplace relationships
• A listening improvement map
• Improving listening by asking good
questions
• Applying active and reflective listening skills WHO SHOULD ATTEND
• Best practices for giving or seeking feedback Business professionals who want to use effective
Addressing Relational Change and Conflict
• Selecting your conflict-resolution style
• Resolving conflicts assertively with the
relationship in mind
• Developing and practicing a conflict-
resolution plan
FA C U LT Y S P O T L I G H T *
Barbara Biziou brings more
than 25 years of business
experience to her work,
which includes production,
marketing, product develop-
ment, communication skills
development and sales. She
has worked in a variety of
industries, including fashion,
television, financial services
and not-for-profit. Clients have
included The Red Cross, JP Morgan Chase, Morgan
Stanley, Barneys, Coca-Cola and Procter & Gamble,
among many others.
*This seminar is also taught by other business
communication experts.
SCHEDULE
Aug. 2-4 . . . . . . Atlanta, GA . . . . . . . . 2235-DY4-00811
Aug. 9-11 . . . . . Arlington, VA. . . . . . . 2235-DY4-00812
Aug. 18-20 . . . . Dallas, TX. . . . . . . . . . 2235-DY4-00814
Aug. 18-20 . . . . New York, NY . . . . . . 2235-DY4-00821
Aug. 23-25 . . . . San Francisco, CA . . . 2235-DY4-00815
Sept. 8-10. . . . . Arlington, VA. . . . . . . 2235-DY4-00816
Sept. 13-15. . . . Chicago, IL. . . . . . . . . 2235-DY4-00817
Sept. 15-17. . . . San Francisco, CA . . . 2235-DY4-00818
Sept. 20-22. . . . Lake Buena Vista, FL. . 2235-DY4-00822
Sept. 20-22. . . . New York, NY . . . . . . 2235-DY4-00819
Oct. 6-8 . . . . . . Arlington, VA. . . . . . . 2235-DY4-00823
Oct. 6-8 . . . . . . San Francisco, CA . . . 2235-DY4-00824
Oct. 11-13 . . . . Boston, MA . . . . . . . . 2235-DY4-00825
Oct. 13-15 . . . . New York, NY . . . . . . 2235-DY4-00826
Oct. 18-20 . . . . Chicago, IL. . . . . . . . . 2235-DY4-00827
Nov. 1-3 . . . . . . Houston, TX. . . . . . . . 2235-DY4-00828
Nov. 3-5 . . . . . . New York, NY . . . . . . 2235-DY4-00829
Nov. 3-5 . . . . . . Newport Beach, CA . . 2235-DY4-00830
Nov. 8-10 . . . . . Atlanta, GA . . . . . . . . 2235-DY4-00831
Nov. 15-17 . . . . Chicago, IL. . . . . . . . . 2235-DY4-00832
Dec. 1-3 . . . . . . New York, NY . . . . . . 2235-DY4-00833
Dec. 8-10 . . . . . San Francisco, CA . . . 2235-DY4-00834
Dec. 13-15 . . . . Arlington, VA. . . . . . . 2235-DY4-00835
Dec. 13-15 . . . . Chicago, IL. . . . . . . . . 2235-DY4-00836
3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.
communication and relationship management
to maximize impact, productivity and results.

2 For additional dates and locations or to register—1-800-262-9699 www.amanet.org


The 7 Habits of Highly Effective People®
3-Day Signature Program
By FranklinCovey—now available through AMA.
The 7 Habits of Highly Effective People® courses are based on the teachings
of Dr. Stephen R. Covey.
Surveys* of thousands of people across the United States
disclosed that while many people work hard, they are worried
about their lack of effectiveness.
• Only 14% are accomplishing as much as they believe they could
• Only 17% prepare a plan for the day
• Rewards of working are low—only 50% feel satisfied and
fulfilled with their work
*Results of xQ Surveys conducted by Harris Interactive
Develop a new outlook and create
dramatic change. Problems caused by inef-
fectiveness cannot be solved with the same
ineffective thinking that created them. For
more than 15 years, The 7 Habits of Highly
Effective People® has provided the ultimate in
productivity training for thousands of people
and organizations worldwide.
BENEFITS OF ATTENDING
• Develop a clear definition of the results
you want and live each day with a
greater sense of meaning and purpose
• Focus on your top priorities, achieve
balance and increase organizational
productivity through a weekly and daily
planning process
• End self-defeating behavior and gain the
necessary security you need to change
• Develop strong relationships based on
mutual trust
• Be prepared to deal with difficult
circumstances before they happen
TOPICS COVERED
• Habit 1: Be Proactive—Recognize how
choices based on personal experience or
beliefs can profoundly impact your
effectiveness, both positively and negatively
• Habit 2: Begin with the End in Mind—
Develop a clear definition of what is and
is not important to you by creating the
most important roadmap you’ll ever
have—your Personal Mission Statement
• Habit 3: Put First Things First—Increase
the balance and fulfillment of your
professional and personal life by investing a
few minutes each day in the same
planning process used by many
of the world’s most successful people
All AMA seminars are GSA approved and can be delivered onsite.
SEMINAR #2601
• Habit 4: Think Win-Win—Build a
team that finds faster and better
solutions through clear expectations,
shared responsibilities and an
understanding of priorities
• Habit 5: Seek First to Understand,
Then to Be Understood—Develop
the skills of effective communication
that lead to greater influence and
faster problem solving
• Habit 6: Synergize—Value and
celebrate differences and understand
how they contribute to more
innovative and intelligent solutions
• Habit 7: Sharpen the Saw—
Maintain and increase your newfound
effectiveness by continually renewing
yourself mentally and physically
WHO SHOULD ATTEND
Anyone who manages multiple projects,
faces expanding workloads, tight time
lines and increased uncertainty.
PRE-WORK REQUIRED
• The 7 Habits Benchmark.
A questionnaire to help you consider
your own effectiveness and give you
the opportunity to see the viewpoints
of others. This 78 question assessment
gathers feedback from your manager,
direct reports and peers who work
closely enough with you to accurately
assess your individual effectiveness.
ATTENDEES WILL RECEIVE
• The 7 Habits of Highly Effective
People.® This best-selling book provides
the basis for the concepts taught in this
seminar.
• The 7 Habits Benchmark Report.
A personalized report based on your
pre-work assessment.
1-800-262-9699
INTERPERSONAL SKILLS
ᗂ
BEST
SELLER
ᗂ
SCHEDULE
Aug. 2-4 . . . . . . Anaheim, CA . . . . . . . 2601-DY4-00110
Aug. 4-6 . . . . . . Philadelphia, PA . . . . . 2601-DY4-00111
Aug. 9-11 . . . . . Arlington, VA. . . . . . . 2601-DY4-00134
Aug. 11-13 . . . . Durham, NC . . . . . . . 2601-DY4-00189
Aug. 16-18 . . . . New York, NY . . . . . . 2601-DY4-00113
Aug. 16-18 . . . . San Francisco, CA . . . 2601-DY4-00114
Aug. 18-20 . . . . Dallas, TX. . . . . . . . . . 2601-DY4-00115
Aug. 23-25 . . . . Chicago, IL. . . . . . . . . 2601-DY4-00116
Aug. 25-27 . . . . Denver, CO . . . . . . . . 2601-DY4-00190
Aug. 30-Sept. 1 Arlington, VA. . . . . . . 2601-DY4-00118
Aug. 30-Sept. 1 Seattle, WA . . . . . . . . 2601-DY4-00119
Sept. 8-10. . . . . Pittsburgh, PA . . . . . . 2601-DY4-00191
Sept. 13-15. . . . Kansas City, KS . . . . . 2601-DY4-00192
Sept. 13-15. . . . New York, NY . . . . . . 2601-DY4-00120
Sept. 15-17. . . . Chicago, IL. . . . . . . . . 2601-DY4-00122
Sept. 20-22. . . . St. Pete Beach, FL. . . . 2601-DY4-00117
Sept. 22-24. . . . Memphis, TN . . . . . . . 2601-DY4-00193
Sept. 27-29. . . . Cincinnati, OH . . . . . . 2601-DY4-00194
Sept. 27-29. . . . San Francisco, CA . . . 2601-DY4-00124
Sept. 29-Oct. 1 . Arlington, VA. . . . . . . 2601-DY4-00136
Oct. 4-6 . . . . . . Minneapolis, MN . . . . 2601-DY4-00195
Oct. 4-6 . . . . . . New York, NY . . . . . . 2601-DY4-00137
Oct. 6-8 . . . . . . San Diego, CA . . . . . . 2601-DY4-00138
Oct. 11-13 . . . . Hartford, CT. . . . . . . . 2601-DY4-00196
Oct. 13-15 . . . . Atlanta, GA . . . . . . . . 2601-DY4-00139
Oct. 18-20 . . . . Dallas, TX. . . . . . . . . . 2601-DY4-00140
Oct. 20-22 . . . . San Francisco, CA . . . 2601-DY4-00141
Oct. 25-27 . . . . Chicago, IL. . . . . . . . . 2601-DY4-00142
Oct. 27-29 . . . . Richmond, VA . . . . . . 2601-DY4-00197
Nov. 1-3 . . . . . . Arlington, VA. . . . . . . 2601-DY4-00143
Nov. 3-5 . . . . . . Los Angeles, CA. . . . . 2601-DY4-00144
Nov. 8-10 . . . . . Durham, NC . . . . . . . 2601-DY4-00198
Nov. 8-10 . . . . . Lake Buena Vista, FL. . 2601-DY4-00145
Nov. 10-12 . . . . Houston, TX. . . . . . . . 2601-DY4-00146
Nov. 10-12 . . . . Phoenix, AZ . . . . . . . . 2601-DY4-00147
Nov. 15-17 . . . . New York, NY . . . . . . 2601-DY4-00148
Nov. 15-17 . . . . San Francisco, CA . . . 2601-DY4-00149
Nov. 17-19 . . . . Boston, MA . . . . . . . . 2601-DY4-00150
Nov. 17-19 . . . . Chicago, IL. . . . . . . . . 2601-DY4-00151
Nov. 29-Dec. 1 . Salt Lake City, UT . . . . 2601-DY4-00152
For complete schedule, visit www.amanet.org
3 days/1.8 CEUs/18 PDUs
$2,095/AMA Members $1,895
AMA Members save $200.
• The 7 Habits FranklinCovey Planning
System.
• Participant Guidebook. A manual filled
with examples and exercises.
All faculty are trained experts in FranklinCovey’s
The 7 Habits of Highly Effective People® curriculum.
AMA has been reviewed and approved
as a provider of project management
training by the Project Management
Institute (PMI).
www.amanet.org 3
 INTERPERSONAL SKILLS

ᗂ
BEST Responding to Conflict
SELLER
ᗂ Strategies for Improved Communication SEMINAR #2115

Learn how to manage conflict rather than have it manage you.
Conflict is all around us, and most people try to avoid it. But conflict is not all bad.
Rather than react to it on a purely emotional level, get the professional skills to
manage disputes and disagreements positively and proactively.
BENEFITS OF ATTENDING
• Gain a new understanding of conflict
• Understand your own conflict patterns
• Improve your listening and
communication skills
• Learn to “read” conflicts by developing
a “conflict map”
• Practice effective methods of intervention
and conflict management
TOPICS COVERED
Developing Conflict Awareness
• Conflict vs. disagreement
• The five stages of conflict development
• Barriers to conflict management
Responding to Conflict
• Identify and understand your own conflict
behavior
• Apply active listening skills for conflict
management
Different Ways to Manage Conflict
• The five-step “conflict map”
• What conflict management strategy is
right for you?
• Content vs. relationship conflicts
• Why not to ask “why?”
Conflict Strategies
• The four Cs: competence, credibility, care,
communication
• How to reinstate trust
• How to become solution-focused, not
problem-focused
Moving Beyond Conflict
• Difficult people vs. difficult behavior
• Asserting yourself
• Coping with resistance
• Saying “no” assertively
Mapping the Conflict
• Map a conflict in five steps, from
positions to solutions
• Explore a conflict from various
viewpoints
• Determine common ground in a conflict
• Generate and implement goal-oriented
alternatives
Trust in Minimizing Conflict
• Learn key fundamentals for building
trust
• Discover how trust is lost and how it’s
reestablished
• Develop win-win solutions: interests vs.
positions
Dealing with Difficult Behavior
• Differentiate between difficult people
and difficult behavior
• Discover a two-step process for handling
passive and aggressive behaviors
• Learn to create a viable alternative to
group conflict
Thunderstorms
• Address your own “thunderstorms”
(emotionally explosive tense conflicts)
• Apply appropriate conflict strategies
through role-play
FA C U LT Y S P O T L I G H T *
Michael Geraghty has 15
years of global corporate
experience and specializes
in negotiation and cross-
cultural skills. His accom-
plishments include negotiat-
ing over $1 billion in deals
and contracts throughout
America, Europe and Asia in
four years. He was featured
in the book, The Greatest
Speakers I Ever Heard and has given more than
2,000 presentations worldwide.
*This seminar is also taught by other communication
experts.
SCHEDULE
Aug. 4-6 . . . . . . Chicago, IL. . . . . . . . . 2115-DY4-00333
Aug. 18-20 . . . . Arlington, VA. . . . . . . 2115-DY4-00334
Sept. 13-15. . . . Atlanta, GA . . . . . . . . 2115-DY4-00335
Sept. 22-24. . . . New York, NY . . . . . . 2115-DY4-00336
Sept. 27-29. . . . San Francisco, CA . . . 2115-DY4-00337
Sept. 29-Oct. 1 . Chicago, IL. . . . . . . . . 2115-DY4-00339
Oct. 6-8 . . . . . . Houston, TX. . . . . . . . 2115-DY4-00340
Nov. 3-5 . . . . . . Lake Buena Vista, FL. . 2115-DY4-00341
Nov. 17-19 . . . . Arlington, VA. . . . . . . 2115-DY4-00343
Dec. 6-8 . . . . . . New York, NY . . . . . . 2115-DY4-00344
Dec. 8-10 . . . . . Chicago, IL. . . . . . . . . 2115-DY4-00345
Dec. 13-15 . . . . San Francisco, CA . . . 2115-DY4-00346
3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.
WHO SHOULD ATTEND
Business professionals who want to expand
their conflict management skills, understand
their own emotions and behaviors when
addressing conflict and find productive ways
to manage conflict.

4 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 INTERPERSONAL SKILLS

ᗂ
Communication and Interpersonal Skills BEST
SELLER
A Seminar for IT and Technical Professionals SEMINAR #2576 ᗂ

In today’s working environment, interpersonal and
communication skills are just as important as technical
abilities in achieving success.
You need communication skills to support your technical expertise. You have
the “hard side” of your job down pat. But how about the “soft side”? Your
interpersonal and communication skills can spell the difference between success
or failure at work.
BENEFITS OF ATTENDING
• Project a presence that attracts the right
kind of attention
• Develop “active listening” skills to really
tune in to coworkers and cultivate
productive relationships
• Be assertive without being intimidating
• Overcome “automatic resistance” to new
ideas and get your proposals approved
• Build a team approach to motivate others
and facilitate change
• Uncover the root causes of conflict and
achieve resolution
• Deal with company politics
• Sell your ideas to the group
• Realize how others perceive you and
improve communication to get the
response you want
• Create a climate for action: give
constructive criticism and positive
reinforcement
TOPICS COVERED
Differences Between How You Manage
Tasks as Opposed to Relationships
• Demonstrate the difference between
technical and nontechnical professionals
Critical Elements of Communication and
Interpersonal Skills
• Recognize interpersonal skills that
promote success with coworkers
• Discuss the barriers to the effective use
of interpersonal skills
• Understand how to blend and
communicate with different styles
Listening and Responding to Others
• Discuss the five levels of active listening
• Learn the powerful listening tool—
empathy
Asking Questions—the Gateway to
Open Thinking
• Learn a communication model for
increased workplace productivity
• Apply seven methods for developing
better interpersonal skills
Assertiveness Theory and
Interpersonal Skills
• Discuss the four behaviors of
assertiveness theory
• Explore an assertive communication
model for giving effective criticism
• Identify differences between informing
and directing messages
Managing and Responding to Conflict
• Discuss the characteristics of conflict
• Apply the five methods of managing
conflict
WHO SHOULD ATTEND
IT and technical professionals who need
to develop the interpersonal skills necessary
to communicate their knowledge to those
around them.
FA C U LT Y S P O T L I G H T *
Stephanie L. Twin, Ph.D.,
a management and train-
ing consultant, employs
interactive training sessions
on a broad variety of man-
agement, supervisory, com-
munication and leadership
topics designed to improve
productivity. Dr. Twin holds
a Doctorate from Rutgers
University and has written
books, articles and reports on a wide range
of subjects.
*This seminar is also taught by other communication
experts.
SCHEDULE
Aug. 4-6 . . . . . . San Francisco, CA . . . 2576-DY4-00670
Aug. 16-18 . . . . New York, NY . . . . . . 2576-DY4-00671
Sept. 15-17. . . . Arlington, VA. . . . . . . 2576-DY4-00672
Sept. 27-29. . . . Chicago, IL. . . . . . . . . 2576-DY4-00673
Oct. 11-13 . . . . New York, NY . . . . . . 2576-DY4-00676
Nov. 8-10 . . . . . San Francisco, CA . . . 2576-DY4-00680
Nov. 15-17 . . . . Atlanta, GA . . . . . . . . 2576-DY4-00678
Nov. 29-Dec. 1 . Chicago, IL. . . . . . . . . 2576-DY4-00679
Dec. 15-17 . . . . New York, NY . . . . . . 2576-DY4-00681
3 days/1.8 CEUs/18 PDUs
$2,195/AMA Members $1,995
AMA Members save $200.
AMA has been reviewed and
approved as a provider of
project management training
by the Project Management
Institute (PMI).

All AMA seminars are GSA approved and can be delivered onsite. 1-800-262-9699 www.amanet.org 5
INTERPERSONAL SKILLS
Managing Emotions in the Workplace®
Strategies for Success SEMINAR #2540
Understand how emotions affect your job performance—
and learn practical techniques to manage them.
As you face the pressures of doing more work with more stressful deadlines and
workplace demands on personal time, you’re likely to find yourself in situations
where it’s critical to control your emotions.
BENEFITS OF ATTENDING
• Understand the connection between
emotions and workplace stress
• Maintain your emotional composure on
the job and maximize work relationships
• Effectively express your emotions through
assertiveness communication skills
• Create work environments where
emotional honesty and emotional
energy are accepted
• Learn how to balance the physical,
mental and emotional aspects of life
• Control your emotions and achieve
positive interaction in teams and groups
TOPICS COVERED
Understand More About Stress
• Identify common causes of stress from
personal experiences
• Categorize common stress symptoms
• Discern the difference between positive
stress and negative stress
• Determine your levels of personal and
work-related stress
• Recognize the ways you may be
unintentionally contributing to your
own stress levels
• Identify aspects of your personal and
professional lifestyles in relation to your
management of emotional well-being
“I learned a lot of good material in this seminar. It was very
interesting subject matter and instructor was great.”
6 For additional dates and locations or to register—1-800-262-9699
A Closer Look at Feelings and Emotional
Well-Being
• Define personal mastery and its impact
on your work life
• Differentiate between the two groups of
emotions to better understand how you
are feeling and why
• Identify different feelings in the past,
present and future
• Evaluate your emotional debt and
discover ways to pay it off
• Analyze situations so that your emotions
do not sabotage the results you want
• Recognize thoughts, feelings and
behaviors associated with stressful
situations
• Analyze behavior patterns associated
with stressful events
Communicating or Controlling?
Balance or Ballistics?
• Use your mirror listening skills to
understand how others are feeling
• Identify feelings and the reasons why
people feel the way they do
• Recognize when to be assertive in
interacting with others
• Construct assertive messages using the
XYZ technique
Rituals—Managing Emotions and
Stress
• Identify rituals that presently exist in
your life and classify rituals according
to purpose
—David Wittenkeller
Toyal America Inc.
FA C U LT Y S P O T L I G H T *
Betty A. Kildo, a Certified
Business Continuity
Professional (CBCP) and a
Fellow of the Business
Continuity Institute (FBCI),
provides comprehensive
emergency management
and business continuity
planning for a wide range
of organizations through-
out the country. Recent
clients include Cummins Engine, Inc., Bank of
America, Troika Design Group, Teledyne
Tekmar, International Specialty Products,
International Truck and Engine and Pioneer.
*This seminar is also taught by other communication
experts.
SCHEDULE
Aug. 9-10 . . . . . New York, NY . . . . . . 2540-DY4-00477
Aug. 19-20 . . . . San Francisco, CA . . . 2540-DY4-00476
Sept. 9-10. . . . . Arlington, VA. . . . . . . 2540-DY4-00479
Sept. 9-10. . . . . Chicago, IL. . . . . . . . . 2540-DY4-00478
Oct. 25-26 . . . . New York, NY . . . . . . 2540-DY4-00482
Nov. 8-9 . . . . . . Chicago, IL. . . . . . . . . 2540-DY4-00483
Nov. 15-16 . . . . Atlanta, GA . . . . . . . . 2540-DY4-00484
Dec. 9-10 . . . . . New York, NY . . . . . . 2540-DY4-00485
Dec. 13-14 . . . . San Francisco, CA . . . 2540-DY4-00486
Dec. 16-17 . . . . Arlington, VA. . . . . . . 2540-DY4-00487
2 days/1.2 CEUs
$1,995/AMA Members $1,795
AMA Members save $200.
Personal Action Plans
• Create a personal action plan to implement
your learning back at work
WHO SHOULD ATTEND
Those who are experiencing intense emotional
and/or stressful situations at work.
www.amanet.org
 INTERPERSONAL SKILLS

Developing Effective Business Conversation Skills

SEMINAR #2109

Master conversational skills to get attention and gain
credibility.
Are your spoken messages organized and coherent—or rambling and unfocused?
Do you put off conversations or are you able to work through issues with confidence
and empathy? Do you know when to talk, when to listen and when to ask questions?
Enhancing and expanding your conver-
sational skills can help you create buy-in
for your ideas, make better-informed
decisions and obtain committed action
from others. After assessing your present
conversational style, you’ll practice shaping
engaging, clear and influential conversa-
tions through real-world scenarios. Each
interactive exercise is designed to help you
build conversational bridges at work, get
your point across and steer discussions in
the right direction.
BENEFITS OF ATTENDING
• Express your ideas completely and
succinctly to build rapport
• Leverage conversational dynamics to
get results
• Avoid leaving others in “mind-reader”
mode
• Use conversation as a coaching and
performance tool
• Come out a winner in any business
conversation
TOPICS COVERED
Focused Conversation Skills
• Create a focused and results-oriented
conversation goal
• Achieve clarity by organizing your ideas
and remaining focused
• Redirect conversations that have gone
off-track, exit those that are dragging
• What to include in your conversations
from the listeners’ perspective
• How to create complete messages that
cover all critical information
• Calibrate language to avoid becoming
too specific or too abstract
• Integrate confidence and competence
into your conversational behavior
Engage Others in Conversation
• Build rapport and establish open
communication
• Listening strategies to gain information
and create conversational bridges
• Ask and respond to questions as a way to
promote effective conversations
• Communication insights to help you flex
your personal style to others’ preferences
• The appropriate role of humor
• Choose the right verbal and nonverbal
language to create consistent, coherent
and targeted messages
• Implications of gender and culture on the
dynamics of conversations
• How to avoid creating or showing
defensiveness in conversations
Workplace Conversations
• How to successfully approach various
types of conversations
• Tools and strategies to plan and
demonstrate a specific conversation type
Conversational Style Preferences and
Flexing Strategies
• Assess conversational style preferences,
strengths and weaknesses and flexibility
• Learn to use humor (carefully) in
business conversations
• Master verbal and nonverbal language
skills
Action Plan
• How to implement new business
conversation skills
FA C U LT Y S P O T L I G H T *
Lisa Kaplin, Psy.D. works
with corporations to help
their employees achieve ful-
fillment both at work and in
their personal lives. Clients
include Abbott Labs, The
Federal Reserve Bank,
Allstate, Village of Joliet,
Bank of America, Household
Bank, IBM, local schools and
not-for-profit groups. She
holds a master’s degree in counseling psychology
and a doctorate in clinical psychology.
*This seminar is also taught by other communication
experts.
SCHEDULE
Aug. 2-3 . . . . . . Chicago, IL. . . . . . . . . 2109-DY4-00139
Aug. 12-13 . . . . New York, NY . . . . . . 2109-DY4-00136
Sept. 9-10. . . . . San Francisco, CA . . . 2109-DY4-00137
Oct. 11-12 . . . . New York, NY . . . . . . 2109-DY4-00140
Nov. 8-9 . . . . . . New York, NY . . . . . . 2109-DY4-00141
Nov. 18-19 . . . . Chicago, IL. . . . . . . . . 2109-DY4-00142
Dec. 2-3 . . . . . . Atlanta, GA . . . . . . . . 2109-DY4-00143
Dec. 6-7 . . . . . . San Francisco, CA . . . 2109-DY4-00144
Dec. 13-14 . . . . New York, NY . . . . . . 2109-DY4-00145
2 days/1.2 CEUs
$1,995/AMA Members $1,795
AMA Members save $200.
WHO SHOULD ATTEND
Business professionals at all levels who wish
to have more effective conversations.

All AMA seminars are GSA approved and can be delivered onsite. 1-800-262-9699 www.amanet.org 7
INTERPERSONAL SKILLS

Developing Your Emotional Intelligence

SEMINAR #2144

Enhance your self-awareness and make emotions work for
you to build more productive relationships—professionally
and personally.
Understanding and improving the connection between emotions and actions is
crucial to business and personal success. Without such insights, even seemingly
successful relationships may be courting disaster. Now you can actually develop
and enhance the skills that will positively impact your work—and in doing so,
tap into a whole new level of achievement in your career.
SCHEDULE
Aug. 12-13 . . . . New York, NY . . . . . . 2144-DY4-00054
Sept. 13-14. . . . San Francisco, CA . . . 2144-DY4-00055
Oct. 11-12 . . . . New York, NY . . . . . . 2144-DY4-00057
Nov. 4-5 . . . . . . Chicago, IL. . . . . . . . . 2144-DY4-00058
Dec. 6-7 . . . . . . New York, NY . . . . . . 2144-DY4-00059
Dec. 16-17 . . . . Arlington, VA. . . . . . . 2144-DY4-00060
2 days/1.2 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.

This intensive, two-day seminar incorpo-
rates unique insights, tools and methodolo-
gies to help you increase your performance
and productivity through EI. You’ll create a
graphic representation which clearly unveils
underlying emotions. You’ll strengthen
interpersonal competencies and develop a
flexible response style.
BENEFITS OF ATTENDING
• Recognize the impact that EI abilities
have on your professional development
and career
• Assess your own EI abilities
• Increase self-awareness and develop a
clear understanding of your strengths
and weaknesses
• Learn strategies to help you manage
counterproductive tendencies
• Improve your sensitivity to corporate
cultures and respond appropriately to
workplace social cues
• Identify and apply the four key emotional
skills to a broad variety of workplace
situations
• Develop and use the “EI Blueprint”
to manage difficult professional
challenges and enhance interactions
• Create an action plan for continued
EI self-development
TOPICS COVERED Managing Emotions Effectively
Emotional Intelligence and Its Relevance • Emotional management demonstration
to You and effective strategies
• Characteristics of the emotionally intelligent • Developing openness to emotions
person • Coping better with workplace stress:
• The business case for EI preventative and responsive strategies
• Moods and emotions at work: when to • Accomplishing difficult tasks with others
trust your gut—or not more effectively
• Evaluating your current emotional • How not to avoid conflict to expand your
self-awareness
well-being: The Mood Meter
• How to measure EI; EI vs. EQ Developing Your Own “Emotional
• Assess your own EI abilities Blueprint”
• Four key emotional skills: identifying, • Strategies for solving critical interpersonal
understanding, leveraging and managing problems
emotions • Developing a blueprint model using
Identifying Emotions Accurately the four key emotional skills to tackle
workplace challenges
• Connecting emotional expressions and
underlying messages to read people more WHO SHOULD ATTEND
accurately All business professionals who want to
• Recognizing verbal and nonverbal cues to maximize performance by developing
better understand people their interpersonal skills and increase self-
• Listening effectively to communicate more understanding and emotion-management.
productively with others and respond
appropriately to workplace social cues
Understanding the Causes of Emotions
• Emotional tasks: enhancing your skills Four Key Emotional Skills
• Developing a complex emotional for EI
vocabulary to describe emotions with
clarity
• Creating the most productive
environment for major work tasks
Identify
• Increasing workplace fulfillment
• Meeting the emotional needs of others
Leveraging Emotions to Help You Think
Manage Understand
• Developing the skill of emotional storytelling
• Perspective-taking for better relationships
• Matching emotions to the task in the
Leverage
workplace
• Connecting on a deeper professional level
with colleagues and customers
• Using your emotions to help you make
better decisions

8 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 INTERPERSONAL SKILLS

Communication Boot Camp

SEMINAR #2210

FA C U LT Y S P O T L I G H T *
Develop the confidence, practical skills and capabilities you need Mary Hubbard Lewis,
to establish yourself in the business world and keep your career Ed.D. specializes in seminars
moving forward. and programs for executives,
management and supervisory
Text messaging…e-mails…the Blackberry—there’s no shortage of ways to communicate staff with the goal of earning
quickly in the Digital Age. But what happens face-to-face when you need to find the more attention and respect
right words and communicate them in the right way? This unique, three-day course is in daily communications.
designed to give you a strong foundation in essential communication skills and compe- She also provides individual
tencies. Through practice sessions and role plays, you’ll be on your way to developing coaching to CEOs, CIOs and
the confidence and communication know-how you need to establish yourself in the those being groomed for
business world—and keep moving ahead throughout your career. |C-Level positions.

*This seminar is also taught by other communication

BENEFITS OF ATTENDING
• Understand why effective communication
is vital to your professional success
• Identify the choices individuals make
that drive the success or failure of any
communication
• Apply usable, real-world strategies,
processes and skills to address most
business communications
• Capitalize on the good communication
skills you already have while learning how
to minimize your limitations
• Improve work relationships by reducing
misunderstandings
• Communicate clearly and appropriately—
and with greater confidence
• Choose the most effective language to
handle even the most difficult circumstances
• Connect with people whose communication
styles are different from your own
TOPICS COVERED
Communication: The “Make or Break”
Competency
• Discovering why good communication is
essential to success
• Assessing your personal communication
strengths and limitations
• Identifying the characteristics of effective
and ineffective communication
Sending Your Message
• Understanding effective and ineffective
“sending” skills
• Applying a mental framework to organize
thoughts and keep discussions on track
• Picking language that promotes
constructive dialogue
• Asking targeted questions to engage and
connect with your listener
• Using examples, analogies and stories to
increase the impact of your communication
experts.
Hearing Others’ Intended Messages
• Understanding effective and ineffective
listening SCHEDULE
• Identifying the three components of every Aug. 16-18 . . . . New York, NY . . . . . . 2210-DY4-00034
message Sept. 15-17. . . . Atlanta, GA . . . . . . . . 2210-DY4-00035
• Listening with interest…even in the face Oct. 18-20 . . . . Chicago, IL. . . . . . . . . 2210-DY4-00037
of distraction Oct. 27-29 . . . . San Francisco, CA . . . 2210-DY4-00038
• Selecting the appropriate technique for Nov. 10-12 . . . . Arlington, VA. . . . . . . 2210-DY4-00039
paraphrasing and summarizing what a Dec. 8-10 . . . . . Chicago, IL. . . . . . . . . 2210-DY4-00040
sender is saying Dec. 15-17 . . . . New York, NY . . . . . . 2210-DY4-00041
• Empathizing to defuse emotionally 3 days/1.8 CEUs
charged situations $2,095/AMA Members $1,895
AMA Members save $200.
Connecting with Others
• Learning the four primary communication
Avoiding and Recovering from
styles
Communication Breakdown
• Identifying another’s primary
• Knowing the causes and effects of
communication style
common communication breakdowns
• Accommodating the specific
• Taking responsibility for having a
communication needs of each style
productive discussion
• Learning why nonverbal communication
is so important to making a strong
connection WHO SHOULD ATTEND
Early career professionals or anyone interested
• Identifying common nonverbal signals
in enhancing their fundamental verbal com-
• Using nonverbal communication proactively
munication skills, including coordinators, spe-
to connect more effectively with others
cialists, analysts, consultants, associate
Structuring Your Message managers, project managers and leadership-
• Defining a purpose for a discussion that is track administrative professionals.
based on the receiver’s interests
• Opening a discussion or responding to a
discussion opening, so that the desired
goal is achieved
• Managing the content, feelings and
intentions that are presented during a
conversation so that the discussion goals
are achieved
• Closing a discussion with complete
information and on a positive note
• Using a discussion planner to conduct a
productive discussion

All AMA seminars are GSA approved and can be delivered onsite. 1-800-262-9699 www.amanet.org 9
 INTERPERSONAL SKILLS
Cross-Functional
Communication: Strategies
for Workplace Effectiveness
SEMINAR #2505
Increase your interpersonal skills and your
impact on the bottom line.
Communication with colleagues in different departments is no
longer just a matter of having good working relationships—it is
a business imperative. With a focus on behavioral skills and
promoting cooperation in the workplace, this highly interactive
seminar shows you how to develop “win-win” cross-functional
relationships that lead to organizational effectiveness.
BENEFITS OF ATTENDING
• Increase the positive impact your behavior can have on
relationships with those in other functions
• Manage your behavior to resolve conflicts with those in other
areas of the organization
• Use diagnostic tools and evaluate the implications of your
behavioral strengths and weaknesses for communication
• Deliver better customer service through improved
interdepartmental cooperation and communication
• Build and maintain efficient teams across functions
• Develop a customized action plan to improve cross-functional
communication in your workplace
TOPICS COVERED
• Communicating across functions, including virtual
communication
• Establishing joint goals across functions
• Identifying causes of cross-functional conflict and learning
to resolve them
• Developing communication skills that will help foster
collaborative relationships
• Influencing those in other functions and practicing “good”
organizational politics
• Understanding different work styles and how to identify
compatibilities and potential conflicts
• Keeping an accelerated pace by focusing on building networks
across functions in order to meet customer needs
WHO SHOULD ATTEND
Those who must relate to other individuals and departments
in order to successfully accomplish his or her job.
SCHEDULE
Aug. 11-13 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2505-DY4-00231
Sept. 27-29 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2505-DY4-00232
Oct. 25-27 . . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2505-DY4-00233
Nov. 29-Dec. 1. . . . . . . . . . New York, NY . . . . . . . . . . 2505-DY4-00234
3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.
10 For additional dates and locations or to register—1-800-262-9699
NEW!How to Become a
Power Communicator: Get
Heard at Executive Meetings
SEMINAR #2272
Acquire the skills and confidence to meet and
deal effectively with senior management.
In many organizations today, layers of management have
disappeared and employees taking on more responsibility may
easily find themselves attending executive meetings to which they
were never before invited. To hold your own and be recognized as
a valued contributor—and to avoid inadvertent embarrassment—
you need the know-how to appropriately and effectively address
senior executives. This seminar will help you do the necessary
advance preparation before an executive meeting, speak with
confidence and credibility during the meeting and take the right
next steps after the meeting, to ensure you’re properly recognized
for all your abilities and contributions.
BENEFITS OF ATTENDING
• Get key people to listen to you and be recognized as a power
communicator
• Become influential at meetings with senior executives
• Build a strong relationship with key stakeholders in the
organization
• Be more effective and productive by listening to and observing
the behavior of senior executives
• Get involved in more complex, interesting and high profile
projects
• Be seen as a key contributor whose presence is invaluable at
senior meetings and other events
TOPICS COVERED
• Pre-meetings (one-on-ones): who to meet, how to ask for the
meeting and getting prepared for it
• Turning the executive into your advocate/supporter
• The executive meeting: recognizing its dynamics
• Developing confidence and knowing how to pitch a new idea
• Understanding how to handle questions and objections
• After the meeting: getting feedback and modifying your
approach for future executive meetings
WHO SHOULD ATTEND
Mid-level managers, project managers, administrators, supervisors
and all individual contributors who may be asked to attend executive
meetings.
SCHEDULE
Aug. 26-27 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2272-DY4-00002
Sept. 23-24 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2272-DY4-00003
Oct. 18-19 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2272-DY4-00004
Nov. 15-16 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2272-DY4-00005
Dec. 13-14. . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2272-DY4-00006
2 days/1.2 CEUs
$1,995/AMA Members $1,795
AMA Members save $200.
www.amanet.org
 INTERPERSONAL SKILLS

Communicating Up, Down Dynamic Listening Skills for

and Across the Organization Successful Communication
SEMINAR #2203 SEMINAR #2271

Gain recognition, build stronger work In today’s complex business environment,

relationships and deliver high-value results
for yourself and your organization.
Leaders appreciate it when employees take the responsibility to
communicate new ideas, innovations and better ways to get the
work accomplished. This seminar offers practical and adaptive
strategies for informing and influencing others—no matter where
they fit in the organizational chart.
BENEFITS OF ATTENDING
• Gain recognition by showing managerial effectiveness,
leadership and creativity
• Create new organizational opportunities
• Break down the barriers between team cooperation and
organizational effectiveness
• Reduce frustration by building cooperation between groups
• Enhance productivity by gaining support and commitment
• Build esprit de corps and productive workplace relationships
TOPICS COVERED
• Acquire confidence, self-esteem and self-concept to project
a positive external image
• Establish trust and credibility for stronger work relationships
• Create messages that address listeners’ needs, wants and
priorities
• Use listening skills to create high-impact messages
• Communicate ideas in terms listeners care about
• Create messages that speak to listeners’ hearts and minds
• Adapt messages to others’ communication and learning style
• Shape others’ responses using direct and indirect messages
• Use assertiveness to allow others to understand and support
you
• Practice various presentation formats to communicate clearly
WHO SHOULD ATTEND
All business professionals who want to build communication skills
that encourage dialogue throughout the organization and among
different departments and levels.
effective communication is the secret ingredient
to your organization’s bottom-line demands.
When was the last time you wanted to scream: “Is anyone
listening?” Well, you’re not alone. Although all of us have
been talking and listening to one another, we may not be
communicating. In a working environment defined by diversity,
stress and uncertainty, it is not surprising that misunderstandings
abound. But help is on the way. This powerful seminar delivers
The Strategic Verbal Communication System—an easy-to-learn
process that enhances communication and encourages productive
interactions.
BENEFITS OF ATTENDING
• Discover a powerful communication model for turning all
interactions into productive outcomes
• Provide constructive information by addressing the
performance—not the person
• Coach and counsel employees to build productivity and future
employee development
• Listen actively and show interest and concern
• Clarify meaning and verify information to minimize
misunderstanding and wasted time
• Foster positive attitudes by providing effective feedback
TOPICS COVERED
• Acknowledge the emotions and ideas of others to build trust
and improve communication in team situations
• Adjust communication behaviors to communicate with
different styles
• Listen actively to separate message content from feeling
• Ask questions to expand knowledge and bring out new ideas
• Direct others by giving clear instructions and delegating
responsibility and authority
WHO SHOULD ATTEND
Business professionals who want to ensure that they are applying
listening skills to communicate effectively.

SCHEDULE SCHEDULE
Sept. 20-21 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2271-DY4-00185
Aug. 2-3 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2203-DY4-00138
Oct. 7-8. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2271-DY4-00186
Aug. 19-20 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2203-DY4-00139
Dec. 16-17. . . . . . . . . . . . . New York, NY . . . . . . . . . . 2271-DY4-00187
Sept. 16-17 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2203-DY4-00140
Oct. 21-22 . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2203-DY4-00145 2 days/1.2 CEUs
Nov. 1-2 . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2203-DY4-00146 $1,895/AMA Members $1,695
Nov. 18-19 . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2203-DY4-00147 AMA Members save $200.
Nov. 18-19 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2203-DY4-00148
Dec. 13-14. . . . . . . . . . . . . New York, NY . . . . . . . . . . 2203-DY4-00149
2 days/1.2 CEUs
$1,995/AMA Members $1,795
AMA Members save $200.

All AMA seminars are GSA approved and can be delivered onsite. 1-800-262-9699 www.amanet.org 11
 INTERPERSONAL SKILLS

Moving Ahead: Breaking The Effective Facilitator

Behavior Patterns that Hold Maximizing Involvement and
You Back SEMINAR #2255 Results SEMINAR #2578
Overcome and resolve workplace situations Use facilitation to bring out the best in
where ineffective behavior is at play. individual players and orchestrate successful
Destructive behavior can result in “career suicide”—even for the group efforts.
most capable employees. Move forward and get the rewards The facilitator is catalyst, coach, coordinator and more. It’s a role
you deserve. that demands exceptional interpersonal skills, keen observation,
insight and tact. This course provides maximum practice, group
BENEFITS OF ATTENDING interaction and feedback as you explore your role as a facilitator
• Identify people and situations that can elicit bad behavior in a variety of group situations.
• Successfully change or modify career-sabotaging habits
• Understand how negative behaviors affect teamwork BENEFITS OF ATTENDING
• Achieve better work relationships and change how you are • Make life easier and all meetings more productive
perceived • Spark and enhance critical synergy and creative energy
• Manage feelings of frustration and anger in the workplace • Focus on the key facilitation skills of observation, diagnosis
• Gain recognition for contributing to a more positive and and intervention
happier work environment • Build consensus, handle conflict and keep meetings on track
• Gain knowledge and skills you can apply to all group and
TOPICS COVERED meeting situations
• How to identify and overcome self-defeating behaviors • Keep content, process and structure on track to produce
• Improving your professional image positive outcomes
• Activating positive self-talk and “can do” attitude
• Understanding and changing the emotional hard-wiring TOPICS COVERED
behind your reactions to people and situations • Facilitation: a leadership/management skill
• A five-step process to overcome emotional “hijackers” • Defining the effective facilitator
• How to increase your Emotional IQ to better handle • Understanding the facilitator’s most basic information
interpersonal and team relationships • Self-knowledge of the facilitator
• How to choose reactions instead of letting them choose you • Facilitator skills: how the facilitator facilitates
• The role of empathy in becoming more productive • Identifying the levels of group dynamics
• Accepting your responsibility to communicate effectively • Using the facilitator’s toolbox
• How to influence and persuade others more effectively through • Enhancements, advancements and reentry
emotional self-management
• Building positive working relationships by flexing your WHO SHOULD ATTEND
responses to others’ personalities and communication styles Those who must facilitate results in meetings, group work or
project teams, have groups under their direction or work as
WHO SHOULD ATTEND internal consultants.
Those who may have a negative behavior pattern that has
impeded his or her career success. SCHEDULE
Aug. 11-13 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2578-DY4-00296
SCHEDULE Sept. 22-24 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2578-DY4-00298
Aug. 16-17 . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2255-DY4-00111 Oct. 11-13 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2578-DY4-00301
Oct. 4-5. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2255-DY4-00114 Nov. 8-10 . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2578-DY4-00302
Oct. 28-29 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2255-DY4-00112 Dec. 6-8. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2578-DY4-00303
Nov. 8-9 . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2255-DY4-00113 3 days/1.8 CEUs
2 days/1.2 CEUs $2,195/AMA Members $1,995
$1,995/AMA Members $1,795 AMA Members save $200.
AMA Members save $200.

This program has been approved for 18 recertification credit

hours toward PHR, SPHR and GPHR recertification through
the Human Resource Certification Institute (HRCI). For more
information about certification or recertification, please visit
the HRCI homepage at www.hrci.org

12 For additional dates and locations or to register—1-800-262-9699 www.amanet.org


Interpersonal Skills for
Managers SEMINAR #2575
Improve your communication skills—and every
aspect of your working relationships.
Success depends upon the combined cooperation, commitment
and action of people—both face-to-face and across electronic
and cyber channels. That’s why your interpersonal skills are so
critical to your own effectiveness as a manager. This seminar
gives you three days of solid learn-by-doing training to sharpen
your skills with superiors, peers and subordinates.
BENEFITS OF ATTENDING
• Solve problems by clarifying the real issues
• Make trade-offs without being a pushover on big issues
• Gain support for implementing your plans
• Generate enthusiasm for your ideas and proposals
• Minimize conflict and build group commitment
• Influence others and motivate them to profitable action
• Know when to give criticism and praise to produce results
• Give direction without creating “static”
TOPICS COVERED
• Communication and the new workplace
• The power of trust
• How perceptions influence your interaction with others and
their responses to you
• Nonverbal and verbal skills: developing and delivering clear
messages
• Use listening and feedback skills to build high-performance
work relationships
• Develop strategies for constructive performance feedback
• Direct and motivate others
• Assertively and productively manage conflict
• Be a team player: the synergistic impact of all your
interpersonal skills
WHO SHOULD ATTEND
Managers, team leaders and supervisors who want to maximize
their positive impact on others through effective interpersonal
skills.
SCHEDULE
Sept. 20-22 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2575-DY4-99512
Oct. 20-22 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2575-DY4-99513
Nov. 1-3 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2575-DY4-99514
Nov. 15-17 . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2575-DY4-99515
Dec. 6-8. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2575-DY4-99516
Dec. 15-17. . . . . . . . . . . . . New York, NY . . . . . . . . . . 2575-DY4-99517
3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.
All AMA seminars are GSA approved and can be delivered onsite.
INTERPERSONAL SKILLS
Storytelling: The Secret of
Great Communicators SEMINAR #2102
Expand your influence, build your credibility
and communicate with passion by mastering
the techniques of strategic storytelling.
Among the traits shared by inspirational leaders, one of the most
important is the ability to tell stories. One well-told story is far
more effective at touching listeners and moving them to action
than an entire encyclopedia of cold, hard facts. From myths and
fables to personal anecdotes, stories possess a unique power to
create connections quickly. People connect with the emotional
power of stories and the potent impact of it lingers long after
mere facts and figures are quickly forgotten (or dismissed).
BENEFITS OF ATTENDING
• Appeal to listeners’ emotions and drive your points home
• Relay information in an experiential manner for better retention
• Be more effective in meetings, presentations and internal and
external business communication venues
• Win over, influence and gain the trust of peers, team members
and supervisors
• Engage listeners in a way that leads them to reach exactly the
conclusions you want them to reach
TOPICS COVERED
• Develop the mental agility to alternate between objective
(facts) and subjective (story) analysis
• Build a bridge of trust to carry your facts, proof and benefit
messages
• Learn the six kinds of stories: who I am, why I am here, my
vision, my values-in-action, teaching, I know what you’re
thinking
• Practice the six principles of good storytelling: developmental
logic, oral language, intention, imagery, participation vs.
control, point of view
• Develop, test and tell stories that suit the situations
EXTRA
Specially developed in conjunction with Annette Simmons, author of
the book Whoever Tells the Best Story Wins. Receive a complimentary
copy when you attend, as well as an audio CD of examples of the six
kinds of stories covered in your seminar.
WHO SHOULD ATTEND
Leaders at all levels who need to communicate and build relation-
ships within their organizations, departments and teams and who
are looking for an innovative and fresh way to stimulate and
engage others.
SCHEDULE
Sept. 23-24 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2102-DY4-00033
Nov. 15-16 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2102-DY4-00037
Dec. 2-3. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2102-DY4-00038
2 days/1.2 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.
1-800-262-9699 www.amanet.org 13
 INTERPERSONAL SKILLS
Business Conversation Skills
for the Nonnative English
Speaker SEMINAR #2150
Express your ideas directly and clearly using
the conventions of American verbal and
nonverbal communication.
For nonnative English speakers, opportunities lie in expressing
your ideas correctly and confidently. This two-day workshop will
improve your conversation skills on all levels through discussions
and case studies. You will gain the confidence you need to speak
your mind at work and create a style of business conversation that
will help you achieve your professional and organizational goals.
BENEFITS OF ATTENDING
• Express yourself in a way that will increase self-confidence
• Recognize business conversational pitfalls and how to avoid them
• Recognize different styles in business conversations
• Gain the ability to become assertive and focus on the issues
• Increase your knowledge of body language and other nonverbal
communication
• Select effective business language and patterns of delivery
TOPICS COVERED
• Apply cultural factors to conduct audience analyses
• Recognize the elements of American nonverbal behaviors
• Choose vocabulary that is clear and culturally appropriate
• Apply fundamental American grammar rules correctly
• Assemble messages to deliver proper emphasis and meaning
• Apply multi-sensory listening skills to reduce misunderstandings
• Evaluate how to influence others through an analysis of the
situation and of your conversation, partner’s position, needs
and responsibilities
• Recognize that American business communication is about
selling ideas both inside and outside the organization
• Action planning
WHO SHOULD ATTEND
Nonnative English-speaking business professionals who find diffi-
culty in verbal and nonverbal aspects of business conversation in
U.S. companies.
SCHEDULE
Aug. 5-6 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2150-DY4-00093
Oct. 18-19 . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2150-DY4-00097
Nov. 4-5 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2150-DY4-00098
Dec. 2-3. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2150-DY4-00099
2 days/1.2 CEUs
$1,895/AMA Members $1,695
AMA Members save $200.
Polished writing and conversational skills are critical
to success. See Business Writing for the Nonnative English
Speaker, seminar #2266 on page 16.
14 For additional dates and locations or to register—1-800-262-9699
NEW! Entrepreneurial
Thinking: A New Mindset for
Business Growth SEMINAR #2161
Explore and seize new avenues to business
success through enhanced thought processes.
Today, entrepreneurial thinking and risk taking are crucial for
business growth and success. You can learn to adjust your
thought process to harness and capitalize on opportunities that
may be in front of you or just around the corner.
This seminar can help you rewire your natural thinking style so
that you will embrace risk and rejection instead of fearing them.
You’ll identify new opportunities that others may miss, develop
and apply the skills that are essential to rejuvenating your
business career success.
BENEFITS OF ATTENDING
• Be aware of your entrepreneurial strengths and challenges
• Train your mind to recognize all the possibilities as well as new
opportunities
• Gain comfort with risk taking and choosing the right risks to
take
• Learn to love hearing “no” and recognize it as a challenge to
move ahead
• Rewire your brain to develop the entrepreneurial mindset
• Apply these skills to develop yourself as an intrapreneurial
leader
TOPICS COVERED
• The entrepreneurial mindset and your DNA: why some
entrepreneurs are born and some are made
• Distinguishing between the Entrepreneur, the Entreprenear and
the Intrepreneur
• The OCEAN Model (openness, conscientiousness, extraversion,
agreeableness and neuroticism)
• Identifying your strengths/weaknesses as an entrepreneurial
thinker and how to counterbalance the weaknesses
• Navigating personal and organizational barriers to
entrepreneurial thinking
• Reframing the existing environment and creating opportunities
with the “what is”
WHO SHOULD ATTEND
Anyone who wants to develop and apply the thought processes
and instincts of entrepreneurial thinking to find new opportunities
that can enhance business and improve results.
SCHEDULE
Aug. 9-10 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2161-DY4-00003
Sept. 27-28 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2161-DY4-00004
Oct. 14-15 . . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2161-DY4-00005
Nov. 18-19 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2161-DY4-00006
2 days/1.2 CEUs
$2,095/AMA Members $1,895
AMA Members save $200.
www.amanet.org

Listening and Writing
Building a Foundation for
Better Communication SEMINAR #2286
Learn to communicate effectively on paper,
on the phone and face-to-face and get the
power and influence you need to succeed.
The ability to communicate successfully—to speak, write and
listen expertly—will help you to gain greater professional
recognition and will enable you to achieve powerful results.
BENEFITS OF ATTENDING
• Analyze the situation—learn when you should use written
communication, talk face-to-face or on the phone
• Understand your audience and the purpose of your
communication
• Increase productivity through clear and specific messages
• End no-result communication by learning how to write better
letters, outlines, memos, short reports and briefings
• Make sure your message is clearly sent, received and understood
• Achieve greater productivity and win-win results
• Develop techniques to become an active listener
TOPICS COVERED
• Two-way vs. one-way communication
• Eliminate barriers to effective communication
• Effectively using nonverbal messages
• Overcome barriers to good listening
• Use the different levels of listening when each is appropriate
• Active listening
• Filters that affect good communication and how to use them
• Define and communicate your purpose when writing
• Write to address the needs of your readers
• Techniques for achieving clarity and precision in business writing
• Construct sentences that are clear and direct
• Use linking words and phrases
• Properly use active and passive voice
• Employ various patterns of organizing information
WHO SHOULD ATTEND
Business professionals who want to overcome the barriers to
successful communication and increase productivity through clear
and specific messages.
SCHEDULE
Sept. 20-21 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2286-DY4-00431
Nov. 18-19 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2286-DY4-00432
Dec. 6-7. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2286-DY4-00433
2 days/1.2 CEUs
$1,895/AMA Members $1,695
AMA Members save $200.
All AMA seminars are GSA approved and can be delivered onsite.
BUSINESS WRITING
The Grammar Course
SEMINAR #2236
Mistakes in business writing can be costly—
to your company and your career.
Success in business demands clear, concise, as well as correct
and professional e-mails, memos, letters and reports. And it all
starts with knowledge of punctuation and grammar. Attend this
refresher course to overcome usage and punctuation challenges,
catch up with today’s new writing styles, learn to polish docu-
ments to perfection and confidently proofread and critique
written communication. Plus pinpoint your strengths and
weaknesses with self-graded quizzes during class.
BENEFITS OF ATTENDING
• Write like a pro: clearly, concisely and grammatically correct
• Produce error-free documents that project professionalism
• Revisit the rules of grammar—without all the jargon
• Use the right word and correct punctuation every time
• Know the dos and don’ts of effective business e-mail
• Improve your ability to critique your writing and that of others
TOPICS COVERED
• Proofread: identifying and correcting faulty sentences
• Usage challenges: effect or affect, who or whom, that or which
• Subject-verb agreement
• When and where to use commas and other punctuation
• Update your proofreading techniques
• Write correct and effective e-mail according to “netiquette”
guidelines
• What spell-checks don’t catch
• Insure, ensure and other troublesome words
• Practical grammar rules you can apply immediately
EXTRA
Take home a six-part review section to reinforce what you’ve just
learned.
WHO SHOULD ATTEND
Anyone who handles correspondence, writes to customers, develops
company publications, prepares reports or does any job that requires
the proofreading and critiquing of written communications.
SCHEDULE
Aug. 2-3 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2236-DY4-00379
Sept. 9-10 . . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2236-DY4-00380
Sept. 20-21 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2236-DY4-00381
Oct. 14-15 . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2236-DY4-00382
Nov. 4-5 . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2236-DY4-00383
Dec. 2-3. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2236-DY4-00384
Dec. 13-14. . . . . . . . . . . . . San Francisco, CA . . . . . . . 2236-DY4-00385
2 days/1.2 CEUs
$1,795/AMA Members $1,595
AMA Members save $200.
1-800-262-9699 www.amanet.org 15
BUSINESS WRITING

Business Writing for the Nonnative English Speaker

SEMINAR #2266

FA C U LT Y S P O T L I G H T *
Produce English-language documents that any reader can Katherine Anttila has
easily understand and that achieve your intended results. been a communication and
training professional on
This seminar is specifically designed for nonnative English-speaking business topics ranging from inter-
professionals. In three days, you’ll learn an overall approach to and practical personal communications,
techniques for creating effective business documents while focusing on applying to presentation skills, to
correct English grammar, usage and syntax. As the language of global commerce, management skills for over
the ability to write in English is essential to success in business today. 20 years. She has devel-
oped award-winning pro-
grams for organizations
BENEFITS OF ATTENDING The Sentence Level such as Bank of America,
• Apply basic parts of sentences—subjects Levi Strauss & Co., Hewlett-Packard Company
• Assert your purpose in a document using
and predicates and Charles Schwab. Ms. Anttila holds a B.A.
the appropriate tone and style
in Journalism and an M.S. in Education from
• Write and organize effective paragraphs • Avoid common sentence errors Indiana University.
expressing yourself clearly and precisely • Employ concepts of sentence variety for
• Recognize and write effective English better style *This seminar is also taught by other communication
sentences experts.
The Word Level
• Distinguish and apply correct English
• Apply basic principles of English
grammar and usage
grammar and usage
• Revise and edit documents professionally SCHEDULE
• Employ correct English vocabulary
• Differentiate commonly confused words
Tips for High-Impact Writing Aug. 9-11 . . . . . New York, NY . . . . . . 2266-DY4-00212
and terms
Sept. 27-29. . . . San Francisco, CA . . . 2266-DY4-00213
• Use correct punctuation, capitalization, Oct. 20-22 . . . . New York, NY . . . . . . 2266-DY4-00214
TOPICS COVERED abbreviations and number formats Nov. 17-19 . . . . Arlington, VA. . . . . . . 2266-DY4-00215
The Document Level • Write concisely Nov. 29-Dec. 1 . New York, NY . . . . . . 2266-DY4-00216
• Name six types of documents and their • Apply principles of “linguistic etiquette” 3 days/1.8 CEUs
purpose • Revise for completeness, unity and $2,095/AMA Members $1,895
• Select the elements appropriate for each coherence AMA Members save $200.
type of document
Action Planning
• Describe the importance of knowing your
audience • Identify what you will focus on applying
to improve your English writing and what
• Describe the steps in the writing process
you will do to continue and track your Polished conversational and
• State special considerations for writing progress
e-mails writing skills are critical to success.
See Business Conversation Skills for the
The Paragraph Level EXTRA
Nonnative English Speaker, seminar #2150
Throughout the three days you will practice
• Define and apply the qualities of a good on page 14.
paragraph—emphasis, unity, coherence what you learn by writing your own well-
and variety structured work-related documents and
• Recognize various principles for ordering critique, edit, analyze and improve on your
paragraphs and select the best one for a writing at each level of the process.
specific purpose
WHO SHOULD ATTEND
• Recognize and use structural elements to
Nonnative English-speaking business profes-
aid the reader’s comprehension
sionals who would like to improve their
fundamental business writing skills.

16 For additional dates and locations or to register—1-800-262-9699 www.amanet.org


How to Sharpen Your Business Writing Skills
SEMINAR #2516
Compose powerful, professional documents that get
attention and prompt action.
To attract the attention of today’s busy readers, you must respond to their need
for clarity and conciseness in written communication. In this four-day workshop,
you will overcome “writer’s block,” learn to recognize and avoid common
mistakes and receive a tool kit of proven techniques for delivering information
powerfully, persuasively and professionally.
BENEFITS OF ATTENDING
• Update and improve your writing style for
more effective and persuasive e-mails,
memos, letters and reports
• Organize your documents with your
readers’ needs in mind
• Create reader-friendly layouts to highlight
information
• Craft sentences that get and hold your
readers’ attention
• Edit your writing for clarity
• Avoid archaic expressions and common
grammar, punctuation and usage errors
TOPICS COVERED
Seven General Concepts
• State your purpose quickly
• Separate details from actions
• Write conversationally to engage readers
• Update your writing style for today’s
business environment
• Be specific and concrete
• Be personal and positive
• Avoid overworked words and phrases
Organizing Information
• How to start writing quickly
• Organize information to help your
readers
• “Data dumping” and mind mapping
as organizational tools
Being Concise and Clear
• Measure your writing efficiency
• Recognize and eliminate unnecessary
words, phrases and repetition
• What motivates people to read
• Substitute heavy, confusing phrases
with simple language
• Techniques for writing concretely
All AMA seminars are GSA approved and can be delivered onsite.
Using Strong Verbs
• How strong verbs improve writing
• Identify and avoid passive verbs
Writing Letters
• Salutations and openings that get
attention
• Effective transitional sentences and
closings
• Personalize your letters to create
interest and establish credibility
• How to be positive and convey sincerity
• Write refusal letters with clarity and tact
Reviewing Mechanics
• Correct grammar, punctuation and
usage
• Using parallel construction
• Proofreading techniques
Showing Emphasis
• Structure sentences for greater impact
• Reduce unnecessary story details
• Design your page effectively
Writing E-Mails, Memos and Reports
• Write simple, to-the-point e-mails
• Create attention-getting subject lines
• How to write a strong lead sentence
• Use a reader-friendly layout
• Best practices of e-mail etiquette
• Organize your findings into a concise,
effective format
• Design strong and powerful paragraphs
• Add graphic elements to organize and
support your ideas
• Use an effective format for proposals
“After this course, I feel more confident and I feel that I have
received techniques that will strengthen my writing.”
—Lance McCluney
Environmental Protection Agency
1-800-262-9699
BUSINESS WRITING
ᗂ
BEST
SELLER
ᗂ
FA C U LT Y S P O T L I G H T *
Joan Rubenstein, a con-
sultant and trainer, helps
clients increase their effec-
tiveness through executive
coaching, consultations and
workshops. Among those
she has assisted in improv-
ing written and oral com-
munication, productivity
and quality are the Girl
Scouts of America, Social
Security Administration, Elizabeth Arden, Volvo
North America and NYNEX.
*This seminar is also taught by other communication
experts.
SCHEDULE
Aug. 9-12 . . . . . Arlington, VA. . . . . . . 2516-DY4-00935
Aug. 23-26 . . . . New York, NY . . . . . . 2516-DY4-00932
Aug. 30-Sept. 2 Chicago, IL. . . . . . . . . 2516-DY4-00931
Sept. 20-23. . . . New York, NY . . . . . . 2516-DY4-00934
Oct. 4-7 . . . . . . Arlington, VA. . . . . . . 2516-DY4-00936
Oct. 11-14 . . . . San Francisco, CA . . . 2516-DY4-00937
Oct. 18-21 . . . . New York, NY . . . . . . 2516-DY4-00938
Nov. 1-4 . . . . . . New York, NY . . . . . . 2516-DY4-00939
Nov. 15-18 . . . . Atlanta, GA . . . . . . . . 2516-DY4-00948
Nov. 15-18 . . . . Houston, TX. . . . . . . . 2516-DY4-00940
Nov. 29-Dec. 2 . New York, NY . . . . . . 2516-DY4-00941
Dec. 6-9 . . . . . . San Francisco, CA . . . 2516-DY4-00942
Dec. 13-16 . . . . Arlington, VA. . . . . . . 2516-DY4-00943
4 days/2.4 CEUs
$2,345/AMA Members $2,095
AMA Members save $250.
WHO SHOULD ATTEND
All business professionals who are required to
present ideas in writing.
BONUS
Bring a current project and get one-on-one
feedback from your course leader.
Note: This course focuses on business writing
skills. Participants interested in improving
grammar should register for The Grammar
Course, seminar #2236, page 15.
www.amanet.org 17
 BUSINESS WRITING
ᗂ
BEST AMA’s 2-Day Business
SELLER
ᗂ Writing Workshop SEMINAR #2211
Take the strain out of composing any kind of document..
Would you like a quick, easy and painless method for composing documents—
letters, memos, reports, proposals and performance appraisals—in an organized
format? Now you can streamline the writing process and save time by focusing
on what to write—instead of how to write it.
BENEFITS OF ATTENDING
• Start and finish documents quickly and
painlessly
• Write with greater clarity so your reader
always understands you
• Arrange your ideas in a logical pattern
• Get rid of “fluff” and produce more
concise content
• Approach writing tasks with confidence
TOPICS COVERED
Guidelines for Effective Business Writing
• Principles that ensure effective business
writing
• The need for planning and establishing
purpose
• How to meet the reader’s needs and
expectations
• How to use techniques for overcoming
writer’s block
Writing the First Draft
• Achieve clarity and precision in daily
business writing
• The role of word choice
• How to construct sentences that are
clear and direct
• How to use linking words and phrases
in sentences and paragraphs
• Active and passive voice and parallelism
• How to employ various patterns of
organizing information
“I am thrilled to apply the techniques I learned immediately!”
18 For additional dates and locations or to register—1-800-262-9699
Memos and Letters
• Guidelines for writing effective memos
and letters
• The importance of opening sentences
• How and when to use persuasive,
positive and negative words
• How to use appropriate tone
Composing E-Mail
• Guidelines for writing effective e-mail
• The importance of subject lines
Editing and Proofreading the Final
Version
• How to recognize common
proofreading errors
• Techniques for effective editing and
proofreading
• Methods for revising the first draft
• How to avoid sexist or offensive
language
• Understanding often confused words
EXTRA
Bring a current project and get one-on-one
feedback from your course leader.
WHO SHOULD ATTEND
Business professionals at any level, who
need to save time by streamlining their
writing process.
—Edie Mitchell
Time Warner Inc..
www.amanet.org
Also available as a
Live Online Seminar
FA C U LT Y S P O T L I G H T *
Philip Vassallo, Ph.D. has
developed, delivered and
supervised communication
training programs for a
wide range of adminis-
trative and technical pro-
fessionals in corporate,
government and academic
environments. Dr. Vassallo
is a columnist on effective
writing and education issues
and is the author and co-author of many books
including The Art of On-the-Job Writing.
*This seminar is also taught by other business
communication experts.
SCHEDULE
Aug. 9-10 . . . . . New York, NY . . . . . . 2211-DY4-00276
Aug. 23-24 . . . . Dallas, TX. . . . . . . . . . 2211-DY4-00282
Sept. 13-14. . . . New York, NY . . . . . . 2211-DY4-00277
Sept. 20-21. . . . San Francisco, CA . . . 2211-DY4-00295
Sept. 23-24. . . . Chicago, IL. . . . . . . . . 2211-DY4-00278
Sept. 30-Oct. 1 . Arlington, VA. . . . . . . 2211-DY4-00283
Oct. 11-12 . . . . New York, NY . . . . . . 2211-DY4-00284
Nov. 11-12 . . . . Atlanta, GA . . . . . . . . 2211-DY4-00285
Nov. 11-12 . . . . New York, NY . . . . . . 2211-DY4-00286
Dec. 9-10 . . . . . Chicago, IL. . . . . . . . . 2211-DY4-00288
Dec. 13-14 . . . . Arlington, VA. . . . . . . 2211-DY4-00289
Dec. 16-17 . . . . New York, NY . . . . . . 2211-DY4-00290
2 days/1.2 CEUs
$1,895/AMA Members $1,695
AMA Members save $200.
LIVE ONLINE SCHEDULE
Aug. 3-24, 2010, Tues. 2-5 pm ET
(4 lessons) . . . 2211-DY4-00281
1.2 CEUs/$1,895/AMA Members $1,695
 BUSINESS WRITING

Writing for the Web Effective Technical Writing

SEMINAR #2182 SEMINAR #2216

Create online content that connects with
readers to achieve better results.
As businesses expand their web marketing and promotion, and
as more and more professionals take on responsibilities that
include writing online content, the need for web-specific
writing skills is increasing. But many e-venues such as intranets,
blogs, e-newsletters and even company websites are being
written incorrectly or with minimal and often adverse
effectiveness. This hands-on, 2-day writing program offers skills,
tools and professional instructor feedback to help anyone who
creates, revises or maintains online content connect with their
target audience—and achieve improved results.
BENEFITS OF ATTENDING
• Understand the unique challenges of writing for the online
reader and how to connect with them
• Learn to write relevant, concise content and to structure it
effectively
• Become proficient in the art of blogging for business
• Understand fundamental principles of web optimization
• Know basic graphic design principles
• Learn basic web-building terms (HTML, meta-tags, SEO, etc.)
• Focus on reader and business needs to produce better results
• Enhance usability and access to reach a broader audience
TOPICS COVERED
• Web content fundamentals: writing and organizing for
maximum effectiveness
• Rules of web writing and how it differs from other forms of
promotional writing
• Structuring your content for optimum usability and impact
• Search engine optimization for writers and how it must affect
content
• Best practices and tested approaches to online business writing
• Connecting with your audience: knowing their needs and
writing copy that resonates for them
WHO SHOULD ATTEND
All business professionals who write online content, including
content managers and editors, online help writers, business ana-
lysts and administrators, programmers, webmasters, copywriters,
web content writers, designers and developers as well as market-
ing managers, brand managers and coordinators.
Note: Participants must bring a laptop computer with a recent
version of MS Word.
SCHEDULE
Sept. 16-17 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2182-DY4-00008
Oct. 18-19 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2182-DY4-00010
Nov. 11-12 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2182-DY4-00011
Dec. 13-14. . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2182-DY4-00012
2 days/1.2 CEUs
$1,895/AMA Members $1,695
AMA Members save $200.
Improve your technical writing—without
compromising your technical message.
If writing technical information and effective memos, letters,
reports, manuals, instructions, documentation, specifications or
proposals is a tough proposition—this program is for you.
This intensive three-day seminar will show you proven approaches
and techniques that you can apply back on the job to write crisp,
clear, accessible technical written communications. Bring a current
project and get one-on-one feedback.
BENEFITS OF ATTENDING
• Organize your material by purpose and audience
• Write with greater clarity and precision—in less time
• Present complex technical information simply
• Know the purpose of your writing before you begin
• Recognize the needs of your audience
• Learn how to use illustrations
• Produce final drafts to make the “write” impression with your
superiors
TOPICS COVERED
• The basics of good technical writing
• Understand the needs of your audience
• Plan and organize the project
• Overcome “writer’s block”
• Select the appropriate format for your audience
• Prepare manuals, proposals and documentation
• Understand sentence structure and powerful word usage
• The essentials of electronic writing
• Simplify complex information/edit and revision techniques
• Incorporate graphs, charts and tables
EXTRA
Bring a sample writing piece for one-on-one feedback.
WHO SHOULD ATTEND
Engineers, scientists, IT/computer personnel and people in R&D
and other technical areas who are required to present ideas
in writing.
SCHEDULE
Aug. 11-13 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2216-DY4-00262
Aug. 18-20 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2216-DY4-00260
Sept. 20-22 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2216-DY4-00264
Oct. 4-6. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2216-DY4-00265
Oct. 20-22 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2216-DY4-00266
Nov. 10-12 . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . 2216-DY4-00267
Nov. 29-Dec. 1. . . . . . . . . . New York, NY . . . . . . . . . . 2216-DY4-00268
3 days/1.8 CEUs
$2,095/AMA Members $1,895
AMA Members save $200.

All AMA seminars are GSA approved and can be delivered onsite. 1-800-262-9699 www.amanet.org 19
 ASSERTIVENESS
ASSERTIVENESSSKILLS
SKILLS
ᗂ
BEST Assertiveness
SELLER Training SEMINAR #2188
ᗂ
Gain more confidence decisiveness and respect.
Learn powerful tools for assertiveness to help you deal with
conflict at all levels in the organization, discover techniques on
how to be an assertive communicator, acquire ways to handle
receiving and giving feedback and address business etiquette
when professionalism and assertiveness are required. You’ll
assess your areas of strength and growth in this critical skill,
understand how social styles affect assertiveness behaviors and
benefit by learning steps for conflict resolution. Overall enhance
your assertiveness skills for immediate on the job use.
BENEFITS OF ATTENDING
• Gain essentials of assertiveness
• Practice assertiveness behaviors through verbal and visual
techniques
• Address assertive issues in both your personal life and
business life
• Learn the nuances of etiquette and how it relates to
assertiveness and self-esteem
• Apply your newly learned skills to relevant, on-the-job
situations
TOPICS COVERED
• Differences in behavioral styles—passive, aggressive and
assertive
• Identify techniques for ways to improve self-esteem
• Improve communication with different social styles
• Risks and benefits in becoming assertive
• Factors that influence your level of assertiveness
• The role of social styles in assertive communication
• A five-step model for conflict resolution
• Appropriate assertiveness in common workplace situations
• Achieving a healthy balance personally and professionally
WHO SHOULD ATTEND
Business professionals who want to acquire the essential
assertiveness skills.
SCHEDULE
Aug. 11-13 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2188-DY4-00072
Aug. 23-25 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2188-DY4-00069
Sept. 8-10 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2188-DY4-00071
Sept. 22-24 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2188-DY4-00076
Oct. 4-6. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2188-DY4-00077
Oct. 20-22 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2188-DY4-00078
Nov. 8-10 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2188-DY4-00079
Nov. 15-17 . . . . . . . . . . . . Houston, TX . . . . . . . . . . . 2188-DY4-00080
Dec. 8-10. . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2188-DY4-00081
Dec. 15-17. . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2188-DY4-00082
Dec. 15-17. . . . . . . . . . . . . New York, NY . . . . . . . . . . 2188-DY4-00083
3 days/1.8 CEUs
$2,095/AMA Members $1,895
AMA Members save $200.
20 For additional dates and locations or to register—1-800-262-9699
Assertiveness Training for
Managers SEMINAR #2527
Learn how to channel assertiveness skills to
interact more effectively with people throughout
your organization.
Mastering assertiveness skills can do a lot more than just help
you win arguments. If you want to enhance your leadership
stature and persuade others to help you reach your goals,
Assertiveness Training for Managers is an important first step.
Learn how your behavior style impacts your overall performance
as a manager. You’ll take stock of your current assertiveness
skills and learn how you can improve them for a more effective
approach. Using the behavior modeling approach toward
assertiveness training, this seminar teaches you how to employ
assertiveness skills to take control of a situation without
alienating others.
BENEFITS OF ATTENDING
• Improve communication by using assertive-responsive skills
• Acquire a more polished and powerful communication style
and let your leadership ability emerge
• Tap other people’s resources to get the job done
• Empower yourself and your staff
• Exercise greater influence on others
TOPICS COVERED
• How your perceptions determine your reactions
• Operate consciously vs. unconsciously
• Guidelines for achieving your objectives through assertive-
responsive behavior
• Develop your own self-improvement plan
• Use assertive-responsive techniques to identify what you
want—and then go after it
WHO SHOULD ATTEND
Experienced managers and seasoned professionals with four or
more years of experience who want to build their strengths, resolve
conflicts smoothly and exercise greater influence on others.
SCHEDULE
Aug. 16-18 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2527-DY4-00810
Nov. 1-3 . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2527-DY4-00811
Dec. 1-3. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2527-DY4-00812
3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.
www.amanet.org
 ASSERTIVENESS SKILLS
Also available as a
Live Online Seminar
ᗂ
Assertiveness Training for BEST
SELLER
Women in Business SEMINAR #2528 ᗂ

FA C U LT Y S P O T L I G H T *
Strengthen your leadership ability and image. Dr. Elaine Ré holds a Ph.D.
Now and then you’re going to overreact or underreact. You’ll blurt out in interpersonal communi-
cation and communication
something that you wish you hadn’t and hurt someone whose opinion you
environments from New
value. The assertive person usually sends the right signals and gets the right York University. She has
responses. By knowing how to handle yourself in just about any situation that been involved in the fields
comes up—without seeming either shy or pushy—you’ll get things done and get of communication, man-
what you want. You’ll command respect. agement and negotiation
Here’s assertiveness at its best. As you learn, practice and refine this skill, you’ll since 1967. Over the years,
also share your concerns with other women executives in a comfortable, Dr. Ré has worked with
supportive and informal learning environment. major public-sector clients in
the United States and Europe.

*This seminar is also taught by other communication

BENEFITS OF ATTENDING
• Deal with conflicts confronting women
• Recognize your strengths and weaknesses
• Practice assertive behaviors in challenging
situations
• Overcome obstacles to assertiveness
• Build and project a positive self-image
• Assess your stress and adopt assertive
techniques to help manage it
• Develop an assertive action plan
• Use assertive communication techniques:
verbal, nonverbal and assertive listening
• Develop an assertive delegation strategy
TOPICS COVERED
Assessing Yourself
• Identify and own your strengths
• Outline conflicting roles and know how
to reduce role conflict
Asserting Yourself
• Define and distinguish between the basic
response styles of nonassertion, assertion
and aggression
• Avoid being manipulated by others
Practice Assertive Techniques
• Use a successful formula for assertion
• Say “no” and survive
• Understand assertive techniques of
fogging, broken record, negative
assertion, negative inquiry and
compromise
• Understand the differences between
verbal, nonverbal “mantalk” and
“womanspeak”
• Send harmonious messages
• Listen assertively
experts.
Succeeding at the Bargaining Table
• Identify assumptions about negotiation
and how these impact abilities SCHEDULE
• Discuss the effect of gender on
negotiation practices and experiences Aug. 4-6 . . . . . . San Francisco, CA . . . 2528-DY4-00737
Aug. 16-18 . . . . Chicago, IL. . . . . . . . . 2528-DY4-00738
• Benefit from seven suggestions for
Aug. 25-27 . . . . Arlington, VA. . . . . . . 2528-DY4-00735
negotiating more effectively
Aug. 30-Sept. 1 Atlanta, GA . . . . . . . . 2528-DY4-00739
• Develop a personal negotiation plan Sept. 22-24. . . . New York, NY . . . . . . 2528-DY4-00740
Overcoming Obstacles to Assertiveness Sept. 29-Oct. 1 . San Francisco, CA . . . 2528-DY4-00744
Oct. 13-15 . . . . Arlington, VA. . . . . . . 2528-DY4-00745
• Pinpoint internal obstacles to
Oct. 25-27 . . . . New York, NY . . . . . . 2528-DY4-00746
assertiveness and practice control
Nov. 1-3 . . . . . . Chicago, IL. . . . . . . . . 2528-DY4-00747
strategies
Nov. 15-17 . . . . Morristown, NJ . . . . . 2528-DY4-00748
• Discuss self-reliance and describe special Nov. 29-Dec. 1 . San Francisco, CA . . . 2528-DY4-00749
support systems Dec. 6-8 . . . . . . New York, NY . . . . . . 2528-DY4-00750
• Recognize your specific anger buttons Dec. 13-15 . . . . Atlanta, GA . . . . . . . . 2528-DY4-00751
and how to deal with them productively
3 days/1.8 CEUs
• Describe how men use anger and
$2,195/AMA Members $1,995
discuss ways to face angry men
AMA Members save $200.
• Demonstrate techniques for preventing
and coping with stress
LIVE ONLINE SCHEDULE
• Select new approaches to work/family
puzzles Oct. 27-Nov. 17, 2010, Wed. 2-5 pm ET
(4 lessons) . . . 2528-DY4-00758
Assertive Action Planning
1.2 CEUs/$2,195/AMA Members $1,995
• Describe and demonstrate ten steps
toward continuing assertiveness
WHO SHOULD ATTEND
Female business professionals who want to
build their strengths, improve their communi-
cation, conflict resolution, delegation and
action-planning skills.
“Great, validating and inspiring seminar. I’ve come away with a greater
understanding of myself and how to work with those feelings.”
—Ruth Erickson
Microsoft

All AMA seminars are GSA approved and can be delivered onsite. 1-800-262-9699 www.amanet.org 21
 NEGOTIATION/INFLUENCE SKILLS
Also available as a
Live Online Seminar
ᗂ
BEST Getting Results Without
SELLER
ᗂ Authority SEMINAR #2532
SCHEDULE
How do you get results from people who don’t work for you? Aug. 2-4 . . . . . . New York, NY . . . . . . 2532-DY4-00653
Aug. 9-11 . . . . . Chicago, IL. . . . . . . . . 2532-DY4-00654
• You are asked to lead a task force and one of the members just happens Aug. 16-18 . . . . Arlington, VA. . . . . . . 2532-DY4-00655
to be a VP. Do you have the confidence to handle this? Aug. 16-18 . . . . San Francisco, CA . . . 2532-DY4-00656
• You’re on a tight deadline. Can you get another manager’s assistant to set Aug. 25-27 . . . . Dallas, TX. . . . . . . . . . 2532-DY4-00658
aside their tasks—and help you with yours? Aug. 30-Sept. 1 Chicago, IL. . . . . . . . . 2532-DY4-00660
• You have to stand in for your boss. Can you direct your colleagues Aug. 30-Sept. 1 New York, NY . . . . . . 2532-DY4-00661
Sept. 8-10. . . . . San Francisco, CA . . . 2532-DY4-00662
without generating animosity?
Sept. 15-17. . . . Arlington, VA. . . . . . . 2532-DY4-00663
Whether you’re dealing with bosses, colleagues, staff members or senior manage- Sept. 15-17. . . . Atlanta, GA . . . . . . . . 2532-DY4-00667
ment, winning respect and cultivating influence and cooperation are essential to Sept. 20-22. . . . Richmond, VA . . . . . . 2532-DY4-00706
career success. At this seminar, you’ll focus on the key elements of influencing others Sept. 27-29. . . . Cincinnati, OH . . . . . . 2532-DY4-00707
when there is a lack of authority—personal power, persuasion and negotiation. Sept. 29-Oct. 1 . Houston, TX. . . . . . . . 2532-DY4-00668
You’ll practice influencing techniques right from day one through the final activity Oct. 6-8 . . . . . . San Francisco, CA . . . 2532-DY4-00669
Oct. 11-13 . . . . New York, NY . . . . . . 2532-DY4-00670
on day three—and enhance your learning with videos, exercises, assessment tools
Oct. 18-20 . . . . Arlington, VA. . . . . . . 2532-DY4-00671
and group discussions. Oct. 20-22 . . . . Chicago, IL. . . . . . . . . 2532-DY4-00672
Oct. 25-27 . . . . Pittsburgh, PA . . . . . . 2532-DY4-00708
Oct. 27-29 . . . . Memphis, TN . . . . . . . 2532-DY4-00709
BENEFITS OF ATTENDING Personal Preferences Nov. 1-3 . . . . . . Minneapolis, MN . . . . 2532-DY4-00710
• Establish or regain credibility so you can • Linkages between personal styles and Nov. 1-3 . . . . . . Philadelphia, PA . . . . . 2532-DY4-00673
begin to influence reciprocity, relationship, partnership Nov. 3-5 . . . . . . Boston, MA . . . . . . . . 2532-DY4-00674
Nov. 8-10 . . . . . New York, NY . . . . . . 2532-DY4-00675
• Use your power base to persuade • Style indicator and interpretation tool
Nov. 8-10 . . . . . San Francisco, CA . . . 2532-DY4-00676
• Understand the person you’re trying to • Blind spots in your self-knowledge Nov. 10-12 . . . . Arlington, VA. . . . . . . 2532-DY4-00677
influence • The negative attribution cycle Nov. 10-12 . . . . Chicago, IL. . . . . . . . . 2532-DY4-00678
• Create a collaborative work environment Nov. 15-17 . . . . Lake Buena Vista, FL. . 2532-DY4-00679
Persuasion
for faster, better results Nov. 17-19 . . . . Durham, NC . . . . . . . 2532-DY4-00711
• Key components of persuasion: Nov. 29-Dec. 1 . San Francisco, CA . . . 2532-DY4-00680
• Let work styles and communication
discovery, preparation, dialogue Dec. 1-3 . . . . . . Chicago, IL. . . . . . . . . 2532-DY4-00681
differences work for, not against, you
• Adjusting to different audiences Dec. 1-3 . . . . . . Morristown, NJ . . . . . 2532-DY4-00682
• Sell ideas and implement change
• Understanding the other person Dec. 6-8 . . . . . . Arlington, VA. . . . . . . 2532-DY4-00683
• Achieve trust and give-and-take Dec. 6-8 . . . . . . Houston, TX. . . . . . . . 2532-DY4-00684
relationships up, down and across the • The role of investment and risk
Dec. 8-10 . . . . . Denver, CO . . . . . . . . 2532-DY4-00712
organization • Achieving credibility
Dec. 8-10 . . . . . Hartford, CT. . . . . . . . 2532-DY4-00713
• Project self-confidence • Managing stakeholders Dec. 13-15 . . . . Atlanta, GA . . . . . . . . 2532-DY4-00685
• Adapt your style to the person or situation • Reaching a common goal Dec. 13-15 . . . . New York, NY . . . . . . 2532-DY4-00686
• Identify various negotiating techniques • Selling your position by providing 3 days/1.8 CEUs/18 PDUs
that promote win-win outcomes evidence
$2,195/AMA Members $1,995
• Connecting emotionally AMA Members save $200.
TOPICS COVERED • Listening and questioning
Personal Power • Practicing persuasion techniques LIVE ONLINE SCHEDULE
• Understanding your personal power
When Conflict Comes Between You and Oct. 5-26, 2010, Tues., 2-5 pm ET
• Personal power behaviors
Your Desired Results (4 lessons) . . . 2532-DY4-00729
• Attributes of effective/ineffective
• Approaches to conflict resolution 1.2 CEUs/12 PDUs • $2,195/AMA Members $1,995
influencers
• Giving and receiving feedback
• Your power relative to the other person
• Using a win-win mindset
• Influence strategies WHO SHOULD ATTEND
• Commitment Model: why commitment Getting Better Results Through Business professionals who need to get work
from others doesn’t happen by chance Negotiation done through others as well as those who
• Power, information, timing and approach need to convince another person to buy into
Reciprocity and Relationships:
The First Step in the Influence Process • Basic principles of negotiation an idea or follow up on a request.
• Mental model of influence • Various steps in negotiation
AMA has been reviewed and
• Principles of reciprocity Developing an Action Plan approved as a provider of
• Building relationships project management training
by the Project Management
• Creating partnerships Institute (PMI).

22 For additional dates and locations or to register—1-800-262-9699 www.amanet.org


Also available as a
Live Online Seminar
Negotiating to Win
SEMINAR #2513
Gain the skills, insights and competencies required in all
negotiations—in every industry—at every level.
Whether it’s allocating resources for a project, funding a new initiative or establishing
a supply chain for a new product or service, negotiation is inevitably at the heart of
the process. But few people understand the structure, techniques and approaches
available to them as they seek to positively influence an outcome.
This hands-on seminar gives you a step-by-
step guide to effective negotiation. You
must identify the problem, understand it
from the other’s perspective, generate alter-
native solutions and select a solution that
benefits both sides. All parties need each
other to achieve their goals. Negotiation
focuses on solving the problem and closing
the gap between what both parties want.
BENEFITS OF ATTENDING
• Know when—and when not—to negotiate
• Develop an effective plan and strategy for
any negotiation
• Know what behavior to adapt at each
stage of the negotiation
• Adjust your communication style to
achieve desired results
• Successfully apply the principles of
persuasion to any negotiation situation
• Effectively negotiate face-to-face, on the
phone or through e-mail and other media
TOPICS COVERED
What Is Negotiation?
• The basic concepts of negotiation
• What is negotiable in typical business
situations
• Identify approaches to negotiation
Negotiation Stages
• Identify the six stages of negotiation
• Use appropriate behaviors in each of the
stages
• Define the influences on the negotiation
process
Planning Your Negotiation
• Plan a negotiation
• Determine a settlement range
• Apply the planning framework in practice
negotiation
All AMA seminars are GSA approved and can be delivered onsite.
NEGOTIATION / INFLUENCE SKILLS
Persuasion
• Apply the persuasion process
• Use the frame/reframe process to
understand the other party
• Examine possible approaches to use
when there is confrontation
• Use listening skills in the negotiation
process
Communication
• Explain the four dimensions of DISC and
the style tendencies of each
• Describe the characteristics of dual styles
and their impact on negotiations
• Describe how to adapt style to maximize
the results of negotiations
• Identify why negotiations become derailed
and how to avoid negotiation traps
Crafting a Strategy for Your Negotiation
• Plan a strategy to apply to your
negotiations
• Describe the process of identifying a
problem or issue for negotiation
• Identify steps and techniques for
choosing appropriate communication
methods
• Create and apply a strategy for a
business negotiation simulation
Action Plan
EXTRA
Leave with AMA’s Negotiation Planner to
help you prepare your negotiations every
step of the way and effectively apply your
newly learned know-how.
WHO SHOULD ATTEND
Those responsible for negotiating the best
possible terms of an agreement for their
organization.
Note: This program is not intended for
labor union negotiators on either side.
1-800-262-9699
ᗂ
BEST
SELLER
ᗂ
FA C U LT Y S P O T L I G H T *
Sam Blank is certified as a
conflict resolution specialist
by the International Center
for Cooperation and
Conflict Resolution and the
State of New York. An
instructional designer and
senior trainer for over 30
years, he has been involved
nationally and internation-
ally in the areas of negotia-
tion and mediation, conflict resolution,
communications, crisis management and
leadership development..
*This seminar is also taught by other communication
experts.
SCHEDULE
Aug. 9-11 . . . . . Parsippany, NJ . . . . . . 2513-DY4-01000
Aug. 11-13 . . . . San Francisco, CA . . . 2513-DY4-01001
Aug. 18-20 . . . . Chicago, IL. . . . . . . . . 2513-DY4-01002
Aug. 30-Sept. 1 New York, NY . . . . . . 2513-DY4-01003
Sept. 13-15. . . . Arlington, VA. . . . . . . 2513-DY4-01004
Sept. 20-22. . . . Dallas, TX. . . . . . . . . . 2513-DY4-01006
Oct. 4-6 . . . . . . Chicago, IL. . . . . . . . . 2513-DY4-01007
Oct. 13-15 . . . . Boston, MA . . . . . . . . 2513-DY4-01008
Oct. 18-20 . . . . San Francisco, CA . . . 2513-DY4-01009
Oct. 20-22 . . . . New York, NY . . . . . . 2513-DY4-01010
Nov. 3-5 . . . . . . Las Vegas, NV . . . . . . 2513-DY4-01011
Nov. 8-10 . . . . . Atlanta, GA . . . . . . . . 2513-DY4-01012
Nov. 15-17 . . . . Chicago, IL. . . . . . . . . 2513-DY4-01013
Nov. 15-17 . . . . New York, NY . . . . . . 2513-DY4-01014
Dec. 1-3 . . . . . . San Francisco, CA . . . 2513-DY4-01015
Dec. 6-8 . . . . . . New York, NY . . . . . . 2513-DY4-01016
Dec. 13-15 . . . . Arlington, VA. . . . . . . 2513-DY4-01017
3 days/1.8 CEUs/18 PDUs
$2,195/AMA Members $1,995
AMA Members save $200.
LIVE ONLINE SCHEDULE
Sept. 9-30, 2010, Thurs. 2-5 pm ET
(4 lessons) . . . 2513-DY4-01024
Oct. 28-Nov. 18, 2010, Thurs. 2-5 pm ET
(4 lessons) . . . 2513-DY4-01025
1.2 CEUs/12 PDUs
$2,195/AMA Members $1,995
AMA has been reviewed and
approved as a provider of project
management training by the Project
Management Institute (PMI).
www.amanet.org 23
 NEGOTIATION/INFLUENCE SKILLS PRESENTATION SKILLS

Expanding Your Influence Projecting a Positive

Understanding the Psychology Professional Image SEMINAR #2274
of Persuasion SEMINAR #2204 Communicate a winning professional image
in the way you look, act and present yourself.
How can one person get someone to do
Discover a self-image that feels right to you—and looks great
something with ease, while it’s an uphill battle
to clients, colleagues, peers and superiors. This seminar is both
for someone else? “diagnostic” and “prescriptive.” It helps you assess your image
Bringing about the reaction you want from others and expanding and then provides specific suggestions for enhancing it—with
your influence require insights that go beyond the actual process expert coaching—to let you measure your progress.
of influencing—and into the psychology of what really prompts
us to say “yes” or “no.” BENEFITS OF ATTENDING
You’ll uncover persuasion techniques that most people don’t • Look, act and dress to communicate your present position
even know exist and learn how to build your influence by and where you hope to be
applying these principles to any number of business interactions. • Polish your professional speech
• Be aware of corporate protocol and courtesy
BENEFITS OF ATTENDING • Master social etiquette
• Explore the psychology behind persuasion • Develop a positive mental attitude
• Understand the psychological/subconscious triggers that
influence a person’s decision-making process, behaviors and
TOPICS COVERED
reactions • The importance of image to your professional success
• Select and customize the right law(s) of persuasion to apply in • Your self-image and your external image
any situation • How your image influences your performance and the way
• Learn tactics to protect yourself from unethical behavior others respond to you
• Prepare to influence by using the Pre-Persuasion Checklist • The key elements of image
• Nonverbal communication
TOPICS COVERED • Other factors affecting your image
• The psychological foundation to the laws of persuasion • Putting it all together—your total executive image
• Differentiating the psychology of persuasion from the process
of influencing EXTRA
• The relationship of triggers to the laws of persuasion/influence See yourself as others see you—you will be recorded and receive
• Defining the two paths of persuasion—conscious and feedback and helpful recommendations. This recording is yours
subconscious to keep.
• Using the Pre-Persuasion Checklist to determine the
appropriate law(s) of persuasion for a given business situation
WHO SHOULD ATTEND
Upwardly mobile business professionals, including salespeople, who
• Applying the laws of persuasion back on the job
want to project a positive professional image for every occasion.
EXTRA
Receive a complimentary copy of Maximum Influence: The 12 SCHEDULE
Universal Laws of Power Persuasion by Kurt Mortensen when you Aug. 2-3 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2274-DY4-00407
attend this seminar. Sept. 13-14 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2274-DY4-00409
Oct. 25-26 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2274-DY4-00410
WHO SHOULD ATTEND Nov. 1-2 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2274-DY4-00411
Business professionals at a mid-level position and above who need Dec. 6-7. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2274-DY4-00412
to understand the psychological principles behind how people are 2 days/1.2 CEUs
convinced to do something. $1,895/AMA Members $1,695
AMA Members save $200.
SCHEDULE
Aug. 5-6 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2204-DY4-00013
Sept. 9-10 . . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . 2204-DY4-00019
Sept. 20-21 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2204-DY4-00014
Oct. 7-8. . . . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2204-DY4-00020
Nov. 11-12 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2204-DY4-00021 “Highly recommend this seminar to anyone.”
Dec. 2-3. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2204-DY4-00022 —Greg DePinto
2 days/1.2 CEUs Direct Alliance Corporation
$1,995/AMA Members $1,795
AMA Members save $200.

24 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 PRESENTATION SKILLS

ᗂ
Strategies for Developing Effective BEST
SELLER
Presentation Skills SEMINAR #2519 ᗂ

FA C U LT Y S P O T L I G H T *
Transform yourself from inexperienced speaker to skilled Barbara Rocha is director
presenter. of a communications train-
ing firm where she has con-
At this three-day seminar, you’ll learn how to present your ideas with conviction, ducted more than 900 of its
control and poise—and without fear. You’ll gain the specific skills and direction training seminars for well
you need to become comfortable with your own presentation style. And you’ll over 10,000 business execu-
receive expert advice on how to handle especially challenging situations. Most tives. These seminars teach
importantly, you’ll learn how to present by presenting. verbal and written commu-
nications that are tailored
to the specific needs of the
BENEFITS OF ATTENDING Use Visual Aids and Support Materials client. Clients include The
Houston Chronicle, Southern California Edison,
• Tailor your presentation to your audience • Describe the purpose of visual aids and
Turner Construction, Mothers Against Drunk
• Use relaxation techniques to overcome support materials
Drivers and Verizon, among many others.
nervousness • Identify tips for effective composition
• Learn how to project your voice and use of visual content and speaker aids *This seminar is also taught by other communication
pauses to dramatize your point Handle Questions from the Audience
experts.
• Expertly handle difficult questions and • Explain the importance of the question-
situations and-answer session
• Communicate with clarity and conviction SCHEDULE
• Respond professionally to questions
from the audience Aug. 2-4 . . . . . . New York, NY . . . . . . 2519-DY4-01184
TOPICS COVERED Aug. 9-11 . . . . . Chicago, IL. . . . . . . . . 2519-DY4-01185
Balance Verbal and Nonverbal Messages Manage the Presentation Environment Aug. 23-25 . . . . Arlington, VA. . . . . . . 2519-DY4-01186
• Practice nonverbal impact skills to reduce • Describe the advantages and Aug. 30-Sept. 1 San Francisco, CA . . . 2519-DY4-01187
nervousness and to engage the attention disadvantages of different room setups Sept. 8-10. . . . . Chicago, IL. . . . . . . . . 2519-DY4-01188
of your listeners • Be able to anticipate, avoid and handle Sept. 13-15. . . . New York, NY . . . . . . 2519-DY4-01189
equipment problems Oct. 4-6 . . . . . . Arlington, VA. . . . . . . 2519-DY4-01192
• Make your content clearer and more
Oct. 11-13 . . . . New York, NY . . . . . . 2519-DY4-01193
memorable
EXTRA Oct. 18-20 . . . . San Francisco, CA . . . 2519-DY4-01194
Develop and Organize Presentation Your presentations will be recorded for Oct. 25-27 . . . . Atlanta, GA . . . . . . . . 2519-DY4-01195
Content playback and review. See for yourself Nov. 1-3 . . . . . . Arlington, VA. . . . . . . 2519-DY4-01196
• Create an audience profile and set Nov. 1-3 . . . . . . New York, NY . . . . . . 2519-DY4-01197
what comes across to an audience. It’s a
presentation parameters Nov. 10-12 . . . . Chicago, IL. . . . . . . . . 2519-DY4-01198
great way to get instant feedback and Nov. 17-19 . . . . Atlanta, GA . . . . . . . . 2519-DY4-01199
• Condense a speech outline into notes helpful recommendations. This recording Dec. 8-10 . . . . . New York, NY . . . . . . 2519-DY4-01200
you can speak from is yours to keep. Dec. 8-10 . . . . . San Francisco, CA . . . 2519-DY4-01201
Prepare to Give the Presentation Dec. 13-15 . . . . Chicago, IL. . . . . . . . . 2519-DY4-01202
WHO SHOULD ATTEND Dec. 15-17 . . . . Arlington, VA. . . . . . . 2519-DY4-01203
• Learn the benefits of rehearsing, adhering Those who give presentations, speak in
to a time frame and speaking from notes 3 days/1.8 CEUs
front of groups or sell ideas to others and
• Reduce stress and speaker’s anxiety have little or no presentation experience. $2,095/AMA Members $1,895
AMA Members save $200.

“I feel like a totally different person presenting now

then before I came in. It’s unbelievable.”
—Christine Jacknick
Teachers College
Columbia University

All AMA seminars are GSA approved and can be delivered onsite. 1-800-262-9699 www.amanet.org 25
 PRESENTATION SKILLS

ᗂ
BEST
SELLER Effective Executive Speaking SEMINAR #2522
ᗂ

FA C U LT Y S P O T L I G H T *
Speak, present and communicate with poise, power and Irv M. Rose specializes
persuasion. in communication skills
(speaking, writing, listen-
Today, presentations and public speeches are very much a part of every executive’s ing), negotiation and sales
responsibilities. Effective executive speaking is what distinguishes the successful training and all areas of
professional from everyone else. This skill is most critical to your success—and to management skills training.
your individual and corporate image. You will learn to use powerful tools and Mr. Rose’s clients include
techniques to turn every speech or presentation into a rewarding one. Eastman Chemical Products,
Inc., General Dynamics,
Hartmarx Corporation, Dun
BENEFITS OF ATTENDING Essentials for Winning Presentations & Bradstreet, American
• Speak and think with greater clarity and Speeches Express, Dow Chemical, IBM and AT&T. He
and purpose, stressing key ideas • Choose appropriate strategies for holds an M.A. from Temple University.
• Face an audience or camera with reaching reluctant, uncommitted and
inactive audiences *This seminar is also taught by other communication
confidence and control and make the experts.
most of your natural speaking style • Design successful, informative,
• Shape and organize your speech or persuasive, entertaining, motivational
presentation to persuade listeners and and special event presentations SCHEDULE
get the response and results you want • Respond in a focused and controlled
fashion to questions and answers Aug. 9-11 . . . . . New York, NY . . . . . . 2522-DY4-01204
• Conquer fear and negative stress
Aug. 18-20 . . . . Atlanta, GA . . . . . . . . 2522-DY4-01209
• Make your performance skills, your sense • Impromptu speechmaking
Aug. 23-25 . . . . Chicago, IL. . . . . . . . . 2522-DY4-01205
of humor and your own personality work Aug. 30-Sept. 1 New York, NY . . . . . . 2522-DY4-01210
for you EXTRA
Sept. 8-10. . . . . Arlington, VA. . . . . . . 2522-DY4-01206
Your presentation will be recorded for
• Give impromptu and prepared speeches Sept. 13-15. . . . San Francisco, CA . . . 2522-DY4-01207
to the class and receive personalized playback and review with feedback from Oct. 4-6 . . . . . . New York, NY . . . . . . 2522-DY4-01211
feedback your course leader. You will see yourself Oct. 11-13 . . . . Chicago, IL. . . . . . . . . 2522-DY4-01212
improve, relax and refine your public Oct. 20-22 . . . . Atlanta, GA . . . . . . . . 2522-DY4-01213
TOPICS COVERED speaking techniques with each perform- Nov. 1-3 . . . . . . San Francisco, CA . . . 2522-DY4-01214
Fundamentals of Executive Speaking ance. This recording is yours to keep. Nov. 3-5 . . . . . . New York, NY . . . . . . 2522-DY4-01215
Skills Nov. 8-10 . . . . . Arlington, VA. . . . . . . 2522-DY4-01216
• Identify the elements of a good
WHO SHOULD ATTEND Dec. 13-15 . . . . New York, NY . . . . . . 2522-DY4-01217
presentation Every executive with some prior public Dec. 15-17 . . . . Chicago, IL. . . . . . . . . 2522-DY4-01218
speaking experience who must speak in Dec. 15-17 . . . . San Francisco, CA . . . 2522-DY4-01219
• Create an individualized speaking skills
profile front of groups, make presentations, 3 days/1.8 CEUs
sell ideas to others or face cameras and $2,195/AMA Members $1,995
• Set personal goals for the development
of speaking skills microphones. AMA Members save $200.

Preparation
• The importance of research and
organization in preparing an effective
presentation
• Illustrate how to plan and prepare strong
beginnings and endings “This class gave me results that were no less than amazing.
• Select and design effective visuals I actually can’t wait to practice them!”
Delivery Skills —Irina Shekhets
• The effective use of voice, action, image JPMorgan Chase
and language in speechmaking
• Apply strategies for positively addressing
speech anxiety
• Practice articulation methods
“Packed with content and kept my attention. The take-aways
included specific ways to improve!”
—Kirk Pekrul
Diversified Investment Advisors

26 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

PRESENTATION
PRESENTATIONSKILLS
SKILLS RELATED SKILLS

Also available as a
PowerPoint Unplugged ® Live Online Seminar

SEMINAR #2170
Time Management SEMINAR #2233

Bring more professionalism and self-assurance

to your presentations.
PowerPoint is a powerful tool that is intended to support
presenters—not compete with or detract from them. That’s why
giving a truly polished and memorable presentation with
PowerPoint starts with “pulling the plug” on PowerPoint: setting
the laptop aside and focusing first on what you want to say and
then on the tools you’re going to use. You will be encouraged to
rethink and sharpen your presenting skills to achieve an optimal
experience for your audience, and greater polish, poise and self-
confidence for you.
BENEFITS OF ATTENDING
• Understand when to use (and not use) PowerPoint
• Get practical tips for effective interaction between the presenter
and the screen, computer and projector
• Achieve simplicity in PowerPoint slides while still holding your
audience’s interest—even when dealing with technical jargon
• Learn graphic design basics to create effective visuals
• Practice in class with presentation equipment
TOPICS COVERED
• You’re the presentation (not the PowerPoint slides)
• Keeping the presentation engaging and interactive
• Choosing a focus—informative or persuasive?
• How to handle legal matter, jargon and other “required
information”
• When you have to cut down from 20 slides (40-50 minutes) to
4 slides (10 minutes)
• Openings, transitioning into the subject and closings
• Bringing all components together for a successful finish
EXTRA
You’ll receive a flash drive with demos and tools for your use, both
during the course and to take with you for handy reference.
WHO SHOULD ATTEND
All business professionals, with some prior presenting experience,
who must speak in front of an audience, make presentations or
sell ideas to others with the use of PowerPoint. Attendees should
have the ability to create basic slides.
Note: Participants must bring a laptop computer with a recent version
of PowerPoint installed.
For basic presentation skills, see Strategies for Developing Effective
Presentation Skills, seminar #2519, page 25.
Get more of the right things done.
Find a balance, achieve goals and be more effective and
productive.
BENEFITS OF ATTENDING
• Set and accomplish goals
• Create priorities and establish realistic boundaries
• Recognize and deal with time-wasters
• Improve concentration and efficiency
• Break indecision and procrastination habits
• Use technology to help manage time
• Create and recharge positive energy
TOPICS COVERED
• Defining goals; establishing important and valid priorities
• Creating a realistic and productive schedule
• Dealing with self-distractions and interruptions
• Increasing productivity by using technology efficiently
• Identifying ways to manage e-mail
• Creating boundaries and balance
• Prioritizing and choosing activities to balance life and work
• Creating a personal “no” script
WHO SHOULD ATTEND
Business professionals who want greater control of their time,
management style and life.
SCHEDULE
Aug. 2-3 . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2233-DY4-01241
Aug. 5-6 . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2233-DY4-01242
Aug. 9-10 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2233-DY4-01243
Aug. 12-13 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2233-DY4-01244
Aug. 16-17 . . . . . . . . . . . . Memphis, TN . . . . . . . . . . 2233-DY4-01299
Aug. 19-20 . . . . . . . . . . . . Minneapolis, MN. . . . . . . . 2233-DY4-01300
Sept. 9-10 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2233-DY4-01245
Sept. 13-14 . . . . . . . . . . . . Cincinnati, OH . . . . . . . . . 2233-DY4-01301
Sept. 13-14 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2233-DY4-01246
Sept. 16-17 . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . 2233-DY4-01247
Sept. 20-21 . . . . . . . . . . . . Garden Grove, CA. . . . . . . 2233-DY4-01248
Sept. 23-24 . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2233-DY4-01249
Sept. 27-28 . . . . . . . . . . . . Parsippany, NJ. . . . . . . . . . 2233-DY4-01258
Sept. 30-Oct. 1 . . . . . . . . . San Francisco, CA . . . . . . . 2233-DY4-01259
Oct. 4-5. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2233-DY4-01260
Oct. 18-19 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2233-DY4-01261
Oct. 21-22 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2233-DY4-01262

PowerPoint® is a registered trademark of Microsoft. For a complete list of dates and locations, visit www.amanet.org
2 days/1.2 CEUs
SCHEDULE $1,895/AMA Members $1,695
Sept. 9-10 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2170-DY4-00021 AMA Members save $200.
Nov. 4-5 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2170-DY4-00022
Dec. 13-14. . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2170-DY4-00023 LIVE ONLINE SCHEDULE
1.5 days/.9 CEU Sept. 13-Oct. 4, 2010, Mon. 2-5 pm ET
$1,345/AMA Members $1,195 (4 lessons) . . . 2233-DY4-01256
AMA Members save $150. 1.2 CEUs/$1,895/AMA Members $1,695

All AMA seminars are GSA approved and can be delivered onsite. 1-800-262-9699 www.amanet.org 27
RELATED SKILLS

Management Skills for New Managers

SEMINAR #2238

SCHEDULE
Gain the core managerial skills you need to succeed. Aug. 2-4 . . . . . . Arlington, VA. . . . . . . 2238-DY4-01720
Aug. 2-4 . . . . . . Durham, NC . . . . . . . 2238-DY4-01785
As a manager, your success is measured not simply by your individual Aug. 4-6 . . . . . . Boston, MA . . . . . . . . 2238-DY4-01721
contribution, but by how well you get the work done with and through others. Aug. 9-11 . . . . . Chicago, IL. . . . . . . . . 2238-DY4-01722
Management Skills for New Managers provides practice in the skills every Aug. 9-11 . . . . . San Francisco, CA . . . 2238-DY4-01723
manager must have in order to achieve team synergy and success. Beginning Aug. 11-13 . . . . New York, NY . . . . . . 2238-DY4-01724
with a self-assessment tool for new managers, you’ll participate in exercises that Aug. 16-18 . . . . Kansas City, KS . . . . . 2238-DY4-01786
pinpoint your strengths and bring to light opportunities for improvement. Aug. 23-25 . . . . Pittsburgh, PA . . . . . . 2238-DY4-01787
Interactive activities take you through the paces of motivation, delegation, Aug. 25-27 . . . . Garden Grove, CA . . . 2238-DY4-01726
communication, performance management and coaching. Aug. 30-Sept. 1 Morristown, NJ . . . . . 2238-DY4-01727
Sept. 8-10. . . . . Arlington, VA. . . . . . . 2238-DY4-01728
Sept. 8-10. . . . . Chicago, IL. . . . . . . . . 2238-DY4-01729
Sept. 13-15. . . . New York, NY . . . . . . 2238-DY4-01730
BENEFITS OF ATTENDING Situational Leadership® II—
Sept. 15-17. . . . San Francisco, CA . . . 2238-DY4-01732
• Gain a deeper understanding of your The Art of Influencing Others*
Sept. 20-22. . . . Atlanta, GA . . . . . . . . 2238-DY4-01733
roles and responsibilities • How to develop people, value Sept. 27-29. . . . Cincinnati, OH . . . . . . 2238-DY4-01790
• Improve communication to effectively set differences and encourage honest Sept. 27-29. . . . Hartford, CT. . . . . . . . 2238-DY4-01789
expectations for yourself and your direct communication Oct. 4-6 . . . . . . Arlington, VA. . . . . . . 2238-DY4-01736
reports • Develop your leadership style to gain Oct. 6-8 . . . . . . Minneapolis, MN . . . . 2238-DY4-01809
• Adapt your leadership style to meet the commitment from your employees Oct. 11-13 . . . . Denver, CO . . . . . . . . 2238-DY4-01791
needs of individual team members • Match your leadership style to your Oct. 11-13 . . . . Memphis, TN . . . . . . . 2238-DY4-01792
• Communicate organizational goals that employee’s developmental needs Oct. 13-15 . . . . New York, NY . . . . . . 2238-DY4-01738
get results Oct. 18-20 . . . . San Francisco, CA . . . 2238-DY4-01739
Coaching for Performance Oct. 20-22 . . . . Richmond, VA . . . . . . 2238-DY4-01793
• Apply delegation strategies to increase • Uncover your coaching strengths Oct. 25-27 . . . . Lake Buena Vista, FL. . 2238-DY4-01740
motivation and productivity Oct. 25-27 . . . . Seattle, WA . . . . . . . . 2238-DY4-01741
• Techniques to improve effectiveness
• Use effective coaching techniques to Nov. 1-3 . . . . . . Arlington, VA. . . . . . . 2238-DY4-01742
• Role-play coaching a staff member
maximize your team’s performance Nov. 1-3 . . . . . . Chicago, IL. . . . . . . . . 2238-DY4-01743
Delegation for Development Nov. 1-3 . . . . . . Durham, NC . . . . . . . 2238-DY4-01794
TOPICS COVERED • Benefits and pitfalls of delegating Nov. 3-5 . . . . . . Dallas, TX. . . . . . . . . . 2238-DY4-01744
Manager Self-Assessment • Learn the steps for delegation success Nov. 3-5 . . . . . . New York, NY . . . . . . 2238-DY4-01745
• Identify what you do well in your new Nov. 8-10 . . . . . San Francisco, CA . . . 2238-DY4-01746
• Practice delegation assignments
role and what you can do even better Nov. 10-12 . . . . Philadelphia, PA . . . . . 2238-DY4-01747
Nov. 15-17 . . . . Boston, MA . . . . . . . . 2238-DY4-01748
• Determine skills that need improvement WHO SHOULD ATTEND
Nov. 15-17 . . . . Kansas City, KS . . . . . 2238-DY4-01795
Managers with one to three years of
Defining Your Role Nov. 15-17 . . . . Pittsburgh, PA . . . . . . 2238-DY4-01796
management experience. Nov. 29-Dec. 1 . Houston, TX. . . . . . . . 2238-DY4-01749
• Your responsibilities and the expectations
of your boss, peers and former colleagues Dec. 1-3 . . . . . . Arlington, VA. . . . . . . 2238-DY4-01750
SPECIAL FEATURE Dec. 1-3 . . . . . . Chicago, IL. . . . . . . . . 2238-DY4-01751
• Create an environment to achieve results Gain valuable information and insight
with and through your team Dec. 1-3 . . . . . . Hartford, CT. . . . . . . . 2238-DY4-01797
into your managerial strengths and weak- Dec. 1-3 . . . . . . San Francisco, CA . . . 2238-DY4-01752
Performance Management nesses and discover what competencies Dec. 6-8 . . . . . . Atlanta, GA . . . . . . . . 2238-DY4-01753
• Differentiate between your responsibilities you need to develop or refine for greater Dec. 6-8 . . . . . . Cincinnati, OH . . . . . . 2238-DY4-01798
and those of your direct reports management success with the New Dec. 8-10 . . . . . Anaheim, CA . . . . . . . 2238-DY4-01754
• Learn what to keep in a personnel file Manager Self-Assessment Tool. Dec. 13-15 . . . . New York, NY . . . . . . 2238-DY4-01755
Dec. 15-17 . . . . Minneapolis, MN . . . . 2238-DY4-01799
Effective Communication Real-World Examples: Techniques and 3 days/1.8 CEUs
• Determine the best communication tools learned throughout this seminar are $2,195/AMA Members $1,995
strategies with your manager and team based on actual day-to-day interactions AMA Members save $200.
• Plan and conduct effective meetings between managers and direct reports.
Motivational Strategies
• Causes of dissatisfaction in your group * See Ken Blanchard’s Situational Leadership® II (SLII®) —a model for developing people and a way for leaders to help
their employees become self-reliant achievers. To be truly effective, leaders’ styles must adapt to the skills and
• Uncover your employees’ motivators and commitment of the people they want to influence. With some people, managers have to provide a great deal of
capitalize on them direction. With others, encouragement and appreciation trigger the best results. Still others deliver their best when
allowed to take the ball and run with it. Situational Leadership® II helps managers become more flexible and
responsive to their employees’ needs.

28 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 RELATED SKILLS
Also available as a
Live Online Seminar

Moving from an Operational

Manager to a Strategic Thinker
SEMINAR #2242
FA C U LT Y S P O T L I G H T *

Thomas J. Mingey has

Create a strategic framework—and capture the opportunities been a leader in the sales
of tomorrow. and marketing industries for
over 30 years. He specializes
If you want to move from being a good manager to being a great manager, this in aiding clients in the selec-
seminar will enable you to take away key insights, ideas and planned actions to tion, motivation and evalua-
add value to your organization and move your team forward for heightened tion of elements of the
success. Take this opportunity to be proactive. Instead of being buried in your market channel, in addition
to designing development
department’s ongoing activities, you will become an innovator, a persuasive
activities to optimize per-
player and a champion for strategic change who adds value to your formance of the channel’s
organization, your customers and your stakeholders. members.

*This seminar is also taught by other management

BENEFITS OF ATTENDING
• Inspire and direct your team to greater
readiness and competitiveness
• Add value to your organization by
understanding the needs and
expectations of your customers
• Anticipate and innovate strategies to link
strategic vision to core capabilities
• Recognize opportunities to influence and
create strategic alliances
• Identify keys strengths and weaknesses in
your work group
• Encourage and support risk taking and
innovation at all levels
• Develop persuasive skills to sell your
strategic ideas
TOPICS COVERED
Developing and Balancing Operational
and Strategic Management Skills
• Establish a working definition of
operational management
• Explore the key attributes of today’s
strategic thinkers
Creating a Strategic Frame of Reference
• Understand the key components of the
strategic model
• Develop a strategic thinker’s approach for
your own work environment
“Excellent seminar! Relevant information! Extremely
helpful tools. Great insight from instructor and peers.”
—Heather Hansen
CareerBuilder.com
Understanding Your Current Operational
Mission: Your Team, Your Customers and
Your Competitors
• Strategic thinking: moving from a
limited context to a broader view
• Understand how to apply a SWOT
analysis to your team
• Create a mission statement defining the
operational reality of your work group
Developing a Strategic Vision:
Moving from What Is to What If
• How to identify priority issues to create
your strategic advantage
• Encourage innovative solutions
• Prepare a draft of a vision statement
Making Your Vision a Reality:
Influencing Key Stakeholders
• Develop their persuasive skills
• Explore options for influencing others
Your Personal Plan: Developing and
Selling Your Vision of the Future
• Communication strategies to sell your
strategic plan
• Conduct key conversations to encourage
innovation and risk taking
WHO SHOULD ATTEND
Managers with five years or less of manage-
ment experience who want to move into a
more strategic role.
experts.
SCHEDULE
Aug. 9-10 . . . . . New York, NY . . . . . . 2242-DY4-00491
Aug. 16-17 . . . . Chicago, IL. . . . . . . . . 2242-DY4-00492
Aug. 19-20 . . . . Atlanta, GA . . . . . . . . 2242-DY4-00493
Aug. 23-24 . . . . San Francisco, CA . . . 2242-DY4-00494
Sept. 13-14. . . . New York, NY . . . . . . 2242-DY4-00496
Sept. 23-24. . . . Arlington, VA. . . . . . . 2242-DY4-00499
Sept. 30-Oct. 1 . Chicago, IL. . . . . . . . . 2242-DY4-00502
Oct. 4-5 . . . . . . New York, NY . . . . . . 2242-DY4-00503
Oct. 14-15 . . . . San Francisco, CA . . . 2242-DY4-00505
Nov. 1-2 . . . . . . Chicago, IL. . . . . . . . . 2242-DY4-00506
Nov. 4-5 . . . . . . New York, NY . . . . . . 2242-DY4-00507
Nov. 8-9 . . . . . . Atlanta, GA . . . . . . . . 2242-DY4-00508
Nov. 11-12 . . . . Arlington, VA. . . . . . . 2242-DY4-00509
Dec. 2-3 . . . . . . Dallas, TX. . . . . . . . . . 2242-DY4-00510
Dec. 2-3 . . . . . . New York, NY . . . . . . 2242-DY4-00511
Dec. 9-10 . . . . . San Francisco, CA . . . 2242-DY4-00513
2 days/1.2 CEUs
$2,095/AMA Members $1,895
AMA Members save $200.
LIVE ONLINE SCHEDULE
Oct. 27-Nov. 17, 2010, Wed. 2-5 pm ET
(4 lessons) . . . 2242-DY4-00522
1.2 CEUs/$2,095/AMA Members $1,895
This program has been approved for 12 recertification
credit hours toward PHR, SPHR and GPHR recertification
through the Human Resource Certification Institute
(HRCI). For more information about certification or
recertification, please visit the HRCI homepage at
www.hrci.org

All AMA seminars are GSA approved and can be delivered onsite. 1-800-262-9699 www.amanet.org 29
RELATED SKILLS
Successfully Managing
People SEMINAR #2295
Be the catalyst that motivates your teams to heightened
productivity.
Utilizing extensive practice in the principles of emotional intelligence, Successfully
Managing People underscores the importance of self-awareness in developing
sensitivity and increased communication effectiveness with others. You’ll leave
this three-day seminar well versed in the most effective methods for dealing
with difficult people—winning cooperation and trust—and ensuring that your
people’s values and your organization’s goals are in sync.
BENEFITS OF ATTENDING
• Motivate and direct the employees you rely
on—even when they don’t share your values
• Adjust your management and personal
style to the needs of different situations
• Get more done by using the appropriate
delegation techniques for any given
situation
• Resolve conflict more effectively in a wide
variety of situations
• Turn difficult people and poor performers
into team players
• Win cooperation and trust from everyone
in your organization
• Increase your confidence, leadership skills
and personal and professional satisfaction in
your job
TOPICS COVERED
The Experience of Being a Manager
• How to get people to want to do what
they’re supposed to do
• Specific challenges you face when
motivating others
Values
• Values and their impact on work life
• How values can have productive and
nonproductive results
• Identify value conflicts
Personal Styles
• Determine your own personal style profile
• Gain insight into the strengths and
limitations of your profile
• Use behavioral clues to determine others’
personal styles
• How to work more effectively with others
Motivation
• Motivational factors and their impact on
behaviors and work settings
• How to tailor your motivational efforts to
individual employees and situations
30 For additional dates and locations or to register—1-800-262-9699
Also available as a
Live Online Seminar
Listening, Body Language,
Giving Feedback and Dealing with
Difficult People
• Use active listening to gain information
and understand employees’ perspectives
• Apply positive and corrective feedback
• Use appropriate values alignment when
dealing with difficult employees
Conflict
• The dimensions of conflict management
• Identify your own preferred conflict-
resolution styles
• Analyze conflict-management techniques
Delegation
• Different delegation styles: how and
when to use them
• Determine the appropriate delegation
strategies for employees and situations
Understanding Organizational Culture
and Subculture
• The impact of organizational culture and
subculture and “cultural blinders”
• Explore the assumptions that impact
your team’s thinking and actions
• Identify and build on the strengths
of your team’s culture
Emotional Intelligence
• The components of emotional
intelligence
• Gain an honest and accurate
assessment of yourself
• Develop an improvement strategy
Ethical Leadership
• Identify your group’s values
• Your vision for ethical leadership
Action Planning
WHO SHOULD ATTEND
Managers whose success depends on clear
communication, a cooperative attitude and
commitment to shared goals.
www.amanet.org
SCHEDULE
Aug. 2-4. . . . . . . Seattle, WA . . . . . . . 2295-DY4-01394
Aug. 4-6. . . . . . . Cincinnati, OH . . . . . 2295-DY4-01469
Aug. 9-11. . . . . . Arlington, VA . . . . . . 2295-DY4-01395
Aug. 11-13. . . . . Chicago, IL . . . . . . . . 2295-DY4-01396
Aug. 11-13. . . . . New York, NY . . . . . 2295-DY4-01397
Aug. 16-18. . . . . San Francisco, CA. . . 2295-DY4-01399
Aug. 18-20. . . . . Dallas, TX . . . . . . . . . 2295-DY4-01400
Aug. 30-Sept. 1 . Chicago, IL . . . . . . . . 2295-DY4-01401
Aug. 30-Sept. 1 . Richmond, VA . . . . . 2295-DY4-01470
Sept. 8-10 . . . . . Denver, CO . . . . . . . 2295-DY4-01471
Sept. 13-15 . . . . Arlington, VA . . . . . . 2295-DY4-01402
Sept. 15-17 . . . . Atlanta, GA . . . . . . . 2295-DY4-01403
Sept. 15-17 . . . . San Francisco, CA. . . 2295-DY4-01404
Sept. 20-22 . . . . Durham, NC. . . . . . . 2295-DY4-01472
Sept. 20-22 . . . . Las Vegas, NV. . . . . . 2295-DY4-01405
Sept. 20-22 . . . . Minneapolis, MN . . . 2295-DY4-01473
Sept. 22-24 . . . . Princeton, NJ . . . . . . 2295-DY4-01406
Sept. 27-29 . . . . New York, NY . . . . . 2295-DY4-01407
Sept. 29-Oct. 1 . . Chicago, IL . . . . . . . . 2295-DY4-01420
Oct. 4-6 . . . . . . . New York, NY . . . . . 2295-DY4-01421
Oct. 6-8 . . . . . . . San Francisco, CA. . . 2295-DY4-01422
Oct. 13-15 . . . . . Arlington, VA . . . . . . 2295-DY4-01423
Oct. 13-15 . . . . . Lake Buena Vista, FL . 2295-DY4-01424
Oct. 20-22 . . . . . Anaheim, CA . . . . . . 2295-DY4-01425
Oct. 20-22 . . . . . Dallas, TX . . . . . . . . . 2295-DY4-01426
Nov. 1-3 . . . . . . . Chicago, IL . . . . . . . . 2295-DY4-01427
Nov. 1-3 . . . . . . . Morristown, NJ. . . . . 2295-DY4-01428
Nov. 3-5 . . . . . . . Atlanta, GA . . . . . . . 2295-DY4-01429
Nov. 3-5 . . . . . . . Boston, MA . . . . . . . 2295-DY4-01430
Nov. 10-12 . . . . . Houston, TX . . . . . . . 2295-DY4-01431
Nov. 10-12 . . . . . San Francisco, CA. . . 2295-DY4-01432
Nov. 15-17 . . . . . Arlington, VA . . . . . . 2295-DY4-01433
Nov. 15-17 . . . . . New York, NY . . . . . 2295-DY4-01434
Nov. 29-Dec. 1 . . Dallas, TX . . . . . . . . . 2295-DY4-01435
Dec. 1-3 . . . . . . . Chicago, IL . . . . . . . . 2295-DY4-01436
Dec. 1-3 . . . . . . . New York, NY . . . . . 2295-DY4-01437
Dec. 6-8 . . . . . . . Atlanta, GA . . . . . . . 2295-DY4-01438
Dec. 8-10 . . . . . . Philadelphia, PA . . . . 2295-DY4-01439
Dec. 13-15 . . . . . San Francisco, CA. . . 2295-DY4-01440
Dec. 15-17 . . . . . Arlington, VA . . . . . . 2295-DY4-01441
3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.
LIVE ONLINE SCHEDULE
Sept. 13-Oct. 4, 2010, Mon. 2-5 pm ET
(4 lessons) . . . 2295-DY4-01417
Oct. 25-Nov. 15, 2010, Mon. 2-5 pm ET
(4 lessons) . . . 2295-DY4-01461
1.2 CEUs/$2,195/AMA Members $1,995

The Voice of Leadership
How Leaders Inspire,
Influence and
Achieve Results SEMINAR #2130
To lead well, you must communicate well.
BENEFITS OF ATTENDING
• Become a more effective communicator
• Build greater buy-in, trust and loyalty
• Demonstrate grace under fire and defuse tension
• Overcome resistance to change
• Motivate followers and inspire them to action
• Rally support in difficult situations
TOPICS COVERED
• Learn the two components of a leader’s voice
• Describe leadership styles and your dominant style
• Pinpoint the desired results of your leadership message
by using a results matrix
• Pick the right forum and create a winning setting for your
key messages
• Command respect and maximize audience understanding
• Communicate a clear mission and inspire vision and values
• Delegate authority that prompt others to take responsibility
• Influence and inspire others into action
• Coach, counsel and mentor for improved performance
• Handle conflict and hostile disputes
WHO SHOULD ATTEND
Experienced managers, executives and those who aspire to
a leadership position or who are expected to provide leadership.
SCHEDULE
Aug. 9-11 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2130-DY4-00371
Aug. 11-13 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2130-DY4-00359
Aug. 18-20 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2130-DY4-00360
Aug. 25-27 . . . . . . . . . . . . Las Vegas, NV . . . . . . . . . . 2130-DY4-00366
Aug. 30-Sept. 1 . . . . . . . . . Arlington, VA . . . . . . . . . . 2130-DY4-00362
Sept. 8-10 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2130-DY4-00363
Sept. 13-15 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2130-DY4-00364
Sept. 22-24 . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2130-DY4-00365
Sept. 22-24 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2130-DY4-00361
Oct. 6-8. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2130-DY4-00372
Oct. 11-13 . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2130-DY4-00373
Oct. 20-22 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2130-DY4-00375
Nov. 1-3 . . . . . . . . . . . . . . Scottsdale, AZ . . . . . . . . . . 2130-DY4-00376
Nov. 8-10 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2130-DY4-00377
Nov. 10-12 . . . . . . . . . . . . Boston, MA. . . . . . . . . . . . 2130-DY4-00378
Nov. 15-17 . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . 2130-DY4-00379
Nov. 29-Dec. 1. . . . . . . . . . Arlington, VA . . . . . . . . . . 2130-DY4-00380
Dec. 1-3. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2130-DY4-00381
Dec. 6-8. . . . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2130-DY4-00382
Dec. 8-10. . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2130-DY4-00383
Dec. 13-15. . . . . . . . . . . . . San Francisco, CA . . . . . . . 2130-DY4-00384
3 days/1.8 CEUs
$2,445/AMA Members $2,195
AMA Members save $250.
All AMA seminars are GSA approved and can be delivered onsite.
RELATED SKILLS
Leading with Emotional
Intelligence SEMINAR #2133
Recognize and positively manage emotions in
yourself, in others and in groups.
This valuable seminar delivers the in-depth knowledge and prac-
tical skills you need to ensure that you’re a strong, emotionally
intelligent leader. You will learn just how to apply emotional
intelligence to specific leadership situations to gain the authority
and success you strive for. You will also keep current on cutting-
edge developments in leadership theory and practice, to help
you better collaborate and manage conflict.
BENEFITS OF ATTENDING
• Gain an honest and accurate awareness of yourself
• Monitor and adapt your own emotions and behaviors for the
benefit of yourself, your team and your department
• Generate buy-in by crafting an emotionally inspiring vision
• Be more decisive with decision-making techniques
• Create an atmosphere that fosters emotional intelligence
• Have a positive influence on others
• Create cohesive, emotionally intelligent teams
TOPICS COVERED
• What is emotional intelligence?
• Understanding and managing myself
• Self-assessment of my relationships
• Leading with emotional intelligence
• Understanding and managing team dynamics
WHO SHOULD ATTEND
Leaders who want to create a healthy, productive workplace and
organizational culture. OD and HR professionals will particularly
benefit from this seminar.
SCHEDULE
Aug. 16-18 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2133-DY4-00194
Aug. 23-25 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2133-DY4-00195
Aug. 25-27 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2133-DY4-00196
Sept. 8-10 . . . . . . . . . . . . . Las Vegas, NV . . . . . . . . . . 2133-DY4-00197
Sept. 20-22 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2133-DY4-00218
Sept. 20-22 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2133-DY4-00198
Sept. 27-29 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2133-DY4-00199
Oct. 4-6. . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2133-DY4-00204
Oct. 13-15 . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2133-DY4-00205
Oct. 18-20 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2133-DY4-00206
Oct. 25-27 . . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2133-DY4-00207
Nov. 1-3 . . . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . 2133-DY4-00219
Nov. 10-12 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2133-DY4-00208
For complete schedule, visit www.amanet.org
3 days/1.8 CEUs
$2,445/AMA Members $2,195
AMA Members save $250.
This program has been approved for 18 recertification credit
hours toward PHR, SPHR and GPHR recertification through
the Human Resource Certification Institute (HRCI). For more
information about certification or recertification, please visit
the HRCI homepage at www.hrci.org
1-800-262-9699 www.amanet.org 31
 RELATED SKILLS
Advanced Leadership
Communication Strategies
SEMINAR #2134
Motivate action at every level, and influence
even the toughest executives, customers,
subordinates and stakeholders.
You’re already successful as a leader and communicator. But
now you must exercise greater influence, solve bigger problems
and drive unprecedented performance improvements.
BENEFITS OF ATTENDING
• Discover breakthrough communication techniques for driving
business value and becoming a more powerful leader
• Master best practices for influencing peers, managers,
subordinates, customers and other stakeholders
• Become more effective at handling your specific challenges,
from delivering bad news to increasing team motivation
• Communicate confidently in any environment, from
spontaneous “elevator pitches” to high-stakes reports and
proposals
• Make the most of today’s electronic communications tools
• Deliver powerful messages that win hearts and minds:
messages that are short, simple, strong, credible, tailored to
your audience and lead rapidly to action
TOPICS COVERED
• Influencing employees, customers, partners and stakeholders,
both internally and externally
• Developing the trust, credibility, rapport and relationships you
need to deliver superior results
• Building consensus, cohesion, buy-in and team commitment
• Organizing and packaging your message for maximum impact
• Controlling all elements of your message: written, verbal, visual
and symbolic
• Choosing the best tools and channels for delivering messages
• Maximizing effectiveness with electronic communications
• Successfully communicating in spontaneous situations
WHO SHOULD ATTEND
Experienced leaders determined to achieve even greater success at
the highest levels of their organizations.
Also recommended to past attendees of AMA’s The Voice of
Leadership, seminar #2130, page 31.
SCHEDULE
Aug. 25-27 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2134-DY4-00065
Sept. 20-22 . . . . . . . . . . . . Las Vegas, NV . . . . . . . . . . 2134-DY4-00060
Dec. 1-3. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2134-DY4-00064
Dec. 15-17. . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2134-DY4-00066
3 days/1.8 CEUs
$2,545/AMA Members $2,295
AMA Members save $250.
32 For additional dates and locations or to register—1-800-262-9699
Developing
Executive Leadership
SEMINAR #2501
Taking on a leadership role today is a constant
race against change.
Learn how to identify and manage the challenges you face with
practical and proven-in-action techniques. In-class exercises and
updates on current research let you practice new ideas and try out
shared insights. Stretch your leadership methods and assert your role.
BENEFITS OF ATTENDING
• Build a leadership style that creates trust and sets a clear vision
• Discover executive leadership skills to create a winning strategy
• Learn real “coaching” and how to build an extraordinary team
• Develop heightened “emotional intelligence”
• Improve performance through empowerment and delegation
TOPICS COVERED
• Defining today’s executive leadership expectations
• Building a culture and achieving an organizational vision
• Applying your personal values and ethics at work
• Practicing ways to communicate that motivate and create success
• Exploring Situational Leadership® in coaching and influencing
• Creating your own executive leadership development plan
WHO SHOULD ATTEND
Mid-level managers who lead others with managerial responsibility.
SCHEDULE
Aug. 2-4 . . . . . . . . . . . . . . Minneapolis, MN. . . . . . . . 2501-DY4-01178
Aug. 4-6 . . . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . 2501-DY4-01146
Aug. 11-13 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2501-DY4-01139
Aug. 16-18 . . . . . . . . . . . . Memphis, TN . . . . . . . . . . 2501-DY4-01179
Aug. 18-20 . . . . . . . . . . . . Boston, MA. . . . . . . . . . . . 2501-DY4-01140
Aug. 25-27 . . . . . . . . . . . . San Diego, CA . . . . . . . . . 2501-DY4-01141
Aug. 30-Sept. 1 . . . . . . . . . Las Vegas, NV . . . . . . . . . . 2501-DY4-01142
Sept. 8-10 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2501-DY4-01143
Sept. 13-15 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2501-DY4-01144
Sept. 15-17 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2501-DY4-01145
Oct. 4-6. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2501-DY4-01150
Oct. 11-13 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2501-DY4-01151
Oct. 11-13 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2501-DY4-01152
Oct. 18-20 . . . . . . . . . . . . . Denver, CO . . . . . . . . . . . . 2501-DY4-01180
Oct. 27-29 . . . . . . . . . . . . . Atlanta, GA. . . . . . . . . . . . 2501-DY4-01154
Nov. 1-3 . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2501-DY4-01155
Nov. 3-5 . . . . . . . . . . . . . . Cincinnati, OH . . . . . . . . . 2501-DY4-01181
Nov. 3-5 . . . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . 2501-DY4-01156
Nov. 3-5 . . . . . . . . . . . . . . Hartford, CT . . . . . . . . . . . 2501-DY4-01182
Nov. 10-12 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2501-DY4-01157
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