Enrollment No.

________________________

T.N. Rao College of Management Studies-Rajkot

MBA Sem.III Mid-Semester Examination October-2010

Subject Code: MM301 Subject Name: Consumer Behavior &

Marketing Research

Date: 29th October, 2010 Time: 11 am to 12.30pm (1 ½ Hours)

Total Marks: 40

Instructions:
All questions are compulsory
The marks to the right indicates full marks

Q1. What is the difference between primary and secondary research? Under what circumstances might
the availability of secondary data make primary research unnecessary? What are the major sources
of secondary data? [12]
Q2.(a) Define societal marketing concept and discuss the importance of integrating marketing ethics
into the company’s philosophy and operations. [7]
(b) How are segmentation, targeting and positioning interrelated? Illustrate how these three
concepts can be used to develop a marketing strategy for a product of your choice. [7]

OR
Q2.(a) Discuss the ethical issues related to the statement “Marketers don’t create needs; needs preexist
marketers.” Can marketing efforts change consumers’ needs? Why or why not? [7]
(b) Consumers have both innate and acquire needs. Give examples of each kind of need and show
how the same how the same purchase can serve to fulfill either or both kinds of needs. [7]
Q3.(a) Contrast the major characteristics of the following personality theories: (i) Freudian theory, (ii)
neo- Freudian theory, and (iii) trait theory. In your answer, illustrate how each theory is applied to
the understanding of consumer behavior. [7]
(b) Discuss absolute threshold and differential threshold. Which one is more important to
marketers? Explain your answer. [7]

OR
Q3.(a) How can the principles of (i) Classical conditioning theory and (b) Instrumental conditioning
theory be applied to the development of marketing strategies? [7]
(b) Discuss the importance of subcultural segmentation to marketers of food products. Identify the
food product for which marketing mix should be regionalized. Explain how and why the marketing
mix should be varied across geographical areas of India. [7]
Enrollment No.________________________

T.N. Rao College of Management Studies-Rajkot

MBA Sem.III Mid-Semester Examination October-2010

Subject Code: FM303 Subject Name: Security Analysis & Portfolio

Management
Date: 30th October, 2010 Time: 11.30 am to 1.00 pm (1 ½ Hours)

Total Marks: 40

Instructions:

All questions are compulsory

The marks to the right indicates full marks

Q1. "No Investment Decisions are made without calculating risk." Do you agree? As an Investment
Manager of a firm, discuss the various investment avenues available for investment and discuss the
risk involved in each of them. [12]

Q2(a) What are the major criticisms of the technical analysis ? Do the technical analysis and the
fundamental analysis give complementary information about securities for making informal
decisions? Explain. [7]
(b)Calculate Beta (β) for Modis on the basis of BSE returns [7]

Year Modis BSE Index

1 0.2 0.1

2 0.4 0.2

3 0.6 0.3

4 0.8 0.4

5 0.8 0.5
OR

Q2(a) Discuss the forces that drive competition and influence profit potential for industries according to
Michel Porter. [7]
(b) During the past five years, the returns of stocks of Satyam were as follows: [7]
[P.T.O]
 Year Return

1 0.07

2 0.03

3 -0.09

4 0.06

5 0.10

i. Arithmetic Mean
ii. Geometric Mean
iii. Variance
iv. Standard Deviation
Q3 (a) Write Short Notes on: (Any Two) [7]
i. Dow Theory
ii. Point and Figure Chart
iii. Government Bonds
(b) Vamsi is considering the purchase of a bond currently selling at Rs. 878.50. The bond has four
years to maturity, face value of Rs. 1,000 and 8% coupon rate. The next annual interest payment
is due after one year from today. The required rate of return is 10%. Calculate [7]
i. Intrinsic value of the bond. Decide whether the bond should be bought or not?
ii. Yield to Maturity of the bond.
Enrollment No.________________________

T.N. Rao College of Management Studies-Rajkot

MBA Sem.III Mid-Semester Examination October-2010

Subject Code: SRM301 Subject Name: Retailing Management

Date: 30th October, 2010 Time: 11.30 am to 1.00 pm (1 ½ Hours)

Total Marks: 40

Instructions:

All questions are compulsory

The marks to the right indicates full marks

Q1. (a) Explain the wheel of retail. Is this theory applicable to current Indian environment? [7]
(b) Discuss the strategies of retailers who wish to go for International expansion. [7]
Q2. (a) What are the reasons for development of supply chain as an important part of retail business?[7]
(b) Explain the components of retail marketing mix with respect to cosmetic products. [7]

OR
Q2. (a) What are the factors that a retailer needs to take into consideration while choosing a site retail
store? [7]
(b) Explain the strategic planning process in retail business. [7]
Q3. Write short notes on: (Any Four) [12]
i. Retail Pricing Strategies.
ii. Retail Marketing Mix.
iii. Evolution of retail business in India.
iv. Types of retail stores on the basis of ownership.
v. HR trends in retail.
vi. e-Marketing Mix.