Professional Documents
Culture Documents
RESOURCE
MANAGEMENT
PROJECT
Under the guidance
of
HRM AND TOURISM
IN THE PERSPECTIVE OF
COMMONWEALTH GAMES
2010
Submitted by:
(098)Komal Verma
(088)Deepika Rajoria
(090)Supriya Kashyap
(085)Shelly Girdhar
(66)Pawan Gulia
TABLE OF CONTENT
1. Introduction
2. Conceptualization
3. Literature review
4. Research methodology
3.1 Objectives of the project
3.3 Interpretation
6. Limitations
7. Conclusion
8. Appendices
9. References
INTRODUCTION
The World Travel and Tourism Council (WTTC) has predicted that India has the potential to become the
number one tourist destination in the world with the demand growing at 10.1 percent per annum. In India,
the Government spending on tourism is 153rd in the world at 0.9 per cent. China spends 3.8 of its budget
on tourism and rates fifth in receiving the largest tourist arrivals (31.2 million) after France, U.S., Spain
and Italy. India gets only 2.6 million tourists on an average per annum.
The WTTC's Tourism Satellite Accounting Research (TSAR) has found a global shift in tourism away
from Europe to Asia and the Far East in the last 10 years. According to WTTC study while outbound
tourism had grown over last 10 years from 76 million to 179 (with the boom in the economy), the
inbound traffic has remained almost static at 2.6 million arrivals. Business travel and tourism are also on
the edge to grow in the coming decade, but since business travel has unique features of higher spending,
requirement of services, higher expectations, world-class standards, telecommunications, efficient and
convenient travel schedules, the public sector has to assess this growth and plan its services and policies
to serve the growing demand.
Major attractions in India are the world's highest mountains, miles of coastline with beautiful beaches,
tropical forests and wildlife, desert safari, backwaters, historical monuments, forts and palaces, adventure
tourism.
India is on the brink to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over
2005-14. A mix of marketing initiatives and revitalized interest in India as a tourist destination is making
India an attractive tourist destination for the foreign traveler.
Tourism requires sophisticated management to realize its full potential as a positive and sustainable
economic, environmental, social and cultural strength. Tourism industry has the potential to provide
employment on a large scale. Study of Tourism becomes crucial if its potential economic and social
benefits are to be maximized.
The Human Resource Development activities of the Ministry of Tourism mainly include capacity
building programmes, sensitization of stake holders in tourism industry and making available trained
manpower in the field of hospitality and tourism to the industry.
Human Resource Management for the Hospitality and Tourism Industries takes an integrated look
at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource
management (HRM) theory and practice, it contextualizes it to the tourism and hospitality industries by
looking at the specific employment practices of these industries, such as how to manage tour
representatives or working in the airline industry. It initially sets the scene with a broad review of the
evidence of HRM practice within the tourism and hospitality industries.
COMMONWEALTH GAMES
Commonwealth Games takes place in every four years among the Commonwealth Nations which is a
voluntary association of 53 independent states which were earlier British Colonies. Commonwealth
Games started in 1930 in Hamilton, Ontario, Canada. The Games include sports like athletics , aquatics ,
archery , Badminton , Billiards ,boxing , canoeing , cycling , fencing ,gymnastics ,judo, rowing snooker ,
shooting , squash , table tennis , tennis , ten-pin bowling , triathlon , wrestling etc making it a popular
sporting event among the participating nations.
The Games are regarded as 'Friendly Games'. The 85 teams that participate in the event are from all over
the world from Asian, African, European, North American countries.
Commonwealth Games Federation has initiated education on sports development & physical recreation
for the people of Commonwealth Nations. The core ideals of Commonwealth Games Federation are
Humanity, Equality and Destiny and it is because of these values which encourages the achievement of
Commonwealth Games world over.
The countdown has already begun for the CWG 2010 to commence. A few hundred days and the day so
eagerly being awaited will be there to enthrall all. 3rd October to 14th October is the scheduled time period
for the games.
Aquatics, Athletics, Archery, Badminton, Boxing, Cycling, Gymnastics, Hockey, Lawn Bowls, Net Ball,
Shooting, Squash, Rugby 7”s Table Tennis, Triathlon, Weightlifting and Wrestling.
Afghanistan, Algeria, Anguilla, Antigua and Barbuda, Australia, Bahamas, Bahrain, Bangladesh,
Barbados, Belize, Bermuda, Bhutan, Botswana, British Virgin Islands, Brunei, Cameroon, Canada,
Cayman Islands, Christmas Island, Cook Island, Cyprus, Dominica, England, Eritrea, Falkland, Fiji,
Gambia, Ghana, Gibraltar, Grenada, Guernsey, Guyana, India, Israel, Isle of Man, Jamaica, Jersey,
Kenya, Kiribati, Lesotho, Malawi, Malaysia, Maldives, Madagascar, Malta, Mauritius, Montserrat,
Mozambique, Namibia, Nauru, New Zealand, Nigeria, Niue, Norfolk Island, Northern Ireland, Palestine,
Pakistan, Papua New Guinea, Rodriguez, Rwanda, Saint Helena, Saint Kitts and Nevis, Saint Lucia, Saint
Vincent and the Grenadines, Samoa, Scotland, Seychelles, Sierra Leone, Singapore, Solomon Islands,
South Africa, Sri Lanka, Swaziland, Tanzania, Tokelau, Tonga, Trinidad and Tobago, Turks and Caicos
Islands, Tuvalu, Uganda, Vanuatu, Wales, Yemen, Zambia.
Games Village for CWG 2010
Delhi Development Authority (DDA) has constructed a new and modern Games village to provide
housing facility to the 8,500 participating athletes. Built on the eastern bank of the Yamuna River near
the Akshardham temple on an area of 63.5 hectare has an investment of 230.7 million USD by the Delhi
state government.
The event will generate a demand of approximately 20,000 guests to be accommodated per day in the
capital city. In order to cater to such a large number, manpower and accommodation are areas which are
posing a great challenge right now.
As part of infrastructure building human resource development is crucial. According to experts while
preparations are going on at every quarter no one is actually addressing the issue of skilled manpower.
Virender S Dutta, president, Hospitality Management Support Services ha said that, the industry has to
work within a time frame of just four years, so we will have to start now as HR is the weakest point at the
moment.
He also said that, as far as HR is concerned there is nothing new on the horizon. We have to innovate
techniques and practices that are highly efficient. There is great scope to develop entry level cadre like
kitchen stewarding as no one is really training them and there is always shortage of such staff. We must
realise that the event is an opportunity for us to create future manpower.
Organizing Committee Commonwealth Games 2010 Delhi Chairman Mr. Suresh Kalmadi said that the
successful staging of the ensuing Commonwealth Games is crucial, as it would strengthen the prospects
for India to host the Olympic Games in near future.
CONCEPTUALIZATION
Employment generated by tourism in India
Tourism Industry provides employment to about 2 crores of people in India.
Earnings on Tourism
In 2005 India earned US $ 6.9 billion from inbound foreign tourists, which is more than twice the US
$3.1 billion earned during the year 2002. According to the latest balance of payments figures released by
the Reserve Bank of India, 2005 was the year of fastest growth in forex inflows from foreign travel,
during which inflows went up 36 %.
11667 12024
Germany 80011 64891 76868 156808
9 3
10308
Japan 80634 59709 77996 96851 119292
2
No of Outbound
Year Percentage Change over the previos year
Indians
2004 5872182
2005 5946423
2006 6271724
2004 2085729
2005 1965343
2006 2098654
2004 1866552
2005 2061782
2006 2237130
2004 16033896
2005 18787298
2006 23483287
2004 42279838
2005 43213228
2006 58340008
Domestic Tourists Statistics - Andhra Pradesh
2004 89440272
2005 93529554
2006 111715376
2004 7748371
2005 9457486
2006 11936957
2004 6345069
2005 6936840
2006 7671902
2004 6881473
2005 7239481
2006 7646274
2004 88371247
2005 95440947
2006 105549478
2004 11720570
2005 14215570
2006 16666525
2004 4125536
2005 4632976
2006 5239896
2004 27194178
2005 30470316
2006 36195907
2004 12380389
2005 13566911
2006 15808371
2004 8619486
2005 7090952
2006 11062640
2004 13392212
2005 14329667
2006 16880348
The concept of the “Commonwealth Games” was started by Great Britain to show the goodwill and a
better understanding of the Queen's umpire. In the earlier times Commonwealth Games came into
existence as a festival to be followed by the participating nations. The idea of this game came into
existence somewhere in the year 1891. In the beginning times the commonwealth games was known as
"Festival of Empire". Festival of Empire continued as the Great Britain's game till the year 1911 when
"Inter Empire Championships" was introduced as a part of "Festival of Empire" and various teams’
athletes from Australia, Canada, South Africa and the United Kingdom took part in the games.
From then commonwealth games happens after every four years in continuity and has never stopped
except during world wars. This event is celebrated with much grace and joy and is looked at as the most
happening event of the year in which it is celebrated.
The opening of the Games is symbolised by the raising of the Commonwealth Games Ceremonial Flag.
The first ceremonial flag was presented by the British Empire Games Association of Canada after the
first Games in Hamilton in 1930.
The new ceremonial flag was presented by the British Empire and Commonwealth Games Association of
Canada for use at the Games in Vancouver in 1954. This incorporated the symbol of the Games on a
white background.
With the change of name in 1966 to British Commonwealth Games the former flags were no longer
appropriate. Subsequently, the British Commonwealth Games Association of Canada presented a new
flat bearing the symbol of the crown encircled by a continuous chain of 35 links representing the number
of countries taking part, with the letters B.C.G., in gold on a solid dark blue field.
The ceremonial flag is hoisted at the Opening of the Games, and flies continuously night and day during
the period of the Games until it is lowered at the Closing ceremony. It is then handed to the Chief Citizen
of the Host City for safe-keeping until it is sent by him four years later to the Chief-Citizen of the next
host city to stage the Games.
Commonwealth Games Federation (CGF) was also setup to maintain and host the Commonwealth games
and it was setup in the year 1932 on 7th Aug. On this date a structure of Officials was defined to hold the
positions and they were as follows:
Now in the year 2010, Commonwealth games host is India and we know it is great honour to host the
game and also to be a part of it. We therefore declare our mission as "Play and let world remember this
event as most memorable event of the commonwealth games history".
LITERATURE REVIEW
WHY DELHI?
The commonwealth commission has chosen ‘Delhi’ for the 2010 commonwealth
games.
Delhi is a mega-city experiencing rapid economic expansion. One of the major reasons behind Delhi
bidding for CWG 2010 was to motivate the Indian youth to become involved in sport.
Delhi conformed to all of the terms of the Host City Contract for the 2010 Commonwealth Games as
laid by the CGF.
The Indian Government confirmed that the Games accreditation will substitute visa for entry into
India.
There has been a proven track record of India hosting various International Games like the Asian
Games (twice) and Afro-Asian Games, Hyderabad.
Delhi has provided a travel grant of US$10.5 million based on 5,200 athletes and 1,800 officials at
US$1,500 each, which exceeds the requirements of Protocol Nine.
The proposal of constructing a Games Village along with new sports venues were amongst the major
highlights for bagging the opportunity for hosting CWG 2010.
Delhi has pledged its full support of and participation in the Commonwealth Knowledge Management
Programme.
OBJECTIVE FOR HOSTING COMMONWEALTH 2010
Coming of the commonwealth games to Delhi is being seen as a major source of growth and lively
hood for various industrial sectors in India. The advertising, food, tourism, and various other industries
are looking forward to this grand opportunity that is coming their way. Various ministries and
industries related to the sports, culture, tourism, transport etc are awaiting the event eagerly.
Many countries have gained through events like Olympics and Commonwealth games in the past
years: Beijing, China and Barcelona, Spain benefited from hosting the Olympics. Manchester, UK and
Melbourne, Australia hosted CWG 2002 and 2006 and their tourism reached greater heights.
Delhi
Delhi is the host state and is trying its best to make this event a memorable one for all who will come
to watch the games this year to our country. Everything is being done to improvise and beautify the
state of Delhi. Tourists planning to come to this newly emerging cosmopolitan city would definitely
like to take back beautiful memories with them.
Apart from that, there are numerous monuments of the past eras that are being renovated for the
tourists to admire the architectural heritage of Delhi constructed majorly by the Mughals. There is Red
Fort, Humayun’s tomb, Qutub Minar, Old Fort etc to name a few.
Agra and Jaipur are also two other places gearing up for the games as they are the nearest places where
tourists can look for some entertainment in terms of beautiful monumental buildings.
Transportation Facility for CWG
To enable smooth transportation in the city new DTC buses have been launched and A/c metro feeder
buses have been introduced to let people enjoy the commutation and not get harassed by it.
Indian Railways in an initiative to become a leading partner in the commonwealth games will be
starting a special train the Commonwealth Express which will travel all over India to promote the
games and the sportsman spirit among the youth.
Delhi Development Authority has been auctioning hotel sites for the construction of about 22-27
hotels in and around Delhi with 300-500 rooms capacity for the heavy influx of tourists in the city.
The Oberoi Group, Taj Group, and the Leela have been planning hard to meet the requirements.
Oberoi plans to set up two hotels in Delhi and Gurgaon. The Indian Hotel Company plans to develop
three hotels in Delhi and Gurgaon. Likewise, the Leela Group is developing a 319-room, five-star-
hotel in Delhi. Delhi-based real estate developer, Unitech is also setting up three new hotels. Marriot
international hotel major is setting up hotels in Delhi, Noida and Gurgaon.
Along with Delhi, other states which are likely to draw tourists during CWG, 2010 are Himachal
Pradesh, Haryana, Uttaranchal, Uttar Pradesh etc.
Himachal Pradesh
To boost the tourism in Himachal, Himachal Pradesh Tourism Development Corporation (HPTDC) is
majorly focusing on the hospitality sector. Taking advantage of its natural and serene beauty to lure
the tourists is foremost thing in the mind of the HPTDC.
Haryana
Haryana is yet another state that is gearing up for the games. It is helping wholeheartedly the Delhi
government by constructing about 10,000 rooms in the NCR and also by organizing the Bed and
Breakfast scheme for the tourists like the Delhi government by short listing various houses and farm
houses for the same.
Uttaranchal
The exotic locations in the lap of this beautiful state can be very attractive for the tourists. So, the
Uttaranchal tourism industry will try to woo the tourists with this special package.
Commonwealth Games of 2010 Hosted by Delhi revives Tourism in India
The participants and audience coming to India have opportunity of visiting mesmerizing Indian
destinations.
A new state-of-the-art Games Village is being built by the Delhi Development Authority (DDA) with a
focus on maximizing athlete comfort. Locally called as “Khel Gaon”, this village is developed along the
east bank of the River Yamuna. The site is off the National Highway 24 adjacent to the Akshardham
temple at the Noida intersection.
According to the official estimates of Commonwealth Games, two million foreign tourists and 3.5
million domestic tourists are likely to arrive in Delhi in 2010. Government has taken initiatives by
providing tax incentives for hotel rooms to be constructed in India, with a focus on tourist regions of
Agra and Jaipur. In addition to it, the Government of India has also extended a five-year tax rebate to the
tourism industry to promote growth.
In order to prepare locales for English speaking guests the Delhi government is implementing a program
to teach English to low-income individuals who will have a high-frequency of contact with tourists. In
addition, the Indian Government plans to expand the program to teach people in local tourist destinations,
including Agra and Mathura in Uttar Pradesh, Bhopal and Gwalior in Madhya Pradesh, Gaya in Bihar
and Puri in Orissa.
Tourists will also pre-pone and postpone their visit to India to coincide with the Commonwealth Games
so that they can maximize their tour experience. Government is going through all possible actions to
project an image of clean, green, safe and friendly India.
Rich historical architecture and cultural diversity of Delhi sets an ideal example of brilliance and richness
that lies in the royal forts and monuments.
Indian Travel agencies are preparing specialized tour packages for the Commonwealth Games of 2010
that feature quick-to-reach destinations such as Taj Mahal, Khajuraho Temples, Golden Temple of
Amritsar, Ranthambore and Corbett National Parks and Tiger Reserves, and peaceful mountain resorts in
Shimla, Mussoorie, Nainital, and Manali in Uttaranchal, Himachal Pradesh, and Jammu & Kashmir.
It was an historic and impressive moment when Delhi won the right to host the commonwealth games
beating various other contenders.
Rs.500 crores is expected to be spent on the numerous projects that are under process. 24 proposed
projects have been started or are on the verge of completion. Construction of new bridges, roads, flyover,
underpasses that would help in decongestion of traffic in the city are some of the projects. Players as well
as the viewers will be able to reach the venue easily with smooth traffic on the move.
More and more areas are being covered by the construction of Metro rail in the city. This would
definitely release the pressure of traffic on the roads and bring the use of public transport extensively by
the commuters. More than10 lakh plants are being planted all over Delhi to make it clean and green. Most
flyovers can be seen with plants grown on both their sides. Strict security measures are being taken into
account to prevent the city from any mishappenings especially during the games.
The National Tourism Advisory Council meeting was held under the chairpersonship of Tourism
Minister Kumari Selja, along with Minister of State Tourism Mr. Sultan Ahmed, Secretary Tourism Mr.
Sujit Banerjee and other senior ministry officials and representatives. The agenda for the meeting
included initiatives of Ministry of Tourism and stakeholders for Commonwealth Games 2010 and
measures to reduce the impact of global slowdown on tourism in India.
Kumara Selja stated that tourism sector has faced difficult situation in 2008 and 2009. She said, during
the period 2005 to 2007 Foreign Tourist Arrivals (FTAs) registered an average annual growth rate of
about 15%. In 2008 also the growth rate was reasonably good in the beginning but in November 2008,
the growth rate declined to negative figures. She said, this negative trend of growth was specific not only
to India as a similar trend was observed in other countries too. The overall growth in FTAs during 2008
over 2007 was 5.6%. Though this growth rate was lower as compared to that observed in earlier years, it
was much better than the growth rate of about 2% observed for the world as a whole.
Mr. Sultan Ahmed said, with a view to effectively reduce the impact of global slowdown, a number of
initiatives have been planned to aggressively promote tourism in the country and reduce the effect of
Mumbai terror attacks and Swine flu scare etc. on the Tourism Sector. The Ministry of Tourism has
launched a series of promotional campaigns in the overseas markets for promoting tourism and to
increase Foreign Tourist Arrivals in the country. 4 Road Shows in Middle East Countries to promote
Wellness and Medical Tourism and 11 Road Shows in other countries in collaboration with the Indian
Association of Tour Operators and Adventure Tour Operators for showcasing different tourism products
were organized. a ‘Visit India Year 2009’ scheme in collaboration with all stakeholders including State
Governments, airlines, hotels and tour operators has been organized for incentivizing travel to India.
Entertainment for Tourists
Delhi has always been the centre where some of the best exhibitions and cultural shows have been
organized in the whole country. Delhi was the capital of Mughals which has got diverse cultural tastes of
the country. During commonwealth games the entire city will dance with the rhythms of carnatic music
and amazing dance performances. There would be dance performances by the artists from all over the
country, laughter shows as well as plays to entertain the tourists.
The CGF Commission organized a three-day inspection tour of Games venues and remarked on the
delayed developments that, ‘the Organizing Committee will be in a difficult position and would
compromise on final preparations and Games' readiness’.
The work on all the competition venues is still under progress, various recovery plans have been worked
out, which includes increase in the number of supervisory staff and labour, increase in working hours,
deployment of additional machinery, close monitoring and procurement of critical and special items, to
complete the work within the revised targets.
"We urge the construction agencies to ensure that no further delays are encountered, as this will place the
OC in a difficult position and compromise final preparations and Games readiness," Chairman of the
Commission Austin Sealy had said in a statement.
‘Bhagidari mela’
“Bhagidari mela” also called Sankalp Utsav-2009, was inaugurated by Delhi chief Minister Ms. Sheila
Dikshit, at Pragati Maidan with an appeal to volunteers to make a significant contribution in making the
Commonwealth Games-2010 a success.
Ms. Sheila Dikshit called upon the participants to inculcate civic sense in their children and emphasized
upon the need for various agencies to work together. The Chief Minister said that only with total support
and contribution from the people that Delhi could become a world-class city. An oath, for protecting the
nature, to a large number of students belonging to various eco-clubs was administered. About 20,000
people including children and representatives of various citizen groups associated with the Delhi
Government’s Bhagidari initiative took part in the Utsav.
XIX Commonwealth Games 2010 games will be held in New Delhi (India) from 03 October 2010 – 14
October 2010. For management of Commonwealth Games 2010 various job opportunities exist for
smooth conduct and management of games. The Jobs opportunities are in various fields such as Sports,
Games Services, and Venue Operation for various posts.
Responsibilities: The DDG workforce is responsible for the management of the workforce planning,
workforce Operations (including Uniforms) & Volunteers Programme Areas within the workforce
Functional Area, and ensuring efficient delivery of the Games-time workforce for the commonwealth
games 2010 Delhi. This position reports to the JDG.
Required Experience: 10 to 12 years of experience with 4-5 years in a leadership role in India study
channel
Responsibilities: This position will be responsible for planning, coordinating and detailing the workforce
delivery model for games period, to ensure the effective and efficient management of Venue-based
workforce operations during games period.
Minimum Requirements: A Post Graduate degree or diploma from a recognised institution in a related
field.
Requirements: Min 5 to 7 years of experience with 4-5 years in a leadership role in India study channel
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entry person performance tuning data modelling.
Minimum Requirements: 10-12yrs.experience, with 4-5 yrs. in a leadership role. Previous Multi-sport
experience preferred.
Requirements: PG Diploma / MBA HR from a premier business school in India study channel
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workforce job Delhi jobs for graphic designer senior graphic designer
Requirements: Required Experience: 10-12 years with 4-5 years in a leadership role in India study
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Responsibilities: Responsible for managing ticketing strategies & ensuring maximum value from
ticketing sales.
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mechanic hydraulic mechanic auto electrician.
Minimum Requirements: A degree or diploma from a recognized institution in a related field. 3-5 years
of related experience - Experience in Project
Requirements: Need trained police officer in Police station about CIPA Software, its uses,
troubleshooting etc. The project period is 3 months. Candidate should have good communication skills.
Should have 0-1 years of experience. Required Education: BCA in India study channel
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computer hardware and networking tutorials hardware engineers trainees
Above mentioned are the few major positions required in the workforce. Besides these volunteer
ship has been requested on a large scale. Details are as follows:
Total 18000 60 15 60
8000
7000
6000
5000
no. of volunteers
4000
no. of interviewers
3000 venue'scapacity
2000
1000
0
DU JNU JMI GGSIPU NSIT IIT DTU
British students to volunteer for Commonwealth Games
Thirty students from the Sheffield Hallam University in Britain will volunteer for the Commonwealth
Games under an agreement
A memorandum of understanding (MoU) has been signed by Sheffield Hallam University Vice
Chancellor Philip Jones and Commonwealth Games Organizing Committee (CGOC) chairman Suresh
Kalmadi.
The students will be selected from Sheffield Hallam University's media and journalism courses and will
be part of a pool of 30,000 volunteers for the October games.
These students will also train our volunteers in handling the press. The Sheffield students are in the age
group of 21-24.
“The masseurs from Kerala and West Bengal will form part of the team that will work closely with
visitors and ensure that proper treatment is provided to them. Hosting the Commonwealth Games is a
great honour and we have to ensure that the visitors are well taken care of,'' said Delhi Health Minister
Kiran Walia.
“Though these masseurs are well trained, we will involve them in another re-orientation programme to
ensure that they are able to keep up with the demands of the job during the Games. The training will also
allow them to understand sport injuries and the kind of treatment that is prevalent outside India. The
training programme will help them to be also prepared to take on the workload that will come in during
the Games,'' said the Minister.
Stating that the department is also training doctors, nurses and other medical staff for the Games, she
said: “We have studied the experiences of other countries while hosting the Games. The focus is also to
offer fast and effective service during the Games and be prepared for any kind of untoward incident.''
WOMEN MAKE UP 40% OF COMMONWEALTH GAMES ORGANISING
COMMITTEE
Out of around 1,000 employees, a whopping 38.5% are women. Thirty-five senior positions are held by
women who come with versatile backgrounds and proven expertise in their respective areas. Most of the
women workforce falls in the age-group of 20-30 years. The specialised and efficient workforce of the
organising committee boasts of a strong presence of 38.5% women in all the 34 functional areas of the
organisation. The areas included workforce recruitment, communications, image and look, hospitality,
venue operations, finance right and security.
ORGANIZING COMMITTEE
WOMEN
Besides being easily accessible, petrol pumps are evenly spread out in the entire national capital and can
serve as one-stop information point for tourists from 72 nations.
Trained persons will operate the information kiosks at the petrol pumps during sports events from
October 3 to 14. The outlets may also sell tickets for the games.
COMMONWEALTH GAMES MAY BENEFIT HOTELS,
AIRPORTS
Airlines, hotels and tour operators are likely to witness a substantial boom in their economic activities
during the forthcoming Commonwealth Games-2010. This is expected to push up India's share in foreign
tourist arrivals to about 1.5 per cent in 2010 from mere 0.52 per cent in 2006.
With modernisation of Delhi and Mumbai international airports and revamping of 35 metro airports,
airlines and airport industry would create over 2.5 lakh jobs, projected the paper.
During the Commonwealth Games about one million foreign tourists are expected to visit India. In all,
over 10 million foreign tourists will visit the country for site seeing and visiting religious and eco-tourism
places.
According to ASSOCHAM president Venugopal N. Dhoot, the main Commonwealth countries from
where foreign tourists would explore popular destinations include Australia, the United Kingdom,
Canada, Malaysia, Singapore, South Africa, New Zealand, Zimbabwe and Sri Lanka.
Stating that the hotel industry was contributing $3 million to $5 million to the exchequer every year, the
paper predicts that the hotel industry will contribute more than double this amount by 2010.
RESEARCH METHODOLOGY
OBJECTIVES OF THE PROJECT:
PRIMARY DATA:
Primary data is that kind of data which is collected by the investigator himself for the purpose of the
specific study. The data such collected is original in character. The main advantage of this method of
collection is the authenticity. Primary source of data are also collected through observation, interview and
questionnaire.
SECONDARY DATA:
When an investigator uses the data that has been already collected by the others is called secondary data.
The secondary data could be collected from Journals, Reports, and various publications. The advantages
of the secondary data can be - it is economical, both in terms of money and time spent. The main
problems with the secondary data are validity & reliability, personal bias, availability of data and format.
All the data on which this report has been prepared is totally non - primary in nature. Efforts have
been made to keep and put as much data available and relevant to the study. The data is as recent
as possible.
Secondary data has been collected from newspaper, websites.
These are as follows:
• Games ..’10 tick tock tick tock – Hindustan times
• No room for 2010 visitors?
• Need for speed
• E-source – details are mentioned in reference section
• Delhi games: will be the best ever
• Games to boost forex, Tourism
• CWG 2010 - Volunteer Programme Brochure-cum-Application
• CWG 2010 - Police Verification
• CWG 2010 - Volunteer Attributes
• CWG 2010 - Volunteer Requirement
SWOT Analysis:
Strengths and Weaknesses
Unity in Diversity
The cultural diversity of India is well concentrated in Delhi along with other states that would contribute
towards major attraction for tourists apart from Commonwealth Games. This would promote future
tourism as well.
Delhi is still struggling to battle infrastructural delays, unending construction work and unimaginable
traffic snarls
Common Wealth Games needs 17 disciplines to be organized and six venue clusters and find stand-alone
stadiums in Delhi. But not a single venue is anywhere near completion. During Common Wealth Games,
100000 visitors are expected and 40,000 rooms are required but only 10000 rooms are available.
The other major problem is regarding traffic and transport system.24 flyovers are needed to be
constructed but only 12 are operationalized and on other 12 are still to be ready in time for the games.
The other big worry is the air quality during the Games. The Indian Institute of Tropical Meteorology
(IITM), Pune, has developed a System of Air Pollution Forecasting and Research (SAFAR) that will start
functioning in the near future.
Delhi's citizens need to brush up on etiquette for Commonwealth Games
As common wealth game is knocking at the door, the government has compiled a list of do’s and don’ts
for its citizens.
Government wants to convey to its citizens to not to urinate in public, spit, keep houses and shops clean,
keep public transport safe and other such mannerisms as said by Delhi tourism Chief Rina Ray. “We
want to change Delhi’s public culture, their behaviour towards each other and towards the guests. So, that
they are courteous.” Delhi Chief Minister Sheila Dikshit said at a meeting. ”We want tourists to go back
with the impression that Delhi is a wonderful city.”
CM Sheila Dikshit has said that, ”we can generate a package on how to change the culture of Delhi and
the behavioral pattern that we have today, not only in terms of language but also our behaviour toward
each other and the guests who come here.
Opportunities and threats attached to organizing an event on such large
scale
Although on one side CWG 2010 is proving to be a boon for Indian Tourism industry, individually also
all the citizens were preparing their shops, their offices to serve tourists in some way. But as a part of
Delhi’s Development process few issues have come up:
Effect of CWG on India economy: India is a developing country. Focus on the word developing as
India is not yet developed. Ironically, India is a country which is, on one hand struggling with the
problem of poverty since the time of independence while on the other hand is spending millions on the
Commonwealth Games! Forty percent of India’s population is below the poverty line which clearly
indicates that the booming Indian economy is still unable to feed a majority of its citizens. Climatic
change like global warming is causing an agricultural crisis for the peasants all over the country,
worsening their conditions which, in turn, is leading to inflation in the economy, energy resources are
getting depleted, unskilled and poor people are forced to get involved in unorganized employment with
least possible wages and let’s not forget the skilled and literate unemployed…but who really cares? India
is too busy with Commonwealth Games!
Travel & Tourism Economy employment is forecast to grow from 30.5 million jobs - 6.4% of total
employment from 2008 to just under 40 million (7.2%) in 2018. This growth is already presenting
substantial challenges to both the government and the private sector. The need for a radical improvement
in the image of the sector as a fair, dynamic and worthwhile employer is a major concern.
INTERPRETATION
Probably Commonwealth games will have an international impact and benefit a particular section of the
society temporarily, but this is where the most significant question arises that if the games will benefit a
certain strata of the society which is already rich and powerful then what happens to those strata of the
Indian population which is below the poverty line? Who bears the responsibility of their welfare?
The Commonwealth Games will usher in a certain amount of employment but will it offer employment to
millions of unemployed? And by the way this is only for a temporary period of time. Then what? Back to
square one? Thus, a country like India wearing poverty in the form of national shame cannot afford to
conduct such games at the cost of its poverty stricken citizens. Therefore India should first win the race
against poverty and then think of going international through such ventures.
Hence India’s poverty and the hosting of Commonwealth Games are not at all compatible as for a nation
the welfare of its citizen is its first priority and not the conduction of sports and leisure.
During CWG the entire stage for entertainment has been set..
Every artist has booked his /her position to entertain the thirsty crowd of tourists during CWG 2010. May
it be the program of music or dance or plays, will make people laugh as well as cry through the magic of
their performances.
Entertainment is one of the most important things that need to be organized to entertain our huge crowd
of guests. Beyond the CWG, tourists will also be exploring India and looking deep into the Indian
diversified culture, for which music, dance and theatres will be the best source to introduce them to our
country.
Terror attacks and swine flu were one of the major reasons for declining tourists to India. To improve
such situation and bring country out of the tremors of global slowdown tourism promotion would be the
most important step during CWG. As discussed in the previous sections certain number of initiatives
needs to be planned out to increase the rate of foreign tourist arrivals. Major steps needs to be taken
towards safety of the tourists from the terrorist’s attack that would add to the honour for India. This
would also promote future tourism further.
So far we have been able to gather and retain that commonwealth games are going to be a huge hit among
the masses. All the developments in Delhi are proving to be a blessing for a common Delhiite as these
constructions of roads, flyovers, new metro rail connectivity etc would have otherwise taken more than
10years and now it is has taken only about 4years to complete. World class Delhi would no longer be a
dream!
The commonwealth will prove to be a boon to both the tourism sector as well as the sports sector and
plus the local people. Sports lovers will get to watch big games after a long time after the 1954 and 1982.
Social and environmental causes will also be positively affected directly or indirectly through tourism
initiatives by various departments and states.
Lot of improvements will be seen and are being seen in the overall structure, design and look of the
national capital.
As we all know, CWG 2010 is getting started on October.CWG 2010 is just knocking at the door but
Delhi is not ready infrastructuraly. First Delhi should be ready from every point of view then only it
should approach for hosting CWG. Delhiites need to follow some very important things like, they should
not urinate in public, do not spit anywhere, keep their houses and shops clean. These all are needed to put
good impression on the guests. Delhiites also need to be hospitable enough to welcome guests of CWG.
They should change their rude behavior otherwise it will not leave good impression on the guests. Delhi
government took decision to kick out all the street side dhabas, which is a very wrong decision. Firstly,
many people will be unemployed and secondly, India is famous for its street side food, masaale wala
khana and much more. All those dhabas just need to be renovated in a way so that it could leave good
impression instead of kicking it out. All these factors should be taken care of.
Another problem Delhi would face in the long term is that though lot of construction work is being
carried out but the laborers being brought to Delhi would be unemployed after the construction work gets
over and as a result slums would increase in Delhi.
RECOMMENDATIONS AND
SUGGESTIONS
On the basis of the analysis of the study done above, there are some recommendations and suggestions
that are required to fulfill the gaps in the development of Delhi for hosting CWG.
1. Delhi’s security needs to be tightened for the upcoming games keeping in view the unfortunate events
that have taken place in the past few years. Apart from that, though the concentration is on Delhi but
the security level in other states should not be ignored especially at the border areas. For this
recruitment of security personnel should be undertaken.
2. As petrol pumps are evenly distributed in the entire city as well as NCR areas, so these can act as a
medium for not only just providing information and facilities but also for promoting cultural heritage
of India.
• Petrol pump staff can be made to wear the cultural dresses during the commonwealth to promote
Indian heritage.
3. Tourists can be provided with smart cards to make their travel easier. They can use these for shopping
and dining at restaurants and malls and need not to visit money exchanger frequently.
4. There needs to be transparency in tax policy, as there has been considerable increase in tax rates and
inflation, consequently leading to burden on Delhiites. So the citizens should be made aware about
where their money has been utilised so that they also generate feeling of participation in such a big
event of their country.
5. There is a need to increase the number of prepaid booths for hiring autos in order to curb them from
charging unreasonable fares from tourists.
6. Volunteers have been invited from foreign universities to train the domestic volunteers. Instead our
own workforce can be assigned for this task.
7. Purity of drinking water has always been a major concern in Delhi. Thus, it is advisable to install
various water purifiers like RO systems at maximum places all over Delhi.
8. There is an immediate need for maximum availability of doctors during the games.
LIMITATIONS
4. The impact on tourism has only been predicted, however the actual results would be felt
5. The various projects undertaken for CWG has been under continuous change thus the
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